12 Social Media Calendar Tools (And a Free Template)

Social media calendars are critical to organise your social media efforts and ensure that you create relevant and captivating content. They help you plan ahead for each social network and avoid missed opportunities. So it’s crucial to invest in some kind of social media calendar tool that can help you organise your posting schedule more effectively. Here are 12 excellent options:

12 Social Media Calendar Tools (And a Free Template):

1: Loomly

Loomly is a social media content management tool that lets you organise your posting schedule effectively in the form of calendars. The tool is simple to use and is a great option if you’re new to social media marketing. It integrates with the major social networks like Facebook, Twitter, LinkedIn, Instagram, and Pinterest so you can manage everything in one place.

Loomly also lets you schedule your posts and provides you with ideas and tips to optimise your posts, so you can get the most out of social media. The efficient approval workflow is one of the key highlights of this tool. It helps ensure that your posts get approval from the right people and that everyone on the team is on board.

Image Source: Loomly

2: ContentCal

ContentCal is a social media tool that provides you with a visual content calendar so you can effectively plan for multiple social networks. The easy-to-use interface makes this tool a great option for beginners. Aside from planning your social media content, the tool also lets you publish and analyse your posts.

ContentCal is also an excellent tool for team collaboration, as it integrates with tools like Slack and Trello. This enables team members to create, view, and approve posts in one place, as well as discuss ongoing projects.

Image Source: ContentCal

3: CoSchedule

If you’re looking for a tool to organise both your blog and social media calendars in one place, CoSchedule is an excellent option. This makes it much easier to plan ahead, even for blog posts that you haven’t yet published. It also lets you create social templates that you can reuse multiple times for creating promotional messages in just a few clicks.

The ReQueue feature is perfect for maintaining a consistent social media presence. It automatically reshares your top-performing content at the right times to drive engagement.

Image Source: CoSchedule

4: Sprout Social

Sprout Social is a comprehensive social media marketing platform that comes with a robust calendar feature. The “Compose” window combines all of the advanced publishing tools and intuitive workflows that can help you plan and schedule your posts more efficiently.The platform comes with a visual publishing calendar that lets you view and manage your posts for multiple profiles, campaigns, and social networks. It allows you to queue your posts to automatically schedule them for future delivery. 

It even helps you find the best times to post on various social networks so you can optimise your social media calendar for better engagement.

Image Source: Sprout Social

5: Buffer

Buffer is a pioneer when it comes to social media management tools. It comes with a robust planning and scheduling feature. If you’re managing multiple social media accounts, you can create a unique publishing schedule for each account. This makes Buffer an excellent tool for marketers or agencies that have to manage multiple client accounts.

You can draft your posts, customise them for each social network, send them for approvals, and manage it all using a single dashboard. The calendar feature makes it easier to visualise the posts you have lined up and make changes or optimisations as necessary.

Image Source: Buffer

6: Sendible

Sendible is a social media monitoring tool that comes with a powerful scheduling and calendar feature. It lets you schedule posts individually or in bulk, which makes social media management much more simplified. It even lets you queue your evergreen content to drive more visibility and engagements.

The Sendible calendar gives you an overview of all the posts you have lined up over the coming days. It even allows you to optimise your posts and images without having to leave the platform. Sendible has also introduced a preview feature that shows you how your posts will look before you publish them. This makes it much easier to make edits and changes that will look great on each platform.

Image Source: Sendible

7: Edgar

If you’ve been looking for a tool to automate your social media publishing, Edgar is the perfect solution for you. This tool makes social media automation to the next level with the ability to write and publish posts on your behalf. It can extract the most engaging sections of your articles or blog posts so you can use them as social media captions.

Edgar lets you create a content schedule based on category so you can evenly distribute different types of posts throughout the week. Each category is colour-coded so you can easily organise them in your calendar. The best part is that even after you’ve reached the end of your queue, the tool will automatically reshare content to maintain a consistent publishing schedule.

