Influencer marketing was challenging in its early days because of a need to manually discover and outreach to influencers. It’s not as if there was a section in the Yellow Pages (either online or in its paper format) listing influencers in your niche. This made influencer marketing labor-intensive, and difficult for the average business wanting to become involved. Now with the prevalence of influencer discovery tools, it has become easier than ever to find influencers even on newer platforms like TikTok.
Influencer platforms predominantly assist firms with influencer discovery. However, many platforms now offer a more extensive range of services. These include relationship management, campaign management, an influencer marketplace, third-party analytics, and influencer content amplification. Even the platforms that don’t explicitly mention TikTok in their influencer listings can probably help firms intent on undertaking influencer campaigns on TikTok.
Top Platforms for Finding Influencers on TikTok:
1. Sprout Social
Meta Partnership: Yes
Best for: Brands and agencies of all sizes
Sprout Social alone is one of the most powerful social media management platforms on the market. When you add their recent acquisition of Tagger Media, Inc. to the equation, what you get is an even more powerful social media tool that can also be used for end-to-end influencer campaign management.
Tagger Media is rated as a leader in the field of influencer marketing. It was named a finalist by the Australian Influencer Marketing Council (AiMCO) for its excellence in the Best #InfluencerMarketing Technology Service Award in 2024, building on its recognition as a top tool across multiple categories in the preceding year.
Tagger by Sprout Social offers an extensive database with over 8.5 million vetted social profiles, making it a great asset for finding influencers on TikTok. Then, to help you narrow down your search, it offers several ways in which you can streamline the influencer search process. These include:
- Analytics
- Consolidated profile data
- Smart filters
- A proprietary algorithm
- A landing page builder
Noteworthy features
Let’s start with its proprietary algorithm. Affectionately dubbed the Affinity Engine, it uses machine learning and audience psychographics to match brands and influencers showing a strong affinity.
It does that by looking at similarities between 1000s of profiles to find influencers with an audience that has interests that align with your brand. You can also use its dozens of search filters to narrow down your selection further. What makes these filters even more useful is that you can combine them in literally thousands of ways, extending its functionality even further.
You can, for example, use the Affinity feature to identify the top categories of a specific influencer.
If you want to zoom in on a specific TikTok influencer, you can use its consolidated profile data. This profile view combines data from TikTok and other popular social channels to give you a holistic view and deeper insights into an influencer’s presence on social media.
You can also use its Content Health feature. With this feature, you can compare key performance metrics and isolate engagement by platform.
It also allows you to let influencers apply directly using the sync feature. Basically, it’s a custom landing page builder that gives brands the ability to customize the details that each influencer must share upon application. These details are then funneled into the platform.
You can also use Signals, the platform’s proprietary social intelligence engine, to help with influencer identification. It keeps track of trends and analyzes influencer data to help you craft your campaign strategy.
You can, for example, use it to see how many influencers your competitors hired per platform. This useful competitive analysis can help you to identify other worthwhile channels aside from TikTok.
Success stories
Its proprietary algorithm was instrumental in helping Buff City Soap, a handcrafted soap and body care products brand, to identify influencers for their TikTok holiday campaign. Not only did it help them to find influencers who could create content that would resonate with their target audience, but they were also excited about the partnership.
Buff City Soap ended up working with only two TikTok creators — CrystalOTv and Abraidedblonde. They were also onboarded as brand ambassadors.
Their strategy involved giving target audiences a sneak peak into what goes in at one of Buff City Soap’s Makeries. For example, the one video that CrystalOTv posted generated over 6,000 likes, while a video shared by Abraidedblonde generated over five times the number of likes.
