Marketing has seen considerable change in recent years with a significant shift to digital platforms. Digital marketing focuses on online media and the internet using connected devices, such as laptops, mobile phones, tablets, or even the internet of things. Many digital marketing tools have been developed to assist marketers and brands in spreading their messages online and growing their digital businesses.
Statista projects worldwide digital advertising spending to reach $695.66 billion in 2024 and to surge to over $835 billion by 2026. Brands need to be part of this. Consumers spend an increasing proportion of their time online and have moved away from traditional media. However, they haven't abandoned it completely, and brands are frequently now taking an omnichannel approach to their marketing.
Digital marketing focuses on reaching customers with conversion-oriented messages across multiple channels as they move down the sales funnel. In most cases, making sales is the ultimate goal.
Digital marketing tools and platforms assist brands to function in the digital world. Technically, digital marketing tools address a single problem for marketers, while digital marketing platforms offer solutions for multiple marketing problems. However, we don't differentiate here and include a range of tools and platforms designed to help marketers in one of seven main areas of digital marketing.
Social Media Marketing Tools
Social media marketing involves firms using social media platforms to connect with their audience to build their brand, increase their website traffic and drive sales. Over time, companies have developed a range of tools and platforms to reduce time and assist with this process.
1. Brandwatch Social Media Management
Best for mid to large-sized businesses
Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. Its primary services include consumer intelligence, social media management, and influencer marketing. Brandwatch has a unified calendar, providing a view of all your scheduled content. You can use Brandwatch’s Campaign Planner to map, create a brief, roll out, and collaborate on campaigns for all social platforms. Similarly, Brandwatch includes a unified inbox that you can design to combine feeds from Facebook, Twitter, Instagram, LinkedIn, WhatsApp, TikTok, Reddit, Tumblr, Twitch, and YouTube.
Brandwatch is also strong on analytics; you can track over 600 metrics. You can create your dashboard to track the metrics that matter most to you.
Key Features: bulk processing and automation, search operators, shareable dashboards, integrations and partnerships, unlimited users, multilingual coverage
Channels/Integrations: Hootsuite, Percolate, Khoros Marketing
Pricing: upon request
2. Upfluence
Best for eCommerce and SaaS businesses
Upfluence is an influencer marketing platform specializing in eCommerce and social commerce. It aids brands and agencies in boosting online sales by collaborating with creators, affiliates, and ambassadors. Its dedicated software caters to eCommerce brands, facilitating organic influencer partnerships to drive online sales effectively.
Upfluence is built on a massive database of nearly 3 million influencers. Its algorithm indexes and updates all their profiles in real-time, with every content analyzed for reach and engagement. It also offers a tool, Live Capture, that collects social information for your existing customers to see potential brand ambassadors.
Key Features: blogger database and search engine, selection criteria, influencer segmentation and recruitment, influencer scoring, campaign analytics, audience analysis, reporting and dashboards
Channels/Integrations: Shopify, WooCommerce, Magento Commerce, Zapier, Klaviyo, PayPal
Pricing: upon request
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
3. Modash
Modash is a comprehensive influencer marketing tool designed to help brands of all sizes streamline their influencer marketing campaigns. It offers tools for discovering, analyzing, and managing influencers across Instagram, TikTok, and YouTube.
Modash’s tool is particularly strong in providing data-driven insights, making it easier to find the right influencers and measure the impact of your campaigns. With access to over 250 million influencer profiles, brands can efficiently filter and select influencers based on key metrics such as engagement rates, audience demographics, and fake follower checks.
Modash also simplifies the campaign management process by automating content collection and providing detailed campaign tracking. This helps brands save time and ensures that all influencer-generated content is captured and organized in one place.
Additionally, the tool integrates seamlessly with Shopify and Gmail, allowing for smooth communication and performance tracking across different tools.
Key Features: influencer identification, advanced filtering options, audience analysis, lookalike searches, automatic content collection, campaign tracking, large database
Channels/Integrations: YouTube, Instagram, TikTok
Pricing: From $99/month
Key Features: Campaign Management, Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
4. Creator.co
Best for small to mid-sized businesses
Creator.co is a comprehensive platform that brings brands and creators together, providing a single solution for connection, collaboration, growth, and increased earnings. It facilitates brand-influencer partnerships, streamlines workflows, and automates content collection on a large scale. As its name suggests, Creator.co primarily caters to members of the creator economy. The platform’s emphasis lies not only in content creation but also in effectively distributing that content.
It offers two different pricing plans. The Self-Serve plan gets you all the self-service features of the platform, much like most other influencer marketing agencies. However, with the Community-Driven plan, you create your campaign and let the software take it from there. Brands accept or decline any influencer who applies to participate, but every other part of the campaign is handled behind the scenes.
Key Features: automated campaigns, streamlined giveaway tools, campaign specialist assistance, audience analysis, influencer segmentation and recruitment
Channels/Integrations: unspecified
Pricing: Self-Serve ($460/mo.), Start-Up ($1,795/mo.), Trailblazer ($2,695/mo.), Bespoke ($3,495+/mo.)
