It can be hard work maintaining your position as an influencer on Instagram. Your followers expect quality posts with enticing eye-catching imagery. You have to decide what each post should depict, take or source relevant photos or videos, and then write appropriate text to go with them. You need to decide on the best hashtags to attract new users to your pots. You will continuously be on the look-out for new followers, and you will want to gauge what they like or dislike. You take a close look at post analytics to discover what’s worked and what’s flopped. With all these tasks to do, quality influencer tools for Instagram can make your life so much easier.
There are many tools, some paid, others free, you can use to help your Instagram account management. We’ve chosen ten that can help speed up your work, and make your Instagramming flow more manageable. They can also help provide evidence of the effectiveness of your work to any brands considering sponsoring you.
Genre: Content Creation Canva is an excellent graphical tool, that makes design easy, even for the “graphically-challenged.” You can quickly make eye-catching graphics for your Instagram posts. It features drag-and-drop design, multiple pre-configured layouts, fonts, and a plethora of sample photographs and illustrations. You gain access to many more copyrighted graphics for only a $1 fee. You can efficiently use Canva to crop, enhance, straighten, and edit your images. It allows you to add text to photographs easily, and even create thought or speech bubbles. It comes with thousands of templates for many uses, including templates to make social media posts at the optimal sizes. Genre: Instagram Stories Tool Instagram Stories has revolutionized the ways that people tell their tales visually using Instagram. And of course one of the best features is that you can include 15-second video clips, as well as still images. But it can be difficult to cut a long video into the short sections that you want for an Instagram Story. You do have to make a $0.99 in-app purchase to remove a watermark from your videos – an essential purchase for influencer marketing purposes. It makes splitting a video straightforward – not just the 15-second chunks you need for Instagram apps, but into more extended sections, if you need them as well. Genre: Instagram Contests One way to gain your followers’ attention is to run some form of Instagram contest or giveaway. You can use Gleam Competitions to run a competition embedded in a web page. From here you can set up and operate giveaways, contests, and sweepstakes. These are all designed to help drive user engagement. Gleam verifies the entries, reducing the number of steps required for people to enter your contests. You can also provide custom viral referral links to encourage people to share your competition. Genre: Post Scheduler If you are a power Instagram user, you are going to want a tool to help you schedule your posts. Onlypult allow you to automatically plan your Instagram photos and videos, ready for publication when at the optimal times. You can make your life much more productive if you schedule a series of Instagram (and other social media) posts at one time, perhaps at a set time once a week. This allows you to create your social media posts without having to ensure you are online at the ideal posting times. You can set and forget. Genre: Instagram Stories Tool Inshot lets you improve the quality of your Instagram Stories with a whole list of ways to edit and enhance your clips. You can trim your video into the short sections required by Instagram Stories. You can merge videos and adjust the speed if you want a slowed down or sped up effect. Inshot lets you add music to your videos, and comes with an inbuilt selection of fun sound effects. You can add a voice over if that is what best suits your story. You can even sync sound and video using timeline features. Genre: Hashtag Tracker Instagram relies on hashtag use more than any other social media platform. Indeed, many of the best Instagram influencers use up to 20 hashtags in a single post. If you select your hashtags well you have the chance to widen your audience base dramatically. However, the holy grail of hashtag usage comes when you create your own hashtag and are able to encourage sufficient other people to use that tag. Many of the best influencer campaigns have a custom hashtag at their core. Influencers use that tag in all their campaign-related posts, and many of their followers share it and search for other posts using the hashtag as well. Genre: Link Optimizer As it says on the Linktr.ee home page, “You only get one chance to link in Instagram. Make it do more”. With the sole exception of some Instagram Stories, the only place you can place a link on Instagram is in your bio. This limits your marketing capabilities. Therefore it makes sense to use your bio link as intelligently as possible. When you use Linktr.ee, you use your bio link to send your followers to a unique screen that offers multiple possible link options. If you want to know how your Instagram posts perform, SquareLovin can give you detailed analytics to help your understanding. It provides excellent insight into whether your posts succeed in meeting your goals. Actually, SquareLovin offers much more than just a few pretty graphs of your posts’ analytics. It is useful for brands as well as influencers. You can use it to gather any user-generated content that mentions your brand in one place, obtain media usage rights to user-generated copy, link posts to products, publish content, and analyze and track clicks and conversions. Genre: Content Creation VSCO is a photo editing app that helps you create the perfect images for your Instagram posts. You have a choice of the free VSCO app or a $20 per year enhanced version – VSCO X. Genre: Link Optimizer Think of InfluPush as a link-in-bio-cum-community-management tool. Aimed at influencers and content creators, the InfluPush app can serve as a direct communication platform that can help you to get your Instagram content noticed. Put differently, it’s a clever way of circumventing Instagram’s algorithm. After downloading the free app, you create an account, customize your profile, and invite your followers. Once your followers become InfluPush subscribers, they’ll get push notifications for every new post that you upload to Instagram. You can also use its useful push notifications feature to share embedded media and links. 1. Canva
2. CutStory for Instagram Stories
3. Gleam Competitions
4. Onlypult
5. Inshot
6. Keyhole
7. Linktree
8. SquareLovin
9. VSCO
10. InfluPush
Frequently Asked Questions
What equipment do Instagram influencers use?
Instagram influencers often use a variety of equipment, including ring lights or studio lights, a shutter or bluetooth remote, and editing programs.
What tools do social media influencers use?
The 10 best social media tools for an influencer in 2025:
- Canva
- CutStory for Instagram Stories
- Gleam Competitions
- Onlypult
- Inshot
- Keyhole
- Linktree
- SquareLovin
- VSCO
- InfluPush
Which Instagram tool is best?
The best Instagram management tools:
- Hootsuite
- Agorapulse
- Crowdfire
- Tailwind
- Later
- Sprout
What is the best influencer marketing tool?
These are the best and most powerful tools for Influencer marketing:
- Pitchbox
- Ninja Outreach
- Influencer Marketing Hub
