Modern-day influencer marketing tools offer a wide range of services to brands wishing to undertake influencer marketing. While the majority started out assisting with influencer search and discovery, that is only one stage of the influencer marketing process. You need to do many more tasks to operate a successful influencer campaign. Many of these involve content, the heart of successful influencer (and indeed social media) marketing. Although your influencers will typically make the content they use in your campaigns, you will need to review that content. You might even decide to keep the best content they create in a content library so that you can reuse it. Many of the best influencer tools double up as content creation platforms, helping you organize your content.
All of the content creation platforms we include in this post have content review tools or give you access to some form of a content library to assist your influencer marketing efforts.
Top Content Creation Platforms:
- 1. Grin
- 2. Brandwatch Influencer Marketing Software
- 3. Upfluence
- 4. Creator.co
- 5. LTK (formerly rewardStyle)
- 6. Influencity
- 7. indaHash
- 8. Rapidely
- 9. Klear
- 10. Open Influence
- 11. Affable.ai
- 12. Stellar
- 13. CreatorIQ
- 14. Tagger Media
- 15. Refersion
- 16. Tubular Labs
- 17. Gen.video
- 18. Pixlee TurnTo
- 19. Captiv8
- 20. Tribe Dynamics
- 21. Aspire (formerly AspireIQ)
- 22. impact.com
- Frequently Asked Questions
Top Content Creation Platforms
1. Grin
Channels: Facebook, Instagram, TikTok, X (formerly Twitter), Twitch, YouTube
Grin describes itself as an all-in-one creator management platform helping eCommerce companies. It recognizes the importance of brands utilizing creators as brand storytellers.
It customizes its pricing to match the needs of your brand. With its eCommerce focus, it should be no surprise that Grin integrates easily with major eCommerce software like Shopify, WooCommerce, and Magento. You can easily manage everyday tasks from inside Grin, including managing and shipping products to your influencers, creating sales tracking links to pay commissions, and creating exclusive discount codes. Grin pulls all the registered users from your eCommerce site and then finds potential influencers.
You can use Grin to manage your campaigns, working with influencers throughout the process straight through to the content going live, at which point it notifies you. You build a content gallery with every photo and video from your campaigns available for download, which you can then repurpose. In addition, the reporting function has a real-time counter of sales that occur as a result of your campaigns.
Best for: Companies in the health & fitness, apparel & accessories, beauty & personal care, and food & beverage industries who need automated content discovery, storage, and analytics solutions
Pricing: Customized pricing available upon request.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
2. Brandwatch Influencer Marketing Software
Channels: YouTube, Facebook, Instagram, X (formerly Twitter), Twitch, TikTok, Shopify
Brandwatch emerges as a pivotal tool for content creators and marketers, offering an arsenal of features designed to optimize content marketing. The platform facilitates seamless integration of content planning, enabling users to manage, preview, and schedule campaigns through a comprehensive content calendar. Collaboration is at the forefront, with shareable live reporting and workflows that ensure alignment across teams. Marketers benefit from real-time insights, tracking audience reactions and trends to create content that resonates, thereby bolstering the relevance and impact of their social strategies.
A quintessential feature of Brandwatch is its capacity to optimize workflows for consistency. The centralized content library is a reservoir of assets that can be easily repurposed, ensuring efficient utilization of resources. Every piece of content undergoes approval flows, ensuring that only authorized and on-brand content reaches the audience. Moreover, the platform extends the reach of content through its seamless integration with paid promotion, making the conversion of posts to ads on platforms like Facebook, Instagram, and LinkedIn effortless.
The case study involving Samsung provides a testament to the transformative impact of Brandwatch. Prash Mistry, Social & Digital Insights Lead at Samsung, elucidated how the platform has been instrumental in measuring campaign performance, monitoring potential crises, and tracking trends across diverse audiences. Brandwatch equipped Samsung with the capability to access billions of online conversations, offering real-time insights that are crucial for gauging campaign reception, performance, and competitive analysis. The speed and accessibility of these insights have proven pivotal for timely and informed decision-making, thus enhancing the brand’s agility and responsiveness to emerging trends and potential crises.
Best for: Enterprises who need a comprehensive content marketing platform that includes content strategy, content planning, and content creation
Pricing: Starts at $750 for their Influencer Marketing Software.
