How Much Does TikTok Pay? (+Free Calculator)

If you’re a content creator, there’s one ultimate goal you’re working towards across all your platforms and that’s to make money. You want to be able to get something out of all the time and effort you’ve invested and monetize the platforms that you’re using. So, if you’re starting to build a following on TikTok, you’re probably curious to learn how much you can earn from it.

Finding out how much TikTok pays will help you figure out whether the platform is worthy of your time and investment. It will also give you an idea of the potential you can unleash through the platform. Now let’s find out how much you can get paid on TikTok and how you can get paid. We also provide you with a free TikTok Money Calculator so you can calculate your TikTok earning potential.

How Much Does TikTok Pay? (+Free Calculator):

How Much Can You Get Paid on TikTok?

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

TikTok committed $300 million for this program, which would then be paid out to eligible creators depending on the number of views they get. So for instance, considering the payment amount highlighted above, you could earn about $20-$50 for a million views. And the more views you get, the better you’ll earn.

However, TikTok has set up some eligibility criteria to be able to make money from the TikTok Creator Fund. If you want to sign up for this program, you must:

• Be based in the U.S, U.K, Germany, France, Italy, or Spain
• Be at least 18 years of age
• Have a minimum of 10,000 followers
• Have earned at least 100,000 views over the past 30 days
• Comply with TikTok’s terms of service and Community Guidelines

If you meet all these criteria, then you can apply for the program using the TikTok app. But make sure you’re using a Pro/Creator account to do this.

As of writing this post, this is one of the only ways to get paid directly by TikTok. However, there are plenty of other ways to make money through the platform.

Different Ways to Make Money on TikTok

The good news for content creators is that there are plenty of ways to monetize their TikTok content. Even if you don’t qualify to apply for the Creator Fund, you can still find several other options to make money on the platform. So all your efforts to build a following and create high-quality content consistently won’t go to waste. Here are five different ways to make money on TikTok.

Sign Up for the TikTok Creator Fund

First, let’s get back to the TikTok Creator Fund. At the time of writing this post, this is one of the only ways to get paid directly by TikTok and not just through TikTok. To be eligible for payment through this program, you must meet the eligibility criteria highlighted above. Here’s a quick reminder of the requirements to qualify.

Additionally, TikTok will give you a payout depending on several factors including the number of views and the authenticity of those views. The level of engagement you receive for your videos will also make some difference as well as the amount of content you’re publishing. Generally, you’d have a good chance of earning more if you regularly publish TikTok videos, get a ton of views, and collect a ton of engagement through real viewers.

Once you make sure that you meet all the eligibility criteria, you can sign up to join the program through your TikTok app. Check out our full guide on the TikTok Creator Fund to learn more about the program and how to join. 

Collect Diamonds through LIVE Gifting

Another way to get paid directly by TikTok is through LIVE Gifting. TikTok enables users to send creators gifts while they’re broadcasting a TikTok LIVE video. It then keeps track of the number of gifts you receive to determine the popularity of your LIVE broadcast. Once it deems your content popular enough, TikTok then awards you with Diamonds, which can then be exchanged for cash.

So one of the best ways to make money directly from TikTok is by collecting these Diamonds. Make sure to produce high-quality content that would make your fans want to send your gifts. Collect as many of these as possible so you can effectively monetize your content.

The Diamonds are valued at 50% of the value of coins. That means if someone gifts you something worth 500 coins, then you’ll be getting 250 coins. Each Diamond is valued at $0.05, which means that TikTok will pay you $12.50 for this particular gift. However, the minimum withdrawal amount is $100, so you’ll need to wait until the Diamonds pile up to be able to cash them.

Keep in mind that the option to earn money through TikTok Diamonds is not available to everyone. You must be a part of the Creator Next program to be eligible. Additionally, you must:

• Live in an area where Live GIFTS are available
• Be at least 18 years of age. There are some exceptions in South Korea and Japan, where you need to be at least 19 and 20 respectively.
• Have run your account for a minimum of 30 days
• Have at least 1,000 followers
• Not be streaming Live from a TikTok Business Account

Check out our full guide on TikTok Live Gifts to learn all about how to start earning Diamonds. You can also find out about the different gifts available and how much you can get for them. 

Create Brand Sponsored Content

For many creators, the different eligibility requirements for the TikTok Creator Fund and LIVE Gifting options may make it impossible or challenging to start making money through the platform. Perhaps you live in a region where these programs are not available, for instance. Fortunately, there are alternative ways to monetize your TikTok presence and earn money using the platform. One of the best options includes creating brand sponsored content.

