On several occasions over recent years, we have written about the potential of Musical.ly for influencer media marketing. Musical.ly is now TikTok, having combined with an existing social media network of that name. However, the potential for triumphant influencer marketing success is still high. Many top influencer marketing agencies have recognized this and include TikTok in the collection of social networks with which they work. Here are 10 influencer marketing agencies who advertise TikTok influencer marketing amongst the services they offer.
Top 12 TikTok Marketing Agencies for 2020:
Fanbytes is the worlds largest Tiktok influencer network helping brands like Warner, Atlantic and Universal reach younger audience on Tiktok - and with a staff made up of millennials and Gen Z, they fit the bill
Their Gen Z expertise has seen them get investment from the Kamani family -the founders of Boohoo and Pretty Little Thing which is proof of their knowledge of reaching younger audiences. They closely work with global brands to develop campaigns using their expertise of running over 100 Tiktok influencer campaigns.
Whether it’s duet chains, transition challenges or meme style content on Tiktok, their knowledge of what works on Tiktok has seen them run viral campaigns such as a Major Lazer campaign which hit the Tiktok trending page and over 50,000 videos created around the song. Most importantly, they’re so confident in their knowledge and expertise on Tiktok that they guarantee results and engagement for every campaign they run.
Services Offered: Campaign ManagementInfluencer Marketplace
Channels: Snapchat, Instagram Stories, TikTok
Obviously is a full-service influencer marketing agency that works with brands and influencers across most social networks, including TikTok. They tailor each campaign to meet the business' needs. They handle all aspects of influencer marketing, offering a full white-glove service for companies that want somebody to help them with their influencer campaigns.
The experts at Obviously have an in-depth understanding of the social media landscape. They will guide you towards the perfect channel for your brand, and make sure you get the most of your influencer campaign. If your brand targets a young audience (with a female bias), then TikTok could well be a perfect fit for your influencer marketing. Obviously will advise you of this, and help you find the ideal influencers for your campaign.
They can manage your network through every step of your campaign, from identifying influencers to managing relationships, to re-engagement. Obviously alerts influencers when their products have arrived, offers advice on content, and screens posts for quality.
When an influencer has concerns during a campaign, Obviously manages them quickly and positively, keeping them happy and the brand free from stress.
We develop authentic influencer communities for the world's iconic brands. Adweek Award Winner!
3. The Influencer Marketing Factory
The Influencer Marketing Factory states on its website that it “focuses on TikTok as one of the main core social media channels with amazing ROI and results.” It believes this because TikTok is the most downloaded social app ever, and because of the viral power of trendy videos generated by a younger generation, compared to other sites like YouTube and Instagram.
The Influencer Marketing Factory acts both as an influencer marketing agency and as a source for industry education. In its agency role, it covers Instagram, YouTube, and Twitch, as well as TikTok, i.e., the youth-focused visual channels.
They begin concentrating on your target audience, looking at both your current and potential customers. Once they have determined the look of your target audience (assuming that it matches the TikTok general demographic) they then match your audience with relevant influencers on TikTok.
The Influencer Marketing Factory then work with the influencers to create the best content for your target audience. The selected TikTok influencers create trendy and viral videos to generate high awareness for your product or service. The Influencer Marketing Factory then tracks every heart and comment to create an extensive report at the campaign’s end.
4. Socially Powerful
Socially Powerful calls themselves a global marketing and social agency. They are specialists in TikTok influencer marketing and social strategy. They harness creativity and data to deliver content that resonates with their clients’ target audience, precision aligned to meet business objectives.
TikTok is just one of the networks on which Socially Powerful works with influencers. They call themselves platform agnostic and will happily work on all platforms, whether that be YouTube or Instagram, TikTok or Facebook, WeChat or Weibo. They aim to meet the influencer marketing needs of everyone from fast-growing start-ups to the most significant global brands. They work with brands in a wide range of niches, including sports, fashion, technology, gaming, travel, drinks, motorsports, lifestyle and more.
Socially Powerful uses best-in-class technology (both owned and partner) to monitor influencers’ performance and audience data, ensuring they blacklist fake influencers, followers, and accounts, counteract fake engagement and performance and discover the influencers nobody else knows about first.
5. SocialMedia One
SocialMedia One takes on the many facets of social advertising, including acting as a social media agency. They’re Berlin-Hamburg-Cologne-based and network Germany. They include influencer marketing amongst their product offerings.
SocialMedia One began as an agency in 2015. They see their primary tasks as an influencer agency as promoting the talents of young bloggers/ vloggers and bringing them together with the right customers.
They recognize the importance of TikTok to young people, especially the 8- to 18-year-olds. They see that the youngsters of TikTok will become increasingly important as they age, so they believe in building a network between top TikTok vloggers and brands. They observe that TikTok appears to be at the same point in its growth pattern that Instagram was five years ago.
British-based influencer marketing agency, PMYB has long recognized the importance of TikTok (previously Musical.ly) to brands that target a young audience, particularly if they have a female slant. TikTok creators are perfect for targeting Generation Z.
