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instagram marketing agencies
2024

Top Instagram Marketing Agencies for 2025

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Instagram marketing agencies can assist their clients to improve their presence and deliver their messages on one of the most popular social media networks of all. The potential reach of ads on Instagram is 1.69 billion people – that’s more than 20% of the world’s population, and more than 30% of total internet users. More than 60% of adults use Instagram in the United States. For many businesses, Instagram is a logical channel to have a presence, as that is where their target market spends much of its time. Show more

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Agencies
Last Updated:
Avg. Min. Campaign Size: $4,999+
Avg. Hourly Rate: From $100 / hr
Verified
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Disruptive Advertising, a highly proficient agency, specializes in Marketing Strategy, Advertising, and Digital Strategy. Credible and diverse, they cater to medium-scale businesses with an expertise … Read More
Services
Content Creation Services
PPC Campaign Services
Digital Direct Mail Campaigns
Search Marketing Services
SoMe Marketing Services
Services
Content Creation Services
PPC Campaign Services
Digital Direct Mail Campaigns
Search Marketing Services
SoMe Marketing Services
United States
$4,999+
From $100
50 - 199
SmartSites
Verified
View Profile Visit website
SmartSites is a leading marketing agency serving squarely medium-sized clients, boasting a comprehensive range of key services including marketing strategy, advertising, and digital strategy. Based in… Read More
Services
Website Design
PPC Campaign Services
SoMe Marketing Services
Search Marketing Services
Services
Website Design
PPC Campaign Services
SoMe Marketing Services
Search Marketing Services
United States
$999+
From $100
50 - 199
Verified
View Profile Visit website
Fresh Content Society is a quality-oriented marketing agency specializing in a variety of services including Marketing Strategy, Advertising, and Digital Strategy. Catering typically to medium-sized c… Read More
Services
SoMe Marketing Services
User Engagement Enhancement
Content Creation Services
Online Strategy
PPC Campaign Services
Services
SoMe Marketing Services
User Engagement Enhancement
Content Creation Services
Online Strategy
PPC Campaign Services
United States
$9,999+
From $150
10 - 49
Nuanced Media
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Based in San Diego, California, Nuanced Media is a well-established agency that specializes in delivering top-tier Digital Strategy, Pay Per Click, and Search Engine Optimization services to its mediu… Read More
Services
PPC Campaign Services
Search Marketing Services
eCommerce Production Services
Services
PPC Campaign Services
Search Marketing Services
eCommerce Production Services
San Diego, California
$999+
From $100
10 - 49
HireInfluence
Verified
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HireInfluence, based in The Woodlands, Texas, is an agency known for delivering impactful results through its key services: Marketing Strategy, Advertising, and Digital Strategy. While the agency does… Read More
Industry Expertise
Advertising & Marketing
Arts, Entertainment & Music
Automotive
Consumer Products & Services
eCommerce
Education
Gaming
Hospitality
Media
Industry Expertise
Advertising & Marketing
Arts, Entertainment & Music
Automotive
Consumer Products & Services
eCommerce
Education
Gaming
Hospitality
Media
Houston, Texas
$74,999+
Not Revealed
10 - 49
Lyfe Marketing
Verified
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Lyfe Marketing, an established agency, specializes in delivering an integrated mix of services including Marketing Strategy, Advertising, and Digital Strategy. This agency accommodates medium-sized bu… Read More
Services
PPC Campaign Services
Search Marketing Services
SoMe Marketing Services
Services
PPC Campaign Services
Search Marketing Services
SoMe Marketing Services
United States
$999+
From $50
10 - 49
Iron Roots
Verified
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Based in Austin, Texas, Iron Roots is an exceptional digital agency known for its key services in Digital Strategy, Pay Per Click, and Search Engine Optimization. Catering to medium-sized businesses, … Read More
