Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of AI Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the AI Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, NeoReach, and SmartSites undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in AI Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the AI Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate AI Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific AI Marketing needs. Here’s how we assess the various agencies like Viral Nation, NeoReach, and SmartSites:
Are we ready for a future where artificial intelligence knows your customers better than you do? The dawn of AI in marketing is not just near; it's already here. It has garnered widespread and is foreseen to transform the way businesses and marketers approach marketing. The use of AI in marketing is forecasted to grow in the coming years and is estimated to become a $ 107.5 billion market by 2028.
TL;DR: Key Reasons You Need AI Marketing Agencies ?
- Predictive Analytics: AI predicts market trends, optimizing ROI.
- Personalization: Tailors campaigns to individual preferences, boosting engagement.
- Efficiency & Automation: Saves time, focuses on strategic marketing.
- Customer Insights & CRM: Offers deep customer understanding, enhancing relationships.
- Optimized Advertising & Content: Ensures relevant, impactful ads and content.
Furthermore, 61.4% of marketers are actively using AI in marketing. Common applications of AI in marketing include helping businesses create more effective marketing campaigns and promotions, optimizing lead generation channels, scaling campaigns, and more.
Top AI Marketing Agencies in 2024
1. Viral Nation
Operating as a global spearhead in the AI-driven influencer marketing domain, Viral Nation emerges as an expansive digital and social innovation alliance.
Viral Nation’s diverse range of services encompasses not just influencer and social media marketing but also delves deep into talent management, branding, experiential events, and ambassador programs. The agency’s distinction is evident in its esteemed clientele, including industry leaders like Disney, Oculus, and Energizer.
Its distinctive offering is the incorporation of AI into its platforms. One of these platforms is Viral Nation_Secure™, which is a proprietary platform that leverages cutting-edge AI technology to identify fake followers and detect influencer fraud.
Viral Nation Secure
Through Viral Nation_Secure, brands can preemptively avert PR disasters, hire diligently by conducting comprehensive social media audits, and secure their digital reputation round-the-clock.
In 2023, the agency added copyright audit functionality to this software so that companies can avoid the issue of piracy lawsuits.
The second offering is Viral Nation_CreatorOS™, a software where brands can view and assess the performance of their influencer marketing efforts. With Viral Nation_CreatorOS™, brands can leverage attribution modeling to see which of their campaigns is working.
Viral Nation attribution modeling
The AI platform also includes social listening features to help brands capitalize on trends. It further helps companies unearth customer sentiment and tie it into performance insights for holistic decision-making.
With direct-to-platform API access, brands can gather first-party data, which will be of utmost importance as the cookieless future descends upon us. Nation_CreatorOS™ also makes real-time influencer monitoring, content review, feedback capture, and content approval a breeze.
Viral Nation Creator OS
Apart from these influencer-centered AI tools, the agency also has software for its clients’ employees called Viral Nation_Empower™. It has all the features brands need to turn their employees into brand advocates and thought leaders.
The employee-generated content can transform the brand’s social media presence. Since the platform facilitates the use of Generative AI for content creation, employees can easily create high-quality content in line with the brand’s messaging and aesthetic. The solution also offers customized dashboards with personalized insights, showing employees the content’s direct impact.
Viral Nation Empower
Viral Nation doesn’t merely rely on AI-assisted influencer marketing to make its clients’ campaigns a success. The agency uses campaign accelerators like social integration, experiential events, paid media, and creative repurposing to amplify the reach and impact of influencer campaigns.
Success Stories
Leading up to the holiday season, ViewSonic wanted to grow brand awareness for its gaming monitors and projectors. Viral Nation partnered with 18 influencers to run a campaign for the company on Instagram and YouTube.
The agency used its proprietary AI software to identify the best influencers for ViewSonic’s campaign. These included gaming and tech influencers like BunnyFuFuu, JayZTwoCents, Kevin the Tech Ninja, and Unwrap to ensure the word reaches the right audience. And it surely did, since the campaign generated 76k clicks and 3.8 million views.
