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Influencer marketing was challenging in its early days because of a need to manually discover and outreach to influencers. It’s not as if there was a section in the Yellow Pages (either online or in its paper format) listing influencers in your niche. This made influencer marketing labor intensive, and difficult for the average business wanting to become involved. It left a conspicuous space in the market for some form of tool to assist you in finding influencers. A whole range of influencer platforms developed to meet this need – for all social networks, including TikTok.
Alright, the platforms don’t advertise their TikTok compatibility very much. Indeed the only platform I saw openly promoting TikTok influencer discovery was Klear, who wrote about how to Find TikTok Influencers. However, all the rest of the platforms covered here refer to TikTok somewhere on their website.
Influencer platforms predominantly assist firms with influencer discovery. However, many platforms now offer a more extensive range of services. These include relationship management, campaign management, an influencer marketplace, third-party analytics, and influencer content amplification. Even the platforms that don’t explicitly mention TikTok in their influencer listings can probably help firms intent on undertaking influencer campaigns on TikTok.
Top Platforms for Finding Influencers on TikTok:
- 1. Grin
- 2. Creator.co
- 3. Brandwatch Influencer Marketing Software
- 4. Upfluence
- 5. LTK (formerly rewardStyle)
- 6. impact.com
- 7. Influencity
- 8. Klear
- 9. #paid
- 10. Julius
- 11. NeoReach
- 12. Mavrck
- 13. Letsinfluence
- 14. Fanbytes by Brainlabs
- 15. Influencer
- 16. Humanz
- 17. CreatorIQ
- 18. Tagger Media
- 19. Captiv8
- 20. Heepsy
- 21. IZEA
- 22. HypeAuditor
- 23. TikTok Creator Marketplace
- 24. Aspire (formerly AspireIQ)
Grin is one of the increasing number of platforms now recognizing the value of TikTok to influencer marketing. Of course, back in 2014, when Grin began, TikTok was still two years away from exploding onto the Chinese market.
However, Grin is much more than a discovery platform to find TikTok influencers. It describes itself as integrating with your entire marketing stack – including social platforms, eCommerce solutions, and communications tools. Grin brings everything your team needs for end-to-end influencer marketing into one place.
Grin’s primary focus is on providing influencer marketing for eCommerce. You can discover influencers, manage relationships with them, and report and track your ROI. It gives you the tools to search a network of 32 million social media users across every platform (including TikTok) to find the faces who are just right for your brand. From emailing influencers to shipping product to repurposing content, Grin makes the day-to-day management of influencer marketing easy. It also shows you everything from individual metrics to the ROI of your entire influencer program.
As Grin connects to all the major eCommerce platforms, you can use it to ship products, know when they arrive, create and manage discount codes, pay influencers commission on sales, and much more, all from within the Grin dashboard.
Grin’s influencer audience report shows you a credibility score to indicate how genuine an account’s engagement is, along with other key audience metrics. Its lookalike tool allows you to input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach.
If you already have brand champions, you can use Grin to expand your influencer network with more just like them. Its lookalike tool allows you to input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
Creator.co began life as an influencer marketplace called Shop and Shout. It later re-branded and expanded the services it offers. As a result, the platform now focuses as much on content creation as it does on distributing that content. However, it has always catered to small and medium-sized businesses and provides considerably more data than many other platforms at their price point.
The brand offers four pricing plans: Self-Serve ($460/month), Start-Up ($1795/month), Trailblazer ($2695/month), and Bespoke (starting from $3495/month). Each plan caters to different levels of assistance for influencer campaigns.
They also offer optional add-ons like Affiliate Integration, Social Media Ads Management, and Social Media Content Management to enhance their services. The plans provide flexibility for businesses with varying needs and budgets.
No matter which plan you choose, you begin by creating and defining your campaign. Naturally, you should be as specific and detailed as possible. Although most campaigns are fully customized, there are two prefabricated types: the ShoutOut campaign (an exchange of free products for exposure) and Giveaways (influencers drive followers to your profile by running contests for free stuff).
