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With the rise of influencer marketing over the last few years, many influencers have begun to recognize their worth. Just as many businesses have chosen to work with influencer agencies, to help organize the best influencer deals to meet their goals, an increasing number of influencers now work with influencer talent agencies to help them find the best deals for them and their audiences.
Many celebrities and offline superstars have worked with a talent agency for years. It should be no surprise that the online superstars now also look to talent agencies to help them work towards their goals.
Also, while many influencers begin their online careers by tasting success on one social platform, they often expand their audience to new horizons over time. An influencer talent agency can help facilitate a broadening of the influencers’ support base.
Influencer Talent Agency Types
Influencer talent agencies tend to be one of three types. Some are existing talent agencies that have widened their appeal to cater to social influencers. Others begin as influencer marketing agencies, and now also provide for the needs of influencers as well as brands. And with the industry maturing, there are also specialist influencer marketing talent agencies focusing on supporting and managing brand collaborations on behalf of influencers around the world.
Leading Influencer Talent Agencies:
1. Viral Nation
Viral Nation also acts as both an influencer marketing agency and an influencer talent agency. They consider themselves the world’s largest influencer talent agency, professionally securing brand and endorsement deals for social media’s top influencers. They help their influencers develop their business while they focus on creating the best possible content. They negotiate contracts, seek out new brand opportunities, produce merchandise, and expand their influencers’ reach offline through traditional media opportunities such speaking engagements, event appearances, content licensing, casting calls, and new media opportunities such as app development, digital series development, collaborations across social media platforms with other influencers, etc.
Their relationships with a vast collection of companies and brands allow them to secure the services of ideal influencers for every and any social campaign while staying at the forefront of new media content development and activation.
Ubiquitous is the first influencer marketing agency in the US that has dedicated its focus to TikTok influencer marketing. While this agency has expanded to other platforms like YouTube and Instagram, Ubiquitous prides itself in heading the charge of launching influencer marketing campaigns on the world’s quickest booming social platform.
Ubiquitous works by utilizing proven methodologies and real-time data to create more effective marketing campaigns. Additionally, Ubiquitous houses more than 6,000 creators who have a combined following of 7.7 billion followers to efficiently spread brand awareness. You do not have to worry about building a marketing strategy either since Ubiquitous has a team that focuses on developing strategies and collaborating with influencers for you.
The Influencer Marketing Factory helps manage talents on TikTok, YouTube, and Instagram. Included in their services aimed at talents, influencers, and creators are deals management, PR support, and personal branding.
Their agency has collaborated with hundreds of clients that include Fortune 100 brands and DTC companies. Not only do they work with various sized businesses, but they also serve multiple industries and verticals that include beauty, health and fitness, music, fashion, gaming, and food. In addition to lifestyle brands, they’ve also worked with brands in finance, pharma, and tech that include well-known names like Envato and BenQ.
Influencers can work with Neoreach to connect with brands and sponsored projects. The agency supports individual creators who strive to grow and strengthen the communities they’ve worked so hard to create. Their global community comprises content creators from almost every genre, interest, and background you could imagine, from fitness to food art.
If you believe you are a creator, you begin the process by contacting Neoreach and filling in their application form. As part of that, you indicate your leading platforms, selecting from Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok, Twitch, a blog/website, or a podcast. A member of Neoreach’s team will then reach out to you, introducing the agency and planning for your next steps.
In time they will send you an email when they match you to a campaign. This includes an offer and instructions on how to move forward. Payment depends on various factors, including the social media platform, your follower size, your engagement rate, your audience demographic, and the advertiser’s requests.
LTK serves as a dynamic platform where creators connect with top-tier brands for sponsored collaborations. Recognizing the diverse strengths of creators, LTK provides unwavering support across a spectrum of niches, notably retail, fitness, and the nuanced world of food art. Those eager to join this influential network commence their journey by reaching out to LTK, delineating their primary engagement channels, be it mainstream social platforms like Facebook and Instagram, or specialized content arenas such as blogs or podcasts.
