15 TikTok Tools to Bolster Your Marketing Efforts

When you’re just getting started on TikTok it can feel a bit overwhelming. Not only do you have to build your following from nothing, but you need to figure out how to create and edit content and how to monitor your performance on the platform, too.

Fortunately, there are tools that can help you manage your TikTok presence whether you’re a brand, an influencer, or a regular user. In this article, we share our picks for the best TikTok tools you need to grow your following, create killer content, and analyze your performance. The tool you’ll want to get started with is our very own TikTok Money Calculator.


Best TikTok Tools for Better Marketing:


Best TikTok Tools for Finding Influencers

TikTok’s viral popularity has prompted an entirely new segment of influencers. If you’re a brand or agency looking for the right influencer on TikTok, it can be like trying to find a needle in a stack of more needles.

To make it easier, here are our favorite TikTok tools for finding influencers.

1. Upfluence


Upfluence The Leading Influencer Marketing Platform

Upfluence is the perfect tool to find influencers from your own visitors or within Upfluence’s 3+ million user list and turn them into long-term brand ambassadors. It helps you find influencers with a data-driven search engine, send automated bulk emails, streamline your campaign workflow, and measure ROI—all in one place.

No matter your industry, Upfluence has a solution for you. Online stores can easily capture social data from visitors with a customized pop-up while B2C businesses will enjoy using Upfluence’s AI-powered software to search for influencers in any industry, any country, on any topic.

Agency or B2B user? Don’t worry, Upfluence has you covered, too.

Upfluence Key Features:

  • Live capture helps you turn visitors and customers into brand ambassadors fast.
  • Contact influencers at scale with automated bulk emails.
  • Find the perfect influencer from their database of more than 3 million.

Upfluence Pricing:

Upfluence requires custom pricing.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs


2. Loomly

Loomly influencer marketing platfrom

Loomly is a social media posting and scheduling tool that helps you collaborate, publish, and measure your social media marketing efforts from a single platform. It offers post ideas, a content library, optimization tips, and more.

Work with a team? Loomly will notify you every time someone in your team updates or comments on a piece of content via email, push, Slack, and Microsoft Teams notifications.

What we love most about Loomly is the TikTok scheduling tool. It’s delightfully easy to connect Loomly to your TikTok account. From there, you can quickly schedule your TikTok posts and Loomly will let you know when it’s time to publish.

Loomly Key Features:

  • List and calendar views, plus a master calendar view to keep your social media content calendar organized.
  • Get post ideas, based on trending topics, RSS feeds, date-related events, and social media best practices.
  • Store, organize, and use your photos, videos, notes, links, and post templates in a central, intuitive library.
  • Connect with your team for a collaborative review and approval workflow, with end-to-end post and ad history.

Loomly Pricing:

Loomly pricing starts at $25/month (when paid annually).

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$26
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

3. Iconosquare

Iconosquare

Iconosquare gathers your most important social media data. The first version of the tool collected your Instagram data, and over time they have added Facebook, Twitter, and LinkedIn statistics. After surveying their clients, they have recently decided to add TikTok capabilities.

Brands and professionals can now analyze in detail their performance on TikTok. Although this feature is new, Iconosquare is already planning an upgraded version with the additional possibility to create a custom dashboard and generate reports and exports.

You can use this tool to answer such questions as, what captures your audience’s attention, when should you post to reach the largest audience, and how are your videos performing?

Iconosquare Key Features

  • Performance and engagement measurement / most engaging videos / best time to post
  • Individual video detailed analytics
  • Views history / Likes history / Comments history / Shares history / Post history & density
  • Media lifespan

Iconosquare Pricing

Iconosquare pricing starts at $49/month (with annual billing).

Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$49
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

4. SocialPilot

SocialPilot social media marketing platform

SocialPilot is a simple and cost-effective social media marketing tool for teams and agencies. More than 115,000 businesses use SocialPilot to manage their social media, schedule posts, improve engagement, and analyze results.

SocialPilot’s lets you create and schedule multiple TikTok videos to expand your reach so you can be sure that your content gets seen and your posting strategy stays on track.

SocialPilot’s TikTok scheduler keeps posting efficient for agencies and businesses that might be managing multiple accounts.

You can seamlessly schedule videos for multiple accounts by setting up individual posting schedules. This means that you’ll never forget to post content or miss out on the right to engage on TikTok.

SocialPilot Key Features:

  • Content curation helps you discover relevant and trending content for different keywords and influencers.
  • URL shortening keeps your URLs looking as good as your videos.
  • Schedule and share content from anywhere on the internet or using the SocialPilot mobile app.

SocialPilot Pricing:

SocialPilot pricing starts at $25/month (with annual billing).

