Top 22 Social Media Tools You Need in Your Marketing Arsenal

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Social media marketing is no longer an option, but a necessity for any brand or marketer who wants to succeed. Every business that has an online presence needs to have a social media presence as well. After all, you need to connect with consumers where they spend most of their time.  If you are keen to find out just where those consumers are spending their time, then check out the Influencer Marketing Hub Social Media Benchmark Report 2024, it's packed with insights and data on consumer behavior and lots more! 

However, it is not that easy to manage multiple social media accounts at once and regularly post fresh content on each. For that, you need help. And, social media tools do just that—help you manage your social media accounts and content with ease. Social Media Schedulers play a crucial role in streamlining your content distribution and ensuring a consistent online presence. 

Here is a list of 22 of the most useful social media tools that you need to succeed in social media marketing.


Top Social Media Tools:

Top
social media tools
2024

1. Sprout Social

Sprout Social

This is an all-in-one social media tool that is built to scale and, therefore, can be used by organisations of all sizes. This social media tool has numerous features like social listening, social engagement, analytics, and much more all packed into one.

You can use this tool to find online conversations about your brand and join those conversations to engage with your audience. What’s more, is that you can manage these conversations directly from the SproutSocial platform and keep a track of your replies. 

Another useful feature of this tool is that it can help you plan, schedule, and publish your social media content with ease.

Plans: 

  • Standard: $249/mo (+$199 for each extra user). 
  • Professional (Most Popular): $399/mo (+$299 for each extra user). 
  • Advanced: $499/mo (+$349 for each extra user). 
  • Enterprise: Contact for custom pricing. 
Sprout Social
5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Support
5.0
Overall Score
5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$249
Pros and Cons
Highly flexible and customizable calendar keeps users organized
AI assisted social listening casts a wide net while keeping results useful/relevant
Inbox features take social comms to new levels of efficiency
Deeply holistic reporting
Getting the most out of the platform requires a lot of upfront setup and organization
You need to use the platform awhile to understand what you should have set up first
Best for: Brands and Agencies of All Sizes
Sprout Social
5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
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2. Brandwatch Social Media Management

Brandwatch Social Media Management

Brandwatch is an all-in-one social media tool that gives you an easier way to manage all your social media channels. It can help you establish your social media presence, reach your target audience, and grow your brand. It gives access to insights that can enable you to make informed decisions.

With Brandwatch, you can easily ramp up your social media marketing efforts all from one centralized channel. It acts as a scheduling, engagement, advertising, and tracking tool. Other capabilities include analytics, benchmarking, customer data management, and social listening.

Brandwatch supports popular social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. 

Plans: 

  • Consumer Intelligence 
  • Social Media Management 
  • Influencer Marketing 

Specific pricing details are provided after a meeting. 

Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
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3. Iconosquare

Iconosquare

This is a useful social media analytics tool for Instagram and Facebook. You can get detailed reports on your Instagram and Facebook accounts’ performance. It also allows you to analyse which content performed well and which didn’t. 

And, you can link multiple profiles to the same dashboard, so you if you have more than one brand profiles, you can manage them all from a single platform.

The best part is that you can measure your performance and benchmark it against other industry players. So, you will know exactly where you stand in your niche.

Plans: 

  • Single: ($29/mo, billed annually)
  • Teams: ($49/mo, billed annually)
  • Custom

    These are the prices when billed annually. Plans differ in the number of social profiles and team members. 

    Iconosquare
    4.4 out of 5 stars
    Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.4
    Ease of Use
    4.4
    Support
    4.4
    Overall Score
    4.4
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Social Media Management
    Price starting at:$29
    Pros and Cons
    Evolving functionality
    Industry benchmarks
    Competitive analysis features
    Excellent automated posts
    Customer support may not be helpful
    Some features may glitch
    Some platforms are not included
    Best for: Brands and Agencies
    Iconosquare
    4.4 out of 5 stars
    Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
    Visit Website View Profile

    4. Sendible

    Sendible

    Sendible is a leading social media management platform specifically catered to brands and agencies and who are able to manage clients at scale and profiles across multiple platforms in one easy location. Customers are able to customise, schedule, and directly publish posts, keep track of and collaborate on content calendars, and interact with comments on their social media channels.

