26 Social Media Management Tools for Agencies to Drive Customer Success

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As a marketing agency, you're always looking for ways to give your customers an edge on social media, right? And you know that it's about more than just creating more and more content or posting ads. You—and your customers—will get much better results when you use the best tools to manage your customers' social media presence. That's how you can drive customer success and become the go-to marketing agency in your niche—or at least scale your agency faster than you are now. But as anyone who's ever tried to drive customer success on social media can tell you, it isn't easy. That’s why we’ve put together this list of 20+ awesome social media management tools for agencies that can fast-track your path to customer success and help you scale your business.

Before we get into our list of tools, we're going to talk about some common problems marketing agencies might run into that these social media management tools can help with. Plus, features you'll want to look for in the agency tools you choose.

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Social Media Management Tools for Agencies:


Common Problems for Marketing Agencies

There are three common problems that social media marketing agencies experience when dealing with clients:

  • Lack of communication
  • Too much communication
  • Small client budgets

Each of these problems can make providing the best possible service that much harder. Let's take a closer look at these social media marketing challenges so we can better understand how they play out and how social media management tools might help your agency come out on top.

Lack of Communication

Planning successful social media marketing campaigns means working with your clients to create the right content in the right voice. When your customer bows out of that experience, you run the risk of creating a social media marketing plan that your client doesn't like. This means countless hours spent to create a social media marketing plan and maybe even the content that goes with it only to have your client want something else. The social media management tools for agencies on our list will keep you in communication with your client throughout planning and creating so there aren't any surprises.

Too Much Communication

On the other end of the spectrum, we have clients who want to be involved in every step of the social media marketing planning process. This can grind productivity to a halt since you'll find your agency without the autonomy you need to produce what you need to meet your clients' needs and help them reach their goals. Social media management tools can speed up the decision-making process without kicking your client out of the process entirely.

Small Client Budgets

Clients never allocate enough money for marketing, it seems. But that doesn't mean that they don't want you to give them the moon. A social media management tool can help you reign in their expectations, letting them know what they can and can't do based on their budget. They'll love knowing that you're just as conscious of their budget as they are.


Features to Look for in Agency Tools

So, what makes a great and useful social media management tool? There are three very important things that your social media management tool must do if you're going to keep things on track.

  • Collaboration. We already talked about the importance of the right amount of communication, so this shouldn't be surprising. The best social media management tools for agencies include collaboration tools so you and your clients can get and stay on the same page.
  • Permissions. Along with collaboration comes permissions. Who will be able to make edits to content or the schedule? Who's allowed to comment? These are important questions to answer so you can lock things down and ensure that no accidents happen to derail your plans.
  • Reporting. Last, you need to be able to show your results. After all, your clients are hiring you for what you can do for them. You need reporting to be able to show them the proof.

Social Media Management Tools for Agencies

These days there are dozens, maybe even hundreds, of social media management tools agencies can choose from. Trying to find the right tool or tools for your agency can be overwhelming and exhausting. You may throw your hands in the air and decide it's easier to just cobble something together using various Google Apps and a handful of other tools.

The problem is, it's not actually easier. And in the long run, it could really cause problems with your clients as things get dropped and deadlines get missed. What you really need is this list. So, keep reading, and you’ll learn about more than 20 social media management tools for agencies that you can use to help clients get more sales, increase brand awareness, and nail their business goals.

1. Brandwatch Social Media Management

Brandwatch Social Media Management

Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. Brandwatch has a global footprint, with offices in New York, Berlin, Budapest, Sofia, Melbourne, and Chennai, and employees and customers spread across the globe.

It offers two plans: Essentials has a Content Calendar & Campaign Planner, advanced analytics dashboards, community management, and In-app support. The full suite adds in unlimited channels, reporting & teams, content calendar & campaign planner, social media advertising, advanced analytics dashboards, competitor benchmarking, collaboration & approval flows, and custom onboarding & support 24/7.

Pricing: Brandwatch offers a free trial of its Essentials package, and you can ask for a demo of the Full Suite. The Essentials package costs $108 per month for single users and small teams. Pricing for the Full Suite is available by quote.

Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Sendible

Sendible

Sendible is a social media management tool designed specifically for agencies. You can create a unified inbox for all of your clients so you can manage those social media accounts easily from a single location. Sendible has powerful features for social media monitoring, publishing, and analytics, and it also provides product recommendations by analyzing your clients’ social media profiles and suggesting the content that works for that audience.

Pricing: Sendible offers a free trial. Pricing starts at $29/month.

Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.5
Support
4.5
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$29
Pros and Cons
Excellent social scheduling features
Content recommendation tools
Social engagement platform
Brand monitoring
Social listening feature can be slow
Clunky organization of the platform
Best for: SMMs, corporate marketing teams and digital agencies
Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

3. Brand24

Brand24

Brand24 is the perfect social media management tool for agencies who want to protect their clients’ online reputations. You can follow up on positive comments from brand ambassadors and respond to dissatisfied customers before their dissatisfaction impacts your clients’ bottom line. Brand24 uses automated sentiment analysis to segment positive, negative, and neutral mentions.

Pricing: Brand24 offers a free trial. Pricing starts at $49/month.

Brand24
4.6 out of 5 stars
Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.7
Support
4.8
Overall Score
4.6
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Media Monitoring
Brand Management
Hashtag Tracking
PDF reports
Influence Score
Presence Score
Newsletter Monitoring
Trending Links
Price starting at:$79
Pros and Cons
Easy-to-use platform
Coordinated follow-up process
Real-time monitoring
Simple organization on the platform
Mobile app could be better
Best for: Small & medium brands
Brand24
4.6 out of 5 stars
Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.

4. Agorapulse

Agorapulse

Agorapulse is perfect for publishing, monitoring, and reporting on multiple social media accounts. You can use Agorapulse to manage incoming messages in a single location and get all the insights you need about how your team is working from your dashboard. With Agorapulse’s monitoring tool, you’ll be alerted to trends, hashtags, and key influencers and ambassadors so you can cue into the most relevant trends for your clients. Plus, Agorapulse has a built-in CRM!

Pricing: Agorapulse offers a free trial. Paid plans start at $79/month.

Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

5. Iconosquare

Iconosquare

One of the features that make Iconosquare such a great tool for agencies specifically is that it simplifies social media analytics and reporting. Agencies can keep track of multiple clients’ performance conveniently via one intuitive dashboard and create branded PDF reports in a single click. Though, it’s much more than just a tool for measuring metrics. It also offers all the standard features that you would expect a solid social media management tool to have such as automatic posting, feed preview scheduling, hashtag tracking, and social listening.

Pricing: Iconosquare offers a free trial. Pricing starts at $59 per month. 

Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$49
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

6. Rival IQ

Rival IQ

Rival IQ is a brilliant social media analytics platform that agencies can use to get detailed information about how their clients are performing on social media platforms like Facebook, Instagram, Pinterest, YouTube, Twitter, and more. Rival IQ is also helpful for content discovery. You can see the top-performing hashtags for your clients’ niche or the hashtags their competitors are using so you can create content around the best hashtags.

Pricing: Rival IQ offers a free trial. Paid plans start at $239/month.


7. Sprout Social

Sprout Social

Sprout Social includes publishing, social listening, messaging, engagement, analytics, and reporting for multiple clients. You can create, schedule, manage, and publish social media posts across multiple social media platforms and profiles, as well as easily track campaign performance. With Sprout Social’s “send time optimization” feature, you’ll be able to publish social posts at the right time to get the best engagement.

Pricing: Sprout Social offers a free trial. Paid plans start at $89/month.

Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$249
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

8. Mention

Mention

Mention gives marketing agencies a quick and easy way to track and understand the conversations on social media about their clients’ brands. With Mention, your agency can perform real-time monitoring of social media, news sites, blogs, and forums for your clients. The information you gain can empower you to share with your clients how their brand is perceived online, and use data-driven solutions to bolster their brand reputation and create the best social media strategy.

Pricing: Mention offers a limited free plan. Pricing starts at $29/month.

Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.7
Support
4.7
Overall Score
4.7
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$49
Pros and Cons
Great brand monitoring options
Clean, intuitive interface
Free 30-day trial without credit cards
Limited features at lower tiers
Customer support can be slow
Lack of learning tools
Best for: Agencies
Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.

9. Awario

Awario

Awario is another social media listening tool that agencies can use to monitor social media, news, blogs, forums, and more for mentions of their clients or other important keywords. Awario includes a Boolean search option so you can customize your searches to ensure the best and most important information. Awario also shows mention growth and reach over time, as well as performing sentiment analysis and competitive analysis and help you find social media influencers, too.

Pricing: Awario offers a free trial. Paid plans start at $24/month.