ViewSonic case study results
Energizer is another company that partnered with Viral Nation to bring more attention to its two products — Energizer Headlamps and TAC 700 Flashlights — close to the holiday season.
Again, with its AI-assisted influencer search with extensive filters, Viral Nation identified six influencers to create content on Instagram, Facebook, and YouTube. These influencers were instructed to incorporate the brand’s products into their holiday content, such as POV reviews and unboxings.
Energizer case study results
Energizer definitely had a merry holiday season as the campaign brought 832k interactions for the brand’s Amazon listings for these two products.
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
50+
USA, Canada, Caribbean
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
2. NeoReach
NeoReach is a global influencer platform that helps brands run original influencer campaigns. Aside from working with brands, it also helps influencers connect with some of the world’s biggest brands, such as NVIDIA and Netflix.
NeoReach services
The agency’s AI offering is its fraud detection technology that lets brands filter out unethical influencers that cheat companies with their engagement and audience size. NeoReach’s AI-assisted detection tool relies on innovative technology to detect bot farms, fake followers, fake engagement, and other fraudulent activities happening on influencer profiles.
To use NeoReach’s AI fraud detection system, clients simply have to provide the agency with the post URLs or social profiles they want to check. NeoReach scans these posts and profiles. The results are then emailed in a report to the client.
What’s interesting about this service is that it’s not a part of NeoReach’s ongoing services. Businesses that are not even the agency’s clients can also access it.
Fraud detection API
There’s no monthly commitment involved. Brands can buy credits for the amount of data they want to analyze. Then, they can either scan an influencer’s profile to check for fake followers or check a post in an active campaign to catch post-campaign fraud reporting.
NeoReach fraud detection
The agency also offers an API to streamline influencer marketing. Brands can use this API to get estimated costs for working with their selected influencers and analyze competitor spending. The API also tracks “rising star” influencers in the clients’ verticals.
It also has the agency’s AI detection technology built in. Plus, it offers detailed audience matching and provides comprehensive market data, such as spending trends and sponsored content performance.
NeoReach API capabilities
While most other agencies only assist clients in traditional industries, NeoReach also has experienced Web3 marketers in its teams. These experts can help brands launch new dApps, cryptocurrency exchanges, protocols, and NFT projects.
NeoReach Web3 services
Going back to the basics, NeoReach’s main expertise lies in data-backed influencer marketing campaigns. And it’s their proprietary API that allows them to collect and analyze copious amounts of data to select the best influencers and strategies.
The agency’s team manages the whole process, including contract negotiating, shipping of free gifts, payments, ongoing relationships, and campaign strategy. When needed, the agency also syndicates influencer campaigns with paid media and tested user acquisition strategies.
Success Stories
Laifen, a company manufacturing hair dryers and electric toothbrushes, wanted to boost its exposure at the Consumers Electronics Show (CES) 2024. NeoReach identified eight influencers who would create impactful content for the brand from the CES showroom floor.
Interestingly, NeoReach selected mid-macro tier influencers since their audiences are highly engaged. These influencers created content around the brand’s Wave products on TikTok, Instagram, and YouTube.
NeoReach Laifen case study results
What made the campaign such a stellar success was Neoreach’s ability to use its AI fraud-detection software to vet these influencers before onboarding. Once it was established that the influencers had authentic audiences and were actively engaged with their communities, Neoreach took care of the content and audience targeting.
The results were astounding, bringing 12 million views to the campaign in just 43 social media posts.
Perhaps the best example of what an AI marketing agency can do for you comes from NeoReach’s partnership with Netflix. The streaming giant needed help promoting Cobra Kai season three and wanted to launch their TikTok profile to be able to reach younger audiences.
Neoreach not only used their own tools to find the most appropriate TikTok influencers for the job but also built an entire database of the fastest-growing TikTokers.The result is an astounding number of views on the hashtag created for the campaign (#CobraKaichop) – 4.6 billion, to be exact.
