Since YouTube launched in 2005, people from all over the globe were attracted to the platform. In fact, according to YouTube statistics, only 33% of popular YouTube videos are recorded in English. It’s especially popular among the Asian community, with T-Series, India’s biggest music label and movie studio, being the top YouTube channel when looking at subscriber count.
Though, for the sake of this article, we try to focus on Asian individuals who have made a name for themselves on YouTube. From gamers to actors, most of these YouTubers have already gained more than a million subscribers.
20 Top Asian YouTubers Making a Name For Themselves:
- 1. CarryMinati
- 2. Atta Halilintar
- 3. Ricis Official
- 4. Jess No Limit
- 5. Nigahiga
- 6. Frost Diamond
- 7. Kaykai Salaider
- 8. zbing z.
- 9. Bie The Ska
- 10. Domics
- 11. Yuka Kinoshita
- 12. Kwili
- 13. Alieff Irfan
- 14. bubzbeauty
- 15. Joeman
- 16. Ryan Sylvia
- 17. Ridhwan Azman
- 18. Baim Paula
- 19. Wong Fu Productions
- 20. Amit Bhadana
- Frequently Asked Questions
With over 35.8 million subscribers on YouTube, CarryMinati (known as Ajey Nagar in real life) is an Indian comedian, rapper, and gamer. His success on YouTube has been recognized by Time magazine and Forbes. In 2019, Time magazine included him in its Next Generation Leaders list. Then, in 2020, he was included in the Forbes 30 Under 30 Asia list.
He mostly shares satirical parodies, comedy, and live gaming. Though, his success has not come without controversy. In 2020, one of his videos, YouTube Vs TikTok, was removed by the platform in reaction to claims of cyberbullying and harassment.
Atta Halilintar (aka Muhammad Attamimi Halilintar) is a YouTuber, content creator, actor, singer, and businessman who hails from Indonesia. Since he joined the channel at the beginning of 2014, he has uploaded more than 1,300 videos and managed to grow his subscriber count to 29.7 million subscribers. In addition to his YouTube content, he also starred in two horror movies: 13: The Haunted and The Return of the Devil Child.
Ria Yunita (aka Ria Ricis) is a female YouTuber from Indonesia. Before she started her Ricis Official YouTube channel in 2016 which currently has 30.2 million subscribers, she already had millions of followers on Instagram. According to NoxInfluencer, her estimated potential earnings per video is $6.5K.
Jess No Limit (aka Tobias Justin) is an Indonesian gamer. While he is relatively new to YouTube (he joined only in 2017), he already has 24.7 million subscribers and has uploaded over 1,500 videos.
Nigahiga (aka Ryan Higa) is a college dropout turned award-winning Asian-American influencer, musician, and actor. He first joined YouTube in 2006 and, at the time of writing this article, has only one YouTube channel with over 21.2 million subscribers. Here he shares mostly comedy videos.
In addition to YouTube, he has also starred in two movies (Tell Me How I Die and Finding ‘Ohana), written a memoir, and created a K-pop band. All his achievements (many of which we haven’t even covered) landed him a spot on Forbes 30 Under 30 list in 2017.
Frost Diamond (aka Kananda Widyantara) is a YouTuber from Indonesia who concentrates mostly on gaming, particularly Minecraft. To date, he has uploaded more than 1,500 videos and has close to 21.9 million subscribers. In 2018, he also started another YouTube channel under his own name which has nearly 5 million subscribers.
While he is one of the most successful YouTubers from Asia, it has not come without controversy. In 2018, his channel was suspended as he was caught using another channel’s thumbnail. Then, in 2021, he was accused of plagiarism for making a video with the same concept and similar thumbnails.
Kaykai Salaider (aka Nutticha Namwong) is a female YouTuber from Thailand. In 2019, only three years after she started, she became the first Thai YouTuber to get over 10 million followers. Since this huge achievement, her YouTube channel has continued to grow and, at the time of writing this article, she has just over 15.8 million subscribers. To date, she has posted over 370 videos, with her most popular video getting a whopping 47 million views.
In an interview with the Bangkok Post, she commented that as consumers tend to concentrate more on self-learning, education, and psychology, her content would also go in that direction. In addition to her YouTube success, she has also launched her own skincare brand.
8. zbing z.
Boasting 16.2 million subscribers, zbing z. is the YouTube channel of Naiyarat Thanawaigoses (aka Pang). She is best known for live-streaming video games, but also started to make her own videos in 2014. Every day, she spends a couple of hours casting games and includes running commentary in both female and male voices.
In an interview with the Bangkok Post, she shared that, for her, foul language, violence, smoking, and drinking are not suitable during casting. On average, her videos get just over 1 million views per month.
9. Bie The Ska
Bie The Ska (aka Krit Boonyarung) is a YouTuber and entertainer from Thailand. He is mostly known for his parody videos. He made his first parody during an exam to help stressed students relax a bit. His fellow students loved his parody and as a result Bie The Ska was born.
He is one of the oldest Asian YouTubers in our list, having joined YouTube in 2006. Since then, he has uploaded close to 1,200 videos, with his most popular video boasting more than 100 million views. At the time of writing this article, his channel has 13.8 million subscribers.
The man behind the YouTube Domics channel, Dominic Panganiban, was born in the Philippines. On his channel, he usually uploads animations about specific experiences in his life.
He is also an animator and cartoonist. Before he started his YouTube channel in 2012, he started a web comic that he shared on Tumblr.
At the time of writing this article, his YouTube channel has almost 7.39 million subscribers. His most popular video to date is Crushes which has been viewed more than 30 million times.
