Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like HireInfluence, Viral Nation, and Moburst undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like HireInfluence, Viral Nation, and Moburst:
Snapchat presents a unique challenge to marketing agencies with its disappearing posts. In some ways, this makes the social media channel akin to Twitter, where although tweets do not disappear as such, they very quickly become buried. It has taken a while for advertising agency executives, particularly those of the positively geriatric age of thirty or older, to come to terms with Snapchat’s unique features and embrace them in their campaigns. However, times are changing, and Millennials are gaining a foot in the door of many agencies, dragging their Generation Y and X colleagues with them into the world of new social media.
This shift is timely, as Snapchat’s influence continues to grow. As of Q2 2024, Snapchat had 432 million daily active users globally, up from 422 million in Q1 2024. This expanding user base underscores the platform's relevance and the necessity for agencies to adapt.
The agencies profiled here vary widely, but they share a common trait: a willingness to embrace Snapchat, even featuring it as the primary medium in campaigns for significant clients. Of course, they are discerning about which clients to promote on Snapchat and which influencers to bring alongside. You won’t find campaigns for hearing aids or retirement homes here. Instead, you’ll see recruitment campaigns targeting Generation Y talent.
HireInfluence counts creative sourcing and placement among their various specialties. The agency’s effective strategies enabled them to partner with some of the most significant and engaging voices around the world. HireInfluence uses an array of factors when choosing and validating its talent options to present only premium-fit influencers. By doing this, the agency guarantees that influencers align with clients in terms of image and authenticity. It specializes in delivering solutions for various platforms, such as Snapchat, Instagram, Facebook, YouTube, TikTok, and more. HireInfluence is an award-winning, full-service influencer marketing agency trusted by the world’s most iconic brands since 2011 - including Microsoft, Coca-Cola, McDonald’s, Amazon, Walmart, NFL, and Toyota.
10 - 50 Austin, Los Angeles, New York, Houston Best for: Fortune 1000 Companies and Brands HireInfluence is an award-winning, full-service influencer marketing agency trusted by the world’s most iconic brands since 2011 - including Microsoft, Coca-Cola, McDonald’s, Amazon, Walmart, NFL, and Toyota.
Viral Nation is a cutting-edge influencer marketing agency offering a comprehensive range of services to help brands reach their target audience and create authentic, emotional connections through inspiring content. Working across various platforms, including Snapchat, Viral Nation has extensive experience in industries such as technology, gaming, beauty, retail, and fast-moving consumer goods. Their award-winning campaigns have earned them a well-deserved reputation for delivering results through global activations, research, strategy, talent discovery, creative content, ambassador programs, events, localization, and social amplification. Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. 50+ Offices in Toronto and New York Best for: Enterprises and Large brands Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Moburst stands out as a top influencer marketing agency, specializing in Snapchat campaigns for businesses aiming to maximize their brand reach and return on investment. Their distinctive approach to selecting the right influencers relies on a mix of audience data and insights into past performance, ensuring your marketing budget is allocated effectively. Prioritizing superior planning for optimal outcomes, Moburst works closely with clients to develop comprehensive briefs, encompassing targeted demographics and bespoke creative strategies for each Snapchat campaign. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. NeoReach is a premier influencer marketing agency that specializes in crafting world-class original influencer campaigns for leading brands and Global Fortune 500 companies. With a strong belief in the power of Snapchat as a platform for both owned content strategy and influencer marketing, NeoReach aims to help businesses tap into the potential of this ephemeral social media. Their global community comprises creative content creators from diverse genres, interests, and backgrounds, ensuring that there’s a space for everyone to connect with brands that share their passion. NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... AKQA calls themselves “an ideas and innovation company.” They are a large digital agency, employing 2,000 staff globally, with offices across Europe, North America, South America and Asia. Their mantra is, “the future inspires us. We work to inspire”. As you would expect with an agency of this size, they have created campaigns, some incorporating social media, for some large and well-known clients, including Activision, Audi, Delta, Nike, Starbucks, Rolls-Royce, and Verizon. Obviously, Snapchat is just one channel that they utilize. However, they showed in their campaign for Activision’s Call of Duty: Advanced Warfare, that they know how to utilize the social channel well. They went on to win the Snapchat Award in the 2016 Shorty Social Media Awards. Cramer-Krasselt is an integrated marketing and communications company and is the second-largest independent agency in the United States. As such, digital marketing is simply one part of their creative whole. However, they do not operate in a traditional structure. They split their team by subject matter disciplines, rather than by types of advertising. Therefore, Snapchat is simply one of the tools in their arsenal to project a client’s product image. They will create a campaign utilizing Snapchat influencers if it is suitable for the target audience, just as easily as they will create a television campaign or a billboard for different audiences. One of their 2015 campaigns was on behalf of Cedar Point Amusement Park. The target was to get Organic Inc is solely a digital agency. They see digital as both an input and an output of the creative process. They believe the inspiration for their ideas comes from unique connections hidden in data, experiences, and technology. They will use whichever digital media seems appropriate for the product they are marketing. This includes Snapchat to get the message across to a young audience when suitable. Gary Vaynerchuk founded VaynerMedia in 2009 as a social shop. It has since grown to be a full-digital shop. However it has never forgotten its social origins, and they continue to create highly regarded social campaigns. Gary Vaynerchuck is famous for embracing the internet himself. In his recent blog post, Document: Don’t Create: Creating Content That Build Your Personal Brand, he emphasizes the importance of regularity on social media – even just for your personal brand – and how you should document your journey. If you are on Snapchat, Vaynerchuk believes you should be posting stories at least 6-7 per day. The Media Kitchen is a full-service media agency with offices around the globe. Playing on their name, they believe that they “cook up” the most innovative media experiences by Media and Creative working together. They are the 2016 Media Post Agency of the Year. Digital is now 51% of their billings. 