23 Best Social Media Management Tools to Boost Your Online Influence

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If you want to get the most out of your social media strategy, you need the right tools.

Well, you’re in luck! Here you’ll find more than 23 of the best social media management tools you need to do everything from creating killer content to monitoring your performance. You spend a lot of time (and probably money) to create great content for your followers. But if you’re not using the right social media management tools, you’re making things harder on yourself than they need to be.

If you’re just getting started, this post applies to you, too. Maybe even more so, because you have the chance to do things the right way, from the beginning. You’ll probably even be able to grow your accounts faster by being organised so early on. Really, it doesn’t matter where you are in your social media marketing efforts—if you’re on social media, then you need to manage it properly. That’s not just a matter of posting and engaging, but also understanding how good (or not) you are at doing all that. Without good reporting, there’s no point in doing it at all.

Using the right tools to manage your social media presence will help you create better content, reach more followers, gain a deeper understanding of your target audience, and get more conversions—no matter if those conversions are sales, subscribers, or some other measure entirely.


Best Social Media Management Tools to Boost Your Online Influence:


1. Brandwatch (Formerly Falcon.io)

Brandwatch (Formerly Falcon.io)

Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. The platform is designed to give social media professionals access to a structured set of features that help listen, engage, measure, and publish content that makes a difference.

Brandwatch Key Features

  • Plan, schedule, edit, and post across multiple networks
  • Store assets for repurposing
  • Map, brief, roll-out, and collaborate on end-to-end campaigns.
  • Arrange multiple feeds to build the inbox that suits you best
  • Social media listening – track brands, topics, and phrases (Full Suite only)

Brandwatch Pricing

Brandwatch offers a 14-day free trial. Pricing starts at $129/month.

Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price starting at:$108
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Small, Medium, and Large businesses
Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. AgoraPulse

AgoraPulse

While not as well known as the Sprout Social or Hoot Suite, Agora Pulse has been quietly making a name for itself over the last few years. Before Sprout had their unified inbox, Agora was making lives easier with Inbox Zero. It’s the same concept, done first—and better. It doesn’t just collect messages and mentions, but any comments on your posts, as well. And where Sprout’s inbox also shows any posts surfaced as a result of your social listening for hashtags and mentions, Agora keeps those separate for a cleaner experience. Inbox Zero is strictly for staying social with the people who are reaching out to you in one form or another. 

Agora’s inbox also integrates with Facebook’s marketing API, so you can see and manage comments people leave right alongside the other messages. This is a good thing: advertising is supposed to present you at your best and, let’s face it, people don’t always leave the nicest comments. It’s good to have a real time way to react to (read: delete) those. And for people who are leaving real and/or positive comments? It never hurts to engage with them, and show them there’s a real social aspect to your social media marketing. 

With plans ranging from $39 to $239 a month, Agora should appeal to businesses of all sizes.

AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

3. Loomly

Loomly

Loomly lets you manage all of your social media content—both organic posts and ads—from one platform. It also helps you store, organize and use your photos, videos, notes, links and post templates in a central library.

Loomly Key Features:

  • Get post ideas, based on trending topics, RSS feeds, date-related events, and social media best practices
  • Step by step guidance to help you create posts and ads
  • Automatically generate post and ad previews
  • Collaborative review and approval workflow
  • Plan content ahead of time

Loomly Pricing:

Loomly offers a 15-day free trial. Pricing starts at $25/month (when billed annually).

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$26
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

4. Sendible

Sendible

Sendible is an all-in-one social media management tool that works with 20+ social networks and blogging services. It includes a full suite of scheduling tools, allowing you to queue posts for your social networks, blogs, and even mailing lists.

The smart queue can adjust publication times for you so you can set your evergreen content to republish over time.

Sendible Key Features:

  • Tailor posts and images for each social network
  • Interactive calendar to visually plan, schedule, and review your social media campaigns
  • See messages and respond from the dashboard (including delegating conversations to specific team members)

Sendible Pricing:

Sendible offers a 14-day free trial. Pricing starts at $24/month (annual billing).

Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.5
Support
4.5
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$29
Pros and Cons
Excellent social scheduling features
Content recommendation tools
Social engagement platform
Brand monitoring
Social listening feature can be slow
Clunky organization of the platform
Best for: SMMs, corporate marketing teams and digital agencies
Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

5. Iconosquare

Iconosquare

Iconosquare is a social media management tool that makes it ridiculously easy to monitor, publish, and analyze your social content. The dashboard is modern and easy to use and navigate.

With Iconosquare, you can schedule single-image and video posts, Facebook statuses, and Instagram Carousels and Stories, and then some. Plus, you can categorize your content, making it easy to find the images you want when you want them.

Iconosquare Key Features:

  • Tag other users’ accounts and locations in your Instagram posts
  • Tag your location when posting to your Facebook page
  • Security and post validation to keep your brand safe
  • Save captions so you can easily use them again

Iconosquare Pricing:

Iconosquare pricing starts at $29/month (when billed annually).

Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$49
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

6. Foursixty

Foursixty

Foursixty lets you turn your Instagram content and user-generated content into shoppable galleries, track creators and gifting programs, secure the rights to user-generated content, and get advanced Instagram insights and analytics.

Foursixty is great for eCommerce businesses and lets you showcase your products in gorgeous, shoppable galleries. You can even customize and show off your content on product pages, in your email newsletters, and pretty much anywhere you can embed code.

Foursixty Key Features:

  • Integrate fully customized shoppable Instagram & UGC galleries
  • Showcase product-specific Instagram galleries in your product detail pages
  • Integrate eCommerce platform-specific conversion pixels in your site
  • Customize the galleries so they look like a cohesive part of your brand identity

Foursixty Pricing:

Foursixty has a 21-day free trial. Pricing starts at $50/month.


7. Sprout Social

Sprout Social

Sprout Social is an all-in-one social media management tool that helps you understand and reach your audience, engage your community, and measure performance. It makes it easy to streamline and scale social monitoring and engagement efforts.

Sprout Social includes everything your team needs to get the most from your social media marketing efforts.

Sprout Social Key Features:

  • Uncover trends and actionable insights from social data
  • Plan, organize, schedule and deliver content as a team
  • Unified inbox to streamline social monitoring and improve responsiveness
  • Rich social data and dashboards

Sprout Social Pricing:

Sprout Social offers a 30-day free trial. Pricing starts at $99/month.

Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$249
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

8. Buffer

Buffer

Buffer is one of the most popular social media management tools for influencers, solopreneurs, and businesses. It lets you schedule posts across social media platforms with a simple, easy to use interface.

Buffer’s Publish tool makes it easy to plan and publish your content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn from a single dashboard. With the Analyze tool, you can easily measure your social media performance, create visually appealing reports, and get recommendations to grow your reach, engagement, and sales.

Buffer Key Features:

  • Create a preset publishing schedule for each social account
  • Custom tailor your posts for each social network
  • See the times that will earn your Instagram posts the highest reach
  • Determine how often you should be posting to drive the most engagement

Buffer Pricing:

The Publish tool starts at $12/month (when billed annually). You can get the Analyze tool starting at $28/month (annual billing).

Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesse
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

9. BuzzSumo

BuzzSumo

BuzzSumo isn’t really a social media management tool in that you don’t use it to manage and monitor your accounts. Instead, its chief use is to measure the social performance of content on websites. This isn’t just showing you what’s trending, but gives you a detailed breakdown of social engagement for each piece of content across Facebook, Twitter, Pinterest, and Reddit. 

The function of this is twofold: First, it can be used as a content strategy research tool, as you can find out the kind of content that’s resonating with audiences. While you can’t search according to any audience criteria (you won’t get demo- or psychographics on them), you can restrict the search to be content from your competitors. Their target audience is your target audience, so it helps to know what they’re doing right (and wrong).

Restricting the search by domain (or author) also facilitates the second use for BuzzSumo: monitoring and analysing your own content’s performance. And if you’ve found that your blog posts aren’t reaching as wide an audience you would have liked, there’s a built-in influencer search feature to find people who can amplify them. 