11. Yuka Kinoshita
Yuka Kinoshita is a YouTuber and competitive eater who hails from Japan. Her videos are mostly “mukbang” which loosely translates to “an eating broadcast”. In short, it is a video in which the viewers watch a YouTuber consume high-calorie meals/various different types of food in one sitting. As her videos include English subtitles, she managed to attract the attention of English-speaking viewers as well. Since Yuka joined YouTube 2014, she has already uploaded more than 2,100 videos and attracted 5.44 million subscribers.
Kwili (aka Mohammad Almutairi) is a blogger and YouTube creator from Kuwait. He first joined the platform in 2012 and while he has only uploaded 192 videos to date, he already has nearly 5.36 million subscribers.
13. Alieff Irfan
Alieff is a YouTube creator from Malaysia. According to Net Worth Spot, he has an estimated net worth of about $5 million. Though, keeping in mind his extra sources of income, some suggest that it is closer to $7 million. His YouTube description describes himself as an ordinary Malaysian YouTuber, but seeing that he already has 4.29 million subscribers, he is far from just an ordinary YouTuber. From mashup songs to drama parodies to pranks, his channel has close to 500 videos.
Lindy Tsang (aka bubzbeauty) is a Chinese-Irish beauty and mom vlogger. She uploaded her first video to YouTube in 2007 and has since grown her subscriber list to just over 2.8 million. Her content includes hair and make-up tutorials and she also shares things about her personal journey.
While bubzbeauty is her main channel, she also has two other YouTube channels: bubzvlog and bubbiosity. Bubzvlog has almost 1 million subscribers, while bubbiosity has just over 300,000.
Though, her success has not been without controversy. In 2019, fans lashed out at her for letting her son play with a phallic-shaped soap in one of her videos. On a more positive side note, she has also used her success to raise money which went towards building schools.
Joeman is a gaming and lifestyle YouTuber from Taiwan. Since he joined the platform in 2010, he has uploaded more than 2,200 videos which have received over 2.31 million views in total. On average, he creates more than 30 new videos per month. To date, his YouTube channel has just over 2 million subscribers.
16. Ryan Sylvia
Ryan Sylvia is the YouTube channel of the production company Night Owl Cinematics which was founded by Ryan Tan and Sylvia Chan. They are mostly known for travelogs, food reviews, and lifestyle videos.
Before becoming full-time YouTubers and two of the most well-known YouTube personalities in Singapore, they had a wedding videography business. In fact, they initially merely used YouTube to refine their videography skills. Though, after only their second video, “Shit Signaporean Girlfriends Say”, people started to notice the pair.
Sadly, the couple divorced in 2020, but new videos still get added on a weekly basis. Currently, they have 958K subscribers.
17. Ridhwan Azman
Ridhwan’s YouTube career started in 2013 after he played a recurring role in the Ah Boys to Men series, a Singaporean satirical comedy series directed by Jack Neo. His videos are mostly comedic skits and include a few musical parodies. For example, his most popular video, Before & After: Puberty, got close to 4 million views. Currently, the Singaporean YouTuber’s channel has 688,000 subscribers.
18. Baim Paula
Baim Paula is a YouTube channel that was created by Baim Wong (aka Muhammad Ibrahim) and his wife, Paula Verhoeven, an Indonesian supermodel. Baim is no stranger to the camera having played many roles in soap operas before starting their YouTube channel in 2018.
To date, their channel has nearly 20.6 million subscribers. In total, they have posted more than 1,400 videos, with their most popular video boasting 14 million views.
Wong Fu Productions is a filmmaking group that was created by Wesley Chan, Ted Fu, and Philip Wang. On their YouTube channel, the Asian-American trio likes to share anything from thoughtful to humorous to sad stories. At the time of writing this article, their YouTube channel has more than 3.24 million subscribers.
20. Amit Bhadana
Amit’s YouTube career started in 2012. In 2020, the YouTube personality and comedian from India was appointed as the brand ambassador of the popular Mobile Premier League (MPL), an eSports and mobile gaming platform. While he has posted only 90 videos to date, he already has more than 24 million subscribers on YouTube.
Frequently Asked Questions
How can you market your YouTube channel?
There are many ways in which you can market your YouTube channel to get more subscribers. These include using YouTube SEO, collaborating with other creators, running a contest, and including relevant hashtags. It is also a good idea to promote your channel on other forums and social media.
Are subtitles for YouTube videos important?
Yes. Even though only about a third of popular YouTube videos are recorded in English, YouTube videos become more accessible and it can help to boost the searchability of your video content when they have subtitles. You can, for instance, use a tool like 3Play Media to create captioning, transcription, translations, and subtitling.
Is YouTube influencer marketing effective?
Yes, YouTube influencer marketing can be really effective. Not only have influencers become more important, but there has also been a rise in the use of video online. It makes a lot of sense for marketing teams to use YouTube influencers as they will be able to access one of the biggest online audiences.
Are there any good YouTube marketing companies in India?
Techmagnate is one of the best digital marketing and SEO services companies in India. They are located in New Delhi and offer full-suite Internet marketing services. As part of their services, their video marketing specialists offer various YouTube video marketing services that include video promotions, organic SEO video marketing, YouTube optimization, video editing, production services, and YouTube influencer marketing.
Is it hard to create a successful YouTube channel?
Basically, anyone can create a YouTube channel, but it is difficult to create a successful one. The main reason for this is the fierce competition. YouTube has more than 2 billion monthly active visitors of which 50 million are actively creating content. Moreover, 500+ hours of video content get uploaded to YouTube every single minute. You will also need the help of a production team, editors, marketers and animators to help you produce, record and market high-quality content. So, it’s not a one-man job.