Netflix case study results
What’s even more impressive is that these results were achieved by a roster of only 10 influencers. Neoreach emphasizes the importance of using the right tools, such as their AI fraud detection software, to make data-driven decisions about which influencers you partner with.
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
3. SmartSites
SmartSites is one of the leading AI marketing agencies. Having worked with startups as well as Fortune 500 companies, the agency has an impressive portfolio of clients.
Not only do they keep an open mind when it comes to business types, but also new technology. The co-founders, Alex and Michael Melen, are regarded as thought leaders on how to use AI-powered SEO strategies.
SmartSites success rate
They’re well-versed in the role that AI can play in SEO strategies and potential issues that marketing teams can encounter. Due to this expertise, the agency has repeatedly been featured in top publications like BusinessWeek, NPR, Bloomberg, and Forbes.
In addition to SEO and PPC advertising, SmartSites also specialize in web design, email marketing, and social media management. When it comes to web design, the agency’s award-winning website design team creates custom websites that are responsive, safe, secure, fast-loading, and ready for conversions.
In its years of service, SmartSites has launched over 900 websites and generated over $100 million in revenue for its clients.
SmartSites web development
All these services are supplemented with the company’s use of AI in different stages of service provision. Speaking to a gathering of industry experts and fellow marketers, Alex Melen, the co-founder of SmartSites said that his company of more than 400 employees incorporates generative AI to achieve “automation efficiencies.”
The agency leverages ChatGPT to enhance their social media strategy by creating tailored content for specific platforms. ChatGPT helps generate platform-specific posts and research popular hashtags, ensuring content is relevant and engaging. For content creation, ChatGPT drafts initial pieces that human editors then review and refine.
SmartSites also employs generative AI for brainstorming ideas and curating content for its clients. In fact, SmartSites’s director of social media Kymber Heinze talked about all the different ways the agency incorporates AI into its campaigns in SocialBee’s Webinar AI-Powered Strategies for Smarter Digital Marketing.
Heinze discussed at length how SmartSites leverages AI for its content strategy, which often includes generating topics, hashtags, and captions for its campaigns. She also emphasized the importance of human editing and how all AI-generated content should be used as a base to which your content strategists can add.
When asked about the agency’s quality of service, customers gave it a 97% quality rating in Dun & Bradstreet’s independent client satisfaction survey.
SmartSites performance
SmartSites was also named in the list of Inc Fastest Growing Companies for four years in a row. More importantly, SmartSites has an A+ rating from the Better Business Bureau (BBB), which speaks to its trustworthiness and reliability.
Success Stories
Because we know the co-founders of SmartSites are pioneers in AI SEO technologies, it’s best to examine the results the agency has achieved with SEO strategies.
For example, US Framing, a wood framing company, worked with SmartSites to improve its organic search results. Even though the company had been around since the early 90s, its online presence was lacking due to a focus on traditional marketing methods.
SmartSites conducted a technical SEO audit and a thorough SEO analysis to understand how the company’s current website is on Google. The agency then conducted updates to the website’s key elements and created a comprehensive content marketing strategy.
US Framing case study results
With SmartSites expertise at play, US Framing saw a 2,420% increase in organic traffic search.
Arcarius Funding Also partnered with SmartSites to overcome the challenge of creating a user-friendly website from scratch that effectively displayed technical information. The plan involved designing a new WordPress site, launching a content-heavy SEO campaign, initiating a social media campaign, and integrating custom application forms.
As a result, Arcarius saw a significant boost in conversions, reduced cost per click, and increased click-through rates, showcasing the effectiveness of SmartSites’ comprehensive digital marketing strategy.
Arcarius Funding case study results
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
50+
New Jersey
Best for:
Small and Medium Size Businesses
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
4. WEBITMD
WEBITMD is an AI marketing and digital growth agency redefining the marketing landscape. The agency focuses on marketing, sales, and AI-driven tech solutions that directly impact revenue growth.