@crystalotv Come with me to experience plant based Soap Making at Buff City Soap 🧼 👏🏽I found a plant based soap makery for you to visit #ad I am always looking for products to help with my health journey and this typically includes products with simple ingredients. Today I am taking you with me to @Buff City Soap to check out a few of my favorite soap and bath products. Comment below if you need to visit this store! #buffcitysoapambassador ♬ original sound – CrystalOTv
@kellyannschwartz #ad The holidays can be stressful but I love a good solid nighttime routine! You will love adding @Buff City Soap products in your daily routines because they are handmade daily with no harsh chemicals. What is your favorite scent? #buffcitysoapambassador #buffcitysoapad ♬ original sound – Abraidedblonde
In total, this campaign generated 11,000 clicks at a cost per click (CPC) of only $0.88. Derrick Le, CEO of NestScale, places the average CPC for TikTok Ads at about $1, making Buff City Soap’s result better than average.
It’s the Sync and audience demographics features which have helped SlumberPod to speed up the influencer discovery process. In fact, SlumberPod estimates that these features have helped them to save between 10 and 20 hours per week.
Lindsey Negard, former marketing manager at SlumberPod, explains that when the brand reached a point where adding new partners was preventing the brand’s growth, they turned to the platform.
“The data we get is amazing right from the start, making a significant difference. It shines by ensuring we identify the right people for our program from the beginning. We can include anyone in our program without worry.”
For more social proof, you need to look no further than its client roster. It’s also trusted by global brands like Estée Lauder, DKNY, and Bose, in addition to smaller brands like SlumberPod and Buff City Soap.
Pricing:
Pricing starts at $249 per seat per month when billed monthly. However, influencer marketing is an additional premium solution that’s available as an add-on to any plan.
2. Upfluence
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Upfluence wrote about what you need to know about TikTok to market with it in 2019. The post observes that “There’s been a trend to use social media for entertainment purposes, rather than sharing personal updates. TikTok perfectly feeds into that need by giving everybody a space to freely express their creativity.”
Upfluence includes a robust influencer search and discovery module. It also provides tools to assist brands with social listening. It ties all this together with tools to allow you to manage your campaigns.
Upfluence includes a massive database of more than 1 million influencers, across all the leading social media networks. Obviously, only a small portion of these feature on TikTok and are in TikTok’s main demographics. You can search for influencers using as many keywords as you need. This means that you can drill down through keywords to reduce influencers to manageable numbers. You can filter through audience data to a granular level, placing relative weights on each keyword.
Unfortunately, the most detailed data is limited to Instagram, so you can’t yet target TikTok influencers in such a precise fashion – although, you may be able to use your Instagram results to help discover suitable TikTok users if you are searching for terms that would be relevant to the typical TikTok audience.
Pricing:
Upfluence offers three different plans to accommodate varying influencer marketing needs, but prospective customers need to reach out to get more info on pricing.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
3. Brandwatch Influencer Marketing Software
Meta Partnership: Yes
Best for: Enterprises, Small and Midmarket Businesses
Brandwatch (formerly going by the name of Falcon.io) combines consumer intelligence and social media management. For help specifically with influencer marketing, you can check out its social media management suite that includes an Influence product. This product offers an end-to-end solution that will help you to find influencers and manage your campaigns.
Its clean dashboard gives you a holistic view of all your influencer activity. Here you can zoom in on a specific influencer, review content, view published posts, and access reports.
Thanks to its massive database, it’s especially useful for finding TikTok influencers. Its discovery tool monitors more than 30 million creators from all over the world.
Then, to help you narrow down your search, you can filter the influencers by location, language, age, and more. Once you’ve pinpointed the most suitable ones, you can add their contact and payment details and keep track of communication with automated email tracking. You can also use Brandwatch to create your own private influencer network and build your influencer network by inviting creators to join.
Its reporting is another standout feature that deserves special mention. What makes it such a useful tool for TikTok influencer marketing specifically is that it will also help you uncover how people found the content that you’ve shared on this platform.
Pricing:
Brandwatch offers standard to enterprise plans for their influencer marketing solution but prospective customers need to book a meeting to request pricing information.
