Marketing consumer goods like clothing and food is one thing; it’s another to market something like cyrptocurrency products. Due to the unique nature of the products, crypto marketing requires a whole different set of languages, approaches, and channels. In fact, you’d need a completely different set of influencers even if you were to launch an influencer marketing campaign.
This is why working with a crypto influencer marketing agency is your best bet for an effective campaign. In this post, we give you a roundup of some of the top crypto influencer marketing agencies to work with in 2022.
Top 11 Crypto Influencer Agencies:
What Is a Crypto Influencer Marketing Agency?
A crypto influencer marketing agency is a firm that specializes in developing and managing influencer marketing campaigns for brands that deal in cryptocurrency products. In addition to their expertise in traditional marketing, these agencies have the skills and knowledge required to effectively market crypto products through the right channels, approaches, and language.
In most cases, they also have established relationships with influencers in the crypto landscape so you can tap into their vast influencer network and easily discover the best partners for your brand. Otherwise, they can assist you with the influencer discovery and outreach aspects of your campaign so you don’t have to go through the trouble of finding crypto influencers to work with.
Why You Should Hire a Crypto Influencer Marketing Agency
Now the question is–why should you work with a crypto influencer marketing agency? Can’t you just work with a regular influencer agency? While there’s no strict rule that says you must work specifically with an agency that specializes in crypto influencer marketing, doing so has a ton of benefits.
The biggest reason is that since these agencies specialize in the crypto landscape, they also have a genuine passion in the field and authentic knowledge of crypto products. This makes them equipped to plan and manage successful campaigns because they know the ins and outs of the industry. In other words, they know whom to target, how to position your products, and how to most effectively spread your message.
Additionally, working with an established crypto influencer marketing agency gives your outreach efforts more legitimacy. This helps validate your pitches, assuring prospective influencers that they can trust your brand and products. As a result, your collaboration requests are more likely to get accepted, which means you get to work with top-tier influencers in the crypto space.
Top Crypto Influencer Marketing Agencies
Ready to start working with a crypto influencer marketing agency? We’ve put together a list of some of the best agencies to choose from right now. Some of these agencies offer full-service marketing and PR services, while others specifically handle influencer marketing. The best one for you depends on what you’re looking for and whether you have other marketing needs that need to be addressed.
The world’s leading marketing agency, NeoReach offers comprehensive marketing services in a wide range of industries. The agency also offers tailored marketing campaigns for crypto and NFT brands. NeoReach uses their proven understanding of blockchain audiences and technologies to develop marketing creative and strategies involving the best crypto influencers for your product.
The team helps you set up influencer-specific activations and create data-backed campaigns that leverage data from all major social platforms. NeoReach can also help you amplify the reach of your crypto influencer marketing campaigns with paid ads from influencer profiles.
ICODA is a marketing agency that specializes in promoting crypto and fintech products. The team has an established relationship with reputable influencers and thought leaders in the crypto space. So they can help you launch PR campaigns that will get people talking and allow you to amplify the reach of your crypto brand through the right people.
The agency’s crypto influencer marketing services focus on two main channels–YouTube and Twitter. With their YouTube influencer marketing service, ICODA helps you collaborate with influential YouTubers in the crypto space, each commanding a massive subscriber base of users interested in learning more about crypto and blockchain.
Additionally, ICODA helps you generate a buzz about your crypto products within relevant Twitter communities. The agency narrows down the most suitable influencer accounts based on your needs, budget, and target audience. These influencers can then help spread your message by recommending your product or sharing information about it with the right audience.
Blockwiz is a full-service crypto marketing agency that handles everything from PR and sponsored articles to cryptocurrency content writing. The agency has expertise in crypto influencer marketing, having run 550+ campaigns across major channels such as Facebook, Instagram, YouTube, Twitter, and Telegram.
Blockwiz’s influencer marketing expertise encompasses services like choosing the right key opinion leaders to ensure global reach and suggesting the best crypto influencers based on authenticity and past performance. The agency has an established relationship with 300+ crypto influencers across all the major social media platforms so you have the freedom to choose the best influential partners based on relevance and budget.
Through their past campaigns, Blockwiz has managed to generate 100 million YouTube views and 10 million Twitter and Telegram reach, helping spread clients’ messages across relevant global communities. The agency even won the Best Crypto Advertising award at the Crypto People’s Choice Awards.
Flexe.io is a full-stack marketing and PR agency that caters to crypto and fintech companies. The agency’s crypto influencer marketing service involves getting reviews of your crypto product from 120 top-tier influencers in the cryptocurrency space.
Flexe.io focuses on two main channels to spread your marketing message–Twitter and YouTube–through carefully vetted influencers whom they’ve frequently worked with. Additionally, they have been able to generate high levels of community engagement on TikTok and Discord, which see significant activity from an audience that’s interested in crypto.
The agency handles every aspect of your crypto influencer marketing campaign–from developing a strategy and reaching out to each influencer to managing the entire campaign until it’s time for review. This takes a huge load off your back and allows you to focus on the operational aspects of your business.
5. Single Grain
Single Grain is a cryptocurrency marketing agency that focuses on generating high returns on your crypto products using a 360-degree marketing plan. Rather than offering influencer marketing as a standalone service, the agency uses it as part of a bigger marketing strategy to effectively promote your crypto products. The agency develops a personalized marketing strategy for you that uses a combination of approaches (including influencer marketing) that will be best suited for your brand.