What makes it unique is its commitment to tailor-made strategies, rejecting one-size-fits-all solutions. WEBITMD’s award-winning WEBITMD® Growth Stack combines marketing tactics, sales tech, and automation to deliver measurable business growth.
WEBITMD’s AI services shine through in its HubSport onboarding assistance. The agency makes transitioning to HubSpot a breeze for its clients. With WEBITMD’s professional onboarding assistance, clients can ensure their HubSpot portal is not incorrectly configured or underutilized.
WEBITMD showcases its familiarity with HubSpot’s AI tools in its offering. In a LinkedIn post, the agency discussed HubSpot’s new AI tools for sales enablement and marketing. The agency also has a detailed blog post on the subject.
HubSpot’s AI features
Some HubSpot AI tools that WEBITMD assists clients in working with are the platform’s AI social caption generator, AI content writer, AI website generator, SEO recommendations, and AI summarization tool.
But that’s not it. WEBITMD conducts portal audits and assessments of its clients’ existing HubSpot presence to identify processes to automate. The agency then creates an automation strategy and sends it to the client for approval. After approval, the agency implements the automation and also monitors it to ensure smooth operations.
Marketing automation tasks
WEBITMD’s services are not limited to SEO or marketing automation. For brands that keep email marketing at the core of their digital marketing arsenal, WEBITMD offers strategy creation, copywriting, design, automation, and optimization. Many of these processes, such as email creation and data management are automated.
Success Stories
Foresight Works, a startup project management software, had everything under control when it was set to launch. However, the company lacked the time and resources to implement its marketing strategy itself.
WEBITMD stepped in as the startup’s outsourcing partner. The agency handled full-funnel marketing for Foresight Works, and that too wonderfully.
Foresight Works case study results
In under a year, the agency was able to create a revenue engine for the startup. A combination of sales enablement, paid media, content marketing, and brand positioning led to a 4,000% increase in organic search traffic and 2,500% social organic traffic.
WEBITMD also helped The Splash Lab migrate from Pipedrive to HubSpot so that the company can benefit from the AI features of the latter. In just three months, WEBITMD completed this data transfer.
The Splash Lab results
The agency also restructured the company’s pipeline and optimized their HubSpot usage. WEBITMD also provided 15 team training sessions so that The Splash Lab’s marketing team could get the most out of HubSpot and its new AI features.
WEBITMD
WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.
10 - 50
Los Angeles, Miami, London, Sydney
Best for:
Small and Medium-sized Businesses
WEBITMD
WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.
5. Cloutboost
Cloutboost has carved a niche in the AI marketing space, showcasing a profound understanding of leveraging AI to enhance influencer campaigns.
Recognized for simplifying the intricate process of managing influencer relationships, Cloutboost offers an AI-powered platform that streamlines marketing efforts, enabling brands and agencies to operate with increased efficiency and control.
The agency caters to the gaming sector, providing influencer marketing services to game developers and publishers. Its AI-powered portal is where all the action happens.
Clients can use the AI portal to select influencers based on a wide range of filters, such as subscriber or follower count, engagement score, average views, total reach, language, main game, gaming platform, gaming categories, and more. The portal also has dashboards where brands can see campaign-related reports.
Cloutboost influencer marketing platform
Cloutboost’s tool even streamlines influencer outreach by compiling all the information into the same hub and offering real-time updates. Clients have an overview of which influencers have been contacted, who has accepted, declined, and can even compare pricing before launching campaigns.
Through a wide array of campaign management tools, it keeps brands on top of content schedules and production pipelines. Clients can review content, provide feedback, approve posts, and view engagement metrics on the same platform.
The AI platform even offers automated reporting with minimal errors. Clients get practically real-time reports on different metrics of the campaign, including reach, performance of posts, engagement, audience demographics, and total costs. By offering all this information at a glance on their platform, Cloutboost ensures that their clients waste no time when reviewing reports.