If your primary focus is on expanding your reach, the Discovery tool can be utilized to explore their extensive database of 500 million influencers. This enables you to identify potential influencers who align well with your brand.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports,
Channels: Instagram, YouTube, TikTok
Brandwatch (formerly going by the name of Falcon.io) combines consumer intelligence and social media management. For help specifically with influencer marketing, you can check out its social media management suite that includes an Influence product. This product offers an end-to-end solution that will help you to find influencers and manage your campaigns.
Its clean dashboard gives you a holistic view of all your influencer activity. Here you can zoom in on a specific influencer, review content, view published posts, and access reports.
Thanks to its massive database, it’s especially useful for finding TikTok influencers. Its discovery tool monitors more than 30 million creators from all over the world.
Then, to help you narrow down your search, you can filter the influencers by location, language, age, and more. Once you’ve pinpoint the most suitable ones, you can add their contact and payment details and keep track of communication with automated email tracking. You can also use Brandwatch to create your own private influencer network and build your influencer network by inviting creators to join.
Its reporting is another standout feature that deserves special mention. What makes it such a useful tool for TikTok influencer marketing specifically is that it will also help you to uncover how people found the content that you’ve shared on this platform.
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
Upfluence wrote about what you need to know about TikTok to market with it in 2019. The post observes that “There’s been a trend to use social media for entertainment purposes, rather than sharing personal updates. TikTok perfectly feeds into that need by giving everybody a space to freely express their creativity.”
Upfluence includes a robust influencer search and discovery module. It also provides tools to assist brands with social listening. It ties all this together with tools to allow you to manage your campaigns.
Upfluence includes a massive database of more than 1 million influencers, across all the leading social media networks. Obviously, only a small portion of these feature on TikTok and are in TikTok’s main demographics. You can search for influencers using as many keywords as you need. This means that you can drill down through keywords to reduce influencers to manageable numbers. You can filter through audience data to a granular level, placing relative weights on each keyword.
Unfortunately, the most detailed data is limited to Instagram, so you can’t yet target TikTok influencers in such a precise fashion – although, you may be able to use your Instagram results to help discover suitable TikTok users if you are searching for terms that would be relevant to the typical TikTok audience.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
Founded in 2011, LTK advertises itself as the biggest curated creator community. The platform has TikTok creators in a number of lifestyle-related niches that include fashion, fitness, beauty, and home. Trusted by hundreds of thousands of creators in over 100 countries, it’s a great tool for end-to-end campaign execution and offers a number of services to brands wanting to partner with TikTok influencers.
In addition to helping brands find influencers on TikTok for future marketing campaigns, LTK is also helpful when it comes to identifying which audience you want to reach on the platform (and other popular social media channels) and which products are the top performers. With the help of 12 years of curated creator data and Advanced Audience Reporting™, brands can fast-track their influence. In fact, according to their website, their platform can help brands to double their sales.
All things considered, LTK is one of the top platforms for finding influencers who can market your lifestyle product via TikTok. For example, they helped Urban Decay, an international cosmetic and beauty brand to introduce a new product by tasking a group of curated LTK TikTok influencers with the job of creating engaging, short-form video tutorials. The results — nearly 6.7 million views and 470,000 total engagements with an engagement rate of 25%
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
Impact.com is an exceptional platform for brands seeking to find and collaborate with influencers on TikTok. The partner discovery tool, in particular, offers a wide range of filters to identify ideal influencer partners for brand programs. This feature allows brands to search by criteria such as preferred social media platforms, audience statistics, geographic locations, promotional methods, and much more. The tool offers competitive discovery to provide insights on who is driving traffic for competitors. This enables brands to stay ahead of the game and take a content-based approach to partner selection.
The discovery tool’s versatility allows brands to find influencers on TikTok of all sizes, including nano and micro-influencers, to target audiences more effectively. Impact.com offers a wide range of partners to choose from, making it easy for brands to browse through a rich universe of global partners of all types and sizes. Brands can even enrich partner profiles with dozens of data points and sample posts to make informed decisions on who to work with.
Partner outreach is simplified with impact.com’s one-to-one messaging feature, enabling brands to send personalized messages at scale with just a click. The platform’s email workflows allow brands to put rules in place to route partners down different messaging paths based on their responsiveness.