    Sendible is a time saver that allows people to engage with new and existing audiences to build stronger brands on social media.

    Plans: 

    • CREATOR ($29/mo)For freelancers 
    • TRACTION ($89/mo)For startup agencies & brands 
    • WHITE LABEL ($240/mo)
    Sendible
    4.8 out of 5 stars
    Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.6
    Ease of Use
    5.0
    Reporting
    4.9
    Overall Score
    4.8
    Features & Pricing
    Analytics
    Automated Publishing
    Content Management
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Price starting at:$25
    Pros and Cons
    Excellent social scheduling features
    Smart queues ensure you always have evergreen content to share
    Centralized social engagement platform
    Canva and other useful integrations
    Value for money
    Pricing tiers can be confusing
    Best for: Businesses of all sizes and agencies
    Sendible
    4.8 out of 5 stars
    Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
    Visit Website View Profile

    5. Loomly

    Loomly

    Designed to make social media management easier and more accessible for all types of organizations, from SMEs to non-profits, Loomly is a social media tool for brand growth. 

    It’s chockfull  of features for easier brand and content management, including automated publishing, ads manager, and a collaborative review and approval workflow. Best of all, everyone on the team gets notified every time someone updates or comments on your content. You’ll receive notifications across a variety of channels, which include email, push, Slack, and Microsoft Teams.

    Plans: Loomly Annual Billing (monthly rates): 

    • Starting at: $26/month ($312 yearly) 
    • Up to: $269/month ($3,228 yearly) 
    • Enterprise package: Inquire separately. 
    Loomly
    4.8 out of 5 stars
    One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.8
    Ease of Use
    5.0
    Reporting
    4.5
    Overall Score
    4.8
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Customer Targeting
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Customer Engagement
    Multi-User Collaboration
    Reporting/Analytics
    Price starting at:$32
    Pros and Cons
    Post creation process leaves nothing to chance: every aspect is well thought out
    Multiple social calendars eliminate confusion/accidental postings
    Workflow templates are suitable for large teams and one-person operations
    Reporting could use more audience insights
    Best for: Literally everyone: Creators, Brands, Agencies, Marketing teams and solo freelancers, Franchises
    Loomly
    4.8 out of 5 stars
    One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.
    Visit Website View Profile

    6. Buffer

    Buffer

    This is a social media tool that you can use to schedule and automatically post your content. You can plan and post content to all of your social media accounts from one dashboard. 

    You can make a content calendar and plan your social media posts ahead of time. And then, the social media automation tool will publish each post as scheduled, at the designated dates and times. This means that you don’t need to publish every post manually, which saves a lot of time and effort.

    Moreover, this tool also provides you with detailed reports on your social media performance. You can get insights into your performance and improve your social media marketing strategy.

    Plans: 

    • Free Plan: $0/month, up to 3 channels 
    • Essentials Plan: $6/month for 1 channel (additional channels: $6 each) 
    • Team Plan: $12/month for 1 channel (additional channels: $12 each) 
    • Agency Plan: Designed for marketing agencies with 10 or more channels. 
    Buffer
    4.4 out of 5 stars
    Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.0
    Ease of Use
    4.6
    Support
    4.5
    Overall Score
    4.4
    Features & Pricing
    Automated Publishing
    Content Management
    Multi-Account Management
    Post Scheduling
    Reporting/Analytics
    Price starting at:$5
    Pros and Cons
    Simple cross-posting
    Straightforward calendar view
    Integrates with almost every social platform
    Buffer Analyze may be too basic for some
    Buffer may glitch with Instagram
    Arbitrary character limits for Facebook, Twitter
    Pay-as-you-go packaging
    Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses
    Buffer
    4.4 out of 5 stars
    Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
    Visit Website View Profile

    7. Agorapulse

    Agorapulse

    This social media tool has numerous features like social listening, social media content scheduling, analytics etc. Moreover, it also acts like a team/project management platform where you can assign tasks to your team and keep track of all your content-related activities.

