Social media calendars are critical to organize your social media efforts and ensure that you create relevant and captivating content. They help you plan ahead for each social network and avoid missed opportunities. So it’s crucial to invest in some kind of social media calendar tool that can help you organize your posting schedule more effectively. Here are 20 excellent options:
Social Media Calendar Tools for 2022:
- 1. Brandwatch (Formerly Falcon.io)
- 2. Sendible
- 3. Loomly
- 4. Iconosquare
- 5. AgoraPulse
- 6. Sprout Social
- 7. CoSchedule
- 8. Buffer
- 9. ContentCal
- 10. Meet Edgar
- 11. SocialPilot
- 12. Monday.com
- 13. Trello
- 14. Percolate
- 15. Hopper HQ
- 16. PromoRepublic
- 17. SocialBee
- 18. Missinglettr
- 19. Story Chief
- 20. Hootsuite
- Frequently Asked Questions
Brandwatch gives social media professionals access to a structured set of features that help you listen, engage, measure, and publish content. It supports Facebook, Instagram, Twitter, LinkedIn, WhatsApp, and YouTube.
Single users and small teams can opt for the Essentials plan, which features a content calendar and campaign planner, along with advanced analytics dashboards and a unified inbox for all your social interactions. Larger companies with multiple teams and markets are more likely to choose the Full Suite, which takes everything from the Essentials plan and adds unlimited use of channels, reports, and teams, social media advertising, and competitor benchmarking.
Your content calendar is one of the most important tools you’ll use in Brandwatch. It shows all your scheduled content. Your posts are scheduled by date, clearly identifiable by social platform. You can plan, schedule, edit, and post across your social networks. With Campaign Planner, you can map, create a brief, roll-out, and collaborate on your campaigns.
Sendible is a social media monitoring tool that comes with a powerful scheduling and calendar feature. It lets you schedule posts individually or in bulk, which makes social media management much more simplified. It even lets you queue your evergreen content to drive more visibility and engagements.
The Sendible calendar gives you an overview of all the posts you have lined up over the coming days. It even allows you to optimise your posts and images without having to leave the platform. Sendible has also introduced a preview feature that shows you how your posts will look before you publish them. This makes it much easier to make edits and changes that will look great on each platform.
Loomly is a social media content management tool that lets you organise your posting schedule effectively in the form of calendars. The tool is simple to use and is a great option if you’re new to social media marketing. It integrates with the major social networks like Facebook, Twitter, LinkedIn, Instagram, and Pinterest so you can manage everything in one place.
Loomly also lets you schedule your posts and provides you with ideas and tips to optimise your posts, so you can get the most out of social media. The efficient approval workflow is one of the key highlights of this tool. It helps ensure that your posts get approval from the right people and that everyone on the team is on board.
Although Iconosquare is primarily an in-depth social analytics tool, you can also use it to schedule your Instagram, Facebook, and Twitter posts, as well as monitoring mentions on Facebook and Instagram. Although you can’t schedule your LinkedIn posts yet, you can attach your LinkedIn account to discover valuable analytics.
Iconosquare’s social publishing tool is versatile and easy to use. It leverages drag-and-drop functionality, making it easy to order content. You can use it to schedule your Instagram posts, Carousels, and Stories, Facebook statuses, and tweets.
Iconosquare features a Media Library where you can upload images using Dropbox or OneDrive. You can categorize your content so you can easily search for images. It even tags your used images to stop the risk of you accidentally posting the same content twice.
It lets you preview your Instagram feed, so you can understand what your Instagram feed will look like before you post your content. You can even schedule your first comment in advance, including your hashtags, for improved reach and engagement.
Agorapulse is a full-featured social media management tool used by businesses and marketing agencies. Its built-in calendar allows all users to see what scheduled and queued posts are ready to be published at a later time, what published posts have already gone live, and what posts are still pending approval.
