Omnisend is an all-in-one email marketing automation platform. It particularly targets high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create your brand as you want it to be. However, Omnisend is more than just email. You can drive more sales by combining email with SMS and more channels, all from one platform. Omnisend's library of templates makes it easy to create professional, stunning emails. You can easily customize their templates to fit your brand. Campaign Booster lets you resend emails with a different subject line to everyone who didn't open it the first time.

Omnisend
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.
Pros and Cons
SMS marketing integration
Contact sync for ads
eCommerce integrations
No RSS feature limits blog connectivity in campaigns
Support can be slow
Unlimited email sends only offered in Pro plan
Best for: E-commerce marketers
Ratings
Features
3.8
Ease of Use
4.7
Support
4.7
Overall Score
4.4

Omnisend is an all-in-one email marketing automation platform, ideal for established, growth-focused eCommerce stores with sizable contact lists. It particularly targets high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create the brand you’ve always had the potential to be.

However, you can go further than just email marketing. You can drive more sales by combining email with SMS and more channels, all from one platform.

Omnisend offers three pricing tiers (including a free one). The free plan focuses solely on email, allowing you to send 5,00 email sends per month. With this free plan, you can easily send promoted email campaigns, although you do have Omnisend branding on your emails. The remaining plans help you reach your customers via SMS as well as email. 

The Standard plan lets you send 12x your list size. With the Pro plan, you can send unlimited emails regardless of your list size. The basic free plan gives you the ability to run email campaigns, sign-up forms, boxes and pop-ups, and reports. With the free plan, you can customize your emails with personalized recommendations and create segments and workflow automations. With the Standard Plan, you can do everything in the free plan plus you receive unlimited web push notifications, and more email sends. Both the free plan and standard plan come with up to 60 international SMS credits. You can purchase additional SMS credits for more SMS sends.  

The Pro plan gives you unlimited email sends, web push notifications, and credits for SMS sends. Omnisend’s library of templates makes it easy to create professional, stunning emails in minutes. You can easily customize their templates to fit your brand and save it as a preset for future campaigns. The Content Editor makes it a breeze to create campaigns with dynamic content blocks designed specifically for eCommerce. Add products directly from your store with the Product Picker, send auto-generated discount codes synced with your eCommerce platform, or engage your audience using our one-of-a-kind Gift Box or Scratch Card features.

The Campaign Booster feature lets you resend your campaign with a different subject line to everyone who didn’t open it the first time around. To make more data-backed decisions on how to increase your open rates, you can also A/B test your subject lines or sender’s name and optimize your campaign set-ups accordingly.

Pricing / month

Plan pricing depends on how many contacts you have. If you have 500 contacts (the minimum number), the Standard Plan costs $16/month, and the Pro plan costs $59/month.

Date founded

June 2009

Company size

68

Features

Email Marketing

A/B Testing

Analytics/ROI Tracking

Customizable CTAs

Drip Campaigns

Dynamic Content

Landing Pages/Web Forms

Sales Intelligence

Segmentation

Social Marketing

Website Visitor Tracking

Reviews