Such detailed analytics allow clients to easily compare the performance of different influencers by several metrics. They can also export this information and refer to it when setting up any future campaigns.
Cloutboost campaign analytics
Unlike some other agencies, Cloutboost gives clients somewhat of an idea of what they can expect for the budget they have. The ROI calculator from Cloutboost takes the client’s budget, social media channel, content formats, and lifetime value or average order value into account to estimate the potential ROI for a campaign.
Cloutboost ROI calculator
Ready for the best part? Cloutboost doesn’t only connect brands to gamers who play on the PC. The agency’s pool of influencers also includes mobile and console gamers.
So, no matter what kind of game or gaming platform your brand is targeting, Cloutboost has got you covered. The agency also has an Insights section on its website where clients can access valuable data and statistics about the gaming industry.
Success Stories
Owlcat Games, the name behind the Pathfinder series, released its new game, Warhammer 40K: Rogue Trader, with the help of Cloutboost. The company wanted to maximize the new title’s exposure and drive downloads across consoles and PCs.
Cloutboost used its proprietary AI platform to find 8 Twitch streamers and 12 YouTube gamers for this campaign. All content created by these individuals was posted within seven days of the game’s release to create buzz and hype.
With just 20 influencers on board, the campaign got 5.5 million impressions and more than 830k views.
Owlcat Games case study results
Neople also recruited Cloutboost to rekindle the excitement around its already popular title Dungeon Fighter Online (DFO) in 2023. The project’s goals were to introduce the game to new audiences and to make current players aware of the new Archer Update.
Cloutboost’s AI-powered influencer database, featuring hundreds of thousands of curated gaming YouTubers and Twitch Streamers, was key for the campaign strategy. It enabled precise targeting based on video game-specific criteria like genre, platform, and past gaming preferences.
In collaboration with the Neople team, they selected 6 YouTubers and 4 Twitch Streamers, ensuring they matched the MMORPG genre on PC, had recent activity in relevant games like Final Fantasy XVI and Genshin Impact, and demonstrated high engagement rates. The end result was 8+ million impressions and 500+ thousand views.
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
10 - 50
Dallas, San Francisco
Best for:
Medium-sized Companies
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
6. GumGum
GumGum offers contextual intelligence solutions designed to deliver strategically-placed creative ad campaigns. These ad campaigns are intended to help businesses garner a better brand image, drive engagement, and promote brand recall.
GumGum uses a proprietary computer vision technology called Verity, which uses AI to scan text, images, and other forms of content across multiple platforms. It then uses the collected data to place contextually relevant ads in the right place at the right time. According to the GumGum website, Verity is designed to identify a “full suite of contextual signals”. The technology is also MRC content-level accredited, meaning it can consider all available signals, not just text signals.
Furthermore, with Verity for Video, brands can get more value from their video campaigns. This feature considers a comprehensive dataset, including title and description metadata and video frame analysis to drive KPIs like consumer mindset and favorability. Because it can target campaigns at the video level, brands can maximize their impressions and uncover more opportunities to scale their campaigns.
7. Quantcast
Quantcast uses AI to deliver real-time advertising and audience insights. It has an AI and machine learning engine called Ara, which is capable of querying a database of a trillion online signals, giving users interactive granular insights. Quantcast’s Ara can also score thousands of predictive models a million times every second, giving you real-time insights into consumer behavior. Moreover, it can update 10,000 variables every minute, allowing you to uncover the best possible outcomes for your campaigns.
Aside from Ara, Quantcast also developed Q, an audience behavior platform designed for publishers. With Q, publishers can identify granular audiences, get accurate and regularly updated data, and recognize patterns from over a hundred million web and mobile destinations daily. Aside from publishers, Quantcast also offers intelligent solutions for brands, industries, and agencies. For instance, other agencies can use the Quantcast platform to apply AI-driven first-party data to drive performance at scale.