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
4. Creator.co
Meta Partnership: No
Best for: Agencies and Brands of all sizes
Creator.co began life as an influencer marketplace called Shop and Shout. It later re-branded and expanded the services it offers. As a result, the platform now focuses as much on content creation as it does on distributing that content.
They also offer optional add-ons like Affiliate Integration, Social Media Ads Management, and Social Media Content Management to enhance their services. The plans provide flexibility for businesses with varying needs and budgets.
No matter which plan you choose, you begin by creating and defining your campaign. Naturally, you should be as specific and detailed as possible. Although most campaigns are fully customized, there are two prefabricated types: the ShoutOut campaign (an exchange of free products for exposure) and Giveaways (influencers drive followers to your profile by running contests for free stuff).
If your primary focus is on expanding your reach, the Discovery tool can be utilized to explore their extensive database of 200+ million influencers. This enables you to identify potential influencers who align well with your brand.
Pricing:
Creator.co offers two pricing plans for brands: Self-Serve ($460/month) and Start-Up ($1795/month), along with three pricing plans for agencies Boutique (starting from $7,495/month), Power House (starting from $14,995/month), and Global (starting from $28,995/month). Each plan caters to different levels of assistance for influencer campaigns.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. VN Secure
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, and Klaviyo
When finding TikTok influencers, you shouldn’t rely solely on views and engagement figures alone. You should also consider the influencer’s reputation because it can have a significant impact on your brand. However, it’s difficult to manually screen content without a dedicated tool. You can’t expect your team to scroll through hundreds of videos, watching them every second.
This is where VN Secure comes in. It’s an AI-powered screening tool that examines everything a creator has posted across multiple social media platforms, including TikTok. It alerts you on certain trigger words you’ve configured in the account. You can use it to screen for offensive content or competitive mentions to guarantee that you’re working with a creator that adheres to your brand guidelines.
VN Secure influencers profiles
It can transcribe what the creator said in a video, including the words flashed on the screen. It can even identify small texts in the background, ensuring everything is captured and evaluated according to your preset parameters.
VN Secure was developed by Viral Nation, one of the world’s first influencer marketing agencies which has witnessed how the industry has grown and developed. Since 2014, the agency has helped numerous brands engage billions of customers and increase their average ROAS 7x. They are also an award-winning agency with 35 recognitions under their belt.
VN Secure goes beyond the typical “brand safety” feature of most platforms by giving users complete control over their tolerance threshold.
VN Secure global template
Once you sign up for an account, you can create templates that specify your tolerance levels for various factors such as:
- Profanity
- Drinking & Alcohol-Related
- Drugs & Drug Related
- Violent & Graphic
- Health & Material Wellbeing
- Fraud & Illegal Activities
- Sexually Suggestive
- Explicit Nudity
- Intolerance & Hate Speech/Symbol
- Gambling
You don’t just specify the things you want to avoid, but you set individual tolerance levels for each item so you can arrive at more specific criteria. For example, you can set Nudity to have a lower tolerance level than gambling so poker content becomes acceptable but strip poker doesn’t.
You can also choose from pre-defined templates so it’s easier to start filtering the right influencers at once. The templates are also helpful for social listening, in case you want to find out what the public says about your brand or related terms.
Influencers produce tons of content and sifting through each one to validate if they’re a fit for your brand is grueling. Also, it’s nearly impossible to know if someone who meets your criteria today used to post negative sentiments about the values your brand stands for.
A tool like VN Secure helps you avoid scandal and potential flak from consumers who can question your brand’s choice of an influencer. This guarantees that you collaborate with creators genuinely committed to your cause, eliminating any unpleasant surprises.
Additional Offerings:
Aside from these influencer marketing-related features, VN secure also offers music copyright infringement protection. This feature can detect if someone is using your music without permission. VN secure does this based on brand-related keywords in audio files on social media. With VN secure, you can protect your intellectual property and your brand.