Brands can also keep a pulse on their recruitment pipeline with insights into the overall impact of their recruitment efforts across prospect group, email template, and other dimensions. Last but not least, Impact offers an end-to-end partnerships management tool that provides a smooth and efficient experience for brands seeking to discover, contract, support, and reap the rewards from vetted partners.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
No intermediaries, no lengthy processes, no complicated campaigns. Influencity eliminates the trivial complexities in influencer marketing by putting access to data and processes in one place. Ditch cumbersome manual campaign processes and leverage technology to automate tedious tasks.
The graphic interface of Influencity makes it easy for users to navigate through its rich features and advanced tools. Find the right influencers for every campaign using various filters such as location, gender, age, interests, language, favorite brands, platforms, and follower count. Choose from celebrities, macroinfluencers, microinfluencers, and nanoinfluncers who can reach your target market better. Keyword search lets you go through influencer bios and content to find influencers with niche profiles.
The vast database of Influencity gives you access to over 70 million influencers vetted through a stringent screening process. You don’t have to worry about erroneously partnering with influencers with thousands of fake followers. So every follower of the influencer you choose to work with becomes a potential customer with high chances of conversion.
Aside from the wide pool of influencers, Influencity also has an intuitive database where stats and analytics are always up to date and available. This enables you to find the right influencers for your campaigns within just a few seconds.
Subscription plans at Influencity start at $168 per month for the Basic plan. Professional and Business plans are $348 per month and $698 per month, respectively. You can also opt for a customized plan where you create your own bundle of tools based on your specific business needs. Switch plans anytime to upgrade your influencer marketing campaigns.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, Tik Tok
You can use Klear’s platform to find and collaborate with the perfect TikTok creator for your brand. Although Klear began life as Twtrland, focusing on providing in-depth analytics for your Twitter account, it has rebadged and evolved to cover a broader range of social networks, including, most recently, TikTok.
The new TikTok tool categorizes influencers by relevant content and engagements, making it easy to identify hundreds of TikTok creators that generate serious buzz in your niche.
Klear’s strength has always been the data it provides. This means you can ensure that you are always partnering with TikTok influencers whose fans align with your target demographic. In addition, you can vet TikTok creators with advanced influencer metrics, including Klear Influencer Score, engagements, True Reach, Fans, and estimated Earned Media Value.
One time-saving feature of Klear is its integrated communication portal, where you can enjoy transparent communication and seamless collaboration with your influencers. For example, brands and TikTok creators can share and approve content, sign contracts, process payment, etc.
Klear recognizes that influencers often don’t just silo themselves to one social platform. For example, you will often find TikTok influencers equally successful on Instagram or YouTube. Therefore, you can use Klear to manage your influencers across all these social platforms.
Keeping with Klear’s data strength, the platform automatically aggregates all relevant campaign content, allowing for thorough campaign analysis and strategy assessment. As a result, you can quickly generate beautiful reports with digestible insights to share with your team and relevant stakeholders.
Klear doesn’t disclose its pricing; instead, they invite you to schedule a product demo. However, they make clear their intended clients: global brands and agencies looking for the industry-standard tool to build, scale and measure their influencer programs. All the clients they quote in their marketing are well-known large enterprises.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
#paid recognizes that influencers are creators first, i.e., they gain their influence due to being good at creating content and, in the process, building an audience. They recognize that successful influencer marketing requires influencers who create exciting content and who make a good fit for a brand. They also believe that micro-influencers are far better value to a brand than celebrity super-stars. Therefore, #paid takes more notice of these somewhat subjective factors than pure numbers like reach.
Depending on your size and needs, you can select from four plans (Just Content, Grow, Advanced, and Enterprise). However, #paid sets a starting campaign spend of US$2,500 required when contracting creators. All plans permit unlimited campaigns launched per month, with varying numbers of “handraised” creators per campaign. Handraised creators have already indicated that they are willing and able to participate in influencer campaigns. A hand-raise uses your brief to match you with creators ideal for your campaign. #paid has already pre-qualified handraised creators, and they will only present your brief to creators who reach your target market. Suitable handraised creators then pitch their campaign concepts for your review, suggesting why they believe they make a good fit and what their intended campaign strategy would be.
