Top 20 Gaming Influencer Marketing Platforms (for Gamers & Brands)

Upfluence was founded in 2013 and has grown to hold a database of more than 3 million influencers with a collective reach of billions of followers. Upfluence clients can search its database using more than 20 filters. The platform’s “Top Gaming Instagram Macro & Micro Influencers in Henderson” page also offers a quick view of IG’s 10 best-performing gaming creators. Moreover, users can use its social listening capabilities to monitor influencers they’re interested in and their competitors.

Upfluence makes it easy to manage influencer marketing campaigns, set up budgets and campaign goals, create customized briefs for each campaign, and start working with influencers. You can also pay creators directly from the platform.

Aiming to give you a seamless management experience, the platform’s intuitive Influencer CRM allows users to efficiently store and manage crucial influencer information, such as contact details, contracts, and custom data fields. Automated email tracking is also integrated into the platform, streamlining communication with influencers.

Furthermore, Brandwatch excels in its unique customization options for creating private influencer networks. Brands can review creator applications, tailor onboarding, and receive multilingual campaign reports. The user-friendly, white-labeled dashboards improve the experience for both brands and influencers.

This gaming influencer marketing solution also has an efficient campaign management feature. It streamlines workflows, manages content approvals, tracks deliverables, and offers real-time reporting on various campaign parameters. Brandwatch’s social analytics help gaming firms measure product marketing campaign reactions, discover reasons behind consumer opinions, and determine the right time to engage with audiences in gaming discussions, including gaining the interest of new consumers.

A unique sharing tool showcases full influencer rosters via exportable sheets and live links, allowing brands to share their collaboration lists. The platform also provides robust tools for vetting influencers, ensuring they align with brand values and meet campaign criteria.

This commitment to helping creators get paid while enabling brands to make impactful connections has drawn big names like Airbnb, Google, and Victoria’s Secret to the platform, as well as esports and gaming brands such as Blast Esports, who rely on Modash’s deep database and streamlined processes.

Modash’s influencer database is impressive in both size and detail, covering every Instagram, TikTok, and YouTube creator with over 1,000 followers—totaling over 250 million profiles. 

This expansive database is bolstered by smart filtering tools, allowing gaming brands to locate specific influencers based on criteria such as location, follower count, engagement rate, and audience demographics. For example, brands can filter by audience interests, ensuring that they reach a demographic that truly resonates with their product or service.

This level of search precision proved invaluable for Ben Williams, Senior Influencer Manager at Blast Esports, who spearheaded a campaign using Modash to recruit influencers for a short-term event. 

By pre-vetting creators and executing a highly specific offer (a ticket in exchange for content), Ben was able to avoid negotiation and ensure a smooth, efficient recruitment process. Modash’s analytics provided the confidence needed to know each influencer was a good fit for Blast’s brand, saving time and resources on influencer management.

When it comes to influencer analysis, Modash shines by offering rich insights beyond typical metrics. Gaming brands can view engagement rates contextualized against the platform average, audience demographics, and reachability—critical insights for determining real influence over engagement volume. 

With a straightforward yet detailed profile overlay, users can check for fake followers, see the influencer’s past sponsorships, and explore a lookalike feature to find similar influencers who align with their target audience. It’s the kind of data-driven approach that benefited Blast Esports to power their recruitment strategy.

Modash has also made strides in simplifying influencer management with its relationship-building tools. Through a built-in Gmail integration, brands can manage communications directly within the platform, keeping every conversation with creators organized and easily accessible. 

Users can label influencers, make notes, and even track the progress of each campaign, ensuring every interaction stays streamlined. And, while Modash isn’t a full-fledged campaign management tool, its reporting feature and integration with Shopify make it a valuable asset for tracking campaign results. This functionality allows users to track discount codes and measure revenue performance, creating a clear view of each campaign’s ROI.

The platform also tackles payment processing, an area many gaming brands find cumbersome. With Modash, users can handle payments through an escrow system, where Modash manages the logistics of disbursing funds to influencers. 

While the process requires a few initial steps for each transaction, Modash takes on ongoing payment management—a feature that relieves brands of the headache of managing numerous payouts.

Modash has established itself as a user-friendly, data-driven solution, ideal for brands looking to streamline influencer discovery and management while keeping a keen eye on campaign impact.

