With cryptocurrencies gaining traction fast these past couple of years, crypto marketing has become a staple in the crypto and blockchain industry. Many early adopters, enthusiasts, and investors are keen to jump on the bandwagon and enjoy the potential gains that can be had with crypto.
However, the market is volatile and rife with scams. How can you promote your project to your target audience and let them know that you’re the real thing, that you’re offering them something useful and valuable?
Crypto marketing is all about promoting your brand or building project awareness using different marketing techniques to reach your target audience. It’s about building your reputation within your niche or community while working towards generating leads, sales, and conversions, much like traditional and digital marketing.
Choosing the right crypto channels to promote your project is essential if you want to generate good results and achieve your business goals. In this article, let’s look at some of the top crypto marketing channels you can use to promote your crypto project.
Top 10 Crypto Marketing Channels :
Top 10 Crypto Marketing Channels
There are several crypto marketing channels you can use to promote your project. In this article, we’ll be looking at both common and uncommon channels for crypto marketing.
1. Social media
Social media is a powerful tool for marketing, whether it’s traditional, digital, or crypto marketing. It offers practically endless ways for you to promote your newest crypto offering. It’s one of the best channels to engage your target audience, potential customers, and other crypto enthusiasts. Through social media, you can share updates on your crypto project, crypto industry news, new offerings or services, incentives, and more. It’s also an indispensable tool for building a loyal community and fostering brand loyalty.
Furthermore, social media is a good channel to establish yourself as a thought leader in the crypto niche. It lets you host discussions or engage in conversations about crypto topics with other enthusiasts and notable individuals within the crypto space.
While popular social media platforms like Facebook, Medium, and YouTube are great avenues for promoting your crypto project, you may also want to consider establishing your presence in social media platforms that have crypto-related niches, such as Steemit, Reddit, Telegram, and Discord.
Telegram, for example, is a good platform for blockchain and crypto marketing because of its focus on speed and security. It’s easy to use and can accommodate groups of up to 200,000 people, making it ideal for reaching out to and engaging with a large audience. What’s more, Telegram messages are heavily encrypted, which means you’re safe from potential breaches.
2. PR and press releases
Public relations and press releases are indispensable tools for building brand awareness. Press releases, for example, serve as a great avenue you can use to showcase your crypto project’s unique selling points. You may also want to consider working with different media partners, so you can have different venues to publish your press releases, articles, and industry news, among other crypto-related publications.
Prior to striking a partnership with these media channels, you need to do your research. Take a look at your competitors, and find out how they’re going about their marketing campaigns. Examine how other crypto projects were launched. What marketing channels did they use?
Once you’ve done your homework, you can get to writing. To back your publications, work with public relations experts or agencies that can help you craft a winning PR campaign that can build brand and product awareness, develop your brand identity, and establish your presence within the cryptosphere.
3. Websites or blogs
Websites are a vital component in every business, whether it’s an SMB or a large-scale enterprise. It’s usually your audience’s or potential investor’s first point of contact with your brand. It’s also where they go if they want to get in touch with you or learn more about your business, brand, or offerings.
While social media does a great job of showcasing snippets of your company and your crypto project, an optimized, well-designed website is a treasure trove of information. Plus, it establishes your presence online, helps build credibility and trust, and lets you share your brand story, vision, and goals.
It can double as a portfolio for all your other crypto projects and crypto-related activities, as well as a valuable lead generation tool for growth. Moreover, your crypto website can house your blogs, articles, news, press releases, whitepapers, and other publications, making it an invaluable tool for brand awareness and visibility.
If you don’t have a website or blog yet, here are some key factors to consider before building one:
- The purpose of your website
- Web design (UI and UX)
- High-quality content
4. Content marketing
Cryptocurrency and its market are volatile. There’s always a probability of crypto-related businesses or projects failing, which is why it’s vital to have a good crypto marketing strategy.
Part of an effective marketing strategy is content marketing, which is another crucial component that you should focus on if you’re aiming for growth and better online visibility. Crypto content marketing is a cost-effective, relatively low-risk method that helps raise awareness about your projects. If you consistently publish high-quality content, it can generate organic traffic and give you more opportunities to expand your reach, attract leads, and drive conversions. Moreover, content can enhance your authority and encourage your audience to see you as a thought leader in your particular niche.
Content marketing also lets you leverage SEO best practices, such as backlinking, to improve your ranking on search engine results pages (SERPS). So what kind of content should you include in your content marketing strategy? While social media posts are great, a study by Backlinko shows that long-form content tends to fare better when it comes to generating more backlinks, which play a crucial role in search engine ranking.
When using content marketing as a crypto marketing channel, you have to factor in several key considerations:
- Your audience
Who your audience is informs what your content is going to be. What holds your audience’s interest? What do they want to know more about? What other crypto-related topics might they be interested in? Keep in mind that your audience may include a mix of beginners and experts in the crypto field, so you may want to create content that appeals to this spectrum. While you’re at it, try to keep the jargon to a minimum. Retaining some crypto-related jargon can help your audience view you as an expert in your field. However, too much jargon, and you risk driving some of them away.
