Top Influencer Marketing Platforms for Agencies

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As we reported in our recent The State of Influencer Marketing 2021: Benchmark Report, there were 1320 platforms and agencies in 2020, 240 more than the previous year. Although these numbers don't differentiate platforms from agencies, it is clear that many agencies rely on influencer marketing platforms to find suitable influencers for their clients.

Sure, some of the larger platforms also offer agency services, and a few agencies operate customized platforms. However, in many cases, agencies use platforms like firms that internally operate their influencer campaigns.

In this post, we analyze eight influencer marketing platforms for agencies. Each of these platforms is just as happy to have agencies as clients as they are brands. Indeed, agencies are often likely to be amongst their largest customers, as they act on behalf of multiple brands.


Top Influencer Marketing Platforms for Agencies:


1. Grin

Grin

Grin specializes in influencer marketing for eCommerce. This makes them an ideal influencer marketing platform for agencies to find relevant influencers for their eCommerce clients.

Although Grin offers all-in-one influencer marketing software, including discovery, outreach, CRM, product fulfillment, analytics, and ROI tracking, agencies are most likely to use it for influencer discovery (and possibly analytics). However, they can use Grin for any part of the influencer marketing process they don’t want to do themselves.

Grin gives agencies the tools to search its network of 32 million social media users to find the best influencers for their client brands. Grin covers all the major social networks, including Facebook, Instagram, TikTok, Twitter, Twitch, and YouTube.

With its focus on eCommerce, it should be no surprise that Grin integrates seamlessly with software like Shopify, WooCommerce, and Magento. Brands can manage and ship products to their influencers, create sales tracking links to pay commissions, create exclusive discount codes, and more. It also integrates with email systems like Gmail and Outlook, as well as real-time communications like SMS and Slack.

Grin includes the usual discovery features with searches for influencers based on the criteria you set. However, Grin also pulls in all the registered users from your eCommerce site, then goes out and finds their social profiles. This provides potential influencers and their relevant statistics, all of whom have already purchased and enjoyed your products.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube


2. CreatorIQ

CreatorIQ

CreatorIQ focuses on large companies, so presumably, the agencies who use CreatorIQ as a tool also cater to larger clients. CreatorIQ makes this extremely clear on their homepage by highlighting that they provide the Creator Intelligence Cloud for Global Enterprises.

Their product is truly end-to-end, with an interface that’s polished and efficient. It integrates directly with social platform APIs. Its AI-powered algorithm analyses over 1 billion public social accounts and their content. Indeed, CreatorIQ claims to have the industry’s most complete database with access to every creator profile in the world. This even includes Google AI image recognition for enriched creator data, including interest and brand affinities. They currently consider around 15 million creator accounts worthy of being indexed on their system. 

Their AI looks at all the discrete parts of any given piece of content, including images, location, mentions, and even emojis. It makes logical inferences. For example, if a caption mentions a musician, the AI knows that music is an interest. If emojis show game controllers, the AI adds gaming as an interest. It goes into this level of detail for every post of every creator in CreatorIQ’s database.

The AI also undertakes thorough vetting to ensure authenticity. It assigns each influencer an “Integrity Quotient” to help you discern just how authentic an audience is.

Once a brand or agency identifies the influencers they want to work with, they can invite them via email to join their network. They do this through a white-labeled, fully customizable portal to register and go through an onboarding process. At this point, potential influencers connect their social accounts and authorize CreatorIQ to ingest all the data that the public APIs can’t show.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs


3. Upfluence

Upfluence

Upfluence works with influencers on YouTube, Instagram, TikTok, Twitch, Facebook, Twitter, Pinterest, and blogs. In total, it provides access to more than 4 million influencers.

The platform offers three plans: Starter (which focuses on finding relevant influencers), Growth (which adds in personalized analytics reports, integrations, and a campaign workflow), and Scale (which adds team collaboration tools, API access, and a dedicated account manager.) Most agencies using Upfluence’s tools are likely to opt for the Scale plan.

