46 Social Media Marketing Tools That Will Give You an Edge in 2022 [Updated]

There were over 4.20 billion social media users worldwide in 2021, and this indicated growth of 13.2% year-on-year. With such high growth rates, this number is only going to increase. It already represents 53.6% of the world’s population and comprises 90% of global internet users. To reach out to this massive audience, you need to up your social media marketing game. If you want to make the most out of your social media marketing campaigns and manage them with finesse, you should consider using social media marketing tools. These tools can help simplify your work and improve your efficiency too. Here are the best ones you can use. 


Social Media Marketing Tools That Will Give You an Unfair Advantage in 2022:


1. Brandwatch (Formerly Falcon.io)

Brandwatch (Formerly Falcon.io)

This is an all-in-one social media platform that helps you manage your entire campaigns end-to-end. From planning content to scheduling and posting, it can help you with all aspects of your social media marketing.

It also gives you a single inbox to manage all your conversations, across platforms. It also has social media listening and analytics capabilities. You can use their advisory services to formulate a winning social media strategy.

Pricing

  • A 14-day free trial is available.
  • Essentials – $129 per month
  • Full Suite – On request
Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price starting at:$108
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Small, Medium, and Large businesses
Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Brand24

Brand24

Brand24 is a social media listening tool that helps you find out what people are saying about your brand. You can also track brand mentions across the web through this tool. It also helps you identify influencers in your niche. 

Pricing

  • Free trial available.
  • Plus: $49/month
  • Premium: $99/month
  • Max: $199/month
Brand24
4.6 out of 5 stars
Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.7
Support
4.8
Overall Score
4.6
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Media Monitoring
Brand Management
Hashtag Tracking
PDF reports
Influence Score
Presence Score
Newsletter Monitoring
Trending Links
Price starting at:$49
Pros and Cons
Easy-to-use platform
Coordinated follow-up process
Real-time monitoring
Simple organization on the platform
Mobile app could be better
Best for: Small & medium brands
Brand24
4.6 out of 5 stars
Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.

3. AgoraPulse

AgoraPulse

Agorapulse can help you market your brand on social media by allowing you to schedule your posts. You can also create contests, promotions, and quizzes to engage your audience. 

Additionally, it gives you access to in-depth analytics so that you can up your game as well.

Pricing

  • Free trial available
  • Medium: $89/month
  • Large: $179/month
  • X-Large: $269/month
  • Enterprise: $459/month
AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Competitive Analysis
Social Media Management
Team Workflow & Collaboration
Price starting at:$0
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

4. Talkwalker Analytics

Talkwalker Analytics

Talkwalker is a combination of social listening, reputation management, and analytics tools into one. It scours the web for conversations about your brand and identifies issues for you to manage before it escalates.

You can also get detailed reports about your brand health and can compare it to that of your competitors. It also helps you identify trends and find influencers to help you optimize your social media campaigns.

Pricing

  • Basic – $9,600 per year
  • Corporate – On request
  • Enterprise – On request
Talkwalker Analytics
4.5 out of 5 stars
Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.3
Support
4.5
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Price starting at:$
Pros and Cons
Excellent visualizations for trending topics, sentiments
Free search feature for quick insights
Comprehensive listening
All-in-one platform
Tagging can be slow to update
Steep learning curve
Similar to other tools on the market
Difficult user interface
Best for: Enterprise, MA, SMBs, agencies
Talkwalker Analytics
4.5 out of 5 stars
Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers.

5. BuzzSumo

BuzzSumo

BuzzSumo is one of the finest social media marketing tools that can help you come up with new topics for your social media posts. 

It helps you discover trending content and also allows you to find relevant influencers in your niche. This way, you can make the most of content marketing and influencer marketing. 

Pricing

  • Free trial available
  • Pro: $99/month
  • Plus: $179/month
  • Large: $299/month
  • Enterprise: $499+/month (Custom)
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$79
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

6. Audiense

Audiense

Audiense is a social intelligence tool that can help you find your target audience and segment them. Through it, you can also optimise your audience engagement as it gives you access to detailed insights on your audience. It’s also got Twitter direct message chatbots.

Pricing

  • Audiense Connect: Free to $99/month
  • Audiense Insights: $1499/month

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok


7. ZeroFOX

ZeroFOX

ZeroFOX can help you secure your information on social media platforms. Additionally, this tool can help you improve your customer engagement by stopping reputation damage and social account hacking. 