For agencies who need client approval on scheduled content, Agorapulse offers a shared calendar add-on. With the shared calendar, clients can view and approve (or reject) scheduled content without having access to other parts of the Agorapulse dashboard.
Sprout Social is a comprehensive social media marketing platform that comes with a robust calendar feature. The “Compose” window combines all of the advanced publishing tools and intuitive workflows that can help you plan and schedule your posts more efficiently.The platform comes with a visual publishing calendar that lets you view and manage your posts for multiple profiles, campaigns, and social networks. It allows you to queue your posts to automatically schedule them for future delivery.
It even helps you find the best times to post on various social networks so you can optimise your social media calendar for better engagement.
If you’re looking for a tool to organise both your blog and social media calendars in one place, CoSchedule is an excellent option. This makes it much easier to plan ahead, even for blog posts that you haven’t yet published. It also lets you create social templates that you can reuse multiple times for creating promotional messages in just a few clicks.
The ReQueue feature is perfect for maintaining a consistent social media presence. It automatically reshares your top-performing content at the right times to drive engagement.
Buffer is a pioneer when it comes to social media management tools. It comes with a robust planning and scheduling feature. If you’re managing multiple social media accounts, you can create a unique publishing schedule for each account. This makes Buffer an excellent tool for marketers or agencies that have to manage multiple client accounts.
You can draft your posts, customise them for each social network, send them for approvals, and manage it all using a single dashboard. The calendar feature makes it easier to visualise the posts you have lined up and make changes or optimisations as necessary.
ContentCal is a social media tool that provides you with a visual content calendar so you can effectively plan for multiple social networks. The easy-to-use interface makes this tool a great option for beginners right through to the most advanced social media managers out there. . Aside from planning your social media content, the tool also lets you publish and analyse your posts, collaborate with multiple teams, centralise the approval process and store content for future use..
ContentCal is an excellent tool for team collaboration, Not only does it integrate with tools like Slack and Trello – its inbuilt collaboration feature lets you extend ideation and feedback as far out of the marketing team and into the wider business as you wish. This enables team members to create, view, and approve posts in one place, as well as discuss ongoing projects.
10. Meet Edgar
If you’ve been looking for a tool to automate your social media publishing, Meet Edgar is the perfect solution for you. This tool makes social media automation to the next level with the ability to write and publish posts on your behalf. It can extract the most engaging sections of your articles or blog posts so you can use them as social media captions.
Meet Edgar lets you create a content schedule based on category so you can evenly distribute different types of posts throughout the week. Each category is colour-coded so you can easily organise them in your calendar. The best part is that even after you’ve reached the end of your queue, the tool will automatically reshare content to maintain a consistent publishing schedule.
The social media calendar from SocialPilot comes with a robust set of features that aren’t always available with similar tools. It has all the basics down pat – from monthly, weekly, and daily views to content rescheduling. You can easily visualise your posting strategy and make changes or adjustments to it based on what you need.
It also comes with a feature that lets you filter your calendar according to group or account. So if you’re managing multiple social media accounts, this is an extremely useful feature to easily manage the specific calendars for each account.
Monday.com doesn’t have such a clear connection with social media management as something like Buffer or Hootsuite. However, it is a handy tool for social marketers (indeed any marketers), particularly those who operate in teams. You can tell at a glance the status of any social campaign you are operating, along with those you intend to run soon.
Monday.com includes numerous templates to give you a starting point. One of these templates is specifically designed for social media management. This template builds two boards:
- Campaign ideas and requests
- Campaign progress and status
However, Monday.com is useful for far more than just social campaigns. You can incorporate your entire marketing activity into the platform. It helps you see the big picture immediately. You can display data in ways that are easy to digest and understand and gain critical insights across multiple boards from your projects, teams, and processes.
Trello is one of the most popular organisational tools that brands and agencies have been using to manage projects. You can also use its flexible features to create a social media calendar that supports team collaboration. The Trello boards are easy to customise so you can use them to plan a campaign and map out your publishing schedule.
