27 Content Planning Tools to Streamline Your Content Marketing

Creating a content marketing strategy that is scalable, repeatable, and effective is about more than just making a list of blog topics and working through it. To create content that engages and delights across platforms you'll want to take the time to plan out your content and content strategy. That's how you can build a content marketing strategy that brings in more leads and customers than you've ever seen before - or at least get your content and brand found on search engines.

But as anyone who's ever tried to develop a content marketing strategy that works can tell you, it isn't easy.

Sometimes you need the right content planning tools to help you on your way.

If you want to streamline your content marketing and create an efficient and effective content marketing strategy, you've come to the right place. Here are over 20 awesome content planning tools you can use to get the most from your content marketing plans.


Content Planning Tools to Streamline Your Content Marketing:


Why Planning Your Content Matters

Planning your blog, social media, and video content makes your marketing plan work more effectively. Consistency is important for everything from growing your email list to driving website traffic to increasing revenue. When you take the time to sit down and figure out what you want from your content marketing, you'll be able to create the type of content that will help you meet those goals—and ensure that your overall business goals are aligned with your content goals so they work together instead of fighting against one another.

Outside of setting powerful goals, there are a few other reasons it's important to plan out your content:

Building Consistency

Chances are, you don't just post content to a single marketing channel and call it good. You probably publish to a blog, post to social media, send an email newsletter, and share video content on YouTube, among other things. But when you have multiple channels to keep track of, it can be hard to build the consistency you need to build a following and become a thought leader in your niche.

Spotting Gaps

Once you've set your goals, you can plug your content into one of the content planning tools on our list and easily spot gaps in your content plan or see at a glance if your content is going to help you hit your business goals. You can also see if you're sending too many sales emails, going live often enough, or posting enough original, native content to your social media platforms. By planning your content, you'll be able to address gaps before they turn into problems for your brand.

Staying on Track

Both solo influencers and enterprise marketing teams need content planning tools to stay on track. If you're going it solo, planning your content helps you understand how much time you're going to be spending to create the content you've planned. If you have a marketing team, you'll probably have multiple hands before your content is published. With a good plan, you'll be able to get the disparate pieces of your marketing team on the same page to keep your content on time.


Content Planning Tools to Try

Creating content is hard enough. But when you add to that stress the stress of not knowing when or how you should be creating and publishing your content, it's easy to get overwhelmed and let something (likely many things) slip through the cracks. Fortunately, we’ve pulled together a list of 27 of the best content planning tools we’ve found to help you level up your content marketing.

1. Brandwatch (Formerly Falcon.io)

Brandwatch (Formerly Falcon.io)

Brandwatch (formerly called Falcon.io) is one of the top digital consumer intelligence companies. It helps users to analyze online conversations to gain a better understanding of their audience’s needs and interests. Armed with this knowledge, you’re better equipped to create content that’s relevant and resonates with your target market. It also offers a number of tools that can help with content marketing planning that include a unified calendar, and approval flows. 

Pricing: Pricing starts at $108 per month.

Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price starting at:$108
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Small, Medium, and Large businesses
Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Sendible

Sendible

Sendible is one of the leading social media scheduling and management tools. It offers a powerful calendar that makes content planning a breeze. You can use its calendar to plan and customize posts for different platforms, assign posts to various team members, and import designed media. If you need to include a client, you can also use it to share content with them for approval before you schedule it for publishing. 

Pricing: Plans range from $29–$399/month.

Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.5
Support
4.5
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$24
Pros and Cons
Excellent social scheduling features
Content recommendation tools
Social engagement platform
Brand monitoring
Social listening feature can be slow
Clunky organization of the platform
Best for: SMMs, corporate marketing teams and digital agencies
Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

3. Loomly

Loomly

Loomly is built for social media content and can help you track your ideas, create, optimize, and preview posts, as well as schedule your posts right from the app. You can also track the performance of your social media content so you know what’s working and what isn’t. Loomly also lets you interact with users who engage with your social media content.

Pricing: Free trial. Pricing ranges from $26–$269/month.

