Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.
Influencer Marketing statistics show steady growth in the industry in the past few years. Its global market size has grown from just $1B in 2016 to a projected $16.4B in 2022. The same statistics show the massive market share of micro-influencers. In 2021, approximately 91% of influencer marketing was done by nano and micro influencers.
The popularity of micro and nano influencers can be credited to their higher engagement rate with consumers. When it comes to purchasing consumer products, most people today are more likely to follow influencers who are regular folks than big-name celebrities.
If you want to establish a stronger social presence for your brand, and cultivate better relationships with your target market, work with nano influencers. However, working directly with hundreds or thousands of nano influencers at a time can be taxing and time-consuming. Getting the services of an influencer marketing agency can be a more efficient and cost-effective option whether you have a dedicated marketing team or not.
Here we give a short run-through of the benefits of nano influencer marketing and list over 17 of the most popular agencies today.
Top Nano Influencer Marketing Agencies Making a Big Impact:
- 1. Viral Nation
- 2. NeoReach
- 3. Ubiquitous
- 4. MOMENTiQ
- 5. The Influencer Marketing Factory
- 6. The Shelf
- 7. Obviously
- 8. inBeat Agency
- 9. ApexDrop
- 10. Socially Powerful
- 11. Top Influencer Marketing Agency
- 12. BeInfluence
- 13. PeersWay
- 14. Heepsy
- 15. Heartbeat
- 16. Social Native
- 17. LetsTok
- Frequently Asked Questions
Benefits of Nano Influencer Marketing
Nano influencers are typical consumers who post product pictures and share reviews of their purchases online. They only have a following count of just around 1,000, but their impact on consumer behavior is quite significant. Often, they have higher engagement rates than mega influencers or celebrities.
By working with nano influencers, brands generate more authentic content on social media. This leads to increased brand awareness, higher conversions, and steady business growth. They can also make more efficient campaigns that are ultra-targeted to a smaller niche or a category-specific campaign.
Top Content Nano Influencer Marketing Agencies
1. Viral Nation
Harnessing the power of technology to create influencer marketing campaigns that deliver real results, Viral Nation enables brands to stand out from the competition. Aside from working with big names in the influencer industry, Viral Nation’s influencer network also includes niche nano-influencers working in different categories and on various platforms such as TikTok, Twitch, Twitter, and YouTube.
The agency utilizes AI-powered services and technologies for its platform, marketing services, and talent services, helping brands create authentic campaigns and unique experiences. From talent discovery and management to global activations, Viral Nation has got you covered. Through this influencer marketing agency, you can find and work with authentic creators to expand your reach and grow your brand online.
Viral Nation’s team of marketing and talent acquisition professionals will work with you to identify nano influencers that have highly targeted, engaged and loyal audiences, as well as celebrities who can position your brand in front of millions.
What’s more, Viral Nation uses an innovative AI-powered platform that is capable of tracking your performance and conducting deep social listening analysis, helping you stay on top of trends.
As one of the world’s leading influencer platforms, NeoReach powers data-backed influencer campaigns and strategies.
It’s also a full-service influencer marketing agency that covers everything brands might need to launch a winning influencer marketing campaign, from developing data-backed strategies to launching experiential activations. By working with NeoReach, you can get access to features such as powerful influencer marketing software that taps into a database of over 5 million data and analytics on influencers, fraud detection and reporting, and managed services.
Moreover, NeoReach marketers leverage this data to come up with creative strategies for clients that can maximize their reach and success. With the right mix of neoreach’s extensive knowledge on nano influencers and data-driven insights, NeoReach is able to identify the best nano influencers for a brand. Aside from having access to NeoReach’s expansive influencer network, you also get to enjoy other services such as contract negotiation, campaign coordination, and paid media amplification to elevate your influencer marketing campaigns.
Leveraging its expansive network of over 4,000 creators who have almost 4 billion combined followers, Ubiquitous helps brands create and launch powerful and data-driven influencer campaigns. Its vast influencer network includes creators from TikTok, Instagram, and YouTube. As an influencer marketing agency, Ubiquitous takes care of everything that a brand needs to grow, from helping you choose campaign goals and building your strategy to providing you with data to gauge your performance.
