Influencer marketing was challenging in its early days because of a need to manually discover and reach out to influencers. It’s not as if there was a section in the Yellow Pages (either online or in its paper format) listing influencers in your niche. This made influencer marketing labor-intensive, and difficult for the average business wanting to become involved.
Now with the prevalence of influencer discovery tools, it has become easier than ever to find influencers even on newer platforms like TikTok.
Influencer platforms predominantly assist firms with influencer discovery. However, many platforms now offer a more extensive range of services. These include relationship management, campaign management, fraud detection, an influencer marketplace, third-party analytics, and influencer content amplification.
Even the platforms that don’t explicitly mention TikTok in their influencer listings can probably help firms intent on undertaking influencer campaigns on TikTok.
The popularity of these platforms stems from the massive rise of TikTok. Our State of Marketing 2024 Report found that 50.6% of brands are shifting budgets toward TikTok marketing. This is due to the platform's potential to go viral and high ROI.
Now, let's look at what the top TikTok influencer marketing platforms are.
Top Platforms for Finding Influencers on TikTok:
1. Sprout Social
Meta Partnership: Yes
Best for: Brands and agencies of all sizes
Sprout Social alone is one of the most powerful social media management platforms on the market. When you add their recent acquisition of Tagger Media, Inc. to the equation, what you get is an even more powerful social media tool that can also be used for end-to-end influencer campaign management.
Tagger Media is rated as a leader in the field of influencer marketing. It was named a finalist by the Australian Influencer Marketing Council (AiMCO) for its excellence in the Best #InfluencerMarketing Technology Service Award in 2024, building on its recognition as a top tool across multiple categories in the preceding year.
Tagger by Sprout Social offers an extensive database with over 8.5 million vetted social profiles, making it a great asset for finding influencers on TikTok. Then, to help you narrow down your search, it offers several ways in which you can streamline the influencer search process. These include:
- Analytics
- Consolidated profile data
- Smart filters
- A proprietary algorithm
- A landing page builder
Noteworthy features
Let’s start with its proprietary algorithm. Affectionately dubbed the Affinity Engine, it uses machine learning and audience psychographics to match brands and influencers showing a strong affinity.
It does that by looking at similarities between 1000s of profiles to find influencers with an audience that has interests that align with your brand. You can also use its dozens of search filters to narrow down your selection further. What makes these filters even more useful is that you can combine them in literally thousands of ways, extending its functionality even further.
You can, for example, use the Affinity feature to identify the top categories of a specific influencer.
If you want to zoom in on a specific TikTok influencer, you can use its consolidated profile data. This profile view combines data from TikTok and other popular social channels to give you a holistic view and deeper insights into an influencer’s presence on social media.
You can also use its Content Health feature. With this feature, you can compare key performance metrics and isolate engagement by platform.
It also allows you to let influencers apply directly using the sync feature. Basically, it’s a custom landing page builder that gives brands the ability to customize the details that each influencer must share upon application. These details are then funneled into the platform.
You can also use Signals, the platform’s proprietary social intelligence engine, to help with influencer identification. It keeps track of trends and analyzes influencer data to help you craft your campaign strategy.
You can, for example, use it to see how many influencers your competitors hired per platform. This useful competitive analysis can help you to identify other worthwhile channels aside from TikTok.
Success stories
Its proprietary algorithm was instrumental in helping Buff City Soap, a handcrafted soap and body care products brand, to identify influencers for their TikTok holiday campaign. Not only did it help them to find influencers who could create content that would resonate with their target audience, but they were also excited about the partnership.
Buff City Soap ended up working with only two TikTok creators — CrystalOTv and Abraidedblonde. They were also onboarded as brand ambassadors.
Their strategy involved giving target audiences a sneak peak into what goes in at one of Buff City Soap’s Makeries. For example, the one video that CrystalOTv posted generated over 6,000 likes, while a video shared by Abraidedblonde generated over five times the number of likes.
@crystalotv Come with me to experience plant based Soap Making at Buff City Soap ? ??I found a plant based soap makery for you to visit #ad I am always looking for products to help with my health journey and this typically includes products with simple ingredients. Today I am taking you with me to @Buff City Soap to check out a few of my favorite soap and bath products. Comment below if you need to visit this store! #buffcitysoapambassador ♬ original sound – CrystalOTv
@kellyannschwartz #ad The holidays can be stressful but I love a good solid nighttime routine! You will love adding @Buff City Soap products in your daily routines because they are handmade daily with no harsh chemicals. What is your favorite scent? #buffcitysoapambassador #buffcitysoapad ♬ original sound – Abraidedblonde
In total, this campaign generated 11,000 clicks at a cost per click (CPC) of only $0.88. Derrick Le, CEO of NestScale, places the average CPC for TikTok Ads at about $1, making Buff City Soap’s result better than average.
It’s the Sync and audience demographics features which have helped SlumberPod to speed up the influencer discovery process. In fact, SlumberPod estimates that these features have helped them to save between 10 and 20 hours per week.
Lindsey Negard, former marketing manager at SlumberPod, explains that when the brand reached a point where adding new partners was preventing the brand’s growth, they turned to the platform.
“The data we get is amazing right from the start, making a significant difference. It shines by ensuring we identify the right people for our program from the beginning. We can include anyone in our program without worry.”
For more social proof, you need to look no further than its client roster. It’s also trusted by global brands like Estée Lauder, DKNY, and Bose, in addition to smaller brands like SlumberPod and Buff City Soap.
Pricing: Pricing starts at $249 per seat per month when billed monthly. However, influencer marketing is an additional premium solution that’s available as an add-on to any plan.
2. LTK (formerly rewardStyle)
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Founded in 2011, LTK advertises itself as the biggest curated creator community. It banks on its 40 million “avid shopper-subscribers” who are active on social media. LTK consumers typically have higher education levels and household incomes of over $100k/year. About 13.5% of them are “early adopters” or consumers who try new products before the majority, while 34% of LTK shoppers consist of the “early majority.” Social media posts from these combined segments can scale a brand’s audience 2x faster.
The platform has TikTok creators in a number of lifestyle-related niches that include fashion, fitness, beauty, and home. Trusted by hundreds of thousands of creators in over 100 countries, it’s a great tool for end-to-end campaign execution and offers a number of services to brands wanting to partner with TikTok influencers.
