Omnisend is an all-in-one email marketing automation platform. It particularly targets high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create your brand as you want it to be. However, Omnisend is more than just email. You can drive more sales by combining email with SMS and more channels, all from one platform. Omnisend's library of templates makes it easy to create professional, stunning emails. You can easily customize their templates to fit your brand. Campaign Booster lets you resend emails with a different subject line to everyone who didn't open it the first time.

Omnisend is an all-in-one email marketing automation platform, ideal for established, growth-focused eCommerce stores with sizable contact lists. It particularly targets high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create the brand you’ve always had the potential to be.

However, you can go further than just email marketing. You can drive more sales by combining email with SMS and more channels, all from one platform.

Omnisend offers four pricing tiers (including a free one) and gives a free trial for its two cheaper paid plans. The free plan focuses solely on email, allowing you to send 15,000 email sends per month. With this free plan, you can easily send promoted email campaigns, although you do have Omnisend branding on your emails. The remaining plans help you reach your customers via SMS as well as email. 

The Standard plan lets you send 12x your list size. With the Pro plan, you can send 15x your list size. The Enterprise plan allows unlimited email sends per month.

The basic free plan gives you the ability to run email campaigns, sign-up forms, boxes and pop-ups, and reports. With the Standard Plan, you gain email automation, along with SMS campaigns and automation, and audience segmentation. The Pro plan adds in push notifications, Facebook custom audiences, and Google customer match. 

Omnisend’s library of templates makes it easy to create professional, stunning emails in minutes. You can easily customize their templates to fit your brand and save it as a preset for future campaigns. The Content Editor makes it a breeze to create campaigns with dynamic content blocks designed specifically for eCommerce. Add products directly from your store with the Product Picker, send auto-generated discount codes synced with your eCommerce platform, or engage your audience using our one-of-a-kind Gift Box or Scratch Card features.

The Campaign Booster feature lets you resend your campaign with a different subject line to everyone who didn’t open it the first time around. To make more data-backed decisions on how to increase your open rates, you can also A/B test your subject lines or sender’s name and optimize your campaign set-ups accordingly.

Pricing / month

Plan pricing depends on how many contacts you have. If you have 500 contacts (the minimum number), the Standard Plan costs $16/month, and the Pro plan costs $99/month. The Enterprise plan has custom pricing.

Date founded

June 2009

Company size

68

Features

Email Marketing

A/B Testing

Analytics/ROI Tracking

Customizable CTAs

Drip Campaigns

Dynamic Content

Landing Pages/Web Forms

Sales Intelligence

Segmentation

Social Marketing

Website Visitor Tracking

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