Although it’s relatively new in the social media scene, TikTok has already made its mark and is one of the most popular social media platforms to date. There are over 689 million TikTok users worldwide, and the app has acquired six billion lifetime downloads from both the App Store and the Google Play Store.
2020 was a particularly good year for TikTok, as the app saw unprecedented growth largely because of the COVID-19 pandemic. With lockdowns being enforced across the globe, users saw TikTok as a way to entertain themselves and get creative. This paved the way for the rise of TikTok influencers.
To build a following, creators on TikTok need to consistently produce engaging and entertaining content. This allows them to reach more audiences and grow their following. You could even leverage your TikTok following to boost your other online platforms, which you could direct your followers to using a link in their TikTok bio. This is especially advantageous if you’re running a business because you could use your TikTok profile to connect with potential customers.
How to Get a TikTok Link in Bio [+ Recommended Tools]:
How to Add a TikTok Link to Your Bio
Back in 2020, only Android users were given the option to add a link to their TikTok bios. Now, in 2021, both iOS and Android users can enjoy the feature, but it hasn’t been rolled out for all iOS devices yet. Here’s a sample of what a link in your bio would look like:
Even if you don’t have 84 million followers like TikTok sensation Addison Rae, having a link in your bio is an excellent way to reach new audiences and build your personal brand. Here’s how you can add a link to your TikTok bio:
Switch to or set up a TikTok Business Account
Before you can add a link to your TikTok bio, you must first have a TikTok Business Account. Users on TikTok usually start off with a basic account. However, if you will be using your TikTok for business purposes, switching to a Business Account will be beneficial because it provides you with post insights and tools to maximize your profile. You can do this by heading to your profile and tapping on the three small dots on the upper-right corner of the screen.
Once there, tap on the tab labeled “Manage account.” In the section labeled “Account control,” tap on the tab that says “Switch to Business Account.” A prompt will show up asking you to confirm your choice. Tap on “Switch,” and you will have a TikTok Business Account.
Edit your TikTok profile
Once your account is set up, head back to your profile. Underneath the section that showcases your Likes, Following, and Follower counts, you will see a box saying “Edit profile.” Tap on that box. This will lead you to the profile tools page. You can input all of your details, and you can add in your link in the section labeled “Website.”
Insert your link
Tap on the “Website” section of the profile editing page. Paste the link of the website you want your followers to visit. Once you finish, exit the profile editing section. When you check out your TikTok profile, you should already have a link in your bio.
As mentioned, adding a link to your TikTok bio helps you expand your reach and lead visitors to your platforms outside of TikTok. More often than not, however, you would want to direct your audiences to multiple platforms where they can connect with you.
For example, you may have a Facebook, Instagram, and Twitter page. Because you can only add one link to your TikTok bio, you need to find a way to share all of these links in one page. This can be done using a tool for maximizing your links and creating a link in bio URL.
The Best Tools for Adding Links to Your Bio
With linking tools, you can create a network of links that directs your audiences to different pieces of content. Those running a business could create sections that lead to best-selling products, allowing visitors to their links to see them front and center. Here are some of the best tools for creating a link for your TikTok bio.
In just a few seconds, you can create a stunning and engaging brand portfolio on LinkFolio. This branding tool has multiple options for customization, and you can design and edit your portfolio to showcase your personal brand. However, this tool is not only for creating a link in your TikTok bio to send people to. It’s also a brand outreach tool that allows you to engage with your fans and sell directly to them.
With LinkFolio, you can present a full media kit and display your portfolio to interested parties. You can also control the insights that visitors see, and you can check out your own analytics to study your performance in the digital space.
LinkFolio has a freemium model. You can purchase a Basic plan for $5 a month and a Pro plan for $10 a month. The best model for you would depend on the size of your organization, but LinkFolio’s free version has all of the basic tools you need to grow your personal brand and monetize your content.
Linktree is perhaps one of the most popular link in bio tools to date. This tool is currently being used by over eight million brands and content creators across the globe, and it’s an effective and easy way for you to condense all of your platforms in the digital space into one link. If you just need a straightforward and functional tool to create a one-stop-link for all of your platforms, Linktree may be the best choice for you.
Linktree has two pricing tiers: free and a monthly subscription. The free plan allows you to customize your profile’s theme with basic backgrounds, and you can see how many people visited your link. For $6, you can access Linktree’s paid version and use its email integration and scheduling features. You can also check out more in-depth analytics to see how your link is performing.
Optimize your traffic by adding a link in your TikTok bio with InstaBio. This is another straightforward link in bio tool where you just have to add in the link to the rest of your digital platforms to get your personal URL. Your link will be compatible with all of your social media platforms, and you can edit the contents at your convenience without having to get a new link.
On InstaBio, you can customize your link’s landing page with a variety of fun, colorful backgrounds that showcase your personal branding. You can also arrange the links’ appearances as you please, and you can customize your link domain, descriptions, and titles. As a bonus, all of the links made using InstaBio are shortened for your convenience.
In terms of pricing, InstaBio has three plans: Free, PRO, and PREMIUM. The Free plan grants you access to its basic features, while the PRO and PREMIUM plans, which go for $4.99 and $9.99 a month, respectively, will help you gain deeper insight on your link performance and customize your link’s landing pages with additional tools.
