Influencer Marketing statistics show steady growth in the industry in the past few years. Its global market size has grown from just $1B in 2016 to a projected $16.4B in 2022. The same statistics show the massive market share of micro-influencers. In 2021, approximately 91% of influencer marketing was done by nano and micro influencers.
The popularity of micro and nano influencers can be credited to their higher engagement rate with consumers. When it comes to purchasing consumer products, most people today are more likely to follow influencers who are regular folks than big-name celebrities.
If you want to establish a stronger social presence for your brand, and cultivate better relationships with your target market, work with nano influencers. However, working directly with hundreds or thousands of nano influencers at a time can be taxing and time-consuming. Getting the services of an influencer marketing agency can be a more efficient and cost-effective option whether you have a dedicated marketing team or not.
Here we give a short run-through of the benefits of nano influencer marketing and listed the ten most popular agencies today.
Top 10 Nano Influencer Marketing Agencies:
Benefits of Nano Influencer Marketing
Nano influencers are typical consumers who post product pictures and share reviews of their purchases online. They only have a following count of just around 1,000, but their impact on consumer behavior is quite significant. Often, they have higher engagement rates than mega influencers or celebrities.
By working with nano influencers, brands generate more authentic content on social media. This leads to increased brand awareness, higher conversions, and steady business growth. They can also make more efficient campaigns that are ultra-targeted to a smaller niche or a category-specific campaign.
Top 10 Nano Influencer Marketing Agencies
1. The Shelf
The Shelf is a full-service influencer marketing agency that provides services for any vertical and any business type. Its influencer campaigns are run by a team of developers, marketers, strategists, creators, and account managers. For almost a decade now, it has been successfully delivering excellent KPI outcomes using its proprietary SaaS platform. It has worked on campaigns for global brands including, Neutrogena, Hanes, eos, Pepsi, and Walmart.
For more targeted campaigns, The Shelf matches businesses with nano influencers that can reach the right audience for each specific campaign. It custom builds, manages, and optimizes campaigns through data-driven insights and agile strategizing. With tactics tailored to help brands reach their particular goals, its influencer marketing campaigns deliver the highest ROI.
Socially Powerful is a full-service marketing agency that offers end-to-end services from strategy and creatives to execution and operations. It helps brands build awareness, connect to new audiences, increase engagement, drive traffic, and, ultimately, boost sales. It has worked on influencer marketing campaigns for Pepsico, L’Oreal, Doritos, Toyota, FOREO, Tencent, The Body Shop, Huawei Mobile, and Descente.
With offices in different countries, Socially Powerful gives brands access to a global network of nano influencers who can establish connections with a targeted audience. The roster combines nano, micro, and macro influencers with big social media influencers and celebrity endorsers.
Socially Powerful helps brands develop and execute influencer marketing strategies tailored to their specific business goals. These strategies are backed with data from various metrics and comprehensive performance analysis of influencers and campaigns.
inBeat is an influencer marketing agency that offers tailor-made campaigns for every budget. It specializes in content creation and brand-influencer matching for Instagram, TikTok, YouTube, and Snapchat. Over the years, it has worked with businesses of every size, including big brands such as New Balance, Got Milk, Phone Loops, Soylent, and Nordstrom.
With over 25,000 nano and micro influencers in its database, it can run highly targeted campaigns that boost engagement and sales. One of its success stories is increasing the follower count of BlueHouse Salmon by over 500% through content creation coupled with nano-influencer marketing.
InBeat utilizes a turnkey nano and micro influencer management technology, which enables brands to handle almost all aspects of nano influencer marketing, including influencer discovery, contract negotiation, influencer payments, and campaign strategy. The technology also includes in-built analytics and ROI tracking for campaign monitoring and optimization.
TOP is an integrated marketing agency with an international and proprietary network of influencers from nanos to celebrities. It is equipped with an influencer CRM that measures the true value and degree of influence of every influencer. Aside from influencer marketing, it also offers other creative and marketing services, including graphic design, web development, copywriting, social media management, and public relations.
The multi-tier strategy of TOP combines cost-effective nano influencers, high-impact celebrity influencers, and everyone else in between. It helps brands find influencers with engaged audiences that match the brands’ target market. It has a dedicated data team that conducts personalized market research based on historical campaign performance data and other metrics.
Brands looking to expand into the European market or solidify their market base in the region can get the help they need from BeInfluence. This marketing agency has created over 15,000 pieces of curated content for various brands, including Carrefour, UNICEF, Longchamp, Mediaplus, Sony Music, Mattel, Nestle, and StepStone.
BeInfluence offers nano, micro, and macro influencer marketing with a reach of over 20 million people. It boasts of over 10% engagement reach and an average click-through rate of 3%. Aside from creating and managing campaigns, it also helps businesses manage amplifications, communities, and events.