SocialPilot
4.2 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.6
Ease of Use
4.4
Support
4.5
Overall Score
4.2
Features & Pricing
Analytics
Automated Publishing
Content Management
Conversion Tracking
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Extensive focus on automation
Easy-to-navigate dashboard
Simple search features for past content
Integrations with almost every social platform
Must edit the same post for each channel individually
Outdated interface
Lacks advanced features
Tagging only works for business pages
Best for: Digital marketing agencies and SMBs
SocialPilot
4.2 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy.

5. TikTok Money Calculator [Influencer Engagement & Earnings Estimator]

Our calculator can show you estimated earnings for any TikTok user. 

TikTok Money Calculator

The TikTok Money Calculator is useful for established influencers and aspiring influencers alike. Established influencers can use the calculator as a guideline to set rates for endorsing a brand’s products or services.

For aspiring influencers, you can get information on other TikTok users who are similar to you (aka, your competitors) to calculate potential earnings from the platform.

...


6. TikTok

TikTok Built-In Video Editor

The native TikTok app has a solid video editing tool built right in! It has an intuitive, easy-to-use interface and access to customer filters and effects as well as an enormous library of songs.

You start by setting up your filters, sounds, effects, timing, and speed options. Then, it’s time to record your video. Once you’re done recording, you’ll see editing options that include trimming the video, a sound mixer, effects, an option to choose a cover, and more.

TikTok Built-In Video Editor Key Features:

  • Large selection of effects, filters, and sounds to customize your videos.
  • Ridiculously convenient since it’s built right into the app.
  • Enough tools to make it a great video editing option without being too complex for beginners.

TikTok Built-In Video Editor Pricing:

Free!


7. Viamaker

Viamaker all-in-one video editing app

Viamaker is a free, all-in-one video editing app that helps you create amazing TikTok videos. It’s a new app from Bytedance (creators of TikTok), so you know that they play nice together.

Viamaker is easy to use. You can trim, reverse, and add speed change effects to your videos. Advanced filters help you add a creative and personal touch.

The app also includes a massive music library so you can engage visitors with fun sounds.

Viamaker Key Features:

  • Easy to use features including cut, reverse, and changing speeds.
  • Advanced filters and effects help you create a personalized video.
  • Access to a massive music library.
  • Express yourself with trending stickers and custom TikTok fonts.

Viamaker Pricing:

Free!


8. Media Mister

Media Mister TikTok tool

Media Mister is a TikTok tool that lets you buy followers and likes and TikTok. They follow a tried and tested strategy to make it safe and simple to buy TikTok fans online in just a few clicks. Without triggering TikTok’s spam alerts.

How do they do it? Media Mister sources your followers from real TikTok fans within its own private networks. Thousands of businesses and influencers, businesses, and users buy TikTok fans regularly. It provides an instant and continuous performance boost that could make a huge difference to your brand. Success on social media platforms comes down to popularity and buying followers from Media Mister can set you up as a credible and popular authority in your niche.

In addition to TikTok fans, you can also purchase TikTok hearts (likes). This is important to help you maintain a good follower to engagement ratio which plays heavily into TikTok’s algorithms. Media Mister lets you buy followers and likes that will occur over a set period of time to ensure that your account stays within the safe number of daily actions and doesn’t trigger TikTok’s algorithms. This keeps your account safe from being disabled or deleted.

Media Mister Key Features:

  • Buy TikTok followers and likes that will show up on your account over time.
  • Boost your TikTok followers quickly.

Media Mister Pricing:

Media Mister pricing is based on the number of followers or likes you buy. Pricing for followers and likes starts at $2.00 for 25 followers or likes. 


9. Tik Analytics

Tik Analytics is a free tool

Tik Analytics is a free tool that lets you analyze profiles, hashtags, and trends. Just enter the username of the TikTok user you want to analyze and you’ll be given a wealth of information like engagement rate, videos uploaded, total fans, total hearts, and more.

Tik Analytics tool

Through the data provided, you can understand the TikTok user’s approach to engagement on the app and adopt some of their practices.

With Tik Analytics Pro, you get access to additional features.

Tik Analytics/Tik Analytics Pro Key Features:

  • Analyze TikTok profiles based on the most important parameters: Followers, Nationality, Engagement rate, and TikScore (our quality value)
  • Create and manage TikTok campaigns, save your data, and download custom reports with your campaign results.
  • Compare TikTok profiles using views, engagement rate, TikScore, growth rate, and more.

Tik Analytics Pricing:

Tik Analytics is free. Tik Analytics Pro requires custom pricing.


10. TokUpgrade

Buy TikTok Followers - Real & Active with TokUpgra

TokUpgrade is a fully-managed service that will help you grow your TikTok following by increasing profile views through organic engagement.

To get started with TokUpgrade, you just sign up and choose either a regular or pro plan. After you’ve registered, your dedicated account manager will ask you some questions to complete your setup. TokUpgrade markets your profile towards your target audience and will like or follow posts of those with similar interests on your behalf. All you need to do is create and share your own high-quality content.

