The 10 Leading AI Content Creation Software Tools (Writing Software)

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Whether you are in a rut or want to enhance your written content, writing software can be a great tool to have. AI writing tools allow you to create various types of content efficiently, from quick blog posts to long-form articles. Some tools focus on enhancing what you have already written, while others generate fresh content based on your ideas. 

With so many AI writing tools available, even seasoned writers can be overwhelmed by these options. In this article, we will take a deep dive into the 10 best AI content creation software tools, their key features, how they work, and which one is best for you.

The 10 Leading AI Content Creation Software Tools (Writing Software):

Ideal for eCommerce:


Key Features: 

  • Speed writing
  • Long-form document editor
  • SEO Surfer integration
  • Multiple language options
  • Plagiarism detector


  • Various content templates available 
  • Easy-to-use interface
  • Active community 


  • May include redundant data 
  • May require fact-checking 

Previously named Jarvis AI until they changed the name in 2022, Jasper AI is one of the top tools for AI writing. The company itself is ever-growing, having acquired multiple writing tools like Shortly AI, Outwrite, and Headlime to further enhance their customer’s experience with Jasper AI. Currently, some of these tools are separate software tools since Jasper is still in the process of integrating them into its system.

As for what it offers, Jasper AI helps create a variety of content, such as scripts, articles, books, and more. It can help you come up with new ideas in at least 25 languages. This AI software tool is used by more than 80,000 marketers at companies like Google, IBM, Airbnb, and Logitech. 

All in all, Jasper AI is a great tool if you are facing writer’s block and need to get the job done quickly. 

2. AdZis


Key Features: 

  • Product descriptions
  • Blogs and listicles 
  • Videos
  • Social posts 
  • Chat and email support 


  • Includes a do-it-yourself mode 
  • Great for bulk generation of product descriptions


  • UI can be improved 
  • Some write ups can be somewhat generic 

AdZis is an eCommerce content engine powered by artificial intelligence that makes it easy for you to keep up with the competition and stay on top of your content. With this AI writing tool, you can generate product descriptions, social media posts, articles, SEO titles, and even alt tags with ease. As of writing, AdZis has helped publish more than 500,000 write ups for over 50,000 clients. 

What makes AdZis great for eCommerce businesses is that it allows them to create quality product descriptions regardless of the number of products they have. Meanwhile, AI-generated posts for social media using the software will enable you to engage your followers regularly. Aside from generating social media captions and banners, AdZis allows you to schedule your posts on various platforms, such as Facebook, Twitter, and Instagram.

The AdZis Content Engine generates your business’s tags and titles automatically. The software creates relevant and keyword-optimized SEO tags & alt tags.

Overall, AdZis is ideal for companies or individuals with eCommerce stores. It is ideal for companies without enough writers or that need to produce a lot of descriptions in a short amount of time. While its blog capabilities aren’t as strong as some of its competitors, you may find them useful nonetheless. 

3. Copysmith


Key Features: 

  • Bulk product descriptions
  • Bulk content generation
  • Campaign builder
  • Integrations
  • API
  • Chrome extension
  • Teams and collaboration


  • Landing page templates with well-written copy
  • Easy-to-use interface
  • New users can access tutorials


  • Most suitable for short content 
  • Customer support can be improved

Copysmith is an AI content creation software tool for eCommerce and enterprises. With this AI tool, businesses can scale the creation, distribution, and launch of marketing content.

Agencies, eCommerce businesses, and enterprise teams can use Copysmith to enhance their product descriptions. With SEO-friendly meta tags and product descriptions, you can rank higher and increase conversions.

Copysmith also features a Campaign Builder, which facilitates the buying process and helps you quickly build campaigns. Having a clear customer journey can lead to more sales and repeat business.

Comparatively speaking, Copysmith delivers high-quality content. You can choose from a wide variety of templates. Plus, you can turn a rough draft into a well-written article quickly.

Ideal for Writers

4. Grammarly


Key Features: 

  • Contextual spelling checker
  • Grammar checker
  • Corrects punctuation
  • Proofreader 
  • Long-form editor
  • Offers style suggestions


  • Real-time correction
  • Comes with explanations
  • Offers customization features 


  • Free version has limited features
  • Occasionally doesn’t work as expected

Considered a must-have writer tool for good reason, Grammarly is one of the best-known browser extensions that every writer needs. People typically use Grammarly to correct their grammar and enhance sentences. For instance, Grammarly uses AI to detect lengthy or hard-to-read sentences and offers alternatives you can use.

Additionally, Grammarly lets you select the overall tone you want your content to have, so the tool can make suggestions to achieve that tone. Because of these features and capabilities, Grammarly is a handy tool that every writer needs under their belt, especially to make error-free content. However, some suggestions may not always apply to your content.

5. Wordtune


Key Features: 

  • Rewrites with AI 
  • Shortens or lengthens content
  • Changes content’s tone
  • Checks spelling and grammar
  • Can be integrated with Microsoft Word
  • Also available as a browser extension 


  • Offers easy ways to edit and enhance long-form content on various platforms
  • Presents various writing styles


  • Can’t generate brand new content on its own
  • Free plan is limited 

Wordtune is a great paraphrasing tool that works as both a long-form content editor and a browser extension. This software is ideal for people who write novels since it allows you to self-edit to rephrase your sentences and make them clearer. Using AI, Wordtune offers you multiple options to change the tone and shorten or expand your text. This software tool preserves the meaning of your text as well as enhances the word choice, tone, and flow of your text.

