Overview
There are nearly 10 million sellers registered on Amazon, and close to 2 million of them are actively competing for the same shoppers every day. Amazon captures more than 40% of all US ecommerce, six times its nearest competitor. The brands winning on that platform aren't just working harder. They're making better decisions, faster, with better information.
That's what Trellis is built for.
Trellis is an Amazon growth platform. Revenue, margin, and market share are the goal. Ads, pricing, audience signals, and inventory data are all levers toward that goal, and they work better when they're coordinated. Most tools automate one piece and leave the operator to connect the rest. Trellis connects them.
That means handling the volume of decisions no team can make manually: bids across thousands of targets, keyword harvesting, budget pacing, pricing adjustments, all running in a system where each signal informs the next. The operator controls the logic behind every decision. You choose how each campaign optimizes, set the rules that govern behavior, and can verify what's happening and why. Less time managing the machine means more time, and more margin, going toward growth.
Brands like ZWILLING J.A. Henckels, Momofuku, South Shore Furniture, Mountain Warehouse, and Backyard Discovery use Trellis to grow on Amazon without surrendering visibility into how that growth gets made.
The question for most Amazon brands isn't whether to use software to compete. It's whether the software they're using is actually built for the complexity they're operating in.
Pricing
Trellis charges a flat platform fee. Costs don't grow proportionally with your ad spend. Managed services are available as a flat add-on, separate from the platform. Short-commitment pilots and flexible deal structures are available for brands that want to prove value before scaling.
The Details
Advertising
6 distinct optimization algorithms, each with a different logic and lookback window, not parameter settings on the same engine. A new product launch needs aggressive velocity bidding. A mature SKU needs efficient harvest. A margin-protection play needs a ceiling on spend. Trellis lets you assign different optimization logic per campaign. The algorithm you choose runs with full transparency: bid logs, a rules engine that fires on conditions you define, and a Bid Simulator that lets you model changes before they go live.
Dynamic Pricing
Buy Box-aware repricing with margin visibility after FBA fees. When a price change affects conversion rate, the ad algorithm responds automatically. When inventory hits a defined threshold, bids adjust without anyone having to catch it.
Coordinated Data Layer
Ads, pricing, and inventory signals share a single data layer. AMS Marketing Stream delivers hourly performance data, where most platforms run on 24 to 48 hour report pulls. AMC audience data applies directly to Sponsored Products and Sponsored Brands, not just DSP. B2B and consumer campaigns run on separate budgets and optimization logic, because they're different channels.
Analytics and Reporting
TACoS, margin-after-fees, share of voice, new-to-brand versus repeat, and LTV in one dashboard, not three separate reports. Reporting is powered by Amazon Marketing Cloud (AMC), which surfaces shopper behavior across the full path to purchase, not just the last click. Digital Shelf analytics track keyword-level query share alongside organic and sponsored rank in the same view. Change annotations log what happened and why, with before-and-after performance attribution so you can explain a TACoS shift without digging through three separate tools.
Demand-Side Platform (DSP)
For brands ready to reach shoppers beyond the search results page, Trellis manages Amazon DSP campaigns alongside your sponsored ads in a single workflow. DSP lets you serve display, video, and audio ads across Amazon properties and the broader web: Prime Video, Kindle, third-party sites, and more. Audience targeting is behavioral, contextual, and lifestyle-based, and AMC data feeds directly into audience creation and frequency optimization. That means remarketing and prospecting campaigns built on real shopper behavior, not guesswork, with the same visibility into performance that governs the rest of your Amazon strategy.
Audience Builder+
Most brands keep their Amazon and DTC data in separate systems and end up leaving performance on the table. Audience Builder+ connects your Shopify and DTC first-party data with Amazon Marketing Cloud, so you can build lookalike audiences, run remarketing campaigns, reduce cart abandonment, and cross-sell into your existing customer base, all through your Amazon Sponsored and DSP campaigns. Audiences sync daily. No SQL required.
TikTok Shop
Trellis connects Amazon brands to TikTok Shop through TikTok Reach, a creator outreach and campaign management tool built for ecommerce. Access a directory of 4M+ creators, manage partnerships at scale, and measure the Amazon halo effect of TikTok-driven traffic through AMC. For brands building awareness off-platform and want to see how it converts on Amazon, this closes that loop.
Walmart
Trellis runs Walmart advertising automation alongside Amazon in the same platform. Sponsored Products, Walmart DSP, dynamic pricing, and audience targeting, including custom audiences built from behavioral data and frequency-capped campaigns, all managed with the same optimization logic applied to your Amazon operation.
Managed Services
A two-tier team structure: a strategic CSM for category pattern recognition and strategy, and a separate execution team for monitoring and campaign management. Automation handles roughly 80% of the optimization work. The human team focuses on the decisions that require judgment. The brand has full visibility into what the CSM is recommending and executing, decisions not just outcomes.
What That Looks Like in Practice
Most platforms give every product the same instruction: hit this ACoS target. But a launch SKU and a mature hero SKU and a margin-protection play are three different problems. Running the same optimization logic across all of them means some products are systematically overspent, some are starved of budget, and the aggregate number looks fine while the individual results quietly underperform.
Trellis lets you differentiate. A launch SKU runs growth-at-any-cost to build velocity. A hero SKU runs efficient harvest. A competitive keyword runs position defense even when returns compress. Each product gets the logic that fits its actual job.
The compounding effect of that over time is real. Fewer misdirected dollars. Better margin visibility. More budget going to what's actually working. The brands that pull ahead on Amazon aren't outspending their competition. They're just making fewer avoidable mistakes, at scale, consistently.
That's what Trellis is built to deliver.
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Features
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Ease of Use
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Reporting
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Integrations