Pricing:
VN Secure is a SaaS platform where users pay a customized subscription fee depending on their needs. Since it’s purpose-built to do one thing, you’ll have access to all of its features for a custom fee, which is calculated based on the size and scope of your business.
Key Features: Influencer Analysis, Moderation Tolerance Feature,
Channels: TikTok, Instagram, Facebook, Twitter
6. Modash
Modash is a comprehensive influencer marketing platform designed to help you discover, analyze, and track influencers on TikTok. With an extensive database (over 250 million) that includes every TikTok creator with more than 1,000 followers, Modash is tailored for brands looking to leverage influencer partnerships to drive engagement, traffic, and sales. The platform is user-friendly, offering powerful tools and filters to pinpoint the perfect influencers for your marketing campaigns.
Notable Features
First and foremost, Modash excels in helping you find the right TikTok influencers through its robust discovery tool. The discovery tool is packed with both influencer and audience-type filters. The keyword search feature allows you to find creators who mention relevant terms in their bios, ensuring the content aligns with your brand’s message.
You can also search for influencers based on specific criteria such as follower count, engagement rate, and interests. A notable search feature is the ability to search based on geographical location. For example, as you can see below, Modash provides an interactive map that brands can use to search for TikTok influencers from specific parts of the world. Moreover, brands gain insights into the total number of influencers from said country and their preferred platform.
Speaking on Modash’s detailed search functionality, Paul Strong, Creative Director at Hoopla Marketing UK, said
“We have run thousands of searches through Modash without fail, finding influencers for clients like Aldi UK and Warner Leisure Hotels. Within a few clicks, there are results we’re super happy with.”
Access to influencers’ contact details is another significant advantage of using Modash. This feature simplifies the outreach process, allowing you to directly contact TikTok influencers and streamline the initiation of partnerships.
Another key strength of Modash is its detailed audience analysis. This feature provides in-depth demographic data about the influencers’ followers, including age, gender, and location. This ensures that the influencers you choose have an audience that matches your target market.
Regarding these audience analytics capabilities, here’s what another happy customer said about Modash:
Additionally, Modash’s fake follower detection algorithm analyzes behavior patterns to identify and filter out inauthentic followers, giving you confidence in the quality of the influencers’ audience. These fake follower audits are essential for making the right decision much faster.
Lastly, the platform’s content monitoring capabilities are particularly useful for tracking the performance of your TikTok campaigns. Modash automatically collects and reports on all content created by TikTok influencers about your brand, using specified keywords, hashtags, or mentions.
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
7. LTK (formerly rewardStyle)
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Founded in 2011, LTK advertises itself as the biggest curated creator community. The platform has TikTok creators in a number of lifestyle-related niches that include fashion, fitness, beauty, and home. Trusted by hundreds of thousands of creators in over 100 countries, it’s a great tool for end-to-end campaign execution and offers a number of services to brands wanting to partner with TikTok influencers.
In addition to helping brands find influencers on TikTok for future marketing campaigns, LTK is also helpful when it comes to identifying which audience you want to reach on the platform (and other popular social media channels) and which products are the top performers. With the help of 12 years of curated creator data and Advanced Audience Reporting™, brands can fast-track their influence. In fact, according to their website, their platform can help brands to double their sales.
All things considered, LTK is one of the top platforms for finding influencers who can market your lifestyle product via TikTok. For example, they helped Urban Decay, an international cosmetic and beauty brand to introduce a new product by tasking a group of curated LTK TikTok influencers with the job of creating engaging, short-form video tutorials. The results — nearly 6.7 million views and 470,000 total engagements with an engagement rate of 25%.
Pricing:
LTK offers three different pricing plans based on varying annual campaign budget: Connect Launch ($417/month), Connect Pro ($1,000/month), and Connect Scale (custom pricing).
