15 FREE Influencer Marketing Tools to Find Influencers

Notable Features

When you use Modash, you start by utilizing its powerful discovery tool to find influencers who match your specific criteria. The search functionality allows you to filter influencers based on location, follower count, engagement rates, interests, and more. Additionally, Modash includes a look-alike feature that helps you find influencers similar to those you already work with, ensuring consistency in your marketing efforts.

Speaking on the discovery tool, Anna-Maria Klappenbach, Community & Brand Marketing Lead at Aumio, said

“After 5+ years in influencer marketing at 3 different brands, I can truly say that Modash’s discovery tool is the only one I ever want to use. I brought it with me when switching jobs. The data is accurate & easy to understand, which makes it easy to find the best influencers for our brand.”

Once you have identified potential influencers, Modash provides detailed analytics for each one. These analytics include engagement rates, audience demographics, and the authenticity of their followers. The tools’ analytics capabilities can be perfectly summed up with yet another testimonial from a satisfied client. 

Another brilliant functionality is their fake follower detection algorithm. As one might imagine, Modash can detect fake followers by analyzing behavior patterns against typical social media activity. This ensures that the influencers you choose have genuine, engaged audiences.

Lastly, the platform automatically collects and tracks all content created by influencers about your brand, eliminating the need for manual monitoring. You can set specific keywords, hashtags, and mentions for influencers to use, and Modash will capture and report on this content. This feature not only saves time but also ensures that you stay compliant with advertising regulations by notifying you if influencers fail to disclose paid partnerships.

Limitations With Free Version

Modash only provides a 14-day free trial version for three of its four plans. That might be enough to set up your first influencer marketing campaign, but not nearly enough to ensure success in the long run. 

Paid plans start with “Essential” at $99/month (paid yearly) or $120/month. The Performance and Advanced plans allow you to add more team members, monitor more creator posts, send more emails, and vet more influencer profiles. 

The platform’s most distinct advantage is cost. Brands pay no subscription or platform fee, keeping budgets focused entirely on creators. A small service fee is deducted from influencer payouts—typically in the 10–20% range—which funds escrow protection and platform operations.

This structure makes Ainfluencer especially appealing to startups, SMBs, and ecommerce brands that want to test at scale without large overheads. Campaigns often lean on micro and nano influencers, where budgets stretch further and content volume is higher, with many collaborations combining product seeding, modest cash compensation, and affiliate incentives.

The creator network exceeds 5 million profiles across Instagram, TikTok, and YouTube, with coverage extending into diverse markets supported by multiple languages including English, Portuguese, Russian, and Hindi. This reach gives brands flexibility to target both niche local audiences and international markets.

A recent large-scale campaign in the CPG space illustrates the marketplace dynamic: a $40k budget drew over 1,200 influencer applications, resulting in 80 finalized partnerships—an applicant-to-deal conversion rate consistent with healthy open-market performance.

Ainfluencer is best positioned as a UGC and affiliate content engine. Unlimited campaign postings, transparent creator profiles with ratings and collaboration history, and streamlined escrow-backed payments help brands produce usable creative assets at scale.

While brands still benefit from vetting influencers carefully—requesting demographic screenshots, setting clear milestones, and securing raw files and ad rights—the platform’s workflow reduces friction and centralizes management.

Ratings align with this positioning: Trustpilot scores average 4.2/5 from brands, highlighting ease of use and budget efficiency, while creator app reviews are more mixed, reflecting the platform’s emphasis on volume and micro-tier economics.

For brands, the key takeaway is that Ainfluencer delivers a cost-efficient, scalable route to sourcing on-brand Reels and TikToks, with escrow-backed security and ecommerce integrations that make it particularly attractive to DTC stores, Amazon sellers, and agencies managing high campaign throughput.

Notable Features

Linqia’s platform centers on its proprietary Resonate technology, which integrates influencer discovery, campaign management, and performance measurement into a single environment.

The discovery engine evaluates creators based on audience demographics, engagement signals, and content relevance using machine learning and Google Vision technology.

Campaign workflows are fully centralized, allowing teams to manage briefs, approvals, and content assets without relying on external tools.

