Leading Instagram Influencer Marketing Agencies in 2025
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Ubiquitous, SmartSites, and NeoReach undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Ubiquitous, SmartSites, and NeoReach:
Call it the platform's aesthetic or its young audience, Instagram has become the go-to place for influencer marketing, with 47% of brands using it as their preferred influencer marketing channel, according to our Influencer Marketing Benchmark Report. On average, brands post about 5 sponsored weekly posts on Instagram.
Finding influencers for so many posts, especially during campaign peak periods, can be a daunting task. Instagram influencer marketing agencies make this task easier by acting as a bridge between brands and influencers. These agencies not only help in finding the right influencer for a brand, but also provide services such as campaign management, content creation, contract negotiation, and data analysis.
Even better, many of these agencies offer influencer marketing for other platforms, too. So, if you want to maximize your reach with a multi-platform campaign, these agencies can help you do so.
Without further ado, here are some of the leading Instagram influencer marketing agencies you can partner with in 2025.
Leading Instagram Influencer Marketing Agencies You Should Know in 2025
1. Ubiquitous
Starting with TikTok, Ubiquitous is now also an Instagram influencer marketing agency that promises to make your brand a household name. With the agency’s expansive network of Instagram influencers and creators, it can help craft compelling and ROI-generating campaigns for your company.
Some of the brands that have trusted Ubiquitous for its performance are Target, J.Crew, McDonald’s, Lyft, and Doritos. No matter what the size of your brand or campaign, Ubiquitous will find your Instagram creators that can reach your target audience.
Key Services
Ubiquitous believes that somewhere along the way, the quality of Instagram marketing dwindled. The agency is here to change that. Its services span influencer selection, campaign planning, content production, and reporting.
The best part about Ubiquitous full-service Instagram influencer marketing is that many people on the agency’s team were previously influencers on the platform. According to the agency, these individuals have walked 10,000 miles in influencer shoes, so they know what they’re doing when they take over your Instagram influencer strategy.
That’s part of the reason brands like American Eagle and Adobe have trusted Ubiquitous for their influencer marketing needs. The first part of Ubiquitous Instagram campaigns is building a test roadmap.
In this stage, you can expect the agency to analyze your current Instagram marketing strategy. The agency will also learn about your motives, be it audience growth, product promotion, ambassador program, or content creation.
From there, Ubiquitous starts finding the right-fit Instagram influencers. The agency doesn’t stop there; it goes on to create the whole Instagram marketing strategy based on your objectives.
Once the influencer content is published, Ubiquitous gets to work, analyzing its performance and creating reports. You get regular reports of how your campaign is doing. These real-time performance metrics help inform your future efforts on the platform.
Why Ubiquitous
The Ubiquitous difference lies in the fact that the agency claims to create fans, not followers. While most agencies promise to increase your follower count, Ubiquitous focuses on building genuine engagement and long-term relationships with real people. The agency connects you with Instagram influencers whose followers will later cheer for you as brand advocates.
Ubiquitous also follows the ”freedom with guardrails” approach, a hybrid of creative freedom and brand guidelines. The agency doesn’t micromanage influencers because that often results in salesy-sounding content. Instead, it creates a custom brief for your Instagram campaign and shares it with the influencers.
Your selected creators then have the creative freedom to showcase your product or service in their unique style while still adhering to this brief. That’s how Ubiquitous made Litter Robot’s campaign a success.
The self-cleaning litter box company wanted to promote its new product, the Litter Robot 4. Ubiquitous divided the campaign budget across three channels, with Instagram and TikTok getting 60% of it.
But where the agency really showed its strategic and creative genius was in the selection of not only human influencers but also feline ones. The latter were followed by cat lovers and cat owners, which was just the client’s intended audience.
Ubiquitous did not simply go for the most popular human influencers either. Instead, the agency used its proprietary technology to search influencers based on 1,000 data points. In the second phase of the campaign, influencers were given the creative freedom we discussed above. They could put their own creative twist on the content.
YouTube influencers created in-depth tech reviews, but Instagram and TikTok influencers focused on unboxing videos, product introductions, and creative showcases of the Litter-Robot’s features. Ubiquitous also planned for content to be posted across multiple platforms, maximizing reach and cost-effectiveness.
The results were absolutely mind-blowing, with 68.1 million views and a CPM of just $7.27, which was lower than the anticipated $8. Pretty paw-some, wouldn’t you say?
2. SmartSites
Founded in 2011 by brothers Alex and Michael Melen, SmartSites has grown into one of the top influencer marketing agencies in the world, with a global presence and a reputation for delivering exceptional results.
Headquartered in New Jersey, SmartSites has assembled a team of talented professionals who specialize in every aspect of digital marketing, and their expertise spans a wide range of services, from web design to SEO and, notably, influencer marketing.
Their recent expansion into a comprehensive suite of Instagram influencer marketing services has helped set them apart as a leading agency in the influencer space.
As a full-service agency, SmartSites is committed to crafting strategies that leverage the unique features of Instagram to connect brands with the right influencers and audiences. Their expertise in Instagram marketing is enhanced by their deep understanding of content creation, social trends, and analytics, ensuring that every campaign is designed to engage, inform, and convert.
Key Services
SmartSites takes Instagram influencer marketing to the next level, offering a full suite of services that help brands grow their presence and connect with the perfect audience.
Their process starts with a sharp eye for the right influencers—those whose followers align perfectly with the brand’s target market. By leaning on data-driven insights, they make sure every collaboration amplifies the brand’s message and drives meaningful engagement.
But SmartSites doesn’t stop at matchmaking. They craft comprehensive campaign strategies tailored to each brand’s goals, covering everything from content guidelines to posting schedules. The result? Campaigns that run like clockwork and deliver measurable impact.
Understanding that Instagram thrives on quality content, SmartSites partners with influencers to create posts that don’t just grab attention but also feel authentic. Whether it’s a sponsored post, an Insta Story, a product placement, or a live session, SmartSites ensures the content speaks to audiences in a way that’s both impactful and seamless. In short, they don’t just help brands shine—they make sure they own the spotlight.
Finally, they round up their service suite with detailed campaign tracking and performance optimization. Using advanced analytics, they monitor key metrics such as reach, engagement, and ROI. Detailed reports allow clients to see the real-time impact of their campaigns, and SmartSites adjusts strategies as needed to maximize success.
Why SmartSites
SmartSites stands out as a leading Instagram influencer marketing agency, thanks to its strategic and holistic approach to influencer partnerships. The team at SmartSites knows the intricacies of Instagram—what types of content engage users, how to spark meaningful interactions, and how to stay ahead of evolving trends that influence campaign success.
Their commitment to staying ahead of the curve is visible in their dynamic presence on Instagram. Through regular, bite-sized informational videos, insightful guides, and expert tips, SmartSites remains deeply connected to the latest trends and shifts within the platform. This not only keeps them at the forefront but also empowers brands with the knowledge needed to make a lasting impact.