Upon rigorous vetting, these creators are accorded with meticulously tailored campaign alerts. These notifications are comprehensive, detailing campaign objectives and delineating the compensation structure. LTK’s approach to compensation is both nuanced and fair, factoring in pivotal elements including the chosen platform, audience size, user engagement, and specific brand prerequisites.
At the core of LTK’s vast suite of services are cornerstones like influencer marketing, adept talent management, and strategic brand consulting. This powerhouse agency proudly flaunts its collaborations with industry titans such as Walmart, Mary Kay, Loreal, Missguided, and Urban Outfitters. These partnerships, spanning from high-fashion to speciality sectors, underscore LTK’s dominant position in the ever-evolving world of influencer marketing.
Central Entertainment Group intersects talent representation and creative brand strategy. With a diverse portfolio of clients, CEG believes they are the leader for anything “influencer,” whether businesses are looking to partner with talent, or talent looking to make meaningful connections.
Their services include:
- Celebrity talent representation
- Executing digital marketing campaigns
- Providing talent for personal appearances, live events, and music tours
They work on a personal basis to represent talent for social media partnerships, personal appearances, TV negotiations, and more. CEG’s priority is guiding their talent to grow their brands and develop their platforms into careers. The company manages schedules, handles all inbound inquiries, and understands the space to maximize exposure. They implement strategies to produce engaging content that will, in turn, create follower growth and increase brand recognition.
Champions Celebrity Talent Agency believes that by placing social media influencers at the center of their marketing activities, brands can leverage their audience reach and subsequently boost sales.
Their work extends beyond high-profile celebrities. They manage and work with some of the best social media influencers, making them ideal to pair your brand with the right online influencer.
Champions Celebrity Talent Agency is a celebrity talent management agency with a difference. For over 30 years, they have worked with top celebrity talent and created powerful partnerships with some of the UK’s biggest brands. As a result, they have established themselves among the UK talent management agency elite.
Colossal Influence is a full-service influencer marketing agency and talent agency offering management to some of the most gifted UK social creators alongside an award-nominated consultancy service for brands and PR firms alike.
Colossal Influence is led by an influencer with a background in business and finance. The agency handpicks its creators. They were fans of these influencers before working with them. Colossal Influence not only understands their influencers’ content in-depth, but also where they flourish and their key demographics.
Colossal Influence has decided to take on a much smaller influencer roster on an exclusive basis for close personal management. They have worked with over 200 brands and over 50 creators since officially forming in 2016.
Station Entertainment is a leading talent agency that specializes in representing the most rapidly expanding influencers, creators, and entertainers across the nation. The agency’s primary focus is to build trust-based relationships with their talent, acting as a reliable ally to help them grow and achieve their goals.
As an influencer or creator, you can rely on Station Entertainment to hunt for brands on your behalf, negotiate the best possible deals, and advocate for your interests. The agency has a proven track record, having worked with over 1,000 brands, and is well-equipped to help you monetize your content effectively.
Station Entertainment’s approach is to cut the hassle for you, handling all the back-and-forth with brands so you can focus on what you do best – creating content. They work with you the way you want to be worked with, providing a service tailored to your needs and preferences.
They collaborate with emerging brands and industry leaders across various sectors, crafting unforgettable campaigns that attract genuine audiences and bring in real customers. Their talent roster boasts of creators like McKenna Walker, a lifestyle creator with over 385k subscribers, and Farzy, a Minecrafter with over 1 million subscribers, among others.
10. The Goat Agency
A pioneer in influencer marketing, Goat Agency has been driving big business results since its beginnings in 2015. With a focus on Instagram, TikTok, YouTube, and Twitch, Goat believes in influencer marketing as a full-funnel marketing channel. Their services are wide-ranging, covering short-term campaigns aimed at boosting brand awareness, to long-term ambassador programs designed to foster brand loyalty. These services extend beyond a mere platform, offering additional benefits including personal relationships, innovative and tactical solutions, crisis management, PPC management, qualitative insights, and optimization.
