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2024

Top Influencer Marketing Agencies in 2025

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According to our latest survey, brands are projected to increase their budgets for influencer marketing to 45.8% in 2024, compared to last year. Influencer marketing isn't merely a fad; it's a long-term marketing technique that's here to stay.  Show more

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Agencies
Last Updated:
Avg. Min. Campaign Size: $24,999+
Avg. Hourly Rate: From $100 / hr
View Profile Visit website
Viral Nation unlocks the full power of social-first marketing to scale brands into the future. Since 2014, Viral Nation has been connecting the dots between Culture, Influence and Technology to drive… Read More
Services
SoMe Marketing Services
Content Creation Services
Business Growth Solutions
Strategic Marketing Services
Data Analysis & Integration Advisory
Talent Acquisition Services
Services
SoMe Marketing Services
Content Creation Services
Business Growth Solutions
Strategic Marketing Services
Data Analysis & Integration Advisory
Talent Acquisition Services
United States
$49,999+
Not Revealed
50
Sociallyin
Verified
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Sociallyin is a marketing agency with a team size of over 50, primarily serving medium-size clients and offering a range of key services including Marketing Strategy, Advertising, and Digital Strategy… Read More
Services
SoMe Marketing Services
User Engagement Enhancement
Content Creation Services
Services
SoMe Marketing Services
User Engagement Enhancement
Content Creation Services
United States
$4,999+
From $100
50
Theshelf
Verified
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Influencer marketing is our SUPERP?WER. Our team of strategists, creatives, and analysts work with high-quality influencers to build ? campaigns for the world’s leading + most innovative brands. … Read More
Services
Influencer Marketing
Social Media Marketing
Marketing Strategy
Branding
Services
Influencer Marketing
Social Media Marketing
Marketing Strategy
Branding
Atlanta, Georgia
$99,999+
Not Revealed
1
NeoReach Agency
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NeoReach is the leading tech-enabled influencer marketing solution, managing world-class influencer campaigns for leading brands and global Fortune 500 companies. Since it was founded in 2013, NeoReac… Read More
Services
Campaign Strategy & Direction
Creative Brief Development
Influencer Sourcing & Scheduling
Influencer Contracts & Negotiation
Content Licensing & Compliance
Product Shipping & Logistics
Influencer Payments
Detailed Reporting & Insights
Fraud Detection
Paid Social Amplification
Experiential Activation
Social Account Management
Crypto & NFT Marketing
Talent Management
API Integrations
Services
Campaign Strategy & Direction
Creative Brief Development
Influencer Sourcing & Scheduling
Influencer Contracts & Negotiation
Content Licensing & Compliance
Product Shipping & Logistics
Influencer Payments
Detailed Reporting & Insights
Fraud Detection
Paid Social Amplification
Experiential Activation
Social Account Management
Crypto & NFT Marketing
Talent Management
API Integrations
Los Angeles, California
$49,999+
Not Revealed
50
Carusele
Verified
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Since launching in 2015, Carusele’s unique approach to influencer marketing is designed to help your brand drive real, meaningful results in the most effective and efficient way possible. MEASU… Read More
Services
Influencer Marketing
Measurable Business Results
Real-time Data
Constant Optimization
Advanced Targeting
Services
Influencer Marketing
Measurable Business Results
Real-time Data
Constant Optimization
Advanced Targeting
Raleigh, North Carolina
$24,999+
Not Revealed
1
Pearpop
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Pearpop is The Creator Collaboration Company. Trusted by the world’s best brands, Pearpop seamlessly blends full stack technology with a dedicated full-service team, Pearpop empowers brands to c… Read More
Services
Full Service Creator Campaign Execution
Paid Media
Social Media Management
Affiliate Campaigns
Services
Full Service Creator Campaign Execution
Paid Media
Social Media Management
Affiliate Campaigns
Los Angeles, California
$24,999+
Not Revealed
50
The Goat Agency
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Since 2015, we've been at the forefront of the influencer marketing industry. Our success has enabled us to grow to 350+ employees, open three office hubs in the UK, USA and Singapore, and in 2019, we… Read More
Services
Influencer Marketing
Social Media Strategy