10. HeyOrca

HeyOrca

HeyOrca is trusted by agency professionals and loved by thousands of social media managers from all over the world. It makes it easy to schedule social media posts, collaborate with your different clients, request approvals, and share client-friendly reporting all via one place. Thanks to the visual nature of its scheduling feature, what you see is what your clients will get. Then, to make sure that clients are happy with the scheduled content, you can set up automatic approval reminders or send them a shareable link so that they can share their feedback. 

Pricing: After a free 14-day trial, pricing starts at $59 per month per calendar. If you add five or more calendars, you can save 40%. 

HeyOrca
4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.9
Reporting
4.5
Overall Score
4.5
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Reporting/Analytics
Team Workflow & Collaboration
Content Calendar
Facebook Ads Moderation
Price starting at:$59
Pros and Cons
Excellent collaboration and approvals system
Integration with Canva for post designs
Simple interface that shows scheduled posts at a glance
No bulk upload feature or way to reshare others' posts
No engagement-related features (although these are reportedly coming soon)
Limited paid post tracking
Best for: Agencies and teams
HeyOrca
4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.

11. CoSchedule

CoSchedule

CoSchedule is a powerful social media marketing tool that can help you manage assets, set up workflows, and integrate other tools like your email marketing service or content marketing platform to make content marketing a lot easier. CoSchedule is great for agencies because you can group multiple projects and campaigns to make them easier to track. CoSchedule’s Social Message Optimizer feature will help you create the best possible message for your clients by grading your social content and offering suggestions for improvement.

Pricing: CoSchedule offers a free trial. Plans start at $29/user/month.

CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.2
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$39
Pros and Cons
Centralized dashboard and calendar
Easy collaboration for teams and clients
Project management tools
Multiple features
Noncompetitive pricing
Not enough customization options
Slow loading
Best for: Professional marketers, marketing teams, and marketing agencies
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

12. Canva

Canva

If you’re a smaller agency that doesn’t have in-house graphic designers, Canva can be a lifesaver. It’s a graphic design software that makes it so very easy to create social media posts, web banners, ad imagery, and tons more. You can use Canva to create images from scratch or use one of their thousands of gorgeous templates. Just change the colors to match your clients’ branding and you’re off.

Pricing: Canva offers a free plan. Pricing starts at $119.40/year.


13. Visme

Visme

Visme is an all-in-one visual content creation platform for agencies. You can use it to hold design assets, brand information, and more in a central location. If you’re an agency that regularly creates presentations for clients, you’ll love Visme’s infographics and reports that will help you sell your story. Visme also includes the tools you need to create eye-catching content for your clients with animated icons, illustrations, shapes, characters, and special effects. You can even embed visuals with popups, hover effects, links, and more to create interactive blog posts.

Pricing: Visme offers a limited free plan. Paid plans start at $12.25/month.


14. Cyfe

Cyfe

Cyfe is a phenomenal analytics tool for social media management. You’ll get detailed reports on SEO, Google Ads, brand mentions, Google Analytics, and more from a single, integrated dashboard. Cyfe is easy to set up and manage and comes with pre-built dashboard templates so you can connect your data and start monitoring your KPIs. With Cyfe, you can set up custom data sources, create branded reports, and put data together in unique ways. Plus, Cyfe is a white-label tool, so you can customize your reporting for each client and present it as a value add or upsell.

Pricing: Cyfe offers a free trial. Pricing starts at $19/month.


15. Reputation

Reputation

Reputation is a marketing, social media management, and customer experience platform that includes tools for social listening, planning, creating, publishing, engaging, and reporting. You can add permissions to your workflows, allowing collaboration while keeping your clients’ content safe. Reputation also has social listening features so you can stay on top of trends in your clients’ niches.

Pricing: Pricing available by request.


16. MavSocial

MavSocial

MavSocial helps agencies streamline social media management by easily curating, scheduling, and managing your clients’ social presence. With MavSocial, you can keep your publishing in a single place, control approval flows, create a master post, edit it for specific networks, tag other pages or locations, add hashtag groups, create multi-page posts, save as a draft, schedule, or publish to specific networks at specific times. MavSocial truly has more features than we can go through in this article. Just know that it’s a powerful social media management tool for agencies that aren’t going to cost you an arm and a leg.

Pricing: MavSocial offers a free trial. Pricing starts at $19/month.


17. BuzzSumo

BuzzSumo

If you’re a social media marketing agency tasked with creating content for your clients, BuzzSumo is an awesome tool. You can use it to find content based on keywords, popular questions, and trends. Additionally, BuzzSumo lets you set up alerts for mentions of your clients’ brands, their competition, backlinks, keywords, and more. It’s also a great tool if you want to find influencers for your clients that have engaged audiences and genuine authority.