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
3. Upfluence
Channels: Instagram, YouTube, Facebook, Twitch, TikTok, X (formerly Twitter), Pinterest, Blogs
Upfluence has a massive database of 3 million influencers, with every piece of their content analyzed for reach and engagement. It contains all the tools you need to streamline your campaigns, including campaign briefs, draft reviews, email templates, payment instructions, influencer status and actions, pricing offers, and influencer payment management.
You can write and save influencer campaign briefs detailing your objectives and expectations and let influencers respond to your offer directly within the platform. The agency’s inclusion of draft review is particularly useful for content creation and management. Your selected influencers can create content for your campaign, and you can use the tool to moderate and approve it. Content creators submit their drafts and open two-way communication between the influencers and your team.
Best for: Brands who need to work with all kinds of influencers – from nano to top-notch influencers – and access a robust content creation and management platform
Pricing: Upfluence offers three plans: Growth, Scale, and Enterprise which varies per number of seats. Contact them for the pricing of each plan.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
4. Creator.co
Channels: Instagram, YouTube, Tiktok
As its (current) name indicates, Creator.co focuses on the creator economy. The platform’s focus is as much on creating content as it is on distributing that content. Because its creators generally fall into the micro-influencer category, the quality of their content is more important to Creator.co and its users than it is to many other influencer marketplaces. Creator.co is a prime example of an influencer marketing platform doubling up as a content creation platform. And unlike many of these platforms, Creator.co is designed and priced to appeal to small and medium businesses.
You can select from two versions of Creator.co. One is self-service, where you use the platform as a tool to assist with your influencer collaboration. Alternatively, you could pick a plan that operates more like an agency, where you can leave Creator.co to do most of the work for you. In the latter case, you create and define your campaign and ideal influencer, and the system chooses from 100,000+ registered creators who shop and actively participate in campaigns. If you prefer to search for influencers yourself, you can filter and invite from a database of 500+ million social profiles featuring advanced insights on each creator.
Creator.co offers “Deep Insights” reports for any influencer, with in-depth data highlighting an influencer’s suitability for your brand.
Creator.co’s built-in Amplification feature is particularly useful for most brands. It moves an asset directly into Facebook Ads Manager.
Best for: Small to medium-sized brands who need a straightforward content creation platform that works with micro-influencers familiar with their brands
Pricing: Starts at $460 per month for the Self-Serve Plan.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. LTK (formerly rewardStyle)
Channels: Instagram, TikTok, YouTube, Pinterest, Facebook, X (formerly Twitter), Blogs, LTK App
Priding itself as the best platform for “creator-guided shopping,” LTK’s (formerly rewardStyle) operations involve about 200,000 creators in over 100 nations. This network offers tools that creators can use to upload content and insightful product reviews that promote their small online stores and the products of 5,000-plus retailers and 1 million brands.
Mobile and desktop tools are available through LTK Creator to publish searchable and shoppable images or videos on social platforms or through the LTK mobile app, which has a ready monthly audience of 300,000 consumers. LTK content—which focuses on fit, function, and value—becomes trackable on all platform types, from blogs to social media.
App users can follow LTK creators (including shoppers), like products, build collections, and share them with friends. At the same time, brands can notify the LTK community about their sales, promos, and price drops through the app.
Meanwhile, brands can tap LTK’s image library, which contains over 11 million pieces of original content from premium creators available for commissioning, licensing, and distribution across various marketing channels.
The platform’s strength lies in its end-to-end campaign execution via LTK Connect, which offers collaborations with high-engagement creators—10, 50, or an unlimited number, depending on your chosen subscription. Services include casting, audience demographics, audience insights, and payments.
Best for: Brands who want an extensive collection of original content from premium creators
Pricing: Starts at $5,000 per year.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
6. Influencity
Channels: Instagram, YouTube, TikTok
Influencity is a one-stop hub with all the features you need to deliver a strategic content marketing campaign—from influencer discovery to campaign creation, management, and analysis.
Besides giving users access to over 170 million influencer profiles and the ability to manage and track relationships, the platform can help you manage your workflow by defining team roles, assigning tasks, and monitoring progress.
The project management tool keeps the team aware of the status of a campaign and forecasts how influencers would benefit your brand financially before you decide to start hiring them.
Influencity also allows you to create shareable, “visual-first” reports indicating your campaign’s performance and ROI. Tracking improvement over time helps you determine what part of your strategy would and wouldn’t work in future campaigns.
