The 13 Leading AI Content Creation Software Tools (Writing Software)

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Whether you are in a rut or want to enhance your written content, writing software can be a great tool to have. AI writing tools allow you to create various types of content efficiently, from quick blog posts to long-form articles. Some tools focus on enhancing what you have already written, while others generate fresh content based on your ideas. 

With so many AI writing tools available, even seasoned writers can be overwhelmed by these options. In this article, we will take a deep dive into the 13 best AI content creation software tools, their key features, how they work, and which one is best for you.

Leading AI Content Creation Software Tools (Writing Software):

Ideal for eCommerce:

ai content creation software

1. DeepBrain AI

DeepBrain AI

Key Features:

  • Generative AI video creation from scripts 
  • Text to video conversion in 5 minutes 
  • Photo-realistic AI avatars 
  • Customizable enterprise-ready avatars for celebrities and public figures 
  • Multi-language text-to-speech support 
  • Prebuilt video templates for various platforms and purposes 
  • Online video editor with drag-and-drop interface 
  • Automatic subtitle setting 
  • Real-time conversational 2D and 3D AI avatars 


  • Significant reduction in time & costs by up to 80% 
  • User-friendly interface suitable for beginners 
  • Diverse range of AI avatars for global reach 
  • Hassle-free video editing with powerful features 
  • Integration with AI chatbots for real-time conversations 


  • 3D Metahuman feature still in development 
  • Potential for generic AI-generated content if not customized

DeepBrain AI stands out as a revolutionary tool in the realm of AI video content creation. It offers businesses and individuals the ability to create hyper-realistic videos using AI avatars, eliminating the need for anchors, actors, filming teams, and extensive editing. This not only saves time but also significantly reduces production costs.

The software’s strength lies in its diverse cast of over 100 fully licensed AI avatars, which can communicate in more than 55 languages, ensuring a global reach. For those seeking a more personalized touch, DeepBrain AI offers custom avatars, perfect for celebrities, politicians, and other public figures.

With prebuilt video templates tailored for various platforms like YouTube, TikTok, and Instagram, users can quickly generate content suitable for their target audience. The online video editor is designed for ease of use, allowing even those unfamiliar with video editing to produce professional-quality content.

Furthermore, DeepBrain AI is not just about video creation. The integration of AI chatbots facilitates real-time conversations, making it a versatile tool for businesses aiming to enhance customer engagement.

DeepBrain AI
4.8 out of 5 stars
DeepBrain AI offers a leading video generator, transforming text into videos swiftly with photo-realistic AI avatars. It provides multilingual support, diverse customizable avatars, and intuitive editing tools, optimizing video production costs and time. Ideal for businesses and freelancers.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
AI Avatars
AI Video Generator
PowerPoint to Video
Face Swap
Price starting at:$30
Pros and Cons
Users can produce AI-driven videos in a mere 5 minutes.
Content is endowed with a touch of genuine feel due to the lifelike AI avatars.
The tool can cater to diverse audiences with its 80+ languages and voice capabilities.
Diverse use, from education by teachers to content creation for platforms like YouTube, underscoring its wide range of applications.
Users on the Starter Plan might find the 10-minute video cap to be somewhat limiting.
Traditional video editing features may be missed by those who lean towards visual editing over text-based inputs.
Best for: Small, Medium, and Large Media & Retail Brands, Agencies, Educators
DeepBrain AI
4.8 out of 5 stars
DeepBrain AI offers a leading video generator, transforming text into videos swiftly with photo-realistic AI avatars. It provides multilingual support, diverse customizable avatars, and intuitive editing tools, optimizing video production costs and time. Ideal for businesses and freelancers.


Key Features: 

  • Speed writing
  • Long-form document editor
  • SEO Surfer integration
  • Multiple language options
  • Plagiarism detector


  • Various content templates available 
  • Easy-to-use interface
  • Active community 


  • May include redundant data 
  • May require fact-checking 

Previously named Jarvis AI until they changed the name in 2022, Jasper AI is one of the top tools for AI writing. The company itself is ever-growing, having acquired multiple writing tools like Shortly AI, Outwrite, and Headlime to further enhance their customer’s experience with Jasper AI. Currently, some of these tools are separate software tools since Jasper is still in the process of integrating them into its system.

As for what it offers, Jasper AI helps create a variety of content, such as scripts, articles, books, and more. It can help you come up with new ideas in at least 25 languages. This AI software tool is used by more than 80,000 marketers at companies like Google, IBM, Airbnb, and Logitech. 

All in all, Jasper AI is a great tool if you are facing writer’s block and need to get the job done quickly. 

