Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.
Are we ready for a future where artificial intelligence knows your customers better than you do? The dawn of AI in marketing is not just near; it's already here. It has garnered widespread and is foreseen to transform the way businesses and marketers approach marketing. The use of AI in marketing is forecasted to grow in the coming years and is estimated to become a $ 107.5 billion market by 2028.
TL;DR: Key Reasons You Need AI Marketing Agencies ?
- Predictive Analytics: AI predicts market trends, optimizing ROI. ?
- Personalization: Tailors campaigns to individual preferences, boosting engagement. ?
- Efficiency & Automation: Saves time, focuses on strategic marketing. ⏱️
- Customer Insights & CRM: Offers deep customer understanding, enhancing relationships. ?
- Optimized Advertising & Content: Ensures relevant, impactful ads and content. ?
Furthermore, 82% of marketers think that artificial intelligence and machine learning will play a major role in shaping the direction of marketing. Common applications of AI in marketing include helping businesses identify potential customers and improving the effectiveness of their campaigns.
Top AI Marketing Agencies in 2024
SmartSites is one of the leading marketing agencies. Having worked with startups as well as Fortune 500 companies, they work with businesses of all sizes.
Not only do they keep an open mind when it comes to business types, but also new technology. The co-founders, Alex and Michael Melen, are regarded as thought leaders on how to use AI-powered SEO strategies. They’re well-versed in the role that AI can play in SEO strategies and potential issues that marketing teams can encounter. They know how Google’s new generative AI will impact paid search and organic marketing.
In addition to SEO and PPC advertising, SmartSites also specialize in web design, email marketing, and social media management. They’ve helped various industries including retail, automotive, and real estate, to get found and become memorable.
WEBITMD, is an AI Marketing and digital growth agency redefining the marketing landscape. They focus on marketing, sales, and technology AI-driven solutions that directly impact revenue growth. What makes them unique is their commitment to tailor-made strategies, rejecting one-size-fits-all solutions. Their award-winning WEBITMD® Growth Stack combines marketing tactics, sales tech, and automation to deliver measurable business growth.
WEBITMD thrives on partnerships built for mutual success and genuinely cares about its clients’ progress. Their impressive portfolio spans ventures from startups to Fortune 1000 companies, with accolades and global recognition. Their AI-powered marketing services cover messaging, creative branding, web design, paid media, HubSpot onboarding, content marketing, email marketing and more. Marketing and sales automation solutions will refine your strategic decisions with timely, precise insights and will optimize your operations and free up time by automating routine tasks. For marketing automation with WEBITMD you will go through 3 simple steps: portal audit and assessment, strategy creation and implementation, launch and optimization.
Despite their Los Angeles headquarters, they serve clients globally, including New York City and London. In a concise 200 words, WEBITMD emerges as an agency driven by results, customization, and innovative AI solutions, poised to propel businesses to new heights.
3. Viral Nation
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
Operating as a global spearhead in the AI-driven influencer marketing domain, Viral Nation emerges as an expansive digital and social innovation alliance. Viral Nation’s diverse range of services encompasses not just influencer and social media marketing but also delves deep into talent management, branding, experiential events, and ambassador programs.
Their distinctive offering, however, is Viral Natio_ Secure—an AI-powered brand safety solution. This technology is designed to counteract the perils modern-day brands encounter on social media, from impersonation detection to copyright infringement protection. Through Viral Nation_Secure, brands can preemptively avert PR disasters, hire diligently by conducting comprehensive social media audits, and secure their digital reputation round-the-clock.
Viral Nation’s distinction is evident in its esteemed clientele, including industry leaders like Anheuser-Busch, Disney, Oculus, and Uber.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
NeoReach is a global influencer platform that helps brands run original influencer campaigns. Aside from working with brands, it also helps influencers connect with some of the world’s biggest brands, such as NVIDIA and Netflix.
The influencer marketing industry isn’t immune to threats like unethical influencers using methods, such as fraudulent engagement or fake followers, to trick advertisers. That’s why NeoReach uses an AI-based fraud detection technology to help evaluate and verify the credibility of an influencer’s audience. This AI-based fraud detection technology enables brands to find the best influencers for their campaigns while helping them protect their reputation.
