Top Influencer Marketing Software Tools for 2022

While it is possible to participate in influencer marketing on the cheap, building relationships with influencers gradually and organically, it’s challenging work. If you factor in the time it takes for you (or an employee) to create the necessary relationships, it can also be relatively expensive. Many influencer marketing software tools make this process far more straightforward and are likely to save you money.

Although these software tools (also known as software platforms) initially just focused on influencer search and discovery, they have widened the services they now offer. Indeed, you can run virtually an entire influencer campaign using one or a combination of these apps or other types of software.

In addition to influencer discovery, you will find software platforms covering relationship management, campaign management, third party analytics, influencer content amplification, influencer marketplaces, and more.

We have reviewed each of these software tools, along with more, on our Influencer Marketing Platforms page. Each of the links below takes you to the relevant review.


Top Influencer Marketing Software Tools for 2022:


1. Grin

Grin

Grin capitalizes on the genuine influence of influencers. Its philosophy is that influencer marketing is marketing to the influencer – brands need to build a trusting relationship with potential influencers. 

Grin customizes its pricing to match its clients’ needs. Companies of all sizes use the software, though Grin focuses on eCommerce businesses with integrations into the major shopping platforms.

It offers all the significant features that a top-tier marketing management software should and organizes it all into workflows so that users never get lost. Grin integrates with all the major social media channels, eCommerce software like Shopify, WooCommerce, and Magento, email systems like Gmail and Outlook, real-time communications like SMS and Slack, and Office tools like Google Drive and Office 365.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube


2. Upfluence

Upfluence

Upfluence analyzes nearly 3 million influencers with a collective reach of 82 billion followers. The software indexes and updates all their profiles in real-time, with every piece of content analyzed for reach and engagement. 

A new tool, Live Capture, attempts to find the best influencers for your brand. It assumes that your customers are the best advocates for your brand and can become ambassadors to promote your products.

eCommerce businesses can connect their online store to Upfluence’s software to discover influencers who visit their website and activate them through dedicated campaigns

Brands and agencies can search through Upfluence to find influencers using as many keywords as necessary. You can place a relative weight on each keyword. Upfluence covers all major social media platforms: Instagram, YouTube, Facebook, Twitter, Pinterest, Twitch, and TikTok.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs


3. Creator.co

Creator.co

Creator.co’s focus is as much on creating content as it is on distributing it. As its name indicates, it is a tool to bring together brands and creators. It mainly targets small and medium-sized businesses wanting to work with nano and micro-influencers.  It offers two very different plans. Self-Serve gives you all the self-service features of the platform. You use the tool to find suitable influencers and manage the campaign yourself. Alternatively, you might opt for the Community Driven plan, where you create a campaign and then let the software take it from there. The software selects suitable influencers, who then apply to take part. Brands accept or decline any influencer who applies, and every other section of the campaign occurs behind the scenes.

What sets Creator.co apart are their “Deep Insights” reports available for any influencer. They present all the data you expect in a greater context than usual. They export these Insight reports as PDFs in excess of 15 pages, and they contain an incredible amount of data and analysis.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports,

Channels: Instagram, YouTube, TikTok


4. NeoReach

NeoReach

NeoReach uses an algorithm that mines the social web for data and indexes it for search through the software. The NeoReach database features more than 3 million influencers on Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat. Every client receives custom pricing based on the number of users and a few other factors. However, its target customers are large companies with large marketing departments.

The heart of the NeoReach software is data. It features a mind-boggling array of information for each influencer in its database.

The interface is clean, and working with search results is very simple, even with the wealth of information attached to each profile. Users also receive recommendations from the software powered by AI that uses your performance data coupled with a brand affinity search.

neoreach logo

Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat


5. Mavrck

Mavrck

Mavrck is an all-in-one platform with tools that allow brands to activate at all stages of the consumer purchase journey. So, whether you wish to work with top influencers in your niche or prefer to find the social superstars amongst your existing clientele and employees, Mavrck’s software can simplify your marketing activity. Mavrck helps enterprise consumer brands automate and scale social proof programs across their customer journey and marketing functions.