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. Omnisend
Best for eCommerce businesses
Omnisend is an all-in-one email marketing automation platform that targets high-growth eCommerce businesses. You can combine email with SMS and more channels from one platform. Omnisend’s library of templates makes it easy to create professional, stunning emails in minutes. You can customize their templates to fit your brand, which you can then save for future campaigns. You can create campaigns with dynamic content blocks designed specifically for eCommerce and add products directly from your store with the Product Picker.
Key Features: email building and personalization, email deliverability management, outbound email distribution, automated email responses, marketing lead database, online behavior tracking, data quality management, revenue analytics, web analytics
Channels/Integrations: Shopify, BigCommerce, WooCommerce, Magento Commerce, Zapier, Yotpo, Volusion, Gleam, Privy, ShipStation, Klaviyo, MailChimp
Pricing: Free ($0), Standard ($16/mo.), Pro ($59/mo.)
6. Sendible
Best for SMMs, marketing teams, and digital agencies
Sendible is a social media marketing platform that helps businesses, agencies, and brands grow at a scale. Its approach to social media management is a little different compared to most tools. They make use of Services, which are channels or profiles that you create within your Sendible account. You can select those features you need from a social platform.
You can plan and schedule content either individually or in bulk for all social networks, incorporating images and video where required. Sendible uses Smart Queues so you can share evergreen content. You set specific times when Sendible will take content items from your Smart Queue and post them on your social accounts.
Key Features: Boolean keyword search, sentiment analysis, content optimization, bulk actions, lead generation, campaign success analytics, real-time tracking, competitor analysis, mobile access
Channels/Integrations: Google Drive, Dropbox, Canva, WordPress, Blogger, Facebook, Instagram, Google Business Profile, Tumblr, Google Analytics, Slack
Pricing: Creator ($29/mo.), Traction ($89/mo.), White Label ($399/mo.)
Email Marketing Tools
Email marketing tools and platforms play a crucial role in helping businesses establish effective connections with their audience through streamlined email campaigns, calendar scheduling, real-time tracking, and more.
7. EmailOctopus
Best for small businesses
EmailOctopus is an email marketing tool that provides a wide range of responsive email templates, enabling users to create campaigns swiftly and effectively for any device. EmailOctopus targets self-published authors, bloggers, charities, online stores, and everyone in between. It comes with a landing page builder, making it easier to lean away from complex WordPress coding.
You can start with a pre-designed template and easily customize it using the intuitive drag-and-drop email editor. Alternatively, you can create your own designs from the ground up and even import HTML templates for complete creative control. EmailOctopus also offers automated campaigns and workflows. You can segment lists using various filters.
Key Features: email and mobile preview, automated email responses, email list management, outbound email distribution, high-volume sending, basic reporting
Channels/Integrations: Dorik, WordPress, WP Fusion, eBookFairs, Pipedream, InboxGeek
Pricing: Starter ($0), Pro ($8/mo.)
8. Agorapulse
Best for mid-sized agencies and businesses
Agorapulse is a social media management solution designed to assist mid-sized businesses and agencies in efficiently handling their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube operations. It features a unified inbox that shows your comments, ad comments, mentions, conversations, and reviews of your social accounts. You can set rules to automatically clean up and organize each account’s inbox.
You can schedule a post simply by clicking on the appropriate time slot in AgoraPulse’s calendar. However, it also has a bulk publish feature, where you can import a series of posts from a CSV file, RSS feeds, or a group of pictures to transform into posts.
Key Features: audience categorization, Boolean keyword searches, workflow management, audience targeting, automated routing and prioritization, competitor analysis, real-time tracking
Channels/Integrations: Google Analytics, Bitly, LinkedIn, Instagram, Facebook, TikTok, YouTube, Google Business Profile, Twitter, Social Media Hammer
Pricing: Standard ($49/mo.), Professional ($79/mo.) Advanced ($119/mo.), Custom (upon request)
9. Loomly
Best for freelancers, startups, NPOs, and influencers
Loomly is a social media calendar tool that works seamlessly with various networking platforms. The tool uses workflows to organize your social post creation and sharing.
Depending on how your organization functions, you set the various stages of a post, e.g., Draft → Pending Approval → Requires Edits → Approved → Scheduled → Published. Small teams or individuals can miss some steps out. Loomly gives you a straightforward process to create your posts and follow through the remaining workflow stages.
Key Features: content planning and scheduling, automated publishing, advanced analytics, post mockups, post optimization tips, content library, real-time tracking
Channels/Integrations: Twitter, LinkedIn, Instagram, YouTube, Facebook, Pinterest, Meta for Business, Microsoft Teams, Slack, Google Business Profile, Zapier, Giphy
Pricing: Base ($26/mo.), Standard ($59/mo.), Advanced ($129/mo.), Premium ($269/mo.), Enterprise (upon request)
10. ThoughtLeaders.io
Best for large brands
ThoughtLeaders is a comprehensive platform that combines a marketing intelligence tool with a branded content ad network, catering to both brands and creators. It’s designed to provide “Sponsorship Intelligence,” offering valuable insights for brands and creators alike. By gathering data from an extensive database of 10 million content pieces daily, ThoughtLeaders thoroughly analyzes the vast landscape of branded content and identifies the most suitable thought leaders to represent your brand.