Goat’s influencer talent selection is backed by performance data from their CRM, which tracks over 60K influencers and monitors campaign results. Their holistic approach blends data-driven selection with creative strategy, paid media, and expert tracking, optimization, and reporting.
In addition, they provide full-service social media channel management and content production, including original branded video content, imagery, motion graphics, and AR filters. They are a badged Meta partner and an Enterprise level partner with TikTok. Pricing is customized depending on the scope and complexity of each project.
INF Influencer Agency is a talent agency dedicated to casting and managing digital influencers. INF Influencer Agency partners with A&F Music, one of North America’s preeminent music management groups. With over 45 years in the entertainment business, A&F Music provides a wealth of experience and expertise in artist representation, talent management, event services, and corporate consulting.
INF exclusively manages a roster of top online personalities in the beauty, fashion, lifestyle, home, parenting, wellness, and travel spaces. They also work closely with brands and agencies to cast and manage talent for global Influencer programs.
The Ministry of Talent is a global creative talent management group that specializes in digital influencers. Their roster covers influencers across the spectrum from fashion, beauty, travel, design, and photography to parenting, interiors, nutrition, food styling, illustration, wellbeing, fitness, and more.
The Ministry of Talent specializes in connecting brands with the perfect influencers to share their story, showcase their offering in unforgettable ways, and to ensure they’re the most talked about and desired.
The agency represents some of Australia’s leading digital influencers and creative talent. These are the people that drive trends, create conversations, and lead the way in creative innovation. From bloggers, designers, illustrators, and fitness professionals, to nutritionists, interior design experts, inspirational speakers, social media celebrities and mini influencers, The Ministry of Talent hand selects the very best talent with targeted reach, engagement and creative flair.
Pulse Advertising is a curated collective of some of the world’s most unique and powerful social media influencers. They provide content creators with the platform they need to focus on what matters most to them: telling their story and taking their career to the next level. Their dedicated management team implements a 360-approach ranging from strategic guidance, long and short-term brand partnership facilitation, product co-creations, events all the way to building talent-owned products and services therein establishing and growing the content creator’s personal brand.
Shade represents the “dopest” and most influential black and brown creators. They help creators of color make a living from their talent and influence.
The talent management agency’s sole mission is to help black and brown creators become self-employed while doing what they love. They help you build your personal brand and pitch you to companies for paid collaborations.
They offer two ways that influencers can work with them:
- Representation – Like a traditional talent agency, they pitch you for new opportunities while negotiating your incoming deals. They also provide support as you continue building your brand.
- Management – Everyone starts with representation; however, as your brand and influence continue to grow, it may be time for Shade’s digital management team to step in to help you level up.
Shine is a global talent management and influencer relations agency. They stress they are not a database system but a person-to-person service. They deliver the intangible expertise and talent vetting that only a human eye can provide.
Clients of Shine have access to both their internal network of exclusive talent and their external network of global talent. Their network is strong, consisting of celebrities, athletes, and social talent. They believe their reputation allows talent to trust them, providing clients with inside information and more competitive programming.
Sixteenth manages creators who are a good influence on their audience. Their mission is to change the way the world sees influencers, promoting a perception of them as creatives, campaigners, community leaders, and change-makers.
The agency procures and produces partnerships for its talent with the best, most respected, and most relevant brands in their category. Their partners span industries, including technology, fashion, beauty, fitness, food, and anything else that will complement their talents’ personal brands and bring value to their audiences.
17. TwentyTwo Talent
TwentyTwo talent is a leading social media and influencer management agency based in the UK. The agency enables brands to form close partnerships with powerful influencers to engage with an extensive global target audience.
They work closely with brands and influencers to cultivate and implement innovative marketing strategies.
TwentyTwo exclusively manages handpicked leading influencers to help deliver the perfect marketing campaign for their leading brands. They network with brands on their influencers’ behalf and create campaigns that work with the influencers’ niche and follower base.