Paid Social
Content Production
Social Media Management
Community management
Services
Influencer Marketing
Social Media Strategy
Paid Social
Content Production
Social Media Management
Community management
NYC, New York
$49,999+
Not Revealed
50
Verified
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Ubiquitous was founded by a team of performance and brand marketers who felt firsthand the pain of scaling an influencer marketing programs. We bring world-class expertise and a data-driven approac… Read More
Services
Influencer marketing for TikTok, Youtube, and Instagram
Full-service campaign design
Content creation for Tiktok, Youtube and Instagram
Services
Influencer marketing for TikTok, Youtube, and Instagram
Full-service campaign design
Content creation for Tiktok, Youtube and Instagram
Los Angeles, California
$24,999+
Not Revealed
10
Moburst Ltd.
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Our influencer marketing experts handle every step of the way, from research to locating the right talent based on strict data of performance metrics. We build a brief for the influencers, inspiring t… Read More
Services
Influencer Marketing
User Generated Content
Social Media Marketing
Social Media Management
Digital Marketing
Talent Management
Full Service Production
Services
Influencer Marketing
User Generated Content
Social Media Marketing
Social Media Management
Digital Marketing
Talent Management
Full Service Production
NYC, New York
$24,999+
Not Revealed
50
HYPEFACTORY
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When selecting an influencer for a marketing campaign, HypeFactory looks directly at influencers that can reach the right target audience and not just the top influencers. While planning a marketing c… Read More
Services
Influencer Marketing
Performance Marketing
Talent Management
Services
Influencer Marketing
Performance Marketing
Talent Management
NYC, New York
$24,999+
Not Revealed
1
LTK
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The LTK Brand Platform offers an unmatched 10+ years of historical creator data and an experienced team of brand marketers who curate highly engaged creators. From planning and casting to executing an… Read More
Services
Influencer Marketing
Creator Content
Social Media Marketing
Full Service Creator Campaign Execution
Talent Management
Campaign Reporting
Brand Consulting
Influence Benchmarking
Services
Influencer Marketing
Creator Content
Social Media Marketing
Full Service Creator Campaign Execution
Talent Management
Campaign Reporting
Brand Consulting
Influence Benchmarking
NYC, New York
$49,999+
Not Revealed
50
HireInfluence
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HireInfluence, based in The Woodlands, Texas, is an agency known for delivering impactful results through its key services: Marketing Strategy, Advertising, and Digital Strategy. While the agency does… Read More
Industry Expertise
Advertising & Marketing
Arts, Entertainment & Music
Automotive
Consumer Products & Services
eCommerce
Education
Gaming
Hospitality
Media
Industry Expertise
Advertising & Marketing
Arts, Entertainment & Music
Automotive
Consumer Products & Services
eCommerce
Education
Gaming
Hospitality
Media
Houston, Texas
$24,999+
Not Revealed
10
Verified
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House of Marketers is the TikTok Marketing Agency launched by early TikTok Employees & TikTok Partners in 2016. Inigo Rivero, Managing Director joined TikTok as one of their first employees, manag… Read More
Services
Influencer Marketing Campaigns
Influencer Marketing Strategy
Paid Media Advertising (incl. TikTok Ads)
TikTok Ad Content
TikTok Business Profile Content Creation
TikTok Business Community Growth and Engagement
Services
Influencer Marketing Campaigns
Influencer Marketing Strategy
Paid Media Advertising (incl. TikTok Ads)
TikTok Ad Content
TikTok Business Profile Content Creation
TikTok Business Community Growth and Engagement
NYC, New York
$24,999+
Not Revealed
10
View Profile Visit website
Based in the vibrant heart of Miami, Florida, The Influencer Marketing Factory stands out as a reliable partner for medium-sized businesses in today's digital market. Devised strategically, their mark… Read More
Industry Expertise
Consumer Products & Services
eCommerce
Education
Gaming
Hospitality
Retail
Industry Expertise
Consumer Products & Services
eCommerce
Education
Gaming
Hospitality
Retail
Miami, Florida
$9,999+
Not Revealed
10
Verified
View Profile Visit website
ARCH. is an influencer agency specialised in influencer performance marketing — bringing tangible results for games, apps, and ecommerce clients.… Read More
Services
UGC
Influencer Marketing