ThoughtLeaders has two main sections: Intelligence and Internal. You can search for content, brands, or thought leaders (influencers) in the Intelligence section. ThoughtLeaders has data on all three areas and lets you seamlessly switch back and forth between perspectives. The Internal section lets you put all the intelligence you’ve gained into action. In content searches, you can filter your search down to only “likely sponsored” posts.
Key Features: sponsorship intelligence, campaign management, inventory management, media selling solution, brand prospecting, influencer discovery, product seeding
Channels/Integrations: YouTube, Twitch
Pricing: upon request
Key Features: Search/Discovery, Influencer Analysis, Social Listening, Competitor Research,
Channels: YouTube, Podcasts, Newsletters, Blogs
11. Convertkit
Best for content creators
ConvertKit is a marketing automation tool that simplifies drip email campaigns and allows the easy creation of forms and automated drip campaigns for sending emails to new subscribers. Its email marketing solution provides subscriber management, segmentation, and form-building capability, a basic email editor that targets bloggers and eCommerce marketers.
ConvertKit prioritizes subscribers’ needs, enabling easy organization of your subscriber list using tags and segments. The user-friendly interface provides essential insights, such as the number of subscribers, growth graph, click rate, total emails sent, and options for importing subscribers.
Key Features: performance and reliability, data import and export, email and mobile preview, automated email responses, multi-user account, email list management, A/B testing
Channels/Integrations: Shopify, WooCommerce, Zapier, Squarespace, Teachable
Pricing: Free ($0), Creator ($9/mo.), Creator Pro ($25/mo.)
12. PromoRepublic
Best for franchise and multi-location businesses
PromoRepublic is a social media marketing solution for small businesses, agencies, franchise owners, and multi-location brands. Its products enable users to distribute editable content, schedule posts using AI, manage multiple clients or locations, run local ads, and track performance results efficiently. Although PromoRepublic is primarily a social scheduler, like many other social media tools here, it has a more robust design focus than most. You can design beautiful posts without leaving the app to use separate graphics software. PromoRepublic suggests a suitable posting schedule for each of your social networks, but you can easily modify this.
PromoRepublic comes with 100,000 post ideas covering a wide range of topics. Most come pre-designed, with eye-catching graphics that you can easily modify and customize to suit your business.
Key Features: AI-driven scheduling, built-in graphics editor, post boosting and ad campaigns, post ideas and visual templates library, content approval flow, social analytics and engagement, social ads, shared inbox
Channels/Integrations: Hootsuite, Desktop.com, Rambox, LinkedIn, Instagram, Pinterest, Buffer, Facebook, Weebly, Shift
Pricing: Small Business ($49/mo.), Agency ($79/mo.), Multi-Location (upon request)
13. Sleeknote
Best for eCommerce and SaaS businesses
Sleeknote is a customer engagement tool designed for eCommerce and SaaS businesses. It effectively engages visitors and converts them into customers without coding and seamlessly syncs new email leads with your preferred email service provider. It helps you grow your email list the right way and convert targeted visitors into email leads. It enables you to display personalized on-page messages to the right visitor on the right page. You can create beautiful, eye-catching lead forms consistent with the look and feel of your website.
You can invite visitors to segment themselves when opting in, meaning you only end them campaign messages relevant to their needs. Sleeknote makes it easy to target users based on where they are in your marketing funnel.
Key Features: intuitive drag-and-drop popup builder, multistep forms, exit-intent technology, lead generation, A/B testing, geo-targeting, device targeting
Channels/Integrations: Klaviyo, MailChimp, Google Analytics, Zapier, HubSpot Marketing Hub, Salesforce, Drip eCommerce CRM, Google Tag Manager
Pricing: Lite (€49/mo.), Basic (€59/mo.), Plus (€114/mo.), Pro (€225/mo.), Premium (€369/mo.)
14. SendX
Best for SaaS companies
SendX is a cloud-based SAAS platform that facilitates email marketing automation and lead generation for your online business. You can use SendX to design, schedule, and track email campaigns and drive sales from your emails. You can also build an email list using high-converting email pop-ups, forms, inline forms, and landing pages.
SendX allows you to automate your email marketing with a powerful rules-based interface. This includes automation of user activity, audience segmentation, advanced automations, A/B testing, and more. Choose from 50 pre-designed templates proven to convert or build your custom forms and landing pages to witness audience growth.
Key Features: embedded sign-up forms, drip email marketing, WYSIWYG email editor, pop-up forms
Channels/Integrations: WordPress, WooCommerce, Zapier, PayPal, Stripe, Demio, Recurly, Slack, Shift, Emailable, Medium
Pricing: starts at $7.49/mo.
