20 of the Most Popular YouTubers To Look Out For In 2024

YouTube is the most popular video streaming platform in the world with over 2.7 billion monthly viewers. There is no scarcity of good content on the platform, no matter what your interest area is.

If you are looking for some of the best and most popular creators, then this is the post for you. Here we have curated a list of some of the most popular YouTubers that you can follow.

From beauty tutorials, and fitness sessions, to gaming streaming, and endless hours of cartoons - everybody can find something to watch on YouTube. The platform is loved by all types of creators, and it has managed to stay relevant by offering various types of content to view and enjoy. Popular content is not immune to the world's turbulences, so it's ever-evolving. Even the Number 1 position for most popular YouTuber has changed, with PewDiePie losing his top spot. Of course, popularity and earnings do not always go hand in hand, so we have curated a list of the top earning YouTubers in 2024 as well.

Subscriber numbers have significantly risen overall. Last time the 20th spot had 21.3 million subscribers. Now Ariana Grande, in position #20, has more than double that at 53 million subscribers. One of the main reasons for the change has been immense growth in overseas-based channels. YouTube is now particularly popular in India.

Most Popular YouTubers on the Planet:

1. T-Series

Subscribers – 251M

There was a heated battle for a couple of years between T-Series and PewDiePie for the Number 1 position on YouTube as measured by subscriber numbers. PewDiePie had been kingpin for some time. However, T-Series' popularity in India, combined with releasing far more content than any other channel, has now propelled them to a clear top position.

T-Series is India's largest music record label and also a film production company. The company actually runs 29 YouTube channels, but this is their premier one. It primarily shows music videos as well as film trailers. Much of its content is in the Hindu language.

2. Jimmy Donaldson (MrBeast)

Subscribers – 204M

Jimmy Donaldson, aka MrBeast, is an American YouTuber, entrepreneur, and philanthropist. Indeed, if you look at the About tab on his channel, you see that he has raised $20,000,000 to plant 20,000,000 trees, given millions to charity, donated over 100 cars, and even gave away a private island. He is credited with pioneering the genre of videos showing expensive stunts. His videos include expensive challenge videos that reward thousands of dollars.

He won YouTuber of the Year in the 12th Annual Shorty Awards in 2020.

3. Cocomelon - Nursery Rhymes

Subscribers – 166M

Cocomelon is a creator that specializes in 3D animation videos of both traditional nursery rhymes and original children's songs. Although third overall, they are now the most-viewed YouTube channel in the United States. They are the most subscribed children's channel.

Their videos predominantly feature children, adults, and animals interacting in daily life. They display the lyrics at the bottom of the screen. The videos they share on YouTube are a mix of standalone music videos, compilations, and livestreams.

4. SET India

Subscribers – 164M

To demonstrate how important the Indian market is to YouTube, SET India joins T-Series as one of the most subscribed channels. SET stands for Sony Entertainment Television, and Sony Pictures owns this channel. SET is one of India's most popular television channels, and this support has now flowed through to their YouTube channel.

In practice, the YouTube channel operates as a 24-hour Hindi General Entertainment Channel that provides complete family entertainment. It offers a full spectrum of genres from thrillers to dramas, events to comedies, game shows to dance shows, and much more. The videos appear to be a mix of recaps from their television show, along with some complete episodes.

5. Felix Arvid Ulf Kjellberg (PewDiePie)

Subscribers - 111M

Felix long reigned as the most popular YouTuber worldwide and creator of many original videos. Indeed, he has just celebrated his channel's 13-year anniversary.

He is a gamer and uses his channel to stream live videos of himself playing different games. He also has a meme review series and also does some vlogging. He often collaborates with other famous YouTubers to get more views on his videos.

Here’s a video of him playing Minecraft that got a whopping 55 million views.

6. Like Nastya

Subscribers – 109M

Like Nastya is another one of those kids' YouTube channels that have become popular in recent years. Young Anastasia Radzinskaya, also known as Nastya, Like Nastya, and Stacy, is a Russian American YouTuber. She will turn ten on January 14, 2024. Anastasia runs her channel with her parents. Although she is Russian (and started her channel there), Anastasia has moved to Florida in the United States.

Initially, the channel was a toy unboxing channel but later transformed into a channel showcasing visits to amusement parks in different countries.

8. Zee Music Company

Subscribers – 101M

This is yet another Indian company, showing the impact that large numbers of Indian viewers can have on YouTube. The company has captured a significant chunk of market share in Bollywood Music in a short time. It sees its main competition as being T-Series, both on YouTube and in the Indian music market as a whole. The company has an extensive library housing over 222,000 hours of television content and 3,818 movie titles.

It predominantly shares official Indian music videos on its YouTube channel.

9. WWE

Subscribers – 97.7M

WWE (World Wrestling Entertainment) has run televised professional wrestling bouts for many years. Like most such wrestling, WWE bouts are entertainment-based performance theater, featuring storyline-driven, scripted, and partially choreographed matches.

Its very popular YouTube channel features videos from favorite WWE Superstars, backstage fallout from live shows including Raw, SmackDown, NXT, and original shows such as Top 10, List This, WWE's The Bump, and much more.

