40+ Digital Marketing Tools to Grow Your Business in 2022

Marketing has seen considerable change in recent years with a significant shift to digital platforms. Digital marketing focuses on online media and the internet using connected devices, such as laptops, mobile phones, tablets, or even the internet of things. Many digital marketing tools have been developed to assist marketers and brands in spreading their messages online.

eMarketer predicts digital ad spending worldwide will reach $441.12 billion in 2022, 58.7% of the total media ad spending. They also expect worldwide eCommerce will reach $5.424 trillion in the same year, 20.4% of total retail sales. Brands need to be part of this. Consumers spend an increasing proportion of their time online and have moved away from traditional media. However, they haven't abandoned it completely, and brands are frequently now taking an omnichannel approach to their marketing. 

Digital marketing focuses on reaching customers with conversion-oriented messages across multiple channels as they move down the sales funnel. In most cases, making sales is the ultimate goal. 

Digital marketing tools and platforms assist brands to function in the digital world. Technically, digital marketing tools address a single problem for marketers, while digital marketing platforms offer solutions for multiple marketing problems. However, we don't differentiate here and include a range of tools and platforms designed to help marketers in one of seven main areas of digital marketing.  


40+ Digital Marketing Tools for 2022:


Social Media Marketing Tools

Social media marketing involves firms using social media platforms to connect with their audience to build their brand, increase their website traffic and drive sales. Over time, companies have developed a range of tools and platforms to reduce time and assist with this process.

1. Brandwatch (Formerly Falcon.io)

Brandwatch (Formerly Falcon.io)

Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. It includes a unified calendar, providing a view of all your scheduled content. You can use Brandwatch’s Campaign Planner to map, create a brief, roll out, and collaborate on campaigns for all social platforms. Similarly, Brandwatch includes a unified inbox that you can design to combine feeds from Facebook, Twitter, Instagram, LinkedIn, WhatsApp, and YouTube.

Brandwatch is also strong on analytics, and you can track over 600 metrics. You can create your own dashboard to track metrics that matter most to you.

Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price starting at:$108
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Small, Medium, and Large businesses
Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Sendible

Sendible

Sendible’s approach to social media management is a little different compared to most tools. They make use of Services, which are channels or profiles that you create within your Sendible account. You can select those features you need from a social platform.

You can plan and schedule content either individually or in bulk to all social networks, incorporating images and video where required. 

Sendible uses Smart Queues so you can share evergreen content. You set specific times when Sendible will take content items from your Smart Queue and post them on your social accounts.

Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.5
Support
4.5
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$24
Pros and Cons
Excellent social scheduling features
Content recommendation tools
Social engagement platform
Brand monitoring
Social listening feature can be slow
Clunky organization of the platform
Best for: SMMs, corporate marketing teams and digital agencies
Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

3. Loomly

Loomly

Loomly uses workflows to organize your social post creation and sharing. Depending on how your organization functions, you set the various stages of a post, e.g., Draft → Pending Approval → Requires Edits → Approved → Scheduled → Published. Small teams or individuals can miss some steps out. 

Loomly then gives you a straightforward process to create your posts and then follow through the remaining stages of your workflow. 

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$26
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

4. AgoraPulse

AgoraPulse

AgoraPulse is a fully featured social media management program.  It features a unified inbox that shows your comments, ad comments, mentions, conversations, and reviews relating to each of your social accounts. You can set rules to clean up and organize each account’s inbox automatically. 

You can schedule a post simply by clicking on the appropriate time slot in AgoraPulse’s calendar. However, it also has a bulk publish feature, where you can import a series of posts from a CSV file, RSS feeds, or a group of pictures to transform into posts.

AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Competitive Analysis
Social Media Management
Team Workflow & Collaboration
Price starting at:$0
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

5. CreatorIQ

CreatorIQ

CreatorIQ is an end-to-end platform that starts with influencer discovery. It integrates directly with social platform APIs and analyses over 1 billion public social accounts and their content. More than 15 million creator accounts are fully indexed on the system. CreatorIQ uses AI to look at all the discrete parts of content that influencers share. The AI assigns each influencer an “Integrity Quotient,” which can help you determine how authentic an audience is.