    Additionally, this tool also has a built-in CRM tool to help you manage your customers and keep track of your past conversations with them. Overall, this is a tool that lets you manage content for all of your social media accounts from one dashboard.

    Plans:  

    • Standard: $69/user/month (10 social profiles) 
    • Professional: $99/user/month (10 social profiles + Canva integration) 
    • Advanced: $149/user/month (10 social profiles + enhanced tools) 

    Additional profiles: $15/month each. 30-day free trial included and custom options available. 

    Agorapulse
    4.5 out of 5 stars
    Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.0
    Ease of Use
    4.6
    Support
    4.8
    Overall Score
    4.5
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Content Management
    Conversion Tracking
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Reporting/Analytics
    Social Media Monitoring
    Competitive Analysis
    Scheduling
    Social Media Calendar
    Social Media Management
    Team Workflow & Collaboration
    Social Media Listening
    Price starting at:$49
    Pros and Cons
    Easy social media management
    Simple platform
    Makes it easy not to double reply etc
    Lack of post editing features
    Limited third party integrations
    Engagement platform can be difficult to use
    Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
    Agorapulse
    4.5 out of 5 stars
    Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
    Visit Website View Profile

    8. BuzzSumo

    BuzzSumo

    BuzzSumo is the ultimate social media research tool that can help you formulate your social media content strategy. You can find the best-performing content on any topic or keyword and can also spy on your competitors and see what content of theirs is performing well. 

    You can use this tool to decide what keywords and topics to target through your content. You can also use this tool to find relevant social media influencers for your collaborations.

    Plans: 

    • Basic ($119/mo) 
    • Content Creation ($249/mo) 
    • PR & Comms ($249/mo) 
    • Suite ($499/mo) 
    • Enterprise ($999/mo): 
    BuzzSumo
    4.5 out of 5 stars
    BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.6
    Ease of Use
    4.4
    Support
    4.4
    Overall Score
    4.5
    Features & Pricing
    Audience Segmentation
    Competitive Analysis
    Configurable Alerts
    Customer Engagement
    Dashboard
    Impact Scoring
    Influencer Tracking
    Reputation Management
    Trend Tracking
    Price starting at:$159
    Pros and Cons
    Excellent tools to build high-performing content
    Powerful content suggestion tool
    Easy-to-navigate interface
    Expensive price points
    Interface can be confusing when more features are added in
    Best for: Publishers, brands, and agencies
    BuzzSumo
    4.5 out of 5 stars
    BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
    Visit Website View Profile

    9. Tailwind

    Tailwind

    This tool specialises in visual social media platforms Pinterest and Instagram and provides end-to-end, social media management for both. You can use this to bulk-upload images and posts and schedule them to be published at desired times. 

    You can find the best hashtags to use via its hashtag finder feature, which also suggests hashtags based on your past hashtag use. Moreover, this tool also provides insights into your Pinterest and Instagram performance and tells you what is working and what’s not.

    Plans: 

    • Pro ($12.99/mo, $155.88 billed annually) 
    • Advanced ($19.99/mo, $239.88 billed annually) 
    • Max ($39.99/mo, $479.88 billed annually) 
    • Free Forever: Basic tools at $0/mo. 

    10. Zoho Social 

    Zoho Social 

    Zoho Social is a robust social media management tool that amplifies a business’s online presence. It streamlines audience engagement with timely messaging across platforms like Twitter, Instagram, and Facebook. 

    Users can manage multiple accounts, collaborate seamlessly, and harness predictive analytics for impactful content. Additionally, Zoho Social integrates seamlessly with Zoho CRM and the broader Zoho Suite, offering valuable insights and comprehensive reports. 

    Plans: 

    • STANDARD (€10/mo) 
    • PROFESSIONAL (€30/mo) 
    • PREMIUM (€40/mo) 
    • AGENCY (€230/mo) 
    • AGENCY PLUS (€330/mo) 

    11. Keyhole

    Keyhole

    Keyhole is a powerful social media monitoring tool that can provide you with invaluable insights into social media conversations about your brand or niche. You can monitor social media conversations around a specific campaign or an event and find out how well people received it. 

    It also enables you to measure the impact that your influencer marketing campaigns are making and also lets you find influencers to work with. Their social listening and analytics tools can be a good way for you to conduct market research about your industry.

    Plans: 

    • SMB & Freelancers ($99/mo or $79/mo) 
    • Corporate ($299/mo or $239/mo) 
    • Agency ($599/mo or $479/mo) 
    • Enterprise – Custom Pricing for global brand monitoring. 
    Keyhole
    4.4 out of 5 stars
    This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Ease of Use
    4.5
    Quality of Support
    4.2
    Ease of Setup
    4.4
    Overall Score
    4.4
    Features & Pricing
    Audience Segmentation
    Competitive Analysis
    Configurable Alerts
    Customer Engagement
    Dashboard
    Impact Scoring
    Influencer Tracking
    Reputation Management
    Sentiment Analysis
    Trend Tracking
    Price starting at:$63
    Pros and Cons
    Comprehensive dashboards and reporting
    Straightforward interface
    Multiple price points
    PDF exports of reports misses information
    Customer support can be slow
    Lack of tracking options
    Best for: B2C Brands and agencies
    Keyhole
    4.4 out of 5 stars
    This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions.
    Visit Website View Profile

    12. BrandMentions

    BrandMentions

    This is another useful social media monitoring and social listening tool that you can use to gain insights about your brand or niche. You can find all your online mentions and monitor conversations about your brand, competitors, and industry. 

    Whether you want to spy on your competitors or gather market intelligence, this is the tool you need. You can find all relevant mentions and identify conversations that you can participate in. This lets you respond to your audience in real time.

    Plans: 

    • Growing Business ($79/mo billed yearly) 
    • Company ($249/mo billed yearly) 
    • Enterprise/Agency ($449/mo) 
    BrandMentions
    4.6 out of 5 stars
    BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Ease of Use
    4.6
    Quality of Support
    4.7
    Ease of Setup
    4.4
    Overall Score
    4.6
    Features & Pricing
    Competitive Analysis
    Configurable Alerts
    Dashboard
    Impact Scoring
    Influencer Tracking
    Reputation Management
    Sentiment Analysis
    Trend Tracking
    Price starting at:$79
    Pros and Cons
    Excellent user interface
    Automatic scheduling of reports
    Extensive filtering options
    Brand mention helps track mentions
    Some features available only for exclusive plans
    Slow loading process
    Best for: Helps businesses manage brand reputation, analyze competitions, and more
    BrandMentions
    4.6 out of 5 stars
    BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more.
    Visit Website View Profile

    13. CoSchedule

    CoSchedule

     One of the most useful features of CoSchedule is that it can help you plan, schedule, and post your social media content from one social media marketing platform. Moreover, it also lets you manage team schedules, assign tasks, and see their statuses. Think of this as your content calendar, team management, task management, and social media scheduling tools all combined into one.

    Plans: 

    • Marketing Calendar FREE 
    • PRO Marketing Calendar ($29 USD/user/mo) 
    • Marketing Suite  
    CoSchedule
    4.4 out of 5 stars
    Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.8
    Ease of Use
    4.2
    Support
    4.3
    Overall Score
    4.4
    Features & Pricing
    Analytics
    Automated Publishing
    Content Management
    Multi-Account Management
    Post Scheduling
    Customer Engagement
    Multi-User Collaboration
    Reporting/Analytics
    Social Media Monitoring
    Price starting at:$19
    Pros and Cons
    Centralized dashboard and calendar
    Easy collaboration for teams and clients
    Project management tools
    Multiple features
    Noncompetitive pricing
    Not enough customization options
    Slow loading
    Best for: Professional marketers, marketing teams, and marketing agencies
    CoSchedule
    4.4 out of 5 stars
    Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
    Visit Website View Profile

    14. Crowdfire

    Crowdfire

    This is another great end-to-end social media management tool. This allows you to search for relevant content for your brand, based on your areas of interest. And, it also lets you create social media posts and share this content on various social media platforms.