A key differentiator is Linqia’s ability to convert influencer content into paid media assets across channels such as paid social, programmatic, and CTV. The platform applies multivariate testing to identify top-performing creatives and automatically scales those assets to maximize efficiency.

Real-time reporting provides visibility into impressions, engagement, conversions, and brand lift, with additional validation through third-party measurement studies.

Limitations With Free Version

Linqia does not offer a free plan, and access to the platform is only available through a demo or enterprise engagement. The demo provides a high-level view of capabilities but does not include hands-on access to influencer search, campaign execution tools, or real-time performance data.

Kitly Business gives you access to over 300 million creators from all over the world. So, you can run both local and international influencer campaigns. 

After influencer selection, you can manage all your creators in a customizable Influencer Relationship Management (IRM) dashboard. You can also use the tool’s analytics to get a detailed overview of your campaign performance.

The content creators make for your brand can also be stored within the platform. 

Caitlin Sullivan, the talent director at One Management, discusses how this feature helped her brand by saying that

Notable Features

Unlike some other platforms that use third-party data for their analytics, Kitly Business uses the APIs of its social media partners to provide first-party data to you. 

The main difference between third-party and first-party data is that first-party data comes directly from the source (social media platform), giving you more accurate information. On the other hand, third-party data is obtained through an intermediary and may not be as reliable. 

Kitly Business currently only provides information for Instagram, Facebook, TikTok, and YouTube. If you plan to run influencer campaigns on other platforms, you may need to use a separate analytics tool. 

The platform offers a Live Media Kit builder that you can use to create professional-looking media kits for your campaigns. It also gives dynamic reports for your campaigns that can be shared with clients or team members. 

Plus, the Automatic Post Approval Request (APAR) feature allows you to set up guidelines and rules for influencers to follow when creating content for your brand.

As for campaign management, the platform facilitates you in running ambassador programs. You can track your organic and paid partnerships in one place. 

Besides dynamic reports, you also get predictive analytics. They help you understand the potential reach and engagement of your campaigns before they go live. 

Limitations With Free Version

Kitly Business has moved from its freemium model to a completely paid subscription service. The free version is no longer available, but it offers a 7-day trial for new users to test out the platform before committing to a paid plan. 

Subscription plans start from $99 a month. The price increases with the number of social media platforms and features you want to include in your subscription. 

The feature reduces the risk of partnering with fake or inactive accounts, which can harm your brand’s reputation and waste your marketing budget. 

Brands like Guess, Marriott, Universal Studios, LVMH, and Dior use HypeAuditor to run their influencer campaigns successfully. So, you can expect quality results from the platform. 

Notable Features

To start, the influencer discovery feature makes it ultra-easy to find the right influencer for your campaign. HypeAuditor also has a ”Look-alike” feature, which allows you to find influencers similar to the ones you already work with or deem fit for your use case. 

If you want to scour influencers by the brands they have mentioned in their content, you can use the “Brands Mentioned” filter option. 

It shows you the brands influencers have mentioned in their post captions in the past 180 days. 

Similarly, you can discover influencers by their audience’s ethnicity, interests, gender, age, and location.

The platform also lets you use hashtags as keywords to find prominent voices or thought leaders in a certain space. You can find rising stars or micro-influencers with this approach. 

To ensure you work with legit influencers, HypeAuditor shows you an Audience Score. The higher the score, the better. 

It also analyzes the audience type to show how much of the influencer’s following is real and what percentage comes off as suspicious. 

The platform’s analytics features allow you to measure the influencers’ reach, impressions, and other metrics across a series of social media platforms. You can also analyze YouTube channels to get channel performance and audience demographics metrics. 

Similarly, on TikTok, the tool shows you an Account Quality Score and a video performance indicator to base your decisions on. Again, TikTok’s audience demographics and location insights are available on HypeAuditor.

Reaching out to influencers, even in bulk, is also a breeze with HypeAuditor. Simply send a contract in, and you’re ready to go. 

Influencers can submit their drafts and get approvals within the platform, too. You can then go ahead and schedule the posts for the relevant social media platform. 

If you need a better view of what’s working in your industry, you can use the Market Landscape feature to gauge how other brands’ influencer marketing campaigns are doing. The market research tool shows you information from different niches and countries, too. 