As you identify potential influencers, CreatorIQ invites them to join your network and onboards them. You effectively create your own marketplace, where you can share aspects of your campaign.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs


6. Grin

Grin

The Grin philosophy is that influencer marketing is marketing to the influencer. It focuses on eCommerce businesses with integrations into some of the major shopping platforms, as well as email systems and real-time communications tools. It pulls all the registered users from your eCommerce site in and finds their social profiles. From this it finds potential influencers and their relevant statistics.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube


7. ThoughtLeaders.io

ThoughtLeaders.io

ThoughtLeaders has two main sections: Intelligence and Internal. In the Intelligence section, you can search for content, brands, or thought leaders (influencers). ThoughtLeaders has data on all three areas and lets you seamlessly switch back and forth between perspectives. The Internal section allows you to put all the intelligence you’ve gained into action.

In content searches, you can filter your search down to only “likely sponsored” posts. 

Key Features: Search/Discovery, Influencer Analysis, Social Listening, Competitor Research,

Channels: YouTube, Podcasts, Newsletters, Blogs


8. PromoRepublic

PromoRepublic

Although PromoRepublic is primarily a social scheduler, like many other social media tools here, it has a more robust design focus than most. You can design beautiful posts without leaving the app to use separate graphics software. PromoRepublic suggests a suitable posting schedule for each of your social networks, but you can easily modify this. 

PromoRepublic comes with 100,000 post ideas, covering a wide range of topics. Most come pre-designed, with eye-catching graphics that you can easily modify and customize to suit your business. 

PromoRepublic
4.4 out of 5 stars
PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Brand Tracking
Multi-User Collaboration
Reporting/Analytics
Price starting at:$49
Pros and Cons
Excellent automation for scheduling
Saved post functionality
Free educational resources
No bulk upload feature
Lack of third party plugin and app integration
No collaboration feature for clients
Best for: Franchise and Multi-Location Brands, Direct Sales Organizations, Marketing Agencies, Small Business Owners, Marketers.
PromoRepublic
4.4 out of 5 stars
PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.

9. Upfluence

Upfluence

Upfluence is built on a massive database of nearly 3 million influencers. Its algorithm indexes and updates all their profiles in real-time, with every piece of content analyzed for reach and engagement. They also have a tool, Live Capture, that collects social information for your existing customers to see potential brand ambassadors. 

Upfluence includes a campaign workflow with all the tools you need to streamline your campaigns.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs


10. Creator.co

Creator.co

As the platform’s name indicates, Creator.co focuses on working with members of the creator economy. Its focus is as much on creating content as it is on disseminating that content. 

It offers two different pricing plans. The Self-Serve plan gets you all the self-service features of the platform, much like most other influencer marketing agencies. However, with the Community-Driven plan, you create your campaign and then let the software take it from there. Brands accept or decline any influencer who applies to take part, but every other part of the campaign is handled behind the scenes.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports,

Channels: Instagram, YouTube, TikTok


11. Aspire (formerly AspireIQ)

Aspire (formerly AspireIQ)

AspireIQ works with a database of over 500,000 profiles. It crawls the web, gathering massive amounts of data on social accounts, and adds the best ones to the platform.

AspireIQ covers more than just influencer discovery, however. From the beginning to the end of any campaign, AspireIQ has you covered. You can create your entire campaign on the platform. It includes a Creator Management module allowing brands to automate supplying creators with free products.

Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,

Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs


12. ContentCal

ContentCal

ContentCal is at its heart a visual calendar. You plan your upcoming social posts and place them within the calendar, with the image and caption legible. The posts are color-coded to indicate their current approval status. It shows you detailed analytics, and firms needing even more in-depth stats can buy an Advanced Analytics bolt-on. 

ContentCal features Zapier integration so you can connect it to thousands more apps.

ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Support
4.8
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Hashtag Tracking
Content Planning
Content storage
Hashtag Management
Price starting at:$30
Pros and Cons
Simple user interface with productivity workflow
Direct scheduling for multiple platforms
Collaboration tools
Tiered customer service model
Some SoMe platforms are not supported
Best for: Businesses, agencies, and freelancers
ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

13. Convertkit

Convertkit

ConvertKit offers an email marketing solution that targets bloggers and eCommerce marketers. It provides subscriber management, segmentation, and form-building capability, along with a basic email editor. 

