Sendible

Sendible has undergone one of its most significant product changes in recent years. The social media management platform now includes unlimited users across every plan and uses Workspaces to help organizations separate the accounts, content, approval processes, and reports belonging to different clients, brands, or locations.

The change makes Sendible particularly compelling for digital marketing agencies, franchises, and multi-location or multi-brand organizations. These businesses often need to involve employees, contractors, local managers, and clients in their social media operations. With platforms that charge per user, adding everyone who needs access can quickly become expensive.

Sendible, on the other hand, takes a different approach. Organizations can invite their entire team and external reviewers without paying for additional seats. Pricing instead scales according to the number of Workspaces and social profiles required.

This makes costs more predictable, especially for agencies and distributed organizations with many collaborators. Combined with publishing, content approvals, engagement management, automated reporting, and white-label capabilities, Sendible provides the infrastructure needed to manage several distinct social media operations from one platform.

Sendible

Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

Pros and Cons

Excellent social scheduling features

Smart queues ensure you always have evergreen content to share

Centralized social engagement platform

Canva and other useful integrations

Value for money

Pricing tiers can be confusing

Best for: Agencies and multi-location and multi-brand businesses

Ratings

Features

4.6

Ease of Use

5.0

Reporting

4.9

Overall Score:

4.8

Pricing

Sendible offers five standard plans, with prices starting at $35 per month. Every plan includes unlimited users, removing the need to decide which employees, clients, or local managers receive access based on seat costs.

The main differences between plans are the number of Workspaces and social profiles included, along with the availability of advanced collaboration, reporting, permission, and enterprise features.

Core, $35 Per Month:

• Best For: Small teams managing one or two brands or locations

Includes one Workspace and six social profiles. This plan provides an accessible starting point for a small business or team that needs Sendible’s core publishing and social media management capabilities.

Plus, $99 Per Month 

• Best For: Growing brands and teams

Includes three Workspaces and 18 social profiles. Plus introduces additional team collaboration capabilities and gives growing organizations more room to separate brands, clients, or locations.

Premium, $199 Per Month 

• Best For: Scaling agencies

Includes seven Workspaces and 42 social profiles. This is Sendible’s most popular plan and is positioned toward agencies requiring approval workflows, custom-branded reports, and more advanced client management.

Elite, $299 Per Month

• Best For: Larger agencies and distributed teams

Includes 15 Workspaces and 90 social profiles. Elite introduces advanced productivity features, dynamic fields, and more granular user permissions. It is also the first plan eligible for Sendible’s White Label add-on.

Enterprise, $750 Per Month

• Best For: Agencies, franchises, and larger organizations

Includes 50 Workspaces and 300 social profiles. Enterprise adds capabilities such as single sign-on, custom integrations, a dedicated account manager, and support for more complex operations.

Sendible also offers tailored plans for organizations whose requirements fall outside these standard allowances. Customers can use the pricing selector to choose the number of Workspaces they need or book a consultation with the Sendible team.

A 15% discount is available with annual billing. Every plan starts with a 14-day free trial, with no credit card required. There are no long-term contracts or cancellation fees, and customers can upgrade, downgrade, or cancel through their account settings.

The Details

Sendible brings publishing, content creation, approvals, engagement, and reporting together in one social media management environment. While it provides the capabilities expected from a mature scheduling platform, its real strength lies in how those capabilities can be organized across multiple clients, brands, and locations.

It supports Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Google Business Profile. Sendible can also publish to WordPress.com and self-hosted WordPress websites.

The platform is available through a web application, while its mobile apps allow users to compose, review, and manage content while away from their desks.

Organizing Clients and Brands With Workspaces

Workspaces are now central to the Sendible experience. Each Workspace serves as a dedicated environment for a particular client, brand, location, franchisee, regional team, or internal department.

Instead of placing every connected account and team member into one shared dashboard, organizations can use Workspaces to separate:

• Social profiles
• Content calendars
• Approval queues
• Media and content assets
• Users and permission groups
• Reports

For an agency, each client can have a separate Workspace. The agency’s internal team can work across the relevant environments, while clients are restricted to their own accounts, approvals, and reports.

A franchise can create separate Workspaces for different locations or regions. This allows the central marketing team to maintain oversight while giving local managers controlled access to the accounts and content relevant to them.

This structure reduces the risk of publishing content to the wrong account, exposing one client’s information to another, or creating confusion over which team members are responsible for particular content.

Crucially, Workspaces are separate from user seats. An organization can add more employees, clients, or reviewers without increasing its subscription cost. It only needs to move to a larger plan when it requires additional Workspaces, social profiles, or advanced functionality.

Setting Up Sendible

Setting up Sendible begins with creating a Workspace and connecting the social profiles that belong within it. Supported connections include Facebook Pages and Groups, Instagram professional accounts, X accounts, LinkedIn profiles and Company Pages, TikTok business and personal accounts, YouTube channels, Threads, Bluesky, and Google Business Profiles.