You can add assignment cards to these boards for each social media platform and create to-do lists for each team member. This makes it extremely easy to keep track of your publishing schedule and individual tasks to keep everything on track.
Percolate is an all-in-one content marketing platform that lets you manage every aspect of your marketing in one place. It comes with a content production workflow so every team member can keep track of how your campaigns are progressing. This means that social media teams can also keep an eye out for upcoming content to add to their posting calendars. It also integrates with popular publishing tools so you can easily schedule social posts for future delivery.
15. Hopper HQ
Hopper HQ is a social media planning tool for Instagram, Facebook, and Twitter. The calendar planner simplifies the process of planning your social media posts for the coming weeks or months. You can easily manage your scheduled posts in one place and reorder them to make adjustments.The tool also gives you a preview of how your posts will look on mobile. This is an excellent feature if you’re creating content on desktop, so you can see whether it fits as desired into your feed.
It even comes with an image editor that lets you add filters, borders, and text overlays as well as change the orientation or other aspects of your images.
PromoRepublic’s scheduling tool is great for posting content across multiple social media channels simultaneously. You have the option to schedule your posts yourself or let the app do it with its AI technology, which will act as a personal assistant to help with your social media management.
PromoRepublic offers a wide range of content options to choose from, including templates, videos, GIFs, and more. If you need help coming up with ideas, it also features a content calendar updated daily with timely social media post ideas. Moreover, its AI will recommend the best time to post based on your current published content for maximum visibility and engagement rate.
SocialBee is an all-inclusive social media management software that helps you create a diverse posting schedule with recycling capabilities to keep your social media content fresh. For evergreen posts and time-sensitive content, you get the flexibility to customize your sharing settings, so there isn’t any missed opportunity. Alternatively, you can choose the best time to stop sharing to avoid any over-saturation of your content. SocialBee’s analytics allow users to monitor their content performance while seeing exactly which times work better to reach your brand’s audience.
Missinglettr is a social media scheduling tool that automates parts of your workflow for you and makes sure they go live on time. For those who do not have the time to curate their own social media content, you can have the app analyze one blog post or YouTube video and create an entire year’s worth of content in just one click. With this tool, you can create cards that are ready-to post in advance, so there’s no need for manual posting or editing on your part.
19. Story Chief
With Story Chief, you can take your content marketing game up a notch with their powerful yet easy-to-use scheduling tool. Aside from getting your posts up on Facebook, Instagram, LinkedIn, and Twitter, the platform can publish your blog posts on WordPress, Medium, and Blogger.
StoryChief’s calendar has over one thousand first-party integrations to make your social media scheduling more efficient. This means you can easily manage all your accounts in one place and even collaborate with other team members in real-time to get feedback and approvals before anything goes live. It also has a feature that grades your posts for SEO and readability to help you rank higher on search engines.
Hootsuite offers a powerful content calendar that lets you view all your organic and paid social media campaigns either in a week view or month view. It also makes it easy to manage all your campaigns in one place. You can use it to view scheduled drafts and ads, keep track of weekly and monthly views, and plan new content.
If you spot an empty time slot, it’s really straightforward to create a new post. Alternatively, if you want to edit, reschedule, or delete scheduled posts, you can do that too via the Planner. For example, to reschedule a post, it’s as simple as dragging it to the new time slot.
Thanks to the use of icons and color coding, you can instantly distinguish between drafts, scheduled content, and posts that have already been published. It will also notify you if a particular post couldn’t be published. So, you’ll never miss a marketing opportunity.
If you sign up for its Business or Enterprise plan, you’ll also be able to see extra approval statuses which are useful if you need to collaborate with other marketers.
What are the Benefits of Using a Social Media Content Calendar?
Using social media to build and market your brand has become a basic necessity in today's internet and digital age. By using a social media calendar, you benefit from the following:
1) It saves you time by automating your content.