Wordtune can also help those who aren’t native English speakers. This AI tool is capable of converting 7 languages, including Spanish, Korean, Mandarin, and Arabic, into English.

People who need to edit long-form content will enjoy Wordtune’s features and use it on multiple platforms like Microsoft Word. 

Ideal for Marketing and Content Creation Tools

6. Paragraph AI

Paragraph AI

Key Features:

  • Creates fast replies
  • Grammar checker
  • Plagiarism checker
  • Lets you choose the tone and formality of the message


  • Easily make messages or replies that suit the exact tone you want to achieve
  • Available for both iOS and Android 
  • Available as a Chrome plugin 


  • May still need manual adjustments to make it sound more like yourself or your brand

Whether you are on the go and need to come up with engaging content on the fly or want to phrase a statement in a specific tone, Paragraph AI is one of the best writing apps you can have on your phone. You do not even have to write content and have the app rewrite it. Instead, you can write a command, such as “Write an e-mail to Miranda to ask her to join our party on Friday,” and the AI will write a message as if you wrote it. You can adjust the formality, friendliness, and overall tone of the message to make it as casual or as professional as you like.

If you frequently need to respond to people and don’t have time to come up with messages, Paragraph AI is a great app for you. But keep in mind you may need to still slightly edit the created text to make it sound more personal.


Key Features:

  • Generates short copy
  • Templates for blog content, digital ad copy, eCommerce copy, sales copy, social media content, and website copy
  • Adjusts tone
  • Has a long-form content editor


  • Writes and enhances short-form copy for blogs, emails, social media posts, and more 
  • Easy-to-navigate dashboard 
  • Fast email support


  • Generated copy may require fact-checking
  • Not the best for long-form content
  • No third-party integrations

People who struggle to write copy can benefit from using’s useful tools. The software offers multiple templates to suit your various writing needs, such as emails and social media captions. You can also select the tone to adjust how your overall copy sounds to make it luxurious, friendly, and more. 

While offers a long-form editor, the tool is not ideal for creating long-form content and is better for quick messages, which is why it is best for emails, social media captions, and short blogs. Among its 4 million clients include Microsoft, Nestle, Ogilvy, and eBay. 

All in all, if you need to make short and sweet social media captions, blogs, and emails, is a solid choice. Just note that the generated copy may still need some manual labor to edit and check facts.


Key Features:

  • Quickly generators copy
  • Choose from more than 40 content types
  • Adjusts the copy based on your brand and target audience


  • Great for bulk generation of copy
  • User-friendly dashboard


  • Some content suggestions don’t work well 
  • Lacks sources for statistics prides itself in being more than your normal AI content generator as it claims to be a virtual content assistant. This software program utilizes AI and machine learning to analyze your brand, target audience, and business processes to create original content relevant to you. You can use to make a variety of content, including news, blog posts, social media posts, and product reviews. 

Over 250,000 individuals leverage to generate content for engaging their audiences. As of writing, the AI software tool has helped create more than 5 million pieces of content for blog writers, content creators, social media managers, email marketers, and more. Overall, is great if you want to make a copy relevant to your brand or refresh your old content to stay ahead of the competition.

9. Surfer SEO

Surfer SEO

Key Features: 

  • Creates outlines for desired content
  • Optimizes existing and new content according to current SEO standards
  • Helps generate ideas for content
  • Growth management
  • Keyword research
  • Audit


  • Excellent if you are stuck in a rut for ideas and want your content to be SEO-optimized
  • Facilitates easy creation of content briefs 
  • Allows for quick insights


  • Does not generate new content on its own

If your goal is to produce content that fits SEO standards, Surfer SEO is a tool worth checking out. The software allows you to perform keyword research, use AI-created outlines, and find content ideas related to your brand and goals. It also allows you to audit existing pages that you have already written on your website to further improve your content.

Surfer SEO does not generate content for you. Instead, Surfer SEO analyzes content that is already written or as you write your content. From there, the AI tool will tell you what your content lacks and how to optimize it using the best SEO practices. So if you need to focus on SEO for content, Surfer SEO is a good choice, but you may want to check out other tools if you want AI software to write content for you. 

10. Outranking


Key Features: 

  • Quick, high-quality content generator 
  • Optimizes content for SEO
  • Content strategy
  • Content marketing
  • Tracking
  • Integrations


  • Provides steps for content optimization
  • Reasonable pricing 
  • Deep content research


  • Features can be overwhelming for beginners
  • Limited free plan

Outranking focuses on creating content strategies and optimizing content to enhance your written work with good SEO practices. Outranking also offers AI content writing tools to generate content for you. You can choose from multiple workflow options, which are:

  • Create an SEO brief for a writer
  • Generate a first draft using AI
  • Research writing using AI

As such, you can use Outranking to make briefs and first drafts if you are stuck in a rut, but you also have access to creating well-researched content without writing it yourself. 

Final Thoughts

AI writing software tools are a big help to marketers and businesses that want to reach more of their target market using engaging content. With the best AI content creation software tools, you can generate content, such as social media captions or ad copy, with less effort, thus saving you time and allowing you to focus on other areas of your business.