About Influencer Marketing Hub
Founded in 2016, Influencer Marketing Hub is a private media company based in Copenhagen, Denmark. The company specializes in producing how-to guides, courses and research reports in the social media and influencer marketing industry. The firm is home to one of the world’s largest community of influencers and works with leading brands to leverage the power of marketing with over a million monthly unique users.
Our Research
Across more than 6,000 articles and 100 reports, our research draws on 4.21 million survey data points, first-party information from platforms and agencies, brand stories, influencer case study breakdowns, and interviews with influencer marketing and social media experts.
Mission statement
Influencer Marketing Hub turns industry data, company insights, campaign evidence, and expert experience into practical guidance that helps marketers understand the creator economy and make better-informed decisions.
Industry Partnerships
Influencer Marketing Hub works with companies across the creator economy and the wider marketing industry. These relationships help fund our research, analysis, and editorial work.
Some of the companies we cover may also work with us commercially. However, our assessments reflect the research, information, and evidence reviewed by our editorial team.
Yet, our allegiance lies unwaveringly with you, our audience. Every review is rooted in rigorous testing and is a reflection of our genuine opinion. Our enthusiasm for a product is only shared if we find merit in it ourselves. And should our experience fall short of our expectations, we maintain the candor to voice our true perspective, independent of any commercial ties.
For an in-depth understanding of our principles, please refer to our full disclosure page.
Featured in
Our research, reports, and industry data are regularly referenced by news outlets, business publications, consulting firms, academic researchers, and marketing websites around the world.
Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
McKinsey & Company has relied on our data to support their insights on digital consumer behaviors, acknowledging our role in providing in-depth market analysis.
CNN has turned to us for expert opinions on the evolving landscape of social media and influencer marketing, showcasing our expertise in these critical areas.
BBC has utilized our findings to discuss the impact of digital marketing on global business practices, underlining our influence on international marketing discourse.
Copenhagen Business School incorporates our studies into their academic curriculum, emphasizing the educational value of our content.
Digital Marketing Institute use us in a lot of content, to provide up-to-date content and resources, further establishing our authority and trustworthiness in the field.
The Core Team
In an era where misinformation and intransparency are all too common, we dedicate ourselves to delivering well-researched, transparent, and actionable insights. Our collective expertise spans across strategic growth, technological innovation, content creation, and motion graphics, ensuring that every piece of information we share is both engaging and educational.
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.
Ryan Hilliard is the CEO of Influencer Marketing Hub. He has worked in performance marketing since 2010, with experience across paid media, affiliate marketing, influencer marketing, and marketing technology. He leads IMH’s work to publish more original research, first-party industry insights, expert perspectives, and real campaign stories that marketers can put into practice.
Joined Influencer Marketing Hub in April 2022, Nadica has transitioned from an affiliate content manager to leading IMH's content strategy. With a Master's in Marketing Management and experience at Women's Startup Lab and GrinGO App, Nadica's innovative content initiatives and leadership have enriched IMH's offerings, making it a go-to resource for digital marketing insights.
Zhanna Abel joined Influencer Marketing Hub in May 2021, bringing a robust expertise in content management, WordPress, and data research. With over 3 years at IMH, she has excelled in managing a diverse range of content types, from general articles and manually written pieces to in-depth reviews and glossaries. Zhanna's commitment to content updates, factual accuracy, and mentoring new team members highlights her integral role in enhancing the platform's quality and reach. Her belief in a structured work process and a collaborative team atmosphere as keys to success resonates through her contributions, making her an invaluable asset to Influencer Marketing Hub.
Kateryna Rudenko
Content Coordinator
As a talent at Influencer Marketing Hub, Kateryna Rudenko has quickly proven herself to be an indispensable member of the team. Despite this being her inaugural professional role, Kateryna has demonstrated exceptional ability in organizing and uploading content, ensuring the smooth operation of our content management systems. Her dedication and keen eye for detail have made her a key player in the IMH content team, marking her as a rising star with a promising future in digital marketing.
Olya joined Influencer Marketing Hub as a Sales & Marketing Specialist, enriching the team with her deep interest and knowledge in AI-driven marketing strategies. With a background that spans across multiple aspects of digital marketing and project management, including work at FIERCEPULSE and Women's Startup Lab, Olya has demonstrated a profound ability to blend innovative AI insights with practical marketing solutions. Her expertise not only in sales and PPC but also in fostering engaging and meaningful connections has been instrumental in driving IMH's growth and success in the ever-evolving digital landscape.
Joined Influencer Marketing Hub in October 2023, Kalin Anastasov specializes in SEO content writing and editing. With experience as a freelance writer for Hornetsecurity, Target Sense, and Great.com, Kalin's expertise in crafting engaging, SEO-optimized content has enhanced IMH's visibility and reader engagement. His role is critical in maintaining the quality and effectiveness of our content strategy.
How we Test and Review?
Software
At Influencer Marketing Hub, our software testing review methodology is anchored in a rigorous, standardized process to deliver trustworthy, unbiased insights. We meticulously evaluate each software through real-world testing, executed by seasoned experts with extensive digital marketing experience. Our methodology encompasses a detailed exploration of features, performance benchmarking against industry standards, and comprehensive comparative analysis. We take pride in our transparent approach, fully disclosing our testing environments and parameters. Our commitment to accuracy and impartiality is underpinned by our policy to re-evaluate software in response to significant updates, ensuring our reviews remain relevant and reliable. This unwavering dedication to detail and objectivity cements our reviews as a paragon of trust within the digital marketing community.
Read MoreAgency
Our agency evaluation methodology at Influencer Marketing Hub is meticulously designed to assess the qualitative facets of service delivery, providing a transparent and trustworthy overview of each marketing agency's capabilities. We scrutinize the professional acumen of agency teams, dissect rich case studies, and gather authentic client testimonials to paint a complete picture of each agency's service impact. Our evaluations also consider the breadth of services, industry specialization, and evidence of strategic innovation. We are committed to maintaining ethical standards in our reviews, highlighting potential conflicts of interest and ensuring that each agency's adherence to industry compliance is closely examined. This holistic and ethically grounded approach underpins the trust our readers place in our recommendations, allowing them to make informed decisions with confidence.
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