Omnisend

This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

Pros and Cons

SMS marketing integration

Contact sync for ads

eCommerce integrations

No RSS feature limits blog connectivity in campaigns

Support can be slow

Unlimited email sends only offered in Pro plan

Best for: E-commerce marketers

Ratings

Features

3.8

Ease of Use

4.7

Support

4.7

Overall Score:

4.4

Omnisend is an all-in-one email marketing automation platform, ideal for established, growth-focused eCommerce stores with sizable contact lists. It particularly targets high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create the brand you’ve always had the potential to be.

However, you can go further than just email marketing. You can drive more sales by combining email with SMS and more channels, all from one platform.

Omnisend offers three pricing tiers (including a free one). The free plan focuses solely on email, allowing you to send 5,00 email sends per month. With this free plan, you can easily send promoted email campaigns, although you do have Omnisend branding on your emails. The remaining plans help you reach your customers via SMS as well as email. 

The Standard plan lets you send 12x your list size. With the Pro plan, you can send unlimited emails regardless of your list size. The basic free plan gives you the ability to run email campaigns, sign-up forms, boxes and pop-ups, and reports. With the free plan, you can customize your emails with personalized recommendations and create segments and workflow automations. With the Standard Plan, you can do everything in the free plan plus you receive unlimited web push notifications, and more email sends. Both the free plan and standard plan come with up to 60 international SMS credits. You can purchase additional SMS credits for more SMS sends.  

The Pro plan gives you unlimited email sends, web push notifications, and credits for SMS sends. Omnisend’s library of templates makes it easy to create professional, stunning emails in minutes. You can easily customize their templates to fit your brand and save it as a preset for future campaigns. The Content Editor makes it a breeze to create campaigns with dynamic content blocks designed specifically for eCommerce. Add products directly from your store with the Product Picker, send auto-generated discount codes synced with your eCommerce platform, or engage your audience using our one-of-a-kind Gift Box or Scratch Card features.

The Campaign Booster feature lets you resend your campaign with a different subject line to everyone who didn’t open it the first time around. To make more data-backed decisions on how to increase your open rates, you can also A/B test your subject lines or sender’s name and optimize your campaign set-ups accordingly.