Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like The Goat Agency, Ubiquitous, and Clicks Talent undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like The Goat Agency, Ubiquitous, and Clicks Talent:
With 1.6 billion users spending an average of 53.8 minutes daily, TikTok has become a powerful force in social media marketing. The platform’s features, from short-form videos to branded hashtags and dynamic ad formats, offer businesses an unparalleled opportunity to connect with their audiences.
Yet, TikTok’s future in the United States remains uncertain despite its brief restoration following a shutdown prompted by the enforcement of a recent ban. President-elect Donald Trump’s commitment to delay the ban and negotiate a resolution, potentially involving a joint U.S.-Chinese ownership structure, has temporarily eased concerns. However, with strong bipartisan support for the law requiring ByteDance to divest its U.S. operations, the platform's long-term prospects still face significant hurdles. For marketers, this volatile environment underscores the importance of diversifying strategies to safeguard their reach and engagement across platforms.
Amid this evolving situation, TikTok marketing agencies are more critical than ever. These agencies help brands navigate not only the platform’s unique features but also potential disruptions, offering services like content creation, ads management, and user-generated content curation. According to our TikTok Marketing Report, tracking KPIs like video views (tracked by 62.2% of marketers) and comments (27.7%) remains essential to campaign success.
Below, we highlight leading TikTok marketing agencies—some specializing exclusively in the platform, while others incorporate TikTok as part of their broader social media offerings. These agencies are well-equipped to help brands adapt to the current challenges and maximize their impact in a rapidly changing digital landscape.
Top TikTok Marketing Agencies:
1. The Goat Agency

Size: 50+
Location: London, England
Best for: Medium and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, YouTube Advertising, TikTok, Facebook, Pinterest, Twitter, Reddit, Snapchat, Twitch
Goat is an international social media agency that specializes in TikTok marketing, delivering a well-rounded blend of organic, paid, and influencer strategies for their partnering brands. Goat believes in TikTok as a potent marketing channel, particularly for targeting Gen Z and millennial demographics. They apply a long-term strategy on the platform, focusing on constant activity and a strategic mix of organic, paid, and influencer content.
Read More2. Ubiquitous

Size: 10-50
Location: Los Angeles, California
Best for: Enterprise, Medium, and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: Yes
Channels: Instagram, YouTube, TikTok
Launched in 2021, Ubiquitous quickly rose up the ranks and has now become one of the top TikTok marketing agencies. It has built a network of thousands of creators and influencers, with a total reach of over 4 billion followers. Within its first six months of operations, it successfully managed millions of dollars in ad spend for over 250 brands including Disney, Netflix, and Amazon.
Read More3. Clicks Talent

Size: 10 – 50
Location: West Hollywood, California
Best for: Small Businesses
Orientation Price: $1,000 onwards
Standalone Platform: No
Channels: TikTok, Instagram, Twitter, Facebook
TikTok marketing is an area where Clicks Talent truly shines. With a footprint in 43 countries and a network of over 5,000 influencers, they’re not just playing the game; they’re setting the rules. Their reach? A whopping 1.8 billion on TikTok alone.
Read More4. Zorka.Agency

Size: 1-10
Location: Limassol, Cyprus
Best for: Enterprises, Large and Small Brands
Orientation Price: $5,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Twitch, Twitter, Facebook, Snapchat
Founded in 2014, Zorka.Agency has worked with the likes of Domino’s Pizza, Yandex, and Hennessy. From TikTok to Twitch, they can work with any influencer on any platform, according to their website. For example, they helped Autu.ru to attract new users to their app and boost their retention rate via TikTok and in-app networks. The result – 1 million installs! For Galaxy Chat, they generated the same results via TikTok and a number of other platforms.
Read More5. The Shelf