You can also identify fraudulent activity that can impact your business through this tool.

Pricing

  • Free demo available.
  • For pricing, you need to get in touch for a custom quote. 

8. Twitter Analytics

Twitter Analytics

If you use Twitter for your social media marketing, you should use Twitter Analytics. This tool can help you measure your marketing campaign performance with ease. The data it provides can help you make informed decisions. 

Pricing

Twitter Analytics is completely free to use.  


9. Hashtagify

Hashtagify

If you need to find relevant hashtags for your business, you should use Hashtagify. This tool lets you research hashtags for Instagram and Twitter and helps you find the top influencers who use those hashtags as well.

Pricing

  • Basic features are available for free.
  • Personal: $19/month
  • Business: $64/month
  • Enterprise: $249/month

10. Analisa

Analisa

Analisa.io uses the power of AI to give you detailed insights into Instagram profiles. You can also get followers and hashtag analytics. This way, you can find your top-performing posts, competitors’ strategy, audience demographics, and more. 

Pricing

  • Basic: Free
  • Premium: $59/month
  • Plus: $109.55/month
  • Pro: $199.35/month

Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection,

Channels: Instagram, TikTok


11. Tagboard

Tagboard

Tagboard helps you with social listening. All you need to do is enter a topic or hashtag into the search bar, and the tool will show you how the topic is being discussed online. This can help you figure out what content can be created to engage your audience. 

Pricing

  • Free demo available
  • For pricing of paid plans, get in touch with the team. 

12. Awario

Awario

Awario is a great social media monitoring tool that enables you to find brand mentions. You can also track the growth of your mentions and their reach to ascertain your brand growth. Additionally, you can generate leads through the tool too. 

Pricing

  • Starter: $24/month
  • Pro: $74/month
  • Enterprise: $249/month

13. Tailwind

Tailwind

Tailwind allows you to create and schedule posts on two of the most powerful visual marketing platforms – Pinterest and Instagram. You can bulk upload posts, Pin to multiple boards at once, and schedule through a simple calendar that’s drag-and-drop. 

Pricing

  • Free trial available.
  • Plus: $9.99/ month
  • Professional: $799.99/month
  • Enterprise: Custom

14. Oktopost

Oktopost

Oktopost lets you manage, measure, and monitor all of your social media activities. It’s unique because it’s specially designed for B2B businesses. You can also curate better content through its content curation feature. 

Pricing

Free demo is available. For pricing, contact Oktopost. 

Key Features: Campaign Management, Contact Management, Employee Referral Management, Referral Partner List,

Channels: Facebook, Twitter, LinkedIn, WeChat


15. DrumUp

DrumUp

DrumUp can help you share engaging content on your social media accounts to stir up conversations. You can schedule posts easily and also measure your engagement right from the tool. 

Pricing

  • Free trial is available.
  • Starter: $15/month
  • Pro: $39/month
  • Small Business: $79/month
  • Agency/Large Business: $159/month

16. Quuu

Quuu

Quuu gives you curated content suggestions related to your brand so that you can start conversations on social media. Their free library gives you access to over 500 topics so you’ll never run out of things to post. 

Pricing

  • A free plan is available.
  • Pro: $8.33/month
  • Business: $40.83/month

17. Socialbakers

Socialbakers

Socialbakers provides you with a whole range of social media marketing tools. You can get audience analysis, content intelligence, analytics, schedule posts, and also manage influencer marketing campaigns.

Pricing

  • Free trial available
  • 10 profiles – $200/month
  • 20 profiles – $400/month

Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,

Channels: Facebook, Instagram, YouTube, Twitter


18. Everypost

Everypost

Everypost enables you to curate content from various relevant sources so that you can engage your audience on social media. You can directly share these posts to your social media accounts on platforms like Facebook, LinkedIn, and Twitter. 

Pricing

  • Free trial available.
  • Personal: Free
  • Pro: $9.99/month
  • Plus: $29.99/month
  • Advanced: $49.99/month
  • Teams: $99.99/month

19. Socialoomph

Socialoomph

SocialOomph makes your job of posting on social media extremely simple. You can upload multiple posts on it at once and schedule them as well. It also offers follower analysis features that can help you improve your engagement rates. 