It provides a straightforward way to edit your email list. You can tag individuals, put them in sections, and send emails out that trend specifically to that audience. It has robust automation tools making it easy to send emails to specific audiences. You can apply tags to your subscribers based on their behavior.

4.5 out of 5 stars
Convertkit helps online creators manage their email marketing with simple, straightforward marketing tools to help turn readers into subscribers. Use their visual automation builder and customizable forms to build targeted, well-timed content optimized to grow your business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Support
4.4
Overall Score
4.5
Features & Pricing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Segmentation
CAN SPAM Compliance
List Management
Marketing Automation
Event Triggered Actions
AB Testing
Price starting at:$9
Pros and Cons
Comprehensive forms with advanced features
Flexible list management with tags
Paid newsletter feature
Email editor has limited design options with no preview
Only three customizable, simple templates
Basic analytics
Best for: Creators
4.5 out of 5 stars
Convertkit helps online creators manage their email marketing with simple, straightforward marketing tools to help turn readers into subscribers. Use their visual automation builder and customizable forms to build targeted, well-timed content optimized to grow your business.

14. EmailOctopus

EmailOctopus

EmailOctopus targets self-published authors, bloggers, charities, online stores, and everyone in between. It comes with a landing page builder, making it easier to lean away from complex WordPress coding. It includes a collection of templates to choose from and edit.

EmailOctopus lets you create emails using a drag and drop editor. It offers automated campaigns and workflows. You can segment lists using various filters. 

4.4 out of 5 stars
EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Analytics/ROI Tracking
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Segmentation
List Management
Segmentation and Tags
Import Email Lists
Drag and drop Email Editor
Developer API
App Integrations
GDPR Compliant
Campaigns builder
Landing page builder
Analytics integrations
Automation
Reporting
Price starting at:$8
Pros and Cons
Affordable pricing with good pro plan.
Great Customer Service with email and live chat.
Good responsiveness to different devices.
No landing page builder.
Limited Segmentation.
Direct integration not available.
Best for: Organisations and businesses
4.4 out of 5 stars
EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less.

15. Omnisend

Omnisend

Omnisend is an all-in-one email marketing automation platform that targets high-growth eCommerce businesses. You can combine email with SMS and more channels from one platform. 

Omnisend’s library of templates makes it easy to create professional, stunning emails in minutes. You can customize their templates to fit your brand, which you can then save for future campaigns. You can create campaigns with dynamic content blocks designed specifically for eCommerce and add products directly from your store with the Product Picker.

4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.8
Ease of Use
4.7
Support
4.7
Overall Score
4.4
Features & Pricing
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking
Email Marketing
Marketing Automation
SMS
Web push notifications
Popups & Forms
Reports
Audience sync for ads
Price starting at:$16
Pros and Cons
SMS marketing integration
Contact sync for ads
eCommerce integrations
No RSS feature limits blog connectivity in campaigns
Support can be slow
Unlimited email sends only offered in Pro plan
Best for: E-commerce marketers
4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

16. Sleeknote

Sleeknote

Sleeknote targets medium, large, and enterprise eCommerce stores and SaaS businesses. It helps you grow your email list the right way and convert targeted visitors into email leads. It enables you to display personalized on-page messages to the right visitor on the right page. You can create beautiful, eye-catching lead forms consistent with the look and feel of your website.

You can invite visitors to segment themselves when opting in, meaning you only end them campaign messages relevant to their needs. Sleeknote makes it easy to target users based on where they are in your marketing funnel.