1000 Heads describe themselves as a Word of Mouth agency with social expertise at their core. They want brands to talk to people, and to be talked about by people. They recognize the importance of “social” in social media and create social content strategies for all of their clients in The United States, United Kingdom, Dubai, Australia and Germany. One of their clients is Dubai Tourism, who held the first Dubai Comedy Festival over ten days in October 2015. 1000Heads was tasked with launching the festival in an original and innovative way. PopShorts specializes in mobile-focused social influencer campaigns. They recognize that people spend 80% of their social media time on mobile devices, so they plan their campaigns on that basis. They have audience data on more than 50,000 creators, so they choose the influencers they target deliberately, selecting the best channels and influencers for a campaign, based on available data. One of their clients, NBC’s The Voice, is targeted at a youthful audience, most of whom are savvy social media users. The Voice wanted to do something special for their fans on Valentine’s Day. PopShorts came up with a 24-hour Snapchat campaign giving fans a unique, interactive experience. Just to show that the world of social media marketing is truly global we include JCP Digital, a Norwegian-based agency. This is the digital division of communications agency, Just Cruzin’ Production, or JCP for short. The company’s goal across all of its divisions is to captivate people. JCP Digital uses the web and mobile to do this, including social media of course. Pepsi, being multinational, is probably as well-known in the Nordic region as it is in its native North America. JCP Digital, along with JCP Ignite, the creative part of JCP which focuses on experience-marketing, created a Snapchat influencer campaign as part of Pepsi Max Norway’s digital sponsorship deal with New York Rangers player Mats Zuccarello. Something Massive lives at the intersection of digital culture and brand. They are a boutique agency based in Los Angeles. They cover a wide range of specialties, including digital marketing, social and mobile. Somewhat appropriately for a Californian agency, one of their 2009 founders is Chris Gibbin, a filmmaker, and producer. As with many of these agencies, they would not claim to be Snapchat connoisseurs – they are creatives who choose the most suitable marketing channels for their clients’ products and target audiences. Publicis Sapient describes itself as redefining storytelling for an always-on world where brand experience flows through digital, retail, social, mobile and commerce as part of a single moment. They call their process “storyscaping,” where they tell brands’ stories by a series of connected channels, selecting the best combination channels for each brand’s particular story. As part of this, they see social media as a way to connect brands with always-on fans. One of their campaigns using a mix of Snapchat and native advertising was for Nutella. They recognize that Millennials love Nutella and happily talk about it on their social channels. They also knew that Millennials love supermodel, Gigi Hadid.1. HireInfluence
HireInfluence
HireInfluence
2. Viral Nation
Viral Nation
Viral Nation
3. Moburst
Moburst
Moburst
4. NeoReach
NeoReach
NeoReach
5. AKQA
6. Cramer-Krasselt
7. Organic Inc
8. VaynerMedia
9. The Media Kitchen
10. 1000 Heads
11. PopShorts
12. JCP Digital
13. Something Massive
14. Publicis Sapient
Frequently Asked Questions
What makes Snapchat influencer marketing different from other social media platforms?
Snapchat influencer marketing stands out due to its ephemeral content, where posts disappear after 24 hours, creating a sense of urgency and exclusivity. This aligns with Snapchat's younger audience, who value authenticity and spontaneity. Influencers on Snapchat can use unique features like AR lenses, filters, and Stories to create immersive and engaging content, making it a powerful platform for brands targeting Gen Z and Millennials.
How do agencies select the right influencers for Snapchat campaigns?
Agencies specializing in Snapchat influencer marketing typically use a combination of data-driven insights and audience analysis to select influencers. They focus on factors like engagement rates, follower demographics, and content relevance to ensure alignment with the brand’s goals. The selection process often includes vetting for authenticity, checking for fake followers, and ensuring that the influencer’s style matches the campaign’s creative vision.
What challenges do agencies face when creating Snapchat influencer campaigns?
Agencies often face challenges like measuring ROI due to Snapchat’s fleeting content and the platform's limited native analytics. Additionally, the disappearing nature of Snapchat posts requires a different approach to content strategy, focusing on high-impact, time-sensitive campaigns. Agencies also need to navigate the platform's younger, trend-sensitive audience, which demands constant innovation and relevance in content creation.
Can Snapchat influencer marketing be effective for brands targeting older demographics?
While Snapchat is primarily popular among younger audiences, agencies can still leverage the platform for brands targeting older demographics by using strategic content and influencer selection. This involves finding influencers who resonate with older users or creating content that appeals to cross-generational interests, such as technology, fitness, or finance, but campaigns should be carefully crafted to match the audience's expectations and platform behavior.
What are some examples of successful Snapchat influencer marketing campaigns?
Successful Snapchat influencer marketing campaigns often involve creative uses of the platform’s unique features. For instance, AKQA’s campaign for Activision’s Call of Duty: Advanced Warfare used snapcodes within the game to generate buzz, leading to over 6 million engagements. Another example is VaynerMedia’s campaign for the Electric Zoo festival, where they used Snapchat to document the event in real-time, resulting in significant engagement and millions of views.