A lot of social media calendars come with AI social listening features that recommend the kind of content to post for your brand and its audience, from the word copy to the image copy to include. In fact, a number of them have done-for-you templates that are fully editable according to your brand guidelines. This means that there is less hassle of spending more time every day thinking of what to post and what it will look like. You will be pleasantly surprised by the level of productivity relief this automation can bring about.
2) You are more consistent with your social media posting schedule.
A social media content calendar can help you streamline your social media efforts to build a strong presence online. Using one for all your social media platforms helps you avoid any lapses in posting, which can result in a drop in engagement and reach. Simply set up your social media calendar to your preferred schedule in advance on when to go live, and it will do the work for you.
3) You get analytics to help improve your social media strategy.
Most social media calendars come with some form of automated analytics that show which content pieces perform well so you can adjust your future posts accordingly. You can even drill the data down even to the basic demographics of those who engage with your posts. This analytics feature allows you to change or replicate the content that resonates with your target audience.
4) You can measure the ROI by tracking social media leads.
If you are not using a social media calendar, it can be difficult to measure the return on investment (ROI) of your social media marketing. By having all your social media activity in one place, it is easier to track leads and conversions back to specific posts. When you determine which content pieces are driving the most traffic and conversions, you can adjust your strategy accordingly. This data can be invaluable in helping you close more deals and grow your business.
5) You can better plan and budget your social media marketing efforts.
By mapping out your social media calendar, it will be easier to keep track of your social content marketing activities for your followers. You can plan and be strategic with your online marketing efforts, which is essential for any business that wants to justify its social media spending.
6) It enables you to efficiently collaborate with other team members.
If you work with a team of marketers, a social media calendar can be a great time saver. Even if you are on separate teams or even time zones, it is easier for everyone to communicate and collaborate in one tool. By having a common reference point for your marketing activities, everyone can better coordinate their efforts accordingly so that strategic messaging reaches your intended audience at the optimal times.
Things to Consider When Choosing a Social Media Calendar
Using a social media calendar gives you a visual representation of your social marketing effort. So, it is important to provide your followers with a digest of awesome posts that correlate to business goals.
Here are other things you should consider when selecting the right social media calendar for your needs:
- Automation: The ability to automate social media posting tasks can save you a lot of time, especially if there are recurring post patterns you want to maintain for all your social media platforms.
- Scheduling: You should be able to actively schedule social media posts in advance so that you can better plan your content strategy.
- Ease of use: The best social media calendar tool for you should be easy to use and understand and navigate.
- Functionality: The tool should have the features and functions that you need to help you increase your engagement. An example of this is the import-export feature, which keeps you on top of your roadmap for referencing data or planning content releases.
- Analytics: What kind of data do you need to measure your social media efforts and performance each work day? The information you need will determine which features to use in your social media calendar.
- Customer Service: One thing to consider when choosing a social is the quality of customer service. If you encounter any technical difficulties, you want to know that there is someone who can help you resolve the issue promptly.
Pricing: What is your budget? Some social media calendars offer a free version with very limited access to features. Others offer a free trial, but afterward will charge you a monthly fee as you decide on which subscription plan fits your business.
Free Social Media Calendar Template
Not every business will have the resources to invest in a social media calendar tool. However, you can use Excel sheets to maintain an organized calendar for your social media posts.
For this, following a template will help you ensure that you keep everything uniform for every team member to understand and follow.
