The TikTok Money Calculator allows you to calculate your estimated earnings from your TikTok account if you believe you are an influencer based on your engagement and number of followers. This is for the “Western” version of TikTok, not the Chinese version, Douyin.
- TikTok Influencer Engagement and Earnings Calculator
- Growing Your TikTok Account
- Understand Your Audience
- Perfect Your Profile
- Follow the Basic Rules and Conventions When Uploading Videos
- Produce Consistent Content
- Engage with Your Audience
- Promote Your TikTok Videos on Your Other Social Channels
- Improve Your Production Values Over Time
- Earning Money on TikTok
TikTok Influencer Engagement and Earnings Calculator
The tools below are not official TikTok tools and not in any way associated with or endorsed by TikTok. We developed this tool to provide earning potential guidelines to influencers. Ultimately, both the brand and influencer negotiate what they consider to be fair value for endorsing the product or service. This is only an estimation and can vary greatly by niche, country, audience location and audience brand affinity.
Unlike with YouTube, where you sell space on your videos and channel page for advertising at a rate decided by Google, TikTok does not yet compensate most of its users for running ads on their posted photos. As such, TikTok influencers and brands don’t have an intermediary, or any set rates if they choose to work together. Brands make deals with influencers, and prices can vary markedly depending on the circumstances. However, one thing is consistent in nearly all cases - Influencers get paid more if they have both a high engagement rate, as well as a high number of followers. Brands have learned that you can easily buy followers who are of no practical value to anybody. Hence, they are far more interested in you having genuine followers, those who interact with your posts.
TikTok is currently trialing biddable ads, and this may change the way influencers can earn income on the platform in the future. According to Adweek, TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform. With biddable ads, advertisers will be able to bid against one another for the ad impressions they want on a self-managed platform. Presumably, TikTok will develop some form of ad revenue-sharing program in the same way that YouTube has.
Obviously, the higher your engagement rate, the more successful brands will consider you, and the higher they will be willing to pay. It is difficult to find overall engagement rates for TikTok – all the published ones appear to wrongly equate engagement with the percentage of people opening the app once a day. However, like most social media networks you can calculate your individual TikTok engagement with the following formula: [(Number of hearts + number of comments)/number of followers] x100. You can calculate this either for a single post or overall. We suggest that you add together the figures for your last 20 posts when you make this calculation overall.
Growing Your TikTok Account
TikTok is still relatively new, even when you allow for its previous life as Muscial.ly. Therefore, people are still discovering the best ways to succeed on the platform. Ironically, one of the most successful methods is to work TikTok, along with another network. Some of the top TikTok influencers also perform exceptionally well on YouTube, with “Best of TikTok” type compilations – and they manage to take advantage of YouTube’s established advertising system.
Understand Your Audience
You need to begin by asking why people would want to follow you. What do you offer that thousands of other accounts don’t? Is it entertainment? Are you a good singer, musician, dancer, or stand-up comedian? Are you so bad at those things that you can make your videos funny? Can you create entertaining prank videos? Can you motivate people or provide them with helpful hints to improve their lives? Or are you merely yet another lip-syncher who doesn’t add any value to your video clips?
This also helps you better know your audience. You’re not making videos for yourself. Nor should you make a wide range of videos trying to keep everybody happy. Successful TikTokers make videos that they know their audience will love. It is much easier to devote your attention to a particular group of people, rather than just making random content.
Perfect Your Profile
One of the most essential sections of TikTok is your profile. This is your “page” where you can establish your identity. You want your profile to appear attractive to your intended audience.
Your profile needs to highlight your identity as a creator. It needs to show your intended audience why they should subscribe to your page.
Your profile will be where you make your first impression to many people, so you want it to stand out from the crowd.
If you are beginning from scratch, you have the chance to create the perfect username. You want it to be easy for people to say and spell, and preferably relevant to you and your niche. Ideally, you should have the same username on all your social profiles, so your TikTok fans will know when they have found your YouTube, Twitch, and Instagram channels.
