If for some strange reason you don’t know what Patreon is, basically it’s a membership platform that helps creators to get paid. In short, creators perform an artistic service or share some type of product. In return, their fans and supporters (aka patrons) use Patreon to support them by means of payments. This way, it’s easier for the creators to continue creating content as they can focus more time on creating content instead of looking for funding.
There are a number of business models that content creators can use on this crowdfunding/membership platform. These include: community, educational, gated content, fan relationship, and pay-what-you-can donations.
Needless to say, when the pandemic hit in 2020, increasingly more creators turned to the platform. With more time stuck indoors and large events being canceled across the globe, it presented an avenue that creatives could use to express themselves and potentially earn something on the side.
Since it was founded in 2013, a lot has happened and the company has grown to one the biggest platforms. Yet, according to Patreon’s CPO, they don’t want to be a company that’s defined by their first eight years and not the next eight years too. So, what does the picture look like for Patreon in 2022 and beyond? Here are some of the most important Patreon creator statistics and facts about its revenue and users.
20+ Patreon Statistics You Need to Know for 2022:
- 1. Creators on Patreon earn $100M+ per month
- 2. There are 216,000+ creators with at least one patron
- 3. Video and podcasts are the biggest categories
- 4. Patreon plans to double in size in 2022
- 5. There are about 2 million individual pledges per month
- 6. It attracts 80+ million monthly website visits
- 7. Its annual revenue for 2021 was estimated at $160 million
- 8. Over 30,000 creators signed up in the first weeks of the pandemic
- 9. Interest in Patreon has declined in 2021
- 10. Patreon has raised a total funding amount of $413.3 million
- 11. The app was downloaded close to 470,000 times in June 2021
- 12. Patreon is ranked in the top 500 among websites globally
- 13. It’s listed at #48 on CNBC’s 2021 List of Disruptor Companies
- 14. Creators have earned $2 billion collectively
- 15. The top Patreon creator is True Crime Obsessed
- 16. DankPods is the video creator with the most patrons
- 17. Feminist activists are opting for Patreon
- 18. The longest running Patreon creator is Pomplamoose
- 19. Chapo Trap House is one of the top-earning creators
- 20. Patreon is valued at $4 billion
- 21. Patreon has acquired four organizations
- 22. The average estimated annual salary for Patreon employees is $144,380
- Frequently Asked Questions
1. Creators on Patreon earn $100M+ per month
According to a post on Patreon’s blog, there are more than 200,000 creators that share their work on the platform. Together they earn more than $100 million per month from over 7 million patrons across the globe.
Though, Graphtreon estimates that the monthly payouts are only $25.6 million (excluding hidden earnings), as of December 2021. To put this into perspective, at the end of December 2020, this amount was estimated at about $21 million. So, in the past year, it has increased by nearly 20%.
2. There are 216,000+ creators with at least one patron
According to Graphtreon, as of December 2021, there were more than 216,000 creators with at least one patron. In total, it’s estimated that there are nearly 216,000 creators. So, only about 10,000 creators don’t have any patrons.
To put this into perspective, at the end of 2020, there were about 185,000 creators. This means that in the past year the number of Patron creators has grown by about 16.5%.
3. Video and podcasts are the biggest categories
According to data shared by Graphtreon, video and podcasts are the categories with the most creators. As of January 2022, there were nearly 55,000 video creators on Patreon. Their estimated monthly payouts add up to over $6.4 million. It’s up with nearly $1 million in the span of a year (an increase of about 16%).
While the podcast genre might not attract nearly as many patrons, the top Patreon creator runs a podcast (more about this later). As of January 2022, there were just over 16,000 podcasters with at least one patron on Patreon. The estimated monthly payouts for this category add up to nearly $3.6 million.
While video and podcasts might be the dominant categories on Patreon, there are several other categories (including a number of niche categories). Other popular categories include comics, adult games, adult animation, cosplay, writing, photography and even 3D printing.
4. Patreon plans to double in size in 2022
In an interview with TechCrunch, Julian Gutman, the Chief Product Officer of Patreon, said that the platform’s plans for 2022 include hiring aggressively. He revealed that in 2021 they had 400 employees and the goal is to boast almost 1,000 employees by the end of 2022.
Their goal is to scale specifically in product, engineering, and design. Currently, there are 150 employees in this department (this number includes 60 recent hires) and by the end of 2022 they hope to increase it to 400.