Services
SoMe Marketing Services
Talent Acquisition Services
Services
SoMe Marketing Services
Talent Acquisition Services
Austin, Texas
$4,999+
Not Revealed
10 - 49
Sculpt
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Sculpt is a B2B social media agency serving mid-market to enterprise-scale brands around the world with organic, paid, influencer, and exec social media marketing services.… Read More
Services
SoMe Marketing Services
Services
SoMe Marketing Services
Iowa City, Iowa
$4,999+
From $150
10 - 49
Verified
View Profile Visit website
Directive Consulting is a dynamic marketing agency with its core expertise lying in creating insightful Marketing Strategies, innovative Advertising and devising comprehensive Digital Strategies. The … Read More
Services
PPC Campaign Services
Content Creation Services
Strategic Marketing Services
Visual Content Creation
Services
PPC Campaign Services
Content Creation Services
Strategic Marketing Services
Visual Content Creation
United States
$4,999+
Not Revealed
50 - 199
Verified
View Profile Visit website
NinjaPromo, headquartered in New York City, has been a leader in the field of digital marketing for medium-sized enterprises. With over 50 skilled professionals, they specialize in Digital Strategy, P… Read More
Services
Content Creation Services
SoMe Marketing Services
Online Strategy
Services
Content Creation Services
SoMe Marketing Services
Online Strategy
New York City, New York
$4,999+
From $50
50 - 199
Moburst
Verified
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Moburst is a notable agency renowned for its expertise in Marketing Strategy, Advertising, and Digital Strategy. Since its inception, the company has been tirelessly serving medium-sized businesses, h… Read More
Services
Content Creation Services
PPC Campaign Services
Digital Direct Mail Campaigns
Search Marketing Services
SoMe Marketing Services
Visual Content Creation
App Promotion Strategies
eCommerce Production Services
Enterprise Advisory Services
Brand Development Services
Services
Content Creation Services
PPC Campaign Services
Digital Direct Mail Campaigns
Search Marketing Services
SoMe Marketing Services
Visual Content Creation
App Promotion Strategies
eCommerce Production Services
Enterprise Advisory Services
Brand Development Services
United States
$4,999+
From $150
50 - 199
Favoured
Verified
View Profile Visit website
Favoured is a marketing agency offering a comprehensive selection of services, including Marketing Strategy, Advertising, and Digital Strategy. Established by a dedicated team of more than ten profess… Read More
Services
Customer Relationship Management Advisory
Content Creation Services
PPC Campaign Services
Digital Direct Mail Campaigns
SoMe Marketing Services
Services
Customer Relationship Management Advisory
Content Creation Services
PPC Campaign Services
Digital Direct Mail Campaigns
SoMe Marketing Services
United States
$999+
From $100
10 - 49
Online Optimism
Verified
View Profile Visit website
Located in the vibrant city of Los Angeles, California, Online Optimism is a dedicated agency offering inventive solutions in marketing strategy, advertising, and digital strategy. Established as a co… Read More
Services
Website Design
Brand Development Services
SoMe Marketing Services
Search Marketing Services
PPC Campaign Services
Industry Expertise
Automotive
Business Services
Financial Services
Hospitality
Medical
Services
Website Design
Brand Development Services
SoMe Marketing Services
Search Marketing Services
PPC Campaign Services
Industry Expertise
Automotive
Business Services
Financial Services
Hospitality
Medical
Los Angeles, California
$999+
From $50
10 - 49
Vireo Video
Verified
View Profile Visit website
Vireo Video, a marketing agency with a team size of over 10 people, is known for its prowess in deploying apt marketing strategies and digital campaigns for medium-sized businesses. With a starting pr… Read More
Services
Motion Media Creation
Content Creation Services
SoMe Marketing Services
Services
Motion Media Creation
Content Creation Services
SoMe Marketing Services
United States
$4,999+
From $150
10 - 49

How Much Is an Instagram Marketing Agency? 