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
8. Influencity
Meta Partnership: No
Best for: Solopreneurs, Small and Midmarket Businesses
No intermediaries, no lengthy processes, no complicated campaigns. Influencity eliminates the trivial complexities in influencer marketing by putting access to data and processes in one place. Ditch cumbersome manual campaign processes and leverage technology to automate tedious tasks.
The graphic interface of Influencity makes it easy for users to navigate through its rich features and advanced tools. Find the right influencers for every campaign using various filters such as location, gender, age, interests, language, favorite brands, platforms, and follower count. Choose from celebrities, macroinfluencers, microinfluencers, and nanoinfluncers who can reach your target market better. Keyword search lets you go through influencer bios and content to find influencers with niche profiles.
The vast database of Influencity gives you access to over 200 million influencers vetted through a stringent screening process. You don’t have to worry about erroneously partnering with influencers with thousands of fake followers. So every follower of the influencer you choose to work with becomes a potential customer with high chances of conversion.
Aside from the wide pool of influencers, Influencity also has an intuitive database where stats and analytics are always up to date and available. This enables you to find the right influencers for your campaigns within just a few seconds.
Pricing:
Subscription plans at Influencity start at $168 per month for the Basic plan. Professional and Business plans are $348 per month and $698 per month, respectively. You can also opt for a customized plan where you create your own bundle of tools based on your specific business needs. Switch plans anytime to upgrade your influencer marketing campaigns.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok
9. Skeepers
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Skeepers provides a structured, analytical, and vast platform for brands to maximize their influencer marketing potential on TikTok and other platforms. The “Personal Profile,” one of its features, is a comprehensive approach to managing influencer campaigns from start to finish. Essentially, it allows brands to refine their influencer search with advanced filters and ensures collaborations are rooted in shared values and aesthetics.
The platform’s real-time analysis further complements this, offering actionable insights through key performance indicators (KPIs) to enhance Tok Tok influencer campaign strategies. Another valued advantage of this platform is its vast network of 100,000 nano and micro-influencers.
With Skeepers’ Shoppable Content, you can acquire the rights to use influencers’ content for up to a decade, consolidating all such content in one accessible location. This unique user-generated content (UGC) can be repurposed for various marketing endeavors, potentially enhancing customer engagement and conversion rates.
The platform’s design centralizes campaign management. You can launch large-scale campaigns, tap into influencer communities, and gather detailed product reviews. Automation handles most of the logistics, allowing you to prioritize campaign performance and influencer relationships.
A notable case study from Skeepers showcases a brand’s strategic use of influencer marketing to elevate its product visibility. By executing 32 influencer campaigns, they reached an audience of 5.1M and achieved an Earned Media Value of 57.7K, demonstrating the platform’s potential for impactful collaborations.
Pricing:
Skeepers doesn’t publicize their pricing and instead requests prospective customers to get in touch to learn more about their plans.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
10. InsightIQ
Meta Partnership: No
Best for: Businesses of All Sizes and Agencies
In the sphere of TikTok influencer discovery, InsightIQ meticulously carves its niche, offering a blend of technology and expansive data, designed to refine the process of influencer collaboration. The platform distinguishes itself by providing real-time data on a dynamic array of influencers, ensuring that you are consistently equipped with fresh, relevant insights.
InsightIQ’s technology transcends conventional metrics, offering a nuanced perspective that goes beyond the superficial. The platform’s advanced AI algorithms sift through 80 million+ content items, offering a comprehensive analysis that extends beyond vanity metrics. With a focus on authenticity, it aids you in discerning genuine audience engagement, ensuring collaborations are rooted in credibility and have the capacity to engender trust.
With ROAS at the forefront, InsightIQ is engineered to pinpoint influencers who wield the power to sway purchasing decisions. By analyzing signals from previous sponsored content and measuring the uplift in brand sentiment, you are afforded clarity, ensuring each collaboration is strategically aligned to augment profitability and brand affinity.