With 13 years of curated creator data and Advanced Audience Reporting™, brands can fast-track their influence and growth without ads. The company prides itself on helping brands double their sales and achieve a conversion rate 4x higher than other platforms.
LTK Match.AI analyzes over 100 million data points from creators, brands, and shoppers, including product performance data. The results help the platform curate suggested influencers who effectively market businesses and their products based on impressions, engagement, and sales.
Unlike other platforms that scan the internet for collaborators, LTK creators apply to be on its network using an opt-in model. These creators—whose follower size ranges from 5,000 to over 5 million—also set up individual storefronts on the platform. As of 2022, brands have worked with over 25,000 LTK Creators on TikTok.
Brands can then subscribe to any of LTK’s Connect plans to collaborate with influencers. Each plan has a cap on the number of creator collaborations per month. Search filters include follower count, asking rate, influencer location, and other demographics.
At the same time, all brand subscribers have access to the LTK Marketplace. Compared with the traditional method, where only brands select who to work with, the company’s latest innovation lets vetted creators pitch their campaigns to brands they love. Weekly brand-creator campaigns tripled during the first month of beta testing in 2023. Once your campaign is underway, analytics under the Insights tab lets you view clicks, conversion rate, orders, and sales.
In addition to its AI-driven brand-creator matching, LTK publishes blog articles to help you refine audience targeting on TikTok (and other popular social media channels) and identify top-performing products.
For instance, it released its “Most Loved Product Awards,” which made use of its proprietary LTK Benchmark technology to provide insights and comparisons among brands. The listing includes a “Most-Loved Overall” list and eight other categories (fashion, personal care and beauty, shoes, jeans, home, family, Gen Z, and beverage and food). LTK also partnered with Northwestern University’s Retail Analytics Council, which focuses on consumer behavior studies, for its 2023 Brand Survey.
In 2023, LTK dived into paid media by launching LTK Boost. The whitelisting of creator content has reportedly quadrupled brand sales growth during the trial run. Meanwhile, creators with LTK shops reportedly experienced a 30% boost in retail sales.
L’Oreal subsidiary Urban Decay, which produces vegan makeup products, introduced a new tinted moisturizer by tasking 18 LTK TikTok influencers to create engaging, short-form video tutorials. The group had a combined audience of 6.5 million followers. The campaign resulted in nearly 6.7 million views and 470,000 total engagements with an engagement rate of 25%.
LTK sales head Robin Ward told eConsultancy in a 2023 interview: “TikTok has changed the [influencer] space significantly. We’ve seen how Instagram has reacted to it, and how consumers are reacting to it as well. A lot of the growth that is predicted in the creator space from now… up to 2027, is predicted to be powered by short-form video content.”
Award: The 2024 US Partnership Award: Most Innovative Technology (for LTK Marketplace)
Pricing: LTK offers three different pricing plans based on varying annual campaign budgets: Connect Launch ($417/month), Connect Pro ($1,000/month), and Connect Scale (custom pricing).
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
3. Brandwatch Influencer Marketing Software
Meta Partnership: Yes
Best for: Enterprises, Small and Midmarket Businesses
Brandwatch (formerly Falcon.io) boasts a social media management service—called the Influence Suite—that combines consumer intelligence with collaboration and workflow tools to streamline influencer marketing.
Its discovery tool allows you to search and segment from its pool of over 30 million creators worldwide. Because the platform is an official TikTok marketing partner (creative category), you get access to around 2 million creators belonging to the TikTok Creator Marketplace.
In 2020, Brandwatch integrated AI, called Iris, into its influencer discovery function. Its features have expanded to include conversation insights (trends summaries), writing assistance (message/post generation), and content insights (brand and competitor themes and metrics).
To start your creator search, go to the Discover tab on the Influence dashboard’s left-hand menu and and select TikTok from the initial list of filters. You can narrow your search further by specifying parameters such as followers, account type, location, language, gender, engagement rate, keywords, and audience information (location, age, gender).
The platform’s lookalikes filter allows you to find TikTokers who produce content similar to, or have audiences like, your favorite influencers. Once the search results appear, click the column headers to sort and rank Brandwatch’s suggested creators according to follower numbers, engagement, and other metrics.
Want a more in-depth look at a creator’s analytics? Click the “Analyze” button on the right-hand side. This will reveal their statistics on views, comments, likes, and popular posts. Brandwatch says the “good average” for engagement among TikTok influencers is 17.96% for micro-influencers and 4.96% for mega-influencers. To add creators to your roster, click the plus button and select “Add to Influencers” or “Add to Campaigns.”
Another way to get insights on the health of a creator’s account is to click on the Reports tab on the Discover page (next to “New Search”). An influencer report consists of three categories: account (including analytics, brand affinity), audience (brand affinity, interests, notable followers), and posts (popular and sponsored posts, frequent tags).
To invite a creator to your campaign, click the “Campaigns” tab on the left-hand menu and select the “Create New Campaign” button on the dashboard’s top-right corner. Turn on the “Proposal and onboarding process” toggle to send an email invitation that includes your campaign brief.
The campaign page allows you to track the creator’s status such as “Approved,” “Accepted Offer,” “Contract Sent,” or “In Campaign.” Once the TikTok influencer accepts your offer, you can collaborate on the campaign details using Influence’s unified content calendar, cross-channel inbox, and analytics tools.
Brandwatch aims to be the go-to site on everything social, dishing out the latest news on its blog. In April 2024, the company released the “Social Media Management Maturity Model” guide, which gathers the insights of 15 social media experts whose combined experience exceeds 60 years. The guide provides advice on how to optimize and make social media more impactful.
In 2022, beauty and skincare brand Glossier sought to capitalize on the maturing Gen Z segment. Although the brand had been popular since its 2014 launch, this popularity mainly stemmed from user-generated content from millennials. It was having trouble breaking into the Gen Z market.
Glossier used Brandwatch to gauge engagement with TikTok users before launching its first celebrity collaboration. Although the company had been using Brandwatch for social media management for four years, TikTok had not been part of its marketing mix. Furthermore, the brand had just begun testing its TikTok integration at that time.
