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We have written many articles about influencer management platforms. However, the platforms do not all provide an identical service. One area that some of the platforms specialize in is offering influencer relationship management tools.
All the platforms profiled in this post include some form of tool to help their clients with their everyday influencer marketing management. If you work with a large number of micro-influencers, you may have experienced difficulty keeping track of everybody's progress or communication. It’s not like traditional marketing where you may only have to communicate with a couple of media outlets or even just an advertising agency. Large firms could have to communicate and manage hundreds, possibly thousands of influencers.
Yet you can't just communicate with your influencers en masse. You need to personalize the way you keep in touch with each influencer.
Influencer relationship management tools can help ease this process for you. Influencer relationship management includes anything necessary to create strong and positive relationships with your social media influencers. These tools help you store essential information to ensure that everything goes smoothly in your influencer management.
Top Influencer Relationship Management Tools:
Grin follows the philosophy that influencer marketing is marketing to the influencer. They recognize that if brands build a trusting relationship with their influencers, all else falls into place. Its pricing is entirely customized.
Grin targets eCommerce businesses and includes integrations into major shopping platforms, such as Shopify, WooCommerce, and Magento. In addition, email systems like Gmail and Outlook integrate directly with Grin’s messaging system, as do real-time communications like SMS and Slack. You can also import existing contacts and previous communications with them.
Grin provides all the tools you need to nurture authentic brand relationships at every stage. These include tailored email sequences and the ability to track opens, clicks, and replies.
The platform also recognizes the importance of building a long-term partnership with relevant, authentic influencers. You can create, share, and manage one-on-one promotions, complete with deliverable tracking, product management, contracts, and much more.
It doesn’t matter how many influencers with whom you choose to work. You can manage multiple brands, influencer programs, and campaigns all in one place and organize relationships by stage, managers or agents, or custom properties.
If you already have brand champions, Grin helps you expand your influencer network with similar people. With its lookalike tool, you can input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach. Grin also recognizes the power of your existing influential customers. Grin pulls all the registered users from your eCommerce site in, then goes out and finds their social profiles. You can use the influential customers tool to find devoted customers with highly engaged followings and recruit them as influencers for your brand.
Grin makes it easy to measure the success of your campaign. You can track all your influencer marketing campaign KPIs such as budget, spend, revenue, conversions, media value, and more to identify every campaign’s true ROI. Its influencer performance breakdown allows you to track content posts, total spend, revenue, conversions, influencer media value, and ROI for each influencer.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
Creator.co, formerly known as ShopandShout, is an influencer relationship management tool that’s designed for both brands and creators.
For brands, it currently offers two ecosystems: collaborations for influencer campaigns and managed services, which is Creator.co’s digital services arm. Two other ecosystems, affiliate programs, which allow brands to connect their online stores and help creators drive sales, and marketplace +, which lists brands so creators can select and help promote your brand, are currently in the works.
For collaborations, it lets brands build campaigns and features automated influencer campaigns with access to Creator.co’s more than 100,000 registered creators. It also offers paid ads that can potentially grow your ROAS up to 3x. to help you find the right influencer for a campaign, Creator.co has an extensive database of creators that you can use for your search. From there, you can start filtering creators to invite the right one from Creator.co’s over 500 million social profiles. The great thing about these profiles is they each come with advanced insights so you can get an idea of a creator’s performance.
Creator.co’s managed services feature is designed to help you grow your digital presence through digital ads, social media, and other powerful marketing strategies. The platform currently offers four pricing tiers: Self-serve, Start-up, Trailblazer, and Bespoke +, starting at $395 per month.
For creators, Creator.co is a one-stop-shop that lets you find and join collaborations, access affiliate programs, look for marketable products, and even mint your NFTs—although this feature will be made available soon.
Creator.co provides creator resources like webinars and discounts on creator tools, all of which are designed to help you grow and empower you to earn more as a creator. As a creator on Creator.co, you’ll get access to a variety of brands across different niches. You’ll also have access to an ecosystem that offers a range of programs such as paid collaborations, referral revenue, team selling, and recurring affiliate commissions. The best part is, signing up as a creator is free.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports,
Channels: Instagram, YouTube, TikTok
3. LTK (formerly rewardStyle)
LTK has amassed a global community that brings together 1 million brands spread out across more than 100 countries, as well as 150,000+ top-tier creators and 350 team members. The company is more than just monetizing Creator—by becoming a pioneer of a proprietary ecosystem made of innovative technology and a leader in expert growth consulting and worldwide brand partnerships, LTK has created the industry and continues to define it for the next decade.