When you subscribe to the platform’s startup plan, a campaign specialist will assist you in automating your influencer campaigns. Creator.co also enables you to create your affiliate program and choose partners from a network of over 200 million creators. Meanwhile, its managed service packages include paid ads and social media management. Creator.co ensures to boost your online presence through its team’s digital marketing expertise.

Julius offers access to more than 120,000 vetted influencers. You can select from over 50 filters to search and identify creators that align with your brand and target audience. Its social listening tool also helps you learn more about influencers through their past posts and previous brand collaborations. Since the platform covers a wide range of social media channels, gaming influencers can rest assured that they will find a home here. While Julius captures tons of data about each influencer, it also has analysts who work on every profile so brands can understand influencers better as people instead of data points.

Paired with VN Secure, Viral Nation’s AI-powered brand safety solution, brands gain access to cutting-edge technology for creator vetting, ensuring that partnerships align with brand standards in an industry where reputation is everything.

Speaking on VN Secure, Viral Nation was recently awarded the Innovation Award at the South By Southwest Awards. The award highlights VN’s ability to deliver unparalleled AI-powered brand safety solutions in the influencer marketing space.

CreatorOS has significantly streamlined influencer marketing workflows, allowing brands to easily discover top gaming influencers with targeted search capabilities. With CreatorOS, brands have tools to search, scout, and shortlist creators based on robust filters, ensuring they only engage with influencers whose content resonates with gaming audiences. 

The platform is built to connect creators, talent agents, and brands in an ecosystem where collaboration, actionable analytics, and advanced reputation management are the norms.

When Activision Blizzard Esports (ABE) sought to grow viewership and subscribers for its Call of Duty League (CDL), Viral Nation’s approach demonstrated the platform’s prowess. Facing the challenge of converting casual gamers into dedicated CDL fans, Viral Nation deployed a hyper-targeted influencer strategy. 

The team orchestrated a comprehensive ambassador program that maintained continuous coverage across YouTube, Twitter, Instagram, and TikTok over an entire seven-month season. By leveraging top creators in the Call of Duty ecosystem, Viral Nation created an immersive experience that transformed the CDL broadcasts into a community-driven event, amplifying engagement and hype.

This campaign not only increased CDL subscriptions by 32% YoY but also achieved 96 million impressions and 6.2 million views, setting records for the most-viewed esports event since 2020.

The campaign won Viral Nation the Platinum Award for Best Social Campaign at the 2021 AVA Awards. In fact, they won two Platinum Awards that year, the other being for their Resident Evil (Meta Quest) campaign.

VN Secure’s AI-powered capabilities are another asset that complements the platform’s gaming focus. With its creator vetting process, VN Secure provides brands with custom risk tolerance parameters that filter content across categories like hate speech, drug use, and violence. 

This brand safety measure offers unparalleled peace of mind for gaming brands concerned about aligning with influencers whose content resonates with their audiences without veering into controversial territory. For the Call of Duty League campaign, this careful vetting ensured that each influencer was a strong fit for CDL’s high standards, reinforcing the brand’s reputation.

Another core strength of CreatorOS is its integrated campaign analytics, which helps brands track impact and reach in real time. These capabilities offer insights into campaign metrics like CPM, audience engagement, sentiment analysis, and ROI calculations, letting brands adjust strategies mid-campaign if needed. 

Viral Nation has also made it easy for brands to import and organize influencer rosters, manage budgets, and track deliverables, all within one platform.

With high-level management tools, data insights, and a growing network of vetted creators, Viral Nation combines the appeal of deep creator intelligence with a user-friendly experience. 

Its impact is reflected in results like those seen in the Call of Duty League campaign, where engagement skyrocketed and subscriptions surged. Viral Nation even won two Best Social Campaigns awards at the 2022 AVA Digital Awards for their work on the Call of Duty League and Meta Quest.

For gaming brands looking to elevate their influencer marketing strategy, Viral Nation is a proven leader, continually setting benchmarks for success in this fast-paced industry.

If you’re looking for something outside the traditional models of influencer marketing, #paid might be for you. This platform was among the marketing pioneers to promote organizing influencer marketing campaigns to on different segments of sales segments and various marketing funnel stages. Like Grin, #paid understands that influencers have taken the time to grow and nurture an audience, creating and sharing content that resonates with their target audience and adding value. Instead of focusing solely on reach, #paid is a gaming influencer marketing platform that seeks to pair brands with influencers that are a good fit.