Image Source: Meet Edgar

8: SocialPilot

The social media calendar from SocialPilot comes with a robust set of features that aren’t always available with similar tools. It has all the basics down pat – from monthly, weekly, and daily views to content rescheduling. You can easily visualise your posting strategy and make changes or adjustments to it based on what you need.

It also comes with a feature that lets you filter your calendar according to group or account. So if you’re managing multiple social media accounts, this is an extremely useful feature to easily manage the specific calendars for each account.

Image Source: SocialPilot

9: Hootsuite

Hootsuite is one of the most notable social media platforms and comes with comprehensive features to manage your social media efforts. The tool comes with an interactive, media-rich planner that gives you a clear overview of your social media calendar. Here, you get a small visual preview of the post along with the accompanying image, post timing, and caption. You can easily make edits right on the planner without having to leave the Hootsuite platform. 

It even comes with a Chrome extension so you can automatically add newly-discovered content to your calendar.

Image Source: Hootsuite

10: Trello

Trello is one of the most popular organisational tools that brands and agencies have been using to manage projects. You can also use its flexible features to create a social media calendar that supports team collaboration. The Trello boards are easy to customise so you can use them to plan a campaign and map out your publishing schedule.

You can add assignment cards to these boards for each social media platform and create to-do lists for each team member. This makes it extremely easy to keep track of your publishing schedule and individual tasks to keep everything on track.

Image Source: Trello

11: Percolate

Percolate is an all-in-one content marketing platform that lets you manage every aspect of your marketing in one place. It comes with a content production workflow so every team member can keep track of how your campaigns are progressing. This means that social media teams can also keep an eye out for upcoming content to add to their posting calendars. It also integrates with popular publishing tools so you can easily schedule social posts for future delivery.

Image Source: Percolate

12: Hopper HQ

Hopper HQ is a social media planning tool for Instagram, Facebook, and Twitter. The calendar planner simplifies the process of planning your social media posts for the coming weeks or months. You can easily manage your scheduled posts in one place and reorder them to make adjustments.The tool also gives you a preview of how your posts will look on mobile. This is an excellent feature if you’re creating content on desktop, so you can see whether it fits as desired into your feed. 

It even comes with an image editor that lets you add filters, borders, and text overlays as well as change the orientation or other aspects of your images.

Image Source: Hopper HQ

Free Social Media Calendar Template

Not every business will have the resources to invest in a social media calendar tool. However, you can use Excel sheets to maintain an organised calendar for your social media posts. 

For this, following a template will help you ensure that you keep everything uniform for every team member to understand and follow.

You can use this sample template from Small Business Trends for free and customise it per your unique requirement:

Social Media Calendar


FacebookPost blog post link with short updateShare content from your communityEngage your community with an interesting questionPublish original graphicShare fun content (videos, memes, cartoons, etc.)
 Invite people to join your mailing list + explain benefitsShare a special offer or freebie   
TwitterRetweet community postsShare blog post link with relevant imageShare industry blog posts from other publishersShare blog post link with relevant imageRetweet community posts
 Share a special offer or freebie  Create a #ThrowbackThursday postParticipate in #FollowFriday
InstagramPublish original graphicShare employee storiesRepost content from your communityCreate a #ThrowbackThursday postShare a special offer or freebie
LinkedInParticipate in LinkedIn GroupsShare blog post linkShare industry blog posts from other publishersAdapt content from your blog and publish a long-form post with a link to the original postParticipate in LinkedIn Groups
All PlatformsMonitor and respond to mentions, comments, replies, and messagesMonitor and respond to mentions, comments, replies, and messagesMonitor and respond to mentions, comments, replies, and messagesMonitor and respond to mentions, comments, replies, and messagesMonitor and respond to mentions, comments, replies, and messages
    Check for new followers and follow back influential and interesting accounts 


Final Thoughts

These social media calendar tools will help you organise your social media efforts more effectively and plan your content ahead of time. Check out the detailed features and pricing of each platform to find one that works for you. Even if you have limited resources, you can still create a social media calendar using the template given above and maintain it in an Excel sheet.



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