BuzzSumo is useful for companies of any size that rely on a content marketing strategy, because it focuses on tracking the actual content rather than accounts. This gives a more holistic view into how well the content is working, as opposed to the social post that promoted the content. With plans that range from $79 to $499 per month, there’s something there to fit almost any budget.

BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$99
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

10. HeyOrca

HeyOrca

HeyOrca offers a long list of tools and integrations to simplify social media management and you’ll find it especially valuable if you’re an agency. Not only will it help you to save time, but also win over your clients’ trust. 

You can easily plan and share scheduled content to get input from others from one place. If you need to make any changes, all you need to do is click and drag. Once all parties have shared their feedback and approved the content, it lets you publish posts directly to Pinterest, Facebook, Instagram, TikTok, Twitter, Google My Business, and LinkedIn. To help you monitor performance, you can create social media reports automatically for Facebook, Instagram, Twitter, and LinkedIn. 

HeyOrca Key Features:

  • A visual post editor so that you and your clients see the same picture
  • Bulk actions for editing multiple posts 
  • Automated approval reminders
  • Unlimited media storage

HeyOrca Pricing: HeyOrca offers a free 14-day trial. Pricing starts at $59 per month per calendar and generous discounts are available if you sign up for five or more calendars.

HeyOrca
4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.9
Reporting
4.5
Overall Score
4.5
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Reporting/Analytics
Team Workflow & Collaboration
Content Calendar
Facebook Ads Moderation
Price starting at:$59
Pros and Cons
Excellent collaboration and approvals system
Integration with Canva for post designs
Simple interface that shows scheduled posts at a glance
No bulk upload feature or way to reshare others' posts
No engagement-related features (although these are reportedly coming soon)
Limited paid post tracking
Best for: Agencies and teams
HeyOrca
4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.

11. Adobe Spark

Adobe Spark

Adobe Spark helps you create social graphics, web pages, and short videos in minutes. Then, you can share your creations instantly.

Adobe Spark lets you use the images you want to make the most impact with your target audience. You can upload images from your own device or cloud storage, or choose from thousands of free online images.

Adobe Spark Key Features:

  • A variety of free professionally designed fonts
  • Wide variety of best-in-class layouts and colors
  • Share via social media or emails

Adobe Spark Pricing:

Adobe Spark has a limited free plan. Pricing starts at $9.99/month (with 1-year commitment).


12. CoSchedule

CoSchedule

CoSchedule has a great social calendar feature that makes it easy to schedule and organize your social media posts. It’s another social media management tool that has a social inbox so you can answer questions quickly, support your customers, and build your community.

CoSchedule includes analytics, making it easy to identify your top social content, measure campaign performance, and gain valuable insights on specific social profiles.

CoSchedule Key Features:

  • Templatize your social schedule to create and publish more content
  • Share content at the perfect time to increase reach and engagement
  • Connect with your audience in real-time
  • Schedule and share recurring analytic reports

CoSchedule Pricing:

CoSchedule pricing starts at $9/month (billed annually).

CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.2
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$39
Pros and Cons
Centralized dashboard and calendar
Easy collaboration for teams and clients
Project management tools
Multiple features
Noncompetitive pricing
Not enough customization options
Slow loading
Best for: Professional marketers, marketing teams, and marketing agencies
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

13. Canva

Canva

Canva offers a wide range of images and templates you can customize to make your posts pop. It has custom color palettes and font pairing options that make it easy to create beautiful content.

Canva Key Features:

  • Thousands of templates to choose from
  • 100+ design types including social media posts, presentations, letters, and more
  • Hundreds of thousands of stock photos and graphics

Canva Pricing:

Canva offers a really nice free plan. Paid plans start at $10.99/user/month (billed annually).


14. Sked Social

Sked Social

Sked Social is a social media management tool that lets you visually plan, schedule, and analyze Instagram posts and stories so you can better engage with your followers and convert more customers. It lets you upload bulk content to your Instagram account and has a simple, easy to use interface.