15. SendPulse
Best for small, mid, and large-sized businesses
SendPulse is a versatile multi-channel marketing automation platform equipped with an array of tools to aid businesses in expanding their audience and boosting revenue. You can use SendPulse to assist with your email campaigns, web push, SMS, transactional emails, and messaging. You can also send different types of messages separately or combine them with Automation 360, which helps you set up automated or scheduled transactional and promotional emails in response to customers’ actions.
SendPulse features a drag-and-drop editor so that you can create responsive emails without HTML knowledge. The program includes more than 130 free templates.
Key Features: email editor, mobile optimization, dynamic content test, list management, triggered drip sequences, email deliverability reporting, A/B testing, dashboards
Channels/Integrations: WordPress, Magento Commerce, OpenCart, Zapier, WooCommerce, Shopify, PayPal, Stripe
Pricing: Free ($0), Standard ($6.40/mo.), Pro ($7.68/mo.), Enterprise ($10.75/mo.)
16. CoSchedule
Best for startups, SMBs, and large enterprises
CoSchedule is a widely used marketing work management software, relied upon by over 30,000 marketers across 100+ countries. It offers two key services: Marketing Calendar and Marketing Suite. At its cheapest level, CoSchedule helps you organize your blog posts and social media. The higher-priced tiers provide a complete online marketing suite, where you can create and schedule all your marketing activities.
At its bottom end, it offers an Editorial Calendar for solopreneurs, bloggers, startups, and small businesses. If you have more significant needs, you can subscribe to CoSchedule’s Marketing Suite, which focuses on content marketing. It helps you publish more content to generate a higher ROI by increasing your existing team’s productive work capacity. You can place any content item into a centralized marketing calendar, including all the content creation, related social messages, and email promotion.
Key Features: headline studio, project management, content organization, custom color labels, task templates and approvals
Channels/Integrations: Google Docs, MailChimp, Campaign Monitor, Dropbox
Pricing: Marketing Calendar Free ($0), Marketing Calander Pro ($29/mo.), Marketing Suite (upon request)
Creator Tools
These are tools, platforms, and software that can streamline, improve, and power up your revenue as a creator.
17. Cameo
Best for actors, artists, and influencers
Cameo is a platform where you can connect with your favorite stars and request personalized video messages for any occasion. With thousands of celebrities, you can find the perfect one for birthdays, milestones, or even fun roasts. With Cameo, everyday people pay famous people to create short videos, saying anything you ask them to. However, celebrities are free to decline anything that doesn’t fit their personal brand or violates their standards.
Personalities on Cameo set their own price, with the service taking a 25% cut of all transactions. Cameo also offers private messaging, promotional Cameos for corporations, and 10-minute Zoom calls.
Key Features: Cameo DMs, Cameo Live, Cameo Talent
Channels/Integrations: unspecified
Pricing: varies per celebrity
18. Playbook
Best for influencer athletes and coaches
Playbook is a platform designed for fitness trainers, athletes, and coaches to establish and expand their subscription-based businesses. Fans gain an all-access pass to curated health and wellness content, providing unlimited entry to over 20,000 workouts, user-friendly videos, workout tracking timers, and the option to download workouts for offline use. Playbook is an app that helps instructors, coaches, athletes, and trainers get in at the top end of the app-based fitness training market. It gives fitness entrepreneurs a chance to monetize their passion. Playbook takes care of video and content hosting. It also handles payments.
Key Features: all-access pass, community feature, subscription business
Channels/Integrations: unspecified
Pricing: on request
19. Canva
Best for designers, creators, and entrepreneurs
Canva is an online design and publishing tool that enables users to create various visual content like social media posts, presentations, posters, videos, logos, and more. You can use it for free or upgrade to paid Pro or Enterprise versions with additional features. The free version includes 250,000 templates, which increases to 420,000 for the paid versions.
Canva has an intuitive drag-and-drop interface and an extensive library of templates, fonts, illustrations, stock photos, videos, and audio content. The platform is accessible on the web, iOS, and Android platforms.
Key Features: stock image library, templates, badge and banner types, ad sets, template usage, design templates, collaboration
Channels/Integrations: Media Library, Buffer, Canva Apps and Integrations
Pricing: Free ($0), Pro ($12.99/mo.), Teams (upon request)
20. Visual.ly
Best for content creators and brands
Visual.ly is a creative marketplace that links businesses with verified creative professionals for producing captivating content. This is facilitated through an online collaboration platform and a well-established, successful process. Visual.ly provides videos, infographics, eBooks, photography, social media, and presentation services.
You can use it to facilitate the outsourcing of your content creation. Visual.ly makes it simple and affordable to create premium visual content for your marketing campaigns using freelancers. Its collaboration platform streamlines the creative process–and improves communication between brands and a team of graphic designers, writers, and web developers.