    This also has a content scheduling tool that you can use to plan your publishing schedule ahead of time. It automatically posts content at preset times and platforms. 

    And, the best part is that it can tailor your posts for each platform, so, you don’t have to create separate posts for each platform. It also has a Chrome extension that lets you quickly find and share content on social media.

    Plans: 

    • Free – Ideal for trial 
    • Plus ($7.48/mo) 
    • Premium ($37.48/mo) 
    • VIP ($74.98/mo) 
    Crowdfire
    3.8 out of 5 stars
    Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    3.2
    Ease of Use
    4.3
    Support
    4.0
    Overall Score
    3.8
    Features & Pricing
    Analytics
    Automated Publishing
    Content Management
    Multi-Account Management
    Post Scheduling
    Brand Tracking
    Customer Engagement
    Multi-User Collaboration
    Reporting/Analytics
    Price starting at:$7.48
    Pros and Cons
    Automated scheduling suggestions
    Tailor posts to each platform in one view
    Manage multiple accounts
    Not easy to link accounts
    Some processes can take time to set up
    Best for: Social Media Managers, agencies, brands, individuals, enterprises and startups
    Crowdfire
    3.8 out of 5 stars
    Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!
    Visit Website View Profile

    15. Klear

    Klear

    Klear is powerful influencer marketing software that lets you find and manage influencers for your brand. You can use their influencer search feature to find relevant influencers and use advanced search filters to filter out the non-relevant ones. 

    You can also get detailed analytics on each influencer and their performance metrics like engagement rate and followers. The tool also offers an influencer management platform where you can collaborate with multiple influencers at once. And, you can also measure the success or failure of your influencer campaign and each influencer’s performance using this tool.

    Plans: 

    • Professional Plan: Ideal for small teams enhancing their influencer marketing. 
    • eCommerce Plan: Targeted at collaborative teams scaling influencer marketing. 
    • Enterprise Plan: For large, global teams managing extensive campaigns. 

    For pricing, users need to book a demo. 

    Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,

    Channels: Instagram, YouTube, TikTok


    16. Meet Edgar

    Meet Edgar

    This is not your average social media content scheduling and posting tool. It not only lets you automate your content posting but also creates social media posts for you. 

    It can pull shareworthy content from news, blog posts etc. and lets you post it on your social media platforms. Not just that, it scans content and gives you the best suggestions on what posts you can create from that.

    So, you don’t need to manually create each social media post as this tool does that for you. And, you can bulk upload content and it will automatically post it at designated times.

    Plans: 

    • Eddie Annual Plan – $299/year – 5 social accounts (Extra accounts: $3.99 each) 
    • Edgar Annual Plan – $499/year – Tailored for entrepreneurs and small businesses. 
    Meet Edgar
    4.4 out of 5 stars
    This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.2
    Ease of Use
    4.4
    Support
    4.6
    Overall Score
    4.4
    Features & Pricing
    Automated Publishing
    Contact Management
    Multi-Account Management
    Post Scheduling
    Multi-User Collaboration
    Price starting at:$24.91
    Pros and Cons
    Easy post recycling options
    "Best time to publish" feature
    Expensive price points
    User interface can be difficult to use
    Lack of platform integration
    Best for: Businesses of all sizes
    Meet Edgar
    4.4 out of 5 stars
    This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
    Visit Website View Profile

    17. IFTTT

    IFTTT

    This social media tool is unlike any other on this list and takes social media content posting to another level. It connects your devices and apps to make them work together. So, if you post a picture on one platform, it can be shared on all other platforms that you are present on.

    IFTTT literally means, “if this, then that.” It lets you create scripts called applets that help you perform a fixed action if another action is taken. For example, if you post on Facebook, it can automatically post the same on Twitter as well. Or, if you publish a new blog, it can send a tweet about it. You can create multiple such applets to trigger an action based on another action and integrate your social media platforms.

    Plans: 

    • IFTTT Free 
    • IFTTT PRO – $2.50/mo 
    • IFTTT PRO Plus – $5.00/mo 

    18. Later

    Later

    Later is a social media tool that’s specifically designed for Instagram. However, its capabilities aren’t limited to only IG. It also lets you post to other social media channels including Twitter, Facebook, and Pinterest.