Influencer marketing on TikTok is taking off, with many brands looking to partner with influential content creators on the platform. These partnerships may involve creating brand sponsored content in which you help promote the brand and/or its products in a creative way. In short, you’d need to come up with high-quality content that creatively positions or features the brand in some way.

If you play your cards right, these brand partnerships can be extremely lucrative, with some of the highest paid TikTok influencers earning millions annually. In fact, the top-paid influencer, Charli D’Amelio is estimated to earn $17.5 million a year.

How much you can get paid for brand sponsored content on TikTok largely depends on the number of followers you have. This is used by brands to determine how influential your account is and how much reach it can help them achieve. Other factors like your content quality, engagement rate, and niche will also come into play.

Curious to see how much you might be able to earn through TikTok brand sponsored content? Go to the end of the article and check out our Free TikTok Money Calculator. This gives you an estimate of your earning potential as an influencer on the platform.

Become an Affiliate Marketer

Another effective way to partner with brands on TikTok and make money is through affiliate marketing. This involves signing up for an affiliate marketing program and then promoting unique affiliate links through your TikTok content. That way, you’ll be able to earn money for every purchase made using your link. This is typically a percentage share of the item value and will vary depending on the program and the item category. 

Look for an affiliate marketing program that aligns with your niche and target audience. Amazon Associates, ClickBank, eBay Partner Network, Fiverr Affiliates Program, and ShareASale are some popular options for TikTok affiliate marketing. Then carefully select the products that you want to promote–ideally, these should have high commission rates and be relevant to your content niche.

You can then come up with creative ways to promote the link for those products through your content. Alternatively, you can also do authentic reviews to help your audience learn about the products and get the peace of mind to finally make a purchase. Check out our full guide on affiliate marketing on TikTok to learn all about the process and best practices.

Sell Your Own Merch

For content creators with a massive and engaged fanbase, selling your own merch is another excellent way to make money through TikTok. You could sell t-shirts, hoodies, mugs, caps, and other relevant products with your name, catchphrase, or fandom name. With the innovative, powerful eCommerce tool Koji, you can now easily create your merch by choosing one of their free templates. Whether it's a product, service, downloads, or premium content, Koji has templates for everything! Once you customize your template, you'll get an unique URL, that you can copy, share, and start selling. To keep your merch top of mind, make sure to feature them consistently across your TikTok videos and encourage fans to grab them.  

3 Tips to Improve Your Chances of Earning through TikTok

Now that you know the different ways to get paid through TikTok, it’s time to find out how you can boost your chances of getting paid. Here are some best practices and tips to help you make money using TikTok.

1. Make the Most of the TikTok Creator Marketplace

The TikTok Creator Marketplace connects brands with relevant influencers in their niche. Brands can conduct searches using various filters and narrow down the right influencers based on their topic and audience demographics. As such, it also becomes easier for content creators to attract brand partnership opportunities. 

Source: creatormarketplace.tiktok.com

You can set up a creator profile, which gives brands an overview of your core metrics such as your average views, engagement rate, completion rate, and average shares. They can also get a detailed breakdown of your audience demographics and choose to add to you to a campaign depending on your relevance. This simplifies brand partnerships and makes it easier for you to earn money through TikTok.

2. Work with Brands You Authentically Love

Whether it’s for brand-sponsored content or affiliate content, it’s important that your content comes across as authentic. TikTok audiences can smell inauthenticity from a mile away. So make sure you’re only promoting brands that you truly love. Even if you haven’t heard of or tried out the brand before, try to take some time to study them before you decide to work with them.

What this results in is a partnership that’s truly authentic, making it more trustworthy and convincing. In other words, don’t hesitate to take a little bit of time to decide which brands to work with.

3. Don’t Just Focus on Making Money

Imagine yourself as a regular TikTok user, and one of your favorite content creators has started to regularly promote brands. At some point, those promotions are going to get tiring and will come across as forced. Eventually, you may even start to wonder why you followed the creator in the first place.

Similarly, if all the content you create is to make money, it’s eventually going to bore your audience. To retain your audience’s attention, ensure you’re still consistently producing the kind of entertaining or informative content they signed up for. Your affiliate content and brand-sponsored content shouldn’t take center stage.

Free TikTok Money Calculator: Unlock Your Earning Potential

Now that you have a fair idea of how much TikTok pays, you’re perhaps curious to find out how much you can earn as a TikTok influencer. Check out this free TikTok Money Calculator to calculate your earning potential.

About the Author

Werner Geyser

Writer

With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.