Campaign Management Software For Marketing Teams

Advertising Disclosure

For many brands, it can be quite challenging to run different digital marketing campaigns. For starters, they can hold several campaigns with different objectives, while not all marketing campaigns have sales as a target. There are campaigns that focus on increasing brand awareness, generating new leads, and attracting new customers. There are also campaigns that are designed to increase sales and revenue. Finally, there are campaigns that are specifically created to engage their audience base, through online (and offline) communities that can promote and share anecdotes about the brand and its products.

In addition, each campaign typically utilizes a different strategy, such as email marketing, SEO marketing, content marketing, PR marketing, among others. With so many factors to track and consider, businesses will gain a competitive advantage by using campaign management software solutions.


What is Campaign Management Software?

Campaign management is the process of organizing and handling the different aspects of a marketing campaign. A campaign entails many elements such as content creation, market analysis, performance analytics, and others. Software for campaign management ensures marketing managers that they stay on top of all these components for optimum efficiency and productivity.


What are the Benefits of Using Campaign Management Software?

The marketing industry today is no longer limited to advertising, onsite marketing, and email campaigns. Given the vast number of ways that brands can reach their customers today through social media, videos, and influencer marketing, marketing managers will benefit from software tools that enable them to easily control all components of their campaigns in whatever form or channel they use. This is especially useful for big companies that run multiple campaigns at any given time.

More specific benefits of software for campaign management include:

Campaign Management Software

Increased efficiency

Automation is a friend of marketing. Campaign management tools that automate tedious and repetitive tasks give the marketing team more time to focus on more strategy-driven work.

Reduction of lead times

Campaign management software can also automate many aspects of a campaign, such as launching and scheduling. This helps streamline the process and significantly reduce lead time. This also ensures that branding strategies are consistent across multiple campaigns.

Campaign effectiveness

Campaign management software solutions can also provide testing tools to optimize campaigns. Marketers can utilize tools like A/B testing to identify the most high-performing campaigns and campaign elements while a campaign is running. 

Easier teamwork

Using campaign management software can make it easier to work with others on your team and with external collaborators like influencers. Usually, campaign management software programs includes dashboards that are accessible to everyone involved, across different departments. There’s no need to email back and forth about critical decisions and approvals, which can get overwhelming and harder to track with increased volume. 

Data-driven decisions

Perhaps the most important aspect of marketing is taking action based on numbers and evidence. Marketing involves a lot of data, and the best marketers rely on these to make decisions on how to move forward with a campaign. Tools and software that generate reports based on campaign data help teams respond quickly to irregularities, low-performing elements, and other factors that can improve the campaign.


Types of Campaign Management Tools and Software

There are several campaign management software options available in the market today. Some are all-in-one tools that provide you with everything you need, while some offer tools in one or more specific aspects of marketing.

Some of the types of tools that campaign management software programs can include are:

Tools and Software for Managing Campaigns

Email

Email marketing is a likely constant in all digital marketing campaigns. It’s one of the most convenient ways to reach new customers, it’s easy to personalize, it has relatively easy metrics to keep track of, and it provides a high ROI. However, it can be harder to manage if you have a long mailing list. Email marketing automation and monitoring tools can relieve you of some of the more tedious tasks of this particular type of campaign, so you can focus on your messaging and other key performance indicators (KPIs) instead.


Influencer Marketing

Influencer marketing is steadily gaining popularity, and with good reason. It’s lucrative for influencers and effective for brand marketing, so much so that 93% of marketers have reported using it in a campaign. Being a relatively new type of marketing, some businesses may not be as adept at launching and running an influencer marketing campaign as they are at traditional campaigns. Campaign management software that focuses on influencer campaigns take the guesswork out of this type of marketing strategy. It can connect businesses to the appropriate influencer for proper branding and can propel your brand awareness to new heights, driving sales and acquiring new leads.


Social Media

By 2026, the social media advertising market is estimated to hit $358 billion from a projected $270 billion worth this 2023. This growth makes it important to have a robust social media marketing strategy. Social media marketing involves the use of apps like Facebook and Instagram for ads, organic reach, and creating communities for your brand. Social media tools on campaign management software allows you to create and schedule posts ahead, monitor engagement statistics for each post, and partner with influencers for more reach.