At the heart of SmartSites’ approach lies authenticity. They focus on building genuine, long-lasting relationships with influencers who have real connections with their followers. By prioritizing this authentic engagement, SmartSites ensures that campaigns feel less like advertisements and more like natural, organic content. This leads to a brand message that resonates deeply with the audience, creating more meaningful connections.
3. NeoReach
NeoReach is a remarkable Instagram influencer marketing agency that blends innovation and the creativity of top creators to achieve success for brands on any budget. With brands like Walmart and Airbnb on its roaster, the agency has earned a reputation for its ability to connect brands with influential creators.
Besides Instagram influencer marketing, you can also work with the agency to find UGC creators on the platform. NeoReach also conducts platform-specific market research and curates influencer-created paid media for Instagram.
Key Services
NeoReach has a Discord community of influencers and brand ambassadors, where the company encourages social media community growth and collaborations. Be it micro-influencers or larger names, the agency will find you Instagram creators from this database.
Over the years, NeoReach has established strong and direct relationships with influencers. So, it’s no trouble for the agency to find the right Instagram influencers who will not only be a good fit but will also be suitable for long-term relationships.
Storytelling is key in NeoReach’s Instagram campaigns. You can expect the agency to infuse your key messaging into Instagram content so that it has an impact beyond the campaign. For example, when NeoReach helped Laifen, a consumer electronics brand, set the stage at the Consumer Electronics Show (CES) 2024, the agency ensured that it worked with influencers who could tell a compelling story about the brand’s presence at the event.
NeoReach partnered with eight influencers on Instagram, TikTok, and YouTube. These influencers created product-focused content on their respective platforms. Since NeoReach had done thorough research into the influencer’s content style and audience demographics, the campaign was a massive success.
By emphasizing personality-driven content and ensuring influencers shared genuine experiences, NeoReach effectively maximized Laifen’s brand exposure and fostered significant engagement and interest in their innovative products.
For instance, a Reel by Nikias Molina, an Instagram influencer who was part of this campaign, got over 300,000 likes. The campaign as a whole generated excellent results, with 12 million views and 14.6 million impressions.
Why NeoReach
The major attraction of working with NeoReach is that it saves you all the hassle and work that comes with Instagram influencer marketing. You simply have to communicate your goals and objectives with the agency, and it will do the rest.
Besides finding the influencers for the campaign, the agency also tackles contract negotiations and influencer activation. You won’t have to send back-and-forth emails to settle on a price or discuss the influencer’s content. NeoReach takes care of it all, making the process smoother and quicker.
The agency also draws up legal contracts, which is an integral component of any influencer marketing campaign. With NeoReach, you don’t have to worry about PR and gifting, either. If you want to send out products to influencers, NeoReach can handle the logistics and ensure everything runs smoothly.
On top of that, NeoReach uses its proprietary software to detect influencer fraud. Before signing an Instagram influencer onto a campaign, the agency makes sure their followers are genuine and not purchased through bots or other questionable methods.
When working on your campaigns, NeoReach also ensures it never keeps your primary objective out of focus. For example, when Macy’s partnered with NeoReach for its Instagram influencer campaign, the brand did not just want customer attention; it also wanted to show the experience of shopping at Macy’s to its audience.
NeoReach identified four Instagram influencers who posted a lot of fashion trends on their accounts. The agency then worked with them to produce Instagram Story Tours of the Macy’s store, which showed how shoppers could find the latest trends and styles at Macy’s.
To enhance the reach of the influencers’ content, NeoReach invested $250K in paid media. This strategic investment significantly boosted the visibility of the posts, ensuring wider audience engagement. It brought in 2,000+ fan engagement for Macy’s, bringing a 1.57x return on investment.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
4. Moburst
Moburst has grown from mobile-first roots to become one of the top full-service digital agencies. Their team of experts, creators, and strategists manage and create content for all the main social media platforms including Instagram, TikTok, Twitter, Pinterest, LinkedIn, and Facebook. As they’ve been in the business for nearly a decade, they know what works and will create a content strategy for Instagram (and the other platforms) that will fit your brand’s goal, its target audience, and the platform.
Not only are they content specialists, but also growth experts. They will analyze all your efforts on Instagram to measure your audience’s response and optimize the results for continuous growth.
If you specifically want to use influencer marketing on Instagram, they can manage your campaigns from end to end. You’ll also get access to their powerful Moburst Influencer Network with influencers across every product category ready to help create more conversions.
5. The Influencer Marketing Factory
The Influencer Marketing Factory provides Instagram influencer marketing services to global brands with a special focus on scalability and ROI maximization. Some of the biggest names in the business world, including Dunkin’, Amazon, Meta, and Universal Music Group, have partnered with The Influencer Marketing Factory to boost their brand exposure and launch products on Instagram.
Since it’s a full-service Instagram influencer marketing agency, working with them means you don’t need to get any other service on board. The agency will do everything from A to Z for your Instagram influencer campaigns.
Key Services
Every Instagram influencer marketing campaign needs a list of key performance indicators (KPIs). These KPIs determine the success of your campaign and are essential to track. The Influencer Marketing Factory starts all its campaigns by selecting these metrics for its clients. It keeps your core market and mission in mind when setting them.
The agency also helps brands with target audience optimization. For instance, instead of simply targeting women, The Influencer Marketing Factory will target women aged 18-24 who are interested in traveling during college breaks if that’s the demographic your business serves.
Since the agency has a huge database of influencers, it can easily find suitable Instagram influencers for your campaigns. The large selection means you can work with nano, micro, mid-tier, and macro-influencers, whatever your budget allows.
You get a detailed report of the influencers’ target demographics to help you make an informed decision for your campaign. Once you raise the green flag, the agency sets up contracts with the influencers on your behalf. It also takes care of all the legal and compliance aspects of the campaign.
Further, The Influencer Marketing Factory draws creative briefs and concepts for the influencers to follow. These instructions are created with Instagram’s norms and trends in mind. The agency also supervises the influencers’ posts to ensure the deliverables are up to the mark.
Clients get regular reports for their campaign’s performance. The agency’s tracking pixels and codes help monitor the performance of the campaign, providing real-time data on the KPIs selected in the first step.
Why The Influencer Marketing Factory
The Influencer Marketing Factory has been featured in many publications, including but not limited to Yahoo Finance, BBC, Forbes, Inc., Wall Street Journal, and Business Insider. These mentions prove the agency’s credibility and success in the industry.
More importantly, the agency keeps ROI the main focus of all its projects. The regular analysis and reporting further add to the transparency and effectiveness of its services.
The Influencer Marketing Factory has worked with clients in a range of industries, such as health and fitness, gaming, pharma, tech, music, eCommerce, beauty, and more. No matter which niche your brand belongs to, the agency will use its extensive experience to help you shine.
One example is the campaign The Influencer Marketing Factory did for Asus. The objective was to promote the new ZenBook lineup in the US and the UK. Instagram was obviously the primary platform of choice due to its young audience. The agency also ran the campaign on YouTube and TikTok.
Influencers created original content highlighting the Zenbook’s cutting-edge features like its Intel processors, OLED display, and portability. The content was tailored to each influencer’s style to ensure authenticity and natural integration, resonating well with tech-savvy audiences and potential buyers.
