TikTok is a tale of two apps. The Chinese company, Bytedance, released a video-sharing social network app they called Douyin in 2016. That app still exists separately in China. They named the international version of their app TikTok when they released it in 2017. Much of TikTok's Western audience initially followed Musical.ly, which Bytedance merged into TikTok in 2018. Although TikTok and Douyin feature similar user interfaces and features, they are not identical, being customized for their respective markets.
TikTok has become exceptionally popular in recent years, particularly with the younger Millennials and Generation Z. It hasn't grown without controversy, however. Then-president, Donald Trump, threatened to ban TikTok in the United States in 2020 unless Bytedance let an American company, like Microsoft, buy TikTok in that country. A proposed ban was, however, blocked by a federal judge. Despite TikTok being very popular with India's youth, that country's government banned the app in June 2020 due to a border clash between India and China.
Neither TikTok nor its forerunner, Musical.ly, provide many statistics publicly. It is much harder to find follower lists than most other social networks, for example. However, with such a convoluted history, it is not too difficult to discover quite a few TikTok statistics that others have independently collated.
60 TikTok Statistics That Will Blow Your Mind:
- 1. TikTok Users Spend More than 850 Minutes Per Month on the App
- 2. 23% of US Internet Users Have Used or Seen Videos on TikTok
- 3. Entertainment Most Popular Category on TikTok by Hashtag Views
- 4. 2nd Most Popular iPhone App Downloaded in 2020
- 5. Most Popular Overall App Downloaded Globally in 2020
- 6. 150+ Countries
- 7. Highest Social Media Engagement Rates Per Post
- 8. Over 200 Million TikTok Users in India When it Was Banned in 2020
- 9. Highly Popular in Many Asian Countries
- 10. 600 Million Active Daily Users in China
- 11. 1.1 Billion Active Users Worldwide
- 12. Most Downloaded App in Google Play May 2021
- 13. Between $800M and $1B Purchase Price
- 14. 75 Languages
- 15. 200 Days to Develop
- 16. 1 Million Videos Views per Day in First Year
- 17. 119.3 Million Fans –TikTok Record
- 18. 72 Million Fans – Douyin Record
- 19. 2014 – Muscal.ly Launch Year
- 20. 2016 – TikTok / Douyin Launch Year
- 21. 2.6 Billion Installations
- 22. $110 Million Estimated Monthly User Spending
- 23. Nearly 80% of Revenue Comes From China
- 24. $300M Spending on TikTok
- 25. More Than 90% on Android Devices
- 26. Nine Out of Ten TikTok Users Use the App Multiple Times Daily
- 27. 14th Ranked Video Player / Editor in Germany
- 28. 89 Million US Downloads in 2020
- 29. Nearly 18% Engagement Rate for U.S. Influencers
- 30. 500% Increase in In-app Spending
- 31. 32.5% of US Users Aged 10-19
- 32. 68% Watched Someone Else’s Videos
- 33. 63% Liked Someone Else’s Video
- 34. 63% Followed Someone in the Last Month
- 35. 55% Uploaded a Video in the Last Month
- 36. 54% Commented on a Video
- 37. 43% Uploaded a “Duet” Video
- 38. 1,000,000 Estimated Daily Page Views
- 39. 74 Alexa Ranking
- 40. 2.3 Billion Views for #ThinBlueLine
- 41. 80 Million Downloads in May 2021 Alone
- 42. Nearly 100 Million App Installs in India in 2020 Despite Being Banned For Half the Year
- 43. 69% of U.S. Teenagers Are Regular TikTok Users
- 44. 29% of U.S. Teens Consider TikTok Their Favorite Social Media Platform
- 45. Bytedance Valued at $180 Billion
- 46. First Temporary Indian Ban Cost 15 Million New Users
- 47. 20% of Those With Household Income of More Than $75,000 Have Used TikTok
- 48. 61% of U.S. TikTok Users Are Women
- 49. More Balanced Use in Japan
- 50. Indian Users Predominantly Male
- 51. Gender Balance of Douyin users Changed Noticeably in 2020
- 52. 74% of TikTok’s Users Were Active in December 2019
- 53. TikTok’s Users Are Aging with the App
- 54. Activities of 460,000 Families Shared on Douyin in 2019
- 55. Most Popular Type of Dog in Douyin Videos is the Husky
- 56. 3rd Fastest Growing Brand of 2020
- 57. Children Aged 4-15 Average 75 minutes Per Day on TikTok
- 58. TikTok is the Most Popular Social Media App for Kids at 41%
- 59. TikTok was the Most Blocked Social Media App by Parents
- 60. Addison Rae Easterling Predicted to Earn $5 Million From TikTok
- Frequently Asked Questions
1. TikTok Users Spend More than 850 Minutes Per Month on the App
According to Statista, US TikTok users average 858 minutes per month on the app. This statistic gives information on monthly TikTok app user engagement in the United States in March 2020.