PMYB notes that the most vital requirement for a successful social network is for its users to feel they are part of a community. TikTok succeeds admirably in meeting this aim.
Hundreds of the creators that PMYB collaborates with on TikTok go viral (some directly on TikTok, others off it). For example, one of their influencers, @salif_crookboyz, was recently reposted by NBA Basketball player and legend, Lebron James, with the video going on to achieve over 4.8 million views in the space of a day.
PMYB’s makes a point of working with the best influencers in a niche – on TikTok, as well as the other networks. Indeed, overall, they have a roster of 17,000 influencers across more than 40 industries. They call their best influencers, Chromo-Influencers™. PMYB rates each Influencer against 46 important data points that they have found contribute to influence. They call these Chromo-Factors. Only the top 3% of influencers are genuine Chromo-Influencers™.
WeQ is a mobile advertising and branding company based in Berlin. They have recently expanded their offerings by launching the WeQ Influencer Agency. WeQ INFLUENCERS creates influencer marketing endorsement campaigns that place brands in front of targeted social media audiences globally.
They initially offer endorsed native ad campaign on YouTube, Instagram, and TikTok. They probably include TikTok in this initial list because co-founder, Elena Kutsopal ran the first influencer video campaigns on musical.ly (TikTok).
WeQ believes the factor that sets WeQ INFLUENCERS apart is that on top of branding, they also focus on tracking, attribution, and KPI-driven results, to offer high-impact results that will reach 100 million highly-targeted users in 2019. The motto “Built by experts, powered by technology” is embedded within every facet of the organization, from campaign management to optimization.
Sociably focuses on producing influencer campaigns for the luxury market. They work with TikTok influencers when they have clients targeting the younger end of that market. They recognize that TikTok is one of the most downloaded apps on the App Store and Google Play, boasting over 500 million monthly users across 154 countries.
Sociably understands the nuances and subtleties that define the luxury market and the importance of heritage, craftsmanship and the discerning customer profile. It is this understanding and experience working within the luxury industry which they believe sets Sociably apart from other agencies. They handle all stages of influencer campaigns from strategy and casting through to posting management and campaign-end results.
9. Digital Sukoon
Indian-based Digital Sukoon offers a wide range of digital marketing solutions, including TikTok influencer marketing. They recognize that top TikTok influencers can be highly effective in promoting content for brands targeting the youth sector.
The firm covers more than just influencer marketing and offers a complete digital solution to its clients. They believe in giving peace of mind by working with like-minded people who are experts in their client’s industry.
Digital Sukoon works with more than 17,000 influencers across India (across all social networks).
Uplab Performance and Influencer Marketing Agency knows how to reach teens and young adults through short videos on TikTok. The agency recognizes that with over 1 billion downloads, TikTok is one of the most popular social media platforms of 2019. They aim to help brands reach, engage, and convert people. Uplab also works with Douyin in the Chinese market.
Uplab was founded in 2017 focusing on Generation Z and Millennials. They are a young and multicultural team of influencers, content- and performance marketers spread over Singapore, China, and Europe. They have built a community of over 700 marketers and 500+ influencers, and have hosted events in places such as Singapore, Hong Kong, Shanghai, and New York.
They have worked with SMEs, start-ups, and corporates active in the F&B, tourism, beauty, fashion, real estate, sports, blockchain, FMCG and education industries.
Mediakix is a well-established American influencer marketing agency, offering a comprehensive range of services to its clients. This includes working with TikTok influencers where relevant to a brand’s campaign.
The agency was established in 2011 and aims to connect the world’s top brands with passionate socially-engaged audiences through influencer marketing. Their branded and sponsored content campaigns engage audiences, drive brand awareness, brand engagement, and product sales.
Mediakix has consciously created a network of top TikTok creators., to go with their YouTubers, Instagrammers, Snapchatters, and most other social networks.
Overall, Mediakix’s network of influencers reaches an audience of over 25 million fans. They have also noticed the value of cross-promoting TikTok content on other platforms, such as Twitter and Instagram.
12. Make Honey
Make Honey is a social creative agency based in London. They offer a wide range of social media, creative and content services to help companies grow and globalize. Honey has embraced the Chinese philosophy of continuous improvement to enable us to work better and faster.
They have noticed the rapid rise of TikTok, since the merger of TikTok and Musical.ly. They observe that TikTok has since gained more than 500 million monthly active users – around double that of Snapchat and Pinterest combined, and more than Twitter and LinkedIn.
Make Honey observe how this provides opportunities for marketers, including brand takeovers and sponsored # challenges. They believe TikTok to be a serious contender for the top platform to watch in 2019.
They have noticed that so far only trend-setting brands have created content for the platform. TikTok influencers, such as Tom Hooker (aka OutTheBox) and Vikki Barnham have been much quicker to see the potential of the platform. Both influencers have found it easy to work with top brands, such as the BBC, on TikTok.