Influencer marketing agencies act as a middleman in the influencer marketing process. To many brands, the process of discovering influencers, contacting, and selecting the most suitable ones, and then running campaigns with them, is too time-consuming. They would rather pay a specialist influencer marketing agency to do the work for them. Many influencer marketing agencies are full-service, meaning that they help brands through every stage of the influencer marketing process, from influencer discovery, through influencer management, assisting with content creation, to analyzing and reporting on a campaign’s success.
Agencies have been part of the marketing/advertising scene for many years. Dorothy Sayers even set one of her famous Sir Peter Wimsey murder mysteries (Murder Must Advertise) in an advertising agency, which she wrote more than 80 years ago. Therefore, it should be no surprise that agencies have spotted the increasing popularity of influencer marketing, with many traditional agencies widening their product offerings to embrace it.
It would be impossible to include every agency in this article. Many of the big-name agencies often include influencer marketing in their client campaigns, but don’t specifically advertise the fact. Over time we will expand this list to include as many influencer marketing agencies involved with influencer marketing as possible.
Top Influencer Marketing Agencies (2020)
Viral Nation -Influencer Marketing Agency
Viral Nation plays a dual role, acting as a global influencer marketing agency, working with influencers on Facebook, Instagram, Snapchat, YouTube, and Musical.ly, as well acting as a talent agency for the influencers themselves. Although they work globally, they do have physical offices in Toronto and New York.
As a talent agency, Viral Nation represents and secures endorsements for top influencers. People who believe that they have influencer status can contact Viral Nation, asking the agency to represent them. Viral Nation also reaches out to others it believes to have influencer status, offering to work with them. They provide full social media representation for their influencer clients, helping them work with brands and ensuring they receive “proper” compensation.
Brands and other agencies contact Viral Nation to assist them with their influencer campaigns. Viral Nation’s specialists create campaigns based on specific goals. They then pick the most suitable influencers to tell the brand’s story to their audience. They claim to have the highest level of analytics in the influencer space, to better help brands judge the effectiveness of their campaigns.
Viral Nation is the premier Influencer Talent Agency connecting brands to influencers on Instagram, YouTube, Facebook and Snapchat. Influencer Marketing.
SugarFree is a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together with their clients to create a truly seamless experience.
Their strategies focus on telling a story that lives on well after a campaign is over. They infuse clients’ core messaging into all aspects of the campaigns they create. SugarFree find influencers who fit in with a client’s aesthetic and culture, distributing content to relevant audiences.
Over time, the agency has built a vast network of the best creators whose trust they have earned over time. It means that they work with fully vetted influencers and bloggers with a proven track record of success across traditional, digital, and social media. SugarFree handles all the behind-the-scenes tasks, from price negotiations that end in legal contracts, to compliance and payment. In between, they handle all the coordination of content deliverables with influencers, keeping campaigns on-time and on-budget.
They schedule every post and then stay on top of a campaign as it progresses. Their influencers don’t just post and collect their paychecks. They act as ambassadors, staying engaged with their audience and keeping their content fresh and relevant.
SugarFree provides detailed reports that focus on the metrics that matter most to their clients while scrutinizing performance on an individual level.
Carusele’s approach to executing influencer marketing campaigns is very unique. They have created a Content Performance Index™ to provide an algorithmic ranking of the influencer-produced content in each campaign, and use their Influencer Content Targeting System to help consumer brands meaningfully engage with their target audiences via influencer marketing.
Carusele hand-selects influencers to create original content on behalf of a brand and share it with their social networks. They monitor all the posts in real time for performance, allowing them to rapidly identify the best content. They then boost proven content to ensure it reaches a brand’s best customers. They work with influencers to create promotions that incentivize user-generated content, discussions and sharing by target audiences, further spreading campaign messages.
They work with a network of more than 55,000 influencers to produce authentic and original stories about brands.
At Carusele, we constantly optimize programs using real-time data to drive measurable, guaranteed results. Only the best content is boosted to your exact target audience with our unique, award-winning approach.
Kairos Media is an award-winning creative influencer marketing agency with a mission to change how their customers view brand stories and advertising. They were founded by content creators and have a strong team of innovators, storytellers, and social experts.