3. Rapidely


Key Features:

  • AI-powered social media content creation
  • Monthly content calendar generator
  • Carousel maker for engaging visual posts
  • AI-assisted writing with personalized tone
  • Trending audios for Reels
  • Multi-account management and collaboration
  • Content suggestions tailored to individual brand voice and audience


  • Consistent flow of engaging social media content
  • Streamlined workflow for multiple accounts
  • Automated content calendar with tailored posts
  • Quick and on-brand carousel creation
  • Captivating captions tailored to brand voice
  • Access to trendy audio collections for Reels


  • Specific focus on social media might limit broader content applications
  • Personal experience might vary based on the complexity of the brand voice

Rapidely AI is a premier content creation software specially designed for social media professionals, agencies, and businesses. It leverages the power of GPT4 to ensure that the social media content it generates is not just relevant but also engaging and on-brand.

For businesses looking to elevate their social media game, Rapidely AI offers a suite of features, from automating content calendars to crafting expert carousels in seconds. The software prides itself on being the ultimate time-saver, eliminating the need for lengthy brainstorming sessions by using AI to tailor content based on account type, goals, content pillars, audience, and tone of voice.

One standout feature is its AI-Assisted Writing, which works in tandem with users to craft compelling social media captions and content ideas. By merging human creativity with AI-powered suggestions, Rapidely AI ensures the content not only resonates with the target audience but also stands out from the competition.

4.7 out of 5 stars
Rapidely is a transformative tool, leveraging sophisticated GPT-4 technology, to offer entrepreneurs and social media professionals an unparalleled experience in generating captivating content with remarkable ease.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
Monthly Calendar Generator
Carousel Maker
Captivating Content
Trending Audios
Personal Content Creation Assistant
Price starting at:$29
Pros and Cons
Rapidely's AI hashtag generator provides an actual list of great hashtags based on your post content.
One of the most affordable AI social media tools available.
Endless social media post ideas.
Versatile across various industries.
Incorporated AI chat.
No Calendar Sharing Feature
Best for: Small Businesses and Entrepreneurs
4.7 out of 5 stars
Rapidely is a transformative tool, leveraging sophisticated GPT-4 technology, to offer entrepreneurs and social media professionals an unparalleled experience in generating captivating content with remarkable ease.

4. Trellis


Key Features:

  • Comprehensive keyword explorer 
  • AI-driven content creation powered by ChatGPT 
  • In-line editing tool with real-time Amazon Seller Central updating 
  • Keyword usage and performance analytics 
  • Detailed keyword performance metrics 


  • Seamless integration of keyword analysis and content creation 
  • Ability to generate multiple content variations 
  • Direct feedback on keyword usage in content 
  • Insightful metrics to judge keyword performance 
  • Competitor analysis through the ‘View Keyword Explorer’ 


  • Might require multiple recommendations for optimal content 
  • Overemphasis on keywords might affect content readability 

Trellis Content Module brings a multifaceted approach to AI content creation specifically tailored for Amazon Seller Central. At its core, the platform aids users in deciphering the most converting keywords related to their product, ensuring optimization of their listings. The generative AI system, harnessing the power of ChatGPT, crafts SEO-enhanced product titles and bullet features, allowing for instant re-generation if the user deems the content unsatisfactory.

One standout feature is the in-line editing tool which not only facilitates effortless editing of AI-generated content but also provides instant feedback on character count, used and unused keywords. This is invaluable for sellers, given Amazon’s A9 algorithm nuances. In addition, the tool offers a deep dive into keyword performance with metrics such as impressions, CTR, conversion rate, and more.

Going beyond just metrics, the ‘View Keyword Explorer’ brings forth competitor analysis and ratings, providing a comprehensive view of how a particular keyword is performing in the market. For Amazon sellers looking for a combination of insightful analytics and AI-powered content creation, Trellis Content Module proves to be a robust solution.

4.8 out of 5 stars
Trellis uses AI and algorithms to help ecommerce brands succeed on marketplaces like Amazon and Walmart with features like automatic ad placement and dynamic pricing.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
Advertising Automation
Product Content
Automatic Listing Optimization
Bid Automation
Dynamic Pricing
Price starting at:$299
Pros and Cons
Helps you win at ad placement with automated bids matched to keywords
Ad targeting at all levels of the sales funnel
Dynamic pricing lets you prioritize volume or profit
Even with onboarding, there’s a steep learning curve
Too many extra fees (sales tier fee per brand and marketplace on top of monthly subscription)
Best for: Ecommerce brands of all sizes
4.8 out of 5 stars
Trellis uses AI and algorithms to help ecommerce brands succeed on marketplaces like Amazon and Walmart with features like automatic ad placement and dynamic pricing.

