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From creating new posts to monitoring comments– managing social media involves a lot of time-consuming tasks. This can become a headache when you have so many other obligations to fulfill in operating and growing the business. Fortunately, you can address this major challenge with the help of social media automation tools.
Social media automation tools allow you to automate mundane and repetitive social media tasks, leaving you free to focus on other projects and processes that require your attention. In this post, we provide you with 17 social media automation tools you should consider using for your business.
Top Social Media Automation Tools:
Price: Starts at $108 Best for: Automating social listening for keywords and trends Brandwatch is one of the best consumer intelligence providers, allowing brands to analyze and utilize conversations across millions of web and social media mentions. The company’s archive includes data from 100 million other sites, plus official access to major platforms like Twitter, Tumblr Firehose, and Reddit. Brandwatch takes social media management up a notch as it has all the streamlining capabilities for small and large-scale companies. The consumer intelligence solution combines a lot of data to help brand parse and analyze valuable insights to create actionable steps. The tool helps businesses hone in on customer needs by providing an excellent social listening feature to track keywords and phrases and address brand concerns immediately. Aside from the social listening capability, Brandwatch has automation features for scheduling, posting, ad moderation, customer service, and more. The tool also has an Engage feature that helps you go through every incoming social comment and direct message as it goes to the Brandwatch feed. With it, you won’t miss any complaints or concerns posted on your channels. Features and Pricing Price starting at: $108 Pros and Cons + In-depth social listening using latest data + Custom reports + Scheduling and publishing made easy + Quick response to customers with Engage feature – Could include more social metrics (e.g., engagement, impressions) – UI may be overwhelming for beginners – Better if there are TikTok-focused features – Lacks language translations – Expensive Price: Starts at $35/mo. Best for: Automating post optimization for paid and organic social media content Loomly is a social media automation tool that helps organize and schedule content for social media networks, including Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIn. It features a very sleek interface that includes key innovative features. For instance, there are live post optimization tips as you work on the post, you can research the latest ideas for socials; preview, automate, and manage approval workflows; and moderate comments and messages across your social media channels. Loomly makes the tedious task of managing social media campaigns neatly bundled in one dashboard. You can create multiple calendars depending on how many accounts you manage. The search feature enables finding post ideas pulled from RSS feed and automatically places the ideas as draft posts, ready for edits. The platform gives tips on how to optimize each post in terms of size, copy length, and day and time of publication. The software makes collaboration hassle-free because you can create team or client access to the calendar via email invites. Communicating to a client or superior before publishing any post is much easier without emailing back and forth. There are options for post promotion as well. You can fine-tune your posts by specifying the audience, and assigning a boost budget, duration, and additional restrictions (e.g., minimum age or country selection for the post). Lastly, Loomly provides the essential metrics for your social media campaign. The tool shows the number of clicks, location of audiences, interaction stats in the comments and messages, and more. Features and Pricing Price starting at: $35 Pros and Cons + Analytics and SEO recommendation for all posts + Topic search feature + Preview mode before publishing live + Ease of collaboration + Clean, easy-to-navigate UI – Analytics need upgrading compared to other tools – Occasional need to reconnect calendars Price: Starts at $29/mo. Sendible is another comprehensive social media management platform that allows you to automate many of your publishing and marketing activities. It provides you with a single dashboard to monitor all your social media messages and take necessary action such as assigning certain team members to follow up. This allows for seamless delegation, which then contributes to effective social media management. With Sendible, you can monitor what people are saying about your brand or its products across social media. It also provides automatic sentiment analysis so you can easily identify mentions that need immediate attention. This means you can quickly resolve issues before they escalate and turn into bigger reputational risks. Plus, it helps you save time since you don’t have to manually go through all those mentions to find ones that you need to focus on. Price: Paid plans start at $99/mo. A leading social media management platform, Agorapulse offers features that allows you to automate significant portions of your social media management activities. With any of the paid plans, the platform lets you schedule an unlimited number of social posts in a unified calendar. This means the posts will automatically go out at a predetermined time so you can reach your audience when they’re most likely to engage with the content. Agorapulse makes it easy to monitor conversations around your business with an advanced social inbox. This is a priority inbox where you can apply advanced filtering based on data, labels, item type, and more. The automated inbox assistant allows you to set up rules that will get your inbox to automatically complete actions such as assigning, hiding, labeling, and deleting messages. Price: Starts at $49 Best for: Automating deep AI-driven analytics Iconosquare is a social media automation tool that enables brands to analyze and plan the best campaigns on Instagram, TikTok, Facebook, Twitter, and LinkedIn using analytics. With over 10,000 users, Iconosquare combines social media listening to content scheduling, allowing a more seamless platform for marketing staff and freelancers. One of the best features of Iconosquare is its rich analytics capacity. Brands can track follower engagement per post, impressions, and follower evolution, to name a few. There is a community analytics option, which gathers data on geolocation, language, age groups and