Pricing

  • Personal: Free
  • Advanced: $15/month
  • Professional: $25/month
  • Business: $55/month
Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.4
Ease of Use
4.0
Support
3.8
Overall Score
3.7
Features & Pricing
Content Management
Conversion Tracking
Keyword Filtering
Post Scheduling
Price starting at:$55
Pros and Cons
Extensive integrations
Lifetime free account
Competitive features for post publishing and use
Bulk scheduling feature
Fast billing cycle every 2 weeks
​Basic reporting features for some platforms
Best for: Social media users
Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.

20. Sprout Social

Sprout Social

Sprout Social is one of the most popular social media marketing tools. It can help you schedule posts, and also assists you with social listening. You can also get detailed analytics of your account and manage it by delegating tasks to your team too. 

Pricing

  • Free trial available.
  • Standard: $99/user per month
  • Professional: $149/user per month
  • Advanced: $249/user per month
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$89
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

21. Cool Tabs

Cool Tabs

Cool Tabs helps you monitor the social networks to figure out what people are saying about your brand. It also helps you curate content related to your brand and generate engagement. It also gives you access to analytics.  

Pricing

  • Free trial available
  • Stone: $49/month
  • Gold: $199/month
  • Diamond: $399/month

22. Canva

Canva

Canva is an amazing social media marketing tool that can help you design stunning visuals for your accounts. Without any knowledge of graphic designing, you can use their ready-made templates and come up with your own photos in minutes. 

Pricing

  • Canva is free to use
  • Canva Pro: $9.99/month

23. Social Metrics Pro

Social Metrics Pro

This is a social media marketing tool for those who use WordPress. It can help you track your likes, Pins, and more right from your WordPress Dashboard. You can also see how many times your content has been shared on social media. 

Pricing

  • Single-Site: $27
  • Unlimited: $47

24. Animoto

Animoto

If you don’t know how to make professional-looking videos, Animoto can do the job for you. It features storyboard templates and has a drag-and-drop video builder. All you need to do is use their canvas and build your professional video with ease. 

Pricing

  • Free trial available
  • Personal: $5/month
  • Professional: $33/month
  • Business: $49/month

25. Meet Edgar

Meet Edgar

Meet Edgar helps you schedule posts on social media. Additionally, you scan recycle your old content using this tool. It also lets you organise your content by category. Once it’s done with your scheduling queue, it starts recycling the content automatically. 

Pricing

  • It is available for a fixed price of $49/month.
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.4
Support
4.6
Overall Score
4.4
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Price starting at:$29.99
Pros and Cons
Easy post recycling options
"Best time to publish" feature
Expensive price points
User interface can be difficult to use
Lack of platform integration
Best for: Businesses of all sizes
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

26. Sendible

Sendible

Sendible is a multi-functional social media marketing and management tool. It helps you optimise your posts for each platform and then post them at the best times to get the highest engagement rates.

You can also use it to create your social media content calendar to review and schedule your social campaigns. It also has built-in analytics tools to provide you with detailed reports on your campaign’s performance. The best part is that they add a human touch by collaborating with you like a team, instead of just selling you a product.

Pricing

  • A free 14-day trial is available.
  • Starter – $29 per month
  • Traction – $99 per month
  • Growth – $199 per month
  • Large – $299 per month
Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.5
Support
4.5
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$24
Pros and Cons
Excellent social scheduling features
Content recommendation tools
Social engagement platform
Brand monitoring
Social listening feature can be slow
Clunky organization of the platform
Best for: SMMs, corporate marketing teams and digital agencies
Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

27. Sprinklr

Sprinklr

Of all the tools listed here, Sprinklr is probably the most complex and yet makes things extremely simple for you. It has a powerful AI-based core platform that supports multiple social media functions.

You can use it for social media marketing, advertising, research, customer engagement, and customer care. It is highly regarded in the field of social media listening and has capabilities unmatched by any other tool.

It also has powerful compliance and user management capabilities to manage your processes in an organised way.

Pricing

  • Contact them to find out their pricing options.

28. Buffer

Buffer

When it comes to scheduling your posts on all major social media platforms, Buffer is the place to go. You can seamlessly post content to your social media accounts with a few clicks through it. 

Additionally, it gives you access to in-depth analytics on the performance of your account, as well. 