GumGum offers contextual intelligence solutions designed to deliver strategically-placed creative ad campaigns. These ad campaigns are intended to help businesses garner a better brand image, drive engagement, and promote brand recall.
GumGum uses a proprietary computer vision technology called Verity, which uses AI to scan text, images, and other forms of content across multiple platforms. It then uses the collected data to place contextually relevant ads in the right place at the right time. According to the GumGum website, Verity is designed to identify a “full suite of contextual signals”. The technology is also MRC content-level accredited, meaning it can consider all available signals, not just text signals.
Furthermore, with Verity for Video, brands can get more value from their video campaigns. This feature considers a comprehensive dataset, including title and description metadata and video frame analysis to drive KPIs like consumer mindset and favorability. Because it can target campaigns at the video level, brands can maximize their impressions and uncover more opportunities to scale their campaigns.
Quantcast uses AI to deliver real-time advertising and audience insights. It has an AI and machine learning engine called Ara, which is capable of querying a database of a trillion online signals, giving users interactive granular insights. Quantcast’s Ara can also score thousands of predictive models a million times every second, giving you real-time insights into consumer behavior. Moreover, it can update 10,000 variables every minute, allowing you to uncover the best possible outcomes for your campaigns.
Aside from Ara, Quantcast also developed Q, an audience behavior platform designed for publishers. With Q, publishers can identify granular audiences, get accurate and regularly updated data, and recognize patterns from over a hundred million web and mobile destinations daily. Aside from publishers, Quantcast also offers intelligent solutions for brands, industries, and agencies. For instance, other agencies can use the Quantcast platform to apply AI-driven first-party data to drive performance at scale.
Founded in Taipei, Taiwan, Appier is a SaaS company that specializes in providing AI-powered solutions to facilitate smarter full-funnel marketing initiatives. It offers a number of solutions for various industries, including eCommerce, retail, and gaming. Some of Appier’s AI-driven products include:
- AIQUA – This is a personalization platform that lets you create tailored customer strategies for all your marketing channels.
- AIXON – Designed to bolster user acquisition, AIXON lets you access comprehensive audience intelligence and optimize ad performance.
- AIRIS – This AI-driven solution lets you get a holistic view of your customers using first-party data. It also enables you to visualize real-time data and turn it into compelling visuals.
- AIDEAL – AIDEAL is a conversion optimizer that’s capable of predicting consumer behavior to drive more conversions and immediate purchases.
- AIXPERT – AIXPERT is designed to leverage AI to optimize campaign operation. With it, you can automate campaigns and audience targeting.
With an emphasis on the luxury, eCommerce, fashion, and retail industries, Heuritech offers AI-driven solutions to help brands gain market insights, discern consumer behaviors across different segments, and optimize their communication and marketing strategies. Launched in 2013, it uses AI to provide users with direct-from-consumer insights and analytics. It currently has two platforms:
- Market Insight – This analyzes millions of images to gather quantitative data. Using this platform, brands can predict the visibility growth of different fashion elements such as colors, prints, and fabrics for different fashion seasons.
- Product Insight – This gives insights using customer data to determine consumer adoption of your products. It also analyzes your product’s performance, including its visibility and desirability, against that of your competitors.
Cognitiv is an AI marketing agency that focuses on advertising optimization. Using AI and deep learning for marketing, Cognitiv helps marketers predict consumer behavior, improve full-funnel marketing performance, and create more contextual and personalized experiences for their audience. In addition to these features, Cognitiv has other solutions and products designed to help future-proof your business by letting you optimize media spend, leverage first-party data, uncover audience segments, influence your customers’ path to purchase, and more.
Its NeuralMind AI marketing platform lets you accurately measure ROI and improve data-driven decision-making processes. It’s also designed to predict consumer actions, drive conversions, and increase customer lifetime value using different datasets, including first-party data, contextual information, and user journey data.
What Is an AI Marketing Agency?
