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If you want to market your brand and product, you need content. There’s no way around that.
While leveraging user-generated content (UGC) will continue to remain a critical part, it will never replace the need to create your own content from scratch, whether that’s a short, social media post caption or a long, 2,000-word blog post like this one.
That said, with the advances in tech, specifically artificial intelligence, whether there will still be the need to start entirely from scratch will be debatable. If you keep track of content marketing trends, you’ll already know that moving forward AI-powered content marketing will become more popular. If you feel that you’re ready to start entrusting some of your content generation to AI, here are nine top tools that you can check out.
9 AI Tools to Put Your Content Generation on Autopilot:
9 of the Best AI-powered Tools for Content Generation
Meet Jasper, your new sidekick for all things content. It offers a friendly, AI chatbot that you can ask to generate ideas or revise already written content. Trusted by nearly a 100,000 marketers, it works in 29 languages. To help with content generation, here are some of the user prompts that you can try: In addition to its chatbot, it also offers Boss Mode. According to Jasper’s website, it can help you to write blog posts up to five times faster. Not only does Jasper AI speed up the process, but it will also ensure that the content is optimized for SEO and plagiarism-free if you sign up for the separate integrations with Surfer and Copyscape. Types of content it can generate: Plans and pricing: After a 5-day free trial (credit card required), pricing starts at $59 per month for up to 50,000 words. Jasper also offers custom user packages and billing options for growing teams and businesses. Copy.ai is specifically aimed at marketers, helping them to create human-like content much faster. It focuses its key features on three main areas: blogs, emails, and social media. Trusted by millions of marketing professionals and teams that include global names like Ogilvy, it’s a great tool if you specifically want help with email. One of its standout features is that you can also ask it to repurpose content by, for example, turning blog posts into social media posts. That’s just one of the dozens of tools that you can use to streamline your content marketing. Types of content it can generate: Plans and pricing: Copy.ai offers a free plan that lets you generate up to 2,000 words per month. For the ability to generate unlimited words, you’ll need to sign up for its Pro plan ($49 per month when billed monthly or $36 per month when billed yearly). We’ll let you in on a secret, Frase plays a big role in the content that you’re enjoying on yours truly. All the content is still written and edited by human writers, but for research, specifically keyword research (including keyword density), a lot of the credit must go to Frase. Influencer Marketing Hub isn’t the only ones that rely on Frase. It’s trusted by thousands of marketing teams including the likes of Coursera. If you want to entrust more of the actual writing to Frase instead of simply using it for content optimization, you can use it, for instance, to write a blog introduction, paragraphs, product descriptions, frequently asked questions, or a quick draft of your article. For example, if you want to use it to compose a draft, all you need to do is add the title and level of creativity. The emphasis, though, is on draft. Even if you opt for the highest level of creativity, the draft is pretty basic. Types of content it can generate: Plans and pricing: Frase offers three plans: Solo ($14.99 per month), Basic ($44.99 per month), or Team ($114.99 per month). Irrespective of which plan you choose, you’ll be restricted to only 4,000 AI-generated words per month. To get unlimited AI-generated words (including other premium features), you’ll need to sign up for its Pro add-on for a monthly fee of $35 per month. If you’re pressed for time and money, you can check out Rytr. It offers a free plan, and, according to their website, it can help you to write various types of content 10 times faster. Plus, compared to other content creation tools, it also takes less time to familiarize yourself with it and start generating content. Used by millions of users, it offers a long list of use cases, including a number of transactional texts like emails and text messages. However, if you don’t find your specific use case, it also gives you the option of creating a custom use case and training Rytr for your specific project. In addition to written content, it has also introduced an AI image generation feature. All you need to do is add some context and it can generate copyright-free images that you can use. Other useful features that it includes that can help to streamline your content generation process is a built-in plagiarism checker, over 20 tones, and text editing. The results aren’t that creative, but it scores in terms of affordability and user-friendliness. Types of content it can generate: Plans and pricing: In addition to a free plan, Rytr offers two paid plans: Saver plan ($9 per month) and Unlimited plan ($29 per month). Anyword was founded long before AI started to dominate mainstream conversations. It originally started out as Keywee. Fast-forward 10 years later and it has three global offices and clients like Red Bull, Condé Nast, and NBC. Where other AI content generator tools focus on the time that it can save you, Anyword chooses to highlight how it can help you to boost conversion rates. According to their website, marketers that use Anyword enjoy on average an increase of nearly a third in conversion rates. After all, your goal shouldn’t simply be to churn out words. Anyword gets that and will help you to generate high-converting copy. One way that it tries to do that is by including a Predictive Performance Score. Basically, it will give you a score that predicts how well the text it generated will perform. Types of content it can generate: When it comes to ease of use, though, you might find it more difficult than a tool like Rytr, at least more time consuming. Plans and pricing: After a free seven-day trial (no credit card required), pricing starts at $29 per month (or $24 per month when billed annually) for up to 20,000 words. To unlock the real-time predictive performance score and analytics, you’ll need to sign up for the Data-driven plan, though. Pricing for the Data-driven plan starts at $99 per month (or $83 per month when billed annually). Unbounce has added to its feature list an AI copywriting tool called Smart Copy. Here’s what its Paragraph Generator feature had to say when prompted how it can be used to generate content: Smart Copy by Unbounce is a powerful tool for generating content quickly and easily. It works by analyzing existing content, such as landing pages, blog posts, and emails, and then automatically producing similar content that is optimized for search engines and designed to engage readers. It also provides data-driven recommendations on which words to use and how to structure the content for maximum impact. With Smart Copy, you can quickly generate new content that is both SEO-friendly and engaging, saving you time and resources. Additionally, the tool can be used to create a variety of different types of content, such as articles, blog posts, product descriptions, and more. So if you’re looking for an effective way to generate content quickly and efficiently, Smart Copy is an excellent choice. Types of content it can generate: Compared to other similar tools, it offers slightly more templates. Creating your account is also straightforward. While it typically offers three variations for the text generated, there’s not much striking difference between the variations. Also, when we tried out its Writer tool (a paid feature) for help with creating a listicle, we found that it only scratched the surface. This means that if you plan on using it, know that you’ll still need to put in considerable time and effort to flesh out the ideas. It also made a huge rookie mistake of listing the same tool twice. Numbering was also an issue. So, be aware that these types of errors might creep in. Plans and pricing: Unbounce offers three subscription plans: a very basic, limited Free plan, an Essential plan ($9 per month), and an Unlimited plan ($40 per month). If you’re searching for a content generator that can help you with both images and text, you should check out neuroflash. Affectionately referred to as a magic pen, neuroflash aims to make the process involved in text creation and editing more efficient, creative, and inspiring. One standout writing feature is the ability to rephrase any text from the passive voice into the active voice. Any experienced content creator will tell you that they’ve had to spend many rounds of revision changing sentences into active voice to please the search engines’ algorithms. While it’s based on the same tech employed by ChatGPT, it offers more powerful features such as SEO tools, a blog post workflow, and an image generator. Plus, you don’t necessarily need to use its image generator per se. After it has created a blog post draft for you, it will also list a few possible images that it’s found on Unsplash for you to add. Types of content it can generate: Plans and pricing: neuroflash offers a free plan that lets you write up to 2,000 words each month. For the ability to generate more words per month, you can sign up for one of its three subscription plans with pricing starting at about $30 per month. What Canva is for visual assets, Writesonic is for written content, at least that’s the rather bold statement they make on their LinkedIn page. From content creators to entrepreneurs to eCommerce stores to marketing teams, it can be helpful to individuals as well as teams. All you basically need to do is describe your topic in at least five words, identify the keyword for which you want to rank, and specify other criteria like the language, tone of voice, and point of view (for example, first person, etc.). If you would like to market your service or product, you can also add a call to action. Types of content it can generate: Then, to help you edit your texts, it also provides a number of AI-powered writing tools like a Shortener, Paraphraser, and Expander. Plus, if you need a visual asset to round off your text, you can check out Photosonic. It’s a free AI art generator that you can use to turn your text prompts into visual assets. Plans and pricing: Writesonic offers a free plan that limits you to anything from 2,500 words per month to 25,000 words per month depending on the level of quality required. For more words, pricing starts at $19 per month (or $13 per month when you opt to be billed annually). Copysmith doesn’t offer as many templates as many of the other tools on this list, but it’s still a good tool that content marketers can check out. Think of Copysmith as your wordsmith for all bulk content generation. Thanks to a rather unique bulk generation feature, it’s especially useful for big marketing teams. With this feature, you can upload a spreadsheet with all your website’s SKUs, for example, instead of having to upload these files individually. This feature makes it a great tool if you need help with eCommerce product descriptions specifically. Add to that its AI image generator which you can use to create lookalike renderings or products to highlight your own products and you virtually have all the tools you need to automate your product descriptions. One drawback, though, is that it currently doesn’t support long-form articles. While you can use it for blogs, it can only be used to create blog outlines, titles, and intros. Nevertheless, as any experienced writer will tell you, having at least that skeleton with all your different subheadings is already half the battle won. Types of content it can generate: Plans and pricing: Copysmith offers a seven-day free trial (no credit card required) and three subscription plans. Pricing starts at $19 per month (or $190 per year when you sign up for annual billing).
1. Jasper
2. Copy.ai
3. Frase
4. Rytr
5. Anyword
6. Smart Copy (by Unbounce)
7. Neuroflash
8. Writesonic
9. Copysmith
Wrapping Things Up
Any of these tools will beat staring at a blank screen while you wait for fresh ideas to find you. The content creation process has many steps and, most of the time, there’s a logical sequence. For example, you first need a simple keyword before you can generate a blog post outline and you first need an outline before you can write an intro. You get the idea.
While most of these tools aren’t generating exceptionally high-quality content, they will help you to create content faster. Whether you’re a business owner lacking confidence in your own writing skills or a team of writers or content marketers looking for a way to streamline the whole process, these content writing tools offer several powerful features and mostly positive user experience. Just know that human intervention will still be needed.