This wide-ranging brief means that Mavrck assists marketers in finding and activating relevant influencers to create content. You can work with Mavrck to discover and activate influencers covering many social platforms. In addition, you will find tools to manage all aspects of your campaign – discovery, communication, contracts, incentives, syndication – within the platform.

Mavrck also includes influencer marketing tools to help gain ratings and reviews online. You can capture star ratings and reviews from your influencers and ambassadors for eCommerce syndication. In addition, you can syndicate photos and videos from influencers to your eCommerce site and retail partners.

mavrck logo

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,

Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs


6. Aspire (formerly AspireIQ)

Aspire (formerly AspireIQ)

AspireIQ was formerly Revfluence. It is an influencer marketplace, including influencer search & discovery, relationship management, and campaign management. Using software like AspireIQ to manage your influencers makes the process simple.

You can easily identify high-performing influencers and the software has the tools to nurture those relationships. Its recommendation engine points out similar influencers to the ones you’ve worked with. There are also tools for repurposing campaign content into paid ads. AspireIQ also includes social listening capabilities, helping you track mentions of your brand, keeping a list of those who do. You can even monitor the social activity of your competitors. Pricing for Aspire IQ’s three levels of service is customized and requires a yearly commitment.

Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,

Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs


7. CreatorIQ

CreatorIQ

CreatorIQ relies on its tech software to simplify the influencer marketing process and also solves some of the problems that have long plagued the industry as a whole, e.g., follower fraud, inflated reach metrics, and inauthentic/mercenary influencers. The company was named the Best Influencer Marketing platform at the 2019 MarTech Awards.

CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. The marketing software considers more than 15 million creator accounts worthy of being indexed on the system. It is a discovery software tool that will show you influencers who are astoundingly relevant. The AI assigns each influencer an “Integrity Quotient.”

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs


8. Julius

Julius

Julius is now a full-fledged self-service influencer marketing suite, with nearly 120,000 influencers in its database. It includes over 50 different criteria for narrowing a search, with demographic and psychographic data for influencers and audience.

Julius is software-as-a-service (SASS), and you pay an annual fee. The specific fee you’ll pay depends on the number of users you’ll want to have access to the software. All subscriptions come with complete access to the platform, unlimited messaging, custom influencer lists, and a dedicated and on-demand account manager for guidance/assistance.

Julius’s dashboard is like a social feed, announcing new influencers to the platform, new brand/influencer affiliations, and a curated feed of industry-related news. 

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch, TikTok, Snapchat


9. Klear

Klear

Although Klear offers many influencer marketing services, its main strength is the quality of its data. It initially focused on Twitter influencers but now also analyzes those on other platforms, including Facebook, Instagram, YouTube, and TikTok. In fact, it has over 900 million influencers in its database. Its AI has classified these influencers across 60,000 topic categories, offering deep analytics about audience demo- and psychographics.

One of the tools within Klear is “Monitors,” hybrid social listening/analytics software. Not only can you use it to monitor mentions of your own business, but also those of your competitors and selected hashtags. Klear uses this data to teach its algorithms the kind of accounts and content relevant to your brand. They use this to help discover suitable influencers for your business and give brands the contextual data they need to accomplish their goals.

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,

Channels: Facebook, Instagram, Twitter, YouTube, Blogs


10. NEXT Business Manager

NEXT Business Manager

NEXT is the second platform Post for Rent has created (its “next” platform), focusing on cutting down the administrative tasks needed to operate successful influencer marketing campaigns. It mainly targets more sizable brands and agencies, many of whom work with hundreds of influencers.

Post for Rent is currently offering NEXT on a 60-day free trial, so you can view how you can use it to oversee all ​of your ​contracts, payments, team efficiency, content, reporting, and documentation in one place. In addition, it integrates well with some of your other software, like Google Drive, DocuSign, and Slack.

You can use it for multiple accounts and campaigns, using a centralized dashboard to track your contracts, content, invoices, payments, and campaign to-dos. For example, you can use it to monitor your team’s performance, track your invoices and payments, create and store contracts, and keep all your content in one place.

