Few can claim that 2020 was their year. This is not the case for TikTok, the relatively new platform on the social media scene. It has really grown in popularity in the past couple of years. Thanks to its intelligent algorithm that makes accurate content suggestions to users, it is much easier for brands to reach their target audience by means of influencer marketing or paid ads.
While Instagram is still the most popular social media platform for creators according to our Creator Earnings: Benchmark Report 2021, TikTok is the second preferred platform for content monetization. Now that TikTok has also introduced the link in bio feature, its popularity among the content creator community is expected only to grow.
In this article, we explain how you can add the link in bio to your TikTok account and which tools you can use to maximize the link in your TikTok bio. Plus, we also include a few practical tips for making the most of the 80-character limit.
How to Get a TikTok Link in Bio [+ Recommended Tools]:
What Are the Advantages of a Link in Bio for TikTok?
Similarly to having a link in your Instagram bio, having a link in your TikTok bio can have a significant impact. While you can link your Instagram and YouTube accounts to your TikTok profile, adding a link in your bio is a more resourceful way for getting more users to visit your domains.
For starters, if you like to feature products or mention brands in your TikTok feed, the next logical step would be for you to help your followers convert to customers. By including a TikTok link in bio, you do exactly that. You can, for example, add a call-to-action prompt in the caption of your video to motivate your followers to browse your website and product range. Alternatively, you can include a link to a Patreon page or PayPal account for those who want to make a contribution.
Moreover, a TikTok link in bio also gives you an opportunity to get more followers outside of TikTok. Whether this is by getting more people to check out your website or subscribe for your email newsletter, a TikTok link in bio becomes a versatile asset.
How Do You Add a TikTok Link In Bio to Your Profile?
See if you qualify
Currently, it looks like only certain TikTok users will be able to take advantage of this new feature. To find out if you are one of the lucky ones, you need to check if you have the “Website” option when you click on “Edit profile”. Please note that this feature is only available via the app. So, you first have to open your app to be able to edit your profile. If you do see this option, carry on to Step 2 below. If you do not see the option, skip these steps and read the next section, “What to Do If You Don’t Qualify”, first.
Open your TikTok profile
Click on “Edit Profile” on your profile page and click on “Website”.
Add your link
Under “Website”, add your link. That is it! You should be able to see a clickable link in your bio now.
What to Do If You Don’t Qualify?
If you don’t see the “Website” option, you can request to join the TikTok Testers program. To do this, you need to go to your profile and click on the three dots at the top right-hand corner next to your username. Now, you just need to scroll down all the way to “Join the TikTok Testers” and click on the option. Though, once again, this option is only available to certain countries.
You will now be prompted to download an app called TestFlight in the App Store and download a new version of TikTok. If you open the newly installed TikTok app now, you should be able to see the “Website” option under the “Edit Profile”. If you still don’t see this option, it could be because of your country or follower count.
Alternatively, you can create a TikTok business account in order to be able to add a link in bio. It is easy to do and free. The only drawbacks are that you will lose analytic data and the ability to use some sounds and songs as some of these are not licensed for commercial use.
To change your TikTok account to a business account, click on the three dots at the top right-hand corner. Now, click on “Manage Account” and then on “Switch to Pro Account”. You will be asked to select an account type: Creator or Business. Click on “Business” and then on select a category from the options provided. After you have changed to a business account, follow the steps above to add your link in bio. You should be able to do it now.
5 of the TikTok Link in Bio Tools
To help you maximize the link in your TikTok bio, the following are five of the best tools that you can check out. In addition to helping you optimize that one link, some of them also offer useful analytics features.
Linktree is trusted by some of the world’s most popular creators, brands, and influencers to help make their content easier to discover, manage, and convert. It was founded in 2016 by the brains behind a digital agency to help them manage social media accounts for their clients. Five years later and it is used by more than 8 million users across the globe. Their work has also earned them some recognition in the press. In 2020, Fast Company identified them as the fourth most innovative company of the year in the social media category.
With regards to its pricing, it offers two tiers. It has a free version and a paid monthly subscription plan, Linktree PRO. With the free version, you can access basic theme customization of your profile and statistics about how many people have clicked on your link. The paid plan is still very cost-effective at only $6 per month and includes more analytics, email integration, and scheduled links.
With TapBioLink, you can create short bio links that you can add to your TikTok (or Instagram) page. If you are managing multiple biolinks for clients, its single dashboard and Projects features make it straightforward. Moreover, it offers powerful built-in analytics that you can use to get a better understanding of your audience.