United Talent Agency (or simply UTA) is headquartered in Los Angeles, but also has offices in a few other US cities as well as in London. They bring together ideas, opportunities, and talent, and their talent pool comes from several verticals including music, sport, and the digital sphere.
Entrepreneurship is at the heart of UTA’s culture. They have some of the most experienced agents and a team of execs that have extensive skills in areas like data analysis, PR, crisis communications, and trend forecasting. It’s their passion for entertainment, the arts, and business that brings them together to help shape talent and develop their careers.
They represent some of the most creative and successful digital influencers. In 2019, they also acquired Digital Brand Architects, one of the leaders in influencer marketing and management, that represents talent in areas like fashion, beauty, food, and fitness.
Based in Singapore, Gushcloud is one of the leading influencer talent agencies in Asia. With a strong focus on technology, they help to link influencers and content creators to brands and audiences.
They represent thousands of influencers and their talent roster includes online stars that have made a name for themselves in areas like wellness, parenting, beauty, fashion, music, gaming, and lifestyle. They also work with a number of platforms including Instagram, Facebook, YouTube, TikTok, Snapchat, and Weibo (a Chinese microblogging website that’s similar to Facebook and Twitter). Some of the brands that they’ve worked with include Louis Vuitton, Coca-Cola, and Skechers.
They’ve also recently started a new content house, Our Boring Life (OBL), in New York. This is part of their goal to empower Asian content creators to achieve stardom in the West and to bridge the West and the East. They also have plans to launch a female gaming content house in Los Angeles.
Creators who are interested in joining their agency can complete a form on their website. One of their agents will then contact them after they’ve reviewed their application.
20. Sharp Talent
Sharp Talent is a boutique digital and influencer talent management agency that was launched in 2018. Using their extensive experience in talent and campaign management, they help their talent roster to grow with branded campaigns. Whether you’re interested in tackling a small, one-deliverable campaign or keen for a more long-term collaboration, their talents have completed both types of campaigns for well-known global brands like Nivea, Uber Eats, and Warner Bros.
All influencers get hand-selected and managed exclusively by them. To be featured in their roster, influencers need to demonstrate impressive engagement rates.
Interested influencers can send them an email via the direct contact form on their website. No submissions to join their campaign roster will be accepted on a non-exclusive basis.
Headquartered in London, Reflect The Agency is a brand-new talent management agency that focuses specifically on diversity and inclusion. They represent influencers who don’t necessarily see themselves reflected online or offline, such as influencers with a disability. Their goal is to celebrate differences and make the media and creative industry open to everyone and more reflective of our true society.
In addition to managing talent, they can also help to create inclusive campaign strategies for brands, helping them to become truly inclusive and diverse. Doing so, they also open up more opportunities for influencers who are representative of our diverse society.
Frequently Asked Questions
Do influencers use talent agents?
Influencers use talent agents to further connect them with different brands, partnerships, and opportunities. The agents that work with influencers will help introduce influencers to different brands, negotiate partnerships and deals on their behalf, and work to manage costs, creative controls, contracts, and more.
What do influencer agencies do?
An increasing number of influencers now work with influencer talent agencies to help them find the best deals for them and their audiences. Influencer talent agencies have a number of responsibilities, including finding influencers, vetting influencers, establishing publishing schedules and publishing guidelines, negotiating rates and contracts, reviewing content, gathering analytics, and more.
How much do influencer agents make?
Influencer talent agents will get paid anywhere from $1,000 to $20,000 a month for their services, depending on the scope of the work and the level of the influencer. Every agency has different fees.
How many followers do you need to be an influencer?
There isn't a specific number of followers you need to have to become an influencer. There are four main types of social media influencers, which can be defined by their follower count:
- Nano Influencers: 1-10k followers
- Micro Influencers: 10-100k followers
- Macro Influencers: 100k-1 million followers
- Mega Influencers: 1 million+ followers