Picking an influencer that matches your brand’s target audience and campaign goals is crucial to creating appropriate content. Influencity provides deep insights into influencers, including their content style and niche topics, so you can pick talent with the most potential to make the highest impact. The platform thoroughly checks TikTok, Instagram, and YouTube for influencer metrics and verifies follower size. Influencity can also compare key performance indicators and portfolios to help you decide the best influencer for your business.
Best for: Brands that need a customizable content creation platform that can adjust to their specific needs. Influencity has a customizable plan so you only pay for the features you need.
Pricing: Plans start at $168 per month.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok
7. indaHash
Channels: Instagram, TikTok, Snapchat, YouTube
IndaHash presents itself as a pioneering content creation platform, emphasizing influencer-generated content to elevate brand engagement and sales. It’s tailored for brands seeking to harness the power of influencer marketing to create content that resonates deeply with diverse online communities.
Your brand can leverage IndaHash for seamless collaboration with influencers, ensuring authentic and compelling storytelling. The platform’s standout feature is its ability to transform influencer-generated content into versatile assets across various channels, including social media, email campaigns, and even out-of-home advertising. With IndaHash, you gain full image rights, ensuring legal security and brand consistency.
IndaHash’s robust performance dashboards and analytics tools enable you to monitor and optimize content effectiveness, ensuring a high return on investment. The platform’s content approval process and campaign management tools further streamline your marketing efforts, making it easy to set objectives, track progress, and achieve impactful results.
Best for: Small, medium, and large brands and agencies prioritizing influencer marketing and content diversity, seeking a platform that offers comprehensive tools for content creation, management, and optimization.
Pricing: Detailed pricing information is available upon request, with options tailored to the scale and needs of your brand.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, E-commerce Tools, Fake Follower/Fraud Detection, Visual Discovery,
Channels: Instagram, Snapchat, Facebook
8. Rapidely
Channels: Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn
Stepping into the world of content creation, Rapidely’s focus seems to be dual-fold – not just content creation, but also its effective planning. With a keen eye on the needs of brands, especially those hungry for a potent social media presence, Rapidely brings more than just a toolbox. At its core, Rapidely stands as a prime example of a content creation platform bolstered by AI, especially appealing to businesses seeking efficiency without compromise.
There’s a straightforward interface that Rapidely provides. Brands can dive in, strategize, and develop content that aligns seamlessly with their unique voice. Rather than just being another platform, Rapidely embraces GPT-4 technology, centralizing social media content planning and creation. It’s more than a mere aid – it’s a gateway for entrepreneurs and professionals to break free from the mundane and elevate their content strategy.
Delve deeper into its suite, and you’ll discover tools that allow easy management of multiple accounts, team collaboration, and more. A notable feature is the Monthly Calendar Generator. This isn’t just a tool – it’s your shortcut from planning to execution. With just a few clicks, users can see their content calendars flourish with customized posts.
Rapidely further flexes its capabilities with the Carousel Maker, a godsend for brands wanting to craft detailed carousels for social media, be it for educative or insightful content. And let’s not forget the platform’s proficiency in curating catchy captions – all aimed at making genuine connections.
But the platform isn’t content with just visuals. Audio plays a role too. Brands keen on staying relevant with Reels can tap into Rapidely’s extensive library of trending sounds, a feature ensuring they’re always in tune.
Creating a post with Rapidely is straightforward. Users direct the AI, specifying their needs, and the platform delivers, ensuring that the content is in sync with the brand’s ethos and objectives.
Best for: Creating social media content powered by AI
Pricing: Starts at $29 per month for a Creator Plan.
9. Klear
Channels: Instagram, YouTube, TikTok
Using sophisticated algorithms and AI, Klear divides the 900 million influencers in its database into over 60,000 topic categories and offers deep analytics about their audience’s demographics and psychographics. Although Klear started by focusing on analytics and data (initially on Twitter), the agency expanded its offerings (and social platforms), moving towards an end-to-end experience.
Klear can help with your content creation by its social listening component. You can monitor specific accounts and hashtags and view any relevant content, helping you stay on top of trends. By doing this, the monitors you set teach the algorithms behind the scenes the kind of accounts and content you consider relevant to your brand. This, in turn, helps the AI to “understand” your brand. This helps Klear’s discovery tool prioritize the search results most relevant to your brand.
Klear offers in-depth information about each influencer it recommends. It gives an overall influence score for each influencer calculated relative to other similar accounts, and it also provides a score for each social channel. Most importantly, it calculates a “True Reach” for every social profile.