For brands, Ubiquitous is a full-service agency that connects brands with the right influencers to drive engagement and growth. Whether it’s for TikTok, YouTube, or Instagram, Ubiquitous supports you from the ground up, starting with creating a testing roadmap for campaigns to helping you create a long-term strategy for scaling up.
For influencers, they get access to a team of experts who can help them craft and execute compelling influencer marketing campaigns. If you’re an influencer, you’ll be happy to know that Ubiquitous is 100% non-exclusive, which means you have the freedom to negotiate deals and work with other brands and agencies. Best of all, you get full creative control and more opportunities to generate income.
A well-known Nano Influencer Marketing Agency based in Los Angeles excels in TikTok & YouTube Influencer Marketing and UGC creation, offering unmatched expertise in both platforms. Founded by a team that has not only pioneered Influencer Marketing but also established some of today’s leading Influencer Marketing agencies and platforms, MOMENTiQ is a powerhouse that drives the world’s most prominent brands forward through Influencer Marketing campaigns.
Their unique approach to crafting campaigns allows them to optimize for various Key Performance Indicators (KPIs), be it brand awareness, performance marketing, or User Generated Content (UGC) goals. The agency’s impressive portfolio includes Fortune 500 giants such as American Eagle, Fashion Nova, Ulta Beauty, and AI, boasting substantial budgets of $30K or more.
In a world where attention spans are shorter than ever, MOMENTiQ goes beyond the seven seconds of fame. They cultivate stronger brand awareness that resonates with your audience on a deeper level. With an extensive network of creators, they bring the eyeballs of the world to your brand, ensuring you capture more awareness with the right influencers.
The Influencer Marketing Factory is a full-service agency that enables brands to create effective, authentic, and scalable influencer marketing campaigns. The agency specializes in both macro and nano influencers, ensuring that brands get maximum exposure and engagement across all mediums. It offers comprehensive research on influencers so that brands can make well-informed decisions about which channels to use for their campaigns. Aside from its focus on influencer marketing, The Influencer Marketing Factory also specializes in content marketing and management.
Being a full-service agency, it connects brands with different types of creators on TikTok, Instagram, and YouTube. It also helps brands set their KPIs, define their target audience, and identify the right influencers for their campaigns and specific goals. With The Influencer Marketing Factory, brands can work with a team of experts, which includes campaign managers and digital marketing experts. It also offers specific solutions to fuel your brand’s growth on TikTok, include creating TikTok native ads and executing ads optimization initiatives.
6. The Shelf
The Shelf is a full-service influencer marketing agency that provides services for any vertical and any business type. Its influencer campaigns are run by a team of developers, marketers, strategists, creators, and account managers. For almost a decade now, it has been successfully delivering excellent KPI outcomes using its proprietary SaaS platform. It has worked on campaigns for global brands including, Neutrogena, Hanes, eos, Pepsi, and Walmart.
For more targeted campaigns, The Shelf matches businesses with nano influencers that can reach the right audience for each specific campaign. It custom builds, manages, and optimizes campaigns through data-driven insights and agile strategizing. With tactics tailored to help brands reach their particular goals, its influencer marketing campaigns deliver the highest ROI.
Founded in 2014, Obviously is one of the older influencer marketing agencies. During their time in business, they’ve grown their network of influencers, which include nano as well as mega influencers, to more than 95,000. As you would expect, they’ve completed thousands of collaborations and have worked with major brands like Google, Converse, and Lyft.
As a full-service influencer marketing agency, they can help you with everything from influencer identification to reporting and analysis. What’s more, each brand that partners with Obviously gets assigned a dedicated team that will oversee everything. This includes influencer communication. In fact, according to their website, they can help brands to save more than 1,000 emails per influencer marketing campaign on average.
While their client success managers will summarize the results that each campaign generated for you, you’re also welcome to analyze real-time data on your own via your client dashboard. Here, you’ll also be able to oversee other key elements of your campaign.
inBeat is an influencer marketing agency that offers tailor-made campaigns for every budget. It specializes in content creation and brand-influencer matching for Instagram, TikTok, YouTube, and Snapchat. Over the years, it has worked with businesses of every size, including big brands such as New Balance, Got Milk, Phone Loops, Soylent, and Nordstrom.