Size: 1-10
Location: New York, NY
Best for: Small and Medium-Sized Brands
Orientation Price: $100,000 onwards
Standalone Platform: No
Channels: Blog, Discord, Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitch, Twitter, YouTube
Since The Shelf was launched a decade ago, a lot has changed. It initially started out as a sale-alert app, “The Shopping Elf”, which was then shortened to Shelf. A year later, they rebuilt the platform to become an influencer discovery engine and decided to keep the name.
Read More6. HireInfluence

Size: 1-10
Location: Los Angeles, California
Best for: Large Companies
Orientation Price: $50,000 onwards
Standalone Platform: No
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
HireInfluence is known as an elite influencer marketing agency that works with the top influencers of any niche and sets the trend for others to follow. Since 2011, they have been solely dedicated to influencer marketing which has allowed them to hone their expertise. They provide clients with a fully customized approach, doing a deep dive on a brand’s persona so they can match the right influencers.
Read More7. Fresh Content Society

Size: 10 – 50
Location: Chicago, Illinois
Best for: Mid-sized to Enterprise Businesses
Orientation Price: $10,000+
Channels: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube
Fresh Content Society is a seasoned TikTok marketing agency that has been in business for over 10 years. In 2023, the agency helped its clients generate over $5 million in sales and garnered a collective 1.5 billion impressions.
Read More
8. House of Marketers

Size: 10-50
Location: London, England
Best for: Large Brands and Creators
Orientation Price: $20,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
House of Marketers is a TikTok-only influencer marketing agency deliberately focusing on the platform alone. This narrow focus allows them to be highly effective in delivering results-driven campaigns for their clients. Founded only in 2020, they’ve already worked with big brands like KFC, Apple Music, Western Union, Red Bull, Hilton, and Groupon.
Read More9. Moburst

Size: 50+
Location: New York, NY
Best for: Startup and Enterprise Brands
Orientation Price: $5,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Google
Founded in 2013, Moburst offers a long list of services that include influencer marketing, social search, and social media management. They have a team of experts and strategists who will create briefs, take care of reporting, and everything in between.
Moburst’s TikTok expertise lies in their creative storytelling abilities. The agency also offers advanced video production for your TikTok account, whether it’s for following trends, creating video ads, running contests, or creating video series.
Read More10. MOMENTiQ

Size: 10-50
Location: Los Angeles, California
Best for: Enterprises and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: Yes
Channels: YouTube, TikTok
MOMENTiQ operates both as a powerful influencer platform and a full-fledged influencer agency, showcasing their prowess with billions of impressions to their name. Holding a position of trust with elite global brands, MOMENTiQ has been the force behind campaigns that truly capture the essence of these brand identities.
Read More11. NeoReach

Size: 50+
Location: Los Angeles, California
Best for: Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: Yes
Channels: Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Discord, Reddit, Telegram, Google
NeoReach operates both as an influencer platform and as a full-service influencer agency. It devises strategies for its clients using multiple data sources. NeoReach adapts its strategies to reflect the differences between channels, including TikTok.
NeoReach manages the entire influencer campaign process. Steps include campaign strategy and direction, creative brief development, influencer sourcing and scheduling, influencer contracts and negotiation content licensing and compliance, influencer payments, and detailed reporting and insights. They maintain ongoing relationships for future activations.
Read More12. Viral Nation

Size: 50+
Location: Toronto, Ontario
Best for: Enterprises and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: Yes
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
Viral Nation is a social-first marketing agency that has become somewhat of a global leader in the space. TikTok is one of the many social media platforms the agency’s services extend to. Some of these services include influencer marketing, performance marketing, social-experiential events, community management, and business management.
Read More13. inBeat Agency

Size: 10-50
Location: Montreal, Canada
Best for: Enterprises and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: No
Channels: Instagram, Facebook, TikTok, AppLovin, Snapchat, YouTube, YouTube Advertising, Google Ads
If you specifically want to leverage the power of micro influencers, be sure to check out inBeat Agency. Trusted by hundreds of brands that include global names like New Balance, they describe themselves as a “performance-driven micro influencer agency”.
Read More14. SugarFree – Not Active