gender data of your audience. Meanwhile, content analytics examines how publication scheduling and other metrics influence your post’s success. Aside from these capabilities, Iconosquare has an Industry Benchmark feature that looks at 100 other industries to set your own benchmark metrics. The platform allows several profiles to be monitored from the same dashboard, compare results with competitors you or the data has identified, and save time with content scheduling and posting. It has a team collaboration setting, which makes full effort and monitoring manageable. Iconosquare provides easy-to-navigate UI and analytics that can definitely give the most in-depth data on all your social media content. It supports a stronger and more impactful social media strategy. Features and Pricing Price starting at: $49 Pros and Cons + Analytics monitoring for all posts + Competitor analysis + Automated scheduling across platforms + Community analytics + Easy to navigate UI – More expensive than other tools – No distinction between paid and organic posts Price: Starts at $59/mo. Brand24 is one of the best social media monitoring platforms in the market, allowing you to keep track of brand mentions across a number of online channels. It also comes with automated sentiment analysis that automatically detects whether a specific mention has positive, negative, or neutral sentiment attached to it. This helps you manage your online reputation more seamlessly as you get instant notifications for negative mentions so you can deal with them appropriately. The platform automatically calculates the authority index for every participant in a discussion so you can measure the impact that specific participants may have on conversations about your brand. This allows you to make strategic influencer partnerships to help you take your brand reputation to another level. You can also turn your data into automated reports and export them to show to relevant stakeholders or use outside of the platform. Price: Starts at $59/mo. Best for: Automating social media post creation and design PromoRepublic is a social media management platform with an emphasis on design. You can easily create beautiful posts without having to leave the app and bog down your laptop with other software. PromoRepublic has a library of over 100,000 posts and visual templates that fit different social media channels. It works like the design tool, Canva, but with added metrics and AI-driven scheduling capacity. PromoRepublic has a centralized calendar where you can customize what is shown, from past and planned posts, to daily, weekly, or monthly sets. Crafting posts is convenient, thanks to its rich design assets and recommended templates. You have articles, quotes, contests, Facebook Ads, and holiday-themed content ready for customization. Social media staff won’t be overwhelmed with updating multiple channels. PromoRepublic allows you to separate content across different workspaces. You and your team can organize proper auditing and approval for each post so that all social media content is cohesive and meaningful. Features and Pricing Price starting at: $59 Pros and Cons + Premium art and design templates + Automated scheduling across multiple platforms + Free resources – No bulk upload option – Harder to integrate with other apps – No collaboration feature for clients Price: Starts at $31/mo. NapoleonCat is one of the most cost-effective yet comprehensive social media management platforms. It comes with robust automation features that will help you save time on social customer service, social sales, collaboration, ad moderation, scheduling and publishing, and analytics. You can use automated moderation to set up replies for generic and common customer queries and apply them to your paid and organic posts. The platform’s automation solution automatically hides comments containing links and deletes spam or inappropriate comments. As such, you don’t have to set up an entire team to moderate your ads and social media posts. NapoleonCat also lets you automate repetitive tasks and schedule your posts to go out at specified times. It even allows you to set up automatic report delivery so you can seamlessly showcase your results to the right stakeholders. Price: Starts at $99/mo. One of the most comprehensive social media management platforms in the market, Sprout Social comes with robust features for publishing, engagement, analytics, and listening. Essentially, it covers every aspect of your social media management with the ability to scale your engagement using automation. This includes Sprout Queue, which automatically publishes your posts at preset times or at times when your audience is most active. Sprout Social’s ViralPost automatically optimizes send times by analyzing your audience and their engagement patterns over time. This ensures that you deliver the content at a time when it can generate the biggest impact. Sprout also provides automated reply suggestions to your Twitter messages so you can significantly reduce response times. Moreover, you can automatically send out surveys after your customer interactions so you can enhance your customer care efforts. Price: Starts at $6/mo. per channel Buffer offers plenty of features to help with social media management, allowing you to plan, coordinate, and publish your posts seamlessly. You can schedule your posts to automatically go out at a specified time or you can plan ahead to get notified when it’s time to publish. For Instagram, Buffer even lets you create and schedule the first comment for each post, which will automatically get published when the post goes live. Buffer also simplifies your engagement and management efforts significantly. The platform’s machine learning will automatically detect whether a post has questions, comments about a purchase, or even negative sentiment so you’ll know what to prioritize. It even provides you with automated suggestions for the best time to post, best type of post, and best posting frequency so you can optimize your social media content strategy. Price: Starts at $29.99/mo. MeetEdgar is a social media automation tool with a focus on content strategy and publishing. The platform offers a social media calendar that automatically curates fresh content for your feed every day. It pulls from a pre-curated content library to deliver an endless flow of posts and keep your audience engaged with a consistent publishing schedule. Using this platform, you can also automatically repurpose your content, so you don’t always have to spend hours brainstorming new content ideas. MeetEdgar lets you give your evergreen posts a second life by automatically republishing them according to your chosen