Marketers lead busy lives. Anyone that has ever worked in marketing, whether that’s to come up with content marketing strategies or to produce the actual content at scale, will tell you that it’s extremely fast-paced. To keep up (and avoid burnout) is a victory on its own.
When looking back at this era one day, there’s a good chance that the savior of digital marketers won’t be seen as remote work or an increased focus on mental health. It will be AI-powered tools.
AI writing tools are designed to save you time and make it easier to create quality content without spending hours crafting every word. With the right one, you can generate original, engaging content faster and more efficiently than ever before.
We've put together this list of 10 of the best AI writing tools for basically everyone. Whether you’re a human copywriter or business owner, these tools can become your new secret weapon moving forward.
Top AI Writing Tools for 2024:
Jasper offers businesses of all sizes a comprehensive AI marketing software solution and is regarded as one of the best overall AI writing tools. For help with written content specifically, Jasper offers two solutions that you can check out: Jasper Chat and Boss Mode. With Jasper Chat, you can ask its AI chatbot to help you come up with blog post ideas, ads for Facebook, or reword an email to mention only a few use cases. Part of the chatbot’s “friendly demeanor” can be attributed to its intuitive interface that’s built upon familiar design. What’s more, it can chat in nearly 30 languages, making it even more accessible. For help writing long-form articles, social media posts, and even books, signing up for Boss Mode (which includes Jasper Chat) will make more sense. The long-form content that it generates is original and if you take advantage of its integration with Surfer, it will also be optimized for Google. It’s also a great tool for bigger marketing teams or if you work with multiple clients. Similarly to its Jasper Chat feature, with Boss Mode, you can also write and translate into dozens of languages. Plans and pricing: Jasper Chat is included in the Boss Mode plan which starts at $59 per month after a free five-day trial. Custom pricing is also available for growing businesses and teams. If cost savings isn’t a major deciding factor, Copy.ai can become your new writing assistant. While it’s more expensive than tools like Writesonic and Rytr, Copy.ai offers great value overall. As it doesn’t cap the number of words that you write like most other content generators, it’s a worthy tool for digital marketers needing to produce content at scale. From Pinterest descriptions to TikTok scripts to listicles, Copy.ai can help with various types of content. In addition to blog posts and social media, it can also help you to generate many types of high-converting emails making it a powerful choice if boosting conversion rate is a primary goal. It’s also a great tool if you already have vast amounts of content that you want to reuse. With Copy.ai, it’s easy to repurpose content across any channel. Plans and pricing: Copy.ai offers a free plan, Pro plan and Enterprise plan. Pricing starts at $49 per month when billed monthly (or $36 per month when billed annually). GrowthBar is rated as one of the best AI writing tools for SEO purposes. According to their website, they can help you to plan, create, and optimize long-form content 10 times faster. And, that’s exactly who they target — anyone who wants to cut back on the time they spend writing content. It offers drag-and-drop features to help you transform your outline into a fully fledged blog post. In addition to this intuitive functionality, it also offers features like keyword suggestions to make the writing process even easier. Another feature that deserves special mention is the ability to import existing articles. This means that you can also use GrowthBar to optimize already published blog posts. Plans and pricing: In addition to a free five-day trial, GrowthBar also offers a seven-day money-back guarantee. Pricing starts at about $79 per month. eCommerce brands can check out Copysmith. One of its main focus areas is product descriptions. Not only can it help with the actual texts, but also with the images. What makes it such an exciting tool to use for product descriptions, though, is its bulk generation feature. Basically, you just add your spreadsheet containing the different stock keeping units (SKUs) and it will take care of the rest. It integrates with a number of leading eCommerce platforms, such as WooCommerce and Shopify, to streamline the process even further. If you list on an online marketplace like Amazon, it can also keep in mind the specific requirements and will help you to create descriptions that will let you rank higher. While there’s a heavy focus on product descriptions, Copysmith can also help with social media content and blog outlines, titles, and introductions. What’s more, it can generate or translate content into more than 65 languages. Plans and pricing: After a free seven-day trial (no credit card required), pricing starts at $19 per month (or $190 per year when you opt to be billed annually instead). With Hypotenuse, you can batch generate SEO-friendly product descriptions, making it a good alternative to a tool like Copysmith. In addition to product descriptions, it can also help with blog writing. According to their website, their AI assistant can help you to write your post’s first draft in half the time. The emphasis here is on first draft, though. It will still call for a good dose of human intervention. For example, when we instructed Hypotenuse AI to write a Top 10 listicle, it included only five tools. Also, the descriptions were very concise which was in stark contrast to the intro that claimed the generated article will take an in-depth look at each. That being said, compared to other AI writing tools, Hypotenuse did a pretty good job of writing the intro, FAQs section, and conclusion. Plans and pricing: Hypotenuse AI offers two paid plans and enterprise pricing. After a free seven-day trial, pricing starts at $29 per month (or $24 per month when billed annually). Beginners on a budget can check out Rytr. Millions use it to write a wide range of different types of texts. While its user-friendliness is one of its major benefits, it still offers enough functionality to make it a useful