Size: 1-10
Location: Los Angeles, California
Best for: Enterprises, Midmarket, and Small Businesses
Orientation Price: $100,000 onwards
Standalone Platform: No
Channels: Blog, Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube
Perhaps the most significant coup made by SugarFree concerning TikTok influencer marketing, is that they can claim TikTok to be one of their clients. Not only do they set up campaigns using influencers on TikTok, but they have actually set up an influencer campaign for TikTok itself – helping Tikok launch in the United States and Europe.
Read More15. Top 37 TikTok Marketing Agencies in 2026
If you have a new product to launch or would like to refresh an existing one in your range, you can check out Engage Hub. With offices in England and Ireland, they’re all about creating and implementing product-focused campaigns for their clients. They’ve collaborated with brands like H&M, MasterCard, Russel Hobbs, and HD Brows. For example, for HD Brows, they used the biggest UK TikTok beauty influencers to celebrate the brand’s first birthday using a branded hashtag. Influencers were encouraged to create content in which they showed their followers how to use their HD Brow Glue.
Read More16. SocialMedia One

Size: n/a
Location: Berlin, Germany
Best for: Enterprises, Midmarket, and Small Businesses
Orientation Price: On request
Standalone Platform: No
Channels: Instagram, Facebook, TikTok, YouTube
SocialMedia One takes on the many facets of social advertising, including acting as a social media agency. They’re Berlin-Hamburg-Cologne-based and network Germany. They include influencer marketing amongst their product offerings.
SocialMedia One began as an agency in 2015. They see their primary tasks as an influencer agency as promoting the talents of young bloggers/ vloggers and bringing them together with the right customers.
Read More17. Sociably

Size: 10-50
Location: London, England
Best for: Luxury Brands
Orientation Price: On request
Standalone Platform: No
Channels: Instagram, TikTok
Sociably focuses on producing influencer campaigns for the luxury market. They work with TikTok influencers when they have clients targeting the younger end of that market. They recognize that TikTok is one of the most downloaded apps on the App Store and Google Play, boasting over 500 million monthly users across 154 countries.
Read More18. Digital Sukoon

Size: 10-50
Location: Mumbai, India
Best for: Enterprises and Large Brands
Orientation Price: On request
Standalone Platform: No
Channels: Instagram, TikTok, Facebook, YouTube
Indian-based Digital Sukoon offers a wide range of digital marketing solutions, including TikTok influencer marketing. They recognize that top TikTok influencers can be highly effective in promoting content for brands targeting the youth sector.
The firm covers more than just influencer marketing and offers a complete digital solution to its clients. They believe in giving peace of mind by working with like-minded people who are experts in their client’s industry.
Digital Sukoon works with more than 17,000 influencers across India (across all social networks).
Key Services:
- Influencer Marketing
- Reputation Management
- Branding and Profiling
- App Development
19. MANYCREATORS

Size: 1-10
Location: Amsterdam, North Holland
Best for: Enterprises and Large Brands
Orientation Price: $1,000 onwards
Standalone Platform: No
Channels: TikTok
MANY Performance and Influencer Marketing Agency knows how to reach teens and young adults through short videos on TikTok. The TikTok talent management agency recognizes that with over 1 billion downloads, TikTok is one of the most popular social media platforms of 2019. They aim to help brands reach, engage, and convert people. MANY also works with Douyin in the Chinese market.
Read More20. Make Honey

Size: 10-50
Location: London, England
Best for: Enterprises and Large Brands
Orientation Price: On request
Standalone Platform: No
Channels: TikTok, Instagram, Facebook, YouTube
Make Honey is a social creative agency based in London. They offer a wide range of social media, creative and content services to help companies grow and globalize. Honey has embraced the Chinese philosophy of continuous improvement to enable us to work better and faster.
They have noticed the rapid rise of TikTok, since the merger of TikTok and Musical.ly. They observe that TikTok has since gained more than 500 million monthly active users – around double that of Snapchat and Pinterest combined, and more than Twitter and LinkedIn.
Read More21. OK COOL