Upfluence’s proprietary algorithms index and update all their influencers’ profiles in real-time, analyzing every piece of content for reach and engagement. Live Capture is a new tool that analyzes the social accounts of a brand’s existing customers to see if they would make good brand ambassadors.

Agencies can search through Upfluence to find influencers using as many keywords as necessary. By drilling down with keywords, you start to narrow the pool. You can place a relative weight on each keyword, making some “worth” more than others. 

Upfluence’s interface is intuitive, with results showing up in near real-time. You type search terms on the left side of the screen, and the right side displays the number of results based on your search. It categorizes them into groups based on follower size.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs


4. LTK (formerly rewardStyle)

LTK (formerly rewardStyle)

Marketing agencies of all sizes and target demographics can grow twice their sales and engagement with the LTK Brand Platform from LTK Connect. The LTK Brand Platform provides trackable sales and direct networking with the best content creators from over 100 countries.

The LTK Brand Platform provides a community of over 1 million brands and 5,000 retailers scaling their influencer marketing campaigns. Creator-generated content proves to be a powerful marketing tool for brands and agencies alike, and LTK Connect is among the best to find yourself a charismatic creator. 

The platform is a self-serve product, bridging clients with ideal creators to partner with in an instant. On top of influencer marketing, clients can commission creators to promote products with content that is unique and relevant to the target audience.

Keep a close eye on marketing analytics with the benchmarking feature of the LTK Brand Platform. Clients can analyze and measure the success of their campaigns against previous campaigns and data gathered from other competitors.

Marketing agencies interested in improving their branding and marketing strategy can also sit with in-house marketing specialists from LTK Connect. Consultants can assist clients in making informed business decisions regarding creator casting, performance analytics, and more.

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App


5. Aspire (formerly AspireIQ)

Aspire (formerly AspireIQ)

AspireIQ has more than 6 million creators worldwide in their database. Their pricing is customizable, tailored to each client’s needs. They don’t take any fees on creator relationships but charge only for the use of the software.

When AspireIQ first started (calling themselves Revfluence), marketers could discover and begin working with influencers on content for campaigns. Their campaign management tools were a step ahead of what anyone else was doing. This was fine for brands but less suitable for agencies because the discovery engine was merely serviceable. Since then, however, the search function has improved dramatically, and AspireIQ has added additional tools. 

It includes a recommendation engine that points out similar influencers to the ones you’ve worked with. Although an influencer needs to have an account on the platform to participate in campaigns, the database of influencers isn’t restricted to those who opt-in.

You can use the search engine to search for keywords, hashtags, topics, etc., and then filter the results down by specifying follower counts, average likes per post, and other demographic info. You can also use the “Quickmatch” feature, which presents you with influencers based on your preferences, showing their key details. You can also search for influencers by matching their content to an image of your choice.

Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,

Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs


6. Tubular Labs

Tubular Labs

When it comes to influencer marketing, Tubular Labs is a platform that provides the data and insights you need to make informed decisions. It was established in 2012 to provide brands and business owners with an in-depth understanding of the social media landscape. With its focus on YouTube, Tubular Labs has become a valuable resource for those looking to get the most out of their influencer marketing campaigns.

As you work with Tubular Labs, you can expect to get access to data that will help you understand your audience, track your progress, and optimize your campaigns. That is because of their suite of software tools that help you to research, identify, and track social media influencers. It also provides data-driven insights so you can measure your performance and improve your campaigns over time. This is a valuable tool for agencies or brands who want to see if an influencer is worth working with long-term. 

Tubular Labs offers a few different ways to measure an influencer’s worth. They look at audience rating, viewer behavior, content insights, and engagement metrics to give a true holistic reach and performance of an influencer. This is important because it helps you not only identify powerful influencers but also understand how they are driving results for your brand. 

As an influencer marketing platform, they also offer a few other services, such as influencer discovery, campaign management, and creative consulting. So, if you are looking for help with your influencer marketing campaigns, Tubular Labs is a great option.

Tubular Labs

Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Competitor Research, Advanced Analytics,

Channels: Youtube, Instagram, Facebook, Twitch, Twitter


7. Post for Rent

Post for Rent

Although Post for Rent offers a range of services to both brands and agencies, influencer search is probably the most common feature of the platform that agencies use. Post for Rent can also act as a Campaign Manager, where brands create and manage campaigns, or a fully managed service where it does everything for you (acting much as an agency itself).