As expected, Glossier’s account went abuzz after uploading fun and playful videos teasing the brand’s partnership with singer-actress Olivia Rodrigo. Brandwatch’s Engage and Measure features allowed the Glossier team to manage the influx of comments. This functionality also enabled them to identify new followers per video, helping them discover what content attracted new fans. This data guided the team in planning their next video posts.
Following the campaign, Glossier’s new social followers jumped 1,002%, successfully converting several of Rodrigo’s fans into Glossier followers on TikTok. With the success of the campaign, Glossier officially named Olivia Rodrigo as its brand ambassador in April 2022.
2023 Awards: Digiday Technology Awards and Martech Breakthrough Award (Best Influencer Marketing Platform from both), The Sammy Award-Sales and Marketing Technology Awards (social media)
Pricing: Customers need to book a meeting to request pricing information.
Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
4. Creator.co
Meta Partnership: No
Best for: Agencies and Brands of all sizes
Creator.co began as an influencer marketplace called Shop and Shout. Since re-branding in 2021, its former 50k network of mainly micro-influencers has grown into a 200+ million talent pool. The platform has also broadened its capabilities to include features for organizing giveaways and contests and viewing insights on creator performance, social listening, email, and more. Brands and creators can also discover ongoing partnership opportunities via Creator.co’s Collaboration Hub. It serves as a project catalog, displaying various campaigns creators can apply for.
The Creator Search tool helps you find a match for your brand using its 23 creator-related filters and seven audience-related filters. To display public and active accounts on TikTok, Creator.co’s Help Center suggests setting your Account Visibility filter to “public” and the Account Type to “Creators.” Also, select “1 Month” from the “Last Posted” filter and “Email” from “Contact Info.”
Specifying your niche, topic tags, bio, and keywords can further sharpen your search. For keywords, type in synonyms, variations, and trends related to the term. If you want to find more accounts similar to an influencer you already know and love, click the Lookalikes filter. After selecting the TikTokers to review, you can discover more details about their engagement and audience demographics by clicking the “Deep Insights” button located to the right of the influencer’s name.
Then, click the “Invite” button beside “Deep Insights” to make a collaboration offer. You can go to “White-labeled Emails” to send a customized email invite with your business logo and social media links. Creator.co’s Help Center for Brands provides five outreach email templates. After sending your invites, go to the Creator Recruitment tab to view the status of these invites.
Creator.co’s influencer network is an active bunch, regularly publishing posts on TikTok, Instagram, and YouTube under the “Creator.co.community” handle. On their Facebook account, you’ll find tips and company updates interspersed with “Creator Spotlight” which features influencers and their latest projects.
The company uses its blog to keep brands and creators updated on the latest news about TikTokers and others in the creator economy. They also have an active presence on LinkedIn, where they recently reacted to TikTok’s latest report “Where brand discovery thrives.”
The US Chamber of Commerce referred to Creator.co as a “great platform for micro-influencers” in its list of “8 Marketing Tools for Influencers.” Leveraging this segment of the creator economy was the subject of Creator.co’s CEO and co-founder Vinod Varma’s talk at the DX3 2024. He was among the 100 speakers invited to the Canada-based retail, marketing, and technology conference and trade show.
Creator.co helped bridal gown designer Maggie Sottero take her diversity advocacy to the next level by partnering with Blerona “Lona” Krivanjeva. The brand’s first-ever collaboration with a little person showcased her gown-shopping journey and drew over 20 million views.
The results came from multi-channel posts, including @samandlona on TikTok, featuring Krivanjeva’s gown selection, alteration process, and her October 2023 wedding day, which also coincided with Dwarfism Awareness Month. Creator.co account manager Jenny Sutton said that helping brands nurture long-term partnerships with influencers like this made them love what they do.
Recognitions: G2 Higher Performer in Influencer Marketing (Fall 2023); G2 Momentum Leader- Influencer Marketing Platform Report, Leader-Small Business Report for Influencer Marketing, and Influencer Marketing Platform Report (Spring 2024)
Pricing: Creator.co offers four pricing plans for brands: Self-Serve ($391/month, billed yearly), Start-Up ($1,525/month), Trailblazer ($2,290/month), and Bespoke ($2,970+/month). Meanwhile, its three pricing plans for agencies include: Boutique (starting from $7,495+/year), Power House (starting from $14,995+/year), and Global (starting from $28,995+/year). Each plan includes different levels of assistance for influencer campaigns. The minimum subscription is three months.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. Modash
Modash is a comprehensive influencer marketing platform designed to help you discover, analyze, and track influencers on TikTok. With an extensive database (over 250 million) that includes every TikTok creator with more than 1,000 followers, Modash is tailored for brands looking to leverage influencer partnerships to drive engagement, traffic, and sales. The platform is user-friendly, offering powerful tools and filters to pinpoint the perfect influencers for your marketing campaigns.
Notable Features
First and foremost, Modash excels in helping you find the right TikTok influencers through its robust discovery tool. The discovery tool is packed with both influencer and audience-type filters. The keyword search feature allows you to find creators who mention relevant terms in their bios, ensuring the content aligns with your brand’s message.
You can also search for influencers based on specific criteria such as follower count, engagement rate, and interests. A notable search feature is the ability to search based on geographical location. For example, as you can see below, Modash provides an interactive map that brands can use to search for TikTok influencers from specific parts of the world. Moreover, brands gain insights into the total number of influencers from said country and their preferred platform.
Speaking on Modash’s detailed search functionality, Paul Strong, Creative Director at Hoopla Marketing UK, said
“We have run thousands of searches through Modash without fail, finding influencers for clients like Aldi UK and Warner Leisure Hotels. Within a few clicks, there are results we’re super happy with.”
Access to influencers’ contact details is another significant advantage of using Modash. This feature simplifies the outreach process, allowing you to directly contact TikTok influencers and streamline the initiation of partnerships.
Another key strength of Modash is its detailed audience analysis. This feature provides in-depth demographic data about the influencers’ followers, including age, gender, and location. This ensures that the influencers you choose have an audience that matches your target market.
Regarding these audience analytics capabilities, here’s what another happy customer said about Modash:
Additionally, Modash’s fake follower detection algorithm analyzes behavior patterns to identify and filter out inauthentic followers, giving you confidence in the quality of the influencers’ audience. These fake follower audits are essential for making the right decision much faster.