The Grow, Advanced, and Enterprise plans offer you varying numbers of creator whitelisting licenses. Here, you gain the right to use creator content and handles in your Facebook ads. Unfortunately, this does not yet flow through to TikTok, so you shouldn’t consider creator whitelisting levels if you solely intend to market on TikTok.
#paid gives you a centralized inbox, helping you stay aligned with every creator on your campaign—this allows you to quickly see when content is ready for approval and when it’ll go live. Of course, nothing goes live until you’re satisfied. So, you can preview the exact look and feel of all posts before the world sees them.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
One of the blog posts on Julius analyzes the potential for TikTok as an influencer marketing network. Julius concludes that “The efficacy of such a campaign depends almost entirely on the brand, especially given the demographics of the platforms. Gillette, for example, would not likely experience the same success as Venus would. Luckily, the Julius platform provides in-depth demographic and engagement data to support such a venture, as it would be necessary to capitalize on a rapidly expanding form of social content that shows no sign of slowing down.”
Julius began life as Thuzio, a web-based talent agency for current and former athletes, looking to make extra money with appearance fees and endorsement deals. It didn’t take much from there to turn Thuzio into Julius, a full-featured influencer marketing discovery engine and platform.
Although Julius’ bank of 120,000 influencers is smaller than the numbers in some of the opposition databases, Julius can claim that a human has vetted and fleshed out everybody’s data, rather than just relying on an algorithm.
You can search for influencers in many ways, filtering them by a vast range of demographic and psychographic factors. Julius sees the importance of lists, and you can create lists of potential influencers as you go through the discovery process. You can then break these lists down into sub-lists, based on a range of factors.
Julius includes much useful information about each influencer, including many valuable metrics.
Julius is an all-in-one platform, with a complete suite of management tools to complement its in-depth database.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,
Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat, YouTube
Neoreach is the brainchild of Jesse Leimgruber and Misha Talavera who pitched the idea while still attending Stanford University. They envisaged Neoreach to connect social media influencers with brands directly. The pair was accepted into Stanford’s accelerator program to work on realizing their vision. By 2014, they’d received $1.5 million in seed funding.
The key to Neoreach is its discovery engine. It uses an algorithm that mines the social web for data and indexes it for search. There are now over 5 million influencers in the Neoreach database.
Neoreach is sophisticated software and as such, targeted at large businesses and enterprises. The pricing levels would generally put it out of reach for most small businesses.
Neoreach prides itself on the depth of the data it holds about each influencer. You can refine your searches by a vast range of demographic and psychographic criteria. This means that you should be able to find suitable influencers for virtually every market – including young females who spend much of their time on TikTok. Neoreach uses AI to refine its influencer recommendations, and the more you use Neoreach, the better it will be at finding suitable influencers for you.
It is more than just a campaign management tool, however. It contains everything you need to help you manage your entire influencer campaigns.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
Mavrck appears to have only dipped its toes into the world of influencer marketing on TikTok so far. Unfortunately, you can’t yet search for influencers based on their TikTok success (unlike with Instagram, Facebook, YouTube, Pinterest, Twitter, and blogs); however, you can activate relevant TikTok influencers for your campaigns. Indeed, if you want to target gamers, you can also activate, but not discover, Twitch influencers.
You may have difficulty doing traditional searches for TikTok influencers on Mavrck, but you can still use the platform to connect with many successful TikTokers. Alongside macro- and micro-influencers, Mavrck enables you to work alongside advocates, referrers, and loyalists. These can be customers, employees, or simply people willing to share a link for the right incentive.
For example, Mavrck offers a range of ways to recruit your existing customers. To do this, they sign up for your brand’s Mavrck platform using their social media accounts. Next, Mavrck ingests these people’s social data and determines how influential a customer might be. Then, if they qualify for a campaign, Mavrck automatically activates them.
Mavrck uses a programmatic approach to influencer marketing, making it simple for you to set up various campaign types. Indeed, Mavrck offers 20 predefined “digital activities” for your influencers. These can be as simple as sharing a link or more engaging, like asking for content and reviews. You can even integrate influencers into your market research and product development process.