In the ever-evolving landscape of TikTok, the daily influx of 15K new influencers into InsightIQ’s database ensures diversity and adaptability. You are not just connecting with a static database but are woven into a dynamic ecosystem of emerging talents, trends, and audience shifts. Every discovery is an opportunity to tap into novel, uncharted territories of engagement and influence.
Compatibility with TikTok, Facebook, and Instagram amplifies the versatility of InsightIQ. This multifaceted approach provides a panoramic view of the influencer landscape, ensuring you can orchestrate campaigns that are harmonized across diverse platforms, optimizing reach and impact. InsightIQ isn’t just a tool—it’s a strategic ally in the intricate dance of influencer collaboration, ensuring every step is informed, intentional, and impactful.
Pricing:
InsightIQ builds custom plans based on usage and requests potential clients to reach out for a customized quote.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Visual Discovery, LinkedIn Creator Search,
Channels: Instagram, Tiktok, Youtube, LinkedIn
11. CreatorIQ
Meta Partnership: No
Best for: Agencies, Enterprises, and Large Brands
CreatorIQ targets large companies and enterprises; their smallest published clients earn around $100 million annually. The platform’s clients include Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.
Although CreatorIQ doesn’t specifically mention TikTok on its website, they don’t refer directly to any other social network either. Instead, they simply declare that they have “top social platforms supported.”
CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. Their influencer marketing platform also features audience profiles, growth history, and cross-platform content to help you find, assess, and qualify over 15 million creators before adding them to your network.
One helpful feature of CreatorIQ is that it includes Google AI image recognition for enriched creator data, including interest and brand affinities to recommend creators.
The AI looks at all the discrete parts of any given piece of content—the image, the location, mentions, even emojis—and makes logical inferences relating to a creator’s interests and audience tastes.
The AI also vets influencers to ensure their authenticity. It does an excellent job of finding those who game the system with fake followers and bots. It assigns each influencer an “Integrity Quotient,” which can help you discern how authentic an influencer’s audience is.
You can then invite your chosen influencers via email to join your network, using a white-labeled, fully customizable portal where they can register and go through an onboarding process. Influencers create an account, fill out any required tax and compliance forms, self-identify their interests, and set up payment options. They connect their social accounts to your portal and authorize CreatorIQ to ingest all their data, giving you access to much more information than public APIs can show you.
Pricing:
CreatorIQ doesn’t make their pricing public and requests potential customers to schedule a call with one of their Platform Specialists to learn more about pricing info.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
12. #paid
Meta Partnership: No
Best for: Businesses of All Sizes and Agencies
#paid recognizes that influencers are creators first, i.e., they gain their influence due to being good at creating content and, in the process, building an audience. They recognize that successful influencer marketing requires influencers who create exciting content and who make a good fit for a brand. They also believe that micro-influencers are far better value to a brand than celebrity superstars. Therefore, #paid takes more notice of these somewhat subjective factors than pure numbers like reach.
All plans permit unlimited campaigns launched per month, with varying numbers of “handraised” creators per campaign. Handraised creators have already indicated that they are willing and able to participate in influencer campaigns. A hand-raise uses your brief to match you with creators ideal for your campaign. #paid has already pre-qualified handraised creators, and they will only present your brief to creators who reach your target market. Suitable handraised creators then pitch their campaign concepts for your review, suggesting why they believe they make a good fit and what their intended campaign strategy would be.
The Grow, Advanced, and Enterprise plans offer you varying numbers of creator whitelisting licenses. Here, you gain the right to use creator content and handles in your Facebook ads. Unfortunately, this does not yet flow through to TikTok, so you shouldn’t consider creator whitelisting levels if you solely intend to market on TikTok.
#paid gives you a centralized inbox, helping you stay aligned with every creator on your campaign—this allows you to quickly see when content is ready for approval and when it’ll go live. Of course, nothing goes live until you’re satisfied. So, you can preview the exact look and feel of all posts before the world sees them.