HypeAuditor also helps you find current trends. It’s easy to find what’s hot in the market and how other brands are capitalizing on it. 

Use the platform to keep an eye on your competitors and get the lists of influencers they are working with. 

Limitations With Free Version

HypeAuditor has a bunch of free influencer marketing tools, such as an Instagram Engagement Calculator, an Instagram Audit tool, a TikTok Account Quality Checker, Active Brand Campaigns tool, and more. 

However, the platform itself is not free. It offers a free demo for its campaign manager and influencer search features. However, the influencer search only gives you access to three influencers per search.

If you’re satisfied with the demo, you can reach out to sales to get the pricing for your paid plan. 

Notable Features

Like most other tools, you can start by recruiting creators for your campaign. If you already know creators you want to work with, you can invite them through the platform. 

Shopify Collabs takes away the hassle of creating spreadsheets. You can let influencers choose the products they want to promote from your catalog. With a simple click, the samples will be then sent to the influencers. 

If you want to offer discount codes to influencers, you can do that through Collabs, too. The platform lets you create unique affiliate links for each influencer that they can share with their audience. 

You can also track the performance of each link and see which influencers are driving the most sales.

Since the platform integrates the Shopify Billing system, you don’t need a third-party tool for payments. Save time by setting up automatic commissions for your influencers directly through Shopify. 

Another highlighting feature of the platform is Shopify Flow. It’s an e-commerce automation platform where you can create pipelines that work on autopilot. 

So, you can create workflows that automatically send out email sequences to influencers, update product information, and send out payments. 

That’s how immi’s Ram Fam drove $200k in sales through the platform. The ramen brand worked with 432 ambassadors with Collabs, a number that would have been a nightmare to manage manually.

With Collabs, the brand could send hundreds of gifts to its creator community. These creators then shared their love for immi’s ramen with their followers, driving a significant increase in sales.

Simal Adenwala, the partnership manager at immi, said,

“We love using Shopify Collabs because it’s simple and easy to use. The Collabs team is easy to work with, always open to feedback, and the platform saves us so much time with really easy to use features for affiliate tracking, gifting and commission tracking.”

Similarly, Duradry, a deodorant brand, also saw massive success with Collabs. The founder of the brand said,

“Shopify Collabs has not only simplified the way we work with creators and advocates of our brands, but it’s also made it incredibly simple to manage our affiliate and gifting workflows.”

The company was able to reduce its customer acquisition cost by 29% with Collabs. Plus, Duradry generated $50,000 in sales with its influencer and affiliate campaigns. 

Limitations With Free Version

The only limitation with Shopify Collabs is that you need to have a Shopify store to use the platform. If you’re already selling on the platform and want to take your influencer reach to the next level, Collabs would be a great addition to your marketing arsenal.

Influencer search on Storyclash is not limited to facial and visual descriptions alone. You can also vet influencers by their followers, engagement rate, and other metrics. 

Notable Features

One of the coolest features of Storyclash is that it lets you replicate the strategies of influencer-focused brands. Suppose you have a competitor that is doing exceptionally well with influencer marketing. 

You can use Storyclash to find which influencers they collaborate with. The tool also shows you statistics related to these collaborations and the posts these creators make for those brands. 

Many of Storyclash’s users find this feature pretty helpful. Delaram Khaledi-Krüger, the senior marketing manager at Löwenanteil, reports,

”The tool allows us to find our partners with best brand-fit much easier, track down competitors in creators’ stories and make the whole workflow more efficient.”

After collaborating with suitable influencers, you can manage your campaigns with them within Storyclash. The platform lets you plan your creator pipelines, track the content they create, analyze costs, and measure key performance indicators (KPIs) in the same dashboard. 

Storyclash also facilitates cross-platform collaboration analytics. It also integrates with Shopify to provide e-commerce brands with a holistic view of their influencer marketing performance. 

With Storyclash’s TikTok Influencer Search tool, you can find influencers by language, gender, follower size, engagement, location, and similar metrics. 

The ”hidden gems” feature lets you discover fast-growing influencers in your industry that you might not have known about otherwise. If you’ve had exceptional success with an influencer, use the lookalike feature to find similar creators. 

The TikTok Analytics dashboard shows you the performance of every influencer and post. Besides the engagement rate, the tool also shows you likes, comments, and shares. 