The company provides brands with in-depth data and end-to-end strategic guidance to create maximum impact. In line with LTK’s mission, creators sit at the center of their operations as they define trends and drive purchase confidence. LTK helps creators authentically inspire shoppers through curated messaging.
By creating formidable relationships between creators and brands, LTK has become instrumental in creating more specific content for shoppers. By doing so, the company has forever changed shoppers’ buying experience. LTK’s creator ecosystem provides benefits not to just brands but to buyers as well, courtesy of an efficient purchasing process.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
Upfluence is built on a massive database — nearly 3 million influencers with a collective reach of 82 billion followers. Brands and agencies can search through Upfluence to find influencers using as many keywords as necessary. You can place a relative weight on each keyword and end up with some very precise results.
All email correspondence is archived into Upfluence for easy reference. Team members can see any message sent to or from each influencer. A lifecycle management component shows you your progress for each influencer—who you’re negotiating with, who you’re waiting for to complete content, who’s waiting for payment.
Upfluence includes a social listening component that’s more flexible than most. You can create several streams for different purposes. You can monitor your competitors, their activities, and their mentions. You can even listen for campaign-specific hashtags used by influencers with whom you’re working.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
5. Aspire (formerly AspireIQ)
AspireIQ was formerly called Revfluence. It quickly identifies high performing influencers and provides the tools to nurture those relationships. Although we initially found Revfluence’s most significant weakness to be its influencer discovery tool, the new AspireIQ version is much improved.
AspireIQ includes a robust set of management tools. These include Digital Term Sheets, which are used to spell out the terms and conditions of each deal. They act as a contract, spelling out the work to be done and the money owing. There is also Creator Management for campaigns where brands supply creators with free products. This allows brands to automate product selection, and creators can submit a proposal to select products, size, color, etc.
The Content Collaboration tool allows creators to submit content to the brands/agencies, who can then check off each requirement spelled out in the digital term sheet or request changes.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
In November 2014, Influencity began its operations as an influencer marketing platform. Since then, the Spain-based team has evolved from connecting brands on Twitter to multiple social media platforms such as Instagram, Snapchat, YouTube, and TikTok.
Influencity offers a wide range of services that can be tailored to your needs. For example, the platform can provide relevant support to an agency in need of help in creating proposals or managing influencer campaigns . It’s capable of running multiple campaigns at once, and with automation, it can save you a lot of time.
In addition, Influencity offers a wide range of analytical tools that can help you track your influencer campaigns’ progress and ROI. For example, their software can track an influencer’s engagement rate, average likes, and top hashtags used—valuable data that you can share with your clients to show them the progress of their campaign.
Alternatively, if you want to run your own influencer campaign, Influencity will be a handy tool for you as well. They have a self-service platform that makes it easy to create your own process of finding, connecting, and engaging with the most relevant influencers. Their database contains a comprehensive list of prospective ambassadors, and you can filter them by location, language, niche, or audience size.
Moreover, their software makes it easy to track the campaigns of your influencers. Historical data is readily available for you to review and compare, and you can also see the top posts of each influencer. This is helpful because it allows you to quickly identify which influencers are delivering results and adjust your strategy accordingly.
Finally, Influencity offers excellent customer service and is always willing to help their clients with whatever they need. As they champion their own people-first philosophy, they truly live up to that title with their top-notch service to both their clients and influencers.
Overall, Influencity is an excellent tool for managing your influencer relationships. It offers a wide range of services that can be tailored to your needs, including both an agency and a self-service platform. It’s easy to use and provides a wealth of analytical data. Plus, it provides best-in-class customer service. If you are looking for an all-in-one solution for managing your influencer relationships, Influencity is the most suitable tool for you.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, Tik Tok
Klear, formerly called Twtrland, now has a database of over 900 million influencers and accounts on Twitter, Facebook, and Instagram. It used to be an analytics tool for Twitter but has since expanded into an influencer marketing platform.
It offers the a to z for your marketing campaigns, with the advanced and easy-to-use search tool that allows you to search through influencer profiles to find the most relevant creators that suit your brand’s values to campaign analytics and reports. You can narrow down your results based on audience demography, category, and influencer tier.
Klear’s inbuilt AI algorithm allows you to identify influencers that produce the best result using different metrics, ensuring that you engage only influencers that drive the most impressions and have an audience that aligns with your goals.
Klear has a lot of features that offer influencer management relationships. For example, Klea Connect is a communication platform where brands can invite, chat and collaborate with influencers. This makes it easy for you and the influencer to discuss briefs, payments, and other details that help run a successful campaign.