On Instagram, the content got 29k likes and 220k impressions. Coupled with the impressions from the other two platforms, the campaign reinforced Asus’s commitment to innovation.
6. Fresh Content Society
Fresh Content Society is a social media marketing company that offers Instagram influencer marketing as one of its host of services. The agency claims to bring your brand to life on social media, which is a promise it fulfills through its unique and creative content strategies.
A look at the agency’s portfolio makes it clear that it has had quite a bit of success with Instagram content. For example, the video below that Fresh Content Society created for Rythm Official got quite a lot of comments, indicating decent engagement.
Key Services
Brands have the option to either opt for full-service social media marketing with influencer marketing as one piece of the puzzle or go for influencer marketing specifically. Fresh Content Society’s Instagram influencer marketing services are aimed at enhancing brand awareness and increasing engagement.
The agency’s process includes influencer discovery, campaign management, and reporting. In the conceptualization phase, the agency uses data-driven approaches to create concepts for your campaign. The agency’s ideas are bespoke, flexible, measurable, and right according to your project brief.
Once the creative briefs have been drawn out, Fresh Content Society moves on to the execution phase. At this point, the agency engages Instagram influencers to produce content based on the concepts curated earlier.
Before any campaign goes live, it’s important to test its efficacy. So, Fresh Content Society takes its time to analyze your Instagram influencer campaign. If needed, the experts at the agency make the required changes to the content and its publishing times to ensure the best results.
Why Fresh Content Society
Fresh Content Society is among the best Instagram influencer marketing agencies because of its creativity and data-driven approach. Since the agency is an expert in other matters of social media marketing, too, it won’t fall short if you need extra assistance.
For example, when True Value needed to boost its social media strategy, Fresh Content Society provided multiple recommendations to improve the brand’s social media presence.
FCS first conducted a thorough review of True Value’s existing social media strategy, identifying both beneficial and detrimental practices. They developed a comprehensive set of recommendations aimed at increasing audience growth, engagement, and traffic to both the e-commerce and local stores. This strategy included a detailed plan for content creation, audience targeting, and campaign implementation.
The focus was on optimizing content and engagement tactics. This involved crafting targeted social media campaigns, enhancing content quality, and leveraging data-driven insights to refine their approach continually.
These recommendations were quite a success, leading to an increase of 200% in the company’s website traffic.
Sometimes, Instagram influencer marketing may not be enough on its own. You may want to run ads on influencer-generated content on the platform. Fresh Content Society can help in this regard, too.
The agency’s paid media management team can help you create, implement, and monitor successful ad campaigns on Instagram. So you can double the impact of your influencer spending.
7. The Shelf
The Shelf is a full-service influencer marketing creative and strategy agency with a proprietary SaaS platform to plan, execute, manage and optimize their clients’ campaigns. They use data to match brands with the influencers they believe will deliver the best results.
The agency runs unicorn influencer campaigns shaped by data-driven insights. They begin by asking for your marketing goals, and they then dream up campaigns with a custom strategy to target different segments of your audience. The Shelf’s campaigns guide your customers through each stage of the decision-making process and move them along the path to purchase.
They make a point of customizing campaigns to achieve specific results for your brand. Their platform gives them access to a huge network of creators from all over the world, and they have built thousands of relationships. This has helped them run multiple niche campaigns.
Once contracts are signed, they have a portal that houses all your content. They almost always collect extra content for you to reuse as needed. The Shelf has art directors, copywriters, and strategists who assess content to provide influencers with feedback, all to make sure your content delivers the highest ROI.
8. The Goat Agency
When it comes to Instagram influencer marketing, The Goat Agency stands as a shining example of excellence. At the core of its philosophy is the understanding that influencer marketing is about trust and authenticity.
They’ve consistently advocated for treating influencers as a media channel rather than just a part of PR. This perspective has enabled them to achieve remarkable results at every stage of the marketing funnel, from awareness to advocacy, for brands like Dell, Wayfair, Pernod Ricard, Audi, and Deep Silver.
One of the agency’s standout features is its extensive database of over 100,000 influencers, enriched by insights from numerous campaigns. This data-driven approach underpins every campaign idea, ensuring strategic precision. Additionally, The Goat Agency offers comprehensive campaign management, from ideation to execution, seamlessly combining data with creativity.
However, what truly sets them apart is the human touch they bring to influencer marketing. While data plays a crucial role, their Strategy team ensures that every campaign retains the vital elements of human connection and storytelling. They diligently monitor campaign metrics, continuously optimizing for efficiency and delivering transparent results to brand partners.
The Goat Agency’s success stories speak volumes about their capabilities. With their unique blend of data-driven strategies, creativity, and a commitment to results, they have earned their reputation as a top choice for influencer marketing across various industries. If you are seeking to scale and harness the power of instagram influencers, The Goat Agency will be a good choice for you.
9. Find Your Influence
Founded in 2013, Find Your Influence (FYI) stands out as one of the leading Instagram influencer marketing agencies in the industry. This agency was built by marketers for marketers, making it an intuitive choice for brands looking to navigate the dynamic world of influencer marketing on Instagram.
Headquartered in Scottsdale, Arizona, FYI has become a trusted partner for many top brands across the United States, including Lenovo, L’Oreal, Intel, and Walmart, delivering impressive results through a blend of cutting-edge technology and hands-on expertise.
With a focus on authenticity and effective communication, FYI is led by co-founders Jamie Reardon and Cristine Vieira, who have spearheaded its growth into a central player in the creator economy.
When it comes to influencer marketing on Instagram, FYI acts both as an agency and platform, catering to both DIY marketers and those seeking a fully managed service. The agency prides itself on not taking a one-size-fits-all approach, ensuring your business’s unique needs are met with tailored solutions.
One of FYI’s standout features is its advanced Instagram search capabilities. The platform leverages look-a-like modeling and an advanced keyword search, ensuring you can find the right Instagram influencer at the right time.
Whether you’re looking for micro-influencers to build niche credibility or macro-influencers to amplify your brand’s reach, FYI’s recommendation engine helps you identify the best matches for your campaigns.
10. Audiencly
Audiencly connects brands with influencers in every industry. They work with both sides of the influencer equation, both brands, and influencers. They provide a variety of advertising services for companies: influencer marketing, campaign planning, lead generation, product integration, and both offline and online events. For influencers, they are involved with sponsoring, channel management, creative studio, event management, and merchandise and products.
Their big focus is on gaming on YouTube, Twitch, and of course, Instagram. They work with over 5000 influencers, with a combined reach of over 250 million people.
Audiencly offers its Creative Studio to influencers to help produce their content. They help in all areas around graphic design, video editing, voice-over, animations, special effects and much more.
To date, Audiencly has organized more than 1000 successful influencer campaigns and experiences. They have been able to ensure a successful return on marketing investment for their brand clients.
11. LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK has achieved many things to be proud of. Only a year after they were founded in a studio apartment in Dallas, Texas, they opened their first international office in London. Fast-forward a few years later and they expanded their global presence to multiple other countries including France, Germany, China, and Brazil.