Single Grain’s influencer marketing strategy involves getting influencers to spread the message about your products across leading social networks. This includes platforms like Twitter, Instagram, YouTube, Reddit, Medium, and Steemit–platforms that see a lot of conversations related to crypto. The agency helps you identify niche influencers across these platforms and leverages their reach to share content such as reviews, blog posts, and videos so you can build a solid reputation in the crypto space.
When it comes to results, Single Grain not only looks at impressions and shares but also provides comprehensive and insightful reports that are personalized for your brand and strategy. The agency has even developed campaigns for reputable names in the industry such as Blockgeeks, Bittrex, and Polymath.
NinjaPromo is a full-stack marketing agency that caters to companies in the crypto, fintech, and B2B industries. The London-based agency handles everything from brand positioning and messaging to community management. Through their PR and influencer marketing services, you can effectively spread awareness about your crypto products by leveraging the reach and credibility of people that your target audience looks up to.
NinjaPromo handles the influencer outreach process for you, helping you establish a partnership with the most relevant crypto influencers for your brand. The agency specializes in executing influencer campaigns through podcasts that focus on discussions related to crypto and blockchain so you can effectively reach your target audience through relevant conversations.
TokenMinds is a full-service blockchain and NFT agency that provides robust influencer marketing services for your crypto business. The agency helps prepare a Crypto Influencers List for you, counter-checking the attributes and authenticity of relevant influencers so you can easily narrow down on the best partners for your campaign.
With the help of TokenMinds, you can activate crypto ambassadors to create high-value, engaging content that drives traffic to your site. The agency offers three influencer marketing packages that include varying levels of services including Twitter and Telegram influencer posts, investor audience online events, and weekly reporting with daily support.
TokenMinds helps you tap into the existing audience base of relevant influencers so you can grow your online community and effectively spread the message about your crypto products. The agency has worked with reputable names in the industry including Birdchain, Flux, Capdax, and Bezant.
Coinbound is a marketing agency that “helps crypto brands go viral,” having partnered with leading names in the space such as CoinStats, BlockCard, Okcoin, and Nexo. The agency offers a wide range of digital marketing solutions including public relations, social media management, and SEO. Their influencer marketing service allows you to reach a highly-engaged audience made up of enthusiasts, investors, and traders in the cryptocurrency space.
Coinbound helps you activate influencers for marketing campaigns across leading social networks such as TikTok, Twitter, YouTube, and Instagram. Additionally, they help you connect with a highly engaged podcast audience through the right influencers. Coinbound has even earned a number of accolades for their expertise, being rated the Top Digital Marketing Company by goodfirms.co and earning a name as one of SoftwareWorld’s top-rated ICO Marketing Agencies.
9. X10 Agency
As a full-service marketing and PR firm, X10 Agency helps crypto brands to successfully promote their products to the right audience. The agency also provides full circle support for projects involving DeFi–helping brands from start to finish. Their influencer marketing service enables your crypto products to achieve global reach using leading channels such as Telegram, YouTube, and Instagram.
X10 Agency helps you spread your brand message effectively through highly engaged communities involving a minimum of 5,000 participants. This allows you to get your crypto product in front of relevant crypto enthusiasts, traders, and investors. The agency has worked with leading clients like DaoBet, Timecoin Protocol, Entheca, and Spartron.
A marketing agency that specializes in crypto and NFT projects, CryptoPR has launched effective campaigns involving PRs, Telegram groups, and advertorials. The agency has worked with reputable names in the industry such as Student Coin, Etoro, PrimeBit, CoinEx, Merchant, Token, Crypto.com, and StormGain.
CryptoPR helps spread awareness about your crypto products by getting featured on leading crypto news sites such as MarketWatch, Bitcoin.com, Inside Bitcoins, Yahoo Finance, and Coin Telegraph. The agency helps you launch effective influencer and shilling campaigns to gain instant brand awareness and credibility for your product across major crypto channels on TikTok, Twitter, Instagram, YouTube, and Telegram.
With CryptoPR, you can choose from a wide range of influencer collaborations–from one-time shoutouts to long-term influencer partnerships. Both of these options are highly effective, enabling you to get promoted on campaigns that can reach over 2 million followers. The agency has been able to generate 100% ROI on the first day of a crypto influencer marketing campaign.
11. Marketing Crypto
A global leader in blockchain and cryptocurrency marketing, Marketing Crypto is a Florida-based digital marketing agency that handles everything from PR and influencer marketing to SEO and PPC campaigns. The agency helps you launch effective influencer marketing campaigns through Twitter, Instagram, TikTok, and YouTube as well as podcasts–in other words, channels that lead the conversations on cryptocurrency.
Marketing Crypto helps you reach your ideal crypto audience by finding influencers in your crypto niche who are ideal for achieving your specific goals. The agency comes up with a unique marketing strategy that’s personalized for you based on your budget and needs. You can even leverage their influencer marketing service a-la-carte or enjoy their full-service marketing solutions.
Having worked with everyone from startups to Fortune 500 companies, Marketing Crypto has helped 300+ brands to build a name in the crypto space. The agency works to bring in only the most trusted influencers in the industry to help you establish a strong reputation from the start. They also negotiate with influencers on your behalf so you can get the best influencers for your brand that fit your budget.
Ready to Find the Perfect Crypto Influencer Marketing Agency?
There you have it–10 of the best crypto influencer marketing agencies you can work with in 2022. These agencies offer different levels of services and have different approaches to crypto influencer marketing, but they all have expertise in the cryptocurrency space. Go through their approaches, rates, and service offerings to see which of these agencies would be best suited for your unique needs.