5. AdZis


Key Features: 

  • Product descriptions
  • Blogs and listicles 
  • Videos
  • Social posts 
  • Chat and email support 


  • Includes a do-it-yourself mode 
  • Great for bulk generation of product descriptions


  • UI can be improved 
  • Some write ups can be somewhat generic 

AdZis is an eCommerce content engine powered by artificial intelligence that makes it easy for you to keep up with the competition and stay on top of your content. With this AI writing tool, you can generate product descriptions, social media posts, articles, SEO titles, and even alt tags with ease. As of writing, AdZis has helped publish more than 500,000 write ups for over 50,000 clients. 

What makes AdZis great for eCommerce businesses is that it allows them to create quality product descriptions regardless of the number of products they have. Meanwhile, AI-generated posts for social media using the software will enable you to engage your followers regularly. Aside from generating social media captions and banners, AdZis allows you to schedule your posts on various platforms, such as Facebook, Twitter, and Instagram.

The AdZis Content Engine generates your business’s tags and titles automatically. The software creates relevant and keyword-optimized SEO tags & alt tags.

Overall, AdZis is ideal for companies or individuals with eCommerce stores. It is ideal for companies without enough writers or that need to produce a lot of descriptions in a short amount of time. While its blog capabilities aren’t as strong as some of its competitors, you may find them useful nonetheless. 

6. Copysmith


Key Features: 

  • Bulk product descriptions
  • Bulk content generation
  • Campaign builder
  • Integrations
  • API
  • Chrome extension
  • Teams and collaboration


  • Landing page templates with well-written copy
  • Easy-to-use interface
  • New users can access tutorials


  • Most suitable for short content 
  • Customer support can be improved

Copysmith is an AI content creation software tool for eCommerce and enterprises. With this AI tool, businesses can scale the creation, distribution, and launch of marketing content.

Agencies, eCommerce businesses, and enterprise teams can use Copysmith to enhance their product descriptions. With SEO-friendly meta tags and product descriptions, you can rank higher and increase conversions.

Copysmith also features a Campaign Builder, which facilitates the buying process and helps you quickly build campaigns. Having a clear customer journey can lead to more sales and repeat business.

Comparatively speaking, Copysmith delivers high-quality content. You can choose from a wide variety of templates. Plus, you can turn a rough draft into a well-written article quickly.

Ideal for Writers

7. Grammarly


Key Features: 

  • Contextual spelling checker
  • Grammar checker
  • Corrects punctuation
  • Proofreader 
  • Long-form editor
  • Offers style suggestions


  • Real-time correction
  • Comes with explanations
  • Offers customization features 


  • Free version has limited features
  • Occasionally doesn’t work as expected

Considered a must-have writer tool for good reason, Grammarly is one of the best-known browser extensions that every writer needs. People typically use Grammarly to correct their grammar and enhance sentences. For instance, Grammarly uses AI to detect lengthy or hard-to-read sentences and offers alternatives you can use.

Additionally, Grammarly lets you select the overall tone you want your content to have, so the tool can make suggestions to achieve that tone. Because of these features and capabilities, Grammarly is a handy tool that every writer needs under their belt, especially to make error-free content. However, some suggestions may not always apply to your content.

8. Wordtune


Key Features: 

  • Rewrites with AI 
  • Shortens or lengthens content
  • Changes content’s tone
  • Checks spelling and grammar
  • Can be integrated with Microsoft Word
  • Also available as a browser extension 


  • Offers easy ways to edit and enhance long-form content on various platforms
  • Presents various writing styles


  • Can’t generate brand new content on its own
  • Free plan is limited 

Wordtune is a great paraphrasing tool that works as both a long-form content editor and a browser extension. This software is ideal for people who write novels since it allows you to self-edit to rephrase your sentences and make them clearer. Using AI, Wordtune offers you multiple options to change the tone and shorten or expand your text. This software tool preserves the meaning of your text as well as enhances the word choice, tone, and flow of your text.

Wordtune can also help those who aren’t native English speakers. This AI tool is capable of converting 7 languages, including Spanish, Korean, Mandarin, and Arabic, into English.

People who need to edit long-form content will enjoy Wordtune’s features and use it on multiple platforms like Microsoft Word. 