Some of the projects that they plan to tackle in 2022 include:
- A native video platform
- Better posting experience
- More formatting options
- More data and analytics
- Cleaner app design
- Improved playback experiences for multimedia
- Revamped billing system
5. There are about 2 million individual pledges per month
According to statistics by Graphtreon, between December 2020 and December 2021, the individual pledges were about 2 million per month on average.
6. It attracts 80+ million monthly website visits
According to data shared by SEMrush, Patreon’s average monthly website visits for October 2021 was 84 million visits. In July 2021, it was the highest for 2021 with 91 monthly website visits, but since then its website traffic has declined each month.
As of November 2021, Alexa ranked its website in position number 372.
7. Its annual revenue for 2021 was estimated at $160 million
In 2020, it was estimated that the platform generated $80 million in annual revenue, according to Backlinko. Backlinko estimates that the platform has registered $160 million in annual revenue in 2021. Yes, that’s double the amount they generated in 2020, according to these numbers.
8. Over 30,000 creators signed up in the first weeks of the pandemic
According to a blog post, COVID-19 and the Creative Economy: Takeaways from Patreon’s Data Science team, that was shared on Patreon’s website, over 30,000 creators launched on Patreon in the first three weeks of March 2020. During this time, it was the fastest rate at which creators launched on the platform in the history of the company. What’s more, compared to the previous month (February 2020), the average new patron growth across the United States, the United Kingdom, Italy, Germany, Canada, and Australia was up by more than 36%.
9. Interest in Patreon has declined in 2021
According to Google Trends, interest in Patreon has slightly declined in 2021. At the end of June 2020, the search term “Patreon” had a value of 90, but this value dropped to 67 at the end of June 2021. Though, when compared to its popularity over the past five years, its interest is still higher compared to 2019 and the previous years.
10. Patreon has raised a total funding amount of $413.3 million
According to Crunchbase, Patreon has managed to raise $413.3 million in funding over 8 rounds. Their most recent lead investors include Tiger Global Management, Lone Pine Capital, and Woodline Partners that participated in a Series F round in April 2021 that amounted to $155 million raised. With the help of this funding, they hope to concentrate on improving the experiences for creators and patrons on desktop as well as mobile.
11. The app was downloaded close to 470,000 times in June 2021
According to mobile app metrics by Apptopia, the Patreon app had 469,572 monthly downloads in June 2021. This worked out to a month-over-month increase of 6.75%.
12. Patreon is ranked in the top 500 among websites globally
According to web traffic by SEMrush, Patreon was ranked 475 among websites globally at the end of April 2021. This figure was based on its 96,885,426 monthly web visitors, which was an increase of 0.43% in monthly visits.
13. It’s listed at #48 on CNBC’s 2021 List of Disruptor Companies
The CNBC Disruptor 50 list highlights private companies with business models and growth rates that align with the rapid pace of technological change. Patreon’s efforts for helping the creative class get paid has landed them in the 48th position. Other apps and businesses that have been included are Clubhouse, Stripe, and Udacity, a website where lifelong learners can come to learn skills.
14. Creators have earned $2 billion collectively
By the end of September 2020, over 200,000 creators have collectively earned $2 billion to date, according to a blog post shared by Jack Conte, the CEO of Patreon. This revenue was generated directly via their fans. While it took six years for creators to earn their first $1 billion collectively, it took just over a year to earn their second billion dollars.
15. The top Patreon creator is True Crime Obsessed
Christman, and Felix Biederman.
16. DankPods is the video creator with the most patrons
DankPods (aka Wade Nixon) is one of the top Patreon creators, with just over 34,000 patrons, as of January 2022. Who would have thought that videos of portable music players, headphones, and tech junk would be one of the most popular genres? In fact, the Australian YouTuber is one of the thousands of people who joined the platform in March 2020, amid the pandemic. His estimated monthly earnings for 2021 is estimated at nearly $38,000 per month.
17. Feminist activists are opting for Patreon
With more than 45,000 patrons, True Crime Obsessed is currently the top creator, according to data compiled by Graphtreon. The creators of podcasts of the non-garbage type first launched in January 2018 and offer four subscription tiers, with the lowest plan starting at $5 per month.
18. The longest running Patreon creator is Pomplamoose
Launched in May 2013, the members of Pomplamoose have been creating weekly music for 3,000+ days running. It’s actually the musical project of Jack Conte, the CEO and co-founder of Patreon. Together with his wife, Nataly Dawn, and a group of talented musicians, they regularly share mash-ups of popular songs. As of December 2021, Pomplamoose’s monthly income is estimated at $14,453 per month, slightly down from the previous year.