Size: 1-10
Location: London, England
Best for: Enterprises and Large Brands
Orientation Price: On request
Standalone Platform: No
Channels: TikTok
OK COOL jokingly calls themselves TikTok UK’s 1st and 2nd employees. The agency was TikTok’s major creative partner when the platform started gaining popularity in the West. As TikTok’s creative agency, OK COOL knows the ins and outs of TikTok marketing, and they have already helped major brands create and own their TikTok channels.
Read More22. REDPILL

Size: 10-50
Location: London, England
Best for: Enterprises and Large Brands
Orientation Price: On request
Standalone Platform: No
Channels: TikTok, Instagram, Facebook, YouTube
REDPILL is an award-winning influencer marketing agency. They call themselves an influencer performance agency due to the hundreds of successful campaigns they’ve launched for top-notch brands like YouTube, Xbox, Oculus, PayPal, Volvo, Samsung, Coca-Cola, and LinkedIn. They were also one the pioneering ByteDance partners that helped catapult TikTok’s success..
Read MoreHow Does TikTok Marketing Work?
TikTok marketing is a blend of ads, content, influencer marketing, and analytics. The first step is obviously content creation. Brands need to create relevant content that not only shows their products but also entertains the audience. The content should be visually appealing, have a catchy soundtrack, and follow popular trends to maximize its impact.
More importantly, it should be in line with TikTok's algorithm, which considers trending sounds and engagement rates to show videos on the For You page. Speaking of being on the For You page, influencer content usually makes it there due to its high engagement.
While brands can work with influencers on all other platforms, TikTok is often the platform of choice since brands can benefit not only from the creator's existing audience but also from fresh viewers who come across their content through the For You page. Our TikTok Influencer Marketing guide discusses this in detail.
Apart from influencers, TikTok ads also help brands attract customers. TikTok offers a variety of ads, including in-feed ads, top view ads, brand takeover ads, branded effects, and Spark ads.
When advertising on TikTok, you must analyze your campaign's performance periodically to make necessary changes. TikTok's built-in analytics tool can help you keep an eye on your ads' reach and conversion rates.
What are the Benefits of Hiring a TikTok Marketing Agency?
While you can use TikTok for business in-house, partnering with TikTok marketing agencies comes with additional benefits. Here are some of them.
Specialized Knowledge and Experience
A TikTok marketing agency would have a team of experts with specialized platform knowledge and a long experience in marketing. For example, Disruptive Advertising has been in business for 10 years, so you can expect high-quality work from them.
The expertise of TikTok marketing agencies helps them avoid common mistakes that often derail the success of a TikTok campaign. These professionals also keep up with industry trends and upcoming features by attending industry events and staying in touch with top stakeholders.
For example, Disruptive Advertising had a summit in collaboration with Google, which highlights their commitment to staying up-to-date with the latest marketing trends.
Targeting the Right Audience
Since TikTok marketing agencies are adept at using the platform, they can help you identify and target the right audience for your brand. They also know which trends are currently popular with different audience demographics and help tailor your TikTok strategy accordingly.
Most importantly, they are familiar with creating personalized content for each audience segment. For younger audiences, they'd go with TikTok-viral trends, while for older audiences they might opt for more informative and age-relevant videos.
Efficiency in Time and Resources
Managing TikTok marketing in-house can be time-consuming and resource-intensive since it requires a designated team to keep the TikTok wheel of content spinning. With a TikTok marketing agency by your side, you save all this time and resources.
Depending on which services you've decided to outsource, the agency may handle a few or all of your TikTok marketing tasks. As a result, you end up saving a ton of time that can go to other demanding tasks.
Customized Marketing Strategies
TikTok marketing agencies have a track record of working with clients in various industries. Whatever you throw at them, they'll likely have an approach to handle it.