To quantify their success further, LTK proudly shares on their website that they generate billions in dollars per year via online sales through their LTK app, the world’s biggest contextual shopping app.
However, a huge part of their success is linked to the long list of brands that they’ve helped on their own road to success. During their time in business, they’ve worked with over 1 million brands helping them to:
- Find the best curated creators on Instagram and other social platforms
- Reach the right target audience with the help of Advanced Audience Reporting™
- Optimize engagement
- Generate more sales
- Boost brand awareness and drive more traffic
Their community of 150,000+ creators have engaged audiences across many platforms and lifestyle verticals. If you specifically want to zoom in on Instagram, they can help you with data-led strategies and licensed imagery from top-class creators to improve brand authenticity. In fact, according to their site, you might even be able to double your sales and engagement.
12. Carusele
Carusele proudly displays that they have received over 40 awards for their client work. They provide real-time optimized influencer marketing campaigns for consumer brands and retailers.
They use real-time data to optimize programs daily to generate the most efficient results. Because of this, they believe their programs are competitive with pay-per-click advertising and drive guaranteed results for their clients. Carusele campaigns focus on metrics like sales lift, e-commerce conversions, qualified web traffic, audience attention, and viewable impressions.
Carusele’s targeting goes beyond finding influencers who match their client’s audience profile. From choosing influencers whose audiences match their client’s to building custom and look-a-like audience segments for media boosting, their programs ensure the best content is seen by the people their client wants to reach.
Their past clients include Revlon (in a campaign that resulted in a 205% sales lift), Jared (generating 110 million minutes of consumer attention), Tyson (leading to 48% better sales), and Vera Bradley (giving a 2.5:1 ROI).
13. HireInfluence
HireInfluence is an award-winning US influencer marketing agency that has been serving the world’s most recognized brands since 2011. They come with the experience and knowledge necessary to deliver white glove, campaigns that consistently surpass industry benchmarks.
As a full-service influencer marketing agency, HireInfluence understands that brands have slightly different indicators of success. With this in mind, they partner with their clients to deliver fully-managed, innovative, human-to-human influencer marketing campaigns. Tapped into a network of elite influencers, HireInfluence’s mission is to lead the creation of influencer generated content that stays engaging, grabs attention, and results in the metrics that matter to brands. They are innovators, game-changers, and take pride in every project curated and touched.
HireInfluence has offices in Los Angeles, New York, Houston, and executes campaigns globally.
14. Obviously
Obviously is a global leader in influencer marketing. They are a full-service agency that offers the full gamut of influencer marketing services across virtually every social channel available, including, obviously Instagram.
They have their own influencer platform, that includes a database of over 400,000 influencers by age, gender, location, interests, quality, and aesthetic to build the community that is the perfect fit for you.
Obviously also specializes in influencer relationships. They know that to give influencers the best experience, you need to be extremely organized.
They offer a white-glove service, where they handle all aspects of your influencer marketing experience, from identifying influencers, all communication, shipping products, and analyzing the results of each campaign.
Obviously also claims to be experts in building effective influencer marketing and social strategies. They also organize live events, which they believe are a great way to attract influencers to your brand and get their followers to check out your retail locations. Obviously can help you amplify all of your events.
15. Zorka.Agency
Zorka.Agency is an app and influencer marketing agency. They offer a full range of marketing services – from strategy development to its execution with tools like Influencer Marketing and Performance Based Advertising.
One of their specialist services is influencer marketing, with a particular emphasis on working with app developers and brands. They coordinate influencer marketing activities across YouTube, Instagram, Telegram, Twitter, and Vkontakte.
Zorka.Agency ran its first influencer campaign in December 2016, and by January 2019, they had orchestrated thousands of successful campaigns for more than 50 clients and created an in-house project management platform. They have more than 300,000 influencers in their database, operating across 90 countries.
Their campaigns are full service- from influencer selection to post analysis. Zorka.Agency splits campaigns into three main stages:
- Preparation – briefing, media planning, media plan approval, and final TOR approval
- Production – script editing, tracking links preparation, and video release
- Analysis – primary results analysis within a week of a video’s release, and reports with campaign results at campaign conclusion
16. Sway Group
Sway Group proudly declares that its influencer storytelling and media yields 3x the industry engagement rate. They also announce that they are a 2019 Marcom Gold Winner, and one of the Chieflso Marketer 200 Top Marketing Agencies of 2020.
They are a 100% self-financed, woman-owned company, based in the Bay Area of California.
They split their core capabilities into Strategy & Planning, Content & Creative, and Management & Optimization.
Their thousands-strong network of influencers, The Sway, encompasses many platforms and verticals, giving them access to a great variety of deeply engaged audiences. They are closely connected with their influencers and can custom query to find the precise socio or geographic demographics clients are looking for. Their ongoing collaborative efforts allow them to continually improve content strategies and stay current with evolving technologies and platform trends.
The Sway is their highly-engaged, diverse community of influencers who are experts in creating content that drives engagement around brand messaging. This network not only allows the agency to connect brands with the online publishers they’re looking for, it means they can target and gather feedback from any demographic. Dedicated team members continually recruit new creators to join the network, bringing a continually evolving — and always growing — pool of influencers for their clients.
17. Station Entertainment
Station Entertainment is a premier influencer marketing agency, specializing in fostering powerful connections between brands and their target audiences through the dynamic platform of Instagram. They are dedicated to authenticity and collaboration, working with an expansive network of influencers across diverse industries to craft high-quality content that truly resonates with followers. Station Entertainment proudly represents the fastest growing influencers, creators, and entertainers nationwide.
Their impressive portfolio includes collaborations with over 1,000 brands, demonstrating their expertise in maximizing the value of content and ensuring fair compensation for their influencers. Station Entertainment is not just about promises, but about delivering effective campaigns that yield tangible results.
Among their clientele are hundreds of innovative and creative brands, with whom they have partnered on numerous successful brand/influencer campaigns. Their approach is comprehensive, encompassing everything from influencer contracting and creative development to content creation and paid amplification, all leveraging their extensive network of influencers.
A notable Instagram-centric campaign was for a leading lifestyle brand, which focused on driving brand engagement and awareness. The campaign achieved a remarkable reach of over 10 million, with more than 800,000 engagements. Station Entertainment’s campaigns consistently demonstrate their ability to tap into the power of influencer marketing, making them a standout choice in the industry.
18. NewGen (formerly Kairos Media)
NewGen is one of the fastest growing social-first creative agencies on the globe and specialises in data-driven performance marketing, guaranteeing results on every campaign.
Offering a 360-degree approach when it comes to social media, NewGen combines science (data) with art (creative) to ensure brands achieve more than 5x the success of “old school” media buying.
Operating out of its offices in London, Manchester and Los Angeles, NewGen has created and established relationships with over 75,000 influencers across over 1,500 campaigns, covering 55+ countries in more than 20+ languages.
Widely-known for groundbreaking creative on social and for delivering campaigns that make its clients famous, NewGen Media have been trusted by some of the worlds largest and most ambitious brands, including: Samsung, Pizza Hut, Facebook, Krispy Kreme, KFC, Gigabyte, AliExpress and AMD.