Determining the cost of hiring an Instagram marketing agency can be challenging due to the wide range of services and pricing models available. Agencies typically charge based on campaign management, ad spending, and creative content creation. Here's a quick overview of the average costs of Instagram campaigns:

Cost Category

Average Cost

Cost Per Click (CPC)

$0.25 - $2+ per click

Cost Per Mile (CPM)

$4 - $10 per 1,000 impressions

Cost Per Engagement (CPE)

$0.03 - $0.11 per engagement

Average Ad Costs

$200 - $10,000+ per month

Management Costs

$500 - $1,500 per month (small businesses)

$1,500 - $5,000 per month (mid-sized businesses)

$5,000 - $10,000+ per month (large businesses)

Campaign Costs

$1,500 - $3,000 (one-time)

Creative Content Creation

$300 - $2,000 per post

It is important to understand that this table includes just the average costs; the actual cost of hiring an agency will vary significantly depending on several factors. 

The size of your business and the scale of your campaign are primary considerations—larger companies often have bigger budgets and more extensive campaigns, leading to higher costs. Additionally, the demographics of your target audience can influence pricing, with more competitive demographics typically driving up costs.

Other relevant factors include the timing of your campaign, as costs can spike during peak periods like holidays. For example, Instagram ads' CPM ranges from $4 to $10 per thousand impressions, fluctuating with audience competitiveness and campaign timing.

The quality and relevance of your ad content also play a crucial role; more engaging ads can lead to better placement and lower costs. Lastly, your chosen ad objectives, such as brand awareness or conversions, will impact the overall expenses of your Instagram marketing efforts.


What Should You Look for in the Best Instagram Marketing Agency for Your Needs?

As you’ve seen from the list above, many agencies provide Instagram marketing services of various types, paid and organic. And then there is the whole world of Instagram influencer marketing.

So, what should you look for when deciding on the best Instagram marketing agency for your needs?

1. What Services Do You Require?

Throughout the reviews, we’ve highlighted some of the social media-related services that these agencies offer, with a particular reference to Instagram marketing.

However, many variations of marketing use Instagram as a channel. These include:

  • Social media strategy
  • Social media management
  • Community management
  • Social content production
  • Paid Instagram advertising
  • Social commerce
  • Influencer marketing (using Instagram influencers)
  • Social media audits

This list is by no means exclusive, and you will undoubtedly come across other Instagram-related marketing offerings.

If you don’t know what you want out of a campaign, then it may be worth working with a social media strategy company first to determine what types of social marketing will best meet your goals. 


2. Do You Need an Agency with a Creative Studio to Make Content?

Instagram is inherently visual. You will need high-quality images and videos for your Instagram posts. 

Can you source them in-house or will you need an agency to produce them for you? For example, Sociallyin's Content Creation studio specializes in crafting visually engaging content tailored for Instagram, ensuring your ads stand out. It’s precisely what makes them our number-one pick for advertising on this platform.  

Instagram photography is typically different from what you use on your website or product pages. This is particularly so with paid ads where your agency is likely to want to test the performance of variations in content. Instagram photo ads, video ads, and Stories ads all have different graphic needs.


3. Does an Agency Have Experience in Your Industry?

Ideally, the Instagram marketing agency you work with should understand your industry. Most agency websites include examples of their work. Can you see examples that relate to your niche, or at least something comparable? Do they understand the jargon and terms you use?

Of course, no account manager can be an expert in everything. If they haven’t worked for someone in your industry before, do indicate that they a willing to learn?


4. How Does the Agency Run Its Social Media Accounts?

In some ways, the best indication of an agency’s social media capabilities is to look at its own social accounts. 

An obvious red flag, if you want an agency to manage your Instagram account, is if its agency Instagram account is rarely used, insipid, and uncared for. 

If their account makes frequent posts of carefully chosen, well-designed material, with clever or interesting copywriting, you can feel comfortable that the agency will know how to operate yours.

View this post on Instagram

 

A post shared by Viral Nation (@viralnation)

As you can see from the following Fresh Content Society example, some agencies even highlight their clients’ activities. The one you ultimately select may even highlight yours.