Klear Connect is an integrated messaging feature. It acts as a hub for all influencer communication and collaboration. You can use it to directly invite influencers to join a campaign, share campaign briefs, and direct message with an in-app messaging tool. In addition, you can open a campaign and see where each influencer stands at a glance.
The platform includes a Content Approval tool that lets you review and approve all influencer content before it goes live, ensuring all content aligns with campaign goals. Include feedback if content is not approved, and maintain positive communication throughout the collaboration process.
Best for: Small to large enterprise teams looking for an extensive platform with unlimited influencer discovery and top-notch campaign management tools
Pricing: Klear has three plans: Professional, eCommerce, and Enterprise. Reach out to them for their pricing.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
10. Open Influence
Channels: Instagram, Facebook, X (formerly Twitter), YouTube, Pinterest, Snapchat, Blogs
Open Influence has placed much emphasis on image recognition. Open Influence’s AI uses image recognition to label images with descriptors, all of which become searchable. It gives you surprisingly accurate and relevant results. This makes it easy to look for people whose style and audience fit your brand. You can then do a look-alike search to find other influencers just like that one. Interests are indexed for engaged users only—not audiences as a whole.
You will see more than just influencer names, profile pics, and stats when you scroll through search results. You’ll also see five of an influencer’s most relevant posts to your search.
You can also see influencers’ content in a Mood Board. Once you have a combination of influencers in a list, Open Influence will show five relevant posts per influencer, arranged all together in rows on the screen. This shows you how their styles mesh with one another, as well as your own. In addition, it gives you a sense of the types of content they would create for you.
Best for: Finding influencers who match your brand style by the type of content they create
Pricing: Starts at $50 per month but with limited features. It’s the Premium Plan at $500 per month that’s the real deal.
Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs
11. Affable.ai
Channels: Instagram, Facebook, YouTube, TikTok
Affable.ai targets the entire influencer marketing process, from searching for influencers to measuring the impact your selected influencers drive for your campaign. Although the platform indexes influencers worldwide, Affable’s target customers are located in the Asia-Pacific region.
Affable believes data is the key to success with influencer marketing, so each influencer profile is backed by demo- and psychographic data. It then provides numerous search filters so that you can find the ideal content creators for your needs. You can even make negative searchers, excluding influencers on the criteria you set.
As your selected influencers create and post content for a campaign, Affable ingests it for analysis and reporting. This includes images, videos, captions, stories, and related metrics. You can export it all into a PowerPoint presentation showing a campaign overview and then drill down into each piece of content. The report includes key audience demographics for those who engage. It ignores people who see your content but move on. That way, you know who you can push further through the funnel.
Best for: Analyzing details of content created by influencers for better insights
Pricing: There are three pricing tiers: SME, Pro, and Enterprise. Get in touch with them for the details.
Key Features: Search/Discovery, Influencer Relationship Management, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, TikTok
12. Stellar
Channels: Facebook, Instagram, X (formerly Twitter), YouTube, Blogs, TikTok
At its core, Stellar’s goal is to replace many of those old spreadsheets where you used to store information. The platform has three sections: Influencers, Groups, and Reports.
You begin by adding your influencers to the Influencer section. Stellar doesn’t have a discovery tool, so you will have to find your influencers elsewhere.
However, it is more than a spreadsheet, and once you enter your influencers, Stellar automatically populates the section with relevant social data. In addition, it includes a mini-feed for each influencer’s account, showing you recent content.
Once you’ve added your influencers, you can organize them into groups. You can group them in multiple ways, including by topic, audience, or campaign.
With the reports section, you can run reports on your campaigns and those of your competitors. These reports are comprehensive. You can drill down to each influencer in a campaign and see individual performance stats.
Best for: Brands who need a modular solution to organizing influencers and their content for easier access
Pricing: Stellar has a modular pricing starting at €98 per month.
Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Instagram, Twitter, Youtube, Blog, TikTok
13. CreatorIQ
Channels: Facebook, Instagram, X (formerly Twitter), YouTube, Pinterest, Twitch, Blogs
CreatorIQ is an influencer and content marketing platform that lets you tap into the new age of the Creator Economy by cultivating authentic partnerships with creators to reach broader business objectives. It is genuinely end-to-end, with an interface that’s polished and efficient.
CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. Of these, 15 million creator accounts are indexed on the system.