You can use this sample template from Small Business Trends for free and customize it per your unique requirement:
|Post blog post link with short update||Share content from your community||Engage your community with an interesting question||Publish original graphic||Share fun content (videos, memes, cartoons, etc.)|
|Invite people to join your mailing list + explain benefits||Share a special offer or freebie|
|Retweet community posts||Share blog post link with relevant image||Share industry blog posts from other publishers||Share blog post link with relevant image||Retweet community posts|
|Share a special offer or freebie||Create a #ThrowbackThursday post||Participate in #FollowFriday|
|Publish original graphic||Share employee stories||Repost content from your community||Create a #ThrowbackThursday post||Share a special offer or freebie|
|Participate in LinkedIn Groups||Share blog post link||Share industry blog posts from other publishers||Adapt content from your blog and publish a long-form post with a link to the original post||Participate in LinkedIn Groups|
|All Platforms||Monitor and respond to mentions, comments, replies, and messages||Monitor and respond to mentions, comments, replies, and messages||Monitor and respond to mentions, comments, replies, and messages||Monitor and respond to mentions, comments, replies, and messages||Monitor and respond to mentions, comments, replies, and messages|
|Check for new followers and follow back influential and interesting accounts|
In a time when people are doing more research before buying anything, investing in a tool where you can stay on top of your social media presence can be a very profitable decision for your business. Using a social media calendar will increase the effectiveness of every campaign on all channels by ensuring that each post is best crystallized in content with good timing.
Scheduling social media posts ahead of time with a social media calendar can help take some of the pressure off you and your team while still ensuring that your social media channels are updated regularly. Check out the detailed features and pricing of each platform to find one that works for you. Even if you have limited resources, you can still create a social media calendar using the template given above and maintain it in an Excel sheet.
At the end of the day, social media is all about building relationships. Maintaining a social media calendar can help you nurture those relationships by making it easier for you to connect with your audience regularly. Besides, if you stay on top of all of your accounts, you will be well on your way to growing your brand in the near future.
Frequently Asked Questions
What are the best social media calendar tools?
Social media calendars are critical to organize your social media efforts and ensure that you create relevant and captivating content. They help you plan ahead for each social network and avoid missed opportunities. We examine 20 such tools in this post. In no particular order:
1. Brandwatch (Formerly Falcon.io)
7. Sprout Social
11. Meet Edgar
16. Hopper HQ
17. Promo Republic
19. Story Chief
What is the best social media calendar?
It is impossible to declare which is the best social media calendar. They all vary in some way, each with their own strengths and weaknesses. We have previously reviewed some, although not all, of these tools. We gave AgoraPulse a 5-star rating, but it is expensive and overkill for those on a limited budget. All the tools in this list that we have reviewed to date scored 4-stars or better. Buffer and Hootsuite are both excellent for those with simple needs.
What is the best social media planning tool?
As we have said, it is impossible to declare a single best social media planning tool. They all target people and firms with different needs. However, it is crucial to invest in some kind of social media calendar tool. Large organizations may consider AgoraPulse or Sprout Social. Both of these are full-featured social media management tools that include extra features like social listening. CoSchedule is excellent if you run a blog, and you can schedule both your blog posts and social messages to promote them.
What is a social media content calendar?
At its heart, a social media content calendar is a schedule for your upcoming blog posts. However, many of these tools have additional capabilities to help businesses (and determined individuals) keep their social accounts organized. This is particularly useful when you have a team working on your social accounts. It ensures everybody knows what they have to do and can set a working timeline. The calendar also means that you can plan in advance and meet the demands of your social audience.
What is better than Hootsuite?
In many ways, views on which social media content calendar is the best are highly subjective. You will find many Hootsuite users who swear by the product and don’t consider anything better. Hootsuite’s use of streams is still beloved by many users, although disliked by others. We gave it a 4.8-star rating, only beaten by the more expensive corporate-focused Agorapulse and Sprout Social. However, if Hootsuite is not to your taste, try any of the other products we have listed. Most offer free trials.
Is there a free alternative to Hootsuite?
Many of these products, including Hootsuite, offer limited free plans. However, these usually give much-reduced functionality to the paid versions of these social media calendar tools. Buffer, for instance, gives a free account but limits you to 3 social channels and 10 scheduled posts per month. Their cheapest paid plan is only $15/mo, however. ContentCal offers its Hobbyist plan that permits 4 social profiles, 1 calendar, and 10 posts per month. Most of the others offer a free trial.