- How your content generates value
Determine how your content can add value to your audience’s life. How can you showcase your crypto project in such a way that you’re highlighting its benefits to your readers? Also, it can be tempting to list all your project’s cool features, but don’t forget to let your readers know how your crypto project can be useful to them.
- Where you’re going to publish your content
Where you publish your content matters. When picking a channel, make sure that it lets you engage with your community, respond to comments or questions, and stay on point with your branding. A good place to start would be your website or blog.
- Whether or not you’re going to work with a crypto content marketing agency
While you can always go the DIY route with your crypto and content marketing strategy, working with a reputable and reliable crypto marketing agency can save you time and money in the long run. These agencies are comprised of industry experts who have invaluable experience working within the crypto space. Since they know what works and what doesn’t, they can help you craft a solid and effective crypto marketing strategy.
5. Crypto ad networks
A crypto ad network is simply a network of websites that feature crypto or blockchain-related ads. Crypto ad networks are relatively new, but you can use them to reach a larger audience within the crypto sphere. They use an algorithm to determine the placement of your ad, following your target criteria.
One of the top crypto ad networks is Coinzilla, which works with some of the top websites within the crypto and finance space. The great thing about crypto ad networks like Coinzilla is that you can customize your campaign according to your needs and budget.
6. Banner advertising
Banner advertising, or display advertising, is a form of digital marketing that’s primarily used to generate brand awareness. Many blockchain-related sites still use banners and, when paired with pay-per-click marketing (PPC), you can attract more traffic to your crypto website.
When utilized properly, pay-per-click marketing can help your business grow. However, it’s worth noting that similar to the ever-changing consumer trends and behavior, PPC trends are changing, too. You may want to keep these trends in mind when coming up with PPC campaign strategies.
7. Search Engine Optimization (SEO)
SEO isn’t just for “normal” websites. It also plays an important role in crypto marketing. Optimizing your website gives you the chance to rank higher in SERPs, which can lead to more high-quality, organic, and recurring traffic. Working on your SEO implementation also helps you optimize your conversions.
However, SEO can be complex and its implementation may take up a lot of your time. You may even need to work with crypto SEO agencies. But when executed properly, crypto SEO as a marketing channel can help improve the visibility of your crypto business or project by making it easier for your target audience to find you. It can also drive sales, referrals, brand awareness, and audience engagement.
8. Blockchain and crypto conferences
Attending blockchain and crypto conferences is a great way to connect with your audience, potential investors, and other crypto enthusiasts. This is also an important element in your PR strategy. You can participate in other crypto-related events like hackathons and forums. If you want to further expand your network and up your engagement, you can even opt to sponsor such events.
Other ways of engaging your community include participating in AMAs (Ask Me Anything), running podcasts, and launching airdrops to attract audiences. These are only some of the channels you can use to keep your community engaged—there are other creative ways to hold your audience’s interest. Keep in mind that neglecting community engagement may drive away even your most loyal fans.
9. Crypto marketing agencies
Crypto or blockchain marketing agencies can do wonders for your crypto projects. A good crypto marketing agency can help you showcase your brand in top crypto publications or media outlets.
These types of agencies are also well-versed in the crypto and blockchain industries and staffed by subject matter experts. They understand your niche and can help promote your business or crypto projects to your target audience. Furthermore, many crypto or blockchain marketing agencies offer a range of other services like PR, market research, and influencer outreach.
Lastly, working with crypto marketing agencies can help you save a lot of time and money. Instead of hiring an in-house crypto marketing team, you can have access to industry experts who have worked with different crypto or blockchain companies. And you won’t necessarily have to start from scratch with your marketing strategies and campaigns. Some of the best crypto marketing agencies include:
- Viral Nation
10. Influencer marketing
Influencer marketing is one of the most powerful crypto marketing channels you can have in your arsenal. The industry itself is massive and predicted to grow to over $16 billion in 2022 alone, implying its huge potential.
Crypto influencer marketing can mean working with crypto influencers, thought leaders, and top crypto bloggers across different platforms to promote your crypto project. And it doesn’t always have to mean collaborating with mega-influencers. You can also work with nano- or micro-influencers, who have a very loyal following, within the crypto niche. The right crypto influencers can put your brand or project in front of their followers while at the same time being able to explain how your project can benefit your target audience.
Now, the challenge is finding the right one for your brand or project. While you can consider working with some of the world’s top crypto influencers like Vitalik Buterin, Tim Draper, and Anthony Pompliano, you can also consider collaborating with more niche influencers who may have a smaller but very loyal following. When looking for the right crypto influencer, you’ll need to do your research and check out their social media channels to see whether they align with your values, image, and goals.
Frequently Asked Questions
What is crypto marketing?
Crypto marketing is essentially you promoting your newest crypto offerings or crypto-related services. It can involve a number of channels, such as content marketing, influencer marketing, and SEO.
What are other ways to promote my crypto project?
Aside from social media, which in itself is a very powerful promotion tool, you can also make use of PR campaigns, press releases, SEO, and PPC advertising.
Can I work with a crypto marketing agency to promote my project?
Yes, you can. There are a lot of crypto and NFT marketing agencies like NeoReach, Viral Nation, and Coinbound that can help you promote not only crypto projects but also NFTs.