In the earliest days of influencer marketing, firms had to either entrust the process to marketing agencies or do all the hard work themselves. This included finding influencers, approaching them, encouraging them to work with you, and managing the resulting campaigns. For many businesses, the agency path was too expensive and the organic process too complicated. So enterprising companies developed influencer marketplaces and other platforms as tools to make life simpler for frazzled marketing managers trying to undertake influencer marketing campaigns.
We have noticed an increasing proliferation of influencer marketplaces and platforms over nearly a decade. In fact, our latest State of Influencer Marketing Benchmark Report highlights that there are now 18,900 influencer marketing-related agencies, platforms, and services. They exist for just one reason: to make life easier for companies engaging in influencer marketing.
In this post, we look at 18 of the best influencer marketplaces and platforms to help make your influencer marketing as stress-free as possible.
Best Influencer Marketplaces:
- 1. Grin
- 2. Brandwatch Influencer Marketing Software
- 3. Upfluence
- 4. Creator.co
- 5. LTK (formerly rewardStyle)
- 6. Skeepers
- 7. #paid
- 8. Intellifluence
- 9. Klear
- 10. Post for Rent
- 11. Insense
- 12. Humanz
- 13. Tagger Media
- 14. Influence.co
- 15. Cohley
- 16. Tribe Dynamics
- 17. Aspire (formerly AspireIQ)
- 18. impact.com
- Frequently Asked Questions
1. Grin
Pricing: On request
Influencer Pool Size: 38+ million
Integrations: Facebook, Instagram, TikTok, YouTube, Twitch, Twitter (X)
Best for: Enterprises, Small and Midmarket Businesses
GRIN doesn’t actually consider itself an influencer marketplace. Instead, it describes itself as an all-in-one creator management platform that helps eCommerce companies. However, you can use GRIN to select from millions of potential influencers and then build out winning influencer campaigns. GRIN helps you create briefs, send proposals with branded landing pages, track produced content, and organize everything within your campaign workroom.
The platform’s philosophy is that influencer marketing is marketing to the influencer, and you first need to build trusting relationships with potential influencers. As such, many of its features focus on enabling this brand-influencer relationship. It includes a detailed influencer CRM, which keeps your entire history with each influencer. This allows you to keep track of your past conversations, allowing you to nurture your relationship with them.
Besides searching for influencers on-demand as you need, GRIN also lets you create custom Landing Pages for always-on influencer discovery. This helps you collect information from creators who are already eager to work with your brand, meaning you get inbound applications. You can then review the applications and add your favorite influencers to the GRIN CRM so they’re ready to be activated in your next campaign.
With the eCommerce integration, you can automate the creation of unique sales tracking links for each influencer who participates. The reporting function has a real-time counter of sales you make due to your influencer campaign.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
2. Brandwatch Influencer Marketing Software
Pricing: On request
Influencer Pool Size: 30+ million
Integrations: Facebook, Instagram, TikTok, YouTube, Twitch, Twitter (X)
Best for: Enterprises and Large Brands
Brandwatch Influence is an influencer marketing platform tailored to eliminate manual tasks and optimize campaign efficiency. Boasting a discovery tool with access to millions of creators all over the world, it offers advanced filters like demographics, engagements, and follower count, as well as segmentation by country, language, and keywords.
The platform’s built-in CRM manages influencer relationships, handling everything from onboarding to contract maintenance. Automated email tracking ensures clear communication, while brands can expand their private network by reviewing influencer applications in their influencer marketplace, supported by 13 major languages.
You can use the influencer directory to record important details about your influencers including contact details, contracts, and payment information. It even lets you create custom fields to capture additional first-party data.
What sets Brandwatch Influence apart is its robust campaign management system. It empowers brands with tools to produce sales materials, track campaign deliverables, and generate real-time insights. In a nutshell, it provides an end-to-end solution for efficient influencer campaign management.
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
3. Upfluence
Pricing: starting at $478
Influencer Pool Size: 3+ million
Integrations: Facebook, Instagram, TikTok, YouTube, Twitch, Twitter (X), Pinterest
Best for: Businesses of All Sizes and Agencies
Upfluence is an enterprise-grade influencer marketing platform that provides access to the best influencers across leading social media platforms. Thanks to its artificial intelligence technology in place, brands and agencies can find the best influencers by using as many keywords or search criteria as necessary. This allows you to narrow down your search to the most precise niche of your business.