4.6 out of 5 stars
Sleeknote specializes in conversion rate optimization. This tool helps email marketers convert visitors into subscribers with pop-ups, widgets, forms, gamification and floating bars.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.8
Overall Score
4.6
Features & Pricing
A/B Testing
Dynamic Content
Landing Pages/Web Forms
Segmentation
Customer Surveys
Subscriber Management
Reporting/Analytics
Advanced Analytics Page
Goal Tracking
Split Testing
SleekBox Performance Comparison
Campaign Analytics
Price starting at:$49
Pros and Cons
User friendly platform
Personalized popups wirth easy integration
Drag & drop elements
Expensive price point
Design tools look outdated
No free trial
Best for: Medium, large, and enterprise e-commerce stores and SaaS businesses
4.6 out of 5 stars
Sleeknote specializes in conversion rate optimization. This tool helps email marketers convert visitors into subscribers with pop-ups, widgets, forms, gamification and floating bars.

17. SendX

SendX

You can use SendX to design, schedule, and track email campaigns and drive sales from your emails. You can build an email list using high converting email pop-ups, forms, inline forms, and landing pages. 

SendX allows you to automate your email marketing with a powerful rules-based interface. This includes automation on user activity, audience segmentation, and more.

4.7 out of 5 stars
SendX is a budget-friendly, intuitive email marketing software intended for marketers and business owners. With dozens of features, this tool provides a powerful automation plan and 24/7 live support for their users.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.7
Support
4.7
Overall Score
4.7
Features & Pricing
A/B Testing
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Customer Surveys
Subscriber Management
Reporting/Analytics
CAN SPAM Compliance
Event Triggered Email
Mobile Optimized Emails
WYSIWYG Email Editor
Auto-Responders
Image Library
List Management
Template Management
Email Campaigns
Embedded Sign Up Forms
Email Drip Campaigns
Email Pop Up Forms
Email Automation
WYSIWYG Drag & Drop Email Editor
Dedicated IP
Price starting at:$7.49
Pros and Cons
Excellent customer support
Comprehensive autoresponder tool to schedule follow-up emails
500,000+ free stock images
Seamless drag-and-drop editor
Limited responsive features for emails
Lack of email templates compared to competition
Expensive price point
Best for: Affordable email marketing
4.7 out of 5 stars
SendX is a budget-friendly, intuitive email marketing software intended for marketers and business owners. With dozens of features, this tool provides a powerful automation plan and 24/7 live support for their users.

18. SendPulse

SendPulse

SendPulse sees email as just one of many marketing channels. You can use it to assist with your email campaigns, web push, SMS, transactional emails, and messaging. You can send different types of messages separately or combine them with Automation 360. Automation 360 helps you set up automated or scheduled transactional and promotional emails in response to customers’ actions.

It features a drag-and-drop editor so that you can create responsive emails without HTML knowledge. The program includes more than 130 free templates.

4.2 out of 5 stars
SendPulse goes beyond email marketing to build a feature-rich platform to help boost their users' marketing strategies. Try out their SMS messaging, web push notifications, chatbots, or drap-and-drop email editor to build a robust campaign.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.4
Support
4.3
Overall Score
4.2
Features & Pricing
A/B Testing
Reporting/Analytics
List Management
Template Management
Email Monitoring
CRM
Landing Pages
SMS
Email Campaigns
Online Course Creator
Chatbots
Web Push
Price starting at:$6.40
Pros and Cons
Designed for multiple platforms: email, chatbots, SMS
Great email editor
Sales features integrated to build leads
Chatbot integration for messenger campaigns
Limited pricing range
Free plan has strict limitations
Customer support can be slow and unhelpful
Best for: Small and medium business
4.2 out of 5 stars
SendPulse goes beyond email marketing to build a feature-rich platform to help boost their users' marketing strategies. Try out their SMS messaging, web push notifications, chatbots, or drap-and-drop email editor to build a robust campaign.

19. CoSchedule

CoSchedule

Although, on the one hand, CoSchedule is a social media scheduling tool, it offers much more. At its cheapest level, it helps you organize your blog posts and social media. The higher-priced tiers provide a complete online marketing suite, where you can create and schedule all of your marketing activities. It mainly focuses on organizations that run a blog or at least a frequently changing website.

At its bottom end, it offers an Editorial Calendar for solopreneurs, bloggers, startups, and small businesses. If you have more significant needs, you can subscribe to CoSchedule’s Marketing Suite, which focuses on content marketing. It helps you publish more content to generate a higher ROI by increasing your existing team’s productive work capacity. You can place any content item into a centralized marketing calendar, including all of the content creation, related social messages, and email promotion.

CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.2
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$39
Pros and Cons
Centralized dashboard and calendar
Easy collaboration for teams and clients
Project management tools
Multiple features
Noncompetitive pricing
Not enough customization options
Slow loading
Best for: Professional marketers, marketing teams, and marketing agencies
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

20. Cameo

Cameo

With Cameo, everyday people pay famous people to create short videos, saying anything you ask them to. However, celebrities are free to decline anything that doesn’t fit their personal brand or violates their standards. 

Personalities on Cameo set their own price, with the service taking a 25% cut of all transactions. 

Cameo also offers private messaging, promotional Cameos for corporations and 10-minute Zoom calls. 

Key Features: Campaign creative & scripting, Talent recommendations, Editing services, Campaign management, Social Ad Campaigns, Social Sweepstakes, Talent posting on Socials, Multi-channel marketing content,

Channels: Cameo, Snapchat


21. Playbook

Playbook

Playbook is an app that helps instructors, coaches, athletes, and trainers get in at the top-end of the app-based fitness training market. It gives fitness entrepreneurs a chance to monetize their passion.

Playbook takes care of video and content hosting. It also handles payments. 

Fitness instructors and the like begin by uploading content to the app. You can upload various types of content, but Playbook strongly recommends you include video. You can then set monthly subscriptions for people to view your exercises and other content.

Key Features: Customized App, Website Creation, Design & Branding, Content Strategy, Marketing Strategy, Data & Analytics, Tech Support, ,

Channels: Instagram, Facebook, Spotify, Youtube, TikTok, Twitter


22. Canva

Canva

Canva is an online design and publishing tool. You can use it for free or upgrade to paid Pro or Enterprise versions with additional features. The free version includes 250,000 templates, which increases to 420,000 for the paid versions. 

Canva helps you get started with more than 100 design types. It includes hundreds of thousands of free photos and graphics to incorporate into your overall design. The paid version adds more than 75 million premium stock photos, videos, audios, and graphics.


23. Visual.ly

Visual.ly

Visual.ly takes a different take on your content creation. You can use it to facilitate the outsourcing of your content creation. It makes it simple and affordable to create premium visual content for your marketing campaigns using freelancers. 

Their collaboration platform streamlines the creative process–and improves communication between brands and a team of graphic designs, writers, and web developers.


24. Kapost

Kapost

Kapost is software to align your content strategies alongside the customer journey. You can plan, produce, distribute, and analyze your marketing content in one place. 

You can use Kapost as a single location for all approved content and version histories. It offers opportunities to collaborate with peers and have a cross-channel distribution of content calendars. It ensures you present a consistent brand message through all content. You can create bundles of related materials for an immersive experience.


25. SEMrush

SEMrush

SEMrush is billed as an “All-in-One” Digital Marketing tool, covering much more than just SEO marketing nowadays. However, the SEM in the product’s name stands for Search Engine Marketing. SEMrush has expanded to include more than 40 different tools to manage your brand’s online presence.

At its core, SEMrush helps you optimize your website for search engines. It gives you keyword suggestions that you can use when writing blog posts to perform well in search results. It can tell you how difficult it will be to rank for specific search phrases. It even suggests websites that might be worth approaching for backlinks.

SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Support
4.4
Overall Score
4.5
Features & Pricing
Competitive Analysis
Direct Publishing
Social Media Calendar
Analytics/Reporting
Teams/Collaboration
Brand Monitoring
Content Amplification/Boost
Price starting at:$99.95
Pros and Cons
Easy to use for both clients and managers
Constantly updating features
Excellent keyword research tool
Comprehensive historical trends research
Some discrepency between Semrush and Google Search Console
Limited student access
Poor user management
Best for: Businesses of all sizes
SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.

26. Moz

Moz

Moz offers you SEO software and data to help you increase traffic, rankings, and visibility in search results. It provides SEO tools in the areas of keyword research, SEO audit and crawl, backlink research, rank tracking, domain analysis, and an SEO toolbar. In addition, you can use Moz to assist with local marketing with a business listing audit, citation management, and a local learning center.