If you examine the data from October 2019 to March 2020, you will note a considerable increase in the time that the average TikTok user spent on the app. Usage grew from an average of 442.9 minutes per month in October 2019 to 526.1 minutes in November, 561.2 minutes in December, 680 minutes in January 2020, 731.6 minutes in February, and 858 minutes in March 2020.
2. 23% of US Internet Users Have Used or Seen Videos on TikTok
In a December 2019 Statista survey, 23 percent of respondents stated that they had used or seen videos posted on TikTok. 44% indicated that they hadn’t, while 33% claimed to have never heard of TikTok. More US internet users have used TikTok in 2020 during the COVID pandemic, however, so these percentages now probably understate the actual situation.
3. Entertainment Most Popular Category on TikTok by Hashtag Views
As of July 2020, the most popular content categories on TikTok all have over two billion views, according to Statista. The most viewed content category on the app was entertainment content, accumulating 535 billion hashtag views overall. Presumably, this category includes all those lip-synching videos. The second most viewed content category was dance, with a total of 181 billion hashtag views.
The following few categories are:
- Pranks – 79 billion
- Fitness/sports – 57 billion
- Home reno/DIY – 39 billion
- Beauty/skincare – 33 billion
- Fashion – 27 billion
- Recipes/cooking – 18 billion
- Life hacks/advice – 13 billion
- Pets – 10 billion
- Outdoors – 2 billion
While entertainment and dance videos monopolize TikTok users' time and interest, it is clear that they are willing to spend time watching videos on a broader range of topics nowadays.
4. 2nd Most Popular iPhone App Downloaded in 2020
Although monthly app downloads vary greatly, TikTok took second place in the list of most downloaded iPhone apps for 2020. The only app with more downloads was, perhaps unsurprisingly in the first year of COVID, Zoom. TikTok even managed to achieve more downloads on Apple's mobile platform than Facebook, Messenger, Gmail, Netflix, YouTube, and Instagram.
This was the second consecutive year where TikTok performed well on the iOS platform, having been the fourth most popular app in 2019.
5. Most Popular Overall App Downloaded Globally in 2020
When you add both Apple and Android downloads, TikTok surged ahead of all other apps in 2020, with global downloads of 850 million. This compares to second-placed WhatsApp's 600 million downloads. TikTok's figures include downloads of Douyin in China (which accounts for about a quarter of overall downloads.) Notably, TikTok also topped United States app downloads, at 89 million, despite President Trump's threat of banning it. Perhaps even more surprisingly, with 120 million downloads, TikTok was the most popular app downloaded in India, despite being prohibited from July onwards.
TikTok reached its peak for downloads in Q1 2020, when it was downloaded 315 million times, according to Sensor Tower. Monthly peak downloads occurred in March 2020 – the first month of widespread Coronavirus lockdowns.
6. 150+ Countries
According to Apptrace, the TikTok app is currently available in 141 countries. It is in the top 25 overall in 139 of these countries.
However, the official TikTok Creator Marketplace now claims that TikTok is now available in over 150 markets and is one of the most downloaded apps in 40+ countries.
7. Highest Social Media Engagement Rates Per Post
Recent Upfluence data shows better engagement rates across different follower levels for Instagram, YouTube, and TikTok. At all follower levels, TikTok has considerably more engagement than either of the other two networks. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.
8. Over 200 Million TikTok Users in India When it Was Banned in 2020
India is another populous country whose youngsters were attracted to TikTok. TikTok had amassed more than 200 million users in India by mid-2020 before the government chose to ban it for political reasons. As we have seen above, it was still the top downloaded app in the country in 2020. Every month between July 2019 and June 2020, TikTok was downloaded more in India than anywhere else.