If you need detailed data, audience data demographics and profile analytics are also available. It is due to these features that Martin Kalasho, the influencer marketing manager at his brand, says,

”You are 10 steps behind in your influencer strategy if you have not seen the power of Storyclash.”

Similarly, the Instagram Search Engine shows you trending posts and stories from influencers on the platform. The reports and analytics can be filtered by keywords. 

You can further share them with your team or clients for local and international influencers. 

The built-in CRM in this platform keeps the relationship between you and your influencers tight-knit at all stages of the marketing journey. Whether you want to send personalized messages to new influencers to monitor ongoing collaborations, it’s all possible in the creator management dashboard. 

Limitations With Free Version

The free version of Storyclash only lets you search for four influencers. If you use the Visual Influencer Discovery tool, each search will only show you 18 posts. 

Also, the search option is only available for Instagram. To search for influencers on TikTok and other platforms, you will need to upgrade to the paid version. 

The paid versions come with a host of additional features like AI-powered search, brand collaboration insights, audience demographic reports, budgeting, ROI tracking, and email messaging integrations. 

All influencer profiles display their engagement rate, location, and follower count. There are more than 20 advanced filters to help you narrow down your search and find the perfect influencer for your brand.

You can also use the platform’s GenAI to simplify your influencer search. For example, the AI gives you lookalike recommendations based on your existing influencer partnerships.

Or, you may use conversational chat to find influencers that fit your target demographic. Simply tell the chatbot what you’re looking for, and it will generate a list of potential influencers.

Alternatively, you can “show” the platform your mood board. It would then extract the visual elements of your mood board and recommend influencers whose profiles align with the aesthetic. 

Following influencer selection, you can further manage your campaigns on the same platform. Be it one or 1,000+ influencers; the platform is robust enough to handle all your collaboration and campaigns. 

The reporting capabilities of Bazaarvoice are so impressive that Celisse Ng, the marketing manager at L’Occitane, says,

“We would highly recommend affable.ai for its insights on creators and tracking and reporting capabilities. The process is a lot easier and more convenient in getting details such as engagement rate and reach of creators, which helps us curate our content more efficiently.”

To make your influencer campaigns even more cohesive, the platform integrates with your e-commerce and communications platforms. That way, all your teams can stay on the same page, and your influencer marketing strategy can be seamlessly integrated into your overall marketing plan.

You can also manage influencer gifting from within this tool. The product seeding feature allows you to send products directly to influencers, eliminating the manual hassle of managing each creator individually.

Besides recruitment and tracking, Bazaarvoice also streamlines influencer payments. Since the analytics and commission tracking are all done on the platform, you can easily disburse payments to your influencers and track all the transactions in one place. 

The influencer management dashboard also has a Trends tab, where you can find new and upcoming trends. So you can always be a step ahead of your competition. 

Bazaarvoice also makes it easy to get brand ambassadors and advocates on board. You can respond to customer queries at scale and address negative reviews with ease.

Webroot is one example of a brand that improved its brand equity by responding to 70% of the reviews it received on third-party sites. Anna Kim, the senior advocate programs manager at the company, said,

“We think a negative review can be a positive review if there’s a response. Anyone who sees our responses knows we take them seriously and take action appropriately, which drives consumer confidence in our products and in Webroot as a whole.”

L’Occitane, a beauty brand, also used Bazaarvoice to run a Christmas marketing campaign with 53 micro-influencers. The platform helped the brand automate influencer monitoring and get accurate measurements of audience interactions with the campaign.

L’Occitane’s use of Bazaarvoice helped the brand generate an earned media value of $23,000. The company’s Christmas shopping season sales also saw a positive impact from the influencer campaign.

In addition to its impressive solutions, Bazaarvoice also has a Resource center where it publishes reports and blogs for brands and agencies. The company also hosts an annual summit that brings together top industry experts and thought leaders to discuss the latest trends and strategies in influencer marketing.

Limitations With Free Version

Since becoming Bazaarvoice, Affable.ai is a paid platform. The pricing depends on the features you add to your plan. 