Lastly, the platform’s content monitoring capabilities are particularly useful for tracking the performance of your TikTok campaigns. Modash automatically collects and reports on all content created by TikTok influencers about your brand, using specified keywords, hashtags, or mentions.
Key Features: Campaign Management, Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
6. IQfluence
Best for: Large Brands and Agencies
IQfluence is a cutting-edge influencer marketing platform that leverages the power of artificial intelligence (AI) to optimize the influencer discovery process. Launched in 2023, the platform quickly gained recognition for its fast and efficient AI-powered tools designed to help brands and agencies find the perfect influencers for their campaigns.
With a robust database spanning TikTok, Instagram, and YouTube, IQfluence serves marketing agencies looking for precise, data-driven insights to enhance their influencer collaborations.
Despite being a newcomer, it has already become a valuable tool for agencies that need to scale their influencer marketing campaigns.
Noteworthy Features
IQfluence’s AI-driven technology sets it apart from other influencer marketing platforms. It offers lightning-fast search capabilities, allowing brands to sift through a vast database of over 357 million influencers in mere seconds. This is particularly beneficial for TikTok, where the platform boasts an extensive pool of over 137 million influencers.
IQfluence’s AI-driven technology
The power of AI ensures that the influencers discovered are not only relevant to your campaign but also have high engagement rates and genuine audiences. IQfluence’s Lookalike feature enables marketers to find influencers similar to successful past collaborations, optimizing the effectiveness of their campaigns without the need to start from scratch.
IQfluence’s Lookalike feature
Another standout feature is IQfluence’s TopicSensor®, which analyzes TikTok influencer content across a variety of media types—bio, captions, and even visual and audio content. This allows for highly targeted influencer searches, helping brands find influencers who are discussing specific topics or aligning with campaign themes.
IQfluence also provides in-depth audience data, including demographics, geographic location, and audience authenticity, giving brands confidence that they are partnering with influencers who have a real, engaged following.
Pricing: IQfluence offers three pricing plans: the Starter Plan at $295 per month, the Advance Plan at $545 per month, and the Business Plan starting at $1,300 per month.
Key Features: Influencer Search & Discovery, Campaign Reporting, Analytics/Reporting,
Channels: Instagram, TikTok, YouTube
7. Upfluence
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Upfluence believes the creators who love your brand are the best people to promote your products and services. With its eCommerce and marketing integrations, you can discover influencers among your loyal customers on Amazon, Shopify, and other e-stores.
The platform features a robust influencer search and discovery module with over 20 filters. Its filters include crucial metrics for selecting suitable ambassadors for your brand, including follower count, engagement rate, location, gender, age, and audience demographics. Using these filters saves you time as it lets you focus on reviewing TikTokers with profiles relevant to your needs.
In Upfluence’s blog section, marketing VP Tanya Alain shares a table of the current engagement rates of TikTok influencers according to follower size. Micro-influencers with less than 15k followers enjoy the highest average engagement (17.96%). This percentage drops to below 10% for influencers with 15k followers and more.
You can further scrutinize profiles using Upfluence’s free tools. One is the TikTok Audit Tool, which analyzes engagement metrics, content, follower count, and follower behavior. Meanwhile, the Profile Engagement Checker tallies a creator’s total number of posts and applies a formula to determine their engagement percentage based on follower count.
You can also view an influencer’s performance on TikTok without leaving the platform by downloading Upfluence’s Google Chrome plug-in. After opening the influencer’s TikTok account, just click the plug-in icon to view their performance metrics. The plug-in will display the TikToker’s stats for the past 60 days, including their engaged audience’s (active and not fake) location, age, and gender.
Upfluence also shows the influencer’s data compared to similar influencers. At the bottom of the window, you’ll find the influencer’s posts per day and average engagements by publication time.
Upfluence’s brand mention feature identifies influencers from your customer base. The platform can sync with leading eCommerce solutions—like Shopify, BigCommerce, and WooCommerce—and customer relationship management tools, such as Klaviyo and Zapier.
By analyzing your database, Upfluence identifies customers who discuss brands on their social platforms and the frequency of these brand mentions. This feature also evaluates how any branded posts perform compared with non-sponsored posts. To be considered an effective influencer, a creator’s organic/unbranded posts should perform well or better than branded ones.
Upfluence simplifies the process of TikTok influencer outreach through its automated email feature. You can create contact lists and send messages to potential collaborators (whether solo or en mass) directly from your dashboard. Moreover, the platform offers email templates to help you get started.
The Upfluence team has published guides on searching for potential brand ambassadors on TikTok, selling more, and running social commerce campaigns from start to finish. Its website also features a free 7-part masterclass on influencer marketing strategy.
KEEN outdoor footwear brand chose Upfluence to help boost the sales of its most popular Howser II shoe during its 10th-anniversary celebration. Upfluence filtered creators based on precise interests and relevant audiences to identify over 185 Instagrammers from its 4M+ influencer database. The influencers were asked to share their reviews of the shoes and some outdoor adventure tips. As a result, the campaign increased KEEN’s social following by 29% through 21 influencer collaborations, 69 feed posts, and 84 stories produced during the campaign.
2023 Awards: Crozdesk’s Top 20 Software Products: Influencer Marketing, Growann’s Choice Award
Pricing: Upfluence offers customized plans that include creator discovery, mailing integration, an AI mailing assistant, and relationship management. Add-on services include recruitment pages, analytics, and payment management.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
8. Viral Nation Secure™
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, and Klaviyo
When finding TikTok influencers, you shouldn’t rely solely on views and engagement figures alone. You should also consider the influencer’s reputation because it can have a significant impact on your brand. However, it’s difficult to manually screen content without a dedicated tool. You can’t expect your team to scroll through hundreds of videos, watching them every second.
This is where VN Secure comes in. It’s an AI-powered screening tool that examines everything a creator has posted across multiple social media platforms, including TikTok. It alerts you on certain trigger words you’ve configured in the account. You can use it to screen for offensive content or competitive mentions to guarantee that you’re working with a creator that adheres to your brand guidelines.