9. Highly Popular in Many Asian Countries
TikTok's support has grown dramatically in most Asian countries. As well as the nations separately mentioned here, it is particularly loved in Indonesia (22.2 million users), Japan (12.6 million), and South Korea (3.3 million). It had been downloaded over 360 million times in Southeast Asia by August 2020.
Many young users have used TikTok for political activism. For example, they were using it in Indonesia to protest a controversial new labor law.
10. 600 Million Active Daily Users in China
Active daily users in China (mostly of the Douyin version) now exceed 600 million. Douyin has established itself as the largest knowledge, culture, and art platform in China.
11. 1.1 Billion Active Users Worldwide
It can be easy to forget the size of some of the less traditional markets. The original TikTok / Douyin app hit 500 million global monthly active users in mid-2018, thanks mainly to China's social media video craze. TikTok has continued to grow in popularity since then at a rapid rate. Wallaroo estimates that TikTok would have increased its user base to 1.1 billion since then.
12. Most Downloaded App in Google Play May 2021
In November 2018 (after the Musical.ly merger), TikTok finally took the coveted #1 position in the USA's Google Play Store, with 2.78 million downloads. It has since grown to be the most downloaded app for both Android and iOS apps in 2020 and continues to perform in 2021.
It was again the most downloaded non-gaming app worldwide in May 2021. There were an additional 80 million installations of TikTok that month.
13. Between $800M and $1B Purchase Price
Although nobody has ever publicly disclosed the exact purchase price Bytedance paid for Musical.ly, most pundits estimate that it was in the range of $800 million to $1 billion.
14. 75 Languages
TikTok has truly entered the international stage and is now available in 75 languages.
For some time, there were discrepancies in reports of the number of languages that TikTok came in. TikTok's support stated that "TikTok is currently available in 39 languages. You can change the language displayed in your TikTok app anytime." TikTok has now removed that statement.
The official TikTok Creator Marketplace now makes it clear that TikTok is available in 75 languages.
15. 200 Days to Develop
It took 200 days for the Chinese development team to create the original version of Douyin / TikTok.
16. 1 Million Videos Views per Day in First Year
Within a year of TikTok’s development, it had already reached the milestone of 1 million views per day.
17. 119.3 Million Fans –TikTok Record
@charlidamelio, American dancer and social media personality Charli D'Amelio is now TikTok's most successful account, with 119.3 million fans as of July 2021. She took over the coveted Number 1 position from the previous leader Loren Gray on 25 March 2020. She had 41.3 million followers when Charli passed her.
18. 72 Million Fans – Douyin Record
As of June 2021, the Chinese male actor Chen He was the most followed celebrity on Douyin, having amassed over 72 million fans in China. The second place belongs to actor and singer Andy Lau, and model and actress Dilireba Dilmurat take the third spot.
On the same date, Chen Xiang was the leading influencer on Douyin, with almost 64 million fans in China. The second place belonged to the most popular salesman of beauty products - Austin Li Jiaqi.
19. 2014 – Muscal.ly Launch Year
The first prototype of Musical.ly was released in April 2014, and the official version was launched in August of that year. It took Alex Zhu and Luyu Yang about 6 months to build the product, after originally designing it as an online self-learning platform. This did not gain traction, so Zhu and Yang shifted their focus to a platform that incorporates music and video in a social network.
20. 2016 – TikTok / Douyin Launch Year
The Chinese company, Bytedance launched Douyin in September 2016. They branded it TikTok when they entered the international market in September 2017, but they still keep the original name in their home country.
21. 2.6 Billion Installations
TikTok has been installed on devices over 2.6 billion times worldwide. It passed the 1 billion-milestone in February 2019 and the 2 billion-figure in April 2020. It reached 2.6 billion by December 2020. TikTok is undoubtedly well on the way to 3 billion now.
22. $110 Million Estimated Monthly User Spending
TikTok's earnings have risen proportionately with its increase in popularity. According to Sensor Tower data, TikTok was the top-grossing non-gaming app worldwide for February 2021, with more than $110 million in user spending, 1.9 times its revenue in February 2020.