With over 25,000 nano and micro influencers in its database, it can run highly targeted campaigns that boost engagement and sales. One of its success stories is increasing the follower count of BlueHouse Salmon by over 500% through content creation coupled with nano-influencer marketing.
InBeat utilizes a turnkey nano and micro influencer management technology, which enables brands to handle almost all aspects of nano influencer marketing, including influencer discovery, contract negotiation, influencer payments, and campaign strategy. The technology also includes in-built analytics and ROI tracking for campaign monitoring and optimization.
Based in Erie, Pennsylvania, ApexDrop is a growth marketing agency that delivers marketing services to consumer brands mostly targeting younger audiences. To become an ApexDrop creator, influencers need to have at least 3,000 Instagram followers. Though, from time to time, they have photo-only collabs. To work on one of these projects, influencers need to have only an Instagram account and high-quality photos. While their influencers mostly post to and create content for Instagram, they can also create license-free content for other popular social media channels like Snapchat, Facebook, and Pinterest.
What sets them apart from many other agencies is that they prioritize authenticity. To help their private network of vetted influencers create truly authentic content, they give them creative freedom and only partner with brands that they believe offer high-quality products.
This means that brands too need to complete an application before they can work with ApexDrop. After considering factors such as the size of the brand, its history, value proposition, products, and marketing objectives, they will decide if the brand is indeed a good fit for their nano influencers’ followers.
Socially Powerful is a full-service marketing agency that offers end-to-end services from strategy and creatives to execution and operations. It helps brands build awareness, connect to new audiences, increase engagement, drive traffic, and, ultimately, boost sales. It has worked on influencer marketing campaigns for Pepsico, L’Oreal, Doritos, Toyota, FOREO, Tencent, The Body Shop, Huawei Mobile, and Descente.
With offices in different countries, Socially Powerful gives brands access to a global network of nano influencers who can establish connections with a targeted audience. The roster combines nano, micro, and macro influencers with big social media influencers and celebrity endorsers.
Socially Powerful helps brands develop and execute influencer marketing strategies tailored to their specific business goals. These strategies are backed with data from various metrics and comprehensive performance analysis of influencers and campaigns.
TOP is an integrated marketing agency with an international and proprietary network of influencers from nanos to celebrities. It is equipped with an influencer CRM that measures the true value and degree of influence of every influencer. Aside from influencer marketing, it also offers other creative and marketing services, including graphic design, web development, copywriting, social media management, and public relations.
The multi-tier strategy of TOP combines cost-effective nano influencers, high-impact celebrity influencers, and everyone else in between. It helps brands find influencers with engaged audiences that match the brands’ target market. It has a dedicated data team that conducts personalized market research based on historical campaign performance data and other metrics.
Brands looking to expand into the European market or solidify their market base in the region can get the help they need from BeInfluence. This marketing agency has created over 15,000 pieces of curated content for various brands, including Carrefour, UNICEF, Longchamp, Mediaplus, Sony Music, Mattel, Nestle, and StepStone.
BeInfluence offers nano, micro, and macro influencer marketing with a reach of over 20 million people. It boasts of over 10% engagement reach and an average click-through rate of 3%. Aside from creating and managing campaigns, it also helps businesses manage amplifications, communities, and events.
Peersway is a marketing agency based in Canada that offers fully-managed campaigns for brands and agencies. It focuses on building brands and creating buzz through peer-to-peer recommendations. While they work with global brands such as Dove, Ikea, Yves Rocher, Gillette, and Citizen Relations, they also provide services for small local businesses and medium enterprises. Their unique pricing model enables businesses to run campaigns on a fixed budget while still achieving excellent outcomes. Other brands they have partnered with include Mint Smilebar, The Mentholatum Company, Stingray, naturSource, and Cove Kombucha.
Peersway influencer campaigns are scalable. Brands can work with just the minimum number of influencers or get as many influencers as they want from Peersway’s expansive network of diverse influencers. With thousands of nano influencers in the network, brands can increase their engagement rates and build a closer relationship with their target audience. The platform also allows them to review content, track campaign progress, and generate performance reports.