VN Secure influencers profiles
It can transcribe what the creator said in a video, including the words flashed on the screen. It can even identify small texts in the background, ensuring everything is captured and evaluated according to your preset parameters.
VN Secure was developed by Viral Nation, one of the world’s first influencer marketing agencies which has witnessed how the industry has grown and developed. Since 2014, the agency has helped numerous brands engage billions of customers and increase their average ROAS 7x. They are also an award-winning agency with 35 recognitions under their belt.
VN Secure goes beyond the typical “brand safety” feature of most platforms by giving users complete control over their tolerance threshold.
VN Secure global template
Once you sign up for an account, you can create templates that specify your tolerance levels for various factors such as:
- Profanity
- Drinking & Alcohol-Related
- Drugs & Drug Related
- Violent & Graphic
- Health & Material Wellbeing
- Fraud & Illegal Activities
- Sexually Suggestive
- Explicit Nudity
- Intolerance & Hate Speech/Symbol
- Gambling
You don’t just specify the things you want to avoid, but you set individual tolerance levels for each item so you can arrive at more specific criteria. For example, you can set Nudity to have a lower tolerance level than gambling so poker content becomes acceptable but strip poker doesn’t.
You can also choose from pre-defined templates so it’s easier to start filtering the right influencers at once. The templates are also helpful for social listening, in case you want to find out what the public says about your brand or related terms.
Influencers produce tons of content and sifting through each one to validate if they’re a fit for your brand is grueling. Also, it’s nearly impossible to know if someone who meets your criteria today used to post negative sentiments about the values your brand stands for.
A tool like VN Secure helps you avoid scandal and potential flak from consumers who can question your brand’s choice of an influencer. This guarantees that you collaborate with creators genuinely committed to your cause, eliminating any unpleasant surprises.
Additional Offerings:
Aside from these influencer marketing-related features, VN secure also offers music copyright infringement protection. This feature can detect if someone is using your music without permission. VN secure does this based on brand-related keywords in audio files on social media. With VN secure, you can protect your intellectual property and your brand.
Pricing: VN Secure is a SaaS platform where users pay a customized subscription fee depending on their needs. Since it’s purpose-built to do one thing, you’ll have access to all of its features for a custom fee, which is calculated based on the size and scope of your business.
Key Features: Influencer Analysis, Moderation Tolerance Feature,
Channels: TikTok, Instagram, Facebook, X (Formerly Twitter)
9. Influencity
Meta Partnership: No
Best for: Solopreneurs, Small and Midmarket Businesses
Influencity puts over 130 million TikTok creators and 20 performance data points at your fingertips for a convenient search experience. No intermediaries, no lengthy processes, no complicated outreach.
The graphic interface of Influencity makes it easy for users to navigate through its rich features and advanced tools. Find the right influencers using various filters, such as follower growth, content topics, number of posts, average comments, average views, and audience demographics, and then its AI will do the rest. Follower quality indicates the percentage of authentic followers versus fake ones.
Another vital metric is audience reachability, represented by the number of accounts a creator’s audience follows. Go for creators with at least 50% of audiences following 500 accounts or less to increase the likelihood that your TikTok campaign will get their attention. Meanwhile, a keyword search lets you go through influencer bios and content to find influencers with niche profiles. Creator stats and analytics are also updated in real time.
Choose celebrities, macro–influencers, micro–influencers, and nano–influencers who can effectively reach your target market. You can also discover emerging influencers by clicking the Profile Evolution filter, which reveals growth in the followers and accounts the TikTok creator follows. Every search results page displays 20 profiles.
To avoid brands or company accounts appearing on your search results page, set your gender filter to male or female. Also, some influencers post content with overlapping themes (beauty, shopping, travel, and so on). Click more filters for a more focused search, such as “has email” to include only creators with a public email address.
Furthermore, you can type terms in the hashtag filter so your search results only feature creators with your specified keywords in their posts. You can view influencer profiles and posts directly from the search results page, so you don’t need to leave your dashboard to analyze content style, product displays, and storytelling.
Moreover, its influencer relationship management system allows you to organize your creator-partners into lists. You can group them by interests, campaigns, audience size, or location. Influencity also lets you create shortcuts to these favorite lists for easy bulk email sending.
The company, which began in Spain, is known for its thought leadership, launching two exhaustive reports, “The State of Influencer Marketing in 2023″—one covering Europe and the other, the US. It also offers plenty of tutorials on its YouTube channel, where Influencity team members provide practical and platform-related tips on influencer search, selection, collaboration ideas, and management. If you prefer text-based guides, head to the website’s resource section for eBooks on these topics.
Also, since 2019, Influencity has been a stage sponsor of the Influencer Marketing Show, which gathers senior-level participants from the retailing and digital marketing industries. Founder and CEO Daniel Sanchez has been speaking at these events. He also regularly invites other influencer marketing leaders to be fellow resource persons for Influencity webinars.
Digital marketing firm Alkimiads tapped Influencity in 2020 to search for influencers to help with Colombian singer Karol G’s album launch and a restock campaign for PlayStation 5. The platform reduced creator discovery time by 55%, allowing Alkimiads—known for its TikTok influencer marketing expertise—to find 30 influencers in less than an hour. Influencity also cut influencer vetting time by half. Alkimiads estimated that the process would have taken five hours without the use of Influencity.
Pricing: Influencity offers a free 7-day trial. Subscription plans start at $158 per month (billed yearly) for the Basic plan. Professional and Business plans are $318 per month and $798 per month, respectively. You can also opt for a customized plan where you create your own bundle of tools based on your specific business needs. Switch plans anytime to upgrade your influencer marketing campaigns.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok, Twitch
10. Ubiquitous
In a market dominated by platforms adapting to newer social media channels, Ubiquitous distinguishes itself as a TikTok-first influencer marketing and identification tool, a unique position that offers distinct advantages for brands focusing on this dynamic platform.
Ubiquitous prides itself on being a platform that began with TikTok rather than adapting to it later. This origin is crucial—every feature is optimized for the nuances and rapid evolution of TikTok’s content and audience engagement strategies. If you’re prioritizing TikTok, this focus ensures you’re finding creators specifically for your brand.
