Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution. You get great performance and increased productivity, you can use its automation to save time, in addition to creating a customer funnel, it is easy to use, powerful and functional, the cost is more affordable compared to other software, Instead of traditional email marketing platforms, where you have to know coding and HTML, ConvertKit provides a seamless, drag-and-drop-capable experience to create professional emails that convert. There's also an automation feature to view the whole layout of your funnel.

Convertkit helps online creators manage their email marketing with simple, straightforward marketing tools to help turn readers into subscribers. Use their visual automation builder and customizable forms to build targeted, well-timed content optimized to grow your business.
Pros and Cons
Comprehensive forms with advanced features
Flexible list management with tags
Paid newsletter feature
Email editor has limited design options with no preview
Only three customizable, simple templates
Basic analytics
Best for: Creators
Ease of Use
Overall Score:

ConvertKit is an email marketing solution that is aimed at bloggers and e-commerce marketers. It offers excellent subscriber management, segmentation, and form building capability, but it has a very basic email editor. ConvertKit is KEY to communicating with your audience and generating sales. The ability to create tags and segments based on interests is so important in making sure that we’re not sending people information that they don’t care about. We love the analytics and the ability to track email performance and subscriber details.

One of the best things about this popular email marketing software is how simple it used to be. It provides me a straightforward way to edit my email list. You are able to tag individuals, put them in sections, and send emails out that trend specifically to that audience. You can also set up email sequences for new subscribers! The automation tools will take a new subscriber and allow them to tag themselves into a sequence, and then funnel them through each email and place additional automation to that email. If they did not open an email, you can set them up in a sequence asking for their help to make a product more interesting. If they did open an email you can put them in a place to purchase a product. There are countless options that automation tools provide. 

One of the best things about this system is being able to apply tags to your subscribers based on their behavior. ConvertKit has really built itself around the idea of being a tag-based system, which, as we all know, is a far more efficient way to manage subscribers and run automations.

ConvertKit is “customer-based” instead of “list-based” meaning that I can send emails out to specific people who have taken specific actions rather than emailing an entire list of people regardless of their actions and losing subscribers by sending irrelevant emails to the wrong people. Each subscriber is tagged based on a link they clicked, a form they subscribed through (freebie), a purchase they made from me, and SO much more. You can even have tags set up when you’re running a webinar to see who watched the whole thing, who didn’t show up at all, and who watched the replay. There are just so many options.

One of the best reasons why Convertkit is great to work with is its ease of use and easy UI/UX experience in using the software. The user interfaces are way better than other email marketing software on the market. It has enough basic features and a few powerful features such as tagging certain opt-in groups of users for niche marketing purposes, which many marketers find useful. There is less clutter when it comes to feature layout on the interfaces, so one can focus better on using a key or common key features. A nifty feature is the Visual Automations. It’s a graphical way to set automation. It uses three types of items: Actions, Events, and Conditions. It’s all visual and one can easily define these items. Moreover, ConvertKit has just introduced new features into its software such as enabling one to create custom consent checkboxes, find your EU subscribers, and get consent from existing subscribers.

Pricing / month

ConvertKit will let you purchase either monthly plans (you pay each month) or yearly plans (pay in advance for one year). If you decide to go with a yearly contract, you’ll get a 16% discount. The free plan includes 30 premium landing page templates and allows you to create as many landing pages as you like. There’s even a 30-day refund period, no questions asked. There are no hidden fees, you won’t pay extra for storage, or other random services you don’t need.

Date founded

January, 2013



Company size



Email Marketing

Analytics/ROI Tracking

Customizable CTAs

Drip Campaigns

Dynamic Content

Landing Pages/Web Forms


CAN SPAM Compliance

List Management

Marketing Automation

Event Triggered Actions

AB Testing