CRM

CRM, or customer relationship management, refers to the process of managing your business’ interactions and relationships with your market—your customers and prospective customers. This is important for marketing because it involves nurturing your target market to increase sales. CRM tools can help companies obtain customer information to create better marketing strategies and to help identify potential steps of the customer lifecycle that need improvement.


eCommerce

eCommerce businesses may have specific goals and marketing needs that differ from other brands. Campaign management software for eCommerce also need to consider the digital shelf and omnichannel marketing opportunities for the best performance.


Analytics

A good campaign management software program worth its salt should include extensive tools for analytics. This includes in-depth reporting tools that include actionable data that’s easy to read and understand. It should have the ability to monitor the KPIs that you are most concerned with, and provide enough information for marketing teams to make sound decisions regarding their campaigns.


Most Popular Campaign Management Software and Tools

Now that we’ve discussed what campaign management software is and what it can do for your business, let’s look at the most popular software solutions today.

Top
campaign management software
2024

1. Brandwatch Influencer Marketing Software

Brandwatch Influencer Marketing Software

Brandwatch is a frontrunner in influencer campaign management, offering a holistic solution for influencer discovery, engagement, and analytics. Its standout feature is the influencer CRM, which consolidates contacts, contracts, and communication, complete with automated email tracking.

A hallmark of Brandwatch is its commitment to streamlining. Quickly onboard influencers, access mobile-friendly dashboards, and share data through exportable sheets and live links. Oversight is uncomplicated with features for content approvals, deliverable tracking, and automated reporting.

Further enhancing its appeal is the integrated content calendar, displaying both organic and paid content. Approval flows, designated user roles, and a centralized content pool streamline campaign processes. With an intuitive user experience and data-backed analytics, Brandwatch positions itself as an essential tool for influencer-centric campaigns.

Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,

Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify


2. ActiveCampaign

ActiveCampaign

ActiveCampaign is a campaign management software with email marketing, CRM, marketing campaign automation, and eCommerce integration. Their Postmark tool makes email marketing a breeze, from migration from another service to email delivery and analytics. Their focus on CRM ensures that your customers receive what they want to receive, when they need it.

ActiveCampaign also utilizes automation to obtain customer data for analytics, as well as increases efficiency and organization for their customers.

ActiveCampaign
4.9 out of 5 stars
An impossibly thorough platform, ActiveCampaign excels at capturing customer/prospect data that marketers can use to automate and personalize their email/social/web campaigns at scale.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.8
Reporting
4.8
Integrations
5.0
Overall Score
4.9
Features & Pricing
Marketing Automation
Sales CRM
Content Creation
Artificial Intelligence
Email Segmentation
Analytics & Reporting
Audience Management
Omnichannel Marketing
Price starting at:$29
Pros and Cons
Built-in sales CRM stores customer data that can be used to market right back to them
Powerful, easy-to-set up automations can run long-term campaigns from start to finish
Nearly 1,000 integrations with other apps and services gives new meaning to word “ominchannel”
Reporting could use more financial metrics to better measure the cost and effectiveness of advertising
Best for: Businesses of all sizes
ActiveCampaign
4.9 out of 5 stars
An impossibly thorough platform, ActiveCampaign excels at capturing customer/prospect data that marketers can use to automate and personalize their email/social/web campaigns at scale.

3. Pacvue Commerce

Pacvue Commerce

A leader in the eCommerce marketing industry, Pacvue’s platform provides total eCommerce management. They specialize in retail media advertising across the biggest eCommerce marketplaces, including Amazon, Walmart, and Instacart. Ecommerce businesses that operate on multiple marketplaces will benefit from the Pacvue platform as it incorporates all the major marketplaces into one dashboard. This lets you easily monitor and manage all your campaigns on all your channels.

Pacvue aims to optimize campaigns for more sales while decreasing the costs of each campaign. It uses artificial intelligence (AI) to run analytics for retail media campaign management, so users can make informed decisions backed by data. It also uses AI to automate daily actions for more efficiency. 

Pacvue Commerce
4.6 out of 5 stars
Pacvue Commerce is the industry’s first commerce acceleration platform, integrating operations, retail media, and measurement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Reporting
5.0
Integrations
3.5
Overall Score
4.6
Features & Pricing
Campaign Management
Digital Shelf Optimization
Reporting and Intelligence
Price on request
Pros and Cons
Amazon-specific features solve Amazon-specific problems
Automations can detect, report, and open tickets for marketplace problems
BuyBox Tracker helps sellers remain the seller of choice for products with multiple sellers
Data can be slow to load
Not a good-looking platform; data could be easier to read
Best for: Small, medium, and large businesses
Pacvue Commerce
4.6 out of 5 stars
Pacvue Commerce is the industry’s first commerce acceleration platform, integrating operations, retail media, and measurement.