With Klear’s fully integrated CRM, you can confidently run and monitor your influencer campaign from start to finish. Prioritize your tasks and deadlines; no more guesswork with all the data you need at your fingertips.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research, Paid Campaign Tracking, Report Customizability,
Channels: Instagram, YouTube, TikTok
On Crunchbase, Insense shares a to-the-point summary of their platform — they’re a creator marketplace for UGC and creator content at scale. While this description is rather modest, they have a lot to boast about. For starters, there are more than 35,000 vetted creators in their network. What’s more, they’re also trusted by over 700 brands.
The sheer number of creators in their network would be useless, though, if brands weren’t equipped to communicate with the ones that they choose to collaborate with. After all, the success of creator marketplaces like Insense hinges on its ability to streamline the workflow. To help with this, Insense kept the design of the interface intuitive. This makes it straightforward to complete common actions like finding a new creator. Then, to help you remain organized, you can, for example, add shortlisted candidates to a favorites list.
Once you’re ready to start chatting, Insense makes it easy to communicate directly with your chosen creators via the platform’s chat function. One team member can chat to as many as 50 creators all via one space. To help you keep all your messages organized, you can sort your conversations using filters like delivery status and unread messages.
It’s great that its platform is so intuitive, but you can’t be glued to it 24/7. To ensure that you stay up to speed with what’s going on in the Insense’s chat function even when you’re not using it, you’ll get notified via email whenever a creator sends you a message about a campaign.
That being said, effective influencer relationship management is much more than simply striking up a quick chat. In fact, if you had to send your creators a message every time you wanted a quick update, it would have the opposite effect. Insense realizes this and also offers you a centralized campaign dashboard where you can track key statuses like product shipments, your budget, and the results.
Key Features: Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: TikTok, Instagram, Facebook
9. Post for Rent
Post for Rent was built to serve all sizes of brands and is just as suitable for agencies and talent managers. At the lowest level, you’re getting nearly everything the platform has to offer for $59 a month, plus service fees. More sizeable companies pay $999 per month (often discounted to $399) but pay no service fees on top.
Post for Rent features a clean interface for creating campaigns. The process is broken up into discrete steps. If you don’t want to search for influencers, you can publish a Public campaign—Post for Rent notifies suitable influencers through a mobile app.
Once you’ve published your campaign, it will show as Active in your dashboard. You can click into each one to manage and monitor its progress. Post for Rent’s influencer management relationship tool makes it easy to negotiate prices, approve or reject content, and stay on top of the pipeline of scheduled content.
Once posts start going live, you can see in-depth stats on the performance of the campaign in real-time.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
CrewFire is a unique, easy-to-use tool that helps you manage all your social media influencers on one place. What sets it apart is its emphasis on building and nurturing an engaged community and maximzing the presence of advocates. Instead of relying on typical social media influencers, CrewFire lets you discover brand ambassadors among your customers.
Simply identify the people who talk about your brand on social media–you can do this by searching for relevant hashtags or using a tool like Mention. Once you’ve found them, add them to your CrewFire ambassador community.
Next, segment your community into different groups so that you can easily communicate with them. For example, you may want to create a group for top performers or one for ambassadors who live in a certain country. Then, start sending them targeted content. CrewFire makes it easy to do this by allowing you to upload content into the app then share it with specific groups.
You can also track the performance of your content and see which pieces resonate with your influencers. This is helpful because it allows you to quickly adjust your strategy if necessary.
Plus, CrewFire has a built-in rewards system that you can use to incentivize your brand ambassadors. For example, you can offer a discount code to top performers or send out a physical prize to one lucky winner. This motivates your influencers to continue creating content and helps you build deeper relationships with them.
In short, CrewFire is an excellent tool for influencer relationships. It helps you identify social media users who are already talking about your brand, segment them into groups, and then share targeted content with those groups. Plus, you can monitor your content’s performance and reward top performers. Ultimately, it is a valuable tool for driving traffic and sales, which is why it is a top pick for influencer relationship management.
Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, White Label Reporting, Payment Processing, Influencer Content Amplification, Ecommerce Tools,
Channels: Facebook, Instagram, Twitter
CreatorIQ doesn’t make its pricing public, but it was clearly designed for companies with deep pockets. The smallest clients in their published list are earning around $100m annually.
CreatorIQ integrates directly with the social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts. There are currently more than 15 million creator accounts indexed on the system. CreatorIQ takes a “content first” approach to its discovery. The AI looks at all the discrete parts of any given piece of content—the image, the location, mentions, even emojis—and makes logical inferences. The AI assigns each influencer an “Integrity Quotient,” which can help you discern just how authentic an audience is.