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Client Relationship Management,


11. PitchBoard

PitchBoard

PitchBoard is an influencer marketplace, with its focus being on executing campaigns quickly and at scale. There’s no influencer discovery or relationship management software. It believes you can use separate influencer discovery software to find great influencers and data insights. As an influencer marketplace, PitchBoard believes it makes you more effective at reaching new and different influencers.

PitchBoard uses its own machine learning software to parse through influencer data from several sources and identify those whose audiences are most suitable for campaigns. They do this without customers ever having to scroll through lists of influencers then having to deliberate on each one.

Key Features: Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing,

Channels: Instagram, YouTube


12. Post for Rent

Post for Rent

Post For Rent is marketplace software that describes the process of influencer marketing in its name. It serves all sizes of brands and has plenty of room for agencies and talent managers, as well. 

Post for Rent offers a range of pricing levels, with four different rates for brands/agencies and three rates for talent managers. Their pricing model can be seen as a way to try and be all things to all companies.

As with most of this influencer software, Post for Rent includes a Discover tool to find influencers who’ll be a good fit for your brand. It includes a database of more than 154k profiles, although you can also look at people you already would like to work with. The influencer analysis for each profile is in-depth.

Key Features: Influencer Marketplace, Search/Discovery, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing,

Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat


13. Open Influence

Open Influence

Open Influence was formerly called InstaBrand. The software includes influencer discovery and management, as well as campaign management and third-party analytics. 

As it’s priced now, Open Influence is not a tool for small businesses. You need to pay for the $500 per month Premium plan or the custom-priced Enterprise plan to gain the most useful features. This includes image recognition, which is its standout.

Open Influence’s AI software uses image recognition to label images with descriptors, all of which become searchable. For example, the algorithm understands the difference between a person in a t-shirt and somebody practicing yoga. You see images showing you what you want to see, unlike most influencer software. Once you’ve found someone who’s just right, the software can do a look-alike search to discover other influencers just like that one. The software has indexed over 20 million recognized keywords for interests-based searches, and it only indexes for engaged users, not audiences as a whole.

Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs


14. Tagger Media

Tagger Media

Tagger began life as a music recommendation engine but discovered how its software could be adapted for influencer marketing. Tagger tracks more than 9 billion social conversations, resulting in an incomprehensible amount of data points—all indexed, analyzed, and searchable, by brands and agencies.

In terms of analytics, Tagger is a full-fledged digital marketing research tool. However, it is also a straight-ahead influencer marketplace, home to over 3.5 million influencer profiles. It also features campaign management and reporting.

However, Tagger is not software for a small business. It offers more use and data than a small company would know what to do with.

Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,

Channels: Facebook, Instagram, Twitter, YouTube, TikTok


15. IZEA

IZEA

IZEA offers much more than just the standard search tools and reporting features. Basically everything you want from an influencer marketing tool, you’ll find here. 

To kick off your campaign, you can use its various filters to tweak your search, making it much easier to identify suitable influencers on their global network of influencers. Communication has also been made super easy and you can use tools like open bidding, direct offers, and in-app messaging. 

Not only has IZEA managed to simplify the search and communication process, but also the financial side. It offers secure payments for campaign expenses and simplifies campaign budgets by tracking all payments to influencers in one place. 

Another area where IZEA shines is analytics. You can keep tabs on how your content is performing in real time to gain better insight into metrics like engagement, reach, and organic interactions. 

izea logo

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,

Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and other Blogs


16. Traackr

Traackr

If you’re looking to use influencer marketing to drive more traffic to your online store, Traackr is a great solution. As one of the top eCommerce influencer marketing platforms, it offers a wide range of features and tools that you need to make the most of affiliate programs and influencer marketing. 

Using more than 15 criteria, you can narrow down the search to find the best influencers for your campaigns. Not only will it give you insight into the influencers, but also lets you explore the audience that they attract. You can, for example, organize potential candidates using the location, age, or size of their audience. 

It also makes keeping track of results much easier with its program performance reports. This way you can gain much better insight into the impact of all campaigns and analyze its ROI by using KPIs such as cost per engagement, cost per click, and cost per view.