Questions to Ask An Instagram Marketing Agency Before Hiring

As always, due diligence is necessary to make the right hire. Should you decide to leave Instagram marketing to a specialized agency, here are a few questions to ask them before making the hire:

  • What is your experience growing Instagram communities?

Ask the agency to outline their track record of growing accounts from scratch or significantly expanding existing ones. Look for case studies demonstrating their ability to build engaged followings.

  • How do you balance organic and paid content on Instagram?

A good agency will have a strategy for creating compelling organic content while also leveraging Instagram ads to amplify reach and drive results. Understand their approach to integrating these two elements.

  • What strategies do you use for expanding a brand's presence on Instagram?

There are various tactics for growing an Instagram presence, such as hashtag research, influencer collaborations, Instagram Stories, Reels, etc. Probe the agency on the specific strategies they would employ for your brand.

  • What key performance indicators (KPIs) do you focus on for Instagram success?

Ensure you and the agency are aligned on the most important metrics for measuring success, such as follower growth, engagement rates, website traffic, or sales. Discuss how they will track and report on these KPIs.

  • How do you integrate Instagram into a broader marketing strategy?

Instagram should not operate in a silo. Inquire about how the agency would connect your Instagram efforts with other channels like email, website, and offline marketing to create a cohesive customer experience.

  • What industries have you worked with, and do you have experience in my space?

While not an absolute necessity, prior experience in your industry can provide valuable context. Ask for examples of successful campaigns in verticals similar to yours.

  • Can you provide case studies and references from current clients?

Seeing concrete examples of the agency's work and getting feedback from their existing customers will give you confidence in their abilities. Thoroughly review the case studies to gauge their expertise.

  • Who will be my dedicated point of contact, and how often will we communicate?

Establish expectations around who you'll be working with day-to-day and the cadence of check-ins and reporting. Ensure you'll have a responsive partner who keeps you informed of progress.


Find the Best Agency for Instagram Marketing

Based on what you’ve seen so far, you can pretty much get a sense of the best agency for Instagram marketing for your business. If possible, look for an agency that specifically deals with similar-sized businesses or businesses in your industry so you can effectively reach your target audience on Instagram.

Frequently Asked Questions

What is an Instagram agency?

An Instagram marketing agency helps businesses build and maintain their Instagram ad campaigns, as well as other Instagram businesses like posting or managing engagement. An Instagram agency will focus on running its clients’ social accounts to generate the best organic engagement.

How do I market my marketing agency on Instagram?

To market your marketing agency on Instagram, it’s important to create a successful Instagram digital marketing strategy. Consider:

  • Establishing goals
  • Research competitors and their strategies
  • Find possible partners
  • Set up a team to manage your account
  • Create content
  • Engage in conversation with people

What do Instagram marketing agencies do?

Instagram marketing agencies help brands and individuals manage and maintain their social media presence on the app. For a fee, Instagram marketing agencies will do the heavy lifting, from engagement to posting. The price of the service will depend on the agency’s specialties and their service range.

Who is the best Instagram marketer?

These are some of the best Instagram marketers to follow in 2025:

  • AdWeek, for advertising content
  • Julia McCoy, for content marketing
  • Gary Vee + Vayner Media, for storytelling
  • Red Antler, for branding
  • Lauren Salaun, for PR and influencer marketing
  • Small Girls PR, for public relations
  • Dain Walker, for brand design

How much should I pay someone to run my Instagram?

Social media managers will charge a range of costs to run brand accounts, from $20 an hour and up. Newbie social media managers will charge around $20 to $50 an hour for their services. However, the cost will vary depending on the services and specialties.

What criteria should I use when selecting an Instagram marketing agency?

Industry expertise, project cost, and experience are some of the key criteria that you should consider when selecting an Instagram marketing agency.

Which agency is foremost for Instagram growth?

All the agencies that we’ve chosen to include in our review could aid your Instagram growth. The leading agencies for Instagram growth include Sociallyin, Disruptive Advertising, Fresh Content Society, and Moburst.

Comparing Social Media Marketing Agencies

About the Author
The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.