What’s great about Upfluence is that it enables you to identify influencers who already love your brand. It comes with influencer matching features so you can activate influential creators who are a part of your customer base. This could increase their likelihood of accepting a collaboration by 7 times, according to the platform’s data.
Upfluence also provides influencer marketing software that helps you manage all your influencer relationships, content, and campaigns in one place. The software includes features such as contact management, performance tracking, and contract management. Moreover, it also allows you to collaborate with your team on influencer projects, so everyone is always on the same page.
Another useful feature is automated product seeding, where influencers can choose their favorite products from your ecommerce website’s stocks, which is updated in real-time. This helps you streamline your influencer gifting campaigns and manage them all in one place.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
4. Creator.co
Pricing: From $460 per month
Influencer Pool Size: 175,000+
Integrations: Facebook, Instagram, TikTok, YouTube
Best for: Small and Midmarket Businesses, Agencies
Creator.co originally launched in 2016 as an influencer marketplace targeting small businesses and micro-influencers, and was called Shop and Shout. Its rebranding emphasizes how vital it considers the role of creators. Its focus is as much on creating content as it is on distributing that content.
Depending on the level of involvement you want with your influencer campaigns, you can select from two plans: Self-Serve (where you can access Creator.co’s community and organize influencer campaigns) or Start-Up (which does most of the work for you). In addition, the company also offers an Affiliate Programs plan which walks you through connecting your Shopify or WooCommerce store and building an affiliate program, partnering with Creator.co’s influencers and publishers.
Beyond these different plans for businesses, Creator.co also offers three different levels of licensing plans for agencies: Boutique (to manage up to 5 brands), Power House (to manage up to 10 brands), and Global (to manage an unlimited number of brands). The Global plan is white-label ready and is accessible to an unlimited number of team members.
Creator.co’s main point of difference is that it’s an influencer marketplace targeting the SME sector, with affordable subscription prices, but offering deep data analysis of the influencers you find.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. LTK (formerly rewardStyle)
Pricing: From $417
Influencer Pool Size: 200,000+
Integrations: Unspecified
Best for: Businesses of All Sizes
With a creator pool comprising of creators from more than 100 countries, LTK Connect is among the top influencer market places for brands and agencies for boosting their creator marketing programs. LTK Connect provides a creator-guided influencer marketing platform and the top source for branded content sales across social media platforms.
LTK Connect is powered by LTK Marketplace, which allows brands to receive Creator Proposals so they can save time in searching and communicating with influencers. Brands can post their campaigns to the LTK Marketplace and interested creators can send proposals to collaborate. After reviewing the proposals, brands can then send offers to the creators they want to work with.
Additionally, LTK Connect enables creator marketing with the LTK brand platform. Trusted by brands like Urban Outfitters, L’Oreal, Urban Outfitters, and Walmart, the platform enables businesses to scale their creator marketing campaigns and increase ROI by almost double the initial value.
The LTK brand platform is a self-serve solution where partners of all sizes and industries can collaborate with premium content creators. Its proprietary Advanced Audience Reporting™ tool provides clients with 11 years’ worth of valuable insights on marketing trends, business practices, and customer behavior.
Of course, creator marketing doesn’t stop with hiring a creator. LTK Connect partners can explore various marketing tactics like affiliate marketing. Creators can commission content creators to promote their products and keep track of the generated sales.
In addition, the LTK brand platform provides accessible content creation and distribution. Clients can use, license, and share content from the internal asset library to boost audience engagement and speed up content publishing.
Depending on the type of plan you choose, LTK sets a limit on the number of creators you can work with per month. With the Connect plan, you can partner with up to 10 creators each month whereas Connect Pro lets you partner with up to 50 creators. Brands using Connect Scale can partner with an unlimited number of creators, making it ideal for agencies and brands running large-scale influencer campaigns.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
6. Skeepers
Pricing: On request
Influencer Pool Size: 100,000+
Integrations: Instagram, TikTok, YouTube
Best for: Small and Midmarket Businesses
Skeepers is a SaaS-based influencer marketing platform designed to amplify brand image and sales through authentic user-generated content. With authenticity being its biggest focus, this influencer marketplace has a large community of micro and nano-influencers that have been pre-vetted. This streamlines the influencer selection process for brands using the marketplace to identify influencers for their campaigns.
