27 Social Media Marketing Tools That Will Give You an Unfair Advantage in 2020

There are over 3.48 billion social media users worldwide, and this marked growth of 9% year-on-year. With such high growth rates, this number is only going to increase in 2020. To reach out to this massive audience, you need to up your social media marketing game. 

If you want to make the most out of your social media marketing campaigns and manage them with finesse, you should consider using social media marketing tools. These tools can help simplify your work and improve your efficiency too. Here are the best ones you can use. 

27 Social Media Marketing Tools That Will Give You an Unfair Advantage in 2020:

1. Socialbakers

Socialbakers provides you with a whole range of social media marketing tools. You can get audience analysis, content intelligence, analytics, schedule posts, and also manage influencer marketing campaigns

Image via Socialbakers


Free trial available

10 profiles - $200/month

20 profiles - $400/month

2. Agorapulse

Agorapulse can help you market your brand on social media by allowing you to schedule your posts. You can also create contests, promotions, and quizzes to engage your audience. 

Additionally, it gives you access to in-depth analytics so that you can up your game as well.

Image via Agorapulse


Free trial available

Medium: $89/month

Large: $179/month

X-Large: $269/month

Enterprise: $459/month

3. Followerwonk

Followerwonk is one of the best social media marketing tools for Twitter. It can help you analyse your audience and connect you with relevant influencers as well. 

You can also compare your social graph with that of the others to understand how you fare compared to your competitors. 

Image via Followerwonk


Connect: Free

Target: $23/month

Multitask: $63/month

4. Buffer

When it comes to scheduling your posts on all major social media platforms, Buffer is the place to go. You can seamlessly post content to your social media accounts with a few clicks through it. 

Additionally, it gives you access to in-depth analytics on the performance of your account, as well. 

Image via Buffer


Basic: Free

Pro: $15/month

Premium: $65/month

Business: $99/month

5. BuzzSumo

BuzzSumo is one of the finest social media marketing tools that can help you come up with new topics for your social media posts. 

It helps you discover trending content and also allows you to find relevant influencers in your niche. This way, you can make the most of content marketing and influencer marketing. 

Image via BuzzSumo


Free trial available

Pro: $99/month

Plus: $179/month

Large: $299/month

Enterprise: $499+/month (Custom)

6. Audiense

Audiense is a social intelligence tool that can help you find your target audience and segment them. Through it, you can also optimise your audience engagement as it gives you access to detailed insights on your audience. It’s also got Twitter direct message chatbots.

Image via Audiense


Audiense Connect: Free to $99/month

Audiense Insights: $1499/month

7. ZeroFOX

ZeroFOX can help you secure your information on social media platforms. Additionally, this tool can help you improve your customer engagement by stopping reputation damage and social account hacking. 

You can also identify fraudulent activity that can impact your business through this tool

Image via ZeroFOX


Free demo available.

For pricing, you need to get in touch for a custom quote. 

8. Facebook Analytics

Facebook has their own analytics tool that can help you figure out how people engage with your content. 

It also provides you with detailed insights about your target audience through which you can further optimise your marketing campaigns. The best part is that it’s completely free to use. 

Image via Facebook Analytics


Facebook Analytics is completely free to use. 

9. Twitter Analytics

If you use Twitter for your social media marketing, you should use Twitter Analytics. This tool can help you measure your marketing campaign performance with ease. The data it provides can help you make informed decisions. 

Image via Twitter Analytics


Twitter Analytics is completely free to use.  

10. Hashtagify

If you need to find relevant hashtags for your business, you should use Hashtagify. This tool lets you research hashtags for Instagram and Twitter and helps you find the top influencers who use those hashtags as well.

Image via Hashtagify


Basic features are available for free

Personal: $19/month

Business: $64/month

Enterprise: $249/month

11. Analisa.io

Analisa.io uses the power of AI to give you detailed insights into Instagram profiles. You can also get followers and hashtag analytics. This way, you can find your top-performing posts, competitors’ strategy, audience demographics, and more. 

Image via Analisa.io


Basic: Free

Premium: $59/month

Plus: $109.55/month

Pro: $199.35/month

12. Tagboard

Tagboard helps you with social listening. All you need to do is enter a topic or hashtag into the search bar, and the tool will show you how the topic is being discussed online. This can help you figure out what content can be created to engage your audience. 

Image via Tagboard


Free demo available

For pricing of paid plans, get in touch with the team. 

13. Awario

Awario is a great social media monitoring tool that enables you to find brand mentions. You can also track the growth of your mentions and their reach to ascertain your brand growth. Additionally, you can generate leads through the tool too. 