The company enjoys long-term relationships with over 30,000 influencers from the Gaming, Fashion & Beauty, Lifestyle, Travel, Fitness, Parenting, and Esports industries. They have experience in partnering with some of the biggest brands in the world. Their clients include Knorr, Papa Johns Pizza, Unilever, Vodafone, LG, Bacardi, and Amazon Appstore.
Kairos Media operates on both sides of the Atlantic, with offices in New York and London.
They put much emphasis on producing attention-grabbing creative content that is beneficial to brands, entertaining for audiences, and unique every time.
They are entirely driven by data and pride themselves on their ability to hit their clients’ target audience, every time. They focus on analytics to ensure that the audience is targeted, excited, and converted.
Kairos Media offers a full-service, end-to-end project management solution.
Kairos Media is an award-winning creative Influencer Marketing agency. We are specialists in data-driven performance marketing and guarantee results on every campaign.
Zorka.Mobi describes itself as being an influencer and performance marketing agency. They offer both influencer marketing and media buying services.
They claim to have combined the best of both worlds—a classic creative agency and a digital technology company.
They are European-based, with offices in Minsk, Belarus, Moscow, Russia, and Limassol, Cyprus.
They work with influencers to promote products over YouTube, Instagram, Twitter, Telegram, and Twitch. Zorka.Mobi will find clients' audiences in more than 70 countries using a selection of the 270,000 influencers in their database. They use an in-house campaign management platform, Zorka.Video. It combines a database of content creators and a wide range of filters to pinpoint the right influencers for any audience.
Exclusive influencer marketing for brands and developers
Obviously is a full-service influencer marketing agency, assisting their clients at all steps throughout the influencer marketing process. They are an international agency, operating out of New York, San Francisco, and Los Angeles (USA), Paris (France), and Sydney (Australia). This gives them a base in three continents and the capacity to run campaigns anywhere in the world.
The company was founded by CEO, Mae Karwowski, and CTO, Max Domain. Max designed a proprietary platform, Studio, to assist with influencer identification and discovery. The database currently includes over 400,000 influencers, searchable by a wide range of demographic factors.
Being full-service Obviously can help with the entire influencer marketing process. This even includes their own fulfillment center, which handles packaging, shipping, and returns. If a brand wants to send free product to an influencer, they can organize it completely from within Obviously.
Obviously’s White Glove Service handles all aspects of the influencer marketing experience, from identifying influencers, all communication, shipping products, and analyzing the results of each campaign. Alternatively, you may prefer a more cut-down experience, for example, assistance with network management or creating your influencer and social strategy. They can even assist you with live events.
We develop authentic influencer communities for the world's iconic brands. Adweek Award Winner!
Go Fish Digital
Go Fish Digital, a 15-year-old Northern Virginia-based digital marketing agency, offers a wide range of digital marketing services, including search engine optimization, online reputation management, web design & development, search engine marketing, conversion rate optimization, and content marketing. Most importantly, in terms of this list, they also act as an influencer marketing agency.
The company consists of a team of technical marketers and creative thinkers helping companies attract more attention online, build more traffic to websites, improve their reputations, and obtain more conversions. They have offices in both Washington, D.C., and Raleigh, N.C., but take on clients worldwide.
Although Go Fish Digital works with some of the largest brands, franchises, and CEOs, they also help fast-growing small and medium-sized businesses with their digital marketing needs. Everything they do is driven around what it will take to help their clients reach their goals.
Go Fish Digital’s influencer marketing agency has worked tirelessly to form and grow ongoing authentic relationships with influencers across a variety of niches. Their network of social influencers has developed engaged communities that trust their recommendations and opinions. Each influencer campaign is unique and personalized for both the brand and the tone of voice of the influencer.
August United is a full-service influencer marketing agency. They set out to rid the world of boring marketing, and ever since, have been uniting impressive brands with impressive people.
They provide structure to identify influencers, develop campaign concepts, and maintain guardrails to create a sustainable influencer marketing strategy for brands. They also build influencer communities of passionate brand advocates, allowing their clients to leverage influencers for ongoing activations.
One of August United’s unique offerings is organizing influencer brand retreats where clients can meet influencers to set up strategies for their future influencer marketing campaigns.
They include PetSmart, Persil ProClean, Ralphs, and Valley of the Sun United amongst their clients.