The platform aids brands with user content generation, manageable from a unified dashboard. With Skeepers, brands can streamline their campaign logistics, focusing on building influencer relationships and evaluating results.
A standout feature is Skeepers’ provision of a 10-year license on influencer-generated content, all housed within its Shoppable Content. This enhances user engagement and is strategically positioned to improve website conversion rates. Integrated API functionalities provide real-time insights, enabling brands to refine their campaigns based on real-time data continually.
The platform’s efficacy was showcased in its partnership with “Little Big Change,” achieving a 71% video completion rate. For brands targeting precise influencer collaborations for their campaigns coupled with actionable analytics, Skeepers emerges as a feasible choice in the influencer marketing space.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
7. #paid
Pricing: On request
Influencer Pool Size: Undisclosed
Integrations: Facebook, Instagram, TikTok
Best for: Businesses of all sizes
#paid prefers the term “creators” over “influencers.” The company operates, what it calls, an all-in-one creator marketing platform. It recognizes that influencers were creators first. Their influence directly results from being so good at creating content that they end up building an audience. Influencers (creators) should be creating exciting content and should be a good fit for a brand.
#paid follows a matching process that takes advantage of a network of creators that have been fully opted-in and authenticated. This significantly improves efficiency with 92% of creator matches approved in the first round. You can choose from 150+ creator categories and connect with your ideal influencers through the marketplace. Moreover, this influencer market place is ideal for brands that want to work with creators from underrepresented communities.
In many ways, #paid appears to function like any other influencer marketplace: you create campaign briefs to describe the goal of your campaign, the scope of the content you’re looking for, and a little about who the ideal creator might be. #paid has a few differences, however.
One is Whitelisted Ads, where you select certain creators and content for paid Facebook and Instagram ads. #paid connects with Facebook Ads Manager and allows these ads to be pushed into timelines and feeds under the creator’s handle. When setting up your campaigns, you specify the percentage of your budget allocated to organic posts and whitelisted ads.
Also, #paid has Handraise, where creators can signal interest in your campaign, waiting for you to call upon them. Creators have to write a message that describes why they believe they’re a good fit for your campaign. #paid vets each creator submitting a pitch before the brand sees them and only shows pitches from relevant creators. This speeds up your influencer selection process, allowing you to quickly activate them and kickstart your campaign.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
8. Intellifluence
Pricing: From $99
Influencer Pool Size: 200,000+
Integrations: Facebook, Instagram, TikTok, Twitter (X), Pinterest, YouTube, LinkedIn, Twitch, Reddit
Best for: Small and Midmarket Businesses
As you can see from the pricing level, Intellifluence targets small businesses. You can even test the platform for free with the Free plan, which allows up to five influencer marketplace applications and five campaign pitches. There are three levels of paid plans, each offering varying numbers of campaigns and marketplace applications. With each plan, you can access the platform’s entire pool of influencers as well as 19k influencer offers.
Meanwhile, influencers can access the influencer market place completely for free. Upon joining the marketplace, influencers can immediately browse curated offers and even receive free products and cash in exchange for reviews.
Businesses will find several types of campaigns available depending on their goal—driving engagement, pushing content, or building a campaign around product reviews. As well as finding influencers able to feature your product on their social channels, you can also create campaigns around getting reviews on Amazon and Soundcloud, blogs, and podcasts.
Campaigns can be public or private. In public campaigns, you publish briefs to the Intellifluence Marketplace, targeting influencers who match the criteria you set. Alternatively, you can pitch directly to influencers you find using the discovery tool.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Campaign Management, Product/Gifting Tools, Payment Processing,
Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, Reddit
9. Klear
Pricing: On request
Influencer Pool Size: 30+ million
Integrations: Instagram, TikTok, YouTube, Twitter (X)
Best for: Solopreneurs, Ecommerce Businesses, Enterprises
Klear has a massive database of influencers divided into thousands of topic categories.
The platform offers an end-to-end experience, although it has real strengths in data and analytics. It collects data from leading social networks to connect brands with a huge selection of influencers across various categories.
Klear claims to be 2x more targeted than other influencer tools in the market, with the ability to connect you with niche and micro-influencers. It provides you with advanced filters so you can segment creators by industry, region, language, past collaborations, and more.