Once you have selected and activated your influencers and advocates, Mavrck’s automation makes managing campaigns simple and stress-free.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
TikTok is Asian based. It originated from China (even the original Musical.ly was a Chinese company), and it is trendy across the whole region, even across into India. It suffered a blip to its progress in India, due to its recent banning a court case, but has got over that problem now and is back on the rise.
Inevitably there are also Asian-based influencer platforms and agencies that recognize the value of TikTok, more so than most western platforms and agencies.
Letsinfluence is a team of experienced product, design, sales & marketing professionals. It is led by Ujjwal Bhalla, based in New Delhi, India.
The company provides tools for brands and agencies to discover and uncover influencers, manage campaigns, and track the success of those campaigns.
They believe that TikTok marketing is essential for firms that have a young target market. Letsinfluence has written, “Brands can leverage challenges and contests to create branded content that will generate excellent brand awareness and drive sales. Moreover, many of these TikTok influencers have accounts on Instagram, and they regularly share content created on TikTok on Instagram as well.”
Fanbytes has built the worlds first dedicated Tiktok platform with over 500,000 Tiktok influencers used by brands such as Huawei, Universal, Warner, and Pretty Little thing. The most powerful about their influencer platform is their combination of machine learning and Neuro-linguistic programming which enables them to find influencers with pinpoint accuracy.
Using their internal tool, one can search bios on Tiktok, find influencers who have mentioned other brands and discern most popular languages used in influencers audiences and then invite them to be part of campaigns. This tech-led approach has enabled them to be precise in the influencers they can use in campaigns for their global brands.
Their expertise in understanding the right influencers for each brand allows them to guarantee results and engagements to brands on every campaign they run. This has resulted in some viral campaigns such as making a Major Lazer hashtag become a trend on Tiktok with over 50,000 UGC videos being created around the hashtag #canttakeitfromme
Key Features: Influencer Marketplace, Campaign Management,
Channels: Snapchat, Instagram Stories, TikTok
I would hate to oversee SEO for Influencer. It must be hard trying to rank when your company name is the same as your industry. In saying that, Influencer was Number 4 in Google in a search for its name at the time of writing, after two Influencer Marketing Hub articles and the Wikipedia page for the term.
Influencer provides tools for brands to find, match, manage, and report on creators for influencer marketing campaigns through actionable insights and data-driven intelligence.
Influencer is a youth-oriented company, with co-founder and CEO, Ben Jeffries, still only being in his early-20s. He founded Influencer in 2015 when he was just 18 years old.
The company clearly recognizes the importance of TikTok when targeting a youth-oriented market. They recently uploaded this infographic to their Facebook page:
Influencers (the company) has the philosophy that influencers (little “I”) are “like the cool kid in school.” This means that they are highly selective about which influencers they will work with. They are only interested in influencers who can demonstrate some talent and can communicate with their followers.
Influencer believes in a hands-on approach to influencer management, rather than relying on an algorithm.
Key Features: Influencer Marketplace, Search/Discovery, Influencer Marketplace, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, Youtube
Humanz is currently one of our favorite influencer marketing tools. And, looking at their list of clients, this sentiment is clearly shared. It’s trusted by clients with a joint worth of more than one trillion dollars and the list includes the likes of Adidas, Unilever, McDonald’s, and Visa.
Not only is it loved by businesses, but also influencers. Instead of just concentrating on marketers, Humanz has designed its software in such a way that it focuses equally on influencers. From free tools for influencers to advanced security features, there are many features that make it attractive for influencers to join its database of over 50,000 registered influencers. So, if you’re searching for influencers, you’ve come to the right place.
Using the search engine of Humanz, you can find influencers from all four corners of the globe who have public profiles on TikTok (as well as Instagram, YouTube and Twitter). One of the major appeals is that your search won’t be limited to just the influencers who use its app.
What’s more, you can narrow down your search using a number of filters such as location, demographics, interests (both of the influencer and its audience). This way you can find the most suitable influencers for your brand and its TikTok marketing campaigns.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,
CreatorIQ targets large companies and enterprises; their smallest published clients earn around $100 million annually. The platform’s clients include Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.