With over 11 million influencers in its database, Heepsy can easily help brands and businesses find the right influencers for their marketing campaigns. Its intuitive platform has advanced tools that enable comprehensive influencer search and provide access to influencer statistics. Clients can view profile analytics for any influencer on the network to find those that are aligned with their brand and can add value to their campaigns. The platform also enables clients to customize their own influencer lists and download data to automate influencer outreach.
Heepsy’s expertise is in Instagram influencer marketing, but it also runs campaigns on other channels, including YouTube, TikTok, and Twitch. It has worked on influencer marketing campaigns for Rolls Royce, Huawei, Walmart, New Balance, and Ikea. With millions of nano-influencers in its network, it also enables startups and small businesses to promote their products and services with affordable yet relatable influencers.
For brands wanting to increase their visibility on TikTok and Instagram, Heartbeat offers a marketplace that connects them to micro and nano influencers. The agency has over 420,000 influencers on its roster, all with social media clout and connections with actual consumers. They include parents, young pros, boomers, pet lovers, garden enthusiasts, sports fanatics, and practically every type of online shopper there is.
The platform turns the best customers into brand advocates in a heartbeat. This lets brands run campaigns with influencers who use their products. Real experiences and personalized content create more impactful campaigns.
Heartbeat offers self-service campaigns with a pay-as-you-go framework. They also offer managed services where a dedicated team plans, executes, and analyzes influencer marketing campaigns. They have worked with Dunkin, Toms, Grove Collaborative, Dry Bar, Bose, and other popular brands.
16. Social Native
Although more of a technology platform than a marketing agency, Social Native is one of the best ways for brands to connect with macro, micro, and nano influencers. It harnesses artificial intelligence and machine learning to optimize content and find the best influencer match for every campaign. It has a proprietary algorithm for filtering and ranking influencers who can give the best outcomes for a marketing initiative. With data-driven influencer matching, campaigns are optimized to deliver the best possible outcomes.
Social Native has provided influencer marketing services for Zillow, Office Depot, Perrier, Graze, Petco, Imperfect Foods, and other big brands. It drives results through fresh, authentic content and tech-based strategies.
Established only recently in 2020, LetsTok already has a massive network of influencers and verified creators across all platforms. What sets them apart from many other agencies is their proprietary tech. Actually, they’re not an agency in the true sense of the word. Instead, they’re rather a platform that helps brands with launching and managing influencer marketing campaigns by providing them with AI-driven technology that will complete the work on their behalf. That being said, they have a team at hand that can assist you with your campaigns too.
Also unlike many other agencies, they don’t charge a management fee for campaigns. Once a campaign is implemented, they’ll receive a percentage of the campaign instead.
If you specifically need help with a crypto marketing campaign, they’re a great choice. They’ve worked on a number of crypto marketing campaigns and have a thorough understanding of this unique industry.
Frequently Asked Questions
What are nano-influencers?
Nano influencers are real people who help brands create compelling content for their target audience. They only have a few followers, but they have the creativity, authenticity, and expertise to sway other people to make a purchase or avail of a service.
What is the difference between nano-influencers and micro-influencers?
The difference between these two lies mainly in their following count. Micro influencers have 10,000 to 50,000 followers on various social media platforms. Nano influencers only have 1,000 to 10,000 followers.
What is the cost of hiring a nano influencer?
The actual cost of collaborating with a nano influencer varies depending on the type of content, the social channels targeted, and the influencer’s follower count. Paid collaborations can cost anywhere from $20 to $500 per campaign.
Why is nano influencer marketing effective?
Nano influencers are real people who live ordinary lives, so their endorsements are viewed as genuine and trustworthy. Their narratives give a real account of life as if told by a friend. In many cases, nano influencers are your actual friends.
Is there a downside to hiring an influencer agency for nano influencer marketing?
One of the reasons businesses opt out of signing with an agency is the subscription cost. However, when weighed against the potential revenue growth it will bring, the cost of hiring an influencer agency seems immaterial.