You will find deep analytics about each influencer’s audience demo- and psychographics to further narrow your search. Yet as complex as the data is, Klear presents it to you in easy-to-read graphs that visualize the data. You can break it down to as much detail as you need.
You can manage your campaign and keep your whole team synchronized with Klear’s integrated CRM. Monitor and manage campaign assets from start to finish. Communicate with your influencers using Klear Connect, their integrated messaging feature that acts as a hub for all influencer communication and collaboration.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
10. Post for Rent
Pricing: On request
Influencer Pool Size: 1+ million
Integrations: Undisclosed
Best for: Businesses of all sizes and Agencies
As its name indicates, Post for Rent is a marketplace platform that emphasizes the transactional basics of influencer marketing. Yet, Post for Rent is much more than that. It makes all the tedious stuff involved in the process almost effortless, thanks to an interface that’s straightforward and fun to use.
Post for Rent looks like a marketplace, yet it acts like an enterprise software suite. As a result, it’s particularly great for small to mid-sized companies whose marketing aspirations are bigger than their departments and budgets. Like many of these tools, you can either use the software yourself or use their managed services.
Find influencers and check their credibility, engagement rate, audience interests, brand affinity, demographics, and much more using Post for Rent’s influencer search and profile analytics. Once you’re ready to begin a collaboration, you will find all the tools you or your team need to manage each step of a campaign in real time.
Post for Rent considers both sides to an influencer transaction, however. The company offers an influencer app where influencers can manage all their brand collaborations in one place.
Besides its influencer campaign management platform, Post for Rent also has Influencer ERP software which targets a different clientele – larger brands and agencies. These include multiple user accounts, team collaboration, client management, and the ability to make more data-driven decisions on your shortlist of influencers.
The software takes agency efficiency to another level with its advanced media planner tool that you can use for automating content fee calculation and making instant modifications. It even automates other aspects of influencer campaign management such as contract creation, invoicing, payments, and more.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Payment Processing, Client Relationship Management,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
11. Insense
Pricing: From $400 per month
Influencer Pool Size: 20,000+
Integrations: Instagram, TikTok
Best for: Small and Midmarket Businesses
Founded in 2016, Insense is a creator marketplace that focuses on user-generated content and branded content ads at scale. It has a global network of vetted creators, mostly based in the United States, that can deliver mobile-first digital assets in 1-3 weeks. Insense also has creators from Australia, Canada, and the U.K. as well as across Europe. While the marketplace doesn’t focus on a specific niche like some of the other influencer marketing platforms, its network is mostly active in the lifestyle category.
Not only can Insense increase your return on advertising spend (ROAS), but it can also reduce your production costs. According to the company’s LinkedIn page, influencers that have used their platform have increased their ROAS by as much as twelvefold and click-through rate (CTR) by threefold.
To help you get set up, Insense will match you with creators in its network that align with your brand identity and goals for the specific project. However, you still have the final say over which creators you want to assign. Alternatively, you can use a number of filters such as social platform, age, location, category, etc. to search for ideal creators on your own. Then, to help you with the influencer relationship management side of things, there are various easy-to-use features like direct chat.
One of the major attractions of Insense is the pricing structure. Unlike many other platforms that use custom pricing that’s only available upon request, Insense is upfront about costs. It uses a subscription model and also gives you the option of a self-service plan, which is useful when you need to keep the costs as low as possible. Another way that you can reduce your expenditure is by signing up for only UGC. This feature makes it a great platform if the thing that you’re after is just the raw content.
Moreover, the Insense creator network is made up of creators with different rates. This makes it easy to work with creators within your budget size. With this focus on pricing transparency, this is the ideal influencer marketplace for businesses that have a tight budget to work with.
Key Features: Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: TikTok, Instagram, Facebook
12. Humanz
Pricing: On request
Influencer Pool Size: Undisclosed
Integrations: Facebook, Instagram, YouTube, Twitter (X), TikTok
Best for: Small and Midmarket Businesses
Humanz aims to remind brands that influencers and their audiences are people – not just numbers in AI-generated algorithms. Becoming too data-obsessed and focused on numbers can come at the detriment of your campaigns. Ironically, Humanz uses AI to crawl the social web and perform an in-depth analysis of all public profiles (with >1k followers). As a result, the platform can generate influencer profiles to tell you about the person behind each account.