Post for Rent features an interface that is almost fun to use. The platform effectively maintains a balance between cold business efficiency and authentic influencer campaigns. It appears to serve all sizes of brands but has also made plenty of room for agencies and talent managers. The depth and breadth of tools and data available are astounding.

The Influencer Search base plan allows you to analyze and compare any social media account for  $5/influencer profile scan with no monthly fee. In reality, most agencies will add the Discover tool for an additional $99/month, which is an advanced search engine for you to find the right influencers.

The base Campaign Manager Plan allows public campaigns for a 20% service fee and lets you choose to pick the Discover tool, direct campaign manager, product payment, reporting, and sub-accounts for additional costs. 

The Discovery tool is quick and responsive, allowing you to filter your way down to people who meet your criteria. The influencer analysis for each profile is comprehensive.

The Reporting add-on gives a statistical deep-dive into influencer marketing trends that happen on Post for Rent’s platform. 

Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing,

Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat


8. NeoReach

NeoReach

NeoReach provides data, software, and agency services for leading brands and Global Fortune 500’s. They also offer influencer data to agencies searching for suitable influencers for their clients. 

Using the NeoReach platform requires the purchase of an annual subscription. Most agencies will opt for their Enterprise & API plan that offers unlimited searches, lists, “in network” influencers, campaigns, post tracking links, and many other features. As that plan’s name suggests, it also gives access to NeoReach’s API.

NeoReach’s influencer database contains over 3 million people, with a mind-boggling array of information for each of them. You can start an influencer search using any keyword, and NeoReach will search through all its influencers and their posts to find a match. You can refine your features by many demographic and psychographic factors, as well as by conversation topic, social channel, and social metrics per channel.

Users also receive recommendations from the platform, powered by AI that uses performance data coupled with a brand affinity search. 

NeoReach also provides much detail in their reporting. They drill down into the demographics of your reach and calculate ROI. The number of reports you can run within NeoReach is limited only by the considerable quantity of data you can get out of the platform.

neoreach logo

Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat


9. Traackr

Traackr

Traackr is a data-driven influencer marketing platform with a massive collection of 3 billion historical influencer posts from 6 million influencers across 13 platforms. That’s a lot of data for powering their discovery tool, allowing marketers to find the perfect influencer for their campaigns.

The industry standard for historical content is only 90 days, and Traackr goes above and beyond that. Following the rules of statistics, the more data you have, the more accurate the predictions become. 

Traackr uses this massive data to release benchmark reports to help its clients compare their campaign’s performance against their competitors. 

Marketing agencies can further drill down on the data in the benchmark report to determine the influencers contributing to your competitor’s metrics. For instance, you can find the influencers with the most engaged videos by clicking your competitor’s video engagement metrics.  With that, you’ll have an idea of the influencers to approach. 

It doesn’t stop there. Traackr displays the influencers driving a brand’s conversation and receiving the most engagements. You can click on their names, see all the posts they made, and discover a ton of information from their profile. Traackr goes beyond the apparent influencer stats, like followers, reach, and content performance. The tool shows any inclination of bad behavior or publicity involving the influencer using a Brand Safety measurement feature. Traackr also dives deep into the influencer’s audience’s psycho- and demographic information. 

With all the information available, it will be hard to miss hiring the ideal influencer whose audience reach matches your client’s target market. And if you have an influencer in mind that’s not yet part of Traackr’s database, you can input their details, and Traackr will scrape the web and generate a comprehensive analysis. 

Traackr has additional tools for marketing agencies to help you run an influencer marketing campaign that will wow your clients. The data-driven influencer discovery tool will help you find unique influencers based on over 15 criteria, including content keywords and audience interests. Approval of influencers is easy because Traackr gives you predictive performance insights that can win the support of even the most critical clients. 

Furthermore, you can demonstrate the impact of your influencer campaign using interactive reports that accurately predict the campaign’s outcomes. 

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs


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