Image via Awario


Starter: $24/month

Pro: $74/month

Enterprise: $249/month

14. Tailwind

Tailwind allows you to create and schedule posts on two of the most powerful visual marketing platforms - Pinterest and Instagram. You can bulk upload posts, Pin to multiple boards at once, and schedule through a simple calendar that’s drag-and-drop. 

Image via Tailwind


Free trial available

Plus: $9.99/ month

Professional: $799.99/month

Enterprise: Custom

15. Hootsuite

Hootsuite is one of the most powerful and prominent social media marketing tools. It can help you schedule posts, give you access to detailed analytics, and monitor keywords, and hashtags. 

Image via Hootsuite


Professional: $19/month

Team: $99/month

Business: $599/month

Enterprise: Custom

16. Oktopost

Oktopost lets you manage, measure, and monitor all of your social media activities. It’s unique because it’s specially designed for B2B businesses. You can also curate better content through its content curation feature. 

Image via Oktopost


Free demo available

For pricing, contact Oktopost. 

17. DrumUp

DrumUp can help you share engaging content on your social media accounts to stir up conversations. You can schedule posts easily and also measure your engagement right from the tool. 


Image via DrumUp


Free trial available

Starter: $15/month

Pro: $39/month

Small Business: $79/month

Agency/Large Business: $159/month

18. Quuu

Quuu gives you curated content suggestions related to your brand so that you can start conversations on social media. Their free library gives you access to over 500 topics so you’ll never run out of things to post. 

Image via Quuu


Free plan available

Pro: $8.33/month

Business: $40.83/month

19. Brand24

Brand24 is a social media listening tool that helps you find out what people are saying about your brand. You can also track brand mentions across the web through this tool. It also helps you identify influencers in your niche. 

Image via Brand24


Free trial available

Plus: $49/month

Premium: $99/month

Max: $199/month

20. Everypost

Everypost enables you to curate content from various relevant sources so that you can engage your audience on social media. You can directly share these posts to your social media accounts on platforms like Facebook, LinkedIn, and Twitter. 

Image via Everypost


Free trial available

Personal: Free

Pro: $9.99/month

Plus: $29.99/month

Advanced: $49.99/month

Teams: $99.99/month

21. SocialOomph

SocialOomph makes your job of posting on social media extremely simple. You can upload multiple posts on it at once and schedule them as well. It also offers follower analysis features that can help you improve your engagement rates. 

Image via SocialOomph


Personal: Free

Advanced: $15/month

Professional: $25/month

Business: $55/month

22. Sprout Social 

Sprout Social is one of the most popular social media marketing tools. It can help you schedule posts, and also assists you with social listening. You can also get detailed analytics of your account and manage it by delegating tasks to your team too. 

Image via Sprout Social


Free trial available

Standard: $99/user per month

Professional: $149/user per month

Advanced: $249/user per month

23. Cool Tabs

Cool Tabs helps you monitor the social networks to figure out what people are saying about your brand. It also helps you curate content related to your brand and generate engagement. It also gives you access to analytics.  

Image via Cool Tabs


Free trial available

Stone: $49/month

Gold: $199/month

Diamond: $399/month

24. Canva

Canva is an amazing social media marketing tool that can help you design stunning visuals for your accounts. Without any knowledge of graphic designing, you can use their ready-made templates and come up with your own photos in minutes. 

Image via Canva


Canva is free to use

Canva Pro: $9.99/month

25. Social Metrics Pro

This is a social media marketing tool for those who use WordPress. It can help you track your likes, Pins, and more right from your WordPress Dashboard. You can also see how many times your content has been shared on social media. 

Image via Social Metrics Pro


Single-Site: $27

Unlimited: $47

26. Animoto

If you don’t know how to make professional-looking videos, Animoto can do the job for you. It features storyboard templates and has a drag-and-drop video builder. All you need to do is use their canvas and build your professional video with ease. 

Image via Animoto


Free trial available

Personal: $5/month

Professional: $33/month

Business: $49/month

27. MeetEdgar

MeetEdgar helps you schedule posts on social media. Additionally, you can recycle your old content using this tool. It also lets you organise your content by category. Once it’s done with your scheduling queue, it starts recycling the content automatically. 

Image via MeetEdgar


Fixed price at $49/month.

Final Thoughts 

Your marketing on social media can become extremely simple when you use social media marketing tools. They can help you schedule posts, look for brand mentions, and also give you access to detailed analytics. Using these features, you can grow your brand online. So, check out these tools and incorporate them into your marketing strategy today. 

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