Top 20 Social Media Tools You Need in Your Marketing Arsenal

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Social media marketing is no longer an option, but a necessity for any brand or marketer who wants to succeed. Every business that has an online presence needs to have a social media presence as well. After all, you need to connect with consumers where they spend most of their time.  If you are keen to find out just where those consumers are spending their time, then check out the Influencer Marketing Hub Social Media Benchmark Report 2022, it's packed with insights and data on consumer behavior and lots more! 

However, it is not that easy to manage multiple social media accounts at once and regularly post fresh content on each. For that, you need help. And, social media tools do just that—help you manage your social media accounts and content with ease.

Here is a list of 20 of the most useful social media tools that you need to succeed in social media marketing.


Top Social Media Tools:

1. Brandwatch (Formerly Falcon.io)

Brandwatch (Formerly Falcon.io)

Brandwatch is an all-in-one social media tool that gives you an easier way to manage all your social media channels. It can help you establish your social media presence, reach your target audience, and grow your brand. It gives access to insights that can enable you to make informed decisions.

With Brandwatch, you can easily ramp up your social media marketing efforts all from one centralized channel. It acts as a scheduling, engagement, advertising, and tracking tool. Other capabilities include analytics, benchmarking, customer data management, and social listening.

Brandwatch supports popular social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. 

Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price starting at:$108
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Small, Medium, and Large businesses
Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Sendible

Sendible

Sendible is a leading social media management platform specifically catered to brands and agencies and who are able to manage clients at scale and profiles across multiple platforms in one easy location. Customers are able to customise, schedule, and directly publish posts, keep track of and collaborate on content calendars, and interact with comments on their social media channels.

Sendible is a time saver that allows people to engage with new and existing audiences to build stronger brands on social media.

Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.5
Support
4.5
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$29
Pros and Cons
Excellent social scheduling features
Content recommendation tools
Social engagement platform
Brand monitoring
Social listening feature can be slow
Clunky organization of the platform
Best for: SMMs, corporate marketing teams and digital agencies
Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

3. Iconosquare

Iconosquare

This is a useful social media analytics tool for Instagram and Facebook. You can get detailed reports on your Instagram and Facebook accounts’ performance. It also allows you to analyse which content performed well and which didn’t. 

And, you can link multiple profiles to the same dashboard, so you if you have more than one brand profiles, you can manage them all from a single platform.

The best part is that you can measure your performance and benchmark it against other industry players. So, you will know exactly where you stand in your niche.

Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$49
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

4. Loomly

Loomly

Designed to make social media management easier and more accessible for all types of organizations, from SMEs to non-profits, Loomly is a social media tool for brand growth. 

It’s chockfull  of features for easier brand and content management, including automated publishing, ads manager, and a collaborative review and approval workflow. Best of all, everyone on the team gets notified every time someone updates or comments on your content. You’ll receive notifications across a variety of channels, which include email, push, Slack, and Microsoft Teams.

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$26
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

5. Buffer

Buffer

This is a social media tool that you can use to schedule and automatically post your content. You can plan and post content to all of your social media accounts from one dashboard. 

You can make a content calendar and plan your social media posts ahead of time. And then, Buffer will publish each post automatically, at the designated dates and times. This means that you don’t need to publish every post manually, which saves a lot of time and effort.

Moreover, this tool also provides you with detailed reports on your social media performance. You can get insights into your performance and improve your social media marketing strategy.

Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesse
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

6. Agorapulse

Agorapulse

This social media tool has numerous features like social listening, social media content scheduling, analytics etc. Moreover, it also acts like a team/project management platform where you can assign tasks to your team and keep track of all your content-related activities.

Additionally, this tool also has a built-in CRM tool to help you manage your customers and keep track of your past conversations with them. Overall, this is a tool that lets you manage content for all of your social media accounts from one dashboard.

Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

7. BuzzSumo

BuzzSumo

BuzzSumo is the ultimate social media research tool that can help you formulate your social media content strategy. You can find the best-performing content on any topic or keyword and can also spy on your competitors and see what content of theirs is performing well. 

You can use this tool to decide what keywords and topics to target through your content. You can also use this tool to find relevant social media influencers for your collaborations.

BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$99
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

8. Tailwind

Tailwind

This tool specialises in visual social media platforms Pinterest and Instagram and provides end-to-end, social media management for both. You can use this to bulk-upload images and posts and schedule them to be published at desired times. 

You can find the best hashtags to use via its hashtag finder feature, which also suggests hashtags based on your past hashtag use. Moreover, this tool also provides insights into your Pinterest and Instagram performance and tells you what is working and what’s not.


9. ContentCal

ContentCal

ContentCal is a simple-to-use visual tool with custom approvals for content creation and publishing. It includes a Content Hub for all the social content you intend to share. Your marketing team can use the Content Hub to plan, develop, and deliver your social media strategy. It is the perfect place for sharing thoughts and inspiration with your team.