8. Appier
Founded in Taipei, Taiwan, Appier is a SaaS company that specializes in providing AI-powered solutions to facilitate smarter full-funnel marketing initiatives. It offers a number of solutions for various industries, including eCommerce, retail, and gaming. Some of Appier’s AI-driven products include:
- AIQUA – This is a personalization platform that lets you create tailored customer strategies for all your marketing channels.
- AIXON – Designed to bolster user acquisition, AIXON lets you access comprehensive audience intelligence and optimize ad performance.
- AIRIS – This AI-driven solution lets you get a holistic view of your customers using first-party data. It also enables you to visualize real-time data and turn it into compelling visuals.
- AIDEAL – AIDEAL is a conversion optimizer that’s capable of predicting consumer behavior to drive more conversions and immediate purchases.
- AIXPERT – AIXPERT is designed to leverage AI to optimize campaign operation. With it, you can automate campaigns and audience targeting.
9. Heuritech
With an emphasis on the luxury, eCommerce, fashion, and retail industries, Heuritech offers AI-driven solutions to help brands gain market insights, discern consumer behaviors across different segments, and optimize their communication and marketing strategies. Launched in 2013, it uses AI to provide users with direct-from-consumer insights and analytics. It currently has two platforms:
- Market Insight – This analyzes millions of images to gather quantitative data. Using this platform, brands can predict the visibility growth of different fashion elements such as colors, prints, and fabrics for different fashion seasons.
- Product Insight – This gives insights using customer data to determine consumer adoption of your products. It also analyzes your product’s performance, including its visibility and desirability, against that of your competitors.
10. Cognitiv
Cognitiv is an AI marketing agency that focuses on advertising optimization. Using AI and deep learning for marketing, Cognitiv helps marketers predict consumer behavior, improve full-funnel marketing performance, and create more contextual and personalized experiences for their audience. In addition to these features, Cognitiv has other solutions and products designed to help future-proof your business by letting you optimize media spend, leverage first-party data, uncover audience segments, influence your customers’ path to purchase, and more.
Its NeuralMind AI marketing platform lets you accurately measure ROI and improve data-driven decision-making processes. It’s also designed to predict consumer actions, drive conversions, and increase customer lifetime value using different datasets, including first-party data, contextual information, and user journey data.
What Is an AI Marketing Agency?
Simply put, an AI marketing agency is a company that uses artificial intelligence and its related technologies, such as machine learning and analytics, as well as automation tools and AI software, to create more effective and targeted marketing strategies and campaigns.
And because these processes don't use as much time and other resources as their more traditional counterparts, they help ease the workload of marketing teams.
Also, AI-driven insights provided by such agencies can be used to drive conversions, enhance customer experiences, and optimize marketing efforts.
Some examples of AI applied in digital marketing initiatives include chatbots, dynamic pricing, granular personalization, and machine learning to bid on programmatic ads.
What Are Some Useful AI Marketing Agency Tools?
AI tools have become indispensable for agencies seeking to deliver cutting-edge solutions to their clients. These tools not only enhance efficiency but also provide deeper insights and more personalized marketing strategies. Here’s an exploration of key AI marketing tools and their critical roles, supported by relevant case studies and industry trends:
AI-Powered Analytics and SEO Tools:
- Example: SEMrush's AI functionalities for SEO and market analysis. Agencies like SmartSites leverage these tools for AI-powered SEO strategies, enabling them to anticipate market trends and optimize content effectively.
- Importance: These tools offer predictive analytics, trend analysis, and deep insights into consumer behavior, essential for crafting targeted SEO strategies.
Chatbots and AI-Driven Customer Service:
- Best example: When Clutboost needed to promote the non-gaming brand Hotspot Shield VPN to gamers on Twitch, it activated chatbot messages with call-to-actions in live streaming sessions.
- Importance: AI chatbots provide instant, 24/7 customer support, enhancing user experience and freeing up human resources for more complex tasks.