Although CreatorIQ doesn’t specifically mention TikTok on its website, they don’t refer directly to any other social network either. Instead, they simply declare that they have “top social platforms supported.”
CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. Their influencer marketing platform also features audience profiles, growth history, and cross-platform content to help you find, assess, and qualify over 15 million creators before adding them to your network.
One helpful feature of CreatorIQ is that it includes Google AI image recognition for enriched creator data, including interest and brand affinities to recommend creators.
The AI looks at all the discrete parts of any given piece of content—the image, the location, mentions, even emojis—and makes logical inferences relating to a creator’s interests and audience tastes.
The AI also vets influencers to ensure their authenticity. It does an excellent job of finding those who game the system with fake followers and bots. It assigns each influencer an “Integrity Quotient,” which can help you discern how authentic an influencer’s audience is.
You can then invite your chosen influencers via email to join your network, using a white-labeled, fully customizable portal where they can register and go through an onboarding process. Influencers create an account, fill out any required tax and compliance forms, self-identify their interests, and set up payment options. They connect their social accounts to your portal and authorize CreatorIQ to ingest all their data, giving you access to much more information than public APIs can show you.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
18. Tagger Media
Tagger Media is a multiple award-winning all-in-one Influencer Marketing and Social Listening platform that allows marketers to maximize their strategies and campaign ROI throughout every phase of discovery, planning, analysis, activation, management, and reporting. Tagger works with both agencies and brands; their client roster includes Omnicom, HBOMax, Ketchum, Land Rover, and Rothy’s.
With direct relationships with all major social media platforms, Tagger allows its customers to find and connect with the perfect influencers and reach target audiences, setting them up to gain the highest engagement rate and best ROI possible.
With Tagger’s end-to-end solution, users can identify TikTok creators, understand audience and content performance, negotiate partnerships, manage the activations and report on campaign KPIs all within the same workflow on the same efficient, data-driven platform.
Available in 11+ languages with the capability to make multi-currency on-platform payments, Tagger is a truly global solution that empowers agencies and brands around the world to scale their influencer marketing efforts with efficiency and ease.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
Captiv8 claims to have the world’s largest database of authenticated creators, with 30 million content creators globally. In addition, it features more than 500 Discovery Filters to create personalized and culturally relevant storytelling for your brand.
The platform started as a social listening and analytics tool, focusing on Instagram, but over time Captiv8 added features to the platform, including Discovery, Campaign Management, and Reporting/Analytics. So, it is now an end-to-end influencer marketing platform. They have also widened the social networks they cover and cater to brands wishing to work with TikTok influencers.
Along with nearly all the top talent agencies, Captiv8 boasts an impressive list of brands as its customer base, including Honda, Dr. Pepper, Fox, Nissan, and Miller Lite. With this level of client, Captiv8 unsurprisingly uses custom pricing.
Captiv8 is one of the first platforms to integrate with the new TikTok Creator Marketplace API. Marketers can now access all that the TikTok Creator Marketplace offers, including first-party insights, to more effectively plan, execute and report TikTok campaigns. Marketers can easily filter and find a diverse range of TikTok creators with in-depth audience insights and predictive analytics. In addition, you can centralize influencer offers and activations through collaboration tools.
Marketers can now boost branded content through TikTok Spark Ads on the Captiv8 platform, offering a seamless workflow. Another advantage of integrating with the TikTok Creator Marketplace API is that campaign reporting automatically pulls in real-time metrics of trusted and verified performance data. Captiv8 has similar API partnerships with Facebook, Twitter, and YouTube.
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Social Listening,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok
Heepsy is one of the most popular TikTok influencer platforms with a database of over 11 million influencers spread across different industries. It has global clients, including the US. Heepsy was founded in 2017 and is of Spanish origin. It was designed to help businesses find influencers on different social media platforms, including TikTok, based on engagement, location, categories, and audience.
Heepsy collaborates with various brands and marketing agencies and offers pricing plans that meet your needs. Its starter plan costs $49 per month and includes features such as a database of 11 million influencers, access to 500 influencers, lists, and a basic search.