The exact publishing and engagement options vary by network. For example, users can schedule Instagram photos, carousels, Stories, and Reels, as well as add locations and first comments. They can publish TikTok videos, tag accounts, add hashtags, and manage content for both business and personal accounts.

Once the relevant profiles are connected, account administrators can invite internal team members, contractors, clients, or local managers. Depending on the plan, they can also establish permission groups and approval processes that determine what each person can view and do.

Agencies can simplify onboarding further with Client Connect. This feature allows a client to securely connect their social accounts without sharing passwords with the agency. Sendible also offers a Client Connect widget that agencies can place on their own websites, creating a more polished and secure onboarding experience.

Content Publishing and Scheduling

Sendible provides several ways to create, schedule, and publish social media content. Users can prepare individual posts, upload content in bulk, organize recurring posts in Smart Queues, or automatically distribute content from RSS feeds.

The platform’s Smart Compose Box allows users to create content for several social profiles from one window. A general version of the post can be prepared first and then adapted for each selected network.

This approach saves time without forcing organizations to publish identical posts everywhere. Users can adjust copy, media, hashtags, profile tags, locations, and other network-specific details before scheduling each version.

Sendible also checks posts against the requirements of the selected networks. If an image uses an unsuitable aspect ratio, for example, the platform can flag the issue and help the user resize it before publishing.

Users can schedule content manually or choose an optimal publishing time based on when their audience is most likely to be active.

Bulk Scheduling and Approvals

For teams managing high volumes of content, Sendible supports bulk creation and scheduling. Users can import a CSV containing a month or more of planned posts, review the imported content, make adjustments, request approval, and schedule the approved posts.

Sendible displays relevant fields such as the post copy, publishing date, URL, and media, allowing each item to be reviewed individually before it enters the calendar.

The ability to combine bulk importing with bulk approval requests is particularly useful for agencies and franchises. Rather than sending posts to clients or managers one at a time, teams can prepare and submit entire content batches for review.

Calendar and Campaign Management

Sendible’s calendar provides a central view of scheduled social media activity. Users can view upcoming content across connected accounts, filter the calendar, and reorganize scheduled posts using drag-and-drop controls.

Agencies can use dedicated calendars to monitor content for individual clients. Franchises and multi-location organizations can create separate views for each location, group profiles by region or owner, or oversee activity across the full network.

Approval statuses are visible within the workflow, helping teams identify which content is ready to publish and which posts are still waiting for review.

Sendible also includes campaign-management tools for organizing related posts and keeping upcoming initiatives structured. More than 360 social media holidays are integrated into the calendar, giving teams additional ideas when planning their content.

Smart Queues and Evergreen Content

Smart Queues help teams automate the publication of recurring or evergreen content. Rather than assigning an individual date and time to every post, users can create queues with predetermined publishing slots.

When creating a queue, users can:

• Give the queue a name
• Select the connected profiles it should publish to
• Establish posting times for different days
• Allow relevant team members to contribute
• Make the queue recyclable
• Reorder queued posts
• Select which posts should be published again

This can be useful for testimonials, educational resources, promotional posts, event reminders, and other content that remains relevant over time.

Scheduled posts and queued posts remain distinct within Sendible, allowing teams to separate fixed-date campaigns from recurring evergreen activity.

Content Libraries and Curation

Sendible’s Content Libraries give teams a central place to store reusable posts, hashtags, templates, media, and other evergreen assets.

For agencies, this can reduce the time spent searching through shared folders or old conversations for approved client assets. Franchises can use libraries to make centrally approved materials accessible to relevant locations while maintaining a more consistent brand presence.

Libraries can also support campaign planning by holding content that is still being organized or is not yet ready for publication.

Sendible offers several ways to source additional material. Users can follow RSS feeds, import feeds from OPML files, use Google Alerts, and browse Content Suggestions for relevant articles and ideas.

Auto RSS publishing can be configured to turn new feed items into scheduled posts, queued content, or drafts. Users can control the publishing frequency and receive notifications when posts go live.

AI and In-App Content Creation

Sendible includes AI Assist to help users generate and optimize social media copy. It can support caption creation, content refinement, repurposing, and network-specific hashtag suggestions.

AI assistance is integrated into the content workflow, allowing teams to develop posts without continually switching between Sendible and separate generative AI tools.

The platform also includes an image editor for cropping and optimizing images according to each network’s requirements. Its video editor presents presets relevant to the selected platform, helping users prepare media in the correct format.

Sendible integrates with Canva, allowing users to create graphics within their workflow. Additional integrations with Pexels, GIPHY, and Flickr make it easier to source stock photography, GIFs, and other media.

Users can also attach files stored in Google Drive or Dropbox.

Collaboration, Permissions, and Approvals

Collaboration is one of Sendible’s most important capabilities, particularly now that every plan supports unlimited users.