AI for Content Creation and Personalization:
- Example: Tools like Jasper (formerly Jarvis) are used for generating creative and personalized content at scale.
- Importance: These tools help in creating large volumes of personalized content quickly, which is crucial for campaigns targeting diverse and dynamic customer segments.
AI-Driven Social Media Tools:
- Best example: Sociallyin's diversity-focused approach benefits from AI tools that analyze social media trends and audience demographics, ensuring their content resonates with a diverse audience.
- Importance: AI tools in social media help in understanding audience preferences, optimizing post timings, and personalizing content for better engagement.
Predictive Analytics for Campaign Optimization:
- Example: Agencies like SmartSites leverage the capability of AI to predict patterns, trends, and forecast user behavior and ad reception. They then use this data to adjust marketing strategies and optimize content calendars.
- Importance: Predictive analytics enable agencies to forecast campaign outcomes, optimize budget allocation, and enhance ROI.
Automated Email Marketing Platforms:
- Best example: WEBITMD's use of AI-driven email marketing tools like Klaviyo for creating personalized email campaigns.
- Importance: These platforms automate and personalize email marketing efforts, leading to higher engagement and conversion rates.
AI for Ad Targeting and Programmatic Advertising:
- Example: Viral Nation's AI-powered brand safety solution, Viral Nation_Secure, ensures targeted and safe ad placements.
- Importance: AI in advertising helps in precise targeting, optimizing ad spend, and improving the overall effectiveness of digital ads.
AI-Enhanced CRM Systems:
- Best example: HubSpot is still the best example of AI-powered CRM tools that enable the collection and management of customer data. The data then informs the marketing approach, allowing for personalized marketing strategies.
- Importance: These systems provide a comprehensive view of customer interactions, enabling more effective and personalized marketing approaches.
AI marketing agency tools are not just enhancing the efficiency of digital marketing agencies but are also pivotal in driving innovation, personalization, and strategic decision-making. These tools are transforming the way agencies understand and engage with their audiences, leading to more successful and impactful marketing campaigns. With 61.4% of marketers already using AI and 54.5% recognizing its potential to bolster marketing efforts, the integration of AI in marketing strategies is becoming increasingly essential for staying competitive in the digital landscape.
Expanding AI Applications in Marketing Agencies
Automation and Content Moderation
AI-powered automation streamlines repetitive tasks and assists in content creation, though it requires human oversight for creativity and personalization. Use AI tools to schedule posts, manage customer interactions through chatbots, and even to generate social media content. A human moderator is necessary to ensure that the AI content remains authentic and aligned with brand values.
Accelerated Testing
AI enables simultaneous A/B testing of multiple elements, speeding up the process of identifying effective strategies. This capability significantly reduces the time needed to determine the best-performing combinations of headlines, images, calls to action, and other elements. By leveraging machine learning algorithms, AI can quickly identify patterns and predict outcomes, providing marketers with actionable insights to optimize their campaigns in real time.
AI-Backed CRM
Combined with CRM, AI offers precise insights into customer behaviors and preferences, aiding in the development of targeted marketing strategies. AI-enhanced CRM systems can analyze customer data from various touchpoints, such as purchase history, browsing behavior, and social media interactions. The data is transformed into a detailed customer profile, which allows businesses to segment their target audience and personalize their marketing efforts.
Enhanced Digital Advertising
AI's role in digital advertising platforms like Google and Facebook allows for more relevant ad targeting and improved campaign results. AI algorithms can analyze user data to identify patterns and preferences, enabling advertisers to create highly targeted ads for specific audiences.
In other words, AI helps them make sure that the ad is shown to precisely those users who are most likely to be interested in the product or service. AI tools can also analyze the performance of campaigns in real time, allowing for easy strategy adjustments on the go.
AI marketing agency tools are not just enhancing the efficiency of digital marketing agencies but are also pivotal in driving innovation, personalization, and strategic decision-making.