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$26
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

4. ContentCal

ContentCal

ContentCal is an easy-to-use content planning tool that makes it easy to work across all team members with custom approvals so you can give the right access to the right people. Since ContentCal is a mapping software, users can visualize their content, making it easier to understand where you stand in terms of project completion. ContentCal uses automatic posting and workflows with the platform itself so you can keep images, schedules, campaigns, correspondence in one place.

Pricing: Plans range from $17–$47/month.

ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Support
4.8
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Hashtag Tracking
Content Planning
Content storage
Hashtag Management
Price starting at:$30
Pros and Cons
Simple user interface with productivity workflow
Direct scheduling for multiple platforms
Collaboration tools
Tiered customer service model
Some SoMe platforms are not supported
Best for: Businesses, agencies, and freelancers
ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

5. MarketMuse

MarketMuse

MarketMuse is an AI-based content planning tool that gives you the chance to look and your content from a high-level view or get deep into the weeds and details. It helps creators analyze not only their content but also their competitor’s content so you can find ranking opportunities and content gaps. MarketMuse also generates briefs with internal linking opportunities, title and keyword suggestions, as well as questions to answer in each piece of content.

Pricing: Free trial. Plans range from $7.200–$12,000/year.


6. Monday.com

Monday.com

Monday is a project management tool that works perfectly as a content planning tool. It’s customizable to your team’s needs and includes a calendar, Kanban, and other templates to manage your content. You can set up a schedule and assign tasks to team members, making it easy to track progress. With Monday, you can schedule content, plan future content, and even invite others outside your organization to collaborate. Monday integrates with your other project and communication tools like Trello, Slack, Excel, Google Apps, and Dropbox.

Pricing: Free trial. Pricing ranges from $8–$16+/month.

Monday.com
4.4 out of 5 stars
Monday.com is a work operating system (Work OS) that powers team to run projects and workflows. This simple yet intuitive tool helps adjust to your business' shifting needs while enabling employees to collaborate.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.6
Overall Score
4.4
Features & Pricing
Content Management
Multi-User Collaboration
Social Media Calendar
Marketing Project Management
Teams / Collaboration
Price starting at:$10
Pros and Cons
Collaboration tools for teams
Great task management
Unified work views
Cluttered interface
Limited file management tools
Time tracking features may glitch
Does not support waterfall or Agile methodology
Best for: Any project and business
Monday.com
4.4 out of 5 stars
Monday.com is a work operating system (Work OS) that powers team to run projects and workflows. This simple yet intuitive tool helps adjust to your business' shifting needs while enabling employees to collaborate.

7. Trello

Trello

Trello is one of the easiest content planning tools on our list. It uses a Kanban approach to content planning with cards you can move to different boards as you need to. Trello also makes collaboration really easy with comment and task management features. You can use Trello boards to manage a content calendar, plan a marketing campaign, plot out to-do-lists, and brainstorm ideas, among other things. Trello also has a calendar view that makes it easy to spot gaps or duplicates in your content marketing plan.

Pricing: Free plan. Prices range from $9.99–17.50+/month.


8. DYNO Mapper

DYNO Mapper

DYNO Mapper is another content planning tool that can help you plan content for your website, develop your content strategy, generate the content you need to meet your goals, and fix your website linking to make it easier for visitors to navigate. DYNO Mapper integrates with Google Analytics so you can get deeper insights into your customers.

Pricing: Free trial. Plans range from $49–$360/month.


9. Content Snare

Content Snare

Content Snare is a great content planning tool that will help you organize your content marketing campaigns in a single place. It has an easy to use drag-and-drop interface and lets you add instructions, prompts, and reminders for all collaborators or content marketing agencies. You can check the progress of any outstanding actions right from the Content Snare dashboard.

Pricing: Free trial. Plans range from $29–$179+/month


10. Asana

Asana

Asana is a project management tool that works really well as a content planning tool. Teams and individuals can use Asana to organize, track, and manage their content calendars. Asana is another drag-and-drop tool that offers several different views so you can see your content plan the way that works for you.

Pricing: Free plan. Free trial. Pricing ranges from $10.99–$24.99+/month.


11. Concured

Concured

Concured is another AI-powered content planning tool that uses deep learning to understand your video, podcasts, articles, blog posts, and more. Concured will then recommend new content to fill gaps and compare your content to your competitors, finding ways you can rank. You can use Concured to automate topic research, content promotion, content audits, the creation of data-driven content briefs, and performance tracking.