Ubiquitous leverages over 100 data points to match brands with creators. This data-driven strategy ensures partnerships are not just based on surface-level metrics like follower count or generic engagement rates but are rooted in deep analytics that predict campaign success. For brands looking to achieve specific objectives on TikTok, such as virality or targeted audience engagement, this methodical approach is invaluable.
The platform’s creator search feature is undoubtedly a standout. Ubiquitous’s vast 100-million-plus creator database ensures you find the right influencer for your brand’s needs on TikTok, using advanced filters, such as by country, followers, gender, age, views, and even hashtags, to narrow down choices.
Moreover, you can track the performance of your campaigns in real time with the added functionality of exporting the data seamlessly for further analysis.
Lastly, signing up for the Ubiquitous platform is free! All you need to do is create an account and go through the process, which takes no more than a few minutes.
Speaking on this, Aly Treuhaft from Triller said
“Putting money into TikTok is complex, time-consuming, and requires countless hours of coordination and effort, but the Ubiquitous team simplifies the process and executes with excellence.”
Notable Campaigns
Bloom Nutrition’s Tikok campaign serves as a testament to the platform’s efficacy of finding the right influencer for the job. The wellness and nutrition brand only needed one influencer to help them increase brand awareness. They did that through Ubiquitous’ platform. Thanks to videos created by the influencer, they achieved 5.5 million views across TikTok and a CPM of $1.47.
@bbyegan_ Greens on the go ? @Bloom Nutrition #bloompartner ♬ original sound – Gabbie Egan
Another client, Gratsi, a premium boxed-wine eCommerce business, managed to 10x their sales thanks to advertising through influencers on TikTok. Moreover, they gained 7.5m views at a CPM of $1.69.
Key Features: Influencer Search & Discovery, Campaign Management, Content Creation, Influencer Marketing, Full Campaign Design,
Channels: TikTok, Instagram, YouTube
11. Skeepers
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Skeepers provides a structured and analytical platform for brands to maximize their influencer marketing potential on TikTok and other platforms. It centralizes campaign management, from tapping into influencer communities to gathering detailed product reviews. Automation handles most of the logistics, allowing you to prioritize campaign performance and influencer relationships.
For your influencer search, Skeeper’s “Personal Profile” feature, offers over 100 consumer demographic and behavior filters to ensure collaborations are rooted in shared values and aesthetics. Its network comprises pre-qualified 100,000 nano and micro-influencers.
With Skeepers’ Shoppable Content, you can acquire the rights to use influencers’ content for up to a decade, consolidating these social posts in one accessible location. This unique user-generated content (UGC) can be repurposed for various marketing endeavors, potentially enhancing customer engagement and conversion rates.
The platform’s real-time analysis complements these functions, offering actionable insights through key performance indicators (KPIs) to enhance TikTok influencer campaign strategies. They provide two campaign models: The first is a ‘gifting’ model where influencers receive a product or service for free, in return for creating content about it on TikTok. The second is a ‘review-based’ model where customers are rewarded with a gift after they post a review of the brand’s product.
Case study: Lovebox sought Skeepers’ help to increase website traffic and sales for its curved box with a spinning heart that personalized “love notes” via mobile app. Through a combined TikTok and Instagram campaign, the company achieved a 3% engagement rate on these social channels resulting from 3,500 interactions generated from social posts. The campaign generated an earned media value (the amount you would’ve spent on directly owned advertising) of over €960.
In 2024, Skeepers strengthened its community-building powers after acquiring Toky Woky. The peer-to-peer live chat solution has built gamified custom community platforms for over 130 brands.
Pricing: Skeepers doesn’t publicize its pricing and instead requests prospective customers to get in touch to learn more about its plans.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
12. InsightIQ
Meta Partnership: No
Best for: Businesses of All Sizes and Agencies
InsightIQ’s network has over 400 million creators across social channels, including over 100 million on TikTok. The AI-driven platform only indexes accounts with over 2,000 followers. Its advanced AI algorithms use 100+ profile analysis attributes, offering a comprehensive review that extends beyond vanity metrics.
To generate an influencer’s “average metrics,” InsightIQ collects data (views, likes, and comments) from the last two months. It makes the latest 150 posts accessible to users.
InsightIQ also has a TikTok engagement rate calculator, which subscribers and website visitors can use for free. The platform calculates the median engagement rate based on a creator’s 30 most recent posts. The calculator page also features a graph representing a creator’s engagement for the last 10 posts. InsightIQ pegs the standard engagement rate at 0.66% to 2.3% while good engagement ranges from 2.3% to 3.96%.
With ROAS at the forefront, InsightIQ is engineered to pinpoint influencers who wield the power to sway purchasing decisions. By analyzing signals from previous sponsored content and measuring the uplift in brand sentiment, you are afforded clarity, ensuring each collaboration is strategically aligned to augment profitability and brand affinity.
In the ever-evolving landscape of TikTok, the daily influx of 15K new influencers into InsightIQ’s database ensures diversity and adaptability. You are not just connecting with a static database but are woven into a dynamic ecosystem of emerging talents, trends, and audience shifts.
Compatibility with TikTok, Instagram, YouTube, and LinkedIn amplifies the versatility of InsightIQ. This multifaceted approach provides a panoramic view of the influencer landscape, ensuring you can orchestrate campaigns that are harmonized across diverse platforms, optimizing reach and impact.
Pricing: InsightIQ builds custom plans based on usage and requests potential clients to reach out for a customized quote.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Visual Discovery, LinkedIn Creator Search,
Channels: Instagram, Tiktok, Youtube, LinkedIn
13. CreatorIQ
Meta Partnership: No
Best for: Agencies, Enterprises, and Large Brands
CreatorIQ targets large companies and enterprises; their smallest published clients earn around $100 million annually. The platform’s clients include Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.
A recent analysis by CreatorIQ shows that its TikTok influencers achieve engagement rates of up to 15%. Thus, the company is optimistic that its client base can only grow after being officially counted as a TikTok Marketing Partner in 2022. This gives brands direct access to first-party insights on the best-performing videos, audience demographics, and growth trends of influencers on TikTok Creator Marketplace. That year, it also released its “Guide to TikTok Influencer Marketing for Major Enterprises.”