In fact, 85% of sales and marketing professionals say AI and automation make their prospecting efforts more successful.
On the whole, business leaders believe that AI improves the ROI of their marketing strategies. In a HubSpot survey, 44% of respondents said that the ROI of their AI and automation investment was somewhat positive, while 27% said it was very positive.
So, it's a no-brainer that AI marketing agency tools are becoming increasingly popular for businesses. Why stay behind the competition then?
What Are the Benefits of Working With an AI Marketing Agency?
Businesses looking to grow their brand will benefit from working with marketing agencies because they offer their knowledge, resources, and experience. They bring to the table a level of expertise that allows them to help businesses better understand their customers, uncover emerging trends, leverage new techniques and technologies, and build more effective strategies.
Moreover, marketing agencies can create a marketing plan that’s tailored specifically to your needs. They’re capable of covering various aspects of marketing, from market research to public relations. With AI marketing agencies, you can access all these capabilities and more. By leveraging AI, AI marketing companies can make the most of broader data sets. In turn, this allows you to identify your target audience better, gain a deeper understanding of their motivations, behaviors, and preferences, and, thus, create more effective campaigns that drive engagement and sales.
Furthermore, given that AI has automation capabilities, this can effectively reduce your workload, allowing you and your team to focus on other areas of your business. For instance, AI marketing agencies can use AI to automate lead outreach efforts, create tailored product ads, study behavior patterns in real time, identify relevant influencers for your business, and regularly update your customer databases. Other notable benefits of working with an AI marketing agency include:
- Informing you about your ad-spending decisions
- Scaling customer support
- Conducting personalized retargeting efforts
- Locating potential clients
- Scanning content from multiple platforms to help you offer more relevant ads that increase engagement
The Future of Marketing, Powered by AI
AI is already being viewed as disruptive. Its growing popularity and widespread adoption continue to change how businesses, brands, and marketers approach marketing, and it’s highly likely that AI will play a big role in reshaping the future marketing landscape.
McKinsey reports that generative AI could add $4.4 trillion to the global economy every year. The expanse of AI is such that 60 countries already have national AI strategies.
Mark Esposito, an AI instructor at Harvard, also says that in marketing,
"with AI as part of the equation, it changes even more — interfacing with customers, profiling, the kinds of campaigns, and the algorithmic governance that we have."
The influx of AI marketing agencies gives businesses an idea of what this technology can do to fuel their growth. By leveraging the capabilities of AI and its related technologies, marketing agencies can take your strategies, campaigns, content, and messaging to the next level.
Frequently Asked Questions
How do I work with AI marketing agencies?
Before hiring an AI marketing agency, you first need to identify your marketing objectives and how you’ll use their AI-powered capabilities for your business. You’ll then need to research AI marketing agencies, paying particular attention to their core services, specialties, core competencies, experience with AI, and track record. Additionally, you’ll need to check their pricing to see if it fits your budget.
How are agencies leveraging AI and machine learning?
AI marketing agencies use such technologies to uncover valuable customer insights that can be used to create more targeted and customized campaigns. They also take advantage of AI’s automation capabilities to automate repetitive tasks and optimize workflows. Aside from allowing them to take a more granular approach to personalization, AI also lets these agencies conduct predictive analytics to anticipate future outcomes and your customers’ needs and behavior.
How can AI help transform businesses?
With AI, you can optimize your business processes, scale your operations faster, leverage vast amounts of data to uncover trends and insights, deliver the right messaging, conduct more efficient competitive analysis, and automate decision-making processes using AI’s advanced features as automation and predictive analytics. Common applications of AI in many businesses today include:
- Chatbots
- Content creation
- Predictive and targeted content
- Image recognition
What industries will AI in marketing have the most impact on?
AI in marketing will likely have the most impact on industries that rely heavily on data for processes like decision-making and customer engagement. These include retail, healthcare, marketing, finance, and pharmaceutical research.