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs


17. Humanz

Humanz

Founded only in 2019, Humanz is one of the newer influencer marketing software tools. It’s a powerful tool that relies a lot on artificial intelligence, yet not at the expense of user-friendliness.  

Some of its most noteworthy features include its influencer marketplace and accurate insights. Not only will it help you to connect with the right influencers quickly (you’re also free to work with other influencers and invite them to the Humanz platform), but it also uses proprietary artificial intelligence to analyze creators based on their connection with their true followers. This way, you can predict their expected influence more accurately and avoid fraud. 

Once you’ve identified the most suitable influencers for your brand, Humanz will also help you to create better briefs. Then, as another safety measure, it offers an easy-to-use feedback and approval system so that you can view the content that influencers plan to share and the context in which it will appear. 

Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,


18. #paid

#paid

#Paid recognizes that influencers are firstly creators. They have gained their influence due to the quality of the content they have made. #Paid understands that you need to modify your marketing, depending on which stage of the sales funnel you’re targeting. One size doesn’t fit all. Therefore, they focus on highlighting influencers who create exciting content that is a good fit for your brand.

A unique service offered by #Paid is Whitelisted Ads. With these, you can whitelist specific creators and content for use with paid Facebook and Instagram ads. #paid connects with Facebook Ads Manager and allows these ads to be pushed into timelines and feeds under the creator’s handle. These posts are still marked as Sponsored Posts, but the fact that they are not coming from a brand account gives them a more authentic feel to audiences. When you set up a campaign, you can specify the percentages of your budget allocated to organic posts and whitelisted ads.

Key Features: Content Amplification, Influencer Marketplace, Content Library, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing,

Channels: Instagram, Facebook, Youtube, Tiktok


19. Webfluential

Webfluential

Webfluential describes itself as a “one-stop-influencer-shop”. Instead of having to work directly with influencers which quickly becomes time-consuming, its technology makes it easy for marketers to search for influencers, create a shortlist, brief candidates, monitor workflow, manage payments, and analyze results. 

When it comes to content approval, Webfluential is able to offer help when needed and will act as an approval layer between the brand and influencer. Though, they realize that ultimately influencers understand their audience best and will ensure that all the content will remain authentic. 

It also offers deep, rich data on the audience and performance of influencers in their network. With the help of their reports, you can see just how well your campaign performed in relation to the market average for a campaign. 

Webfluential logo

Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,

Channels: Facebook, Twitter, Instagram, Youtube, Wordpress


Frequently Asked Questions

What are the benefits of using an influencer marketing software tool?

Most influencer marketing software tools make it easier to build relationships with influencers and it can even save you money. While many of these software solutions at the beginning just concentrated on influencer search and discovery, these tools have now expanded their services. As a matter of fact, you can now practically run an entire influencer campaign with the help of just one of these software solutions. Nowadays, these tools can also help you with relationship management, third-party analytics and influencer content amplification.

What tool can you use to reach Generation Z?

Fanbytes places a lot of emphasis on assisting marketers to reach Generation Z. It is an influencer marketing software solution that concentrates mostly on TikTok, Instagram, YouTube and Snapchat. A brand can work with Fanbytes on a campaign-by-campaign basis and spend whichever they can afford for each campaign.

What makes Open Influence good?

Open Influence boasts a very powerful image recognition feature. Its AI software uses image recognition to label images with searchable descriptors. This means that you will only see images that you actually want to see. It has indexed more than 20 million recognized keywords for searches based on interests. What is more, it only indexes engaged users and not whole audiences. Though, to unlock this useful feature, it will cost you $500 per month for the Premium plan.

How can you complete an influencer marketing campaign quickly?

An influencer marketplace like PitchBoard can really speed up the process of executing campaigns. It uses its own machine learning software to go through influencer data from different sources to determine whose audiences are the best fit for campaigns. So, you can save valuable time by not having to go through lists of influencers as it does it for you.

Is NeoReach easy to use?

NeoReach is easy to use thanks to its clean interface. Even with all the information that you get with each profile, it is still very straightforward to work with the search results. Though, it is mostly aimed at big companies with large marketing departments.

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