Key Features: creative brief, specialized team, flat pricing
Channels/Integrations: unspecified
Pricing: upon request
21. Upland Kapost
Best for medium to large-sized businesses
Kapost, a content operations software platform from Upland Software, aids businesses in aligning their content strategies with the customer journey. It facilitates the planning, production, distribution, and analysis of marketing content within a single platform. With a range of features and tools, Kapost enables businesses to create cohesive customer experiences and maintain a unified voice.
With Kapost, you can plan, produce, distribute, and analyze your marketing content in one place. You can also use Kapost as a single location for all approved content and version histories. The software offers opportunities to collaborate with peers and has a cross-channel distribution of content calendars. You can create bundles of related materials for an immersive experience.
Key Features: ideation, content collaboration, content hub, content automation, content distribution, audience profiling and targeting, closed-loop tracking and reporting
Channels/Integrations: Hootsuite, Google Analytics, HubSpot, Facebook, Joomla, LinkedIn, Marketo, Salesforce, SlideShare, WordPress, Adobe, Asana, Drupal, YouTube, Office 365
Pricing: starts at $3,500/mo.
Search Engine Optimization Tools
These SEO tools and platforms are valuable assets if you want to improve your business’s online visibility and rank higher on search engines.
22. SEMrush
Best for businesses of any scale
SEMrush is billed as an “All-in-One” digital marketing tool, covering much more than just SEO marketing nowadays. However, the SEM in the product’s name stands for Search Engine Marketing. SEMrush has expanded to include more than 40 different tools to manage your brand’s online presence.
At its core, SEMrush helps you optimize your website for search engines. It gives you keyword suggestions that you can use when writing blog posts to perform well in search results. It can tell you how difficult it will be to rank for specific search phrases. It even suggests websites that might be worth approaching for backlinks.
Key Features: keyword analysis, SERP ranking tracking, site diagnostics, task management, local SEO, mobile SEO, social SEO, global SEO, multi-domain support
Channels/Integrations: Google Analytics, Trello, Google Ads, Google Search Console, Majestic SEO, WordPress, Content Write, Facebook, LinkedIn, Twitter, Instagram
Pricing: Free ($0), Pro ($129.95/mo.), Guru ($249.95/mo.), Business ($499.95/mo.)
23. Moz Pro
Best for small, medium, and large-sized businesses
Moz is a platform for SEO software and data that assists businesses in enhancing their website traffic, search rankings, and online visibility. It provides SEO tools in the areas of keyword research, SEO audit and crawl, backlink research, rank tracking, domain analysis, and an SEO toolbar. In addition, you can use Moz to assist with local marketing with a business listing audit, citation management, and a local learning center.
Its premium tool is Moz Pro, which is an all-in-one suite of SEO tools. You can use it to understand site visitors, track your rankings, crawl and audit your sites, optimize your pages, find link opportunities, and create custom reports.
Key Features: keyword analysis, site audit, SERP ranking tracking, SEO auditing, technical SEO, link building, localization, data visualization, white label
Channels/Integrations: Google Analytics, MozBar, Mozscape API App Gallery
Pricing: Standard ($99/mo.), Medium ($179/mo.), Large ($299/mo.)
24. Screaming Frog SEO Spider
Best for businesses of any scale
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO by extracting data and auditing common SEO issues. You can download and crawl 500 URLs for free or buy a license to remove the limit and access advanced features. It can crawl both small and gigantic websites efficiently while allowing you to analyze the results in real time. It will instantly show you broken links (404s) and server errors.
You can analyze page titles and meta descriptions during a crawl and identify those that are too long, short, missing, or duplicated across your site. You can use both the free and paid versions to discover exact duplicate pages, generate XML sitemaps, and more. The paid version expands on this in multiple ways, including finding near-duplicate content and spelling and grammar checks.
Key Features: site audit, page analysis, XML sitemaps creation, CSS Path data extract, robot review
Channels/Integrations: Google Analytics, Search Console, PageSpeed Insights API
Pricing: Free ($0), Paid ($259/year)
25. Ahrefs
Best for businesses of any scale
Ahrefs offers a range of tools that help you achieve a good SEO analysis. You can use it to analyze your website, the market, and your competitors. You can use it to determine why your competitors rank so high and what you need to do to outrank them.
Some essential Ahrefs tools are Site Explorer, which analyzes your site’s backlinks profile as well as your competitors’ websites, Content Explorer which finds the most shared and the most relevant content across social media channels, Keywords Explorer, which gets relevant keyword ideas and traffic estimations, Rank Tracker that tracks rankings and gets regular reports, and Site Audit that analyzes your website for common SEO issues.
Key Features: keyword analysis, SERP ranking tracking, site diagnostics, benchmarking reporting, SEO audit, technical SEO, localization, data visualization, content insights, keyword research
Channels/Integrations: Desktop.com, Rambox, Amazon, Reportz, Google, YouTube, GuinRank, Yahoo Search, Bing, Databox, Daum
Pricing: Lite ($99/mo.), Standard ($199/mo.), Advanced ($399/mo.), Enterprise ($999/mo.)