If you’re starting out and are in need of a cost-efficient tool to build your TikTok link in bio, url.bio may be the best choice for you. This tool is free, and you can add an unlimited number of links to your URL. You can customize your landing page’s colors and thumbnails according to your brand persona, making it more engaging for visitors who click on your link. As a bonus, url.bio allows you to see your link’s insights, so you can track its performance online.
A cut above your standard link in bio tool, Shorby doesn’t just allow you to compile all of your digital platforms in one place. You can also use the tool to showcase your latest content. For example, if you are a video creator, you can add a preview of your latest video to your Shorby feed that will lead visitors to where the video is actually posted.
Another one of Shorby’s interesting features is that you can add direct links to your messaging platforms so your visitors can connect with you right from your link’s landing page. This is a good way to encourage your audience to communicate with you, helping you build a connection with them to foster trust.
Shorby offers a five-day free trial, but you would have to pay for their services if you want to continue beyond that timeframe. You can choose from its Rocket, Pro, and Agency plans, which are priced at $12, $24, and $82, respectively. All of these plans give you access to the same basic Shorby features, but the higher-priced plans allow you to create more pages, which is highly recommended for those who work with larger groups and teams.
The Benefits of Having a TikTok Link in Your Bio
If you work with brands and want to feature products and services on your TikTok profile, inserting a link in your bio is an effective way to boost your engagement and drive traffic to those links. This can also help you convert your followers to paying customers, boosting the revenue for you and the brands that you work with.
You can tie this in with your content creation on TikTok. Consider adding a call-to-action caption on your videos directing people to the link in your bio. You can even add a platform where people can make donations or contributions to your work.
Additionally, adding a link to your TikTok bio isn’t only an excellent way to get followers on your other social media platforms. You can also gain more followers for your TikTok profile because it would be working hand in hand with your other links to grow your brand as a whole.
Maximizing Your TikTok Profile
As mentioned, TikTok is an excellent platform for reaching new audiences and building your personal brand. Apart from adding a link in your bio, here are a few more tips you can use to maximize your TikTok profile.
Accurately describe your account.
To reach people who would be interested in your content, describe your TikTok account. Tell visitors about who you are and describe the type of content you would typically post. Niche channels are popular on TikTok, so if you own a business that specializes in a certain product, you could tell people about your product’s claim to fame. Of course, craft your copy wisely. TikTok only gives you 80 characters to talk about yourself.
Know when to add emojis.
Emojis are a great way to capture attention, but you have to make sure you’re using the right ones. Select emojis that are relevant to your brand and fit your brand persona. Remember, emojis are meant to enhance your copy. If your copy would resonate better without the use of emojis, skip doing so.
Add a CTA to your page.
A well-crafted CTA can compel your audience to follow through. A CTA tells your audiences what to do next to connect with you, so you can use this portion to direct visitors to other platforms. You could ask them to check out the link in your bio, which you’ve created with one of the handy link in bio tools above, or you can tell them about a special promo or giveaway you’re having if you hit a certain number of followers
Stay within the character limit.
As mentioned, TikTok only gives you 80 characters for your description. Keep your bio short, snappy, and memorable to really engage with your audience. As a suggestion, pick the most important aspects of your brand and highlight those on your description. For example, if you sell handcrafted soaps, you can insert a portion about your best-selling soap in your TikTok bio.
Wrapping Things Up
With a TikTok link in bio, you can get users to where you want and need them to go next. While you can already add links to your own website, YouTube channel or Instagram account to your TikTok bio, these links will not be clickable. Though, by following the simple steps above, you can optimize this real estate by adding a clickable link in your bio.
Frequently Asked Questions
Can everyone add a TikTok link in bio?
Everyone might not have the option to add a TikTok link in bio by going to their settings, but there are workarounds. If you do not see the “Website” option when you click on “Edit Profile”, you can either switch to a business account or request to join the TikTok testers. Switching to a business account is the easiest as depending on your country or follower count you might still not be able to add a TikTok link in bio after you have signed up to become a TikTok tester.
What can you do with TikTok?
You can drive traffic to your website, increase email newsletter or course sign-ups, or push out a certain product launch. The possibilities are endless!
How can you get more TikTok followers?
If you are just starting out on TikTok, you can use a TikTok growth tool like Social Buddy or FeedPixel. While using such a tool is not the best way to get more followers on TikTok, a big follower boost can help to increase your signal with the TikTok algorithm. Then, to get more engaged TikTok followers, it is key that you leverage trends, identify your target audience, use hashtags, post at the right time, and create and participate in challenges.
How do you create content that will go viral on TikTok?
If you want to increase your TikTok follower count and really make a name for yourself on the platform, you need to participate actively. You can, for example, join TikTok challenges that are currently trending to get more exposure for your content. That being said, this effort will be useless if the content that you create does not resonate with your target audience. So, be sure to create content that resonates and participate actively in trending TikTok challenges.
What is the “For You” page on TikTok?
The “For You” page on TikTok suggests new content to users based on the kind of items they have viewed and/or liked in the past. In short, it is almost like Instagram’s “Explore” page.
Here you will find a customized collection of videos that TikTok has curated to meet your interests and taste. While most of these videos will be from people whom you do not know, based on your past behavior on the app you should enjoy these videos.