Pricing

  • Basic: Free
  • Pro: $15/month
  • Premium: $65/month
  • Business: $99/month
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesse
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

29. Feedly

Feedly

This is one of the best content curation tools that can be very useful for your social media marketing. It is not always feasible to create social media content from scratch frequently and consistently. That is where Feedly can help you.

You can use it to find and share relevant content for your brand or niche. It has advanced filters to help you organise your feed and see only relevant content.

It is also a great tool to keep up with the influencers in your niche. See what they’re talking about and join the conversation.

Pricing

  • A free trial option is available.
  • Pro – $8 per month
  • Pro+ – $12 per month
  • Business – $18 per month

30. Missinglettr

Missinglettr

This is a unique tool that takes care of your social media posts for you. You simply need to focus on creating good content for your blog and this tool will handle the social media promotion for it.

It scours your blog and automatically creates several social media posts to promote each blog post. This can save you a lot of time and effort that you would have to invest in social media promotions.

Pricing

  • A 14-day free trial is available.
  • Solo – $9 per month
  • Pro – $39 per month

31. AdEspresso

AdEspresso

This is one of the best social media advertising tools that can help you boost the performance of your social media marketing campaigns. Advertising provides more options to grow your audience base and reach more people. And, AdEspresso makes advertising easy for you.

Pricing

  • You can try it for free. The paid plan is for $59 per month, billed annually.

32. Post Planner

Post Planner

This is one of the most effective content planning and scheduling tools and claims to get you much more engagement on your content than any other tool.

You can use it to schedule and auto-publish your content at the best times to get the maximum engagement. You can also use their Discovery Engine to find, curate, and share content on your social media profiles.

Pricing

  • Starter – $3 per month
  • Love – $12 per month
  • Guru – $24 per month
  • Master – $59 per month
  • Agency – $139 per month
  • Venture – $299 per month

33. MavSocial

MavSocial

This is an all-in-one social media tool that lets you manage all your social media accounts from one central dashboard. It supports Facebook, Instagram, LinkedIn, Twitter, YouTube, Tumblr, and WeChat.

Use it to schedule and post content, reply to all messages (from all platforms) from a single inbox, understand industry trends using social listening, and more. Needless to say, you can also view performance reports for all your social media accounts using this tool.

Additionally, the tool also has team-management functionalities. So, you can assign roles, manage tasks, and give approvals in an organised manner.

Pricing

  • A 14-day free trial is available.
  • Advanced – $19 per month
  • Pro – $78 per month
  • Business – $199 per month
  • Enterprise – $499 per month

34. Followerwonk

Followerwonk

Followerwonk is one of the best social media marketing tools for Twitter. It can help you analyse your audience and connect you with relevant influencers as well. 

You can also compare your social graph with that of the others to understand how you fare compared to your competitors. 

Pricing

  • Connect: Free
  • Target: $23/month
  • Multitask: $63/month

35. Khoros

Khoros

Khoros is a solution that helps brands connect with their customers. Their vast set of features and solutions also include social media management.

It helps you build and scale-up optimised social media campaigns, measure performance, and manage your brand’s reputation. Additionally, it also helps with managing your paid social media campaigns, apart from accelerating your organic growth.

Pricing

  • Contact them to get a demo and enquire about the price.

36. Statusbrew

Statusbrew

Statusbrew provides multiple social media management solutions to improve your social performance. You can use it to schedule and auto-post social media content and manage all your social media conversations from a single inbox.

It also provides you with detailed data and insights into your social media performance. You can get PDF reports or download the data as CSV files.

It can even help you manage your team and collaborate with them better. You can create workflows and manage tasks better using this tool.

Pricing

  • A 14-day trial is available. 
  • Essential – $125 per month
  • Professional – $599 per month
  • Enterprise – Custom pricing

37. Tweepi

Tweepi

This is another Twitter-specific tool that you can use to improve your account’s performance on Twitter and grow your followers. It uses powerful AI technology to give you recommendations on how to grow your followers and overcome social media marketing challenges.

It can help you find and engage with the most relevant accounts on Twitter. You can also use it to clean your account and remove inactive followers.

Pricing

  • A free trial option is available.
  • Silver – $12.99 per month
  • Platinum – $24.99 per month

38. Unmetric

Unmetric

This is, at its core, a social media analytics tool that you can use to improve the performance of your social media marketing campaigns. It also has competitive benchmarking capabilities to help you assess your performance and compare it with that of your competitors.