The type of videos you intend to share should be obvious to anybody looking at your profile.
Be careful, though, particularly if you are a typical young TikToker. Some creeps misuse TikTok. Don’t give away too much personal information on your profile, or upload image/videos that dodgy people may abuse. For this reason, you should ensure that nothing in the background of your images/videos give too much information about where you live.
Follow the Basic Rules and Conventions When Uploading Videos
There are certain expectations of TikTokers when they upload videos. For a start, you need to ensure you don’t breach TikTok’s content guidelines. There should be nothing inappropriate in your videos; no hate speech, racism, etc. Remember that some adults do misuse TikTok, so be careful when uploading videos of yourself doing perfectly normal everyday activities that creeps might abuse (e.g., is it really a good idea to upload videos of you and your friends in nighties at a slumber party?) Remember that TikTok is a public social network. Anybody can view your videos.
Like Snapchat and IGTV, the convention on TikTok is to upload vertical videos. The ideal aspect ratio is 1080x1920. Write a suitable description of each video and include relevant hashtags. Pick an exciting thumbnail image for each video. Make sure you pick the most appropriate categories for your videos.
Produce Consistent Content
You will also want to set up a consistent pattern so that your audience knows what to expect. There’s little point in being a “one hit wonder.” If people know to expect a specific type of video for you each Tuesday and Friday, they will begin to expect it and return to TikTok on those days to watch your latest video. They are also more likely to tell their friends about you, widening your audience further.
You might consider adding short “slice of life”-type videos between your main videos. This helps your audience know and understand you better. Alternatively, you might make Vlogs alongside your more niche-specific ones.
Ideally, you want all your niche-themed videos to have the same look and feel about them – you want to create your own style. This is true even if you are simply making lip-sync videos. Quite a few of the top TikTokers began making lip-synch videos, but the types of songs they chose, and the way they made the videos made them identifiably theirs.
If you’re uploading non-music videos, you want them to tell a story in your voice and style. You could have similar segments in each video or similarly shoot each video.
Engage with Your Audience
Don’t forget to interact with your viewers. Make sure that you reply to comments that people leave on your videos. It may seem like hard work to you, but it makes your followers believe you care and take notice of them.
Consider going live at times, interacting with your fans as you stream. Share the parts of your life you are happy to divulge to them. The more they believe they know you, the better they will feel about you and your videos. Performing live music may be challenging, but your fans will love it if you feel comfortable doing that. Otherwise, use your live sessions to discuss topics of interest to your fans, run Q&A session, and possibly have guests on your video.
Promote Your TikTok Videos on Your Other Social Channels
Promote your videos on your other social channels, and your blog, too, if you have one. The more people who know about your content, the more will watch and like it. The more you promote your content, the more additional followers you are likely to gain, and the closer you will be to being considered an influencer.
Improve Your Production Values Over Time
Most people begin on TikTok with a limited budget, equipment, and skills. Over time, you should be able to develop your skills, and hopefully, once you can generate money, you can improve your budget and equipment as well. The key to success on TikTok is to produce high-quality videos.
You should spend time learning the skills of successful film making. Try to make each video better than the last one.
Earning Money on TikTok
Until TikTok’s advertising network develops further, the easiest way for TikTok influencers to earn money is by making direct arrangements with brands. As people become better known on the platform, they will begin to have brands approach them with business propositions. Once you count your followers in the thousands, you can start to look at monetizing TikTok. Companies have been known to pay $200 to $20,000 per branded video promoted by influencers, depending on the individual’s level of influence.
Some of the ways influencers can earn money on TikTok include:
- Promoting brands in your videos (just like any other form of influencer marketing), either directly or more indirectly (like an unboxing video or simply by wearing a fashion label’s clothes in your videos)
- Cross-promoting your promotions on your other platforms, e.g., if you make a good income from YouTube you can use your TikTok channel to bring people over to your YouTube channel
- Using your TikTok videos to promote items you’re selling somewhere
- Creating live videos and receiving tips from your viewers (formerly called Live.ly, but now called Go Live).