August United is an award-winning influencer marketing agency that specializes in creating partnerships between brands who dare to be awesome and world-class influencers who share remarkable stories, driving real business outcomes and measurable brand lift. Let's chat.
PMYB is a British-based influencer marketing agency but works with clients from around the world. They run global creative influencer marketing campaigns for the world's leading B2C brands.
Their most significant point of difference is their work with Chromo-Influencers; indeed, they claim to be the only Chromo-Influencer Marketing Agency in the world. PMYB’s unique Chromo-Influencer selection process identifies the most effective influencers to improve the ROI of their clients. During their Chromo-Analysis Influencer selection process, PMYB evaluates Influencers to ensure they rate highly against the key 46 data points that PMYB found to impact consumer behavior. These include both visual observations, such as the use of influential body language, as well as quantifiable observations, like the level of genuine audience engagement that an influencer’s everyday content receives.
PMYB has positively assessed more than 17,000 influencers from 47 countries against their 46 key data points. These influencers cover more than 40 industries/niches. PMYB delivers personalized campaigns catered to the target audience, image, and objectives of brands, using demographically targeted Chromo-Influencers.
Open Influence provides influencer marketing services across the world. They have seven offices in New York, Los Angeles, San Francisco, Chicago, London, Milan, and Hong Kong, with more than 1000 premium clients.
They offer a full-service influencer solution that combines their proprietary technology platform, industry insights, and diligent processes to deliver consistent quality content and ROI.
Open Influence is committed to bringing the human element back to advertising by empowering individuals to create and share. Their mission is to scale the storytelling process through efficiency, quality, and transparency for both advertisers and content creators.
Open Influence works with clients in fashion, lifestyle, travel, automotive, entertainment, technology, consumer packaged goods, and many other industries.
The agency’s in-house creative team supports brands to create impactful campaigns across every social platform.
Their influencer platform gives them access to hundreds of thousands of influencers. Once they have approved an influencer, Open Influence leverages their expertise and proprietary campaign tool to facilitate all aspects of the influencer advertising relationship, including rate negotiation, payment processing, content ownership, and messaging.
All campaigns are goal-specific. Open Influence tracks progress, measures, and reports performances and ROI, working with clients in real-time.
HireInfluence is an award-winning full-service influencer marketing agency for the world's most prominent brands. It has been delivering expert strategies and industry-leading results since 2011. It is a full-service influencer marketing agency, specializing in customized promotional campaigns and consulting.
HireInfluence has become the go-to partner for Fortune 1000 brands and top creative agencies across the USA and further afield. They work with a team of influencers across 12 countries and seven industry verticals, to spread their clients’ messages. They share content across most social media channels, using the best channel for each brand. They believe in fully customizing their services around each client’s objectives.
They split their influencer services into:
- All-inclusive content strategies
- Influencer casting and placement
- Event on-site engagement support
- Creative influencer experiences
- Ongoing UGC creation and promotion
- Brand consulting and training services
HireInfluence has worked with influencers to document journeys across the Caribbean and Atlantic. Others influencers have become the center attraction at national trade events. HireInfluence’s influencers have even helped to build International exposure for characters like Batman and Scooby Doo.
Recognized as an elite Influencer Agency, HireInfluence develops intent-driven influencer marketing campaigns that merge the needs of brands, audiences, and influencers. We hand select influencers for each and every campaign to ensure an organic fit and authentic feeling content. Delivering innovative strategies and industry-leading results since 2011. (Clients include: Microsoft, Gatorade, eBay, Warner Bros, McDonald's, Oreo, Tide, Howard Johnson, Adidas, Southwest Airlines, Vizio, Vanity Fair, and many more.)
The Outloud Group
Detroit-based, The Outloud Group is a full-service influencer marketing agency that creates and executes strategic campaigns to deliver measurable results at scale. They partner with brands and influencers to deliver highly effective and authentic marketing campaigns.
They don’t restrict themselves to just midwestern clients, however. They also work with clients in Los Angeles, New York, and abroad. They have worked with brands on influencer campaigns since 2008.
The Outloud Group’s bread and butter is direct response ads. Brands are involved in crafting the message, but creative control ultimately rests with the influencers to ensure authenticity. The company also helps with campaigns involving branded content, using suitable influencers and their captive audience.
The Outloud Group also works with the other half of the influencer equation. They provide talent representation services to quality influencers. They bring brand campaigns to influencers they know, like, and trust.