    Later is a visual-first tool for sharing content like photos, videos, and stories. It lets you plan up to a month’s worth of social media posts so you won’t have to worry about scheduling your content. 

    What’s great about Later is its easy-to-use interface. Simply drag and drop your content to start scheduling. Don’t know the optimal time to post? The tool lets you know what your unique Best Time to Post is so you can easily schedule your posts in batches. 

    Pressed for time? Later makes creating and sharing content easier. It helps you find, customize, and share on-brand content. While it may be a visual-first tool, it doesn’t lose sight of what’s important—Later also has analytics so you can track your performance.

    Plans: 

    • Starter ($16.67/month) 
    • Growth ($30/month) 
    • Advanced ($53.33/month) 
    Later
    4.3 out of 5 stars
    Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.0
    Ease of Use
    4.5
    Support
    4.3
    Overall Score
    4.3
    Features & Pricing
    Analytics
    Automated Publishing
    Content Management
    Multi-Account Management
    Post Scheduling
    Reporting/Analytics
    Price starting at:$16.67
    Pros and Cons
    Easy to use, simple interface and media gallery
    Competitive pricing plans
    "Best time to publish" feature
    You need business accounts on social
    Limited features compared to competition
    Free version has basic features
    Best for: Businesses of all sizes
    Later
    4.3 out of 5 stars
    Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
    Visit Website View Profile

    19. SocialPilot

    SocialPilot

    This is a useful social media management tool that you can use to manage all of your social media accounts from one place. You can reply to all social media comments and messages from one place, in real-time.

    You can also manage your team, tasks, and clients all from a single dashboard. This tool also lets you discover and share content quickly and easily.

    Plans: 

    • Agency+: $170/mo or $200/yr. 
    • Agency (Most Popular): $85/mo or $100/yr. 
    • Small Team: $42.50/mo or $50/yr. 
    • Professional: $25.50/mo. 
    SocialPilot
    4.5 out of 5 stars
    SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.1
    Ease of Use
    4.7
    Support
    4.7
    Overall Score
    4.5
    Features & Pricing
    Analytics
    Automated Publishing
    Content Management
    Conversion Tracking
    Multi-Account Management
    Post Scheduling
    Price starting at:$22.50
    Pros and Cons
    Excellent value for money
    Canva integration makes creating beautiful posts simple
    Easy-to-navigate dashboard
    No automated TikTok posting
    Lacks advanced features that would attract large businesses and enterprises
    Doesn’t offer a lot of third-party apps or integrations
    Best for: Digital marketing agencies and SMBs
    SocialPilot
    4.5 out of 5 stars
    SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.
    Visit Website View Profile

    20. Hootsuite

    Hootsuite

    Hootsuite is an all-in-one social media management tool that offers a long list of useful features. From content curation to post scheduling to analytics, their platform makes it straightforward to manage your social media campaigns on Twitter, Facebook, Instagram, YouTube, LinkedIn, and Pinterest. It also offers a couple of add-ons, like paid and organic ROI reporting and social listening, that can help you to understand the impact that your social media campaigns have on your bottom line and help you to create deeper connections with your target audience.

    Plans: 

    • Professional ($99/mo)
    • Team ($249/mo)
    • Business ($739/mo)
    • Enterprise: Custom pricing. 
    Hootsuite
    4.6 out of 5 stars
    One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.8
    Ease of Use
    4.8
    Reporting
    4.3
    Overall Score
    4.6
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Content Management
    Conversion Tracking
    Customer Targeting
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Brand Tracking
    Customer Engagement
    Multi-User Collaboration
    Reporting/Analytics
    Social Media Monitoring
    Price starting at:$99
    Pros and Cons
    Customizable feeds show you all the social posts you need to see—no filler
    Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
    Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
    No demo- or psychographic data for the audience
    Best for: Small, Medium, and Large Businesses
    Hootsuite
    4.6 out of 5 stars
    One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
    Visit Website View Profile

    21. Sprinklr Social 

    Sprinklr Social 

    Sprinklr Social is a leading data-driven social media tool, analyzing data from 30 channels to offer insights for marketers. Beyond data collection, it identifies content repurposing opportunities and strategy refinement. 