26. Grin
Best for eCommerce business of any scale
Grin is a pioneering influencer marketing platform that helps brands grow their visibility and reputation by cultivating real connections with content creators. It focuses on eCommerce businesses with integrations into some of the major shopping platforms, email systems, and real-time communications tools. It pulls all the registered users from your eCommerce site in and finds their social profiles. From this, it finds potential influencers and their relevant statistics.
Key Features: discovery and recruitment, product seeding, content tracking, relationship management, eCommerce integrations, payments, UGC management, data importing and exporting, content approval
Channels/Integrations: Shopify, WooCommerce, Magneto Commerce, Salesforce Commerce Cloud, PayPal
Pricing: upon request
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
27. Google Search Console
Best for entrepreneurs, creators, and SMBs
Google Search Console is a free tool built by Google to help businesses optimize their sites for search. It provides much information crucial for effective SEO. It warns you about issues with your site, such as crawl errors and Google penalties. Google Search Console’s “Performance” report contains many important pieces of data you need to rely on for SEO. For instance, it lists queries, which are keywords that your site and pages rank for.
Key Features: SEO alert, SEO audit, SEO change tracking, technical SEO, link building, keyword research, content insights, competitor analysis, white label, data visualization
Channels/Integrations: Google Analytics, Google Ads, Google Data Studio
Pricing: free
28. KWFinder
Best for businesses of any scale
KWFinder, created by Mangools, is a keyword research and analysis tool. It aids in identifying long-tail keywords with low SEO difficulty, making them easy to rank for. It includes exact search volumes and keyword difficulty. You can use it to find out what works for your competitors. Just enter their domain or URL, and KWFinder shows you the best keywords they rank for.
You can plan your content based on historical search volumes and long-term trends. Identify seasonal keywords and hot topics to boost the organic traffic of your website. You can choose from more than 50 thousand locations to find location-specific long-tail keywords for your website.
Key Features: keyword look-up, bulk upload and review, list creation, integration with other Mangools tools
Channels/Integrations: SERPChecker, SERPWatcher, SiteProfiler
Pricing: Entry ($29/mo.), Basic ($29/mo.), Premium ($69/mo.). Agency ($129/mo.)
Advertising Tools
Advertising tools are essential resources that can empower your business to create, manage, and optimize your advertising campaigns across various channels.
29. PPC Entourage
Best for Amazon sellers
PPC Entourage is a software and management company that supports Amazon sellers in expanding their businesses through Amazon Ads. It provides various tools and services, including customizable reporting, email support, and access to exclusive Facebook growth communities. You can use PPC Entourage to quickly optimize and expand your Amazon ads without the need for complex spreadsheets. You can use as much automation as you like to control bid prices, remove search terms that waste your ad spend, and much more.
The platform harvests sales-generating search terms and turns them into keywords you can apply to your campaigns. This helps you rank for these newfound keywords organically, thus increasing both PPC sales and organic sales. Each campaign dashboard allows you to easily see the products, targets, search terms, and ASINs that are underperforming.
Key Features: multi-channel campaign templates, customizable reporting, intuitive UI/UX, email support, data-driven insights
Channels/Integrations: Amazon, Amazon Advertising
Pricing: upon request
30. Ad Badger
Best for Amazon sellers
Ad Badger is an optimization app and Amazon PPC software tool that aids Amazon sellers in boosting profits and scaling their businesses. Its PPC Software Tool ensures that you always have the right bid, no matter what is happening in the market. Their platform allows you to manage keywords, bids, and campaigns better with the right strategy.
Ad Badger analyzes the expected Revenue Per Click vs. the Cost Per Click of every keyword in your account. As conversion rates move up and down, Bids by Badger keeps your bids exactly where they need to be. Ad Badger also scans your campaigns for misbehaving, unprofitable keywords.
Key Features: bid optimization, account navigation, negative keyword creation
Channels/Integration: Amazon, Amazon Advertising
Pricing: upon request
31. CreatorIQ
Best for large brands and agencies
CreatorIQ is an end-to-end platform that starts with influencer discovery. It integrates directly with social platform APIs and analyses over 1 billion public social accounts and their content. More than 15 million creator accounts are fully indexed on the system. CreatorIQ uses AI to look at all the discrete parts of influencers’ content. The AI assigns each influencer an “Integrity Quotient,” which can help you determine how authentic an audience is.
As you identify potential influencers, CreatorIQ invites them to join your network and onboards them. You effectively create your own marketplace, where you can share aspects of your campaign.
Key Features: advanced data science and analytics, customizable metrics, audience analysis, UGC management, influencer segmentation and recruitment, reporting and dashboards, eCommerce integration
Channels/Integrations: Google Analytics, Salesforce
Pricing: upon request
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
32. SpyFu
Best for small to mid-sized businesses
SpyFu is a PPC and SEO platform that enables you to search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Google Ads, every organic rank, and every ad variation in the last 14 years. You can download their PPC keywords, see how many clicks they get, and how much they pay for each keyword. You can type in your domain, and SpyFu shows you the core keywords on Google Ads that your competitors buy, but you don’t.