With #paid, brands can find the right influencers based on their goals and project scope. But the platform goes a bit deeper than that, letting brands use Whitelisted Ads, where specific creator content becomes paid Facebook ads and Instagram ads. This whitelisting or licensing process requires brands to connect with Facebook Ads Manager and push these content to their timelines and feeds using the creator’s name—with the latter’s permission. For gaming influencers, in-game usage rights allow brands to use your content as a short ad before the game starts or within the game. Whitelisting makes the content look more authentic because, while it will still be tagged as a sponsored post, the content doesn’t come from the brand’s account.

Influencers who want to participate in a brand’s influencer marketing campaigns can raise their hand to show interest. From there, the influencer will send a message to the brand, letting them know why they’re a good choice for the campaign and what their strategy will be.

NeoReach is a digital marketing platform that connects influencers across niches (including gaming) to the brands that need them. The tool uses an algorithm to mine social media platforms for data and indexes that data through their platform. As a result of this algorithm, brands can get direct access to data about more than 5 million influencers. Also, the website has dedicated pages showing “Top Lists” of Call of Duty, Counter-Strike, and game console influencers. Recommended larger businesses, NeoReach provides not only influencer data, but several tools to help brands find influencers, run influencer marketing campaigns, track their performance, and generate analytics-backed reports. This online solution’s analytics can help you identify the highest converting creative and audience sets to replicate effective content and target markets most receptive to them.

Furthermore, Blockchain gaming firms can tap NeoReach’s NFT marketing expertise, including developing minting timelines, organizing launches, and secondary market amplification.

Talkwalker is a social data analytics software company whose media monitoring feature empowers brands to find influencers who match their needs, particularly gaming personalities already making waves in their target markets. After recruiting and collaborating with the chosen creator, the platform’s consumer intelligence tools track the influencers’ impact on the brand’s marketing campaigns. Its social listening, benchmarking, and feedback analytics provide insights to connect better with consumers (including themes that resonate with various segments), enhance brand position, and understand public sentiment. Talkwalker also gives you access to Social Content Ratings, a social engagement and video performance measurement solution it acquired from Nielsen in 2020.

Brands can use Talkwalker to identify influencers and dig deeper into social data to find new ways to collaborate and connect. The platform offers over 50 filters to supply you with high-quality search data curated by its Blue Silk AI from 150 million websites, over 30 social networks, and 100 reviews, surveys, and other feedback sources.

Brands can choose from various content formats to promote their games. “Let’s Play,” the most popular format, showcases a game that’s played during an influencer’s live stream. Meanwhile, “Boost” identifies the set of creators needed to raise a game’s ranking to No. 1 on Twitch and enables simultaneous engagement with hundreds of them. “Watch Party” gathers a live audience by featuring influencers who will react or share their experience playing your game. “Display” flashes your adblock-proof branded content during an influencer’s live stream. Brands can also provide YouTubers pre-made videos or “Integrated” ads, which creators can feature in their recorded content. Finally, “Dedicated” ads are sponsored videos, which run for at least 8 minutes and describe a brand’s gaming product in depth. Each ad format varies in duration, the compatible social platform, and pricing (cost per viewer hour or cost per mille).

Mavrck is a full-service influencer marketing platform with over 3 million contactable influencers and a discovery tool equipped with over 20 filters, including fraud risk, and lookalike feature. Moreover, it uses Google’s Vision AI to detect images and videos that show your brand assets. In its latest enhancement, Mavrck search results now include terms and emojis in bios and captions that are related to the searched term. The platform lets brands connect their existing online presence and set up a dedicated site or page for customers.

Furthermore, the company works with leading reviews and content syndication providers to whitelist or license influencer content to your eCommerce site or retail partners. You can also use this digital tool’s online survey and focus group feature to test campaigns and products and discover consumer preferences. Meanwhile, Mavrck’s analytics allows you to predict your cost per engagement and cost per mille (or thousand impressions) in real time.

Although Mavrck has workflow tools for activating campaigns, you can tap the company’s expert team to directly assist you in sourcing gaming creators and making campaign checklists—including screening their scripts before streaming, and placing paid ads on social networks.

