7 Content Optimization Tools You Need to Try Today

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Content forms the basis of all marketing and business activities. You cannot possibly go through your day without writing, reading, or promoting content in one form or another.

However, creating unique, high-quality, relevant, and useful content that engages your audience is no easy task. It takes a lot of time and effort to create content that helps you achieve your content marketing goals.

Luckily for you, you do not need to do all of that manually. There are numerous content optimization tools that you can use to create stellar content.

In this post, we will discuss seven such useful tools that you can use to optimize your content.

7 Content Optimization Tools You Need to Know:

content optimization tools

1. ContentIQ


ContentIQ by BrightEdge is an advanced website audit tool that helps you optimize your web content. It is a holistic content optimization tool for your website.

It gives a detailed report and analytics for your website content and how it is performing. It scores your content on various parameters like content and page structure, crawlability, and performance.

It also helps you identify areas for improvement by showing site errors that you need to fix.

The best part is that it can audit websites of any type and size. It also lets you customize your audit rules to focus on things that are more important for you.

Overall, it is a content optimization tool that gives you a broad overview of your website content’s performance and ways to improve it.

2. Copywritely


This is a powerful content optimization tool that improves your content for both your audience and the search engines.

First, it analyses your web content to detect problems and areas of improvement. Then, it gives you tips to improve and optimize your content. This helps you get more organic traffic and engagement.

Additionally, it has several other features that help with the content optimization process. It has a deep keyword research tool that you can use to find relevant keywords in your niche. You can write on topics related to those keywords to get more organic traffic. 

It also detects keyword stuffing and thus prevents you from creating content that might be marked as of low quality.

It even comes with predesigned task templates for copywriters that you can use to create comprehensive tasks. And, it has a plagiarism checker tool to ensure that your content is unique and not plagiarized.

Another useful feature of this tool is that it can check and improve the readability of your content. 

Overall, this is a feature-rich tool that can help you with different aspects of content creation and optimization.

While it is a paid tool, they are offering their starting plan subscription for free till June 2020, in light of the coronavirus crisis. The paid plans start from $35 per month.

3. Grammarly


Grammarly is probably the most popular online language editor today. It has a lot of features that not only correct your grammar mistakes but also provide advanced suggestions to improve your writing.

It is a simple-to-use tool that integrates with MS Word or Google Docs and corrects your writing mistakes as you write. It also has a browser extension that you can use to simply copy and paste content or URLs and optimize your content.

Here are some aspects of language that it corrects:

  • Grammar, spelling, and punctuation
  • Conciseness
  • Readability
  • Sentence structure
  • Vocabulary
  • Genre-specific writing style
  • Plagiarism
  • Active and passive voice
  • Colloquialisms

That’s not all. It has several other useful features as well.

One such feature is that it shows you definitions and synonyms when you double-click on a word. You can also add certain words to your personal dictionary so that those are not identified as errors the next time.

The best part about this tool is that it not only gives language suggestions but also explains why something needs to be corrected. This helps you learn and grow as a writer. 

You can use the basic features of this tool for free. The paid plan costs $29.95 per month.

4. MindMup


This is a unique tool that is unlike any other tool on this list. It is an online mind mapping tool that helps you structure and organize your content ideas.

This is an advanced tool for professional writers and content marketers as it takes your content creation process a notch higher. You can write down random thoughts and ideas and give them a proper structure using a mind map. You can also add images and icons to make your maps more engaging and easy-to-grasp.

It can be used to structure a post, create outlines, make a topic cluster, or any other innovative way that you can use it. The best way to use this tool is to not limit yourself and just find your own use cases for the tool.

If you regularly create long-form content, then this tool is a must-have for you. And, once you start using it, you will never go back to your unstructured and unorganized content creation again.

Now, coming to the ease-of-use, it has a user-friendly interface and lets you save your mind maps as PDFs, PowerPoint presentations, etc. You can also save them on Google Drive and easily share them with your team members.

You can try the basic features for free to see if it works for you. Paid plans start from as low as $2.99 per month.

5. SEMrush


SEMrush is one of the best SEO tools that has a powerful keyword research feature that you can use to optimize your website content. 

Keyword research is a must for all content creators who post their content online. Whether you are an influencer or a business owner, you need to optimize your web content to get more organic traffic. And keywords help you formulate a winning content strategy to achieve that goal.

It is a simple-to-use, yet a feature-rich tool that you can use to find relevant keywords in your niche. You can use them to get topic ideas for your content, as it shows you who else uses those keywords and which of their content pieces are performing well.

You can also use this tool to spy on your competitors and get detailed information about any keyword. You can find out their top-performing keywords and content and create better content on the same topic.

Another useful feature of SEMrush is that it lets you build keyword lists, which is very helpful for content planning and optimization.

SEMrush is an all-in-one SEO tool that has several content optimization capabilities like keyword research, site audit, etc. And, its pricing plans include all of its features. So, if you want a holistic tool to not only optimize your content but your entire website, then this is a great option for you.

The plans start from $99.95 per month.

6. Copyscape


This is a must-have tool for all content creators as it helps you check your content for plagiarism. It is very important to ensure that any content that you publish is unique and does not look like it’s copied from other sources.

Plagiarized content can severely affect your reputation and you can’t afford to take that risk. So, it is important to use a plagiarism checker.

This is a simple-to-use tool where you simply have to copy-paste your content and run a search. It will instantly show you whether there are other sources that have similar content or if your content is unique.

In case it detects plagiarism, it also highlights the exact phrases or sentences that appear in some other piece of content as well. An additional feature of this tool is that it lets you set automatic plagiarism alerts.

You can sign-up and start using this for as low as 3 cents for 200 words and 1 cent per 100 words after that. This means that you only pay when you use the tool.

7. Hemingway Editor

Hemingway Editor

Hemingway Editor is your ultimate readability and style improvement tool that enhances the quality of your writing. 

Its most useful feature is its readability score. It analyses your content and assigns it a score of 1 to 10, with 10 being not readable and 1 being extremely easy to read. Your readability level depends on your audience, but generally, a score of 6 or less is considered good.

Apart from this, it also corrects other language issues like use of passive voice, complex sentences, unnecessary use of adverbs, etc. It also provides suggestions for using simpler words to improve readability.

The best part is that you can use this tool for free. So, start using this tool to optimize your content.


These are some of the best content optimization tools that any content creator should use on a regular basis. Regardless of the types of content you create, these will help you enhance the quality of your content. Try these out now. 

About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.