For $169 per month, you can opt for the business plan that includes all of the features of the starter plan with additional features like access to 2,000 influencers, engagement search, contacts, exports, and premium support. The gold plan is available for large campaigns for $269 per month.
Heepsy uses artificial intelligence (AI) to power their searches, allowing you to find influencers by their handle, keywords, gender, country, and more. You can also tell the difference between genuine and fake followers and track performance.
If you’re looking for an influencer on TikTok to promote your brand, Heepsy has got you covered. Even if you’re confused about which influencer to choose, the platform has sufficient data to narrow your search. You can check how frequently an influencer uploads content and how many views each content receives.
IZEA is a fantastic resource for marketers looking to broaden their reach and quickly locate TikTok influencers. It has a sophisticated search engine with over 550,000 influencers that are ready to be accessed.
It was launched in 2009 as BlogFrog but was renamed IZEA in 2013. IZEA was founded with the intention of facilitating meaningful engagement between brands and everyday people via digital influencers.
You can select an influencer category (food, lifestyle, fashion, and beauty) and use the platform to automate the management, analysis, and design of influencer marketing campaigns, which saves you time.
Discover TikTok influencers who meet your business niche with simple keyboard searches using a variety of criteria on IZEA. You can examine each influencer’s content, personal information, social connections, and audience statistics to determine whether or not they are a good fit for your campaign.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,
Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and other Blogs
HypeAuditor is a SaaS company that provides complex solutions to agencies and brands working with influencers. You can easily find influencers with over 5.1M influencers in its TikTok database.
On HypeAudior, you can perform a detailed analysis on an account in order to gain a better understanding of TikTok influencers’ performance. You can keep track of important indicators and learn more about their audience, engagement, and content.
Using Account Quality Score (AQS), HypeAuditor allows you to choose verified and efficient influencers who suit your marketing campaigns, monitor the influencers’ audience growth daily, and compare with other influencers.
HypeAuditor is one of the only TikTok influencer platforms that gives detailed and credible information to your TikTok audience demographic. You can schedule a free demo with a marketing expert on HypeAuditor to help you reach your business goals.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection,
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
TikTok Creator Marketplace is one of the best platforms to choose from when looking for influencers because it is created by TikTok. It was introduced in 2020 as a place where brands and influencers can interact.
Joining the Creator Marketplace as an influencer entails rigorous processes that require multiple screening stages to ensure the integrity of each influencer.
TikTok Creator Marketplace allows brands to choose the most appropriate influencer that fits their campaign strategy or budget by analyzing the creator’s profile and data such as shares, comments, and likes. This way, brands can collaborate with high-quality influencers and, if necessary, offer partnership opportunities
Creator Marketplace is an excellent platform for brands and influencers to track the performance of their campaigns and learn about areas where improvements can be made through data analysis. It also offers simple payment options for both brands and influencers.
If you are looking for an influencer on TikTok Creator Marketplace, all you need to do is sign up like any other social media platform and fill in the required information, including your phone number and valid email address.
Aspire IQ began as Revfluence, a marketplace where marketer and brands could discover influencers, contact them, and once both parties had agreement, manage their campaigns. Over time the company improved and expanded its software and rebranded to become Aspire IQ.
The company wants a long-term relationship between its clients and their influencers, so the minimum contract is for a year.
Aspire IQ uses a hybrid system for its influencer database. Firstly, it uses a proprietary algorithm to find influencers, with more than 500,000 in its database. However, influencers need an account on the platform to be able to participate in campaigns.
Aspire IQ’s discovery engine allows its clients to search for influencers in a variety of ways. You can search for keywords, hashtags, topics, etc., and then filter the results down by specifying follower counts, average likes per post, and other demographic details. They have a “Quickmatch” feature, which is like a “Tinder for Influencers.” It offers you influencers based on your preferences. You can either select a suggested influencer or choose to move onto the next person in the list.
Another way to find influencers is to use Aspire IQ’s social listening tool, and then choose to work with people who have already mentioned your organization.
Another unusual way to find influencers on Aspire IQ is to match content to an image you provide.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs