29 Content Planning Tools to Streamline Your Content Marketing

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Creating a content marketing strategy that is scalable, repeatable, and effective is about more than just making a list of blog topics and working through it. To create content that engages and delights across platforms you'll want to take the time to plan out your content and content strategy. That's how you can build a content marketing strategy that brings in more leads and customers than you've ever seen before - or at least get your content and brand found on search engines.

But as anyone who's ever tried to develop a content marketing strategy that works can tell you, it isn't easy.

Sometimes you need the right content planning tools to help you on your way.

If you want to streamline your content marketing and create an efficient and effective content marketing strategy, you've come to the right place. Here are 29 awesome content planning tools you can use to get the most from your content marketing plans.


Why Planning Your Content Matters

Planning your blog, social media, and video content makes your marketing plan work more effectively. Consistency is important for everything from growing your email list to driving website traffic to increasing revenue. When you take the time to sit down and figure out what you want from your content marketing, you'll be able to create the type of content that will help you meet those goals—and ensure that your overall business goals are aligned with your content goals so they work together instead of fighting against one another.

Outside of setting powerful goals, there are a few other reasons it's important to plan out your content:

Building Consistency

Chances are, you don't just post content to a single marketing channel and call it good. You probably publish to a blog, post to social media, send an email newsletter, and share video content on YouTube, among other things. But when you have multiple channels to keep track of, it can be hard to build the consistency you need to build a following and become a thought leader in your niche.

Spotting Gaps

Once you've set your goals, you can plug your content into one of the content planning tools on our list and easily spot gaps in your content plan or see at a glance if your content is going to help you hit your business goals. You can also see if you're sending too many sales emails, going live often enough, or posting enough original, native content to your social media platforms. By planning your content, you'll be able to address gaps before they turn into problems for your brand.

Staying on Track

Both solo influencers and enterprise marketing teams need content planning tools to stay on track. If you're going it solo, planning your content helps you understand how much time you're going to be spending to create the content you've planned. If you have a marketing team, you'll probably have multiple hands before your content is published. With a good plan, you'll be able to get the disparate pieces of your marketing team on the same page to keep your content on time.


Content Planning Tools to Try

Creating content is hard enough. But when you add to that stress the stress of not knowing when or how you should be creating and publishing your content, it's easy to get overwhelmed and let something (likely many things) slip through the cracks. Fortunately, we’ve pulled together a list of 29 of the best content planning tools we’ve found to help you level up your content marketing.

Top
content planning tools
2024

1. Brandwatch Social Media Management

Brandwatch Social Media Management

Brandwatch (formerly called Falcon.io) is one of the top digital consumer intelligence companies. It helps users to analyze online conversations to gain a better understanding of their audience’s needs and interests. Armed with this knowledge, you’re better equipped to create content that’s relevant and resonates with your target market. It also offers a number of tools that can help with content marketing planning that include a unified calendar, and approval flows. 

Clients: Pierre Fabre, Insta360, Veganz, Quantum

Pricing: Brandwatch offers three pricing plans: 

  • Consumer Intelligence – For Researchers and Analysts 
  • Social Media Management – For Social Media Managers 
  • Influencer Marketing – For influencer marketers 

    To get pricing, book a meeting with their specialists. 

    Brandwatch Social Media Management
    4.8 out of 5 stars
    A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    5.0
    Ease of Use
    4.5
    Support
    5.0
    Overall Score
    4.8
    Features & Pricing
    Analytics
    Automated Publishing
    Content Management
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Social Media Monitoring
    Hashtag Tracking
    Sentiment Analysis
    Reputation Management
    Social Media Management
    Price on request
    Pros and Cons
    Consumer Intelligence product uses social listening to help brands understand what people want
    Audience tools give deep insights into the aggregate AND individuals
    Newly added TikTok support goes further than you’d expect
    Confusing array of products and services from three different companies
    No multi-channel posts; you have to add a post to a channel one at a time
    Best for: Mid to Large-sized Businesses
    Brandwatch Social Media Management
    4.8 out of 5 stars
    A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

    2. Loomly

    Loomly

    Loomly is built for social media content and can help you track your ideas, create, optimize, and preview posts, as well as schedule your posts right from the app. You can also track the performance of your social media content so you know what’s working and what isn’t. Loomly also lets you interact with users who engage with your social media content.

    Clients: L’Oreal, Porche, LVMH, Henkel, BMW  

    Pricing: Free trial. Pricing ranges from $26–$269/month, and an option to request a Quote for a dedicated plan. 

    Loomly
    4.5 out of 5 stars
    This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.1
    Ease of Use
    4.6
    Support
    4.7
    Overall Score
    4.5
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Customer Targeting
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Customer Engagement
    Multi-User Collaboration
    Reporting/Analytics
    Price starting at:$32
    Pros and Cons
    Intuitive management tool
    Inexpensive
    Easy to learn platform
    Requires additional integrations for some social publishing
    Too many bots may bother users
    Calendar function may be hard to access
    Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
    Loomly
    4.5 out of 5 stars
    This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

    3. Sendible

    Sendible

    Sendible is one of the leading social media scheduling and management tools. It offers a powerful calendar that makes content planning a breeze. You can use its calendar to plan and customize posts for different platforms, assign posts to various team members, and import designed media. If you need to include a client, you can also use it to share content with them for approval before you schedule it for publishing. 

    Clients: Expedia, Deaf Minds Education, Texas A&M, TravelClick

    Pricing: Plans range from $29–$399/month.

    Sendible
    4.8 out of 5 stars
    Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.6
    Ease of Use
    5.0
    Reporting
    4.9
    Overall Score
    4.8
    Features & Pricing
    Analytics
    Automated Publishing
    Content Management
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Price starting at:$25
    Pros and Cons
    Excellent social scheduling features
    Smart queues ensure you always have evergreen content to share
    Centralized social engagement platform
    Canva and other useful integrations
    Value for money
    Pricing tiers can be confusing
    Best for: Businesses of all sizes and agencies
    Sendible
    4.8 out of 5 stars
    Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

    4. PromoRepublic

    PromoRepublic

    PromoRepublic stands out in the realm of Content Planning Tools with its dual functionality as an Asset Manager and Graphics Editor. Tailored for enterprises and agencies, it offers a White Label solution that ensures brand consistency across all marketing materials. The platform’s content suggestions and templates cater to a variety of industries, making it a versatile choice for localized marketing strategies. With PromoRepublic, you can manage and schedule content across multiple social media platforms, leveraging its comprehensive reporting and social listening tools to refine your strategy. The tool’s ability to store and organize digital assets makes it a centralized hub for all your content planning activities.

    Clients: Medi-Weightloss, City Wide, Curves, ohDEER

    Pricing: PromoRepublic’s prices range from $49-$79, with a custom plan for multi-location agencies upon request.

    PromoRepublic
    4.4 out of 5 stars
    PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.0
    Ease of Use
    4.6
    Support
    4.5
    Overall Score
    4.4
    Features & Pricing
    Automated Publishing
    Content Management
    Multi-Account Management
    Post Scheduling
    Brand Tracking
    Multi-User Collaboration
    Reporting/Analytics
    Price starting at:$49
    Pros and Cons
    Excellent automation for scheduling
    Saved post functionality
    Free educational resources
    No bulk upload feature
    Lack of third party plugin and app integration
    No collaboration feature for clients
    Best for: Franchise and Multi-Location Brands, Direct Sales Organizations, Marketing Agencies, Small Business Owners, Marketers.
    PromoRepublic
    4.4 out of 5 stars
    PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.

    5. HeyOrca

    HeyOrca

    HeyOrca is your go-to Content Planning Tool if seamless collaboration and client management are at the heart of your social media strategy. With HeyOrca, you can create a shared space where your team and clients can effortlessly approve and schedule content. Its AI Caption Writer is a standout feature, enabling you to craft engaging captions that resonate with your audience. The platform’s visual calendar and optimal posting time insights ensure that your content hits social media when your audience is most active.

    Clients: Client testimonials are available on their website

    Pricing: Free trial available. Paid plans range from $29-$149/month.

    HeyOrca
    4.5 out of 5 stars
    HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.2
    Ease of Use
    4.9
    Reporting
    4.5
    Overall Score
    4.5
    Features & Pricing
    Automated Publishing
    Contact Management
    Multi-Account Management
    Post Scheduling
    Multi-User Collaboration
    Reporting/Analytics
    Team Workflow & Collaboration
    Content Calendar
    Facebook Ads Moderation
    Price starting at:$24.65
    Pros and Cons
    Excellent collaboration and approvals system
    Integration with Canva for post designs
    Simple interface that shows scheduled posts at a glance
    No bulk upload feature or way to reshare others' posts
    No engagement-related features (although these are reportedly coming soon)
    Limited paid post tracking
    Best for: Agencies and teams
    HeyOrca
    4.5 out of 5 stars
    HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.

    6. Agorapulse

    Agorapulse

    AgoraPulse equips you with a robust suite of Content Planning Tools, making it a powerhouse for teams and agencies. Its features are designed to optimize and schedule content across multiple platforms, ensuring your posts are perfectly timed and crafted. The platform’s Writing Assistant aids in enhancing the quality of your content, while real-time collaboration tools keep your team in sync. UTM tracking and consistent branding tools are also included, providing a comprehensive solution for your content planning needs. AgoraPulse’s all-in-one social inbox and detailed analytics help you stay on top of your social media game.

    Clients: West Virginia University, Digital Butter, Ogilvy, Shipt

    Pricing: AgoraPulse plans range from $49-$119, with a custom plan available upon request.

    Agorapulse
    4.5 out of 5 stars
    Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.0
    Ease of Use
    4.6
    Support
    4.8
    Overall Score
    4.5
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Content Management
    Conversion Tracking
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Reporting/Analytics
    Social Media Monitoring
    Competitive Analysis
    Scheduling
    Social Media Calendar
    Social Media Management
    Team Workflow & Collaboration
    Social Media Listening
    Price starting at:$49
    Pros and Cons
    Easy social media management
    Simple platform
    Makes it easy not to double reply etc
    Lack of post editing features
    Limited third party integrations
    Engagement platform can be difficult to use
    Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
    Agorapulse
    4.5 out of 5 stars
    Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

    7. MarketMuse

    MarketMuse

    MarketMuse is an AI-based content planning tool that gives you the chance to look and your content from a high-level view or get deep into the weeds and details. It helps creators analyze not only their content but also their competitor’s content so you can find ranking opportunities and content gaps. MarketMuse also generates briefs with internal linking opportunities, title and keyword suggestions, as well as questions to answer in each piece of content.

    Pricing: A Free plan is offered at no charge. The Standard plan is set at $149 per month, while the Team tier is priced at $399 per month. For those seeking specialized features, the “Premium” tier provides custom pricing tailored to individual requirements. 


    8. Monday.com

    Monday.com

    Monday is a project management tool that works perfectly as a content planning tool. It’s customizable to your team’s needs and includes a calendar, Kanban, and other templates to manage your content. You can set up a schedule and assign tasks to team members, making it easy to track progress. With Monday, you can schedule content, plan future content, and even invite others outside your organization to collaborate. Monday integrates with your other project and communication tools like Trello, Slack, Excel, Google Apps, and Dropbox.

    Pricing: Free trial. Pricing ranges from $8.88–$21.09+/month. 

    Monday.com
    4.4 out of 5 stars
    Monday.com is a work operating system (Work OS) that powers team to run projects and workflows. This simple yet intuitive tool helps adjust to your business' shifting needs while enabling employees to collaborate.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.0
    Ease of Use
    4.5
    Support
    4.6
    Overall Score
    4.4
    Features & Pricing
    Content Management
    Multi-User Collaboration
    Social Media Calendar
    Marketing Project Management
    Teams / Collaboration
    Price starting at:$8
    Pros and Cons
    Collaboration tools for teams
    Great task management
    Unified work views
    Cluttered interface
    Limited file management tools
    Time tracking features may glitch
    Does not support waterfall or Agile methodology
    Best for: Any project and business
    Monday.com
    4.4 out of 5 stars
    Monday.com is a work operating system (Work OS) that powers team to run projects and workflows. This simple yet intuitive tool helps adjust to your business' shifting needs while enabling employees to collaborate.

    9. Trello

    Trello

    Trello is one of the easiest content planning tools on our list. It uses a Kanban approach to content planning with cards you can move to different boards as you need to. Trello also makes collaboration really easy with comment and task management features. You can use Trello boards to manage a content calendar, plan a marketing campaign, plot out to-do-lists, and brainstorm ideas, among other things. Trello also has a calendar view that makes it easy to spot gaps or duplicates in your content marketing plan.

    Pricing: Free plan. Prices range from $5.00–17.50+/month.


    10. DYNO Mapper

    DYNO Mapper

    DYNO Mapper is another content planning tool that can help you plan content for your website, develop your content strategy, generate the content you need to meet your goals, and fix your website linking to make it easier for visitors to navigate. DYNO Mapper integrates with Google Analytics so you can get deeper insights into your customers.

    Pricing: Free trial. Plans range from $49–$360/month.


    11. Content Snare

    Content Snare

    Content Snare is a great content planning tool that will help you organize your content marketing campaigns in a single place. It has an easy to use drag-and-drop interface and lets you add instructions, prompts, and reminders for all collaborators or content marketing agencies. You can check the progress of any outstanding actions right from the Content Snare dashboard.

    Pricing: Free trial. Plans range from $29–$179+/month, if billed annually.


    12. Asana

    Asana

    Asana is a project management tool that works really well as a content planning tool. Teams and individuals can use Asana to organize, track, and manage their content calendars. Asana is another drag-and-drop tool that offers several different views so you can see your content plan the way that works for you.

    Pricing: Free plan. Free trial. Pricing ranges from $10.99–$24.99+/month.


    13. Concured

    Concured

    Concured is another AI-powered content planning tool that uses deep learning to understand your video, podcasts, articles, blog posts, and more. Concured will then recommend new content to fill gaps and compare your content to your competitors, finding ways you can rank. You can use Concured to automate topic research, content promotion, content audits, the creation of data-driven content briefs, and performance tracking.

    Clients: Capdesk, Sony, Content Marketing Institute, S&P Global 

    Pricing: Contact for pricing.


    14. Gather Content

    Gather Content

    Gather Content gives you a single location where you can collect your content ideas, emails, and data. You can also invite others to collaborate on each piece of content. While Gather Content is geared more toward project management than content, you can use it to organize your content, create templates to keep your content consistent, track your progress, and more.

    Clients: Boston University, NHS, Ogilvy, Intel 

    Pricing: Free trial. Pricing ranges from $99–$799/month, with option for custom plan. 


    15. ProjectManager

    ProjectManager

    As you can probably guess from the name, ProjectManager is a project management tool. However, it’s also great as a content planning tool. There are several views like Gantt charts, Kanban, and the dashboard where you can get details about your content marketing plan, who’s responsible for what, and what still needs to be done.

    Pricing: Free trial. Pricing ranges from $13–$24/user/month. Enterprise plan is also available. 


    16. Notion

    Notion

    Notion is a content planning tool with a broad range of project management tools so you can assign and track tasks, create calendars and Kanban charts, and more. With the All Posts feature, you can see which pieces of content are waiting for action. You can also store images with the content, as well as track the captions, hashtags, and marketing channels you want to associate with the content.

    Clients: Raise, Paper, Sendbird, Deel, Foolproof 

    Pricing: Free plan. Pricing ranges from $8–$15+/user/month.


    17. Airtable

    Airtable

    Airtable is part spreadsheet, part database and you can use it to organize just about anything. If you have multiple content marketers or collaborators on your team, Airtable can keep everything organized while still giving everyone access to the same database view. Any changes—adding notes, links, images, etc.—are automatically synced across accounts and devices. Airtable has tools and features specifically for content planning.

    Clients: Equinox, West Elm, Baker Hughes, Code and Theory

    Pricing: Free plan. Pricing ranges from $10–$20/user/month.


    18. Wrike

    Wrike

    Wrike is a content planning tool geared toward detailed content marketing plans. It has an easy to use interface where you can use dropdowns to organize your content, check on actionable items and tasks, and communicate with other team members using the message board.

    Clients: Sega, Lyft, Siemens, T-Mobile, P&G 

    Pricing: Free plan. Free trial. Pricing ranges from $9.80–$24.80+/month.


    19. CoSchedule

    CoSchedule

    CoSchedule touts itself as a drag-and-drop content builder that lets you plan, publish, and promote your content from a single location. It’s actually a bit more than that. CoSchedule includes a content calendar, options for social media content, project management, collaboration, and more.

    Clients: Forbes, Yamaha, Unicef, Vericast 

    Pricing: Free trial. Plans start at $29/user/month.

    CoSchedule
    4.4 out of 5 stars
    Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.8
    Ease of Use
    4.2
    Support
    4.3
    Overall Score
    4.4
    Features & Pricing
    Analytics
    Automated Publishing
    Content Management
    Multi-Account Management
    Post Scheduling
    Customer Engagement
    Multi-User Collaboration
    Reporting/Analytics
    Social Media Monitoring
    Price starting at:$19
    Pros and Cons
    Centralized dashboard and calendar
    Easy collaboration for teams and clients
    Project management tools
    Multiple features
    Noncompetitive pricing
    Not enough customization options
    Slow loading
    Best for: Professional marketers, marketing teams, and marketing agencies
    CoSchedule
    4.4 out of 5 stars
    Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

    20. Wistia

    Wistia

    Wistia is one of the best content planning tools built specifically for video content. You can use it to create, host, and publish your video content. Plus, Wistia adds SEO optimized metadata into your videos so it’s easier for them to rank. Wistia also lets you monitor video performance and engagement analytics. It supports a broad range of integrations as well as 4K resolution for super high-quality videos.

    Clients: Zendesk, BambooHR, Mailchimp, 360Learning 

    Pricing: Free plan. Pricing starts at $19/month.


    21. HubSpot Planning Template

    HubSpot Planning Template

    HubSpot’s Planning Template is a free template for brainstorming content that is then used to populate a basic calendar. While it’s pretty simple, it might be the perfect content planning tool for people wanting to become an influencer or content marketers that only use a couple of marketing channels.

    Clients: Headspace, Discord, Hopin, Eventbrite 

    Pricing: Free download.


    22. Upland Kapost

    Upland Kapost

     Upland Kapost is one of the only enterprise-level content planning tools on our list. It’s a content management platform that fully integrates with your content marketing platform. Your team can use Upland Kapost to plan, publish, and track your content. Upland Kapost also uses AI to make sure your content is promoting the brand messaging you want.

    Clients: Tableau, Frontier Airlines, NRDC, GE Healthcare 

    Pricing: Contact for pricing.


    23. Basecamp

    Basecamp

    Basecamp is a simple and easy to use project management tool that your team can use as a content planning tool. Basecamp also includes communication tools like task-based comments, chat, announcements, and other collaboration tools. You can also create guest accounts if you work with freelancers, have multiple clients, or need to add other collaborators. You’ll need to connect Basecamp to your Google Calendar in order to create a content calendar.

    Clients: Full Sail University, APEX, WordSouth, Ionic, Zendesk 

    Pricing: Free plan. Free trial. The paid plan starts from $15 per user per month. 


    24. Smartsheet

    Smartsheet

    Smartsheet is a project management tool that lets you track your project budget, manage resources, assign tasks, and more. You can easily visualize your tasks using grid, calendar, Gantt, and chart views and even create custom forms so you can gather data from users. Smartsheet also has a content calendar planner that you can use to map out your content.

    Clients: LEGO, Pfizer, Alaska, JPL 

    Pricing: Free trial. Pricing starts at $7/month.


    25. SEMrush

    SEMrush

    Semrush serves as an all-in-one toolkit designed to boost your online visibility and help you determine the real questions that search engines get from people. Its features will allow you to do keyword research, get backlinking opportunities, audit your blog, and a whole lot more. The platform also has content marketing tools that can help you look for related topics, better headlines, questions, and SEO recommendations, so you can come up with an effective content plan. 

    Clients: Wix, Tuff, Amberscript, Flowrite, Decision Foundry

    Pricing: Free trial. Plans range from $108.33–$416.66 per month (billed annually).

    SEMrush
    4.5 out of 5 stars
    SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.8
    Ease of Use
    4.3
    Support
    4.4
    Overall Score
    4.5
    Features & Pricing
    Competitive Analysis
    Direct Publishing
    Social Media Calendar
    Analytics/Reporting
    Teams/Collaboration
    Brand Monitoring
    Content Amplification/Boost
    Price starting at:$129.95
    Pros and Cons
    Easy to use for both clients and managers
    Constantly updating features
    Excellent keyword research tool
    Comprehensive historical trends research
    Some discrepency between Semrush and Google Search Console
    Limited student access
    Poor user management
    Best for: Businesses of all sizes
    SEMrush
    4.5 out of 5 stars
    SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.

    26.  Canva Content Planner

     Canva Content Planner

    We all know Canva as one of the best free graphic design tools that you can use to make not just flyers and posters but also social media posts and marketing materials. The Canva Pro version comes with a Content Planner designed to make your social media management easier—from creating and scheduling daily, weekly, or monthly posts on multiple platforms.

    Clients: Raindance Film Festival, COBS Bread, Peppy, F45, Zoom

    Pricing: Free trial. Canva Pro Bundle is $12.99 per month. 


    27. Frase.io

    Frase.io

    Frase is a great platform for planning and strategizing your content overall, but its best feature is answering questions that users might be thinking about. Frase can create content briefs for a more convenient content production. It’s a good option if you’re looking for an affordable tool and you have time to generate subtopics lists by yourself. 

    Clients: Digitas, Coursera, Merkle, Talk Space 

    Pricing: Plans range from $14.99–$114.99 monthly. 


    28. Ahrefs

    Ahrefs

    Ahrefs is an article planning tool designed to help users expand their reach and rank higher on Google. Using Ahrefs, you can come up with engaging content ideas you can use, explore various keywords, and monitor your competitors’ keyword rankings and backlinks. Some of the other tools it offers include site audit and rank tracker. 

    Clients: Arkadin SAS, Red Hat Inc, Authority Hacker, Shopify, Alibaba

    Pricing: Plans range from $99–$999 monthly. 


    29. Hootsuite

    Hootsuite

    With Hootsuite Planner, you can draft, preview, schedule, and publish all your posts directly via its interactive calendar. Its calendar is also useful for getting a quick visual overview of your planned content and digital assets. If you work as part of a bigger team, it’s easy to share the calendar with other team members, and, if needed, you can set up a custom approval workflow too. 

    Clients: Domino’s Ikea, Roche, Allianz 

    Pricing: Plans range from $99–$739/month.

    Hootsuite
    4.6 out of 5 stars
    One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.8
    Ease of Use
    4.8
    Reporting
    4.3
    Overall Score
    4.6
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Content Management
    Conversion Tracking
    Customer Targeting
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Brand Tracking
    Customer Engagement
    Multi-User Collaboration
    Reporting/Analytics
    Social Media Monitoring
    Price starting at:$99
    Pros and Cons
    Customizable feeds show you all the social posts you need to see—no filler
    Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
    Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
    No demo- or psychographic data for the audience
    Best for: Small, Medium, and Large Businesses
    Hootsuite
    4.6 out of 5 stars
    One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

    Wrapping Up

    A solid content strategy is an important first step toward building effective content marketing campaigns but you also need the right content planning tools to execute your campaign. Content planning tools help you bring your entire content marketing strategy together, streamlining your efforts for best results.

    To choose the best content planning tools for your brand, you'll need to decide what's important to you. Are you more interested in a tool that will post directly to your social media accounts or do you need a comprehensive tool like Monday or Kapost to manage your content marketing campaign from start to finish?

    No matter what you need, the content planning tools on this list give you a great place to start!

    Frequently Asked Questions

    What tools do content strategists use?

    These are some of the most powerful tools for content marketing strategy:
    1. Monday.com
    2. Loomly
    3. ContentCal
    4. MarketMuse
    5. Trello
    6. DYNO Mapper
    7. Content Snare
    8. Asana
    9. Concured
    10. GatherContent

    What are examples of planning tools?

    Planning tools don’t always need to be specific to the industry or initiative. These tools may include:

    • Organizational timelines
    • Action item checklists
    • To-do lists
    • Sample meeting agendas

    How do I organize my content plan?

    To organize your content plan, keep in mind these crucial tips:

    • Keep a Google doc or sheet with brainstormed ideas
    • Keep track of certain topics with mentions
    • Use one tool to manage everything
    • Consider creating a to-do list for everyone
    • Track your most successful pieces of content

    What is a content planner?

    A content planner is a way in which your company will determine how content is being published. You can determine content initiatives and decide when to execute them.

    What does a content plan include?

    A great content plan includes the following:

    • Marketing assets
    • Data-gathering functions
    • SEO research
    • Engagement tracking
    About the Author
    Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content