Pricing:
#paid doesn’t publicize pricing information and requires potential clients to reach out to get more details on their plans.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
13. Ubiquitous
In a market dominated by platforms adapting to newer social media channels, Ubiquitous distinguishes itself as a TikTok-first influencer marketing and identification tool, a unique position that offers distinct advantages for brands focusing on this dynamic platform.
Ubiquitous prides itself on being a platform that began with TikTok rather than adapting to it later. This origin is crucial—every feature is optimized for the nuances and rapid evolution of TikTok’s content and audience engagement strategies. If you’re prioritizing TikTok, this focus ensures you’re finding creators specifically for your brand.
Ubiquitous leverages over 100 data points to match brands with creators. This data-driven strategy ensures partnerships are not just based on surface-level metrics like follower count or generic engagement rates but are rooted in deep analytics that predict campaign success. For brands looking to achieve specific objectives on TikTok, such as virality or targeted audience engagement, this methodical approach is invaluable.
The platform’s creator search feature is undoubtedly a standout. Ubiquitous’s vast 100-million-plus creator database ensures you find the right influencer for your brand’s needs on TikTok, using advanced filters, such as by country, followers, gender, age, views, and even hashtags, to narrow down choices.
Moreover, you can track the performance of your campaigns in real time with the added functionality of exporting the data seamlessly for further analysis.
Lastly, signing up for the Ubiquitous platform is free! All you need to do is create an account and go through the process, which takes no more than a few minutes.
Speaking on this, Aly Treuhaft from Triller said
Notable Campaigns
Bloom Nutrition’s Tikok campaign serves as a testament to the platform’s efficacy of finding the right influencer for the job. The wellness and nutrition brand only needed one influencer to help them increase brand awareness. They did that through Ubiquitous’ platform. Thanks to videos created by the influencer, they achieved 5.5 million views across TikTok and a CPM of $1.47.
@bbyegan_ Greens on the go 💚 @Bloom Nutrition #bloompartner ♬ original sound – Gabbie Egan
Another client, Gratsi, a premium boxed-wine eCommerce business, managed to 10x their sales thanks to advertising through influencers on TikTok. Moreover, they gained 7.5m views at a CPM of $1.69.
Key Features: Influencer Search & Discovery, Campaign Management, Content Creation, Influencer Marketing, Full Campaign Design,
Channels: TikTok, Instagram, YouTube
Diversity in Influencer Niches
With the ability to tap into millions of social profiles, the TikTok influencer platforms highlighted above give you access to a diverse range of influencers. These platforms let you go beyond platform-specific influencer searches and offer a number of filters to streamline your search for the most relevant influencers. You can freely search for different influencer types and narrow your search by size, niche, and other factors.
Grin, for instance, categorizes creators into four broad types – influencers, affiliates, athletes, and customer advocates. So besides regular influencers, you can specifically look for creators who could help you with affiliate marketing, creators who are well-known in the sporting and athletics industry, and creators who could become advocates for your brand.
To get a better understanding of the diversity of influencer niches on these platforms, let’s take a look at the common filters and searches you may be able to find. Keep in mind that the specific types of filters and terms may vary depending on the platform, but most of them offer the following essential filters.
- Topics/Niches/Interests: Most of these platforms provide you with the option to find influencers by area of specialization and niche. For example, you can find TikTok influencers who create content about fashion, food, parenting, gaming, sports, fitness, travel, beauty, makeup, and more. Platforms like Aspire specify that you can find creator profiles across all industries, although the platform specializes in industries like kids, pets, home goods, beauty, fashion, apparel, health, wellness, fitness, travel, hotels, food and beverages, consumer electronics, and entertainment.
- Location: You can further narrow this search to find influencers located in specific countries and cities to ensure that your message is reaching the right audience. For instance, you can look for foodies in Spain to promote your new restaurant expansion in the country.