Its premium tool is Moz Pro. It is an all-in-one suite of SEO tools.  You can use it to understand your site visitors, track your rankings, crawl and audit your sites, optimize your pages, find link opportunities, and create custom reports.


27. Screaming Frog SEO Spider

Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO by extracting data and auditing for common SEO issues. You can download and crawl 500 URLs for free or buy a license to remove the limit and access advanced features.

It can crawl both small and gigantic websites efficiently while allowing you to analyze the results in real-time. It will instantly show you broken links (404s) and server errors. You can analyze page titles and meta descriptions during a crawl and identify those that are too long, short, missing, or duplicated across your site. You can use both the free and paid versions to discover exact duplicate pages, generate XML sitemaps, and more. The paid version expands on this in multiple ways, including finding near-duplicate content and spelling and grammar checks.


28. Ahrefs

Ahrefs

Ahrefs offers a range of tools that help you achieve a good SEO analysis. You can use it to analyze your website, the market, and your competitors. You can use it to determine why your competitors rank so high and what you need to do to outrank them.

Some essential Ahrefs tools are Site Explorer that analyzes your site’s backlinks profile as well as your competitors’ websites, Content Explorer which finds the most shared and the most relevant content across social media channels, Keywords Explorer that gets relevant keyword ideas and traffic estimations, Rank Tracker that tracks rankings and gets regular reports, and Site Audit that analyzes your website for common SEO issues.


29. Google Search Console

Google Search Console

Google Search Console is a free tool built by Google to help businesses optimize their sites for search. It provides much information crucial for effective SEO. It warns you about issues with your site, such as crawl errors and Google penalties.

Google Search Console’s “Performance” report contains many important pieces of data you need to rely on for SEO. For instance, it lists queries, which are keywords that your site and pages rank for.


30. KWFinder

KWFinder

You can use KWFinder for in-depth keyword research. It includes exact search volumes and keyword difficulty. You can use it to find out what works for your competitors. Just enter their domain or URL, and KWFinder shows you the best keywords they rank for.

You can plan your content based on historical search volumes and long-term trends. Identify seasonal keywords and hot topics to boost the organic traffic of your website. You can choose from more than 50k locations to find location-specific long-tail keywords for your website.


31. PPC Entourage

PPC Entourage

You can use PPC Entourage to quickly optimize and expand your Amazon ads without the need for complex spreadsheets. You can use as much automation as you like to control bid price, remove search terms that waste your ad spend, and much more.

The platform harvests sales-generating search terms and turns them into keywords you can apply to your campaigns. This helps you rank for these newfound keywords organically, thus increasing both PPC sales and organic sales. Each campaign dashboard allows you to easily see the products, targets, search terms, and ASINs that are underperforming.


32. Ad Badger

Ad Badger

Ad Badger’s Amazon PPC Software Tool ensures that you always have the right bid, no matter what is happening in the market. Their platform allows you to manage keywords, bids and campaigns better with the right strategy.

Ad Badger analyzes the expected Revenue Per Click vs. the Cost Per Click of every keyword in your account. As conversion rates move up and down, Bids by Badger keeps your bids exactly where they need to be. Ad Badger also scans your campaigns for misbehaving, unprofitable keywords.


33. SpyFu

SpyFu

SpyFu enables you to search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Google Ads, every organic rank, and every ad variation in the last 14 years. You can download their PPC keywords, see how many clicks they get and how much they pay for each keyword.

You can type in your domain, and SpyFu shows you the core keywords on Google Ads that your competitors buy, but you don’t. 


34. Google Ads Editor

Google Ads Editor

Google Ads Editor is Google’s official no-cost, downloadable application that lets you work offline and make bulk changes to your Google Ads quickly and easily. With it, you can make changes rapidly to all of your accounts all at once. You can search and replace text, move items, and undo or redo changes across multiple campaigns.

With Google Ads Editor, you can track essential campaign metrics, like click-through rate, cost, position, and conversion information.