You can invite your selected influencers via email to join your network. They can register with you and go through an onboarding process. Influencers create an account, fill out any tax and compliance forms, self-identify their interests, and set up their payment options. They also connect their social accounts to your portal and authorize CreatorIQ to ingest all the data that the public APIs can’t get you. With the one-to-one connection between account and platform, the AI can look at how many people are actually seeing content and make more accurate predictions as to what their reach will look like.
There are plenty of opportunities for active users of CreatorIQ to communicate, annotate, and otherwise share information. You can share certain aspects of a campaign using private links.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
Brandbassador brings you the benefits of both worlds when it comes to influencer and affiliate marketing. As a tool, it helps you find, connect, and engage with influencers who can promote your brand. But it also has an affiliate network of over 500,000 people that you can tap into to help drive sales.
Brandbassador is a platform that helps you find influencers to promote your brand. This business model works differently than other types of social media marketing. This is because it relies on the power of connecting brands with customers who are already aware and interested in what they offer. So, instead of opting for macro-influencers whose communities generally don’t engage or respond similar to micro-influencers, they focus on connecting you with people who have a higher chance of becoming brand ambassadors and promoting your products to their audience.
Interestingly, the process by which the company can help you manage your influencer relationships is quite simple. With access to engage and partner with unlimited ambassadors, all you really need to do is provide them with creative briefs for each campaign. You can track their progress, and then pay them based on the results that they deliver.
Furthermore, you can engage your ambassadors through gamification. When they complete the brand-centric missions that you set for them, they can earn rewards like points, cash, and other prizes. Brandbassador makes it easy and fun for influencers to promote your brand, which is why it’s such an effective tool.
Overall, Brandbassador is an excellent tool for managing your influencer relationships. They make it easy for you to find and work with influencers who will be excited to promote your brand. This is done by focusing on connecting you with the right people. Needless to say, if you’re looking for an influencer tool that can also help you with affiliate marketing, Brandbassador is the way to go.
Key Features: Search/Discovery, Automated Recruiting, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Payment Processing,
Peg’s sole focus is on YouTube. They sell subscriptions on either a six- or twelve-month basis, with custom pricing based on the size of a business and its needs. Individual creators can create profiles for free, and talent managers and MCNs can do the same on behalf of their clients.
Peg focuses on quality over quantity. As a way of encouraging this, the platform only adds influencers in one of two ways:
- Through exclusive partnerships, Peg maintains with high-quality talent agencies
- Through Peg’s proprietary algorithm that scours YouTube looking for potential influencers meeting highly selective criteria
Peg works in the background parsing through each influencer’s content and assigns him or her a “Safety Score.” The higher the number, the more family-friendly an influencer is.
The depth and thoughtfulness of Peg’s discovery engine carry over into their management tools. The message window looks like a group chat on your phone. If members of the internal team want to send private messages back and forth, it happens in the same window – you push a button to go into private mode, and the messaging area goes black to indicate that what you’re about to type is for internal eyes only. Every message typed into Peg gets sent as an email to everyone in a thread.
Mavrck flips the usual premise of influencer marketing around. Instead of trying to find influencers who can bring you more customers, Mavrck finds those existing customers who have the most influence.
Customers log into your site using their Facebook profile. Mavrck grabs all the public and opt-in data associated with the account and measures each customer’s influence. It automatically activates for the customer any campaigns for which he or she qualifies.
Macrck has 20 predefined “digital activities” that your influencers can do. Your influencers earn rewards for doing the digital activities that you allocate to a campaign. You can segment your influencers based on a wide variety of criteria, and you can assign digital activities to them based on the segments to which they qualify.
All the content that influencers create on your behalf is designed to get people back to your site so they can register or buy something. At that point, they can sign into the scheme, too, and you have direct marketing access to them also.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
Sideqik is a fully fleshed out automated influencer marketing platform, aimed at growing and engaging audiences for brands in the gaming, e-Sports, sporting goods, lifestyle, and entertainment industries. It includes all the main things you would expect from a campaign management platform – influencer management, campaign creation and management, payments, automation, in-depth reporting, and the like.
It doesn’t rely on an internal database of influencers who’ve opted-in, or whose profiles were scraped off the social web. Instead, it analyzes your existing social followers, evaluating each of them for their influence. You can use the influencer dashboard to gain deeper insights into all these people. You can also add influencers who may interest you.