Ideal for Marketing and Content Creation Tools

9. Surfer SEO

Surfer SEO

Key Features: 

  • Creates outlines for desired content
  • Optimizes existing and new content according to current SEO standards
  • Helps generate ideas for content
  • Growth management
  • Keyword research
  • Audit


  • Excellent if you are stuck in a rut for ideas and want your content to be SEO-optimized
  • Facilitates easy creation of content briefs 
  • Allows for quick insights


  • Does not generate new content on its own

If your goal is to produce content that fits SEO standards, Surfer SEO is a tool worth checking out. The software allows you to perform keyword research, use AI-created outlines, and find content ideas related to your brand and goals. It also allows you to audit existing pages that you have already written on your website to further improve your content.

Surfer SEO does not generate content for you. Instead, Surfer SEO analyzes content that is already written or as you write your content. From there, the AI tool will tell you what your content lacks and how to optimize it using the best SEO practices. So if you need to focus on SEO for content, Surfer SEO is a good choice, but you may want to check out other tools if you want AI software to write content for you. 

10. Paragraph AI

Paragraph AI

Key Features:

  • Creates fast replies
  • Grammar checker
  • Plagiarism checker
  • Lets you choose the tone and formality of the message


  • Easily make messages or replies that suit the exact tone you want to achieve
  • Available for both iOS and Android 
  • Available as a Chrome plugin 


  • May still need manual adjustments to make it sound more like yourself or your brand

Whether you are on the go and need to come up with engaging content on the fly or want to phrase a statement in a specific tone, Paragraph AI is one of the best writing apps you can have on your phone. You do not even have to write content and have the app rewrite it. Instead, you can write a command, such as “Write an e-mail to Miranda to ask her to join our party on Friday,” and the AI will write a message as if you wrote it. You can adjust the formality, friendliness, and overall tone of the message to make it as casual or as professional as you like.

If you frequently need to respond to people and don’t have time to come up with messages, Paragraph AI is a great app for you. But keep in mind you may need to still slightly edit the created text to make it sound more personal.


Key Features:

  • Generates short copy
  • Templates for blog content, digital ad copy, eCommerce copy, sales copy, social media content, and website copy
  • Adjusts tone
  • Has a long-form content editor


  • Writes and enhances short-form copy for blogs, emails, social media posts, and more 
  • Easy-to-navigate dashboard 
  • Fast email support


  • Generated copy may require fact-checking
  • Not the best for long-form content
  • No third-party integrations

People who struggle to write copy can benefit from using’s useful tools. The software offers multiple templates to suit your various writing needs, such as emails and social media captions. You can also select the tone to adjust how your overall copy sounds to make it luxurious, friendly, and more. 

While offers a long-form editor, the tool is not ideal for creating long-form content and is better for quick messages, which is why it is best for emails, social media captions, and short blogs. Among its 4 million clients include Microsoft, Nestle, Ogilvy, and eBay. 

All in all, if you need to make short and sweet social media captions, blogs, and emails, is a solid choice. Just note that the generated copy may still need some manual labor to edit and check facts.


Key Features:

  • Quickly generators copy
  • Choose from more than 40 content types
  • Adjusts the copy based on your brand and target audience


  • Great for bulk generation of copy
  • User-friendly dashboard


  • Some content suggestions don’t work well 
  • Lacks sources for statistics prides itself in being more than your normal AI content generator as it claims to be a virtual content assistant. This software program utilizes AI and machine learning to analyze your brand, target audience, and business processes to create original content relevant to you. You can use to make a variety of content, including news, blog posts, social media posts, and product reviews. 

Over 250,000 individuals leverage to generate content for engaging their audiences. As of writing, the AI software tool has helped create more than 5 million pieces of content for blog writers, content creators, social media managers, email marketers, and more. Overall, is great if you want to make a copy relevant to your brand or refresh your old content to stay ahead of the competition.

13. Outranking


Key Features: 

  • Quick, high-quality content generator 
  • Optimizes content for SEO
  • Content strategy
  • Content marketing
  • Tracking
  • Integrations


  • Provides steps for content optimization
  • Reasonable pricing 
  • Deep content research


  • Features can be overwhelming for beginners
  • Limited free plan

Outranking focuses on creating content strategies and optimizing content to enhance your written work with good SEO practices. Outranking also offers AI content writing tools to generate content for you. You can choose from multiple workflow options, which are:

  • Create an SEO brief for a writer
  • Generate a first draft using AI
  • Research writing using AI

As such, you can use Outranking to make briefs and first drafts if you are stuck in a rut, but you also have access to creating well-researched content without writing it yourself. 

Final Thoughts

AI writing software tools are a big help to marketers and businesses that want to reach more of their target market using engaging content. With the best AI content creation software tools, you can generate content, such as social media captions or ad copy, with less effort, thus saving you time and allowing you to focus on other areas of your business. 

About the Author
Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.