    Sprinklr transforms social media from just conversations to revenue generation, particularly as many see it as their main business contact. It engages customers on modern platforms, enhanced by AI suggestions. Its enterprise-grade governance ensures brand compliance, and the integrated listening feature captures even indirect brand conversations. Microsoft’s use of Sprinklr resulted in 30% faster customer engagement and a 95% accurate AI-aided message triage. Some users, however, find its interface slow and lack preset report templates. Pricing is based on demos. 

    Plans: 

    • Advanced (Self-service): $299/seat/month (billed annually). Ideal for growing teams enhancing social media management. Offers a 90-day trial. 
    • Enterprise: Customized pricing. Tailored for larger teams aiming for top-notch social media management. 

    22. Hubspot Marketing Hub 

    Hubspot Marketing Hub 

    Hubspot Marketing Hub isn’t just another marketing solution. It’s a consolidated platform with a slew of smart tools, tailored for those who wish to scale up their marketing growth curve. Be it publishing compelling blog posts or managing CRM intricacies; Hubspot ensures users can do it all seamlessly. It even extends its capabilities to team creation and organization, ensuring internal processes run as smoothly as the external campaigns. 

    For businesses, Hubspot’s emphasis on audience engagement and enhancing brand visibility could make all the difference. The platform provides specialized tools for managing various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. 

    The Social Media Analytics Dashboard lets businesses track engagement, reach, and clicks across platforms. Hubspot’s Publishing tool simplifies post planning and analysis, while its Monitoring tool actively tracks brand mentions, providing insights into brand awareness and sentiment. Additionally, Hubspot offers customizable reporting for specific needs. 

    Plans: 

    • Professional: $800/mo or $9,600/yr (10% discount if paid upfront). 
    • Enterprise: Starts at $3,600/mo or $43,200/yr. 

    Conclusion

    These are some of the best social media tools that you can use to ace your social media marketing. Use these tools to effectively manage all your social media accounts and content.

    Frequently Asked Questions

    What are 3 social media tools?

    There are 3 main types of social media tools: listening platforms, publishing platforms, and competitive analysis platforms. Some social media tools will include multiple functions in one.

    What are the four main types of social media tools?

    There are four main types of social media tools that can help streamline your workflow and make social media more efficient:

    • Content curation tools
    • Social media scheduling tools
    • Content creation tools
    • Social media analytics tools

    What are the different media tools?

    Here are the top 22 different social media tools to try in 2024:
    1. Brandwatch Social Media Management
    2. Iconosquare
    3. Loomly
    4. Buffer
    5. Agorapulse
    6. BuzzSumo
    7. Tailwind
    8. Zoho Social
    9. Keyhole
    10. BrandMentions
    11. Sprout Social
    12. CoSchedule
    13. Crowdfire
    14. Klear
    15. Meet Edgar
    16. IFTTT
    17. Later
    18. SocialPilot
    19. Hootsuite
    20. Sendible
    21. Sprinklr Social
    22. Hubspot Marketing Hub

    What are the social marketing tools?

    These tools can help improve your social media marketing:
    1. Brandwatch Social Media Management
    2. Iconosquare
    3. Loomly
    4. Buffer
    5. Agorapulse
    6. BuzzSumo
    7. Tailwind
    8. Zoho Social
    9. Keyhole
    10. BrandMentions
    11. Sprout Social
    12. CoSchedule
    13. Crowdfire
    14. Klear
    15. Meet Edgar
    16. IFTTT
    17. Later
    18. SocialPilot
    19. Hootsuite
    20. Sendible
    21. Sprinklr Social
    22. Hubspot Marketing Hub

    What is social media tools?

    Social media is a digital tool that lets users quickly create and share content with their audience. Social media means a wide range of websites and apps, including Twitter, Facebook, and Instagram.

    About the Author
    With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.