19. ApexDrop
ApexDrop is a USA-based growth marketing agency that has more than 15,000 Instagram influencers in their network. All influencers are vetted properly before they can join (influencers need to have a minimum of 3,000 Instagram followers) and only about 1 in 10 applicants get accepted. While their influencers mostly work on Instagram, they can also create license-free content for other platforms like Snapchat, Facebook, and Pinterest.
Authenticity is key to their campaigns. This is one of the reasons why they mainly partner with Instagram micro influencers. Not only will they hand-select the most suitable influencers for your brand, its products, and campaign, but they will also manage the influencer collaborations for you.
Some of the brands that they’ve worked with include Starbucks, Tailor Vintage, and Universal Standard. For example, for Universal Standard they activated 100 micro influencers tasked with the responsibility to boost brand awareness and generate more conversions. This campaign created more than 130 posts that reached over 1.5 million.
20. August United
August United was launched in 2015 by the executives of digital advertising agency Sitewire. They believed that Influencer marketing is the future of authentic and people-centered marketing that outperforms ads because it draws on the digital footprints of others who build credibility for a brand. According to August United’s General Manager, Tyler Farnsworth, ”August United was formed to unite remarkable brands with remarkable people, resulting in simply better marketing that meets consumers where they are.”
August United offers a full suite of services ranging from talent management to conference planning, content creation to campaign integration.
It includes PetSmart, Persil and grocery giant, Raphs, amongst its clients.In the case of Persil, August United created influencer marketing campaigns for both the 2017 and 2018 Super Bowls. In 2018 In this year’s campaign, August United identified and leveraged high-tier celebrity influencers with strong engagement who could share the story of Persil. They worked with influencers to create short-form video content about “stainable moments” that could be washed away with the power of Persil. The influencers shared their videos via their social networks, including Instagram, of course, and generated more than 20 million impressions.
21. The Outloud Group
The Outloud Group partners with brands and influencers to deliver highly effective and authentic marketing campaigns. They consider they live and breathe digital media but are grounded in old-fashioned relationships.
They are a growing team that has carved out a strong niche in the influencer marketing world. They embrace their Midwestern roots and believe that a straightforward approach sets them apart in a world of glitz, glam, pomp, and circumstance. Headquartered in Detroit, it’s common for them to be in Los Angeles, New York, and abroad.
The Outloud Group has worked with brands on influencer campaigns since 2008. On behalf of their brand partners, they find the right influencers to achieve marketing goals. Their bread and butter is direct response and branded content campaigns, but they are not afraid of trying something creative.
They drive customer acquisition through trackable targeted ads delivered by a trusted source. Their influencers advocate for a brand using their creative minds, loyal audience, and an agreed-upon set of talking points. While brands are actively involved in crafting the message, creative control ultimately rests with the influencer to ensure authenticity.
22. Stargazer
StarGazer describes itself as doing growth marketing using social influencers and focuses on high performing influencer campaigns – not just brand awareness.
They run direct response influencer marketing campaigns. They work with performance-focused apps and e-commerce brands to drive users, maintain low CPAs, and build positive brand associations through influencer marketing. They have access to influencer audience demographics, topics, and engagement data that allows them to quickly hone in on the influencer pool uniquely suited to promote every brand and provide the best ROI.
StarGazer handles everything from identification to logistics, management, tracking, and reporting. The agency builds its clients’ campaigns with its own Influencer performance prediction tool. They use their platform to identify and vet authentic influencers with the ideal target audience for a brand. This includes more than 5 million influencers refined by metrics such as industry, content, location, interests, audience demographics, audience engagement.
23. Veritone One
Veritone One places its main emphasis on audio; however, they are a full-service agency and include influencer marketing among the services they offer.
Being performance media experts means choosing the best channels for their clients’ message and planning the perfect media buy. They put together a creative strategy that allows their clients to acquire customers at scale and best their competition while building their brand.
They know how to tap into audiences on both a macro and micro scale. They draw on their proprietary discovery platform and valuable partner relationships to pair you with the right talent for the maximum return on investment.
Veritone One operates by optimizing, with an eye on innovation and a clear-cut focus on results. An integral part of Veritone One is Veritone aiWare. This is Veritone Inc’s proprietary platform that processes and organizes unstructured audio and video data using AI-based cognitive computing. Their proprietary technology allows them to collect real-time actionable intelligence to better optimize your media and brand’s messaging to improve your campaign’s performance.
24. The Amplify
As its name indicates, The Amplify aims to amplify their partners’ messages across social media channels, including Instagram. They describe himself as being a “trusted partner of the top creators and top brands across social.” This works two ways. As with all of these agencies, The Amplify use the most influential social media creators to distribute their content. However, unlike some of the other firms who will happily accept clients of any size, The Amplify is only interested in partnering with A-List brands.
This means that they can claim to have represented brands like Pepsi, the NFL, 20th Century Fox, and Infiniti.
The Amplify is both an agency and an influencer platform. In an interview with Ivy magazine, the firm’s founder, admits that from a business point of view they have no huge views comparing one platform with another. However, despite that, he believes that “…Instagram is still the most powerful social network right now. With Instagram, you’re really, really able to engage with an audience, and you’re also able to communicate with them through comments and through conversations”.
One of The Amplify’s campaigns was for Goosebumps. They created Instagram videos in-house within the artificial reality of Goosebumps, with the main character racing through town trying to avoid the clutches of a giant praying mantis. This resulted in 163,705 engagements and 1,465,075 full video views.
25. Infinite
Infinite is a Texas-based full-service agency, covering the full gamut of advertising media, even “old” media such as tv and radio. So why have we included them in a round-up on Instagram? They have moved with the times, calling themselves “digital trailblazers” and they realize that social media marketing is a vital part of the marketing process for many brands.
Infinite look sat their brands through three lenses: creative, interactive, and motive-based marketing. They use these lenses to uncover the “why” behind each brand. It is the Interactive lens that is most relevant to social media marketing. They ask each client, “How do customers view your brand?” and then use platforms such as Instagram to give the brands a personality.
For instance, they recently created an Instagram campaign for Downtown Dallas – the principal advocate, champion and steward of the downtown Dallas area. Infinite wished to connect Downtown Dallas with the local Instagram community, @InstaDFW, with the aim of mobilizing the local Instagrammers to be advocates for the downtown Dallas neighborhood communities. They created One by One, an art exhibit showcasing Instagram photographers’ work. What could be more suited to Instagram’s visual medium and sharing than an art exhibit? The artists managed to reach over six million Instagram followers, and build up foot traffic to the exhibition.
26. Agency Entourage
Another Texas-based agency that recognizes the benefits of using Instagram as a way to generate interest in brands is Agency Entourage. They offer a full range of advertising services, including social media marketing and integration services. They see social media as being all about discovery and recognize the importance of creating content that users want to share.
They created an Instagram-specific campaign for Arlington Highlands, a shopping center in Arlington, Texas. The aim was to encourage shoppers to donate to a DFW Toys for Tots toy drive. The shopping center promoted that it would donate $1 to the toy drive for every Instagram upload with the hashtag #AHGive. The Instagram public tookj to this campaign, seeing it as an easy way to help a worthy charity.