The agency takes a “content first” approach to its discovery. Its AI looks at all the discrete parts of any given piece of content, e.g., the image, the location, mentions, emojis, and much more. From this, it makes logical inferences. As a result, it finds influencers who are astoundingly relevant.
Once you’ve identified the best influencers, you can invite them via email to join your network through a white-labeled, fully customizable portal. You then use it for all communications relating to your campaigns. You effectively build a private creator network.
You can use CreatorIQ to deliver on any campaign outcome, from content and awareness to attribution and sales. This means you can use it as a content creation platform to collect content from the best creators in your niche.
Best for: Collecting content from the best creators and organizing them into an easily accessible database
Pricing: Schedule a call with their platform specialists for pricing and packages.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
14. Tagger Media
Channels: Facebook, Instagram, X (formerly Twitter), YouTube, TikTok
Tagger is an all-in-one influencer marketing platform and creator listening engine. Tagger helps you plan campaigns, understand audiences, discover and connect with influencers, and report accurate results.
Tagger tracks more than 9 billion social conversations resulting in an incredible amount of points, all indexed, analyzed, and searchable. As an influencer marketplace, Tagger features over 6 million influencer profiles. It is now an end-to-end suite of tools for influencer marketing, widely recognized as one of the best available.
Tagger has partnerships with all the major social channels allowing them to pull in all the information for any profile, including influencers and brands. Brand profiles look just like influencer profiles on Tagger, and both give you deep and useful insights. For example, when Tagger shows you an audience for a topic of your choice, it’s not just because these people follow some accounts in that space. It’s because they’re talking, creating content, and engaging on that topic.
Tagger provides multiple ways you can organize your content. For example, you can organize influencers into groups, possibly separating them by the types of content they share. You can also track the progress of content as each piece is submitted.
Best for: Finding the right influencers based on tracked social conversations and organizing their content for quick repurposing
Pricing: Request a demo to learn about their pricing.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
15. Refersion
Channels: Shopify, BigCommerce, WooCommerce, Magento
Refersion is a little different from the other influencer and content creation platforms in this post. It started as an affiliate marketing platform before recognizing the synergies between affiliate and influencer marketing. This makes it a particularly good fit for eCommerce businesses. In addition, it integrates well with eCommerce apps like Shopify, BigCommerce, WooCommerce, Magento, Stripe, and Chargebee.
The platform keeps a content library, with visual assets such as banner ads and the link-in-bio space on social media. You manage these assets on the Refersion platform and change them as you want. For example, you might have an ad for an annual sale that you wish your affiliates and influencers to use. You can easily change the date and discount on the ad each year, and it will automatically change downstream on relevant influencer/affiliate websites.
Best for: Medium to large eCommerce brands looking for a comprehensive affiliate marketing platform that has a content library of useful assets
Pricing: Starts at $99 per month.
16. Tubular Labs
Channels: YouTube, Instagram, Facebook, Twitch, X (formerly Twitter)
Tubular Labs was founded in 2012 to analyze and index the data on YouTube to make better decisions for content creators. Since then, the company has consistently delivered on this promise, providing content creators with the data they need to make more informed decisions about their YouTube channel strategy. As its software platform is used for analyzing YouTube analytics and channel performance, it provides an in-depth analysis of a YouTube channel’s activity, including video views, comments, subscribers, and more. This data can be used to improve a channel’s YouTube ranking, as well as to make decisions about video content and promotion.
The bottom line is important to any business owner. You want to make sure that your content is reaching the right people and helping you achieve your business goals. That’s where Tubular Labs comes in. They can help you understand how your YouTube channel is performing, gain insights into what’s working well and what needs improvement, and track your progress over time. Plus, if you have partner influencers, Tubular Labs can help you measure their impact on your business.
Whether it’s to improve your YouTube ranking, get more views on your videos, or simply to better understand your audience, Tubular Labs is an essential tool for content creation. Their data-driven approach will help you make better decisions about your content strategy, grow your audience, and achieve your business goals.
Best for: Gaining social video insights that drive video content creation strategy
Pricing: Request a demo to learn about their prices.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Competitor Research, Advanced Analytics,
Channels: Youtube, Instagram, Facebook, Twitch, Twitter
17. Gen.video
Channels: YouTube, Instagram, Facebook, TikTok, Amazon Live, X (formerly Twitter), Pinterest, Snapchat, Twitch, Blogs
Gen.video recognizes that producing content that inspires purchases sits at the core of influencer marketing, so it partners brands with creators who can make world-class, engaging, and unique content through the lens of driving sales at the digital shelf.