Key Features: SEO tracking, SEO audit, link building, SERP rank tracking, content insights, localization, white label, data visualization, paid search data
Channels/Integrations: Desktop.com, Google Ads, WriterAccess
Pricing: Basic ($39/mo.), Professional ($39/1st mo.), Team ($299/mo.)
33. Google Ads Editor
Best for businesses of any scale
Google Ads Editor is Google’s official no-cost, downloadable application that lets you work offline and make bulk changes to your Google Ads quickly and easily. With it, you can make changes rapidly to all of your accounts all at once. You can search and replace text, move items, and undo or redo changes across multiple campaigns. With Google Ads Editor, you can track essential campaign metrics, like click-through rate, cost, position, and conversion information.
Key Features: import and export of CSV files, bulk changes, text replacement, performance analytics, removal of duplicate keywords
Channels/Integrations: Google Ads, Northbeam, Aori
Pricing: Free
34. Optymyzr
Best for medium to large-sized businesses
Optmyzr is a PPC management software designed to accelerate campaign optimization for paid search experts, ensuring optimal returns on Google Ads, Microsoft Ads, and Amazon Ads spending. Optymyzr empowers marketing teams worldwide to stay in control of PPC, become more efficient, and tap automation to win the PPC battle. You can build Search and Shopping campaigns the way you want quickly and easily. Its algorithms monitor your ad campaigns and present actionable insights and alerts. It can review opportunities based on industry best practices and Optymyzr’s proprietary algorithms. Apply the changes you like to Google, Microsoft, and Amazon in one click.
Optymyzr includes one-click optimizations of your keywords/search terms, manual and automated bidding, budgets, ad text and AB testing, shopping campaigns, and custom rules.
Key Features: keyword research, automated bid management, budget pricing, automated common task scripts, A/B testing
Integrations: Google Analytics, Optmyzr App on Alexa, Zapier
Pricing: starts at $249/mo.
35. AdEspresso
Best for small, medium, and large-sized businesses
AdEspresso simplifies digital advertising by providing an efficient platform to create, manage, and analyze Facebook, Instagram, and Google Ads campaigns. With AdEspresso, you can identify your target audience through split testing and optimization. Enjoy a free 14-day trial to test it out before subscribing to a paid plan. The platform supports campaign creation for Facebook, Instagram, and Google Ads, streamlining the process by allowing you to manage all campaigns in one place, saving you time and hassle.
You can also use AdEspresso to analyze your campaigns and get actionable insights in the form most helpful to you: web, PDF, email, or Excel.
Key Features: data synchronization tool, automatic page post promotion, templates, asst manager, campaign optimization, budget pacing, contextual targeting, retargeting, enterprise scalability
Channels/Integrations: LinkedIn, Instagram, Pinterest, Facebook, YouTube, Shift, Twitter, Google Shopping
Pricing: Starter ($49/mo.), Plus ($99/mo.), Enterprise ($259/mo.)
Affiliate Marketing Tools
Affiliate marketing tools and resources can help you maximize your affiliate marketing campaigns to get better revenue and exposure.
36. ShareASale
Best for creators, influencers, and SaaS companies
ShareASale, part of Awin, is an affiliate marketing network that connects online retailers to over 225,000 affiliate partners around the world. Content creators, influencers, website owners, and technology partners can build profitable partnerships with their portfolio of brands across multiple sectors. It offers real-time insights into performance data, affiliate partner activity, and personalized program diagnostics.
It includes custom tools relating to recruiting affiliates, influencer activation, attribution, creating custom short links, storefronts, making website pages, brand protection, and product discovery.
Key Features: audience segmentation, custom link creation, real-time tracking, multi-site accounts
Channels/Integrations: WordPress, Desktop.com, Shift, Rivery, AnyTrack, Shoplazza, ShoppingFeeder, Trackonomics
Pricing: upon request
37. ThirstyAffiliates
Best for bloggers and SMBs
ThirstyAffiliates is a WordPress affiliate link management tool that assists in monetizing your website by organizing and managing your affiliate links. You can use it to cloak long affiliate links and protect your commissions from theft.
Provide relevant keywords, and ThirstyAffiliates links your affiliate link automatically. However, you can optionally uncloak links for total compliance with Amazon’s terms of service. You can manage your affiliate links via CSV. Easily import/export and update across sites. The front-end link fixing script ensures your affiliate links are always up to date. It has tight integration with Google Analytics and pushes click events when affiliate links are clicked.
Key Features: branded URLs, link management, automatic linking, commission theft prevention
Channels/Integrations: Google Analytics, Amazon Product Advertising API
Pricing: Basic ($79.50/year), Plus ($129.50/year), Advanced ($199.50/year)
38. Voluum
Best for affiliate marketers and agencies
Voluum is an ad tracking software that makes affiliate campaign management simple and more effective. It lets you track, optimize and automate all your advertising campaigns from one ad tracker. It integrates with more than 40 traffic sources, including Google Ads, Facebook, Propeller Ads, Taboola, Outbrain, and Mgid. Voluum tracks all kinds of online ads, including native, display, pop, email, search, push, social, video, and more. You can easily monitor over 30 metrics about each visit, click, and conversion coming from all of your traffic sources.