Organizations can invite their entire internal team and include clients, managers, or local stakeholders without paying for each person individually. Teams can assign work, route posts for approval, and establish defined responsibilities within the platform.

Approval workflows allow clients or managers to review, edit, approve, or return posts before publication. This can reduce reliance on email threads, spreadsheets, screenshots, and disconnected project-management tools.

Advanced plans add more granular permissions, allowing administrators to control which Workspaces, profiles, reports, and actions are available to different users.

For agencies, this means clients can be given a controlled view of their own content without gaining access to other accounts. For franchises, local teams can be allowed to prepare or customize content while the central organization retains final approval.

Engagement and the Priority Inbox

The Priority Inbox brings incoming social media activity into one place, helping teams monitor conversations across the accounts they manage.

Depending on the connected network, users can review and respond to comments, mentions, and messages without moving between several native platforms. Inbox content can be filtered by time or social channel, searched, archived, refreshed, or exported.

Sendible also allows incoming conversations to be assigned to relevant team members. An agency could direct a client question to an account manager, while a multi-location business could route a local comment to the person responsible for that location.

This assignment capability makes the Priority Inbox more than a consolidated feed. It creates a shared community-management workflow in which responsibility for individual conversations is clearer.

Analytics and Reporting

Sendible provides prebuilt and customizable reporting options to help teams measure account growth, content performance, engagement, and audience behavior.

Reports are available for major supported networks, and teams can use the Report Hub to examine results for individual clients, brands, or locations. Franchise organizations can analyze location-specific performance or combine results to understand performance across the wider network.

Sendible’s Report Builder allows eligible users to create reports suited to their own KPIs and client requirements. Agencies can apply their branding and configure reports to be delivered automatically on a daily, weekly, or monthly basis.

Reports can be produced as presentation-ready PDFs, while historical data can be exported in formats such as CSV and HTML. This allows organizations to combine Sendible data with internal reporting systems, develop case studies, and conduct deeper performance analysis.

UTM tracking adds another layer of measurement by helping teams create trackable campaign links and evaluate the traffic generated by individual posts and social initiatives.

Sendible also integrates with Google Analytics, helping users connect social media activity with website performance.

White Label

Sendible also offers White Label as an add-on for its Elite and Enterprise plans. This allows agencies to provide clients with a branded social media management environment.

Eligible agencies can customize elements including:

• Domain
• Logo
• Brand colors
• System-generated emails
• Client-facing dashboard
• Approval and reporting experience

A branded portal can strengthen the connection between the agency and the service it delivers. It can also support different service packages, giving clients access to selected areas of the platform while the agency handles the remaining work.

Sendible additionally works with software integrators that want to embed white-label social scheduling within their own platforms. Its API allows these businesses to provide branded publishing functionality without developing the underlying social media infrastructure from scratch.

Sendible for Agencies

Sendible is particularly well suited to agencies managing several clients with input from multiple employees, freelancers, and external reviewers.

Each client can receive a dedicated Workspace containing their profiles, content, approval queue, and reports. Client accounts remain separated, while the agency’s internal team can work across the environments assigned to them.

A typical agency workflow can include:

• Creating a Workspace for the client
• Onboarding social profiles through Client Connect
• Inviting agency employees and client reviewers
• Preparing network-specific content
• Importing and submitting posts for approval in bulk
• Scheduling content through the calendar or Smart Queues
• Assigning incoming engagement to team members
• Sending automated branded performance reports
• Providing a branded client portal through White Label

Because users are unlimited, the agency does not have to restrict platform access to control seat costs. Its subscription instead grows as it adds more client Workspaces and social profiles.

Sendible for Franchises and Multi-Location Brands

Sendible also addresses one of the central challenges of franchise social media management: maintaining brand consistency while allowing individual locations to communicate with their local audiences.

A central marketing team can manage and distribute content across the network, group profiles by region or owner, and maintain visibility over every location’s calendar.

Local teams can be given controlled access to customize or create content for their audiences. Roles, permission groups, and approval workflows help ensure that locally produced posts meet the organization’s standards before publication.

Reporting can be viewed by location or aggregated across the full franchise network. This gives the central organization a clearer picture of overall results while allowing individual locations to understand their own performance.

The same structure can work for hotel groups, real estate and property-management organizations, car dealerships, dental groups, and other businesses operating across several locations.

Conclusion

Sendible’s unlimited-user model and dedicated Workspaces make it a strong choice for agencies, franchises, and multi-location organizations managing several teams, clients, or brands.

The platform combines publishing, approvals, content management, engagement, and automated reporting while keeping each account environment separate. Organizations needing advanced social listening or reputation management may require an additional tool, but Sendible provides a scalable and predictable solution for collaborative social media management.

We previously recommended Sendible as an approachable and capable social media management platform. With Workspaces, unlimited users, expanded integrations, and stronger collaboration features, it now offers a more distinctive proposition, particularly for organizations whose complexity comes from managing people, clients, brands, and locations at scale.