23. Nearly 80% of Revenue Comes From China
Notably, approximately 79 percent of TikTok's revenue was from Douyin in China, followed by 8 percent from the United States. This is a significant change from a few years ago, before the arrival of ads, where 42% of revenue came from the United States, but this excludes income from the app's Chinese Android version. From May to July, Chinese revenue was as high as 89% of the app's total revenue.
24. $300M Spending on TikTok
By February 2020, TikTok had reached a total lifetime user spending of $US300 million in Google Play and the App Store. This is up considerably from the $US50 million spent on TikTok at the end of October 2018 (before TikTok introduced advertising).
25. More Than 90% on Android Devices
Echoing Android’s smartphone market dominance, more than 90% of the TikTok downloads have been made to Android devices. The sole exception to this is the USA, where there are more iOS users.
The vast majority of India's TikTok fans used the Android version of the app.
26. Nine Out of Ten TikTok Users Use the App Multiple Times Daily
According to official TikTok statistics, its users are loyal and keep on returning to the app. Indeed, 90% of users use the app multiple times per day.
27. 14th Ranked Video Player / Editor in Germany
SimilarWeb ranks the app Video Downloader for TikTok – No Watermark as #14 in its list of free video players/editors on Google Play in Germany. Bytedance's CapCut ranks #5 and SnapTik - Video Downloader for TikTok No Watermark ranks #26.
28. 89 Million US Downloads in 2020
There were 89 million U.S. installs of TikTok in 2020, the most of any app. This compares to 81 million downloads of second-placed Zoom.
29. Nearly 18% Engagement Rate for U.S. Influencers
A July 2020 study revealed that U.S. TikTok influencers had a higher engagement rate than the global average. The report stated that U.S. influencers had an average engagement rate of 17.99% compared to international TikTok influencers, who had an engagement rate of 15.86%.
30. 500% Increase in In-app Spending
TikTok enjoyed a massive 500% increase in in-app spending between May 2018 and April 2019, taking it to $7.4 billion. It has undoubtedly continued to grow at a rapid pace since then.
31. 32.5% of US Users Aged 10-19
TikTok's user base still very closely matches that of its predecessor Musical.ly. Most of its US users are young, with 32.5% aged between 10 and 19, according to Statista. A further 29.5% are aged 20-29.
However, Pew Research data suggests that more older people may now be using TikTok. Pew Research only incorporated TikTok into their survey of online social platforms in Jan-Feb 2021, so it is too early to see any trends over time here yet. According to their survey, 48% of US adults aged 18-29 say they have used TikTok, compared to 22% of those aged 30-49, 14% of 50–64-year-olds, and 4% of those aged 65+. They didn't analyze those aged under 18.
Chinese statistics for Douyin suggest that users are aging with the app. In March 2020, 10.1% of users were aged under 18 (down from 10.5% in 2019). The change was even more noticeable for 19-24-year-olds, with 13.3% of users in that age band (down from 18.7%). Numbers were closer for 25-30-year-olds, 16.6% in 2020 (compared to 18.8% in 2019). The big increase came with 31-35-year-olds, who made up 20.6% of the Douyin user base in 2020 (up from 15.6% in 2019). Notably, there were also small increases in the percentages of all other older age groups using Douyin.
32. 68% Watched Someone Else’s Videos
68% of engaged TikTok users claim to have watched somebody else’s video in the last month.
33. 63% Liked Someone Else’s Video
63% of engaged TikTok users claim to have liked a video in the last month.
34. 63% Followed Someone in the Last Month
63% of engaged TikTok users claim to have followed someone in the last month.
35. 55% Uploaded a Video in the Last Month
53% of engaged TikTok users claim to have uploaded a video in the last month
36. 54% Commented on a Video
54% of engaged TikTok users claim to have commented on somebody else’s video in the last month.
37. 43% Uploaded a “Duet” Video
43% of engaged TikTok users have uploaded a “Duet” video.
38. 1,000,000 Estimated Daily Page Views
TikTok’s website reached the milestone of 1,000,000 estimated daily page views on Jan 5, 2019.
39. 74 Alexa Ranking
In early July 2021, TikTok's website had an Alexa ranking of 74 (i.e., Alexa estimates the site to be the 74th most viewed website globally in terms of internet engagement). This compares to an Alexa ranking of 102 in early March 2021, 412 in early March 2020, 3,225 in early January 2019, and 4,778 in mid-November 2018. This change clearly demonstrates the increased popularity of TikTok in recent times.