Services
UGC
Influencer Marketing
NYC, New York
$9,999+
Not Revealed
10
View Profile Visit website
Lytehouse is composed of industry-leading strategists, casting specialists, data analysts, and account managers, our team can guide you through the entire campaign process. We have executed hundreds o… Read More
Services
Influencer Marketing Strategy Casting
Negotiations & Contracting
Content Creation and Asset Management
Full Service Campaign Management and Execution
Benchmarking and In-Depth Data Analysis Reporting
Paid Amplification or Paid Media
Talent Management
Services
Influencer Marketing Strategy Casting
Negotiations & Contracting
Content Creation and Asset Management
Full Service Campaign Management and Execution
Benchmarking and In-Depth Data Analysis Reporting
Paid Amplification or Paid Media
Talent Management
NYC, New York
$49,999+
Not Revealed
10
AL Clicks LTD
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Clicks Talent is a Social Media Influencer & Marketing Agency specializing in TikTok promotions through it's team of 5,000+ TikTok influencer network. In addition, Clicks Talent represents exclusivel… Read More
Services
UGC
TikToK Ads
TikTok Page Management
Custom Jingle Campaign
CPM Guaranteed View Campaign
Standard Influencer Marketing
Social Media Account Purchases
Social media App Marketing / Content Creation
Music Contest with thousands of influencers
Services
UGC
TikToK Ads
TikTok Page Management
Custom Jingle Campaign
CPM Guaranteed View Campaign
Standard Influencer Marketing
Social Media Account Purchases
Social media App Marketing / Content Creation
Music Contest with thousands of influencers
NYC, New York
$999+
Not Revealed
10
Zorka.Agency
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At Zorka.Agency, we treat our clients as our partners. Having global experience in digital marketing, we dig right into the business's needs and goals and offer an original mix of technologies, traffi… Read More
Services
Influencer Marketing
User Acquisition
Full Service Production
Services
Influencer Marketing
User Acquisition
Full Service Production
NYC, New York
$4,999+
Not Revealed
50
Verified
View Profile Visit website
Founded by social natives, our journey began at the dawn of Facebook and YouTube, creating our own content and telling the stories we wanted people to hear. We’ve had one hell of a ride to get to wh… Read More
Services
Influencer Marketing
Social Media Management
Paid Media
Video Production
Talent Management
Social Strategy
Creative
Social Commerce
Services
Influencer Marketing
Social Media Management
Paid Media
Video Production
Talent Management
Social Strategy
Creative
Social Commerce
NYC, New York
$49,999+
Not Revealed
50
Verified
View Profile Visit website
Leading Influencer Marketing Agency Connecting Top Brands with Amazing Talent. We use a unique combination of data and brand core values to create influencer campaigns that bring real results. F… Read More
Services
Influencer Marketing
Influencer Campaigns
Affiliate Campaigns
Influencer Marketing Consulting
Services
Influencer Marketing
Influencer Campaigns
Affiliate Campaigns
Influencer Marketing Consulting
Wilmington, North Carolina
$4,999+
Not Revealed
10
Verified
View Profile Visit website
Having created one of the first influencer campaigns, we wrote the playbook on influencer strategy. Our clients get the benefit of 15+ years of experience and the best practices. We've brokered 10K pa… Read More
Services
Full-service influencer campaign management
Influencer Identification and Vetting
Content Creation and Amplification
Robust Campaign Measurement and Analysis
Risk Mitigation & Custom Compliance Protocols
Services
Full-service influencer campaign management
Influencer Identification and Vetting
Content Creation and Amplification
Robust Campaign Measurement and Analysis
Risk Mitigation & Custom Compliance Protocols
Pittsburgh, Pennsylvania
$24,999+
Not Revealed
1
Sway Group
Verified
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Sway Group, based in the vibrant Mill Valley, California, is a trailblazing marketing agency known for its cutting-edge services, catering mainly to medium-sized businesses. Adept at devising robust M… Read More
Mill Valley, California
$49,999+
Not Revealed
10
Momentiq Inc
Verified
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MOMENTiQ is a team of influencer marketing industry veterans that have created several of today’s leading influencer marketing agencies and platforms. They’ve served billions of impressions, are t… Read More
Services
Influencer Marketing
UGC Content
Services
Influencer Marketing
UGC Content
Los Angeles, California
$49,999+
Not Revealed
10