10. BLACKPINK

Subscribers – 91.9M

Blackpink is a South Korean girl group. Its members are Jisoo, Jennie, Rosé, and Lisa. The group holds the record for being the highest-charting female Korean act on the Billboard Hot 100, peaking at number 13 with "Ice Cream" (2020). The Album (2020) was the first-ever album by a Korean girl group to sell more than one million copies.

The music video for their hit single "Ddu-Du Ddu-Du" (2018) is currently the most-viewed by a Korean group on YouTube. Their music videos for "Kill This Love" (2019) and "How You Like That" (2020) each set records for the most-viewed music video within the first 24 hours of release.

11. Goldmines Telefilms

Subscribers – 91.3M

Goldmines Telefilms is an Indian film company that specializes in dubbing movies. It provides Satellite and Terrestrial Television channels in India with delightful, innovative, pioneering content. It views its YouTube channel as an extension of this and premieres new South Hindi dubbed movies every Saturday, as well as full-length blockbuster Hindi movies, songs, comedy scenes, and much more.

12. 5-Minute Crafts

Subscribers – 80.3M

The 5-Minute Crafts channel shows just how diverse YouTube channels can be. It features life hacks and crazy home science tricks and teaches people how to do them themselves. It promotes itself as a place where people can learn to "experience the joy of doing it yourself."

Of course, not every life hack is particularly useful in your everyday life. One of the videos that went viral demonstrates how to leave an egg in white vinegar for a day, then soak it in maple syrup and blue dye – all to get a bigger, bluer egg.

13. Big Hit Labels

Subscribers – 73M

This is the official YouTube channel of Big Hit Labels, the content hub for Big Hit Entertainment, Source Music, Belift, and Plus Global Audition. Big Hit Entertainment is a South Korean entertainment company that manages several well-known Korean soloists and groups. They share music videos of their signings via this YouTube channel.

14. Justin Bieber

Subscribers - 72.1M

Justin Bieber is a popular singer and pop sensation, known globally. He actually rose to fame after being discovered on YouTube. That is probably why has one of the highest number of subscribers, even more than other singers who are otherwise more popular.

He usually posts music videos, interviews, promo material, and behind the scenes footage from his video shoots.

Here’s a recent music video posted by him on his channel.

15. Konrad Cunha Danta (Canal KondZilla)

Subscribers - 66.7M

This is a music channel by Konrad and he is a music video producer and owns KondZilla Records. He posts music produced by his record label on his channel, which usually consists of music videos and some behind the scenes footage.

Music channels are some of the most popular ones on YouTube and this one is right among the top ones. And, because this is managed by an individual, it puts him on our list of most popular YouTubers.

Here is a recent music video posted by Konrad on his channel.

16. Shemaroo Filmi Gaane

Subscribers – 66.6M

The inclusion of Shemaroo Filmi Gaane on this list once again shows how popular YouTube has become in India. It is the YouTube channel for Shemaroo Entertainment Ltd who distributes music and Bollywood content for satellite channels, physical formats, and emerging digital technologies like mobile, internet, broadband, IPTV, and DTH. Most of the videos they share on YouTube appear to be clips from their shows, interspersed with entire programs.

17. Movieclips

Subscribers – 59.9M

The Fandango Movieclips channel is a massive collection of licensed movie clips. They claim to be huge movie fans who have gone through hundreds of movies to pick out the best moments, scenes, and famous lines. 

They have negotiated rights with all the major movie companies, including Universal Pictures, DreamWorks Animation, The Walt Disney Studios, 20th Century Studios, Metro-Goldwyn-Mayer, Paramount Pictures, Warner Bros, Sony Pictures, and all their subsidiaries.

18. Dude Perfect

Subscribers - 59.8M

This is a channel not run by an individual but by five different guys from the US. This is essentially a sports channel where these guys post their own videos. They initially started by posting trickshot videos of themselves playing basketball, which became quite popular.

You can also find content on drones, lasers, and a bunch of other things on their channel.

19. Ed Sheeran

Subscribers - 53.8M

Ed Sheeran is another popular pop star who is loved globally for his numerous hit singles. He is from England and is very well-known in the music industry.

As with any other music channel on this list, this one also has music videos and behind the scenes footage from video shoots. Apart from that, he also posts his own random videos and sometimes also live streams. 

He might not have the highest number of subscribers on this list, but he sure gets a lot more views on his videos than most others.

Here is one such video with 48 million views.

20. Ariana Grande

Subscribers - 53M

Ariana is one of the most popular pop singers in the world and that is reflected on her YouTube account as well. She has released numerous hit singles in recent years which led to her rise.

She posts music videos, media appearances, behind-the-scenes footage, and sometimes makeup tutorials on her channel.

Here’s a video of one of her songs that she posted on her channel.

Conclusion

These are some of the most popular YouTubers in the world who make fun and entertaining content for their audience. So, what are you waiting for? Check out their channels and find the ones you like.

About the Author

Werner Geyser

Writer

With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.