27. Go Fish Digital
Go Fish Digital was founded in 2005 and has spent over a decade performing Search Engine Optimization, Online Reputation Management, Content Marketing, Website Design & Development, and Paid Advertising services for their clients. They have now added influencer marketing to their services offered.
They work with some of the largest brands, franchises, and CEOs but also help fast-growing small and medium-sized businesses with their digital marketing needs. They strive to be data-driven and stay a step ahead of what is occurring in the digital landscape.
They see influencer marketing as a four-step process:
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- Develop influencer marketing strategy
- Coordinate the influencer collaboration
- Guide the creative process
- Report on campaign
Go Fish Digital creates customized influencer strategies to help their clients reach their marketing goals. They also actively seek ambitious and creative influencers, looking to be the next brand champion for their clients.
28. 6Degrees
6 Degrees is a boutique influencer marketing agency. They’re based in Copenhagen, Denmark and have satellite offices in London and New York. They leverage the world’s most effective and authentic social influencers.
They view their clients’ marketing as the story a client want to tell audiences; a story that 6 Degrees will help write. They work closely with their clients to understand the background and personality of their business. They work towards meeting their clients’ marketing objectives. They see their role is to bridge the gap between now (the beginning) and when their goals are met (the end). They assemble the cast of characters—the influencers—and create a narrative that’s authentic and relatable.
6 Degrees uses a mix of software and the human touch. Their proprietary technology solutions form the foundation of their search and analytics efforts. However, they recognize the need to add a human overview to the automated data.
6 Degrees offers the following services:
- Influencer Identification
- Relationship Management
- Influencer Campaign Management
- Influencer Campaign Measurement
- Campaign Reporting
29. Bastion Elevate
Bastion Elevate is a full-service social media marketing and public relations agency. Their full spectrum of services includes PR, Social Media, Influencer Marketing, and Content Production. They work with brands and top tier individuals who are looking to expand their audience awareness, strategically capture market share, and expand their digital sales strategy with modern techniques.
Bastion Elevate is a part of Bastion Collective, the largest independent communications agency in Australia, with locations in Newport Beach, Los Angeles, New York, and London.
The agency believes the primary struggle with influencer marketing is due to the over-flooding of fake followers, ghost accounts, traffic scamming via bots, and audiences that engage less than they used to. For that reason, they leverage bleeding-edge technology that can sift through millions of influencers and seek out those who have the most effective follower base, and ensure that they are the right fit for your brand.
30. Heron Agency
Heron Agency describes itself as an award-winning lifestyle communications agency. Their comprehensive results-driven campaigns are ROI-proven and help garner attention that leads to real bottom-line results. One of their areas of focus is social media and influencer relations.
With a hand-crafted combination of apps and social media platforms for each account, Heron Agency knows how to reach the right people, the right way, at the right time. They understand that a successful campaign is one that reaches consumers from every angle, which is why they have adapted to include social influencers in their strategy and outreach.
Heron Agency is proud to form long-term relationships with clients who rely on their unwavering tenacity to get the job done, and done right. They live by core values of integrity, communication, and consistently exceeding expectations, and bring these beliefs to every client relationship they have.
31. IMA
As IMA’s full name suggests, the firm specializes in assisting brands to tell their story with the help of influencers. It is a full-service digital agency, with Instagram being one of the platforms they use to get their clients’ messages across.
Unlike many of the other agencies here, IMA is European-based, and its list of clients reflect this. These include L’Oréal, Farfetch, Diesel, and Unilever. However, they also have well-known American brands, such as Calvin Klein and DKNY on their books.
Their client base indicates that big-name companies clearly understand the importance of social media influencer marketing. All of these clients have an Instagram presence. Calvin Klein, for instance, has 7.5 million followers. The Calvin Klein hashtag (#calvinklein) currently appears in 2.2 million posts.
One of the brands they use Instagram extensively with is Italian-based clothing firm, Diesel. They worked with 77 influencers across Instagram and other social platforms, highlighting the hashtag #DieselPeople. These influencers had an average Instagram following of 140 thousand. They ultimately achieved 977,000 likes, comments and shares on the #DieselPeople content
32. Prohibition
Prohibition is a specialist PR team that advises brands on how to use public relations and social media effectively. They have been operating for more than nine years and are listed in Prolific North’s Top 15 PR Agencies. They aim to help companies of any size communicate more effectively both online and offline.
Prohibition takes a fully integrated approach to public relations, social media, content marketing, video production, and paid social. Their work delivers web referrals, media exposure, brand awareness, and sales.
The agency uses a tried and tested influencer mapping process, along with their experience launching award-winning influencer marketing campaigns to help you work with influencers in a manner that delivers tangible business results.
Prohibition’s influencer marketing services aim to support you through the entire process – whether that’s mapping out the right influencer partners to work with, coming up with compelling campaigns to make your brand stand out from the crowd, or securing long term ambassadors who are perfect for your business. Using data-driven insight and more than ten years of experience working with some of the UK’s leading consumer and B2B brands, they work with you to enable influencer partnerships that build stronger relationships with your target audience.
33. The Influence Agency
The company’s name says it all! The Influence Agency is a collective of industry-leading digital marketing experts that work with and hold close relationships with the largest brands in the world. Boasting an inventory of over 10,000 social media influencers, each with large followings in almost every category from pro sports, fashion, foodies, to music; they specialize in pairing businesses with like-minded social media icons who become brand ambassadors for your business.
Their creative process is founded on research and planning, and their strategy is rooted in producing engaging content and deploying it through Social Media, SEO, PPC, and Community Building initiatives.
The Influence Agency pre-screens and qualifies social media influencers based on the products and brands they already use and enjoy in their day-to-day life and match their interests. They then match the influencers in their database with the business and business objectives of the advertisers for the perfect fit.
Working with both the client and the influencer, the Influence Agency generates a compelling piece of content that will be shared through various social-mediums (such as Instagram, Twitter, Facebook, and YouTube). This aims to ensure reach, engagement, and the growth of the client’s own social media profiles and pages – leading to broader brand exposure to the right audience.
34. SugarFree
SugarFree creates a seamless influencer marketing experience for its clients, using the talents of their marketing professionals, social media gurus, talented creators, and data analysts. They integrate their team with those of their clients to ensure proactive, real-time communication while creating authentic, data-driven campaigns.
Their strategies tell a story that lives on well after the campaign is over. They infuse their clients’ core messaging into all aspects of the campaigns. They find influencers who fit in with the brand’s aesthetic and culture, distributing content to relevant audiences.
SugarFree believes their years of experience have them left them sitting on a vast network of the best creators whose trust they have earned over time. They work with thoroughly vetted influencers and bloggers with a proven track record of success across traditional, digital, and social media. They handle all the behind-the-scenes tasks, from price negotiations that end in legal contracts, to compliance and payment. Indeed, SugarFree handles all the coordination of content deliverables with influencers, keeping clients’ campaigns on-time and on-budget.