What Makes a Top Influencer Marketing Agency? 

There are several factors that distinguish a high-end influencer marketing agency from its average counterparts. Here are some of them.

Network of Quality Influencers

A top influencer marketing agency should have a large and diverse network of quality influencers across different social media platforms and verticals. These influencers should have a substantial following, high engagement rates, and a strong reputation within their respective niches. The agency should also be able to provide data and insights on the target audience of these influencers to ensure they align with the brand's target demographic.

Take NeoReach as an example. They have over 3M influencers across various verticals. Even better, they provide in-house services to their influencers that help them produce high-quality content consistently.

Strategic Expertise

The top influencer marketing agencies possess strategic expertise in developing tailored campaigns for their clients. They are also familiar with social media algorithms, industry insights, platform-specific best practices, and influencer marketing trends, which they account for when running influencer marketing campaigns.

Multi-Platform Creative Capabilities

Now that an average customer is present on multiple social media platforms, brands have to run influencer campaigns across more than one platform. The cream of the crop influencer marketing agencies understand this requirement. 

That's why they specialize in running campaigns on all major social media platforms, particularly the visual-centric ones like Instagram, TikTok, and YouTube. 

ROI Measurement and Analytics

The best influencer marketing agencies in the market don't merely rely on their word. They deliver trackable results and even provide regular analytics for all campaigns they run. Many of them use influencer analytics tools to show third-party, unbiased data from their campaigns.

In addition to all this, influencer marketing agencies help influencers and creators create media kits. These are resources that brands use to acquire more information about their influencer when getting into collaboration with the influencer.


What are the Benefits of Partnering with an Influencer Marketing Agency?

For any business, big or small, partnering with an influencer marketing agency can be quite beneficial. Here's why.

Access to Industry Expertise

While influencer marketing isn't exactly a novel approach, it's still comparatively new, and many brands are just getting started. Your in-house team may not be fully proficient in handling influencer campaigns. An influencer marketing agency has sufficient expertise to develop comprehensive, result-yielding campaigns.

Time Efficiency

Identifying influencers, negotiating rates, sending PR packages, creating content, and managing influencer relationships take a lot of time that you may not have. The time constraints are more pronounced for small businesses with limited human resources and enterprises that need to run multiple campaigns simultaneously. 

With an influencer marketing agency on board, your influencer campaigns can work in tandem with other marketing activities without requiring a chunk of your time.

Access to Influencer Networks

Since influencer marketing agencies already have a roster of influencers they have previously worked with, they can easily reach out to them for your campaign. For a brand to do this, it would take a lot of time and resources since creator relationships don't forge overnight.

Easy Influencer Management

When you work with an influencer marketing agency, you don't have to worry about finding the right influencers, getting legal rights for content use, managing contracts, and ensuring timely payments. The agency will handle all this from start to finish.

Some agencies also have proprietary platforms you can use. For example, NeoReach's tool lets you find influencers and then manage everything from payment and content delivery to product gifting in the same place.

Data-Driven Decision-Making

Influencer marketing agencies focus on extracting insights from campaign data and then using them for decision-making. Many of them use AI in data analysis to further improve campaigns. Data-backed decisions not only bring forth desirable results for influencer campaigns but also save money and time in the long run.


How Do Influencer Marketing Agencies Charge Their Clients?