Sway Group - Influencer Agency
Sway Group is a 100% self-financed, women-owned company. Indeed, every manager and employee shown on their website is a woman. They offer full-service partnerships to their clients, giving them hands-on strategic service throughout the course of a campaign, with all their work designed to serve big-picture business goals.
They specialize in delivering best-in-class content for their clients. From creative services to influencer activation, every campaign starts with a customized content strategy.
Every campaign is allocated a team dedicated to the client’s business goals: a typical influencer program includes 6-8 Sway professionals, from client services to quality assurance.
Sway sources influencers who specialize in the subject matter best suited for each campaign, from the fantastic food blogger to the Instagram fashionista. They demand a high level of quality from their content creators, but they also supply them with the resources they need to drive their own engagement and grow their audience. Each of Sway’s shopper-focused influencer programs has 6-8 dedicated staff members managing daily tasks through completion, including a comprehensive post-campaign report.
Sway has launched its Social Content Studio to bring clients the option of securing compelling brand-owned influencer-driven content. Their skilled in-house creative team can quickly produce either photography or video assets (or both!) as needed.
At Sway Group, we’re more than an influencer marketing agency, we’re part of your team: a full-service partner and veteran in the space that delivers influencer and content marketing programs with measurable, guaranteed results - every time.
Cloutboost is a specialist gaming influencer agency. They promote brands by leveraging the power of YouTube influencers and Twitch streamers.
They offer services at different stages of the influencer marketing process. This begins with influencer targeting and analytics. They use data mining to sift through YouTube and Twitch influencer channels to find the most suitable for their clients’ purposes. Cloutboost looks at a myriad of key drivers like influencer content relevance to the brand, its historical performance, and channel sentiment. From this, they predict trends and Influencer campaign results.
They offer full influencer campaign management, including reaching out, recruiting, and negotiating with Influencers. Their customer success managers are incentivized to maximize campaign performance and grow long-term partnerships with both brands and Influencers.
Cloutboost can also build a large-scale ambassador program to achieve real results. They select and recruit Influencers who prove to be the best fit for the brand. They also develop seamless ambassador program structures and engaging reward systems, while managing the entire program and keeping track of the program’s results in real time.
They help brands and advertisers amplify their campaigns to reach the most relevant, engaged, and effective viewers. On YouTube, they retarget sponsored content viewers across the Google ecosystem, including Google Search. On Twitch, they get their clients’ content recommended in-stream across their network of publishers.
Digital Visitor is a British agency involved with social media marketing, strategy, and influencer PR. They specialize in creating digital campaigns for brands, using social media to get brands noticed.
They recognize the power of social media to amplify a brand’s voice, and that influencers are in a powerful position to help with this. Digital Visitor works with a network of UK bloggers, vloggers, Instagrammers and Pinners as social influencers to amplify brand stories to the most suitable audiences.
They cover the full service for brands, providing a service for them from strategy to the influencer-based delivery.
Everywhere Social Media and Influencer Marketing Agency
As its full name indicates, Everywhere Social Media and Influencer Marketing Agency focuses on creating campaigns promoting brands through social media, often leveraging the power of influencers for content distribution. As well as influencer marketing they provide services in social media strategy, community management, content strategy, social event marketing, social media ad planning and social media consulting.
They have their own influencer network, Everywhere Society, with 3,000 members and a collective blog reach of 1.06 billion Americans, on topics such as lifestyle, fashion, beauty, food, parenting, family, and travel.
Everywhere also uses their own software, Influencer Connect, to match brands and influencers for particular influencer marketing campaigns. They work with influencers to promote sponsored content, operate ambassador campaigns, be part of social media marketing, spread the word about contests and promotions, hold virtual Twitter and Pinterest parties, and work as part of focus groups and crowdsourcing.
Hello Society describes themselves as being engaged in influencer-powered social media marketing. They are a full-service agency, representing talented and influential creators across social media. They work with brands and other agencies to create campaigns that they use with their network of influencers.
They have their own network of more than 1500 influencers, covering a wide range of niches. They choose their influencers on a combination of follower counts (ranging from 10K to 10M), audience engagement, and creation ability.