In addition to all the data captured by Humanz’s AI, the platform also has thousands of registered influencers. For these people, Humanz has centralized and streamlined things like communications, content approval, and scheduling. In addition, the company has a mobile app for influencers, which allows them to swipe through each other to find like-minded creators with whom to collaborate.
Creating campaigns is an in-depth process. You can select whether you want the campaign to accept bids from interested influencers or just move forward with your own influencers and use Humanz as a campaign management tool.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,
13. Tagger Media
Pricing: On request
Influencer Pool Size: 8.5+ million
Integrations: Facebook, Instagram, YouTube, TikTok, Twitch
Best for: Businesses of all sizes
Tagger began life as a music recommendation engine, tracking social conversations and analyzing fan preferences. In time, though, the company pivoted to influencer marketing. After its acquisition by Sprout Social in 2023, Tagger Media has been renamed as Tagger by Sprout Social.
Tagger now tracks more than 9 billion social conversations resulting in an incomprehensible amount of points—all indexed, analyzed, and searchable, by brands and agencies alike. Its data is so detailed that you can call Tagger a fully-fledged digital marketing research tool.
Yet it’s also a straight-ahead influencer marketplace, home to millions of influencer profiles from across the globe. These profiles have already been vetted by Tagger, making it easier to find reliable influencers to work with. The platform helps you perform influencer searches with 50+ unique search filters, which can further be narrowed down into 1000+ search combinations.
You’ll find campaign management and reporting, in addition to discovery and activation.
The platform relies heavily on social listening to give its customers a deeper understanding. For example, it can show whether audiences merely passively follow influencers or whether they are actively communicating. Are they having conversations about an influencer’s niche?
A standout feature is the Affinity Engine, which is the company’s proprietary algorithm that identifies brands and creators having a strong affinity. The algorithm uses audience psychographics and machine learning to identify similarities between profiles, enabling you to work with influencers that are highly aligned with your campaigns.
Tagger streamlines communication. You can have a single interface for handling all incoming requests and include pre-qualifying questions in application forms to save everyone a lot of time. In addition, you can create customizable templates that make sending individual and bulk messages quick to deploy yet appear like a personal message.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
14. Influence.co
Pricing: BASICS: Free for both influencers and businesses. PRO: $4/mo. for influencers, $600/mo. for businesses.
Influencer Pool Size: 300,000+ members
Integrations: Facebook, Instagram, YouTube, TikTok, Amazon, Twitch, Pinterest, Twitter (X), Snapchat
Best for: Businesses of all sizes and Agencies
Influence.co describes itself as a professional network designed for influencers and creators. The marketplace allows influencers to create a profile to make money, learn from one another, and meet people through communities. So, you could think of Influence.co as being like LinkedIn for influencer marketing.
Although Influence.co can do everything you’d expect of an influencer marketplace, it has one unique feature. It also functions as a kind of social media platform, making it easy for brands to foster and sustain the sorts of authentic and long-term relationships that are at the heart of influencer marketing. It is now a social network and marketplace with thousands of members that include a mix of influencers, businesses, and individual users.
Unlike most influencer marketplaces, influencers here have greater control over their profile and can write their own bio and create a portfolio of their past collaborations. In addition, brands/agencies with Pro accounts can look at more advanced demographics. Brands and agencies also create profiles, which work like a company page on LinkedIn, and their employees create profiles and become team members for the brand.
Influencers can perform brand searches in this marketplace so they can identify opportunities for collaboration. Moreover, the Influence.co search engine lets you perform searches for Amazon influencer shops and even influencers who have worked with specific brands.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
15. Cohley
Pricing: From $18,000
Influencer Pool Size: 50,000+
Integrations: Facebook, Instagram, YouTube, TikTok, Pinterest, Amazon
Best for: Businesses of all sizes and Agencies
Cohley is a platform dedicated to content first. It recognizes that not every talented content creator will have influence, and not every influencer makes great content. As such, Cohley connects brands with professional photographers and videographers, up-and-coming creators (“Nemos”), and full-on influencers. Through this influencer market place, brands retain licensed rights to the use of any content created as part of these partnerships.
The marketplace boasts one of the most diverse influencer communities, with 59% of the platform’s creators being non-White. The community is mostly made up of millennial creators (58%) and Gen-Z creators (35%) located in the U.S., Canada, and Europe.