Pros

• Lets you build influencer lists
• Provides influencer demographics insights
• Lets you manage conversations within the platform
• Helps influencers find you
• Offers a free Chrome browser to analyze influencers

Cons

• Influencer data source is mostly limited to Instagram

Platform Compatibility

• Instagram
• YouTube
• Facebook
• Pinterest
• Twitter
• Patreon
• Snapchat
• Tiktok
• Amazon

Search and Filter Capabilities

• Search by category, collaborations, username
• Filter by engagement rate, age, gender, networks, rate, location, follower count

Limitations with the Free Version

With the basic free account, you can build your own profile and access the platform’s community. However, you only get 50 results for each search while the paid plan gives you unlimited results. Plus, you only get basic demographic information for influencers in your search results whereas the paid version lets you unlock advanced demographics.

Similarly, you can save your influencers in up to three lists with the free version whereas you get unlimited influencer lists with the paid plan. Another major limitation is that you only get 25 conversations per month with the free version. The Personal Pro plan gives you 150 conversions per month while the Pro plan gives you 2,000 conversations per month.

Pros

• Provides access to complete social contact info

Cons

• Doesn’t provide profile stats or analytics
• Doesn’t support keyword-based searches
• Not a typical influencer search tool

Platform Compatibility

• Facebook
• LinkedIn
• Twitter
• Gmail

Search and Filter Capabilities

• No search or filter capabilities

Limitations with the Free Version

Discover.ly is a free plugin and it has no paid version against which to compare its limitations.

Pros

• Ideal for discovering reputable bloggers and journalists

Cons

• Requires a lot of manual work
• Doesn’t support searches for social media profiles
• Doesn’t provide stats and analytics
• Not a typical influencer search tool

Platform Compatibility

• n/a

Search and Filter Capabilities

• Search by category

Limitations with the Free Version

Alltop is free to use and there is no paid version against which to compare its limitations.

If it is not obvious from the description on Podbay.fm whether a particular podcast uses an interview format or not you can search for the podcast on iTunes or Stitcher. You can then check its format and suitability for your purposes.

Pros

• Helps you stay on top of upcoming influencers with the “Popular New Podcasts” tab
• Displays ranking across all genres
• Lets you build a list under “My Podcasts”

Cons

• Doesn’t support searches for social media profiles
• Requires a lot of manual work
• Not a typical influencer search tool

Platform Compatibility

• n/a

Search and Filter Capabilities

• Search by keyword and genre

Limitations with the Free Version

Podbay is free to use and there is no paid version against which to compare its limitations.

Pros

• Works great for all-in-one social media management

Cons

• Doesn’t support a regular influencer search
• Doesn’t provide influencer stats and analytics
• Requires a lot of manual work
• No option to directly connect with creators
• Not a typical influencer search tool

Platform Compatibility

• Instagram
• Facebook
• Twitter 
• LinkedIn

Search and Filter Capabilities

• Search by topic

Limitations with the Free Version

The free version of Crowdfire can be linked to up to three accounts. It doesn’t let you track your Twitter and Facebook mentions to find influencers who are talking about your brand. This is a feature exclusive to the Premium and VIP plans.

If you think you have a valid email address to follow up but are unsure, you can enter the address into Hunter.io, and it will determine whether the email address is valid.

You can also use Hunter.io as a plug-in. In this case, when you go to a particular website you can click on the Hunter.io icon in your browser and it will find any valid email addresses attached to that domain.

Pros

• Lets you create email campaigns right within the platform
• Supports an unlimited number of team members

Cons

• Doesn’t support a regular influencer search
• Doesn’t provide influencer stats and analytics
• Not a typical influencer search tool

Platform Compatibility

• n/a

Search and Filter Capabilities

• n/a

Limitations with the Free Version

The free version of Hunter.io only lets you conduct 25 searches and verify 50 emails a month. Plus, it doesn’t come with capabilities such as domain search.

Pros

• Provides detailed breakdown of audience interests
• Generates a list of similar sites and competitors

Cons

• Only suitable for analyzing influencers with their own blog/domain
• Not a typical influencer search tool

Platform Compatibility

• n/a

Search and Filter Capabilities

• Search by domain

Limitations with the Free Version

The free tool provides you with a limited number of results for each report. Moreover, it doesn’t support Excel downloads, which means you need to manually record the data or register to download the PDF version.