Digital marketing agencies' pricing models range from retainers to project-based. The same applies to influencer marketing agencies. Here are the most common pricing structures you'll find:

  • Retainer Model: In this pricing structure, you pay a fixed amount to the agency every month, quarter, or year for a set of services. Go for this model if you plan to work with the agency for the long term. Monthly retainers can range between $5,000 and $250,000, depending on the type of influencers you want to work with. For macro and mega influencers, the cost is on the higher side. 
  • Hourly Rate: Although less common, some agencies charge an hourly rate for their services, such as strategy sessions or consulting. This is suitable for short-term projects or when you need a specific task completed. On average, you can expect to pay between $25 and $50 per hour, but pricing can be as high as $100 per hour. 
  • Campaign-Based Pricing: Some agencies charge a one-time fee for each campaign. They give a custom quote based on the scope and requirements of the campaign. It's a flexible payment model that clients can tweak based on their budget and objectives. For a smaller campaign with nano-influencers, you may pay less than $1,000. For larger campaigns with multiple influencers and platforms, expect to pay upwards of $20,000. 
  • Performance-Based Pricing: Another less common pricing model is performance-based, where the agency receives a percentage of the campaign's success. They base the "success" on pre-selected metrics, such as sales generated from the campaign. It's a high-risk, high-reward model, and not all agencies offer it. Suppose you agree on a 5% performance-based fee for a campaign that generates $100,000 in sales. The agency receives $5,000.
  • Markup Based: Agencies with this pricing structure add a markup fee (usually 20-30%) on top of the influencer's rate. This model is more common in talent management agencies, where the agency represents and manages the influencers' partnerships. For example, for a sponsored Instagram post with an influencer charging $500, the agency would add their 20% markup fee, making the total cost for the client $600. 

Apart from these pricing structures, some agencies may have a hybrid model. For example, you may have a monthly retainer, but any additional campaigns or services are charged at an hourly rate. Suppose your monthly retainer is $3,000 for one campaign with three micro-influencers per month. If you want the agency to run ads on influencer-generated content, those charges will be on top of the $3,000 you pay.


Conclusion

For brands that don't have dedicated influencer management departments in their social media teams or those that want to enhance their digital presence, influencer marketing agencies can be the best bet. Often, brands hesitate to work with agencies due to price points. 

But there are many agencies on our list that provide services to businesses of all sizes. Working with such an agency can bring a fresh perspective to your social media strategy

Also, their expertise in the influencer marketing space can help you get the results that you won't otherwise achieve. So, it's worth investing in an influencer marketing agency to give your brand a competitive edge.

Frequently Asked Questions

What does an influencer marketing agency do?

An influencer marketing agency acts as a middleman during the influencer marketing process. Many influencer marketing agencies are full-service and can assist brands through all the stages of the influencer marketing process. This means they can help them with influencer discovery, influencer management, content creation, and analyzing and reporting on the success of a campaign.

Is there an influencer marketing agency that specializes in gaming?

You can check out Cloutboost. It is a specialist gaming influencer agency that markets brands by taking advantage of the power or Twitch streamers and YouTube influencers. Their services include contacting, recruiting and negotiating with influencers; creating large-scale ambassador programs and predicting trends.

What are the best influencer marketing agencies in New York?

You can try NewGen, Obviously, Open Influence, The Outland Group, and Team Epiphany. These are some of the leading influencer marketing agencies with offices in New York. NewGen, Obviously, The Outland Group and Open Influence are full-service creative influencer marketing agencies, while Team Epiphany specializes in creative services, brand strategy, influencer engagement and public relations.

What are the top influencer marketing agencies in Europe?

You can check out Zorka, Jin, Passion Digital and Ykone. These are some of the leading influencer marketing agencies with offices across Europe. Zorka has offices in Minsk, Belarus, and Cyprus. Jin and Ykone have offices in Paris and Germany, while Passion Digital operates in Spain. In addition to influencer marketing, these agencies also offer other digital services that include reputation management, media buying services, web design and pay per click.

Should you work with an influencer marketing agency?

If you find the process of discovering influencers, contacting them, picking the most appropriate ones and running campaigns with your chosen influencers takes too much time, it is a good idea to work with an influencer marketing agency. Many influencer marketing agencies are full-service, in other words they can help brands with every stage of the influencer marketing process. Agencies have been part of marketing for many years and can offer valuable services.

What are the best influencer marketing agencies for different business objectives?

While all influencer marketing agencies fulfill the same purpose, some may be better suited for specific business objectives. These agencies either have expertise in a particular niche or offer unique services that align with certain objectives. Here are some examples:

About the Author
The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.