You can maximize your results by automatically sending more traffic to the offers, landing pages, and paths that perform the best. Traffic Distribution AI analyses your data from the last 24 hours and adjusts the weights of each campaign element every minute.
Key Features: custom links, referral link generator, email updates, affiliate tracking, cookieless tracking, customizations
Channels/Integrations: Automizer, ADxAD, Google Ads, MGID, Adsterra, Facebook Ads, TrackDrive, Rivery, Nekton.ai
Pricing: Profit ($199/mo.), Scale ($349/mo.), Start-Up ($599/mo.)
39. AffJet
Best for bloggers and affiliate marketers
AffJet is an affiliate marketing platform that combines data from over 100 affiliate networks in one dashboard. It lets you see your earnings across different affiliate networks all in the same report. It’s simple to add networks to your account, so you don’t need to be restricted by what affiliates you promote on your site.
AffJet Megatracker helps you identify underperformers and bestsellers across your entire suite of affiliate networks so you can focus on making maximum margin. You can construct detailed reports and save them so all team members can see and edit them at any time.
Key Features: single dashboard, streamlined income reporting, responsive platform
Channels/Integrations: unspecified
Pricing: Free (£0), Standard (£5/mo.), Medium (£15/mo.), Large (£30/mo.), Custom (upon request)
40. ClickBank
Best for creators and entrepreneurs
ClickBank serves as an online platform linking digital content creators with affiliate marketers, who promote physical or digital products. Utilizing ClickBank, you can efficiently manage your affiliate programs and tap into a vast network of affiliates worldwide, enhancing sales potential.
Product owners can add their products to a database, and ClickBank takes care of all the checkout and eCommerce activities and offers an affiliate program to assist with sales. Affiliate marketers can create unique affiliate links for thousands of products and start to drive traffic right away to make money.
Key Features: product sale list, global promotion, commission management tools
Channels/Integrations: GetResponse, Desktop.com, AnyTrack, AuthPro, ProductDyno, SaleHoo, Super Affiliate AI
Pricing: upon request
41. AAWP
Best for bloggers and Amazon sellers
AAWP (Amazon Affiliate WordPress Plugin) is a WordPress plugin for Amazon affiliates. It generates affiliate links and refreshes products, processes, and discounts automatically. You can use it to add Amazon affiliate links to your website. These include text links, product boxes, bestseller and new release lists, data fields, and widgets.
Due to flexible shortcodes and templates, you can use the plugin with any theme. The plugin automatically creates affiliate links for you, including your personal tracking id. It comes with a variety of templates: horizontal or vertical boxes, lists, and tables. Promote specific products with visually appealing and conversion-optimized product boxes.
Key Features: automated data update, Amazon partner networks, no theme dependency, ID tracking, prepared templates, caching, text links, comparison tables, product boxes
Channels/Integrations: WordPress, Amazon, Google Accelerated Mobile Pages
Pricing: Personal (€49/year), Plus (€129/year), Pro (€249/year), Ultimate (€399/year)
42. Aspire (formerly AspireIQ)
Best for large brands and agencies
Aspire is a top marketing platform for positive impact, empowering eCommerce brands to build influential communities with creators, ambassadors, affiliates, customers, and more. It simplifies finding creators, managing campaigns, creating ads, and driving revenue, providing a one-stop business solution. Aspire works with a database of over 500,000 profiles. It crawls the web, gathers massive amounts of data on social accounts, and adds the best ones to the platform.
From the beginning to the end of any campaign, Aspire has you covered. You can create your entire campaign on the platform. It includes a Creator Management module allowing brands to automate supplying creators with free products.
Key Features: influencer search, creator marketplace, campaign management, relationship management, content management, sales generation, measurement and reporting
Channels/Integrations: Shopify, Microsoft Outlook, Gmail, Impact, Gorgias
Pricing: upon request
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
Frequently Asked Questions
What are digital marketing tools?
Digital marketing tools include everything from analytical tools like Google Analytics to social media platforms like Instagram and TikTok. Marketers can use these tools to test and measure the performance of campaigns quickly and effectively.
What are the 5 marketing tools?
These are five key marketing tools to make your life easier:
- Planning ahead
- Social media advertising
- Display advertising tools
- Content marketing
- Email marketing
Which is the best tool for digital marketing?
These are the top tools for social media marketing and digital marketing:
- MailChimp
- Google Analytics
- Google Ads
- Canva for Business
- Trello
- Slack
- Yoast SEO
What are the 7 C's of digital marketing?
When it comes to digital marketing, it’s important to implement the & Cs:
- Customer
- Content
- Context
- Community
- Convenience
- Cohesion
- Conversion
These help make customers the key part of the success of your company, making them central to your marketing efforts.