They schedule every post and then stay on top of the campaign as it progresses. Their influencers act as ambassadors, staying engaged with their audience, and keeping their content fresh and relevant for both their followers and their client.
SugarFree provides detailed reports that focus on the metrics that matter most. You can easily use these to identify the influencers who deliver the most impact and the content-type and channels that work best.
35. Billion Dollar Boy (BDB)
Billion Dollar Boy (BDB) describes itself as the creative agency for the influencer age. BDB is a next-generation creative agency harnessing the collective power of thousands of vetted global influencers and content creators.
Since Billion Dollar Boy was founded in 2014, their campaigns have shared more than 23,000 pieces of content in 38 countries, with campaigns activated across six continents. They also observe that 17 different languages are spoken at their offices. They clearly enjoy working with clients across the globe. They have 4300 influencers activated, making, on average, 300 posts per week, with an average engagement rate of 3%.
BDB describes paid influencer campaigns as being their “bread and butter.” They develop creative strategies and execute paid influencer campaigns of all scales, both locally and globally. For brands looking for organic and earned content, they connect them to the right influencers and step back and let the magic happen through strategic gifting and events.
Through their Content House division, they have built a network of super talented digital creators, able to create “Social First” white-label content for brand channel use.
36. Pulse Advertising
Pulse Advertising claims to be market leaders in influencer marketing. Founded in 2014 and partnering with Instagram, TikTok, and Snap, their work has been recognized by Forbes as 30under30, TEDx, amongst others. As a creative and media agency, they focus on using the right influencers, creative content, and data-driven strategies to tell your story. They live and love social media. They build the bridge between influencer activations and performance marketing.
They split their work into six areas:
- Influencer Strategy – Influencers become brand advocates; Pulse values both data and brand-fit alike.
- Social Media Landscape – Pulse covers all social networks, including Instagram, TikTok, LinkedIn, and WeChat
- Creative Storytelling – Pulse creates novel and innovative influencer concepts to tell your brand story
- Content and Events – Pulse works with influencers to deliver content and brand experiences that work.
- Performance Marketing – Pulse uses its content to re-target influencer audiences.
- Reporting and Analytics – Holistic reviews, quantitative and qualitative results empower future activations
Pulse Advertising includes Formula-E, Nestle, Prada, Disney, Mini, PepsiCo, and Uber amongst their customers.
37. INF Influencer Agency
Trusted and loved by well-known brands like Sephora, Smashbox, and L’Oréal Paris, INF Influencer Agency is a talent agency that focuses on managing influencers and works closely with brands helping them to cast influencers. Their team of talent managers can help you with all the key stages of campaign management – contract negotiations, briefing, approvals, scheduling of posts, reporting, and invoicing. Then, to wrap up a campaign, they also share an Engagement Report with their clients to show the ROI.
For example, for BoxyCharm, a subscription-based business, one of their influencers managed to increase the brand’s engagement by more than 140% by posting monthly Instagram videos. For another client in this niche, FENTY Beauty, they attracted nearly half a million followers by posting editorial-style shots on Instagram and a series of Instagram Stories.
38. LetsTok
Let’sTok was founded in September 2020 by serial entrepreneurs Amir Geva and Udi Yadin. It is the world’s first influencer ad network (AdFluencer) that leverages proprietary AI-driven end-to-end tools. This feature enables brands to seamlessly run influencer campaigns with global influencers. What makes Let’sTok stand out is its approach to brand collaborations. With LetsTok, everything is done digitally through an app or website, enabling more seamless and powerful collaborations that drive results.
The platform caters to both brands and influencers and aims to simplify how they work together. In just four simple steps, brands can connect with their selected influencer. Here’s how you can place an order on Let’sTok:
- Search for the talent you want using the platform’s designated search field.
- Select the product you want.
- Fill out the request form.
- Pay and submit.
Within 48 hours, your chosen talent can approve your application or they might reject it. They are then required to fulfill your request within a specified time frame based on the delivery date indicated on their artist page.
You can order a private video meeting, live performance, or personalized video message. Video requests on Let’sTok can be split into personal videos and business videos, which is ideal for companies or organizations that want to promote their business on social media platforms like Instagram, Facebook, and TikTok. Note that business video rights expire after three months. This means you can use it for three months after you receive it. If you want to use it longer, you can contact Let’sTok to extend the validity of the video rights, provided that you do so before the given expiration date.
What’s great about Let’sTok is it allows the talents to determine the price of their products. While this promotes transparency, it’s worth noting that this also causes product prices to vary from one artist to another. You can find the prices for products on the artist’s page and when you’re placing an order. Want to discover new talents on Let’sTok? You can subscribe to the Let’sTok News Feed using the app or website.
It also boasts a diverse pool of influencers from industries like crypto and NFT, business and finance, marketing and media, personal development, arts and culture, pets, and nano influencers. Its headquarters is located in Ramat Gan, Israel, and it has another office in Cliffside Park, New Jersey.
39. Socially Powerful
Socially Powerful is a leading global social and influencer marketing agency with offices across the world that was started by social natives. While they’ve been around since the dawn of Facebook and YouTube, they ensure that as an agency they keep up with the evolutions and emerging trends.
As their name suggests, they’re firm believers in the power of social media. To help their clients unleash this power, they make storytelling the core of every campaign.
Their team will help you to find the right words to tell your story to your followers on Instagram and merge that with rich visuals. In addition to considering your brand story, they’ll also keep your specific goals in mind to create and implement a truly unique influencer marketing strategy for Instagram.
With the help of their in-house influencer tool, their team of social scientists (as they’ve affectionately dubbed them) can partner your brand with the most engaging influencers to help your campaigns achieve optimal success. You can rest assured, they follow a strict process when it comes to selecting and screening influencers, though. They’ll, for example, check that the demographics of an influencer’s followers matches your brand and its goals. In addition to checking the demographics, they’ll also double-check that the influencer’s tone and content match your branding. And, to make sure that the influencer doesn’t pose a threat to your brand, they’ll check social feeds to avoid PR nightmares.
What to Look Out for When Choosing an Instagram Influencer Agency?
When selecting an Instagram influencer marketing agency, keep the following factors in mind.
Past Experience
Aim to work with an Instagram influencer agency that has a track record of successful campaigns, not just generally but also in your niche. For example, if you're a tech-related business, look for agencies that have created Instagram influencer campaigns for tech businesses.
Don't limit yourself to the industry alone. Consider other factors like your target audience and campaign objectives, too. What if you want to reach a specific ethnic audience? Not every agency has expertise in multicultural influencer marketing.
For example, Viral Nation created a campaign for Bud Light, helping them reach their Latin audience through Hispanic influencers. The campaign was a hit with 11.5 million impressions, surpassing its goal by 250%. So, if your target audience is mainly Latin, Viral Nation could be the right choice.
Platform Specialization
Running an influencer marketing campaign on X or Facebook is not the same as Instagram. The conventions and audience demographics differ. While most agencies provide influencer marketing services for all social media platforms, it helps to work with one that's specifically focused on Instagram.
A good example is Ubiquitous. The influencer marketing agency only creates campaigns for TikTok, YouTube, and Instagram. Since they focus on visual content, Instagram is their forte.