Sked Social Key Features:

  • Schedule and automatically post everywhere
  • Multiple accounts and unlimited users
  • 60+ filters, cropping tools, stickers, texts, and overlays
  • Quick scheduling tools
  • Social media post templates to auto-fill hashtags and mentions

Sked Social Pricing:

Sked Social offers a 7-day free trial. Pricing starts at $21/month (billed annually).


15. SOCi

SOCi

SOCi is a social media management tool for multi-location marketers that helps you manage your local presence. It even allows you to create, host, and share libraries of branded content across multiple locations to keep branding consistent.

SOCi offers location grouping, scheduling, and approvals to help you share your content to multiple pages simultaneously during the times of highest local engagement.

SOCi Key Features:

  • Maintain accurate & consistent information across 100s to 1000s of business listings and networks
  • Notifications and send real-time responses for every engagement on every social platform across all business locations
  • SOCi SmartBot™ can instantly deploy conversational chatbots across thousands of local Facebook Messenger accounts

SOCi Pricing:

SOCi pricing isn’t publicly available, so you’ll need to schedule a demo and get a custom quote.


16. Google’s Campaign URL Builder

Google’s Campaign URL Builder

If you’re a brand or influencer who regularly collaborates with other creators on social media, Google’s Campaign URL Builder gives you an easy way to set up UTM tracking links so you can keep track of how much traffic you’re sending their way, or vice versa.

You just fill in your parameters (source, medium, campaign, term, and content) and it will create a URL complete with UTM tracking that you can share with your marketing partners.

Google’s Campaign URL Builder Key Features:

  • Keep campaign data organized
  • Track custom campaign performance
  • Easily find out which campaigns are performing and which aren’t

Google’s Campaign URL Builder Pricing:

Free!


17. Socialoomph

Socialoomph

SocialOomph is a social media management tool for individuals and teams. You can manage your own and client social media posts and easily partition client data using the team feature and tags.

One of the cooler features of SocialOomph is the ability to use self-destructing posts. You can set time-sensitive points to delete after a period of time which is great to keep from confusing followers with outdated info.

SocialOomph Key Features:

  • Authorize teams to work on selected social profiles and blogs
  • Schedule posts to publish at a specific date and time
  • Set up automated publishing limits so you don’t post too much
  • Automatically create social and blog posts from RSS feed entries

SocialOomph Pricing:

SocialOomph offers a limited free account. Pricing starts at $15/month.

Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.4
Ease of Use
4.0
Support
3.8
Overall Score
3.7
Features & Pricing
Content Management
Conversion Tracking
Keyword Filtering
Post Scheduling
Price starting at:$55
Pros and Cons
Extensive integrations
Lifetime free account
Competitive features for post publishing and use
Bulk scheduling feature
Fast billing cycle every 2 weeks
​Basic reporting features for some platforms
Best for: Social media users
Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.

18. Revive Old Post

Revive Old Post

Revive Old Post makes it easy to repurpose or revive older content. It lets you share new and old content so you can promote whatever you want. Plus, it can fetch pictures from blog posts automatically and then attach them to your social media shares.

Revive Old Post allows for custom social media scheduling, so you can specify the time between each share, the days before sharing, and the number of posts you want to share.

Revive Old Post Key Features:

  • Share to Twitter, Facebook, LinkedIn, Instagram, Pinterest, and Tumblr
  • Full control over what you share (post titles, hashtags, mentions, or custom text)
  • Share posts, pages, media, and custom post types
  • Automatically fetch hashtags using tags and categories
  • Share your posts over and over

Revive Old Post Pricing:

Revive Old Post pricing starts at $75.


19. Wistia

Wistia

Wistia is a social media management tool with the features you need to build your brand with video. It helps you keep your videos and playlists organized and includes a recording and video editing tool called Soapbox.

Wistia Key Features:

  • Deliver your videos to anyone, anywhere
  • Customize the video player to match your brand
  • Add CTAs, email gates, Annotation Links, and more
  • Ad-free
  • Use viewer data to reach new audiences and retarget existing viewers with ads on Facebook, Instagram, and Google

Wistia Pricing:

Wistia offers a limited free account. Paid plans start at $99/month.