Your social media strategy starts at the Library. Here, you can carefully craft your content, share inspiration with your team, and store ideas to develop at a later stage. With the Web Clipper extension, you can directly send other relevant online resources into the Content Hub Library with just a couple of clicks.

The Content Hub has a Previous Posts section where all published content sits. Here, you can amend your posts with fresh captions and then share them again with your social networks. Make small adjustments to the content and then judge how this performs to inform your marketing strategy.

ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Support
4.8
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Hashtag Tracking
Content Planning
Content storage
Hashtag Management
Price on request
Pros and Cons
Simple user interface with productivity workflow
Direct scheduling for multiple platforms
Collaboration tools
Tiered customer service model
Some SoMe platforms are not supported
Best for: Businesses, agencies, and freelancers
ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

10. Keyhole

Keyhole

Keyhole is a powerful social media monitoring tool that can provide you with invaluable insights into social media conversations about your brand or niche. You can monitor social media conversations around a specific campaign or an event and find out how well people received it. 

It also enables you to measure the impact that your influencer marketing campaigns are making and also lets you find influencers to work with. Their social listening and analytics tools can be a good way for you to conduct market research about your industry.

Keyhole
4.4 out of 5 stars
This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions.
Ratings
Features & Pricing
Pros and Cons
Ratings
Ease of Use
4.5
Quality of Support
4.2
Ease of Setup
4.4
Overall Score
4.4
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$39
Pros and Cons
Comprehensive dashboards and reporting
Straightforward interface
Multiple price points
PDF exports of reports misses information
Customer support can be slow
Lack of tracking options
Best for: B2C Brands and agencies
Keyhole
4.4 out of 5 stars
This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions.

11. BrandMentions

BrandMentions

This is another useful social media monitoring and social listening tool that you can use to gain insights about your brand or niche. You can find all your online mentions and monitor conversations about your brand, competitors, and industry. 

Whether you want to spy on your competitors or gather market intelligence, this is the tool you need. You can find all relevant mentions and identify conversations that you can participate in. This lets you respond to your audience in real time.

BrandMentions
4.6 out of 5 stars
BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Ease of Use
4.6
Quality of Support
4.7
Ease of Setup
4.4
Overall Score
4.6
Features & Pricing
Competitive Analysis
Configurable Alerts
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$129
Pros and Cons
Excellent user interface
Automatic scheduling of reports
Extensive filtering options
Brand mention helps track mentions
Some features available only for exclusive plans
Slow loading process
Best for: Helps businesses manage brand reputation, analyze competitions, and more
BrandMentions
4.6 out of 5 stars
BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more.

12. Sprout Social

Sprout Social

This is an all-in-one social media tool that is built to scale and, therefore, can be used by organisations of all sizes. This social media tool has numerous features like social listening, social engagement, analytics, and much more all packed into one.

You can use this tool to find online conversations about your brand and join those conversations to engage with your audience. What’s more, is that you can manage these conversations directly from the SproutSocial platform and keep a track of your replies. 

Another useful feature of this tool is that it can help you plan, schedule, and publish your social media content with ease.

Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$249
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

13. CoSchedule

CoSchedule

 One of the most useful features of CoSchedule is that it can help you plan, schedule, and post your social media content from one platform. Moreover, it also lets you manage team schedules, assign tasks, and see their statuses. Think of this as your content calendar, team management, task management, and social media scheduling tools all combined into one.

CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.2
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$39
Pros and Cons
Centralized dashboard and calendar
Easy collaboration for teams and clients
Project management tools
Multiple features
Noncompetitive pricing
Not enough customization options
Slow loading
Best for: Professional marketers, marketing teams, and marketing agencies
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

14. Crowdfire

Crowdfire

This is another great end-to-end social media management tool. This allows you to search for relevant content for your brand, based on your areas of interest. And, it also lets you create social media posts and share this content on various social media platforms.

This also has a content scheduling tool that you can use to plan your publishing schedule ahead of time. It automatically posts content at preset times and platforms. 

And, the best part is that it can tailor your posts for each platform, so, you don’t have to create separate posts for each platform. It also has a Chrome extension that lets you quickly find and share content on social media.

Crowdfire
3.8 out of 5 stars
Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.2
Ease of Use
4.3
Support
4.0
Overall Score
3.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$7.48
Pros and Cons
Automated scheduling suggestions
Tailor posts to each platform in one view
Manage multiple accounts
Not easy to link accounts
Some processes can take time to set up
Best for: Social Media Managers, agencies, brands, individuals, enterprises and startups
Crowdfire
3.8 out of 5 stars
Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!

15. SocialPilot

SocialPilot

This is a useful social media management tool that you can use to manage all of your social media accounts from one place. You can reply to all social media comments and messages from one place, in real-time.

You can also manage your team, tasks, and clients all from a single dashboard. This tool also lets you discover and share content quickly and easily.

SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.7
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Conversion Tracking
Multi-Account Management
Post Scheduling
Price starting at:$30
Pros and Cons
Excellent value for money
Canva integration makes creating beautiful posts simple
Easy-to-navigate dashboard
No automated TikTok posting
Lacks advanced features that would attract large businesses and enterprises
Doesn’t offer a lot of third-party apps or integrations
Best for: Digital marketing agencies and SMBs
SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.

16. Klear

Klear

Klear is powerful influencer marketing software that lets you find and manage influencers for your brand. You can use their influencer search feature to find relevant influencers and use advanced search filters to filter out the non-relevant ones. 

You can also get detailed analytics on each influencer and their performance metrics like engagement rate and followers. The tool also offers an influencer management platform where you can collaborate with multiple influencers at once. And, you can also measure the success or failure of your influencer campaign and each influencer’s performance using this tool.

Klear featured image

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research, Paid Campaign Tracking, Report Customizability,

Channels: Instagram, YouTube, TikTok


17. Meet Edgar

Meet Edgar

This is not your average social media content scheduling and posting tool. It not only lets you automate your content posting but also creates social media posts for you. 

It can pull shareworthy content from news, blog posts etc. and lets you post it on your social media platforms. Not just that, it scans content and gives you the best suggestions on what posts you can create from that.

So, you don’t need to manually create each social media post as this tool does that for you. And, you can bulk upload content and it will automatically post it at designated times.

Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.4
Support
4.6
Overall Score
4.4
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Price starting at:$29.99
Pros and Cons
Easy post recycling options
"Best time to publish" feature
Expensive price points
User interface can be difficult to use
Lack of platform integration
Best for: Businesses of all sizes
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

18. IFTTT

IFTTT

This social media tool is unlike any other on this list and takes social media content posting to another level. It connects your devices and apps to make them work together. So, if you post a picture on one platform, it can be shared on all other platforms that you are present on.

IFTTT literally means, “if this, then that.” It lets you create scripts called applets that help you perform a fixed action if another action is taken. For example, if you post on Facebook, it can automatically post the same on Twitter as well. Or, if you publish a new blog, it can send a tweet about it. You can create multiple such applets to trigger an action based on another action and integrate your social media platforms.


19. Later

Later

Later is a social media tool that’s specifically designed for Instagram. However, its capabilities aren’t limited to only IG. It also lets you post to other social media channels including Twitter, Facebook, and Pinterest.

Later is a visual-first tool for sharing content like photos, videos, and stories. It lets you plan up to a month’s worth of social media posts so you won’t have to worry about scheduling your content. 

What’s great about Later is its easy-to-use interface. Simply drag and drop your content to start scheduling. Don’t know the optimal time to post? The tool lets you know what your unique Best Time to Post is so you can easily schedule your posts in batches. 

Pressed for time? Later makes creating and sharing content easier. It helps you find, customize, and share on-brand content. While it may be a visual-first tool, it doesn’t lose sight of what’s important—Later also has analytics so you can track your performance.

Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.3
Overall Score
4.3
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$18
Pros and Cons
Easy to use, simple interface and media gallery
Competitive pricing plans
"Best time to publish" feature
You need business accounts on social
Limited features compared to competition
Free version has basic features
Best for: Businesses of all sizes
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.

20. Hootsuite

Hootsuite

Hootsuite is an all-in-one social media management tool that offers a long list of useful features. From content curation to post scheduling to analytics, their platform makes it straightforward to manage your social media campaigns on Twitter, Facebook, Instagram, YouTube, LinkedIn, and Pinterest. It also offers a couple of add-ons, like paid and organic ROI reporting and social listening, that can help you to understand the impact that your social media campaigns have on your bottom line and help you to create deeper connections with your target audience.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

Conclusion

These are some of the best social media tools that you can use to ace your social media marketing. Use these tools to effectively manage all your social media accounts and content.

Frequently Asked Questions

What are 3 social media tools?

There are 3 main types of social media tools: listening platforms, publishing platforms, and competitive analysis platforms. Some social media tools will include multiple functions in one.

What are the four main types of social media tools?

There are four main types of social media tools that can help streamline your workflow and make social media more efficient:
Content curation tools
Social media scheduling tools
Content creation tools
Social media analytics tools

What are the different media tools?

Here are the top 10 different social media tools to try in 2022:
1. ContentCal
2. Sendible
3. Agorapulse
4. Iconosquare
5. Hootsuite
6. Buffer
7. BuzzSumo
8. Tailwind
9. Klear
10. Keyhole

What are the social marketing tools?

These tools can help improve your social media marketing:
1. ContentCal
2. Sendible
3. Agorapulse
4. Iconosquare
5. Hootsuite
6. Buffer
7. BuzzSumo
8. Tailwind
9. Klear
10. Keyhole

What is social media tools?

Social media is a digital tool that lets users quickly create and share content with their audience. Social media means a wide range of websites and apps, including Twitter, Facebook, and Instagram.