4. Monday.com

Monday.com

Monday.com is primarily a project management software, but marketers can use this to manage their campaigns as individual projects. Because the platform is flexible and customizable, you can build your own “boards”—customized tables that serve as your project dashboard, where you can manage all the aspects of each campaign.

Experienced users can build boards from scratch, but there are also templates you can use. Monday Marketer is a template category that features several boards for marketing activities, including campaign management. From high-level marketing strategy to content calendars and A/B testing, Monday.com’s campaign management tools are worthy of consideration.

Monday.com
4.4 out of 5 stars
Monday.com is a work operating system (Work OS) that powers team to run projects and workflows. This simple yet intuitive tool helps adjust to your business' shifting needs while enabling employees to collaborate.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.6
Overall Score
4.4
Features & Pricing
Content Management
Multi-User Collaboration
Social Media Calendar
Marketing Project Management
Teams / Collaboration
Price starting at:$8
Pros and Cons
Collaboration tools for teams
Great task management
Unified work views
Cluttered interface
Limited file management tools
Time tracking features may glitch
Does not support waterfall or Agile methodology
Best for: Any project and business
Monday.com
4.4 out of 5 stars
Monday.com is a work operating system (Work OS) that powers team to run projects and workflows. This simple yet intuitive tool helps adjust to your business' shifting needs while enabling employees to collaborate.

5. Mailchimp

Mailchimp

As one of the pioneers of email marketing, MailChimp is one of the more familiar names on this list. MailChimp is well known for email campaign management, but their suite of tools also includes a full campaign manager software program, landing page designer, social media campaign manager, digital ads, and even website and online store creation and appointment scheduling.

Their campaign management tools includes email, data-backed insights, and targeted messaging. They also use webhooks for integration with third-party apps to automate tasks, to-do-lists, and other tools for expanded functionality.

Mailchimp
4.8 out of 5 stars
Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Reporting
5.0
Overall Score
4.8
Features & Pricing
CRM
Email Marketing
Price starting at:$13
Pros and Cons
Free plan that’s actually useful
Tons of automations; you can even automate some of the automations
Creative Assistant enables even the most artless users to send good-looking emails
Several ways to target mailings to the right people
No onboarding or configuration services available
Limited support at the lower end of the subscriptions
Workflow is unclear
Best for: Small, Medium, and Large Businesses
Mailchimp
4.8 out of 5 stars
Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

6. Zoho

Zoho

Zoho is a full-feature software for businesses. Known for their powerful yet simple CRM tool, the India-based company has made a name for itself within the CRM software industry. Zoho CRM works with multiple channels, with features like audience segmentation and predictive analytics that lets you deliver excellent customer experiences.

Aside from Zoho CRM, they also have an effective email marketing management tool. You can use Zoho Campaigns on a “forever free account” using your LinkedIn, Google, or Microsoft Office account. This toolkit has plenty of features to make email marketing easy, such as automation, personalization, autoresponders, and A/B testing.

If you need more, you can try their full-feature marketing platform, Zoho Marketing Plus. This lets you unify all your marketing activities on Zoho, including campaign management, on one platform.


7. Hive

Hive

Hive is a popular project management tool among businesses. Its comprehensive suite of tools offers a full range of functionalities, including more than 1000 integrations and customizable workflows. Its interface is also very user-friendly. You can choose to view project timelines on a variety of options, like Gantt, Table, or Calendar View.

Hive now also has an AI-powered content generator called HiveMind. It aims to assist teams in generating effective content that converts, such as email subject lines, press releases, and blog posts.


8. Adobe Experience Cloud

Adobe Experience Cloud

Marketo Engage and Campaign are two distinct products under the Adobe Experience Cloud that offer campaign management capabilities. Marketo is a marketing automation software program acquired by Adobe in 2018, and it’s popular mainly among B2B companies. As a campaign management tool, its more popular features are lead generation, landing pages, email marketing, and analytics.