One of its focal points is creator content collaboration. You can create, edit, and share content faster than ever with a centralized hub that allows quick feedback, read-along transcripts, file sharing, and more.
Inbound content is filtered by creator, platform, and status, all with version control. Content visualization is optimized by platform, allowing approvers to see associated metadata along with content. Feedback is threaded and auto-timestamped, and even guest approvers can leave feedback and indicate their status. In addition, you can review videos with accelerated playback and read-along transcripts.
Best for: Mid-market eCommerce brands who need to collaborate with creators in producing and sharing content
Pricing: They have three pricing tiers: self-service, managed services, and one-off campaigns. Get in touch with them for pricing details.
Key Features: Influencer Relationship Management, Content Review, Content Library, Campaign Management, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: YouTube, Instagram, Facebook, TikTok, Amazon Live, Twitter, Pinterest, Snapchat, Twitch and Blog
18. Pixlee TurnTo
Channels: Instagram, TikTok, Facebook, YouTube, X (formerly Twitter)
Founded in 2012, Pixlee TurnTo’s specialties lie in visual marketing, user-generated content (UGC), and digital asset management, making it one of the best tools for content marketing. It takes a content-first approach and will help you find relevant content that you can then repurpose on various social channels so that you can become a community-driven brand.
It offers a number of features to help you collect, curate, and publish content. For example, to help you with the collection stage, you can automatically search for the right content using filters like hashtags or direct mentions. Alternatively, to make this process even easier, you can also encourage your existing happy customers to share content with you directly via chat or email.
Once you have collected enough content, it features image recognition and tags to help you organize the content automatically. To speed up the content creation process further, it also helps you to get permission from the creator if you want to use their videos or images.
Then, to help you improve your content strategy, it also includes tools to help you monitor the ROI. You can, for example, measure the performance of your content by looking at views, engagement, or conversion, and create custom reports accordingly.
Best for: Curating content created by other people about your brand
Pricing: They have highly individualized pricing based on your needs. Reach out to them to learn more.
Key Features: Content Amplification, Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting,
Channels: Instagram, TikTok, Facebook, Youtube, Twitter
19. Captiv8
Channels: Instagram, Facebook, X (formerly Twitter), YouTube, Pinterest, TikTok
Captiv8 started as a social listening and analytics tool but has since become an end-to-end influencer marketing platform. It proudly proclaims that it partners with 30 million content creators globally. It provides more than 500 discovery filters to create personalized and culturally relevant storytelling for your brand. Captiv8’s AI engine helps you identify relevant content partners to build brand relevance and reputation at scale through storytelling.
Captiv8 claims to be the only platform with first-party creator authentication, so you can gain a deeper understanding of your creators, their passions, and what makes them tick to customize outreach and find the perfect fit.
It has an intelligent search engine for social posts that searches captions, bios, and images to uncover brand conversations and insights that matter to your brand and its customers.
Particularly useful for your content creation is Captiv8’s content calendar. You can visualize your post flighting in a visual content planning tool.
Best for: Brands who need a content calendar along with an influencer marketing platform with millions of partner creators worldwide
Pricing: Reach out to learn about their custom pricing.
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Social Listening,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok
20. Tribe Dynamics
Channels: Instagram, Facebook, YouTube, X (formerly Twitter), TikTok
Tribe Dynamics primarily describes itself as the most comprehensive influencer marketing analytics platform. And indeed, it places a strong emphasis on in-depth analytics. However, it offers much more than this, including targeted social listening and content capture. It automatically captures and displays content created about your brand from the influencers you care about. Then, zero in on the content created by a subset of your influencer community with custom feeds that automatically track mentions.
Tribe Dynamics captures mentions of your brand across major social media platforms, including Instagram, Instagram Stories, YouTube, TikTok, Pinterest, Twitter, and RSS Feeds. In addition, you can tailor content tracking to your influencer program so that you won’t worry about missing mentions of your brand, hashtags, or products.
Sort, filter, and organize content into dedicated activation-specific feeds to easily understand and report on your initiatives. Tribe Dynamics allows you to access cutting-edge influencer marketing data on your posts, influencers, community, products, and more.
Best for: Creating tailored content for influencers so they capture your exact brand requirements
Pricing: They have three packages based on your campaign size: Micro, Established, and Powerhouse. Reach out to learn about the pricing details.
Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, Twitter, TikTok
21. Aspire (formerly AspireIQ)
Channels: Instagram, YouTube, Facebook, X (formerly Twitter), Pinterest, Blogs
Brands who sign up to Aspire gain access to the world’s largest creator marketplace. You can easily search a network of more than 6 million influencers by keywords, aesthetics, interest, demographics, and more.
Aspire crawls the web, gathering massive amounts of data on social accounts, and they filter the best ones through, adding them to the platform.
Aspire’s social listening abilities track mentions of your brand. You can also track mentions of your competitors.
One handy feature of Aspire is that you can search for influencers by matching their content to an image you provide, perhaps a successful image from a past campaign. This can make a great starting point for finding new voices for your campaigns.
Your campaign creation can include content guideline templates defining your campaign task requirements. For instance, you might have separate templates for Instagram Photos, Instagram Videos, and YouTube videos. These templates automate the inclusion of all the necessary fine print.
Best for: Researching new content for your campaigns
Pricing: They have Starter, Pro, and Premium packages. Get in touch with them for specific pricing.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
22. impact.com
Channels: Facebook, Instagram, YouTube, X (formerly Twitter)
Impact.com stands out as an impressive content creation platform, providing an all-encompassing set of tools for both influencers and brands to generate, oversee, and disseminate content on a large scale. The platform facilitates seamless collaboration between brands and influencers, ensuring the delivery of top-notch content that aligns with business goals and brand guidelines.
A notable feature of Impact.com is its Content Review Tool, which enables influencers to submit their posts for creative review directly on the platform. This efficient approach saves time, minimizes hassle, and guarantees that all content undergoes review before going live.
Impact.com also excels in managing payouts and compensation structures. Brands and influencers can effortlessly establish payment structures and agree on specific compensable actions.
The platform’s extensive Content Library allows brands to access and repurpose content generated by influencers. The Media Vault simplifies the process of filtering, tagging, and downloading all influencer-produced content related to a brand. Moreover, Impact.com offers powerful hashtag and social listening tools, optimizing the search for influencer-created content tailored to your campaign.
Additionally, Impact.com streamlines user-generated content (UGC) management while also embracing social commerce aspects, including shoppable content, equipping brands with the ability to amplify revenue and engagement.
Best for: Small to large brands who need precise content to optimize their campaigns
Pricing: Prices are available upon request.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Digital Content Creation Platform Features
Content creation platforms combine a marketplace and online workspace for collaborators to create, share, sell, and buy content. It’s a great way for brands to scale their content production efforts. Here are the common features of these platforms:
- Media content library where you can store and organize digital assets that collaborators can easily access when creating content. It also serves as a central library where you can access generated content and categorize it using relevant tags such as campaign, project, influencer, product SKU, and more. This feature ensures that your top-performing content is always readily available. Impact.com’s content library organizes assets by social media channel and lets you filter them according to type and label.
Source: help.impact.com
- Content scheduling tools so it’s easy to automatically publish content across various channels like social media, websites, and email newsletters.
- Content management for finding, organizing, categorizing, and publishing content. Pixlee TurnTo has a great feature to help you collect authentic UGC (user-generated content) and use smart product tagging options to link them directly to your eCommerce store. This enables you to repurpose content created by users and leverage it to boost conversions.
Source: apps.shopify.com
Grin's influencer content management software is designed to streamline your content creation process. It automatically imports creator content into an organized library and syncs it with cloud storage software. This eliminates the time-consuming task of chasing after creators and taking screenshots of their work. Moreover, it helps you secure content rights and grants your organization access to valuable creator content.
Source: grin.co
- Analytics and reporting allow you to monitor metrics like page views, engagement, click-through rates, and more. Upfluence offers a content dashboard where you can see how each piece of creator content performs. You can also view the cost per engagement to assess the ROI of the content.
Source: upfluence.com
- Collaboration and workflow features enable you to work on content projects with multiple users, implement review and approval processes, and utilize version control. Two of the platforms mentioned here, Klear and Aspire, both have approval processes incorporated into their platforms. You can provide content feedback and communicate directly with content creators so they can polish the content before your audience sees it.
Source: klear.com
- Relevant content can help you find more creators who produce similar types of assets and discover new talents that you can potentially collaborate with. Aspire's Reverse Image Search allows you to discover creators who have similar aesthetics. Simply upload your most popular influencer content to their Influencer Search Engine, and the platform will display similar creators.