- Account Size: Another common filter present on these platforms is follower size, so you can look for nano-influencers, micro-influencers, macro-influencers, and mega-influencers.
- Engagement Rate: These platforms also let you look for influencers who are able to achieve a specific level of engagement through their content.
- Language: You can also look for influencers who speak a specific language. This is a great option if you want to expand to international markets with the help of influencers speaking the local language.
Besides these, there are several platform-specific filters you can find. For example, Brandwatch offers more than 30 filters to narrow your influencer search and NeoReach has more than 40 filters. Meanwhile, CreatorIQ offers five main discovery filters along with several additional advanced filters.
Influencity helps you get really specific with your search using six global metrics and eight platform-specific filters including audience lookalikes and bio. Additionally, you can find 20+ filters to narrow your search on platforms like Upfluence. So you can understand the diversity of options in influencer types and niches across these influencer discovery platforms.
Safety and Authenticity Metrics
The rise of influencer marketing created new opportunities for creators to earn money through their social media content. Unfortunately, this also led to an increase in influencer fraud, where influencers buy fake followers to ramp up their profiles and win brand partnership opportunities. In fact, according to an IMAI study of 130 million profiles, 1 out of every 4 influencers had purchased 15% of their total followers. Moreover, 3 out of every 4 influencers had bought 10,000 followers.
This should give you an idea of the prevalence of influencer fraud. In spite of social media platforms cracking down on this type of fraudulent activity, brands and marketers still need to pay close attention to the influencers they work with. Fortunately, many of the TikTok influencer search tools we shared above offer unique solutions to ensure influencer authenticity, enabling their customers to better detect fake followers and maintain brand safety.
Each platform’s influencer vetting process varies but typically involves looking at the audience quality to see whether an influencer has a significant number of bot or inactive followers. For example, Influencity has something called a Follower Quality Metric, which analyzes the number of “nice” followers and “doubtful” followers.
Nice followers are those accounts considered to be active and run by real people whereas doubtful followers are accounts that are either inactive or bots. A good quality rating according to Influencity is a nice follower rating of at least 75%.
Source: knowledge.influencity.com
Similarly, Brandwatch analyzes each influencers’ follower credibility by looking at their engagement and follower activity. It provides an Audience Credibility Score based on a number of factors including the influencer’s bio description, number of posts, profile picture, etc. Accounts scoring close to 100% are considered to be higher in credibility with a higher percentage of authentic followers.
Platforms like HypeAuditor even provide a free TikTok Audit & Fake Followers Audit tool. This lets you analyze the audience quality of any TikTok profile based on follower count, number of videos, and engagement rate. Profiles scoring closer to 100 have a good audience quality score and are more likely to be authentic.
So with a thorough vetting and authentication process, you can trust these platforms’ ability to help you narrow down the most credible influencers relevant to your brand. However, these platforms don’t necessarily guarantee that every influencer with a high audience quality score is authentic. It’s important to work with influencer marketing agencies and experts who can further vet the influencers on your behalf to ensure better accuracy with the authentication process.
Find the Right TikTok Influencers for Your Brand
Finding the best TikTok influencers for your brand begins with having a clear idea of what to look for. Start with a proper definition of your ideal influencer so you can filter your searches to narrow down the most viable options. Only then will you be able to unlock the true power of these TikTok influencer discovery tools.
Frequently Asked Questions
What platforms are best for influencer marketing?
Grin, Creator.co, Brandwatch Influencer Marketing, Upfluence, and LTK are some of the best platforms for influencer marketing.
Which platform is used most commonly by influencers?
Instagram, TikTok, and YouTube are some of the most commonly used platforms by influencers.
Which platform pays influencers the most?
Instagram is still one of the top-paying social media platforms for influencers.
How do I choose an influencer platform?
You can choose an influencer platform based on its ability to meet your needs in terms of discovery tools, management features, and pricing.