With its Free plan, you get five biolink pages, two projects, and in-depth statistics to mention only the main features. One nice-to-have feature that is not included in this plan, though, is links scheduling. To access this, you need to sign up for its paid plan which is still one of the cheapest at only $3.99 per month.
Unlike many of the other tools, InstaBio actually offers three pricing plans. In addition to its Free plan that lets you create 2 links, you also have the choice between the Pro and Premium plan. The Pro plan costs $4.99 per month and includes 10 links and real-time insights. For unlimited links and integration with Mailchimp and Google Analytics, you can check out the Premium plan which costs $9.99 per month. Though, it is worth it to mention that if you choose to be billed annually instead of monthly, you can get a whopping 40% discount.
With url.bio, you can drive traffic from your TikTok account to increase sales. Not only can you use this tool free of charge, but it also does not limit the number of links you can add. This way, when a follower clicks on your link in your TikTok bio, they will have multiple options from which to choose. These bio links are highly customizable which means you can select the best colors and thumbnails to represent your brand accurately. Plus, it also includes valuable insights to help you keep tabs on your analytics to see how you stack up against competitors and identify the type of content that gets the best results. All in all, considering what you get without having to pay a dollar, url.bio is for sure one of the best tools for the job.
HeyLink is trusted by more than 160,000 users who on average add over 2,500 new links per day. With its Free plan, you get unlimited links, link analytics, and one social media report per month. For more customizability, you will have to sign up for its Pro plan. For $5.90 per month, you will get custom branding and access to themes, avatars, and icons as well.
Other Ways to Optimize Your TikTok Bio
While adding a link in bio is for sure helpful, there are other steps that you follow to ensure that you are making the most of your TikTok bio. Here are three easy ways that you can optimize this space without any other third-party tools.
Write an engaging description of your brand
TikTok gives you only 80 characters for your bio. So, identify the most important traits of your brand and find the right words to emphasize these aspects in your bio. At the very least, you should explain who your brand is and what you do. While the videos that you upload to your account will most of the time relate to your niche, your video content alone is not enough to describe your brand accurately.
Include a call to action
Your call to action tells users what they should do next if they want to see more of your content. From asking them to visit your eCommerce site to subscribing to your YouTube channel, there are many other call to actions that you can include in addition to asking them to follow you on TikTok.
Include an emoji
One of the advantages of adding an emoji is that you can describe the services or products that your brand offers without having to use too many additional characters. For instance, if you sell freshly roasted coffee beans online, you can add an emoji of a cup of coffee. Alternatively, you can simply use an emoji or two to communicate the personality of your brand or use arrows to emphasize a call to action.
Wrapping Things Up
With a TikTok link in bio, you can get users to where you want and need them to go next. While you can already add links to your own website, YouTube channel or Instagram account to your TikTok bio, these links will not be clickable. Though, by following the simple steps above, you can optimize this real estate by adding a clickable link in your bio.
Frequently Asked Questions
Can everyone add a TikTok link in bio?
Everyone might not have the option to add a TikTok link in bio by going to their settings, but there are workarounds. If you do not see the “Website” option when you click on “Edit Profile”, you can either switch to a business account or request to join the TikTok testers. Switching to a business account is the easiest as depending on your country or follower count you might still not be able to add a TikTok link in bio after you have signed up to become a TikTok tester.
What can you do with TikTok?
You can drive traffic to your website, increase email newsletter or course sign-ups, or push out a certain product launch. The possibilities are endless!
How can you get more TikTok followers?
If you are just starting out on TikTok, you can use a TikTok growth tool like Social Buddy or FeedPixel. While using such a tool is not the best way to get more followers on TikTok, a big follower boost can help to increase your signal with the TikTok algorithm. Then, to get more engaged TikTok followers, it is key that you leverage trends, identify your target audience, use hashtags, post at the right time, and create and participate in challenges.
How do you create content that will go viral on TikTok?
If you want to increase your TikTok follower count and really make a name for yourself on the platform, you need to participate actively. You can, for example, join TikTok challenges that are currently trending to get more exposure for your content. That being said, this effort will be useless if the content that you create does not resonate with your target audience. So, be sure to create content that resonates and participate actively in trending TikTok challenges.
What is the “For You” page on TikTok?
The “For You” page on TikTok suggests new content to users based on the kind of items they have viewed and/or liked in the past. In short, it is almost like Instagram’s “Explore” page.
Here you will find a customized collection of videos that TikTok has curated to meet your interests and taste. While most of these videos will be from people whom you do not know, based on your past behavior on the app you should enjoy these videos.