Peersway is a marketing agency based in Canada that offers fully-managed campaigns for brands and agencies. It focuses on building brands and creating buzz through peer-to-peer recommendations. While they work with global brands such as Dove, Ikea, Yves Rocher, Gillette, and Citizen Relations, they also provide services for small local businesses and medium enterprises. Their unique pricing model enables businesses to run campaigns on a fixed budget while still achieving excellent outcomes. Other brands they have partnered with include Mint Smilebar, The Mentholatum Company, Stingray, naturSource, and Cove Kombucha.
Peersway influencer campaigns are scalable. Brands can work with just the minimum number of influencers or get as many influencers as they want from Peersway’s expansive network of diverse influencers. With thousands of nano influencers in the network, brands can increase their engagement rates and build a closer relationship with their target audience. The platform also allows them to review content, track campaign progress, and generate performance reports.
With over 11 million influencers in its database, Heepsy can easily help brands and businesses find the right influencers for their marketing campaigns. Its intuitive platform has advanced tools that enable comprehensive influencer search and provide access to influencer statistics. Clients can view profile analytics for any influencer on the network to find those that are aligned with their brand and can add value to their campaigns. The platform also enables clients to customize their own influencer lists and download data to automate influencer outreach.
Heepsy’s expertise is in Instagram influencer marketing, but it also runs campaigns on other channels, including YouTube, TikTok, and Twitch. It has worked on influencer marketing campaigns for Rolls Royce, Huawei, Walmart, New Balance, and Ikea. With millions of nano-influencers in its network, it also enables startups and small businesses to promote their products and services with affordable yet relatable influencers.
For brands wanting to increase their visibility on TikTok and Instagram, Heartbeat offers a marketplace that connects them to micro and nano influencers. The agency has over 250,000 influencers on its roster, all with social media clout and connections with actual consumers. They include parents, young pros, boomers, pet lovers, garden enthusiasts, sports fanatics, and practically every type of online shopper there is.
The platform turns the best customers into brand advocates in a heartbeat. This lets brands run campaigns with influencers who use their products. Real experiences and personalized content create more impactful campaigns.
Heartbeat offers self-service campaigns with a pay-as-you-go framework. They also offer managed services where a dedicated team plans, executes, and analyzes influencer marketing campaigns. They have worked with Dunkin, Toms, Grove Collaborative, Dry Bar, Bose, and other popular brands.
Although more of a technology platform than a marketing agency, Social Native is one of the best ways for brands to connect with macro, micro, and nano influencers. It harnesses artificial intelligence and machine learning to optimize content and find the best influencer match for every campaign. It has a proprietary algorithm for filtering and ranking influencers who can give the best outcomes for a marketing initiative. With data-driven influencer matching, campaigns are optimized to deliver the best possible outcomes.
Social Native has provided influencer marketing services for Zillow, Office Depot, Perrier, Graze, Petco, Imperfect Foods, and other big brands. It drives results through fresh, authentic content and tech-based strategies.
10. The Chat Agency
The Chat Agency nano-influencer framework is still in beta, but we’re adding it to the list because it seems promising. The Chat Agency has developed a gamified version of influencer marketing. It motivates nano influencers to promote products by turning it into a systemized game where they are rewarded according to how well they compete with other influencers.
The Chat Agency employs a social media promotion system that taps into the power of real people building real relationships and creating real persuasive influences. The nano influencers become brand ambassadors as they publish social proof of the quality of products and services in a way that consumers can relate to.
Frequently Asked Questions
What are nano-influencers?
Nano influencers are real people who help brands create compelling content for their target audience. They only have a few followers, but they have the creativity, authenticity, and expertise to sway other people to make a purchase or avail of a service.
What is the difference between nano-influencers and micro-influencers?
The difference between these two lies mainly in their following count. Micro influencers have 10,000 to 50,000 followers on various social media platforms. Nano influencers only have 1,000 to 10,000 followers.
What is the cost of hiring a nano influencer?
The actual cost of collaborating with a nano influencer varies depending on the type of content, the social channels targeted, and the influencer’s follower count. Paid collaborations can cost anywhere from $20 to $500 per campaign.
Why is nano influencer marketing effective?
Nano influencers are real people who live ordinary lives, so their endorsements are viewed as genuine and trustworthy. Their narratives give a real account of life as if told by a friend. In many cases, nano influencers are your actual friends.
Is there a downside to hiring an influencer agency for nano influencer marketing?
One of the reasons businesses opt out of signing with an agency is the subscription cost. However, when weighed against the potential revenue growth it will bring, the cost of hiring an influencer agency seems immaterial.