tool for digital marketing agencies. In addition to Rytr’s dozens of use cases, it also offers a number of tools to help with the writing process. For example, there’s a built-in plagiarism checker, native SEO toolkit, and project management features. Plans and pricing: Rytr offers a free plan, Saver plan, and Unlimited plan. Pricing starts at $9 per month (or $90 when you opt to be billed annually). Another copywriting tool that budget-conscious individuals and teams can check out is Writesonic which they’ve affectionately described as the “Canva for writing”. Not only do their competitively priced packages make it a cost-effective solution, but also their unique approach to pricing. You can choose between premium and average quality, depending on your needs. If quantity trumps quality, you can go with average (or even settle for economy quality) in exchange for the ability to write more words. It includes nearly 100 writing tools and a deep understanding of what types of writing convert and resonate with audiences. In addition to helping you write various different pieces of content including website copy, ads, product descriptions, and blog posts, it can also help with paraphrasing, summarizing, or expanding already written sentences. Plans and pricing: Writesonic offers a free plan, long-form plan, and custom plan for teams and businesses. Pricing starts at $19 per month (or about $13 per month if you sign up for annual billing). For help specifically with SEO copywriting, you can stop surfing the web and catch a free seven-day trial of Surfer. It’s regarded as one of the leading SEO tools and top SEO writing tools by many. Included in its products is its Grow Flow, an AI growth management platform that will help you to climb in rankings. It will share small AI-generated tasks that will help you to improve your overall SEO strategy. Examples of areas that it will explore include blogs and internal link building (if you want to include backlinks too you can integrate it with Semrush). It will, for example, share data-backed suggestions for new blog posts meaning that you’ll always have a steady stream of fresh content ideas. Other Surfer products that can help with writing are its Content Editor and Keyword Research. It also includes a free AI article outline generator that can save valuable time. After all, getting started is often the most time-consuming part of the content creation process. All in all, it’s one of the most intuitive tools on the market. Thanks to its clever display and real-time tracking of which keywords you still need to use, climbing those search engine rankings will feel less like a Mount Everest that you need to summit. Plans and pricing: Surfer offers three paid plans as well as custom pricing for enterprise clients. After a free seven-day trial, pricing starts at $59 per month (or $49 per month when billed annually). It’s hard to choose between Frase and Surfer. Both can offer tremendous help in the SEO department. One standout feature is Frase’s Content Scoring. While Surfer offers similar functionality, we just find that Frase’s approach is easier to understand. In terms of AI writing, Frase also offers a number of other tools to help you with long-form as well short-form content. From how-to blog content to taglines, Frase Templates can be used for various marketing tasks. Alternatively, you also have the freedom of creating your own custom templates. Other useful AI writing tools offered by Frase that content writers will find useful include a paragraph rewriter, sentence rewriter, and paragraph compression. Plans and pricing: Frase offers three paid plans with pricing starting at only $15 per month (or $13 when paid annually). QuillBot takes a bit of a different approach. Used by millions of writers and students across the world, its main focus is on helping its users to paraphrase existing content. While it can’t generate long-form content from scratch like some of the other tools, it can act as a co-writer. In short, its AI co-writer will help you to write faster by completing your sentences. You click on the “Suggest Text” button and it will use your previous sentence and artificial intelligence to create the next logical sentence. All you need to do is select the sentence that you prefer from a drop-down list. The ethics surrounding students using AI writing tools for assignments is a heated discussion and a can of worms we don’t want to open. However, the one thing that we’ll mention is that it also includes citation tools that can come in handy if you’re writing for academic purposes as opposed to simply writing for the web. Plans and pricing: QuillBot offers a free plan and two paid options. Pricing starts at only $10 per month (or about $4 when billed yearly). Team billing is also available.1. Jasper.ai
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2. Copy.ai
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3. GrowthBar
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4. Copysmith
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5. Hypotenuse AI
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6. Rytr
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7. Writesonic
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8. Surfer SEO
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9. Frase
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10. QuillBot
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The Future of AI Writing Tools
Here’s the thing: AI writing tools won’t replace human writers. Instead, think more of it as your new virtual writing assistant.
What they excel at isn’t the writing part. No, it’s at helping busy marketing writers save time on content production by sharing suggestions, composing an outline, or, possibly even, generating a first draft. These types of tools can also offer structure for content creators, making it easier to organize and develop their ideas further.
After all, good marketing isn’t to churn out written pieces at the speed of light. The focus should be on delivering high-quality content time after time. With one (or more) of these AI writing tools in your tech stack, doing just that is no longer a mountain. From automated grammar checkers to AI-powered content generation tools, there’s something for everyone. Whatever your target market or content needs, there’s an AI writing tool that can help.