CreatorIQ search comes with active audience scoring, social timelines, and audience data breakouts (specific categories, such as age, gender, and income). If you find using filters cumbersome, you can try AI-powered semantic search. Simply type a description on the search bar, as if you’re talking to a service agent. Meanwhile, the “Recommended Creators” feature shows creators similar to the influencers you already engage with.
One helpful feature of CreatorIQ is that it includes Google AI image recognition for enriched creator data, including interest and brand affinities to recommend creators.
The AI looks at all the discrete parts of any given piece of content—the image, the location, mentions, even emojis—and makes logical inferences relating to a creator’s interests and audience tastes.
The AI also vets influencers to ensure their authenticity. It does an excellent job of finding those who game the system with fake followers and bots. It assigns each influencer an “Integrity Quotient,” which can help you discern how authentic an influencer’s audience is.
Using One Sheets, you can then invite your chosen influencers via email to join your network, using a white-labeled, fully customizable portal where they can register and go through an onboarding process. Influencers create an account, fill out any required tax and compliance forms, self-identify their interests, and set up payment options. They connect their social accounts to your portal and authorize CreatorIQ to ingest all their data, giving you access to much more information than public APIs can show you.
Pricing: CreatorIQ doesn’t make their pricing public and requests potential customers to schedule a call with one of their Platform Specialists to learn more about pricing info.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
14. #paid
Meta Partnership: No
Best for: Businesses of All Sizes and Agencies
#paid recognizes that successful influencer marketing requires influencers who create exciting content and who make a good fit for a brand. They also believe that micro-influencers are far better value to a brand than celebrity superstars. Therefore, #paid takes more notice of these somewhat subjective factors than pure numbers like reach. Creators on #paid currently come from America and Canada.
#paid became an official TikTok Marketing Partner in 2022. You must have a TikTok business account to collaborate with a TikTok influencer on this platform. At the same time, ensure that you have a detailed campaign brief so #paid can suggest the most suitable TikToker for your campaign. Include visual and audio requirements, your preferred TikTok post format, and other requirements. You can also refer to its Best Practices page for recommended specs for campaign briefs.
After posting your campaign brief, interested influencers will appear in the “Handraises” tab. Talents who the platform considers a good fit for your brand will appear with a check symbol on their profile photos. These individuals perform well or “over-index” based on the app’s metrics, demonstrating a strong alignment with your target audience and content. For more performance details, click on an influencer’s profile. Here, you will find information for each platform where they have an account, such as engagement rate, minimum and maximum cost per engagement, and cost per view.
#paid gives you a centralized inbox, helping you stay aligned with every creator on your campaign. This allows you to quickly see when content is ready for approval and when it’ll go live. Of course, nothing goes live until you’re satisfied. So, you can preview the exact look and feel of all posts before the world sees them.
Pricing: #paid doesn’t publicize pricing information and requires potential clients to reach out to get more details on its plans.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
Why Use TikTok For Influencer Marketing?
TikTok has emerged as a dynamic platform for influencer marketing, offering brands unique ways to connect with a broad and diverse audience. Utilizing TikTok influencer marketing platforms can enhance these efforts by providing tools and services that streamline influencer collaboration and maximize campaign impact.
Here are several reasons why brands should consider integrating TikTok into their influencer marketing strategies:
Vast Audience Reach
TikTok's massive user base makes it one of the leading social media platforms worldwide. Its extensive reach provides brands the opportunity to engage with a wide audience, especially younger demographics like Gen Z and millennials, who often prefer more authentic advertising approaches.
High Engagement Levels
Influencers on TikTok often cultivate highly engaged audiences. This level of interaction is invaluable for brands aiming to build meaningful connections with potential customers, allowing them to engage in more interactive and impactful ways than traditional advertising methods.
Authenticity and Trust
TikTok content thrives on authenticity and relatability, resonating strongly with users. Influencers create genuine content that fosters trust among their followers. When influencers endorse products in their own unique style, it builds a sense of community, making their recommendations more compelling than conventional ads.
Cost-Effective Marketing
TikTok's algorithm prioritizes quality content over follower counts, enabling even lesser-known creators to achieve viral success without a large financial investment. Brands can take advantage of this by working with micro-influencers, who often provide high engagement and reach while being more budget-friendly than well-known influencers.
Targeted Marketing Opportunities
The platform's algorithm supports precise targeting of niche audiences, categorizing users into various sub-genres based on their interests. This segmentation enables brands to tailor campaigns to align with the specific interests of their target audience, enhancing engagement and conversion rates.
Enhanced Brand Authenticity
Collaborating with influencers can greatly enhance a brand's authenticity. Influencers create relatable content that aligns with their personal brand and values, improving the brand's perception among consumers. This authenticity is crucial for building long-term customer loyalty and retention.
How to Find the Right Influencers Using Filters and Searches?
With the ability to tap into millions of social profiles, the TikTok influencer platforms highlighted above give you access to a diverse range of influencers. These platforms offer a number of filters to streamline your search for the most relevant influencers. You can freely search for different influencer types and narrow your search by size, niche, and other factors.
For instance, Grin categorizes creators into four broad types – influencers, affiliates, athletes, and customer advocates. So besides regular influencers, you can specifically look for creators who could help you with affiliate marketing, creators who are well-known in the sporting and athletics industry, and creators who could become advocates for your brand.
To get a better understanding of the diversity of influencer niches on these platforms, let’s take a look at the common filters and searches you may be able to find. Keep in mind that the specific types of filters and terms may vary depending on the platform, but most of them offer the following essential filters.
- Topics/Niches/Interests: Most of these platforms provide you with the option to find influencers by area of specialization and niche. For example, you can find TikTok influencers who create content about fashion, food, parenting, gaming, sports, fitness, travel, beauty, makeup, and more. Platforms like Aspire specify that you can find creator profiles across all industries, although the platform specializes in industries like kids, pets, home goods, beauty, fashion, health, wellness, fitness, travel, food and beverages, consumer electronics, and entertainment.
- Location: You can further narrow your search to find influencers located in specific countries and cities to ensure that your message is reaching the right audience. For instance, you can look for foodies in Spain to promote your new restaurant expansion in the country.
- Account Size: This filter refers to the number of followers a creator has, so you can look for nano-influencers, micro-influencers, macro-influencers, and mega-influencers.