These agencies develop TikTok marketing strategies based on your campaign's objectives, such as driving sales or building brand awareness. Most of these agencies also offer data analytics and reporting services, so they keep a constant eye on your campaigns and adjust them as required.
For example, Sociallyin claims to convert insights into action for its clients' social media strategy. The video below explains how.
Creative Content Creation
TikTok marketing agencies like Viral Nation and Sociallyin have mastered in-house content creation for TikTok and other social media platforms. They have an in-house creative and post-production team to create engaging content for their clients.
Since TikTok agencies are aware of current trends, the content they produce is likely to go viral. For example, a Reel that Fresh Content Society created for its client got 1 million views.
Data-Driven Campaign Optimization
For TikTok marketing agencies, data is the foundation for their campaigns. They use platform-specific and third-party TikTok analytics tools to track campaign performance. Based on this data, they refine organic and paid TikTok strategies for their clients.
Building Long-Term Partnerships
If you want to make the most of your partnership with a TikTok marketing agency, it's best to go for a long-term collaboration. As the agency adapts to your brand's messaging and voice, it will be able to create better content and more effective campaigns. Plus, you'll benefit from any new in-house offering or tool the agency introduces.
How To Choose a TikTok Marketing Agency?
So, you've decided to work with a TikTok marketing agency. But there are way too many options, and you're struggling to choose one. The following factors can help you make an informed decision.
Industry-Specific Expertise
While you can work with any TikTok marketing agency, it's relatively better to work with one that is either a specialist in your niche or has extensive experience working with clients in your field. A highly specialized or experienced agency would know the nuances and trends of your industry, producing more targeted campaigns.
Demonstrated Success
The case study section is the second page you should visit on an agency's website, obviously after you've gone through their services and decided they fit your bill. These case studies will give you a clear idea of what the agency has achieved for its clients and whether they can do the same for you.
Go for an agency that has a variety of case studies in its portfolio. Also, they should have mentioned numeric, tangible results rather than vague metrics like "increased brand awareness."
Effective Communication
Handing over TikTok marketing to an agency doesn't mean you can sign off the responsibility. You still have to be in touch with them continuously. Besides monitoring the agency's work, you should also be able to communicate your ideas and suggestions effectively. So, select an agency that has a robust communication process and regularly updates you with new advancements in your campaigns.
Transparency and Reporting Practices
Keeping in line with the same pointer above, the agency should be transparent in what they're doing and what output they're getting. They should share these details with you regularly in the form of reports or charts.
Creative Prowess
Since TikTok is all about creativity and standing out to capture audience attention, it's imperative for the agency you choose to be creatively proficient. When you look at their case studies, don't forget to check out the ideas and concepts they've come up with to boost their clients' campaigns.
Also, go through the agency's social media pages, especially TikTok. If they're doing well themselves, they'll likely be able to get the same results for you.
Plus, the agency should be aware of other businesses that are killing it on TikTok. They should be able to use these businesses as case studies and analyze their content to come up with TikTok video ideas for your brand. That's what Influencer Marketing Factory does.
Budget and Contract Flexibility
Before you select a TikTok marketing agency, review their pricing structure and range. Some agencies might charge you per campaign, while others have a monthly retainer fee.
A big red flag is an agency asking you to sign a long-term or inflexible contract. Huge upfront fees are also a big no-no. You should be able to test the waters and see if your chosen agency is delivering what they promised before you commit to a long-term contract or pay a large sum of money upfront.
Some TikTok agencies, such as Disruptive Advertising, actually vet you first. They check if you're a good fit for their services before they take you on as a client. Disruptive even offers a free 30-day plan if they feel you're a match. That's a huge green flag.