Pricing: Contact for pricing.


12. Gather Content

Gather Content

Gather Content gives you a single location where you can collect your content ideas, emails, and data. You can also invite others to collaborate on each piece of content. While Gather Content is geared more toward project management than content, you can use it to organize your content, create templates to keep your content consistent, track your progress, and more.

Pricing: Free trial. Pricing ranges from $1,069–$8,629/year.


13. ProjectManager

ProjectManager

As you can probably guess from the name, ProjectManager is a project management tool. However, it’s also great as a content planning tool. There are several views like Gantt charts, Kanban, and the dashboard where you can get details about your content marketing plan, who’s responsible for what, and what still needs to be done.

Pricing: Free trial. Pricing ranges from $11.50–$20.50/user/month.


14. Notion

Notion

Notion is a content planning tool with a broad range of project management tools so you can assign and track tasks, create calendars and Kanban charts, and more. With the All Posts feature, you can see which pieces of content are waiting for action. You can also store images with the content, as well as track the captions, hashtags, and marketing channels you want to associate with the content.

Pricing: Free plan. Pricing ranges from $4–$8+/user/month.


15. Airtable

Airtable

Airtable is part spreadsheet, part database and you can use it to organize just about anything. If you have multiple content marketers or collaborators on your team, Airtable can keep everything organized while still giving everyone access to the same database view. Any changes—adding notes, links, images, etc.—are automatically synced across accounts and devices. Airtable has tools and features specifically for content planning.

Pricing: Free plan. Pricing ranges from $10–$20/user/month.


16. Wrike

Wrike

Wrike is a content planning tool geared toward detailed content marketing plans. It has an easy to use interface where you can use dropdowns to organize your content, check on actionable items and tasks, and communicate with other team members using the message board.

Pricing: Free plan. Free trial. Pricing ranges from $9.80–$24.80+/month.


17. CoSchedule

CoSchedule

CoSchedule touts itself as a drag-and-drop content builder that lets you plan, publish, and promote your content from a single location. It’s actually a bit more than that. CoSchedule includes a content calendar, options for social media content, project management, collaboration, and more.

Pricing: Free trial. Plans start at $29/user/month.

CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.2
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$39
Pros and Cons
Centralized dashboard and calendar
Easy collaboration for teams and clients
Project management tools
Multiple features
Noncompetitive pricing
Not enough customization options
Slow loading
Best for: Professional marketers, marketing teams, and marketing agencies
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

18. Wistia

Wistia

Wistia is one of the best content planning tools built specifically for video content. You can use it to create, host, and publish your video content. Plus, Wistia adds SEO optimized metadata into your videos so it’s easier for them to rank. Wistia also lets you monitor video performance and engagement analytics. It supports a broad range of integrations as well as 4K resolution for super high-quality videos.

Pricing: Free plan. Pricing starts at $99/month.


19. HubSpot Planning Template

HubSpot Planning Template

HubSpot’s Planning Template is a free template for brainstorming content that is then used to populate a basic calendar. While it’s pretty simple, it might be the perfect content planning tool for people wanting to become an influencer or content marketers that only use a couple of marketing channels.

Pricing: Free download.


20. Upland Kapost

Upland Kapost

 Upland Kapost is one of the only enterprise-level content planning tools on our list. It’s a content management platform that fully integrates with your content marketing platform. Your team can use Upland Kapost to plan, publish, and track your content. Upland Kapost also uses AI to make sure your content is promoting the brand messaging you want.

Pricing: Contact for pricing.


21. Basecamp

Basecamp

Basecamp is a simple and easy to use project management tool that your team can use as a content planning tool. Basecamp also includes communication tools like task-based comments, chat, announcements, and other collaboration tools. You can also create guest accounts if you work with freelancers, have multiple clients, or need to add other collaborators. You’ll need to connect Basecamp to your Google Calendar in order to create a content calendar.

Pricing: Free plan. Free trial. The paid plan is $99/month.


22. Smartsheet

Smartsheet

Smartsheet is a project management tool that lets you track your project budget, manage resources, assign tasks, and more. You can easily visualize your tasks using grid, calendar, Gantt, and chart views and even create custom forms so you can gather data from users. Smartsheet also has a content calendar planner that you can use to map out your content.