Pricing: BuzzSumo offers a free trial. Paid plans start at $99/month.

BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$99
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

18. Sotrender

Sotrender

Like Rival IQ, Sotrender gives you detailed insight into how your clients’ social media content is performing as well as how their competitors are doing, too. With this AI-powered tool, you’ll be able to manage social customer care from a single place. Answer Facebook comments and messages and get real-time updates, all in a single dashboard. Sotrender’s in-house Machine Learning Team is always developing and improving the platform’s Natural Language Processing and Computer Vision models for better social sentiment analysis, logo detection and emotions recognition on visuals, text recognition and extraction from images, and more.

Pricing: Sotrender offers a free trial. Pricing starts at $59/month.


19. TweetDeck

TweetDeck

TweetDeck is a simple social media management tool you can use to bring together multiple Twitter accounts in a single place. You can schedule tweets, track hashtags, send and reply to direct messages, and even create multiple lists.

Pricing: TweetDeck is free.


20. Clarabridge CX Social

Clarabridge CX Social

Clarabridge CX Social is a social media management tool that focuses on analytics and engagement. It monitors just about everything—social media platforms, forums, blogs, review sites, and news sites—and analyzes engagement rate, response time, sentiment, and growth of mentions.

Pricing: Clarabridge CX Social offers a free trial. Pricing available on request.


21. Pocket

Pocket

Pocket is a bit different from the other social media management tools for agencies that we’ve included on our list so far, but it’s an amazing tool for agencies with clients in industries that can change in moments. Pocket can save articles, videos, and stories from any publication, page, or app so you can stay on top of industry news. Plus, you’ll be able to save content that you can later use in social media marketing for your clients. The free account lets you save content but the premium plan is great for agencies because you get a permanent library of everything you’ve saved, including a backup of the articles and webpages so you have them even if the original page changes.

Pricing: Pocket offers a free plan. Paid plans start at $44.99/year.


22. Buffer

Buffer

Buffer is a social media management tool for agencies and individuals that has a lot to offer. It has two separate products, Publish and Analyze, that you can purchase separately or together. With the Publish product, you’ll be able to plan content, collaborate with others, and publish content that will get your clients noticed. Then, with Analyze, you can measure social media performance, create in-depth reports, and get recommendations to grow your clients’ reach, engagement, and sales.

Pricing: Buffer offers a free trial. Pricing starts at $5/month.

Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesse
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

23. Planable

Planable

Planable offers a number of easy-to-use tools for agencies like a social media calendar and scheduler that will help you to take on more work. With the social media calendar view, your clients will know at a glance what they can expect and when they can expect it. While this is useful for keeping clients in the loop, you can rest assured knowing that you have control over which communication is to remain internal – for your team’s eyes only – and which communication is for your clients to see. 

Pricing: Planable offers a basic free plan and three paid plans. Pricing starts at $22/user per month.


24.  Kontentino

 Kontentino

Kontentino helps marketing teams to simplify social media management and, ultimately, save time. In fact, according to their website, it can help to increase the speed at which content gets approved by more than 75% while cutting the time spent on feedback in half. Some of the features aimed at agencies specifically include one-click approval, a comment section, and reporting. It also plans on introducing ad planning soon. 

Pricing: Kontentino offers a free trial. Pricing starts at $53 per month.


25. e-clincher

e-clincher

Trusted by tens of thousands of businesses, eclincher is a comprehensive social media management tool. Agencies can use it to plan, publish and visualize content, and simplify internal and external workflows. Then, to ensure that your campaigns remain effective, it offers reporting on aspects like engagement and growth. 

Pricing: eclincher offers a free trial. Pricing starts at $59 per month.

e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Post Scheduling
Social Media Monitoring
Price starting at:$65
Pros and Cons
Visual calendar for content overview
User friendly and intuitive layout
Fast customer service
Effective hashtag reporting
Lack of Instagram posting features
User interface may be difficult to use at first
Platform might not pull every single comment or message
Best for: Small & Medium Businesses
e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.

26. Hootsuite

Hootsuite

Hootsuite is a social media management tool that’s been around for a while. It includes content curation so you can view the best content in a single feed using hashtags, keywords, or location. You can also use the content library to store video, GIFs, social media posts, and images for easy access. Hootsuite also lets you set custom permission levels for team members so you can keep your clients’ content protected.

Pricing: Hootsuite offers a limited free plan and a free trial. Paid plans start at $49/month.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.