Mastery of TikTok's Algorithm
You want to work with an agency that knows the ins and outs of TikTok's algorithm and can tailor your strategy accordingly. This knowledge will not only solidify your TikTok presence but also keep you prepared for any upcoming changes well before time.
Global Reach and Scalability
Depending on where your audience is, you may want to work with global marketing agencies that can help you reach your audience across the globe. For example, they should have multilingual capabilities and understand the cultural trends or preferences of different regions. A global reach will help you tap into more of your audience.
Even if you're not a global brand, you must partner with an agency that can scale with you as your brand grows. This way, you won't have to take your business elsewhere when your needs increase or diversify.
Go Viral With Your TikTok Marketing Strategy
In our TikTok marketing guide, we have gone over the basics of TikTok marketing, including the platform's strengths and how you can leverage them. But at times, it's best to partner with an agency that already has experience creating winning TikTok campaigns.
While some of these agencies provide full-service TikTok marketing, others may be more focused on TikTok advertising or influencer marketing. Either way, these agencies have the algorithm familiarity, creative direction, expertise, knowledge, and industry connections to keep your TikTok present relevant and effective now and in the future.
We've also discussed a few successful agency-led TikTok campaigns to help you see how partnering with an agency ultimately high-gears your campaigns for maximum return on investment (ROI). You can also use the tips from our guide to find the most suitable TikTok marketing agency for your business from our list.
How Much Do TikTok Ads Cost?
Although effectiveness may be the only factor that really matters to some people when deciding on a channel to market their brand, cost is another key consideration. So before you work with an influencer marketing agency, you’d want to have some idea of how much it costs to advertise on TikTok.
The cost to advertise on TikTok can vary significantly depending on several factors, including the type of ad, the influencer's popularity, and importantly, the region. Here’s a breakdown of costs for different types of TikTok ads and marketing campaigns:
Type of ad/campaign Price Brand Takeover $50,000 per day In-Feed Ads $10 Cost Per Impressions (CPM) Branded Hashtag Challenge $150,000 per week Influencer Marketing Campaign $5-$2,500+ per post
(5 million guaranteed impressions)
(600 minimum impressions prepaid)
The region plays a significant role in determining the advertising cost due to variations in audience engagement, market demand, and the influencer's locale.
Drawing data from various campaigns, here's a breakdown of average campaign sizes and hourly rates for TikTok ads across different regions in the United States:
- In Boston, the average campaign size is $14,639 with an average hourly rate of $95.
- California has an average campaign size of $13,221 and an hourly rate of $97.
- New York showcases a higher campaign size averaging $7,749 with an hourly rate standing at $108.
- Over in New Jersey, the average campaign size is $2,849 complemented by an hourly rate of $79.
- Down in Florida, advertisers can expect an average campaign size of $2,825 and an hourly rate of about $80.
As with all advertising endeavors, it's essential to weigh the costs against the potential returns and audience reach, ensuring you get the most value out of your marketing spend.
As you can see, ads on TikTok can be very pricey, although they guarantee impressive results. This often makes it more viable for small businesses on limited budgets to work with influencers on the platform since they can customize their spending according to their budget.
Check out our guides on how much TikTok ads cost and compare them with the typical influencer rates to get a better sense of what works best for you. You can also use our TikTok Money Calculator to calculate the rates of specific TikTok influencers.
ROI of TikTok Campaigns: A Comparative Analysis
A TikTok marketing agency can help you maximize your spending and grow your return on investment (ROI) with strategic campaign execution. This might involve multiple ad formats and hashtag challenges.
According to a Nielsen study, using more than one ad format resulted in 12% additional return on ad spend (ROAS). Running 2-3 hashtag challenge campaigns also resulted in a 20% increase in ROAS. With the right agency, you’ll be able to customize a strategy that makes use of different ad formats and campaigns to exponentially grow your ROAS.