20. SEMrush

SEMrush

SEMrush is an SEO tool, so you may be wondering how it made our list of the best social media management tools.

Simple.

It has 30+ features for digital marketing, including a social media toolkit that can help you uncover the social strategies used by your competitors, find your best-performing content, schedule and post to social networks, and more.

SEMrush Key Features:

  • Benchmark your social performance
  • Post booster to increase your Facebook reach
  • Built-in image editor, link shortener, and UTM builder

SEMrush Pricing:

SEMrush pricing starts at $83.28/month (when billed annually).

SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Support
4.4
Overall Score
4.5
Features & Pricing
Competitive Analysis
Direct Publishing
Social Media Calendar
Analytics/Reporting
Teams/Collaboration
Brand Monitoring
Content Amplification/Boost
Price starting at:$119.95
Pros and Cons
Easy to use for both clients and managers
Constantly updating features
Excellent keyword research tool
Comprehensive historical trends research
Some discrepency between Semrush and Google Search Console
Limited student access
Poor user management
Best for: Businesses of all sizes
SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.

21. e-clincher

e-clincher

eClincher is easy to use while still offering advanced publishing, social inbox, analytics, and collaboration tools that are perfect for businesses, brands, and agencies.

It includes a content scheduler that allows for auto-posting using smart queues to share social updates based on categories and segments.

eClincher Key Features:

  • Easily connect all of your social media accounts and third-party tools
  • Schedule your posts to multiple social networks, profiles, and pages
  • Publish posts automatically using smart queues
  • Automatically post with RSS feeds
  • Social inbox lets you see all of your social interactions in one place
  • Fully customized analytics dashboard

eClincher Pricing:

eClincher pricing starts at $59/month.

e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Post Scheduling
Social Media Monitoring
Price starting at:$65
Pros and Cons
Visual calendar for content overview
User friendly and intuitive layout
Fast customer service
Effective hashtag reporting
Lack of Instagram posting features
User interface may be difficult to use at first
Platform might not pull every single comment or message
Best for: Small & Medium Businesses
e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.

22. Later

Later

Later lets you plan your social media content in a visual format that is really quite stunning. It helps you streamline your workflow and makes it easy to plan, schedule, and post your content across social media platforms.

Plus, Later has built-in analytics so you can track your posts and make sure your content is performing the way you want.

Later Key Features:

  • Plan out your content with a drag and drop builder
  • Import media from anywhere and keep it organized
  • Easily find and share user-generated content
  • Create a shoppable Instagram feed

Pricing:

Later has a free plan. Pricing for paid plans starts at $9/month (when billed annually).

Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.3
Overall Score
4.3
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$18
Pros and Cons
Easy to use, simple interface and media gallery
Competitive pricing plans
"Best time to publish" feature
You need business accounts on social
Limited features compared to competition
Free version has basic features
Best for: Businesses of all sizes
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.

23. Hootsuite

Hootsuite

Hootsuite is an all-in-one social media management tool that lets you plan, create, and schedule posts across social media platforms. It lets you search and filter through existing social media to find brand mentions, demographics, and other insights.

Hootsuite’s analytics reports are customizable to let you focus on the data you need to meet your KPIs. And, it integrates with 35+ social networks as well as a number of third-party tools like Slack, Trello, Asana, and more.

Hootsuite Key Features:

  • Schedule posts to save time
  • Easily find, manage, and share social media content
  • Promote your best content right from the Hootsuite dashboard
  • Social media monitoring so you can follow topics important to you
  • Assignment and approval workflows to keep your teams working together

Hootsuite Pricing:

Hootsuite pricing starts at $29/month.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

Which Is the Best Social Media Management Tool for You?

Not all social media management tools are right for every business. The tools on this list offer a well-rounded selection of tools with different features and price points so you’re sure to find a tool—or tools!—that makes your business better and your social media easier to manage.

Are there more social media management tools out there? Absolutely! The best social media management tool for you is the one that offers the features you need at a price that works for your budget.

Looking for more free tools? Check out our list of free social media management tools!