Pricing: Free trial. Pricing starts at $6/month.


23. SEMrush

SEMrush

Semrush serves as an all-in-one toolkit designed to boost your online visibility and help you determine the real questions that search engines get from people. Its features will allow you to do keyword research, get backlinking opportunities, audit your blog, and a whole lot more. The platform also has content marketing tools that can help you look for related topics, better headlines, questions, and SEO recommendations, so you can come up with an effective content plan. 

Pricing: Free trial. Plans range from $99.95–$374.95 per month (billed annually).

SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Support
4.4
Overall Score
4.5
Features & Pricing
Competitive Analysis
Direct Publishing
Social Media Calendar
Analytics/Reporting
Teams/Collaboration
Brand Monitoring
Content Amplification/Boost
Price starting at:$99.95
Pros and Cons
Easy to use for both clients and managers
Constantly updating features
Excellent keyword research tool
Comprehensive historical trends research
Some discrepency between Semrush and Google Search Console
Limited student access
Poor user management
Best for: Businesses of all sizes
SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.

24.  Canva Content Planner

 Canva Content Planner

We all know Canva as one of the best free graphic design tools that you can use to make not just flyers and posters but also social media posts and marketing materials. The Canva Pro version comes with a Content Planner designed to make your social media management easier—from creating and scheduling daily, weekly, or monthly posts on multiple platforms.

Pricing: Free trial. Canva Pro Bundle is $12.99 per month. 


25. Frase.io

Frase.io

Frase is a great platform for planning and strategizing your content overall, but its best feature is answering questions that users might be thinking about. Frase can create content briefs for a more convenient content production. It’s a good option if you’re looking for an affordable tool and you have time to generate subtopics lists by yourself. 

Pricing: Plans range from $44.99–$114.99 monthly. 


26. Ahrefs

Ahrefs

Ahrefs is an article planning tool designed to help users expand their reach and rank higher on Google. Using Ahrefs, you can come up with engaging content ideas you can use, explore various keywords, and monitor your competitors’ keyword rankings and backlinks. Some of the other tools it offers include site audit and rank tracker. 

Pricing: Plans range from $99–$999 monthly. 


27. Hootsuite

Hootsuite

With Hootsuite Planner, you can draft, preview, schedule, and publish all your posts directly via its interactive calendar. Its calendar is also useful for getting a quick visual overview of your planned content and digital assets. If you work as part of a bigger team, it’s easy to share the calendar with other team members, and, if needed, you can set up a custom approval workflow too. 

Pricing: Plans range from $49–$739/month.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$49
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

Wrapping Up

A solid content strategy is an important first step toward building effective content marketing campaigns but you also need the right content planning tools to execute your campaign. Content planning tools help you bring your entire content marketing strategy together, streamlining your efforts for best results.

To choose the best content planning tools for your brand, you'll need to decide what's important to you. Are you more interested in a tool that will post directly to your social media accounts or do you need a comprehensive tool like Monday or Kapost to manage your content marketing campaign from start to finish?

No matter what you need, the content planning tools on this list give you a great place to start!

Frequently Asked Questions

What tools do content strategists use?

These are some of the most powerful tools for content marketing strategy:
1. Monday.com
2. Loomly
3. ContentCal
4. MarketMuse
5. Trello
6. DYNO Mapper
7. Content Snare
8. Asana
9. Concured
10. GatherContent

What are examples of planning tools?

Planning tools don’t always need to be specific to the industry or initiative. These tools may include:
Organizational timelines
Action item checklists
To-do lists
Sample meeting agendas.

How do I organize my content plan?

To organize your content plan, keep in mind these crucial tips:
Keep a Google doc or sheet with brainstormed ideas
Keep track of certain topics with mentions
Use one tool to manage everything
Consider creating a to-do list for everyone
Track your most successful pieces of content.

What is a content planner?

A content planner is a way in which your company will determine how content is being published. You can determine content initiatives and decide when to execute them.

What does a content plan include?

A great content plan includes the following:
Marketing assets
Data-gathering functions
SEO research
Engagement tracking

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