The platform’s analytics tell you which content is performing well so you can reuse the most successful content across key marketing channels. That means every time you reuse a photo or video, you effectively lower the cost of curating content for your campaigns.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Influencer Content Amplification,
Channels: Facebook, Instagram, TikTok, Websites
16. Tribe Dynamics
Pricing: On request
Influencer Pool Size: Undisclosed
Integrations: Facebook, Instagram, YouTube, TikTok, Pinterest
Best for: Small and Midmarket Businesses
Tribe Dynamics describes itself as the “Google Analytics” of influencer marketing strategies. It aims to take a holistic approach to analyzing and measuring the influence landscape. The platform claims to be the first to use the metric of Earned Media Value for social media.
Although Tribe Dynamics provides tools for most stages of the influencer marketing journey, its main emphasis is on analytics. It automatically tracks and measures influencer brand mentions—even on Instagram Stories and TikTok.
You can use intuitive community segmentation and filtering capabilities to analyze the composition and impact of your influencer community. This makes it easier to surface the right influencers for your upcoming initiatives. Once your campaigns are underway, you can keep a real-time pulse on campaign performance and benchmark data against past activations. As a result, you can quickly pivot your strategy for optimized results.
Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, Twitter, TikTok
17. Aspire (formerly AspireIQ)
Pricing: On request
Influencer Pool Size: 50+ million
Integrations: Instagram, YouTube, TikTok, Pinterest
Best for: Small and Midmarket Businesses
Aspire uses a dual process to build its database of influencers. It has found many influencers using its underlying algorithm, crawling the web and gathering massive amounts of social data. However, influencers need to have an account on the platform to participate in campaigns.
The influencer discovery feature gives brands various ways to find the right influencers. In addition to the standard search process, you can use the “Quickmatch” feature, which suggests influencers based on your preferences. If you’re interested, you can invite them to collaborate or make an offer right there for an existing campaign. Otherwise, you click “Skip” to view another influencer.
You can also use Aspire’s social listening abilities to track mentions of your brand. Another useful feature is the ability to search for influencers by matching their content to an image you provide.
Aspire claims to have created the world’s largest creator marketplace. The platform’s campaign marketplace allows talented creators to raise their hands as true brand fans. As a result, you can quickly get connected with influencers who are eager to work with your brand for authentic partnerships. The platform claims to be able to help you find influencers in half the time by enabling both inbound and outbound discovery.
Aspire has features covering every aspect of campaign management from the beginning to the end of any campaign. These include campaign creation, campaign lifecycle management, digital term sheets, product tracking, content collaboration, trackable sales links, a creator performance spreadsheet, campaign analytics, and payments.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
18. impact.com
Pricing: On request
Influencer Pool Size: 80,000+
Integrations: Facebook, Instagram, YouTube, TikTok
Best for: Businesses of all sizes and Agencies
Impact.com is a leading partnership management company offering cutting-edge marketing solutions to businesses across various industries. One of its premier offerings is a comprehensive end-to-end influencer marketing platform that has successfully engaged influencers and content creators to generate impactful collaborative content pieces.
When you join the platform’s Marketplace, you get access to thousands of opted-in creators who have been thoroughly vetted. This saves you time in your influencer search as you don’t have to manually vet the influencers you want to work with. The Marketplace supports outbound discovery and lets you contact creators directly. It also enables inbound discovery by allowing you to receive proposals from creators who are interested in your campaign.
The platform streamlines the entire influencer marketing process, from influencer recruitment and segmentation to campaign analysis. With a proprietary influencer marketplace, audience analysis, and collaboration tools, Impact.com ensures relevant and impactful collaborations.
It offers automated workflows for content approval to maintain consistency and quality. Meanwhile, its comprehensive campaign analytics allow brands to evaluate influencer performance and identify top performers. This enables you to quickly pivot and optimize your campaigns to generate impressive results.
Impact.com goes the extra mile by providing influencer whitelisting, which allows brands to advertise directly through influencers’ social media accounts, with the influencer’s permission. The platform also offers features for compensating influencers for their work, streamlining the payment process.