A&E Network achieved an ROI of 1.5x on influencer media value when partnering with NeoReach. NeoReach helped them in identifying key influencers to reach the right target demographic and promote their new “After Jackie” documentary through TikTok. The agency activated eight key thought leaders specializing in baseball history and social justice, who garnered more than 1.8 million total views.
Meanwhile, Phone Loops was able to increase their ROAS by a whopping 80% after partnering with inBeat agency to generate 300+ unique pieces of influencer content that could be repurposed for other marketing channels. Similarly, Converse combined Instagram and TikTok backed by the team at Obviously, who helped them generate an ROI of 1,554%.
Client Case Studies: Tangible Success Stories
From the above numbers, it’s apparent that TikTok influencer marketing agencies can deliver impressive return on investment for your campaigns. To get an even better understanding of the results they can help you achieve, let’s take a look at some of the top client case studies from leading agencies.
Azzaro Case Study – Socially Powerful
- 20+ creators
- 59 million impressions
- 1.5 million engagements
For more than two decades, Azzaro has been a revered high-end brand with a solid standing in the perfume community. The brand partnered with the team at Socially Powerful to bridge a generational gap and connect with a younger demographic through TikTok. To achieve this goal, the agency developed a branded hashtag challenge and carefully selected 20 macro and hero creators in categories such as fashion, lifestyle, and men’s grooming.
Socially Powerful also seeded the product to 500+ nano-influencers on the platform who could help them ramp up organic content creation and boost product awareness. The campaign resulted in 59 million impressions and 1.5 million engagements.
HelloFresh – HypeFactory
- 24 creators
- 4.03 million reach
- 13.3k clicks
HelloFresh worked with HypeFactory to raise awareness about their service among U.K. consumers. The agency activated 24 creators who had full creative freedom to create authentic and engaging TikTok videos. HypeFactory also leveraged additional features such as Spark Ads, discount codes, and direct links in bio. The campaign generated 4.03 million impressions, which resulted in 13.3k clicks.
Saint’s Row – The Goat Agency
- 27 creators
- 12.2 million impressions
- 9.2 million video views
- 15k clicks
Deep Silver partnered with The Goat Agency to generate hype for the re-release of their Saint’s Row video game. The agency launched a two-phase campaign involving 27 creators from across YouTube, TikTok, Instagram, and Twitch. These creators produced a series of gameplay content including in-game challenges and walk-throughs to drive awareness for the launch.
These videos amassed a total of 9.2 million views and generated 12.2 million impressions, over-performing by 124%. The campaign resulted in 15k clicks and attracted more than 1 million players in the first three months.
Top Influencer Marketing Campaign Metrics: What to Expect
One of the best parts about working with an agency is that you don’t have to manually track your performance yourself. You get detailed reports showcasing the impact of your campaign through metrics that are relevant to your goals. Here are some of the top influencer marketing campaign metrics that you can expect to see from these agencies.
- Impressions – A measure of the number of times the influencer content is displayed to TikTok users.
- Reach – A measure of the number of times people see the influencer content.
- Video views – The number of unique views collected by influencer-generated videos for the campaign.
- Shares – How many times the influencer videos are shared with other users.
- Engagements – The total number of engagements received for all the influencer-generated videos for the campaign.
- Click-through rate/clicks – A measure of the number of times people clicked on a link shared by influencers for the campaign.
- Follower growth – The number of followers you gained after launching your campaign.
- Number of unique content pieces – The number of unique content pieces generated around the campaign. This metric may not only measure influencer-generated content pieces but all the fan-created videos resulting from the campaign.
- Cost-per-impression (CPM) – How much you have to pay for every 1,000 impressions or views.
- Cost-per-engagement (CPE) – How much you have to pay for each engagement generated by the campaign.
Cost-per-Conversion: Industry Benchmarks