Simply put, an AI marketing agency is a company that uses artificial intelligence and its related technologies, such as machine learning and analytics, as well as automation tools and AI software, to create more effective and targeted marketing strategies and campaigns. By leveraging AI, these marketing agencies help marketers and businesses analyze customer behaviors and emerging trends, allowing the former to better understand their audience and make better data-based business decisions.
And because these processes don’t use as much time and other resources as their more traditional counterparts, they help ease the workload of marketing teams. Furthermore, the AI-driven insights provided by such agencies can be used to drive conversions, enhance customer experiences, and optimize marketing efforts.
Some examples of AI applied in digital marketing initiatives include chatbots, dynamic pricing, granular personalization, and machine learning to bid on programmatic ads.
Unlike a traditional marketing agency, an AI marketing agency utilizes AI, machine learning, and other generative tools to create strategies and content for businesses, helping the latter save on resources while having access to high-quality and effective outputs.
AI Marketing Agency Tools
AI tools have become indispensable for agencies seeking to deliver cutting-edge solutions to their clients. These tools not only enhance efficiency but also provide deeper insights and more personalized marketing strategies. Here’s an exploration of key AI marketing tools and their critical roles, supported by relevant case studies and industry trends:
AI-Powered Analytics and SEO Tools:
- Example: SEMrush's AI functionalities for SEO and market analysis. Agencies like SmartSites leverage these tools for AI-powered SEO strategies, enabling them to anticipate market trends and optimize content effectively.
- Importance: These tools offer predictive analytics, trend analysis, and deep insights into consumer behavior, essential for crafting targeted SEO strategies.
Chatbots and AI-Driven Customer Service:
- Case Study: Influencer Marketing Hub's use of ChatGPT-4 for customer interaction and support. This tool has significantly reduced response times and improved customer engagement.
- Importance: AI chatbots provide instant, 24/7 customer support, enhancing user experience and freeing up human resources for more complex tasks.
AI for Content Creation and Personalization:
- Example: Tools like Jasper (formerly Jarvis) are used for generating creative and personalized content at scale.
- Importance: These tools help in creating large volumes of personalized content quickly, which is crucial for campaigns targeting diverse and dynamic customer segments.
AI-Driven Social Media Tools:
- Case Study: Sociallyin's diversity-focused approach benefits from AI tools that analyze social media trends and audience demographics, ensuring their content resonates with a diverse audience.
- Importance: AI tools in social media help in understanding audience preferences, optimizing post timings, and personalizing content for better engagement.
Predictive Analytics for Campaign Optimization:
- Example: NeoReach's AI-based fraud detection technology. This tool helps in evaluating influencer credibility, ensuring authentic and effective influencer partnerships.
- Importance: Predictive analytics enable agencies to forecast campaign outcomes, optimize budget allocation, and enhance ROI.
Automated Email Marketing Platforms:
- Case Study: WEBITMD's use of AI-driven email marketing tools like Klaviyo for creating personalized email campaigns.
- Importance: These platforms automate and personalize email marketing efforts, leading to higher engagement and conversion rates.
AI for Ad Targeting and Programmatic Advertising:
- Example: Viral Nation's AI-powered brand safety solution, Viral Nation_Secure, ensures targeted and safe ad placements.
- Importance: AI in advertising helps in precise targeting, optimizing ad spend, and improving the overall effectiveness of digital ads.
AI-Enhanced CRM Systems:
- Case Study: Agencies leveraging AI-enhanced CRMs for deeper customer insights and personalized marketing strategies.
- Importance: These systems provide a comprehensive view of customer interactions, enabling more effective and personalized marketing approaches.
Expanding AI Applications in Marketing Agencies:
- Automation and Content Moderation: AI-powered automation streamlines repetitive tasks and assists in content creation, though it requires human oversight for creativity and personalization.
- Accelerated Testing: AI enables simultaneous A/B testing of multiple elements, speeding up the process of identifying effective strategies.
- AI-Backed CRM: Combined with CRM, AI offers precise insights into customer behaviors and preferences, aiding in the development of targeted marketing strategies.
- Enhanced Digital Advertising: AI's role in digital advertising platforms like Google and Facebook allows for more relevant ad targeting and improved campaign results.