While impressive, they’re only in 9th place when measuring earnings of music creators on the platform. According to data compiled by Graphtreon, BERNTH, creator of online guitar lessons, is currently the “top-earning” music creator with an estimated monthly earnings of $11,000 - $52,000.
The “second highest earning music creator” is Cynthia Lin, with an estimated monthly earnings of $11,000 - $51,000. Her claim to Patreon fame is ukulele lessons.
19. Chapo Trap House is one of the top-earning creators
With 36,495 patrons as of January 2022, Chapo Trap House is one of the top-earning patrons on Patreon, according to data compiled by Graphtreon. It’s estimated that their earnings amount to $161,284 per month (slightly down from the previous year).
Launched in May 2016, the American political podcast is hosted by Will Menaker, Matt
At the end of May 2021, the platform shared a post on their blog that Patreon is becoming a popular channel for feminist activists. This comes after several activists who are critical of Facebook’s moderation policy have turned to Patreon instead. Compared to Instagram, they feel that Patreon is less restrictive and creates a safer environment where they can express themselves.
Elvire Duvelle-Charles, one of the creators of the documentary series Clit Revolution, explains, “[Patreon is] a place where you feel at home, away from violence and judgment.” Leane, the creator of the podcast Mercreantes, adds that it is a “smaller, but more tightly knit community.”
20. Patreon is valued at $4 billion
After its Series F funding round in April 2021, Patreon’s valuation increased to $4 billion, which is triple that of its previous valuation. According to Forbes, many contribute some of this new valuation to the COVID-19 pandemic.
21. Patreon has acquired four organizations
According to Crunchbase, Patreon has acquired four organizations. Their first acquisition was of Subbable, a video subscription service, in March 2015. Three years later, they acquired Kit, a community of creators sharing products, and Memberful, a professional membership software used by web creators. Their most recent acquisition was at the end of August 2021 when they acquired Clear Talent for an undisclosed amount.
22. The average estimated annual salary for Patreon employees is $144,380
According to Comparably, the average estimated annual salary for Patreon employees is $144,380. This works out to about $69 per hour. The highest paid job is that of a Senior Developer, while the lowest paid employees are CS reps. What might come as a surprise is that the marketing department’s salaries add up to more than that of the engineering department.
Though, amid the pandemic, just like many other companies, Patreon had to let go of some of its employees. According to TechCrunch, they had to lay off 13% of their workforce.
Wrapping Things Up
Patreon has been in business for nearly a decade already. During this time, they’ve achieved some pretty impressive results. That being said, the real focus should be the countless creators that they’ve managed to help. That’s its real success story.
It would be interesting to recap these statistics in a year’s time considering all the features that Patreon is planning to introduce in 2022. Plus, with TikTok’s growth in the past year, this year promises to be even more eventful than the previous year.
Frequently Asked Questions
Are there many professional creators?
According to SignalFire, approximately only 2 million of the 50 million creators view themselves as professional creators and are in the position to state that being a creator is their full-time job. This means that the vast majority still regard themselves as merely amateurs. Though, it is expected that this number will change with the number of creators increasing rapidly at the moment.
How can you work out how much money you can potentially make on Patreon?
To estimate how much money you can make via Patreon, you can check out Influencer Marketing Hub’s Patreon Money Calculator. This simple tool will calculate your estimated earnings potential by taking into account your number of followers, engagement rate, and average value per patron. All you have to do is type in these numbers and the calculator will work out your total monthly earning potential in seconds.
What factors can impact your earning potential on Patreon?
There are a few factors that will play a role in how much money you can earn via Patreon. These include your marketing strategy, niche, and understanding of your target audience. Successful creators understand their target audience and know what will interest them. They also manage to create a Patreon page that highlights their areas and tells a story.
Does Patreon take a cut of your earnings?
Patreon has structured fees for creators earning money on Patreon. As a creator, Patreon creators can charge per month or per creation. The platform fee (or the percentage of the earnings that Patreon takes) varies from 5% to 12% depending on the plan you have selected. There is also an additional payment processing fee of 2.9% + $0.30 for donations over $3 and 5% + $0.10 for donations of $3 or less.
Are there any integrations and apps for creators on Patreon?
There are several apps and integrations which can help creators on Patreon to earn money. These include Vimeo, Crowdcast, Sellfy, Community, Streamlabs, Goodbits, and Discourse. With the help of these tools, users can expand the functionality of their Patreon page to offer more value to their patrons and scale their business.