Top 20 TikTok Video Ideas to Gain More Followers

TikTok is a popular short-form video-sharing social media platform, known for its funny lip-syncing videos. As of 2023, TikTok boasts a global user base exceeding 1.6 billion, with 1.1 billion being its monthly active users.

The platform has shown strong growth in terms of popularity and usage. And, the type of video content shared on it has also changed a lot since its launch.

In this post, we will discuss 20 different types of videos that you can post on TikTok to boost your popularity and follower count. Read on and find inspiration from these popular types of TikTok videos.

Top 20 TikTok Video Ideas to Gain More Followers:

1. Social Media Challenges

It is safe to assume that most people know about viral social media challenges like the Ice Bucket Challenge. These challenges have a tendency to span across platforms and go viral.

Therefore, if gaining more followers is your main goal, then you should participate in trending challenges and post those videos on TikTok. Moreover, if you want to take it a step further, you can start your own challenge using a branded hashtag and hope that it goes viral.

Here’s an example of the US senator, Elizabeth Warren, doing the “Flip the Switch” challenge.

@nbcsnl??????? ??? ??????.♬ Nonstop - Drake

2. Videos Based on Trending Hashtags

Another quick way to instantly get more views on your TikTok videos is to make videos on trending topics. You can do a search for trending hashtags on TikTok and create a video on the same theme using those hashtags.

The reason this strategy works is that you are copying already popular trends and making videos that have a high probability of being liked.

3. Dance Videos

Anyone who uses TikTok regularly can tell you that the platform is filled with dance videos. Creators are using it to showcase their dancing talent and often invite other people for group dance performances.

If you have any dancing talent, then this type of videos will definitely help you gain more followers.

@charlotteseet OK LAST dc: @Liam Maughan #dance ♬ Paint The Town Red - Doja Cat

4. Song Imitations

These are the videos, popularized by TikTok, where people lip-sync to a song and even enact the lyrics. Sometimes they recreate a scene from the original video. Sometimes they give their own twist to it.

Regardless of how you want to do it, lip-syncing videos of popular songs are a sure-shot way to get more viewers on TikTok. 

@aammbbrroossiiaa Babygirl? #fyp #foryou #fy #trending #viral #blowthisup #baddie #babygirl #lipsync #mybrawlsuper #ahh ♬ yeah hot people use this sound - cxaluv

5. Dialogue Reenactments 

Adding to the previous point, lip-syncing videos can also be made for famous movie dialogues. The most popular ones often have a comedic take and enact the dialogue in a funny way. It doesn’t even have to be a movie dialogue, but can be any random conversation.

You can do it alone or ask your friends to join you. Take a dialogue and reenact it in an interesting way to get more viewers.

Here’s an example where the creator is reenacting a conversation in a funny TikTok video.

@paigemackenzieI’m 17 and I still order off the kids menu ? ##clone ##fyp ♬ original sound - itssadowski

6. Cute Animal Videos

People love watching cute animal videos. Need we say more?

Here’s one example of a TikTok Account dedicated to cute animal videos and the number of likes on each says it all.

@appyanimals Cats video. #cats #catsoftiktok #petsfunnyvideos #cutecatclips #funnypets #petcatvideos #catvideos #petcats #tiktokcatsvideos ♬ original sound - Appy Animals

7. Making Art

This one is for all the artists out there who want to showcase their talent on TikTok. Just record a video of yourself making an art piece, increase the speed, and post the video.

This works for all types of arts, crafts, and DIY projects. You can even record your friends or family members if they are the creative ones.

Here’s an example of one such TikTok video.

8. Answer Questions by Posing as Song Cover Photo

This is a new trend on TikTok where people first show a question and then answer it by posing as a famous song’s cover photo. The title of the song usually answers the question.

See the example below where the prompt was “When my husband asks me why I married him” and the answer is self-evident from this picture.

@michellegulbransenTiktok tried to delete, but I won the appeal ? ##albumcoverchallenge ##husbandwifecomedy ##couplescomedy ##cardib ##money ##respectthedrip ##MMMDrop ##fyp♬ Money - Cardi B

9. Satisfying/Calming Videos

These are the kind of videos where something seemingly mundane or weird can be oddly calming to the viewers. These kinds of videos are extremely popular on TikTok, Instagram, and other social media platforms.

It’s difficult to explain exactly what these are, so here’s an example. Doesn’t it just soothe you watching those colours spread?

10. Fruit Cutting

In this type of video, the creator cuts fruit or vegetables in an innovative way. These videos work on two levels. First, they teach a hack to people who watch videos to learn things. Second, these are oddly satisfying and nice to look at.

See the example below. Isn’t it fun to watch? 

Well, that’s the beauty of these oddly specific, yet massively popular videos.

11. Voiceovers

TikTok has a new voiceover feature that lets users take any video and add commentary to it. There are a lot of possibilities with this feature, so experiment with it, tell stories, make funny commentaries, or anything else that you can think of.

Here’s a compilation of some TikTok videos for inspiration.

12. Science Experiments

Do you remember those science experiments that you used to perform as a kid? Well, you can try those again and, this time, post it on TikTok and get more views on your content.

These videos are fun to watch, informative, and often look like magic tricks to those who don’t understand the science behind it. Here’s an example.

13. Makeover Videos

As the name suggests, these videos show a makeover, whether it is a hairstyle, wardrobe change, makeup, or something else. A recent trend within this genre is that of videos featuring the TikTok beauty mode filter. These videos show people who are dressed shabbily, and they click on beauty mode and transform into a different look.