40. 2.3 Billion Views for #ThinBlueLine
TikTok's support base is widening – it is no longer just a site for short music videos and lip-synching. For example, the #ThinBlueLine hashtag, featuring law enforcement videos, has received 2.3 billion views. This is a massive increase from the 530.1 million views in the 2020 version of this post and the 37 million views recorded in the 2019 version.
41. 80 Million Downloads in May 2021 Alone
Despite TikTok now being a seasoned app and no longer available in India, its stellar success keeps rolling along like a juggernaut. According to Sensortower, people downloaded TikTok 80 million times in May 2021. Sure, this is down from its peak times (TikTok had 115 million downloads in March 2020), yet TikTok still managed to top the month for non-game downloads in both Apple's App Store and Google Play.
42. Nearly 100 Million App Installs in India in 2020 Despite Being Banned For Half the Year
Although TikTok has always been very popular in its home country, China (albeit as Douyin), India saw the most significant growth externally in both 2019 and 2020. It grew so rapidly that the Indian government became concerned enough to ban it for a while in 2019 before banning it again in 2020 because of border disputes between India and China. Despite this, there were still 99 million app installs in India in the first six months of that year before the government implemented the ban. A court has recently agreed that the ban should be permanent, with TikTok announcing that it will be laying off most local employees.
43. 69% of U.S. Teenagers Are Regular TikTok Users
TikTok very much appeals to the young, although it seems to be keeping its audience as they age. According to a Fall 2020 Survey from Piper Sands, Snapchat is still U.S. teenagers' favorite social media platform. However, Instagram has fallen from No. 2 to No. 3, with TikTok moving up to second. TikTok adoption is on the rise — up to 69%, compared to 62% who used the app in Spring 2020.
44. 29% of U.S. Teens Consider TikTok Their Favorite Social Media Platform
Another result from the Piper Sands Fall Survey was that 29% of teens consider TikTok their favorite social media platform. This is notably up from the previous two surveys, with 13% naming TikTok as their favorite in Spring 2020 and a mere 4% calling it the favorite in Fall 2019.
45. Bytedance Valued at $180 Billion
ByteDance was valued at $180 billion as of late 2020. This compares to a value of $78 billion in November 2018. ByteDance is a privately owned entity, but many are hopefully waiting for its initial public offering (IPO), which investors expect to happen in Hong Kong sometime in 2021.
However, some estimates place Bytedance's value at even greater than that. According to Bloomberg, shares of ByteDance Ltd were trading at a valuation of more than $250 billion in the secondary market in March 2021. The South China Morning Post suggests that the company's valuation could be approaching $400 billion for private-equity investors.
46. First Temporary Indian Ban Cost 15 Million New Users
Indian legislators were so concerned about TikTok that they temporarily placed a ban on the app in 2019. They were worried that TikTok would expose children to inappropriate content. While that ban didn't last long, it cost the app an estimated 15 million new users.
Of course, in late June 2020, the government imposed a longer-term ban, which the courts have since confirmed can be permanent. Who knows how many potential users TikTok has lost as a result of this.
47. 20% of Those With Household Income of More Than $75,000 Have Used TikTok
According to Pew Research's 2021 survey on the use of online social platforms by US adults, TikTok is used relatively evenly by people across the income spectrum. 22% of those who earn under $30K claim to have used TikTok, as do 29% of those making $30K-$49,999, 20% of those earning $50K-$74,999, and 20% of those earning $75K+.
According to older research quoted by MarketingCharts, 37% of TikTok's US users come from households with an income of $100,000 or more.
However, it is also relatively popular with low-income families. 18% of its users claim to be from households earning less than $25,000 per annum. These statistics will be skewed by the exclusion of those aged under 18 – a large proportion of TikTok's target audience. Also, many lower-income households could well be student flats, poor now, but potentially well-off once they graduate.
48. 61% of U.S. TikTok Users Are Women
TikTok is noticeably more popular with females than it is with males, in the US at least. As of March 2021, females accounted for 61% of TikTok's users, with males counting for 39%, according to Statista.