You can segment these people in multiple ways: reach, topics, location—you name it. When you’ve identified those you’d like to activate, Sideqik sends out an email to them with an invitation to apply to participate in your social campaigns for rewards. Also, Sideqik looks for additional recruits—new followers to your social accounts or people who’ve engaged with one of your campaigns.
The platform provides users with “blueprints” for more than a dozen different campaign types, each with different goals and actions. If you’ve set everything up properly upfront, these campaigns effectively run themselves. You can find/activate/manage hundreds or even thousands of influencers simultaneously and market at scale.
16. Tribe Dynamics
If you are looking for a comprehensive tool for managing your influencer relationships, look no further than Tribe Dynamics. This software covers all aspects of influencer marketing, from finding the right influencers to working with them on creating content and measuring campaign success.
Tribe Dynamics was founded in 2012 and started out as a SaaS company that provided services to beauty, lifestyle, and fashion brands, specifically in the area of influencer marketing. Years later, it developed its proprietary metric called Earned Media Value (EMV), which measures the value of an influencer’s online content. With this metric, it can provide data-driven insights to their clients and help them make informed decisions about their influencer marketing strategy.
Its solutions cover agencies and brands of all sizes. For agencies, it offers a full-service platform that includes influencer discovery, outreach, and management. For brands, it has a self-service platform that helps with influencer selection, contract negotiation, and content creation.
In addition to their software solutions, Tribe Dynamics also offers commissioned data on a variety of topics related to influencer marketing. This data is helpful for both agencies and brands that want to stay up to date on the latest trends in the industry, which will determine how you can approach your influencer relationships.
Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, Twitter, TikTok
Founded in 2008, Traackr is as old as the industry itself. Currently, the company specializes in influencer relationship management. Their platform includes a wealth of campaign management tools, but the real focus in on the relationship side of things. People gain access to the platform through annual or multiyear subscriptions.
The influencer discovery function offers a dizzying number of options by which to search and filter. The influencer database isn’t an opt-in network, but it’s also not entirely automated, either. Humans are involved in its curation. Each person in their database gets a score on two metrics—Reach and Resonance.
Once you’ve added influencers to your network, Traackr gives you plenty of ways to organize them. You can group them according to topic, tier, and brand affiliations, among others. You can also group influencers by how close you are to them. This simplifies collaboration across the marketing team. Anyone in your organization can see where you’re at with an influencer and adjust his/her approach accordingly.
Traackr offers plenty of space to customize the data you store about each influencer. Team members can add notes about interactions and store any other relevant information. All communications, including emails and social interactions, are stored on Traackr.
The platform includes a social listening tool that lets you track influencer content in real-time. It also features a network visualization map that shows you how influencers connect to other people both in and out of your network.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
Frequently Asked Questions
What does an influencer relationship management tool do?
An influencer relationship management tool offers anything that is needed to create strong and positive relationships with your social media influencers. From keeping track of communication to the progress of influencers, it helps you to store important information to ensure that everything goes smoothly. As you cannot communicate with your influencers as a group, an influencer relationship management tool can help you to personalize the way you stay in touch with your individual influencers.
Is Upfluence a good tool?
Most tools use a one-size-fits-all approach, but Upfluence instead uses an approach that concentrates on flexibility. While it is a bit more complex than other influencer relationship management tools, its interface is still easy to understand and use. All things considered, it is one of the best tools to use, especially if you rely on Instagram a lot. For easy reference, all email correspondence is archived into Upfluence and team members can view any messages sent to and from each influencer.
Is Traackr difficult to use?
With Traackr, it is easy to segment and manage your influencers. Traackr gives you many ways to organize the influencers that you have added to your network to make collaboration among members of your team easier. Any team member will know where things are at with a particular influencer. It also offers you space to customize the data that you save about your influencers by, for instance, adding notes about interactions. It really specializes in influencer relationship management, making it one of the best tools.
Is CreatorIQ a good choice for smaller businesses?
CreatorIQ is not a suitable influencer relationship management tool for small and medium-sized businesses. It is instead aimed at businesses with abundant financial resources. CreatorIQ does not make their pricing available to the public, but according to their published list of clients, their smallest client makes more or less $100 million per year. Taking this information into account, you will have a better understanding of the specialized segment of the market that they serve.
Which tool can I use for influencer marketing on YouTube?
You can check out Peg. It is one of the best influencer relationship management tools and focuses solely on YouTube. Peg values quality over quantity and will only add influencers via exclusive partnerships or by means of its proprietary algorithm that searches YouTube for potential influencers that meet very selective criteria. Its management tools are just as thoughtful as its discovery engine ensuring efficient communication.