TokUpgrade constantly optimizes your profile to make sure you’re getting the best growth in followers. And, it filters out the content or profiles you don’t want to engage with.

TokUpgrade Key Features:

  • Advanced targeting lets you target users in your ideal demographic based on similar accounts, hashtags, or target locations.
  • Import all of the accounts you currently follow to a whitelist where they won’t be unfollowed.
  • Blacklist specific accounts, keywords, hashtags, or languages you don’t want to engage with.
  • Get access to your own dedicated account manager.

TokUpgrade Pricing:

TokUpgrade pricing starts at $15/week.


11. Toksocial

Toksocial TikTok Tool

Toksocial has a quick setup so you can get started right away. Grow your traffic by engaging with real, relevant TikTok users, and get followed by your ideal target audience without bots, spam, or fake followers.

To get started with Toksocial, simply sign up and your dedicated account manager will reach out to you. Since Toksocial helps you grow your TikTok followers without the use of fake followers or bots, you’ll enjoy actual account growth and a fanbase that lasts. Plus, it includes advanced filters that let you target the exact audience you want as well as blacklists so you’re not engaging with those you’d rather not.

Your dedicated account manager is available to make sure that you’re getting the most from your Toksocial experience. There’s also 24/7 customer support that can help you when your account manager is offline.

Toksocial Key Features:

  • Advanced targeting lets you target users in your ideal demographic based on similar accounts, hashtags, or target locations.
  • Blacklist specific accounts, keywords, hashtags, or languages you don’t want to engage with.
  • Get access to your own dedicated account manager and 24/7 support.

Toksocial Pricing:

Toksocial pricing starts at $15/week.


12. Analisa

Analisa.io Instagram Analytics & TikTok Analytics

If you specifically need help with analytics, Analisa is a good solution. It’s one of the top TikTok analytics tools and popular among brand marketers, agencies, and influencers for profile, and competitor analysis. All you need to do is enter a TikTok profile and it will analyze the social activity. The same can be done for TikTok hashtags. 

Some of the things that it can measure are engagement activity, posting activity, and audience activity. It will also identify the best time to post to maximize engagement. All the reports can be exported as a CSV file so that you can customize it further.

Analisa Key Features:

  • Profile and hashtag analytics
  • Dedicated support

Analisa Pricing:

Pricing starts at $60 per month. 

Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection,

Channels: Instagram, TikTok


13. Pentos

Pentos TikTok analytics

Founded in 2020, Pentos has one goal in mind – to simplify TikTok analytics. It tries to make the platform more transparent for brands and creators by turning data into actionable insights. It also shares trends in easy-to-understand graph format. 

You can use it to analyze users, monitor videos, and measure hashtags. As music is a core feature of TikTok, it also includes a feature that helps you to track the use of songs to monitor the popularity of songs. 

It’s also a great tool for competitor analysis. This way, you can get a better idea of how you stack up against the competition. 

Pentos Key Features:

  • Data can be exported to Excel or CSV format. 
  • Analysis of multiple accounts in one place. 
  • Aggregated data for hashtags across all videos.

Pentos Pricing:

Pricing starts at $49 per month. 


14. Canva

Canva Content Planner

While Canva is a lot less sophisticated than most tools on this list, it’s still a very useful tool to have in your arsenal. It offers more than 5,600 high-quality TikTok templates of which almost half are available for free. 

In its collection specifically designed for TikTok are in-feed ads templates and TikTok background video templates. You can filter it through style or theme and use its easy-to-use, drag-and-drop editor to customize it. 

TikTok Key Features:

  • Customizable templates

TikTok Pricing:

It has a Free plan and two paid plans. Pricing starts at about $7 per month. 


15. Hootsuite

Hootsuite

Hootsuite, one of the leading social media management tools, has recently added TikTok to its list of integrations. You can now use it to schedule TikTok videos, nurture relationships, and measure your performance too. 

Marketing teams will love the shared content calendar and approval workflows that make collaboration much easier. Another way that it will help to save time is by eliminating the need to switch between browser tabs and devices. Instead, you can stay on top of comments and messages across all your social networks conveniently via one place. 

Hootsuite Key Features:

  • Real-time suggestions on the best time to publish help you to optimize engagement. 
  • Fresh insights into the demographics and activity of your followers.
  • Custom reports to share the effectiveness of your TikTok marketing strategy. 

Hootsuite Pricing:

Pricing starts at $49 per month.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$49
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.


Use the Best TikTok Tools to Boost Your Brand

Growing your TikTok account doesn’t have to be hard. No matter whether you’re looking for a TikTok tool to grow your followers, schedule TikTok posts, or figure out how your TikTok campaigns are performing, there’s a tool that’s right for you, right on this list.

Choose the TikTok tools that meet your needs and get started so you can get back to creating the amazing, engaging content your audience wants.

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