So how do you know if your performance is measuring up to industry benchmarks? Spending $1.75 for each click may seem great if you’ve consistently netted a cost-per-click of $2. But it’s also important to consider how much other brands are typically spending for each conversion so you can realistically assess where you’re standing. Here, the “conversion” typically translates to clicks, but it may also depend on other conversion actions you want people to take.
According to the latest reports on TikTok ad costs, the cost-per-click of the average TikTok ad stands at $4. However, you could get these numbers as low as $0.25 per click with the help of an agency to strategize your advertising efforts.
For instance, inBeat Agency was able to slash the cost-per-acquisition by 75% for NielsenIQ. Moreover, while the average CPM for TikTok ads is $10, agencies such as Ubiquitous helped Gratsi to pull off a 10x sales growth with a CPM of just $1.69.
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Frequently Asked Questions
What agencies does TikTok work with?
Check out TikTok’s partner directory for a full list of the agencies it works with.
How much do TikTok agencies charge?
TikTok agencies typically charge per project, which can range from $5,000 to over $100,000. In most cases, campaigns and costs can be customized according to your budget.
What happens when you join an agency on TikTok?
As a creator, joining an agency on TikTok allows you to find suitable brand partners so you can participate in relevant projects and monetize your influence on the platform.
What does a TikTok Live agency do?
A TikTok Live agency helps creators in developing the necessary skills to achieve growth within Live.
Which other TikTok marketing resources can brands benefit from?
We have compiled some helpful TikTok marketing resources to improve your presence on the platform.
Comparing TikTok Marketing and Advertising Agencies
Here are some purpose-specific TikTok agencies you can partner with:
What are the top TikTok marketing agencies?
We have conducted extensive research to find the best TikTok marketing agencies in business. Here are the top agencies based on our analysis:
| TikTok Marketing Agency | Size | Best For | Orientation Price |
| Viral Nation | 50+ | Enterprises and large brands | $50,000+ |
| NeoReach | 50+ | Large brands | $50,000 |
| Fresh Content Society | 10 - 50 | Midsize to enterprise businesses | $10,000+ |
| Disruptive Advertising | 50+ | Businesses of all sizes | $5,000+ |
| Sociallyin | 50+ | Businesses of all sizes | $5,000+ |
| Moburst | 50+ | Startup and enterprise brands | $20,000+ |
| Ubiquitous | 10 - 50 | Medium-sized brands | $20,000+ |
What are the best TikTok marketing agencies in the USA?
The US is home to some of the most successful TikTok marketing agencies in the world. Here are some of them:
| TikTok Marketing Agency | Location | Channels |
| NeoReach | Los Angeles, California | Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Discord, Reddit, Telegram, Google |
| Fresh Content Society | Chicago, Illinois | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube |
| Disruptive Advertising | Pleasant Grove, Utah | Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, Snapchat |
| Sociallyin | Atlanta, Georgia | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube |
| Moburst | New York, NY | Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Google |
| The Influencer Marketing Factory | Miami, Florida | Instagram, YouTube, TikTok, Twitch, Blog, Facebook, Twitter |
| Ubiquitous | Los Angeles, California | Instagram, YouTube, TikTok |
Which services do TikTok marketing agencies provide?
TikTok marketing agencies offer a host of services, including but not limited to influencer marketing, content creation, TikTok ads management, and data analytics. Here are some services the top TikTok marketing agencies provide.
| TikTok Marketing Agency | Content Creation | Influencer Marketing | Paid Advertising | Community Management | Social Content Studio |
| Viral Nation | ✔ | ✔ | ✔ | ✔ | ✔ |
| NeoReach | ✔ | ✔ | ✔ | X | X |
| Fresh Content Society | ✔ | ✔ | ✔ | ✔ | ✔ |
| Disruptive Advertising | ✔ | ✔ | ✔ | X | X |
| Sociallyin | ✔ | ✔ | ✔ | ✔ | ✔ |
| Moburst | ✔ | ✔ | ✔ | X | ✔ |
| Ubiquitous | ✔ | ✔ | X | X | X |
Why should you choose a TikTok content agency?
A TikTok content agency can do your business a lot of good in terms of creating engaging content that could potentially go viral. Such an agency would understand TikTok's algorithm and current trends. They may also have an in-house content studio or work with skilled creators, allowing them to produce high-quality and timely content for your brand.