35. Optymyzr

Optymyzr

Optymyzr empowers marketing teams worldwide to stay in control of PPC, become more efficient, and tap automation to win the PPC battle. You can build Search and Shopping campaigns the way you want quickly and easily. Their algorithms monitor your ad campaigns and present actionable insights and alerts. Then you can review opportunities based on industry best practices and Optymyzr’s proprietary algorithms. Apply the changes you like to Google, Microsoft, and Amazon in one click.

You can use Optymyzr to manage every aspect of your PPC. It includes one-click optimizations of your keywords/search terms, manual and automated bidding, budgets, ad text and AB testing, shopping campaigns, and custom rules. 


36. AdEspresso

AdEspresso

You can find the right audience for your PPC ads with AdEspresso’s split testing and optimization. AdEspresso supports Facebook, Instagram, and Google Ads campaign creation. You can easily create advertising campaigns across these channels in minutes. You can manage all your advertising campaigns in one place.

You can also use AdEspresso to analyze your campaigns and get actionable insights in the form most helpful to you: web, PDF, email, or Excel.


37. ShareASale

ShareASale

ShareASale, part of Awin, connects online retailers to over 225,000 affiliate partners around the world. Content creators, influencers, website owners, and technology partners can build profitable partnerships with their portfolio of brands across multiple sectors. It offers real-time insights into performance data, affiliate partner activity, and personalized program diagnostics.

It includes custom tools relating to recruiting affiliates, influencer activation, attribution, creating custom short links, storefronts, making website pages, brand protection, and product discovery.


38. ThirstyAffiliates

ThirstyAffiliates

ThirstyAffiliates claims to have the best affiliate link cloaking plugin for WordPress. You can use it to cloak long ugly affiliate links and protect your commissions from theft. 

Provide relevant keywords, and ThirstyAffiliates links your affiliate link automatically. However, you can optionally uncloak links for total compliance with Amazon’s terms of service. You can manage your affiliate links via CSV. Easily import/export and update across sites. Front end link fixing script ensures your affiliate links are always up to date. It has tight integration with Google Analytics and pushes click events when affiliate links are clicked.


39. Voluum

Voluum

Voluum makes affiliate campaign management simple and more effective. It lets you track, optimize and automate all your advertising campaigns from one ad tracker. It integrates with more than 40 traffic sources, including Google Ads, Facebook, Propeller Ads, Taboola, Outbrain, and Mgid. Voluum tracks all kinds of online ads, including native, display, pop, email, search, push, social, video, and more. You can easily monitor over 30 metrics about each visit, click, and conversion coming from all of your traffic sources.

You can maximize your results by automatically sending more traffic to the offers, landing pages, and paths that perform the best. Traffic Distribution AI analyses your data from the last 24 hours and adjusts the weights of each campaign element every minute.


40. AffJet

AffJet

AffJet combines the data from over 100 affiliate networks in one dashboard. See your earnings across different affiliate networks all in the same report. It’s simple to add networks to your account, so you don’t need to be restricted by what affiliates you promote on your site. 

AffJet Megatracker helps you identify underperformers and bestsellers across your entire suite of affiliate networks so you can focus on making maximum margin. You can construct detailed reports and save them so all team members can see and edit them at any time.


41. ClickBank

ClickBank

ClickBank is a global retailer and affiliate marketplace. You can grow your sales with the ClickBank Affiliate Marketplace. It acts as a marketplace for both people who create products and affiliates. 

Product owners can add their products to a database, and ClickBank takes care of all the checkout and eCommerce activities and offers an affiliate program to assist with sales. Affiliate marketers can create unique affiliate links for thousands of products and start to drive traffic right away to make money.


42. AAWP

AAWP

AAWP is a WordPress plugin for Amazon affiliates. It generates affiliate links and refreshes products, processes, and discounts automatically. You can use it to add Amazon affiliate links to your website. These include text links, product boxes, bestseller and new release lists, data fields, and widgets.  

Due to flexible shortcodes and templates, you can use the plugin with any theme. The plugin automatically creates affiliate links for you, including your personal tracking id. It comes with a variety of templates: horizontal or vertical boxes, lists, and tables. Promote specific products with visually appealing and conversion-optimized product boxes.


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