Influencer Network
The influencer network of the agency you select should have these three qualities:
- Diversity: The more diverse the network, the easier it is to target different groups of people.
- Quality: Influencers should have active and engaged followers. They should have also run successful campaigns in the past. Work with an agency that vets their influencers before bringing them on board.
- Variety: Nano and micro-influencers are becoming a popular pick among businesses. The influencer network should have a mix of all kinds of influencers to broaden your options.
NeoReach is an excellent agency with a diverse and extensive influencer network. The agency even has a dedicated Discord exclusive to creators where brands can reach out to them for events and collaborations. Even better, NeoReach has influencers from all backgrounds, ethnicities, and industries. So, you're spoilt for choice.
Service Portfolio
You want an agency that does more than just connect you to influencers. It should handle everything from campaign strategy, influencer selection, negotiation, and post-campaign analytics.
The Shelf is an excellent example of such an agency. They even have an in-house team of editors and copywriters who go through all influencer content. Most importantly, the agency is familiar with social media laws, and it uses this knowledge to keep your brand safe from legal troubles during influencer campaigns.
As you can see, this is an agency that covers all bases. That's exactly what you should look for.
Pricing
Most Instagram influencer agencies charge a commission on the total cost of the campaign. Others offer subscription-based models or per-project rates. Either way, you should know how much you'll be spending on influencer marketing before shaking hands with any agency.
Some agencies may also charge additional fees for services like influencer fraud detection and PR gifting. For example, NeoReach has separate charges for fraud detection. You have to buy credits to use this service. Make sure to clarify all costs and fees before signing any contracts.
How Much Do Instagram Influencer Agencies Typically Charge For Their Influencer Marketing Services?
Instagram influencer marketing agencies have different packages and pricing structures to suit the needs of their clients. The following factors can impact how much an agency charges:
- Type of influencers: If your campaign requires influencer(s) with a large following, the total charges will be higher because of the high rates of these influencers. On the other hand, campaigns with nano-influencers and micro-influencers cost less. According to Haiko de Poel, the owner of Mass Impact digital agency,
''Emerging micro-influencers might charge anywhere from $250 to $500 per post.''
Established influencers charge around $5,000 to $10,000 to post. Keep in mind that these prices are in addition to what the agency charges for its influencer handling and contract management services.
- Campaign size: For larger campaigns with more influencers involved, the Instagram agency will charge a higher fee to cover the additional work and coordination required.
- Scope of services: Some Instagram influencer agencies offer a one-time campaign, while others have monthly retainer packages. The latter costs more but offers a continuous stream of influencer content and interactions.
- Media type: Does your campaign require Stories or Instagram Reels? Does it need both? Reels take much more time and effort to produce, so agencies may charge a premium for this type of content.
The number of services an agency provides will also affect its pricing. For example, NeoReach offers the following services for influencer campaigns. You'll have to pay extra for additional services like paid social ads and experiential activations.
But if you get the Platform & API package, you get a lot more services, including unlimited lists, campaigns, users, and searches. So, this package will cost more. You should get quotes from multiple agencies and compare their offerings to find the best fit for your budget.
Conclusion
There's no denying that Instagram is one of the most powerful social media platforms, especially due to its large young user base and visual nature. Brands that want to harness the full potential of this platform should partner with Instagram influencer marketing agencies to create well-optimized and data-backed campaigns.
The influencer marketing agencies we have mentioned in this guide are the cream of the crop. Their innovative ideas, large influencer databases, data-driven approaches, and exceptional results make them the top choices for brands.
We've also discussed some of the past success stories of these agencies to give you a glimpse of their potential. Now, it's up to you to decide which of these Instagram influencer marketing agencies will run your next campaign.
Frequently Asked Questions
Who is the highest-paid influencer on Instagram?
Christiano Ronaldo, the Portuguese football star, is currently the highest-paid influencer on Instagram. With 634 million followers, the athlete is able to earn up to $3.2 million per post. He is followed by his fellow soccer player, Lionel Messi, who charges $2.5 million per post to promote brands to his following of 504 million.
What is the typical duration of a contract with an Instagram influencer marketing agency?
The duration of a contract with an Instagram influencer marketing agency can vary widely based on your campaign goals and the services you require. Typically, contracts can range from short-term agreements of 3 to 6 months for specific campaigns to longer-term partnerships spanning 12 months or more. Long-term contracts are beneficial for sustained growth and ongoing influencer collaborations, ensuring consistent brand messaging and audience engagement over time.
How can an agency help me grow my Instagram following organically?
An agency can help grow your Instagram following organically by employing several strategies:.
- Content Strategy: Agencies can create engaging, high-quality content tailored to your target audience, encouraging organic shares and interactions.
- Community Management: Active engagement with your audience through comments, direct messages, and interactive content like polls and stories can foster a loyal community.
- Hashtag Strategy: Utilizing effective hashtags can increase your content's discoverability, attracting more followers interested in your niche.
- Analytics and Optimization: Continuous monitoring and adjusting strategies based on performance data ensure that your growth efforts are effective and aligned with your audience's preferences.
Can agencies assist with cross-platform promotion to enhance my Instagram presence?
Yes, many Instagram influencer marketing agencies offer cross-platform promotion services to enhance your overall social media presence. These agencies can coordinate campaigns across various platforms like TikTok, Instagram, YouTube, Facebook, and Twitter, ensuring a cohesive brand message and maximizing reach. By leveraging influencers who are active on multiple platforms, agencies can create integrated marketing strategies that drive traffic to your Instagram profile and increase your followers and engagement across the board.
What are the red flags to watch out for when selecting an Instagram influencer marketing agency?
When selecting an Instagram influencer marketing agency, be aware of the following red flags:
- Lack of Transparency: If an agency is not forthcoming about their strategies, pricing, or results from past campaigns, it might be a sign of poor practices or lack of expertise.
- No Proven Track Record: An agency without case studies, testimonials, or a portfolio of successful campaigns may not have the experience needed to deliver results.
- Over-Promising: Be cautious of agencies that guarantee unrealistic results, such as overnight success or extremely high follower growth in a short period.
- Poor Communication: If an agency is slow to respond, unclear in their communication, or difficult to get in touch with, it may lead to issues during the campaign.
- High Turnover Rates: Frequent changes in the team handling your account can disrupt the campaign's continuity and affect the quality of service.
- Questionable Influencer Practices: Ensure the agency uses genuine influencers with real engagement, not those with fake followers or engagement bought through bots.
Comparing Social Media Marketing Agencies
Social media marketing agencies work across a variety of sectors, including Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, Healthcare, and more. Below, you'll find sections that provide an overview of Social Media Marketing Agencies categorized by:
- Top Instagram Marketing Agencies for 2025
- Top Influencer Marketing Agencies
- Top Content Creation Agencies For 2025
- Top 10 Social Media Marketing Agencies
- 18 Social Media Services That Will Boost Your Performance
- How to Find the Best Social Media Marketing Agency
- Top 11 Female-Owned Social Media Agencies
- 30 Best Influencer Marketing Agencies in the USA