Pew Research's 2021 survey on the use of online social platforms by US adults aged 18 and over indicates that 24% of women and 17% of men have used the platform. Of course, these numbers omit the large number of TikTok users who are aged under 18. Still, the 24% figure for adult women is higher than the percentage who have used Twitter (22%), and the 17% figure for adult men is higher than the equivalent figure for male Pinterest users (16%).
49. More Balanced Use in Japan
When you look at the demographics of TikTok's Japanese users, you see a more balanced approach. Both genders use TikTok approximately equally in Japan. Also, the two highest age groups to use TikTok in Japan are teenagers (15%) and users in their 40s (12.1%).
50. Indian Users Predominantly Male
The most significant increase in TikTok users over 2019 was in India. Unlike in most other countries, the typical Indian TikTok user is a male in his 20s. Indeed 90.5% of Indian TikTok users in December 2019 were male.
51. Gender Balance of Douyin users Changed Noticeably in 2020
In March 2019, Douyin's Chinese audience had a male bias – 58.7% male to 41.3% female. Over the next year, however, those percentages almost reversed, and by March 2020, only 43% of Douyin users were male, with female users now accounting for 57% of the total.
52. 74% of TikTok’s Users Were Active in December 2019
The average person has downloaded many apps to their phone, which they rarely use. However, TikTok users continue to use the app once they download it. According to App Ape statistics, 22.6% of users actively used it for at least 2/3 of the month. Indeed, only 26% of those who had downloaded TikTok failed to use it during December 2019, meaning that 74% used it at least once.
53. TikTok’s Users Are Aging with the App
There is no doubt that TikTok is extremely popular with teenagers across the world. However, there is now some evidence that its user base is aging. People aren't just giving up on TikTok because they believe they have outgrown it. This is particularly evident in some regions. In countries such as China, Indonesia, Malaysia, Saudi Arabia, and the UAE, membership among 25-34 year-olds is higher than among 16-24s.
54. Activities of 460,000 Families Shared on Douyin in 2019
Katherine Wu has annotated and translated an official 2019 Douyin Data Report that gives a fascinating insight into the typical Douyin user. It disclosed that videos shared on Douyin (the Chinese version of TikTok) in 2019 included videos of 460,000 families, 3.8 million parents with their children, 1.76 million videos welcoming newborns, and 7.09 million videos on weddings.
55. Most Popular Type of Dog in Douyin Videos is the Husky
The Douyin data report goes on to extrapolate some conclusions from the videos people shared on Douyin in 2019. The most popular type of dog was the husky. The most popular type of cat was the Dragon Li (a Chinese version of a tabby), and the most popular type of duck was the call duck. The most popular profession shown as the subjects of Chinese videos were teachers, followed by nurses and firefighters.
56. 3rd Fastest Growing Brand of 2020
When Morning Consult created their Fastest Growing Brands 2020 report, they named TikTok the third fastest growing brand after Zoom and Peacock. Morning Consult observes that nearly every brand that occupies a spot on the Fastest Growing Brands list is meaningfully connected to pandemic-related behavior. Notably, six of the 20 Fastest Growing Brands are involved in video streaming: Peacock, TikTok, HBO Max, Twitch, Tubi T.V., and Pluto TV.
With Peacock appealing more to older generations, TikTok was the second fastest growing brand of 2020, behind just Zoom, for Generation Z and Millennials. Perhaps surprisingly, TikTok even made the list (in tenth place) for Generation X.
57. Children Aged 4-15 Average 75 minutes Per Day on TikTok
Digital safety app maker Qustodio reports that kids aged four to 15 now spend an average of 75 minutes per day watching TikTok videos, alongside their 68 minutes per day watching YouTube Kids / 64 minutes watching standard YouTube videos. This survey was across the US, UK, and Spain from February 2019 to April 2020.
However, when you look at the US alone, kids aged four to 15 now spend an average of 87 minutes per day watching TikTok videos.
58. TikTok is the Most Popular Social Media App for Kids at 41%
Another finding from the Qustodio 2021 Annual Report on Children's Digital Habits is that TikTok is now the most popular social app for kids aged four- to 15-year-olds globally. YouTube is not included in this statistic, instead being considered an online video app (like Netflix and Disney Plus).