time slots. This is particularly effective since you get to keep all the posts you’ve created in the past so you can reuse them any time you run out of ideas. Price: Starts at $29/user/mo. CoSchedule is an all-in-one marketing calendar that allows you to organize all your projects and marketing tasks in one place. This goes beyond just social media and makes it easy to get a comprehensive view of all your marketing activities across different channels. Its automation capabilities are largely focused on organization and publishing, which allows you to save time and streamline your social media publishing efforts. With CoSchedule, you can spend less time coordinating by setting up recurring tasks or events at your preferred frequency, so they automatically show up on your calendar. You can upload and schedule 365 social media posts in one go, which saves you heaps of time in planning your publishing calendar. The platform’s ReQueue feature continuously publishes your top-performing content and even lets you automate recurring social promotions. Price: Starts at $15/mo. Zoho Social is a comprehensive platform to help you with managing the publishing, monitoring, and analytics aspect of your social media efforts. You can create a publishing calendar and schedule your posts to automatically go out at certain times. The platform also offers SmartQ predictions, which will automatically send out your posts at a time when your audience is most active. Additionally, you can even create collaboration workflows that will allow you to seamlessly create content drafts and have them approved by the right people. Zoho Social boasts powerful analytics and reporting features. It allows you to set up your social media reports to automatically be delivered at specified intervals, so you don’t always have to remember to generate them. Price: Starts at $19/mo. SocialBee is another useful automation tool for your social media publishing strategy. It uses the RSS functionality to automatically create social media content when there’s a new blog post. This means you don’t always have to manually pick out articles you want to share with your audience. You can even organize your posts into categories and set them to post alternatively, which allows you to diversify your feed and keep your audience engaged. With SocialBee, you can schedule time-sensitive content to be published, expired, and automatically removed from your calendar at a specific time. You can also set up recurring posts to maintain a consistent publishing schedule. In addition, the platform’s analytics function automatically detects your top-performing content, which makes it easy to assess what’s working with your audience so you can use it to optimize your content strategy. Price: Starts at $30/mo. SocialPilot is a comprehensive social media marketing platform that comes with robust publishing tools. The platform allows you to create customized posts and schedule them across all the major social media platforms. This includes Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and TikTok. It even lets you bulk schedule up to 500 posts in one go, which significantly saves you time. With SocialPilot, you can put your publishing strategy on autopilot by scheduling your posts for times when your audience is most active and, therefore, more likely to engage with your content. You can also set up recurring posts about events and announcements to go out at varying intervals for optimal visibility. In addition, SocialPilot automatically shares posts from your RSS feeds to help you maintain a consistent publishing schedule and effectively engage your audience. Price: Starts at $19/mo. Missinglettr is a comprehensive social media marketing platform that comes with automation capabilities for different aspects of your marketing strategy. One of the biggest highlights of this platform is the automated drip campaign builder, which will automatically detect your posts across different platforms and add it to your library to be dripped out over time. This enables you to promote massive amounts of content and ensure that you have a consistent stream of posts to engage your audience. Missinglettr also automatically discovers popular content that you can share with your audience. This allows you to keep engaging your audience even when you’ve run out of content ideas. Plus, you can use the Automatic Repost feature to detect your best performing content and automatically repost them at the best time. It even offers automated suggestions on the ideal posting time and the best channels for your brand so you can enhance your social media marketing strategy accordingly. Price: Starts at $49/mo. Hootsuite is a leading social media marketing platform that comes with comprehensive features for publishing, engagement, monitoring, analysis, and even advertising. This makes it one of the best platforms for automating your social media marketing efforts. In addition to scheduling your posts to go out automatically, the platform also recommends the best time to post across all major social networks. You can also integrate the platform with Proofpoint, which will automatically screen and analyze your posts to maintain compliance. Plus, you can create and save replies to common customer questions and the platform will automatically suggest the best saved reply to use for each interaction. Hootsuite even lets you build chatbots to save time by automating certain aspects of your customer interactions.
1. Brandwatch Social Media Management
2. Loomly
3. Sendible
Best for: Automating social media monitoring
4. Agorapulse
Best for: Automating social media management
5. Iconosquare
6. Brand24
Best for: Automating social media monitoring
7. PromoRepublic
8. NapoleonCat
Best for: Automating social media moderation
9. Sprout Social
Best for: Overall social media automation
10. Buffer
Best for: Automating social media management
11. Meet Edgar
Best for: Automating your social media content strategy
12. CoSchedule
Best for: Automating social media publishing
13. Zoho Social
Best for: Automating social media reporting
14. SocialBee
Best for: Automating social media publishing
15. SocialPilot
Best for: Automating social media publishing
16. Missinglettr
Best for: Automating social media marketing
17. Hootsuite
Best for: Automating social media marketing
Automate and Save Time on Social Media
With the ability to publish your posts at the right time, moderate comments, and monitor conversations about your brand, automation can help you save time and streamline your social media marketing efforts. Make the most of these 17 social media automation tools to manage your social media more effectively and scale your growth.