The platform’s powerful Influencer Relationship Management (IRM) tool helps brands cultivate and track thousands of relationships in one place, and comprehensive reporting provides in-depth insights into campaign performance.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Things to Consider When Choosing an Influencer Marketplace
With so many influencer marketplaces to choose from, it can be tricky to decide which one is the best fit for your brand. Here are some factors to consider:
Your campaign's KPIs
Having a defined set of KPIs and metrics in place for your marketing campaign is always a good idea. This way, you can measure whether or not your campaign was successful in achieving its goals. When looking at different influencer marketplaces, take note of the analytics and reporting features and functionalities each one offers. This will ensure that you are able to track your progress and determine whether or not the marketplace is helping you achieve the desired results of your marketing strategy.
For instance, a marketplace like GRIN offers powerful analytics and reporting to keep track of your program’s success. You can monitor KPIs using real-time performance data for your campaign as a whole or even for specific influencers. You’ll be able to quickly see how much you’ve spent, how many pieces of content have been created, how much impressions and engagements you’ve generated, and more.
As such, you get the insights you need to quickly pivot based on what’s working and what’s not. This may involve ramping up your partnerships with the top-performing influencers, for instance. Or it may involve amplifying the top-performing influencer posts with paid social media ads.
Source: grin.co
Which social media platforms do you want to focus on?
Being active on all social media platforms is ideal for a wider reach. However, this is not always possible, especially for small businesses with limited resources. When looking at influencer marketplaces, take note of the social media platforms they focus on. This way, you can ensure that you are able to find influencers who are active on the platforms that matter most to your brand.
Most of the marketplaces discussed above support Instagram, although others like LTK Connect don’t focus on specific social media platforms. This influencer marketplace is typically focused on ecommerce content creators who would be able to create promotional content across a variety of social networks.
Meanwhile, marketplaces like #paid only focus on creators from Facebook, Instagram, and TikTok, which is more than enough if these are the only platforms you want to build your campaign around. However, if you also want to execute your campaign through say a platform like Twitch, you’ll need to look for a marketplace that supports this option.
For instance, Influence.co has creators from almost all the leading social networks including Twitch, Pinterest, and Snapchat. So this marketplace would be great for discovering influencers who have built a significant presence on those social networks.
The size of your budget in relation to ROI
Your marketing efforts will only be as good as your budget allows. When looking at influencer marketplaces, take note of the pricing model each one uses. Some platforms charge a flat fee, while others take a commission from the influencers they connect you with.
Keep in mind that in most cases, you’ll also have to pay additional fees to influencers on top of the marketplace fees. So, for example, let’s say you pay the $600 per month fee to access the Pro plan for Influence.co. You then create a recurring campaign activating 20 influencers who each charge $150 per post and you want them to create five pieces of content each month. That means your monthly expenses would amount to at least:
20 influencers x 5 content pieces = 100 pieces of content
100 pieces of content x $150 = $15,000
+ $600 marketplace fee
= $15,600
As you vet the influential people you want to work with, keep in mind how much you are willing to spend on each one. This will help narrow down your options and avoid overspending. Remember, you want to make sure that you are getting a good return on investment for your marketing spend.
This is why, going back to the first point, it helps to use a marketplace that offers robust analytics to keep track of your campaign expenses. Make sure the marketplace lets you monitor your campaign expenses and total sales to easily calculate your ROI in real time. That way, you can avoid overspending and make adjustments that will deliver greater ROI while minimizing costs.
Similarly, this is also a good reason to look for a marketplace where you can find creators whose rates align with your budget. A marketplace like Influence.co comes with advanced search filters so you can do just that. You’ll be able to set a rate range and search for influencers whose fees fall within that range. This simplifies the process of narrowing down influencers that fit your budget, allowing you to control your spending. Additionally, you can also find a marketplace like Influence.co, which offers a price criterion so you can look for influencers whose rates are within your budget.
Source: influence.co
Do they have the tools and resources you need?
The best influencer marketing platform will have all the features and resources you need to successfully launch and manage your influencer marketing campaign. When looking at different marketplaces, take note of the tools they offer and the workflow they have in place, such as reporting and analytics, influencer data and statistics, and contract management. These can save you time and effort in managing your influencers and tracking your campaign's progress.
For example, if you need a marketplace that enables you to manage influencer payments in one place, an option like Upfluence would be ideal for you. This influencer market place comes with a payment management feature where you can keep track of payment requests, total unpaid fees, amount due for each influencer, and more. For each influencer, you’ll be able to see the payment status, when payment was authorized, and which campaign it’s for so you can avoid issues such as forgetting to pay influencers on time or accidentally paying them twice for the same campaign.