TikTok still hasn't taken over the youngsters of the United States, however. Whereas 41% of global kids use TikTok and 39% Facebook, in the US, the preference is reversed; 41% use Facebook and 38% TikTok. Spanish kids love TikTok, however, with 55% of them using the app.
One notable change between 2019 and 2020 was a comparative reduction in the use of Instagram by kids. Instagram had been the most popular social media app among kids in 2019, ahead of Facebook. Indeed, Instagram's popularity dropped 43% year on year.
59. TikTok was the Most Blocked Social Media App by Parents
Quastodio also observed that just as TikTok became the most used social media app for kids in 2020, it also rose to become the most blocked by parents globally and across all surveyed regions. TikTok was followed by Instagram, Snapchat, and then Facebook in that order for parental blocking.
60. Addison Rae Easterling Predicted to Earn $5 Million From TikTok
Forbes has estimated TikTok's Highest-Earning Stars. At the top of their list, Addison Rae Easterling brought in an estimated $5 million in the 12 months through June 2020. The D'Amelio sisters, Charli ($4 million) and Dixie ($2.9 million), take the next two slots.
Check out the leading TikTok Marketing Agencies Here
Frequently Asked Questions
What are the best TikTok Stats?
We highlighted 60 intriguing stats about TikTok in this post. Key stats relating to TikTok include:
- Most Popular Overall App Downloaded Globally in 2020
- TikTok is currently available in 154 countries
- 1.1 Billion Active Downloads Worldwide
- Most Downloaded App in Google Play 2020
- 2.6 Billion Installations
- $110 Million Estimated Monthly User Spending
- Nine Out of Ten TikTok Users Use the App Multiple Times Daily
- Nearly 18% Engagement Rate for U.S. Influencers
- 68% Watched Someone Else's Videos
What is the most liked TikTok video ever?
A TikTok video showing a cute dancer twinning with TikTok star Michael Le on an escalator generated an incredible 25.4 million likes. Other TikTok videos that have caused substantial numbers of likes include:
- A video showing somebody using cups as shoes, with milk spilled everywhere – 23.3 million likes
- A video highlighting the friendship between Dwayne "The Rock" Johnson and Kevin Hart - 22.2 million likes
- The Rock in elf costume - 20.8 million likes
- Michael Le again dancing on an escalator - 19 million likes
Who is the #1 TikTok star?
The #1 TikTok star is currently 15-year-old Charli D'Amelio, from Connecticut, who makes videos featuring choreographed dances to viral songs. She now has 83.6 million followers, and 5812.7 likes. Other top TikTok stars include:
- Addison Rae – 58.5 million followers
- Zach King – 48.9 million followers
- Loren Gray – 47.0 million followers
- TikTok (itself) – 46.8 million followers
- Riyaz Aly – 43.3 million followers
- Spencer Polanco Knight – 43.0 million followers
- Michael Le – 38.5 million followers
- Dixie D'Amelio – 36.5 million followers
- Will Smith ( the well-known actor) – 35.9 million followers
Who is the richest TikTok star?
Of the top TikTok stars mentioned above, the richest would undoubtedly be Will Smith. However, with most of his money coming from his films, rather than his TikTok activity, we will exclude him from this list. According to Forbes, Addison Rae is the highest-paid person on TikTok, with estimated earnings of $5 million. The next few people on Forbes' TikTok earnings list are:
- Charli D'Amelio - $4 million
- Loren Gray - $4 million
- Dixie D'Amelio - $2.9 million
- Josh Richards - $2.5 million
Who owns TikTok?
TikTok is owned by Chinese company ByteDance, who, as we highlighted in one of the stats in this article, was valued at $78 billion as of November 2018. Events in the world have downgraded this estimate to $28 - $50 billion as of September 2020. President Trump has placed pressure on ByteDance to divest itself of TikTok in the USA, and TikTok has taken steps to distance itself from its Beijing parent company.
What country uses TikTok the most?
With the recent ban of TikTok in India and a threat of a ban in the USA, it isn't easy to get up-to-date statistics on TikTok usage. TikTok still shows as the country with the most downloads in 2020, 99.8 million downloads in the first six months. This is followed by the USA with 45.6 million downloads, Brazil with 34.7 million downloads, Indonesia 30.7 million downloads, and Russia 25.0 million downloads. Although China is absent from this list, they use a separate app, Douyin.