- Engagement Rate: These platforms also let you look for influencers who are able to achieve a specific level of engagement through their content.
- Language: You can also look for influencers who speak a specific language. This is a great option if you want to expand to international markets with the help of influencers speaking the local language.
Safety and Authenticity Metrics
The rise of influencer marketing created new opportunities for creators to earn money through their social media content. Unfortunately, this also led to an increase in influencer fraud, where influencers buy fake followers to ramp up their profiles and win brand partnership opportunities. In fact, according to an IMAI study of 130 million profiles, 1 out of every 4 influencers had purchased 15% of their total followers. Moreover, 3 out of every 4 influencers had bought 10,000 followers.
This should give you an idea of the prevalence of influencer fraud. In spite of social media platforms cracking down on this type of fraudulent activity, brands and marketers still need to pay close attention to the influencers they work with. Fortunately, many of the TikTok influencer search tools we shared above offer unique solutions to ensure influencer authenticity, enabling their customers to better detect fake followers and maintain brand safety.
Each platform’s influencer vetting process varies but typically involves looking at the audience quality to see whether an influencer has a significant number of bot or inactive followers. As mentioned earlier, Influencity has something called a Follower Quality Metric, which analyzes the number of “nice” followers and “doubtful” followers.
Nice followers are those accounts considered to be active and run by real people whereas doubtful followers are accounts that are either inactive or bots. A good quality rating according to Influencity is a nice follower rating of at least 75%.
Similarly, Brandwatch analyzes each influencers’ follower credibility by looking at their engagement and follower activity. It provides an Audience Credibility Score based on a number of factors including the influencer’s bio description, number of posts, profile picture, etc. Accounts scoring close to 100% are considered to be higher in credibility with a higher percentage of authentic followers.
Platforms like HypeAuditor even provide a free TikTok Audit & Fake Followers Audit tool. This lets you analyze the audience quality of any TikTok profile based on follower count, number of videos, and engagement rate. Profiles scoring closer to 100 have a good audience quality score and are more likely to be authentic.
So with a thorough vetting and authentication process, you can trust these platforms’ ability to help you narrow down the most credible influencers relevant to your brand. However, these platforms don’t necessarily guarantee that every influencer with a high audience quality score is authentic. It’s important to work with influencer marketing agencies and experts who can further vet the influencers on your behalf to ensure better accuracy with the authentication process.
Find the Right TikTok Influencers for Your Brand
Finding the best TikTok influencers for your brand begins with having a clear idea of what to look for. Start with a proper definition of your ideal influencer so you can filter your searches to narrow down the most viable options. Only then will you be able to unlock the true power of these TikTok influencer discovery tools.
Frequently Asked Questions
Comparing TikTok Influencer Marketing Platforms
For businesses looking to tap into the power of TikTok influencer marketing platforms, these agencies offer a range of services, including campaign management, content creation, influencer outreach, analytics, and strategy development. Explore the sections below for an overview of other essentials tools and services for your TikTok marketing efforts:
- 15 of the Best TikTok Scheduling Tools
- 22 Best TikTok Ads Agencies to Elevate Your Brand
- 15 TikTok Tools to Bolster Your Marketing Efforts
- Find The Right TikTok Influencer Marketing Agency
- Top 20 TikTok Talent Management Agencies to Bolster Your Brand Campaigns
- Top 17 TikTok Analytics Tools
- 7 Top TikTok Spark Ads Agency to Boost Your TikTok Presence
- 12 Best TikTok Growth Agencies + Tips to Grow Your TikTok Account
How to do influencer marketing on TikTok?
To effectively execute influencer marketing on TikTok, start by identifying influencers whose content aligns with your brand values and target audience. Collaborate with these influencers to create authentic, engaging content that resonates with TikTok's dynamic and diverse user base. Track campaign performance using TikTok's analytics tools to measure engagement, reach, and ROI, adjusting strategies as needed to optimize results.
How effective is TikTok influencer marketing?
TikTok influencer marketing is highly effective due to the platform's vast user base and high engagement rates, especially among younger demographics like Gen Z and millennials. Influencers on TikTok create authentic content that resonates with audiences, fostering trust and encouraging users to interact with brands. Brands leveraging TikTok's unique features and influencer partnerships often see increased brand awareness, engagement, and conversion rates, making it a powerful tool in the digital marketing landscape.
Is there a platform where I can post campaigns and have TikTok influencers apply?
Yes, there are several TikTok influencer marketing platforms where you can post campaigns and have influencers apply. Platforms like Creator.co and Modash allow brands to create and define their campaigns, after which influencers can apply to participate. These platforms streamline the process by enabling you to discover influencers who align with your brand and manage campaigns efficiently, making it easier to connect with the right creators for your marketing needs.
How can I improve my response rate from TikTok influencers?
To improve your response rate from influencers, personalize your outreach by addressing them by name and mentioning specific content of theirs you admire. Clearly outline the value and benefits they’ll receive from collaborating with your brand, and keep your message concise and engaging. Following up with a friendly reminder a few days after your initial message can also increase your chances of a response.
What features do influencer discovery tools have that make them function more than a creator directory?
Influencer discovery platforms have an influencer marketplace where you can seek collaborators by posting projects. These tools can also handle relationship management—from recruitment to negotiation and onboarding—and campaign management, including payment processing. Content amplification, or using a mix of owned and paid content to reach a broader audience, and performance analytics are other features that make discovery solutions essential for brands and marketers using influencer marketing.
How do I choose an influencer platform?
You can choose an influencer platform based on its ability to meet your needs in terms of discovery tools, management features, and pricing.
How do brands promote themselves on TikTok?
As our Ultimate Tiktok Influencer Marketing Guide points out, you can use:
- Paid ads
- In-feed native videos
- Hashtag challenges
- Influencer collaboration
In what other ways can you search for the right TikTok influencer for your campaign?
You can also find TikTok influencers by doing the following:
- Conduct a Google search and enter phrases, such as "top TikTok creator," and include your business niche. For example, you can key in "top TikTok home renovation creator" or "top home renovation influencer on TikTok."
- Check whether your current creator partners have a TikTok account.
- Hire a digital marketing agency with a TikTok influencer network that includes creators in your niche.