CreatorIQ has recently combined AI and large language models to power semantic search, which takes a 360-degree approach to creator evaluation. As a result, its creator discovery capabilities—which include active audience score (estimated number of active followers), social timeline, and audience data—can aid your background check on influencers for brand safety. You can review game-specific content within the platform— dating back to three years—and store streamer information in CreatorIQ’s built-in CRM.

The platform can facilitate the licensing of organic content pieces and negotiate with influencers for the creation of new branded content. You can also tap Gameinfluencer’s crew to shoot your next video documentary or livestream. Produce ads and game trailers featuring your influencer or 2 to 3-minute-long trailers of your game, which will be embedded in influencer videos. In addition, GameInfluencer works with major tracking and attribution systems—including AppsFlyer, Adjust, Tune, and Kochava—easing KPI tracking and measurement.

Meanwhile, over 116,000 streamers depend on this online solution, which has helped them secure over 410,000 micro-sponsorships on multiple platforms such as Twitch and YouTube. Registered streamers select a sponsored animation from inStreamly and add it to their streaming platform. Then, they earn based on the number of times viewers see this animation during their live stream (usually once per hour), regardless of their audience size. Statistics per streamer and campaign are also accessible for easy monitoring of metrics.

AspireIQ offers a self-service platform with a database of over 170 million influencers. While anybody can sign up for AspireIQ, creators must have at least 1,000 followers across Instagram, YouTube, TikTok, and Pinterest to view marketplace campaigns. The former requirement was more than 500 Instagram likes or 2,500 YouTube views. Influencers who meet the AspireIQ criteria will be added to the searchable database and can see proposals from brands. The search process is easy, using a Tinder-esque Quickmatch system to match up brands and influencers.

Gaming firms can tap the platform’s vast network, using advanced filters and Image Search to find influencers who match their target audience and brand aesthetic. They can also receive proposals from creators by posting their projects on Aspire’s Creator Marketplace. As a Meta partner, the platform lets you access Facebook Ads Manager directly to process “allowlisting” or content licensing.

Grin not only offers email marketing integration options but SMS and Slack, too. This way, you can reach Generation Z where they are—which might not be by email. Plus, you can keep your communication options in a single place, easing conversation tracking. In addition to communication tools, Grin includes everything you need for successful influencer marketing: finding the right influencers, relationship management, content management, analytics, reporting, payments, and more. The platform also includes a lookalike tool to search for new creators similar to your top-performing influencers.

Moreover, Grin can automatically pull influencer and user-generated content into a centralized location, making it easy to find, track, and repurpose as you see fit. You can also view and monitor the performance of your influencer marketing strategies, tracking engagements, likes, views, and sales.

Furthermore, Impact.com offers detailed reporting to gain insights into the performance of influencer partnerships. You can even predict performance for up to 90 days through its Optimize feature. With Impact’s conversion path analysis report, brands could identify trends and focus on referral partners that drove high-value incremental customers. Razer, a gaming hardware manufacturer, leveraged the platform’s automation technology, detailed reporting, and diverse network of gaming influencers to improve its efficiency, optimize its partnership program, and expand into new markets across Southeast Asia. The company experienced a 34% growth in its partnership program and a 33% decrease in time spent manually managing partners. As a result, the business was able to focus on creating great gaming hardware while still effectively reaching its target audience through influencer partnerships.

One of IMAI’s key advantages is its Performance Score, which predicts an influencer’s ability to generate sales, signups, or clicks based on historical campaign data. This ensures you’re not just working with creators who play your game—but ones who can move the needle.

Campaign setup is equally streamlined. You can define deliverables—e.g., “2 Twitch shoutouts and 1 YouTube clip”—and IMAI generates an AI-powered brief that’s distributed via the creator portal. Creators can upload content, track results, and view real-time earnings. For gaming brands offering rev-share or affiliate deals, this transparency is essential.

IMAI also tracks sales attribution across platforms using unique links, giving brands a clear breakdown of which creators are actually generating revenue. This is particularly useful when distributing beta codes or exclusive in-game rewards.

If you’re a studio or gaming brand looking for more than just influencer visibility—and want to track what content actually converts players—Influencer Marketing AI is a sharp addition to your marketing toolkit.