Hello Society makes it a requirement that every content piece must be high quality and uniquely an influencer’s own so that it drives engagement and lends authenticity to the visual conversation surrounding a brand. They appear to place a greater emphasis on influencer-created content than many other agencies and platforms.
Hypertly is another company that mixes the capabilities of an influencer marketing agency and an influencer marketing platform. They recognize the importance to brands of using micro-influencers to promote their products. They state that “Micro-influencers are the most engaging humans on the internet. We’re here to give them the credit they deserve and leverage their power to help build brand credibility.”
They utilize a content creator network of 100,000 micro-influencers to help meet the brands’ needs. Their big focus is on video. People who think they are a social media influencer are welcome to apply to be part of their network. They work with dubdub to help video creators make better videos and to provide high-level analytics data. dubdub integrates product links into native influencer content and attributes each and every click.
Hypertly lists L’Oreal, Starwood Sports, Baxter of California, and Inglot as recent clients.
Ignite Social Media won the Social Agency of the Year award at the 2016 Incite Group’s Corporate Social Media Awards. That sums up Ignite’s all-encompassing social media focus.
They have a long pedigree (in social media terms, anyway) beginning as The Original Social Media Agency in 2007. They set themselves up as what at that time was a very new style of agency, with an exclusive social media focus.
They believe that social media is uniquely suited to allow brands to really connect with their customers on a deeper level and that quality content is necessary to speak to the passions of an audience.
One of the ways they do this is through using their influencer network to generate and syndicate genuine branded content that is on-message but in the influencers’ voices and relevant to their particular audiences.
IMA - Influencer Marketing Agency
IMA makes their purpose very clear in their name. They claims to be the leading agency for digital influencer marketing. They are full service, taking a campaign from defining goals and objectives through to completing the campaign execution. IMA’s Global HQ is in Amsterdam and they have a largely European focus.
They operate a network of more than 12,000 influencers, who, according to IMA”s website, has a combined social following of 6.9 billion people - although there must obviously be some duplication of followers, considering the entire world population is not much greater at 7.6 billion. Actually, the website makes the dubious statement that their influencers have the combined reach of over 6 trillion consumers, which has to be considered a case of poetic license, with the Population Reference Bureau estimating that about 107 billion people have ever lived.
IMA has a strong client roster including Diesel, Nivea, Timex, Samsung, TomTom and Calvin Klein.
INF Influencer Agency
INF Influencer Agency is a Canadian agency, that recognizes the importance of influencer marketing, and has made it a business focus. They work in partnership with The Feldman Agency, a North music management group with over 40 years in the entertainment business, who handles artist representation, talent management and booking, event services and corporate consulting.
INF is more of an influencer management agency than an advertising agency, in many ways working like a talent agent. They help to grow their influencers’ personal brands, develop opportunities and manage offers.
INF Influencer Agency offers a variety of services, including:
- Brand ambassador - matching brands with influencers who match their core values
- Content creation
- Product placement
- Digital, print, and on-camera campaigns
- Curated collections
- Organizing speaking engagements and appearances
Jin is a European agency with offices in Paris, London, and Hamburg. They describe themselves as a Digital PR and Influence agency.They offer services in inbound marketing, reputation management, influencer marketing and providing insights.
Jin uses proprietary influencer discovery software called Plugr to help brands find the most suitable influencers for their audience. Plugr analyses conversations and media in real time to provide clients with consumer insights. One of its features is influencer mapping, where it maps the main digital influencers on a certain subject or brand, to understand who and what is shaping public opinion.
Jin includes Bic, eBay, Ricoh and Roche as clients.
Mediakix was established as an influencer marketing agency in 2011, and since then has built a high profile. They strategize and build campaigns for top brands to engage with their target audiences on YouTube, blogs, Instagram, Snapchat, Vine, and Facebook.
Mediakix has created influencer marketing campaigns for clients including Nordstrom, Blue Apron, HauteLook, David Yurman, Birchbox, Indiegogo, Hallmark, NatureBox, Sleep Number, and BarkBox. They offer their clients services ranging from initial strategy to campaign execution and analysis.
They place a particular focus on YouTube, offering brands the opportunity to create custom YouTube sponsorships, and to partner with top YouTube influencers.
With one of the more unusual names in the industry, Parental Influence is a specialist influencer marketing agency, which focuses on influencer marketing, social media management, and digital consultancy. They continue the “parent” metaphor by describing their role as “marrying brands and social influencers together to make one big happy family”.