On the other hand, Adobe Campaign is a campaign management software that better fits B2C companies and marketing teams. It’s equipped with cross-channel capabilities that allow you to plan, create, monitor, and measure campaigns. Like Marketo, it uses AI to obtain customer data and performance analytics for unbiased reporting.


9. HubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot is one of the more popular names in the world of digital marketing tools. Their comprehensive marketing software includes everything you need from automation, SEO, email marketing, social media, lead generation, data analytics, and landing pages.

On the flipside, HubSpot’s powerful tools make for easier campaign management. However, all that power and technology comes with a hefty price. While many features are available with the Free and Starter plans, including email marketing, basic SEO, limited automation, and ad management, you really get the best tools with the much pricier Professional and Enterprise plans. For instance, the HubSpot Campaigns feature, a comprehensive, dedicated tool for campaign management, is only available for Professional and Enterprise plans.

You can still get some great features on the basic plans, but they are better suited for individuals and small companies who don’t need a lot.


10. Salesforce

Salesforce

When it comes to CRM, Salesforce is at the top of many lists. Their Marketing Cloud software is targeted to customers who value customer relationships in their marketing campaigns. They offer personalization, engagement, marketing intelligence, and account-based marketing for effective campaign management. One downside, however, is that Salesforce packages these as separate, standalone products and not as features of a single platform.


11. Hootsuite

Hootsuite

Hootsuite is one of the most used platforms for social media today. The company made a name for itself in social media marketing, and it’s easy to see why. Their social media campaign management tools are designed to help creators and marketing managers plan, organize, and schedule posts while optimizing these steps along the way.

You can manage all your social networks—Twitter, Facebook, Instagram, Pinterest, TikTok, and LinkedIn—in one dashboard. Monitor each post’s performance across multiple platforms, and even stay on top of online trends and competitor activity.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

12. impact.com

impact.com

Impact.com’s campaign management software is an all-in-one Partnership Management Platform, adept at managing influencer campaigns throughout their entire lifecycle. It stands out for its ability to assist businesses in finding, recruiting, and engaging the ideal creators, and it goes a step further by tracking their efforts and ensuring they are compensated according to their contributions. The platform prides itself on its versatility and adaptability, supporting a diverse array of referral partnerships, such as affiliates, ambassadors, sponsorships, mobile partners, social influencers, and more. This breadth of scope makes it a suitable choice for a variety of business needs.

A standout feature of the platform is the Partnership Automation™, which automates the management of partnerships from inception to completion. This automation fosters efficient orchestration of partnerships and enables strategic planning and execution, thereby boosting productivity and facilitating growth. The platform also features managing multiple campaigns across different brands, offering step-by-step workflows. It allows users to easily switch between their managed brands to review applications, hire talent, communicate with partners, and review creative content. The software streamlines these tasks into staged workflows, ensuring that influencer campaigns stay on track.

Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,


Frequently Asked Questions

What is campaign management software?

Campaign management software helps marketing teams organize and handle various aspects of their marketing campaigns, such as content creation, market analysis, and performance analytics. It ensures that marketing managers stay on top of these components for optimum efficiency and productivity.

What are the benefits of using campaign management software?

The benefits include increased efficiency through automation, reduced lead times, improved campaign effectiveness through tools like A/B testing, easier teamwork with accessible dashboards, and data-driven decision-making from actionable insights and reports.

What types of tools and features are included in campaign management software?

Campaign management software may include tools for email marketing, influencer marketing, social media management, customer relationship management (CRM), eCommerce management, and analytics. These tools help streamline various aspects of marketing campaigns.

Can campaign management software help with influencer marketing?

Yes, some campaign management software solutions, like Brandwatch and impact.com, offer features specifically designed for influencer marketing. These include influencer discovery, engagement, analytics, and campaign management to connect businesses with the right influencers and optimize their marketing strategies.

Which are some of the most popular campaign management software solutions?

Some popular campaign management software solutions include:

  1. Brandwatch Influencer Marketing Software: Known for its comprehensive influencer campaign management tools.
  2. ActiveCampaign: Offers email marketing, CRM, and marketing automation.
  3. Pacvue Commerce: Specializes in eCommerce management across major marketplaces.
  4. Monday.com: A flexible project management tool that can be customized for campaign management.
  5. Mailchimp: A pioneer in email marketing with a suite of tools for campaign management.

These solutions provide various features to help marketing teams manage and optimize their campaigns effectively.

About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.