AI marketing agency tools are not just enhancing the efficiency of digital marketing agencies but are also pivotal in driving innovation, personalization, and strategic decision-making. These tools are transforming the way agencies understand and engage with their audiences, leading to more successful and impactful marketing campaigns. With 61.4% of marketers already using AI and 54.5% recognizing its potential to bolster marketing efforts, the integration of AI in marketing strategies is becoming increasingly essential for staying competitive in the digital landscape.
Benefits of Working With an AI Marketing Agency
Businesses looking to grow their brand will benefit from working with marketing agencies because they offer their knowledge, resources, and experience. They bring to the table a level of expertise that allows them to help businesses better understand their customers, uncover emerging trends, leverage new techniques and technologies, and build more effective strategies.
Moreover, marketing agencies can create a marketing plan that’s tailored specifically to your needs. They’re capable of covering various aspects of marketing, from market research to public relations. With AI marketing agencies, you can access all these capabilities and more. By leveraging AI, AI marketing companies can make the most of broader data sets. In turn, this allows you to identify your target audience better, gain a deeper understanding of their motivations, behaviors, and preferences, and, thus, create more effective campaigns that drive engagement and sales.
Furthermore, given that AI has automation capabilities, this can effectively reduce your workload, allowing you and your team to focus on other areas of your business. For instance, AI marketing agencies can use AI to automate lead outreach efforts, create tailored product ads, study behavior patterns in real time, identify relevant influencers for your business, and regularly update your customer databases. Other notable benefits of working with an AI marketing agency include:
- Informing you about your ad-spending decisions
- Scaling customer support
- Conducting personalized retargeting efforts
- Locating potential clients
- Scanning content from multiple platforms to help you offer more relevant ads that increase engagement
The Future of Marketing, Powered by AI
AI is already being viewed as disruptive. Its growing popularity and widespread adoption continue to change how businesses, brands, and marketers approach marketing, and it’s highly likely that AI will play a big role in reshaping the future marketing landscape. While it offers plenty of benefits, we have yet to see the impact that AI will make in marketing.
The influx of AI marketing agencies gives businesses an idea of what this technology can do to fuel their growth. By leveraging the capabilities of AI and its related technologies, marketing agencies can take your strategies, campaigns, content, and messaging to the next level.
Frequently Asked Questions
What are AI marketing agencies?
AI marketing agencies leverage artificial intelligence and other related technologies to equip businesses with a smarter, data-driven approach to marketing. By incorporating artificial intelligence, these agencies help companies to create more effective marketing strategies, launch highly-targeted campaigns, and offer enhanced customer experiences. AI marketing agencies also augment your marketing team’s capabilities, allowing them to be more productive and efficient and helping them reduce handling and response times.
How do I work with AI marketing agencies?
Before hiring an AI marketing agency, you first need to identify your marketing objectives and how you’ll use their AI-powered capabilities for your business. You’ll then need to research AI marketing agencies, paying particular attention to their core services, specialties, core competencies, experience with AI, and track record. Additionally, you’ll need to check their pricing to see if it fits your budget.
How are agencies leveraging AI and machine learning?
AI marketing agencies use such technologies to uncover valuable customer insights that can be used to create more targeted and customized campaigns. They also take advantage of AI’s automation capabilities to automate repetitive tasks and optimize workflows. Aside from allowing them to take a more granular approach to personalization, AI also lets these agencies conduct predictive analytics to anticipate future outcomes and your customers’ needs and behavior.
How can AI help transform businesses?
With AI, you can optimize your business processes, scale your operations faster, leverage vast amounts of data to uncover trends and insights, deliver the right messaging, conduct more efficient competitive analysis, and automate decision-making processes using AI’s advanced features as automation and predictive analytics. Common applications of AI in many businesses today include:
- Content creation
- Predictive and targeted content
- Image recognition
What industries will AI in marketing have the most impact on?
AI in marketing will likely have the most impact on industries that rely heavily on data for processes like decision-making and customer engagement. These include retail, healthcare, marketing, finance, and pharmaceutical research.