Another useful feature is that it provides you with content ideas for your social media accounts. You can go through the content posted by the top-performing brands to get an idea about the type of content that works best.

Pricing

Unlike other social media marketing and management tools, this one has plans based on what features you want. You can track your competitors for free, but you need to buy content and analytics features separately.

  • Track – Free
  • Discover – $300 per month
  • Analyze – $1000 per month

39. Viral Content Bee

Viral Content Bee

This is a social promotion tool that can help you make your content go viral on multiple platforms, including Twitter, LinkedIn, Pinterest, and Tumblr.

The platform is free to use but they accept only high-quality content. They put your content in front of influencers who may share it further if they like it. So, you just have to create good content and this tool will get more shares and views on it.

Pricing

  • The tool is free to use.

40. Biteable

Biteable

This not technically a social media marketing tool but is extremely helpful in getting you more engagement on your social media content. If you use videos for your social media posts, then this is a must-have tool for you.

This tool helps you create engaging videos for your social media accounts that can help you win more likes and shares.

Pricing

  • A free trial option is available.
  • Starter – $19 per month
  • Plus – $49 per month
  • Unlimited – $99 per month

Biteable helps you create videos using animation, stock footage, and photos. It blends all three, allowing anyone to produce content that can be in various ways. From HR and operations to marketers, a...


41. Iconosquare

Iconosquare

Iconosquare provides you with highly in-depth social analytics for your Instagram, Facebook, Twitter, and LinkedIn accounts. It gives you a mix of easy-to-read graphs that display brand performance and in-depth stats that track the success of your accounts. You can also use Iconosquare to schedule your Facebook, Instagram, and Twitter posts and monitor the comments on your Instagram and Facebook posts. 

Pricing

  • A 14-day free trial is available.
  • Pro: $59/mo (billed monthly) or $49/mo (billed annually)
  • Advanced: $99/mo (billed monthly) or $79/mo (billed annually)
  • Enterprise: $179/mo (billed monthly) or $139/mo (billed annually)
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$49
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

42. Mention

Mention

Mention is a comprehensive social media marketing solution and one of the top social media monitoring platforms. Brands and agencies can use it to monitor the web for what’s being said about their product or brand, get comprehensive analytics, and schedule social media posts in advance. 

Pricing

  • Free plan available
  • Solo: $29/month
  • Pro: $99/month
  • ProPlus: $199/month
Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.7
Support
4.7
Overall Score
4.7
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$0
Pros and Cons
Great brand monitoring options
Clean, intuitive interface
Free 30-day trial without credit cards
Limited features at lower tiers
Customer support can be slow
Lack of learning tools
Best for: Agencies
Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.

43. Social Status

Social Status

Social Status is a social media analytics platform aimed at marketers. Included in its platform are four powerful tools: Profile Analytics, Ads Analytics, Competitor Analytics, and Influencer Analytics. So, if you’re searching for a new influencer to partner with, you can also use their tool to evaluate the performance of potential influencers before you assign them to a campaign.

Pricing

  • Free plan available
  • Starter: $29/month
  • Pro: $199/month
  • Business: $399/month
  • Corporate: $599/month
  • Enterprise: $1,499/month

44. Bitly

Bitly

Bitly is a URL shortener that can help you to amplify your brand on social media by sharing branded links. It also helps you to get a much better insight into engagement as it lets you track every digital initiative. 

Pricing

  • Free plan available
  • Basic: $35/month
  • Premium: $300/month
  • Enterprise: Custom pricing available upon request

45. Sumo 

Sumo 

Not to be confused with BuzzSumo, Sumo is an email capture tool. You can use it to create various list builders. You can, for example, choose to embed it within an article that you share on social media or set it up so that it pops up one second after a web page has loaded. 

Pricin

  • Free plan available
  • Pro: $49 per month

46. Hootsuite

Hootsuite

Hootsuite is one of the most powerful and prominent social media marketing tools. It can help you schedule posts, give you access to detailed analytics, and monitor keywords, and hashtags. 

Pricing

  • Professional: $49/month
  • Team: $129/month
  • Business: $739/month
  • Enterprise: Custom
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$49
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.


Final Thoughts 

Your marketing on social media can become extremely simple when you use social media marketing tools. They can help you schedule posts, look for brand mentions, and also give you access to detailed analytics. Using these features, you can grow your brand online. So, check out these tools and incorporate them into your marketing strategy today. 

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