Source: upfluence.com
Not only that, but the built-in payment system also makes it easier to maintain compliance by automatically collecting W9-W8 forms from each creator. This information is easily accessible in the payment dashboard for tax compliance.
Additionally, you can also find marketplaces that come with sophisticated influencer data to aid your search. For instance, Tagger’s Affinity Engine simplifies influencer search by giving you an overview of their profile affinity in percentage. At a glance, you’ll be able to quickly tell whether an influencer’s profile is aligned with your brand.
You might also find value in Humanz’s performance forecasting tool. The marketplace uses AI to analyze the connection that each influencer has with their true followers, allowing them to accurately predict their expected influence. This allows you to forecast their performance in specific categories so you can further streamline your search.
Even if the marketplace doesn’t come with built-in capabilities to do everything you need to do, it should be able to integrate with third-party tools that offer those features. For example, Tagger also integrates with Dropbox Sign, which allows you to leverage the tool’s contract management features as a part of your workflow. This makes it easy to formalize your collaboration agreements and keep all your campaign documents organized in one place.
How the marketplace understands SEO
Obviously, you want to partner with an influencer marketing marketplace that knows a thing or two about search engine optimization. This will ensure that your influencer marketing campaign can reach the right people and generate the desired results. When looking at different marketplaces, take note of how they connect you with influencers and the strategies they use to help you reach your target audience. Also, SEO is an ever-changing landscape, so you want to make sure that the marketplace you choose can keep up with the latest trends and changes.
With UGC being capable of enhancing your SEO efforts, you might be looking for a marketplace that supports influencer collaborations not just within social media platforms but also for your brand webpages. For example, Skeepers lets you publish user-generated content across multiple channels beyond your social media pages. The marketplace supports UGC publication on your brand webpages and retailer sites to enhance the shopping experience while simultaneously supporting your SEO efforts.
Moreover, it allows you to manage your reviews and respond to them in one place. You can moderate UGC to ensure authenticity and easily manage your brand reputation without having to switch to multiple platforms.
What type of influencers do they have in their network?
The quality of the influencers in a marketplace's network can make or break your marketing campaign. When looking at different marketplaces, take note of the type of influencers they have in their network. Ideally, you want to find a platform with a wide range of influencers, from top-tier celebrities to micro-influencers. This way, you can choose the right influencer for your campaign based on your budget and marketing goals.
Alternatively, it’s also a good idea to look for a marketplace that specializes in specific types of influencers to guarantee quality and authenticity. Klear, for instance, offers an expansive selection of niche and micro-influencers whereas Skeepers is a great option for those looking into nano-influencer partnerships. Meanwhile, LTK Connect would be a great option for brands that are specifically looking for ecommerce influencers.
Final Thoughts
Finding the right influencer for your brand is essential to the success of any influencer marketing campaign. But, finding the best one can be a challenge. You would have to wade through thousands of profiles on different platforms before you find the perfect match.
The 18 influencer marketplaces listed in this article are some of the best ones in the business and should make it easier for you to find the right brand influencers by curating a selection of top-tier talent and making them readily available in one place. Each marketplace has its own strengths and weaknesses, so it is important to choose the right marketplace for your needs. At the end of the day, the most important thing is to find an influencer you can build a long-term relationship with and who will be a positive force for your brand.
Frequently Asked Questions
How do you pick the best influencer marketplaces?
You can pick the best influencer marketplaces by considering things like the types of influencers in their network, the social media platforms they support, and the features they offer. For example, if you’re running a nano-influencer gifting campaign on Instagram, you should look for a marketplace that primarily consists of Instagram nano-influencers and has a feature that supports influencer gifting.
What is a downside of using influencer marketplaces?
The major downside of using an influencer marketplace is that you often have to pay a fee to the platform. This may involve commissions or platform subscription fees, which could add up to increase your overall influencer marketing costs.
What is the best influencer brand marketplace?
Influence.co, Creator.co, and Klear are some of the best influencer brand marketplaces available right now. However, it’s important to note that what’s “best” for someone else may not necessarily be best for you. The best influencer brand marketplace for you is one that specifically addresses your unique needs.