A lot of TikToks fashion influencers have made makeover videos featuring this beauty mode. Here’s an example to demonstrate exactly what it entails.

@caughtinacuffWhat the hell is ##beautymode ? ?? ##beautymodechallege♬ original sound - RIZXTARR

14 Collaborations with Influencers

Just like any other social media platform, influencer marketing works for TikTok as well. Invite an influencer to be featured in your videos and you will immediately draw the attention of their followers.

You can work with influencers on any type of TikTok videos or even ask them to create a video for your brand.

15. Tutorials

Tutorial videos are very popular on almost all social media platforms, including TikTok. However, given the short-form nature of TikTok videos, tutorials here are less detailed and mostly self-explanatory.

This means that you can make a quick tutorial showing all the steps of a process without commenting on it. You can also fast-forward the whole clip to fit a tutorial in the time limit.

Fenty Beauty posts a lot of makeup tutorials on TikTok, usually featuring one of their products. Here’s an example.

@fentybeauty Accessible for ALL! ?@Rihanna’s vision for #FENTYBEAUTY since DAY 1, fam. We’re officially 4️⃣ days away from #FENTYAFRICA ♬ original sound - Fenty Beauty

16. Workout Videos

Just like dance videos and tutorials, workout videos are also something that is popular on all major social media platforms. People love taking inspiration from their favourite social media influencers and copying their workout regimes.

Even if you are not in the fitness industry, you can still post your own personal workout regime to attract more followers to your account. Here’s an example from a popular fitness influencer on TikTok.

@kikifitness add these to your next upper body day ❤️‍? #workoutideas #backmuscles #backexercises ♬ original sound - Female Rap

17. Food/Cooking Videos

If you like cooking and often do it at home then you can post your cooking videos on TikTok. It is not easy to fit an entire cooking video in a few seconds, but it’s definitely possible.

Just like with tutorials, don’t add commentary and make your videos fast-paced and self-explanatory.

If you are not a cook, don’t worry, you can still post videos of the food that you eat. 

@chefsarahtodd##Whatieatinaday ##cookathome♬ JOEMAMA - joewaud

18. Freeze-Frame Videos

These videos became popular after TikTok launched its freeze-frame filter. You can literally freeze a frame and use it as a background for your video. This results in some really interesting and funny videos, as shown in the example below.

19. Videos of Your Daily Life

Who says that you have to do something extraordinary to stand out? Some people have made it on TikTok just by posting about their life in general. 

Find inspiration from the most trivial things in your life and turn them into interesting TikTok videos. 

Here’s an example of a mom who has a successful TikTok account where she posts about her husband, kids, daily routine, and anything else from her life.

@erinbachman_You’re telling me I don’t have to cook OR pick where to get food from?? THAT’S MY TYPE?? ##marriedlife ##momlife ##momsoftiktok ##parenting♬ My Type - Saweetie

20. Live Videos

TikTok provides the option to stream live videos to your audience. You should try to incorporate live videos into your content mix as they give you the opportunity to connect with your audience in real-time.

Live videos on TikTok, though not yet as popular as on Instagram or Facebook, have a huge potential that you should take advantage of.

Get Creative

Hopefully, these 20 types of TikTok videos have given you the inspiration that you need to create winning content for the platform. However, you should not limit yourself to certain types of videos.

In fact, we strongly recommend that you experiment with different types of videos and find your own unique style. The beauty of this platform is that you can make a video of anything that you like and post it. You never know, you might find people who enjoy your authenticity and weirdness.

So, get creative and start making your own unique brand of TikTok videos.

Frequently Asked Questions

How can artists use TikTok?

If you are an artist, you can create videos that showcase your talents on TikTok. A popular video idea is to record a video of yourself making a piece of art, increase the speed and then upload the video. This type of video works well for all kinds of arts, DIY projects and crafts. You can even record your relatives and friends too if they are creative.

How can I add a cooking video to TikTok?

It might be challenging to fit an entire cooking video in just a few seconds, but it is completely doable. You can do this by not adding any commentary and making your videos fast-paced and self-explanatory. If you enjoy cooking and you do it at home often, it can be a great idea to add this type of video as they are extremely popular on TikTok. If you are not a skilled cook, you can instead upload videos of foods that you enjoy to eat.

Should you add live videos to TikTok?

Yes! Live videos is one of the top TikTok video ideas. TikTok offers users the option also to stream live videos to their audiences. While live videos on TikTok are not as popular as on Instagram or Facebook yet, they offer a lot of potential that you should make the most of. By incorporating live videos into your content mix, you have the chance to connect with your audience in real-time.

How can you create makeover videos on TikTok?

A recent trend when it comes to creating makeover videos on TikTok is videos that use the TikTok beauty mode filter. This type of video shows people who are dressed scruffy. They then click on the beauty mode filter and their looks are completely transformed. Many of the fashion influencers on TikTok have created makeover videos with the help of this feature. Other TikTok makeover videos that are popular include videos in which you transform your hairstyle or makeup.

What types of videos are popular on TikTok?

While TikTok is well-known for its funny lip-syncing and dance videos, there are many other types of videos that are just as popular on the platform. To help boost your popularity and get more followers on TikTok, you can also try to create the following types of videos:
Social media challenges
Videos based on trending hashtags
Song imitations
Dialogue re-enactments
Cute animal videos
Videos of your daily life
Science experiments

About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.