They emphasize the human side of influencer marketing, over the technology focus promoted by some other agencies. They welcome genuinely creative influencers to apply to be part of their network.
They offer each brand a tailored solution to their online marketing needs and can walk brands through the entire influencer marketing process. They also offer brands social media management services.
Passion Digital is a London-based digital marketing agency, which also operates in Spain. They offer a wide range of digital services, including PPC (Pay Per Click), SEO, Social Media Services, and Web Design and Development.
One of their social media offerings is Influencer Marketing. Passion Digital has access to a broad network of influencers to work with brands in spreading their message. They also use their digital research and social monitoring tools to find other suitable influencers. They then help their clients by managing their campaigns, using the bloggers, vloggers, Instagrammers, and celebrities of their clients’ choice.
Pulse explains their name as being a result of them being at the pulse of social media. As with most of the specialist influencer marketing agencies, they have a network of influencers who they can call to assist in spreading their brands’ messages.
Pulse breaks its services down into Brand Awareness, Brand Positioning, Market Entry, Product Launch, and Social Strategy. Similarly, they break their process into steps: Social Strategy, Kickoff, Campaign Concept, Influencer Selection, Content Creation, and Reporting.
They can claim quite a few high profile names amongst their clients, including Unilever, Daimler, Adidas, Puma, Gillette, Huawei, and Swatch.
"You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit-hole goes."
The above quote comes from The Matrix and takes its meaning from popular culture where the red pill represents knowledge, freedom and the sometimes painful truth of reality. London-based Redpill clearly believes that they provide consumers with campaigns that enliven them and open their minds, rather than brainwashing them. They claim to be London’s leading agency for branded content and influencer marketing.
With clients like Coca-Cola, Jaguar, Samsung, and Heineken, they have clearly produced results to attract the big brands.
Redpill’s clients have access to their in-house selection tool that recognizes more than 26,000 influencers across YouTube, Facebook, Twitter, Instagram, and Snapchat. Redpill has a strong creative team to help produce material for the influencers to share. They began as a production company in the early days of YouTube and grew into a full-service production house and content marketing agency.
Redpill works with over 39,000 publishers, vloggers and social influencers across 57 territories, amassing a combined reach of 3.7 billion people.
Venice, California-based Rosewood Creative believe themselves as being the new generation of social media marketing. They provide services for brands in the areas of social media management, content production, and influencer marketing, often mixing up all three streams for any particular campaign.
Rosewood calls themselves “...a collective of creative and passionate storytellers who craft premium, authentic, and strategic social media narratives that drive emotional connections with consumers, resulting in social shareability.” They develop strategies, content and influencer campaigns for quite a few big-name clients, including Apple, Sony Pictures, Nike, Red Bull, Dr Dre, Lady Gaga, and Toyota.
Sprout Content is a Platinum level Hubspot inbound marketing agency that, in an unusual twist, specializes in creating content for businesses in “unglamorous industries”. They provide a variety of services including content marketing, inbound marketing, performance content, influencer marketing and web development.
With their focus firmly on unglamorous industry firms, their main influencer marketing impetus tends to be the B2B sector. Sprout Content recognizes that although may B2B firms blog, few have a huge reach with their content. Influencer marketing gives B2B firms a great opportunity to position their content in front of their potential clients’ decision makers. They help businesses build up natural relationships with prominent business sites and people influential in their usually narrow niche.
Stryde is an audience focused eCommerce digital marketing agency, based in Salt Lake City, Utah. They work with eCommerce businesses ranging from startups to enterprise sites.
Their list of services includes content marketing, SEO, PPC, social media, and influencer marketing. They believe that success isn’t built on one of these areas alone, but that each of the components works to support and feed the others.
This means, for instance, that that may well build up a content strategy and create content as part of their content marketing, optimize it as part of their SEO services, and put together a social media strategy, which includes distributing it via influencer marketing.
The particular services they place under Influencer Marketing are Influencer Identification and Selection, Campaign Creation and Execution, Influencer Outreach, and Performance Tracking. They work with influencers on Facebook, Instagram, and Blogger.
Team Epiphany’s website certainly gives an eye-catching first impression of their work. Based in New York and Portland they have managed to snare quite a few big-name clients in their decade of operation. These include Moet & Chandon, Heineken, Cadillac, HPNOTIQ, Nike, Hennessy, JBL, HBO, and Tanqueray.
They describe themselves as creating specialized marketing poised for mass adoption and are about amplifying influence and leveraging the networks that create it. Their areas of focus are Creative Services, Brand Strategy, Experiential (things like special events and pop-ups) Social Media, Influencer Engagement, and Public Relations.
One example of their influencer marketing was for Cadillac. In recognition that luxury nowadays tends to be subtle, rather than flashy, Team Epiphany wanted their luxury Cadillac promotion to appear to be aimed at “the select few”. Hence, they utilized influencers who appealed to those “select few”, for example, fashion influencers. They also wanted to ensure that this emphasized the modern new world and ensured that they used a genuinely multicultural selection of influencers. For New York Auto Week, Team Epiphany highlighted Cadillac’s ELR - an upscale electrified coupe - by utilizing four highly-influential photographers—Liz Eswein, DJ D-Nice, Jonathan Mannion, and 13th Witness to document a week with the car.
As their name suggests, The Motherhood is an all female agency, utilizing the power of women online. It was founded in 2006, on the basis that a group of women online could make a big impact. Somewhat appropriately, their first campaign was for Huggies Diapers and was strongly targeted at online moms. Since that initial campaign, The Motherhood has worked to connect prominent organizations with women.
They emphasize that they are not interested in automated influencer marketing. They consider themselves to be a boutique agency that applies the human touch to vetting their influencer lists, to the point of checking to see if a blogger’s child has lactose intolerance before suggesting they blog for a dairy campaign. The Motherhood views influencer marketing as a very human, very personal discipline.
Compared to many of the agencies listed here, TopRank Marketing is positively ancient, having been established in 2001. They are a digital marketing agency, with a large emphasis on B2B companies, although they do work for B2C companies as well. Their clients range from funded start-ups to Fortune 50 brands.
They use what they call the Optimize 360 Model as their marketing approach - which is basically Attract, Engage and Convert. They place their digital marketing services into the following categories: Content Marketing, Search Engine Optimization, Social Media Marketing, Influencer Marketing, Digital Advertising, and Website Analytics & Conversion Optimization.
In terms of influencer marketing, they believe the key to ROI for brand and influencer relationships is content. They believe that by brands collaborating with influencers over content things can be mutually beneficial. They offer a variety of influencer marketing services, including:
- Integrated Influencer Marketing Strategy
- Content Development with Leading Industry Influencers
- Influencer Identification, Recruiting & Outreach
- Full Influencer Marketing Program Implementation
- Influencer Content Amplification
Billion Dollar Boy
As its name signals, Billion Dollar Boy places its focus on influencer marketing to male audiences. As such, it concentrates on those niches that males generally prefer - lifestyle, automotive, travel, food and drink, fashion, health and fitness, gaming, technology, sport, music, style & grooming, and comedy.
This is clearly a large enough audience, as Billion Dollar Baby has offices in London, New York, Istanbul and Sao Paulo. The teams in those cities create influencer marketing campaigns for a wide range of male-focused brands.
Their creative strategists work with brands to choose suitable influencers who will develop creative ideas for campaigns, and they also work with the influencers to decide on the optimal distribution strategies.
Billion Dollar Boy has developed an influencer network of 4,000 influencers, all in these male-oriented niches. It is an opt-in network, and people who believe they have the reach are welcome to apply. They use their in-house software, MatchMaker to determine the best influencer fit for any campaign.
Ykone is an international creative agency for digital content and influencer marketing, with an emphasis on fashion, luxury and beauty brands. They have offices in Paris, Berlin, London, New York, Copenhagen, and Bangalore.
They develop influencer campaigns for well-known brands, such as L’Oreal Paris, Dior, Swarovski, and Marc Jacobs.
They use their proprietary software, Campaygn, to analyze the audience and universe of more than 50,000 influencers, with 1.2 billion followers, in real time. Ykone then adds additional information to the database for the top 5,000 influencers manually.
The company was founded by Olivier Billon in 2008 and claims to be the first influencer marketing agency. The “Y” in the company’s name represents Generation Y, who were the young adults finding a love of fashion, luxury, and beauty at the time Ykone was created.