Source: getapp.com
Content creation platforms have evolved to include other robust features that address the specific needs of their target clients. In some cases, platforms that started with a different objective have grown to incorporate content creation features. With so many options, how do you find the right one? Keep reading for the answer.
How to Choose a Content Creator Platform
There are many content creator platforms available, but not all are equal. The choice of platform depends on your goals, needs, and budget. Here are some factors to consider before selecting the most suitable platform for your business.
1. Influencer database
Source: IMH’s Grin Review
Does your brand need nano or micro-influencers? Or will it benefit from large-scale influencers with millions of followers? Are you after a specific or a broad niche? These questions will help you analyze the influencer database of a certain platform and see if it fits your goals. Some platforms have a diverse and extensive influencer database while others have a narrow but carefully vetted pool. If you have a specific niche, go for a targeted platform. Otherwise, an extensive platform will be more advantageous.
2. Audience insights
Source: brandwatch.com
You want a platform that can provide detailed audience insights for influencers. This includes information on demographics, location, interests, and engagement metrics. By having access to these numbers, you will be able to evaluate the effectiveness of your campaigns. Brandwatch stands out in this case since you can create labels using hashtags to find influencers who are talking about things that matter to your brand. You can also see the networks they’re most active in and other relevant phrases related to your search.
3. Collaboration tools
Check if the platform offers collaboration tools for seamless communication between your brand and the influencers. Look for features like messaging, content approval workflows, and content management. Grin’s built-in messaging tool, shown below, is a great example of simplified communication with influencers. Notice the extra features where you can see relevant details about the creator and their campaign involvement.
Source: IMH’s Grin Review
4. Performance metrics
Source: impact.com
Can the platform track and measure campaign performance? Do you have access to analytics tools that provide data on reach, engagement, conversion, and other relevant metrics? These things are crucial so you can gauge the ROI of your campaigns and adjust if anything isn’t going according to plan. Impact’s tool shown above is a prime example of the analytics capabilities you should look for. It offers a snapshot of key success metrics per influencer, which allows you to pinpoint which partnerships are driving the most value and to allocate your budget more effectively.
5. Security and compliance
Choose a platform that complies with legal and ethical standards in influencer marketing. This includes transparency in sponsored content, adherence to advertising regulations, and proper disclosure practices. Consider also the security measures in place to protect your brand’s data and ensure the safety of your influencer partnerships. Grin’s DocuSign integration is a prime example of how a platform gives both you and influencers legal assurance on contracts regarding content usage rights, creator licensing requirements, and more.
6. Budget and pricing structure
Some platforms charge a subscription fee, while others take a percentage of your campaign budget. Some platforms scale with your needs, so you pay a small fee at the beginning and gradually increase it. Most influencer creator platforms encourage you to get on a sales call to learn about their pricing. Don’t hesitate and go talk to them. Learn everything you can and go for the one that makes the most sense for your budget.
Keeping these factors in mind, you will be better equipped to choose the best content creator platform that will take your brand to the next level.
Digital Content Creation Platform Comparison
We’ve compiled the key differences among the featured content creation platforms to help you make the best decision.
Platforms Best For IMH Rating Pricing Pros Cons Grin eCommerce brands of all sizes 5 out of 5 Upon request - Integrate influencer-generated content library to eCommerce platform Lack of pricing transparency Creator.co Brands and agencies of all sizes 4.9 out of 5 Starts at $460 per month - Unparalleled influencer data insights Has onboarding fees Brandwatch Large-scale organizations 4.8 out of 5 Upon request - Influencer discovery tools Oriented towards enterprises Upfluence eCommerce businesses of all sizes 4.8 out of 5 Growth, Scale, and Enterprise plans - Highly precise search tool Lacks audience analysis beyond basic demographics LTK eCommerce brands of all sizes 4.8 out of 5 Starts at $417 per month - Invite-only platform with fully-vetted creators Limited audience data Influencity Agencies and small, medium, and large brands 4.5 out of 5 Starts at $98 per month - Precision discovery and look-alike tools Lacks support for IG stories Klear Medium to large brands and agencies 4.8 out of 5 Upon request - WYSIWYG editor for creating influencer recruiting landing pages Hard to find YouTube-only creators Rapidely Small businesses and entrepreneurs 4.7 out of 5 Starts at $29 per month - Affordable AI social media tool Lacks calendar sharing feature Open Influence Medium to large brands 4.4 out of 5 Starts at $50 per month - Mood board shows the visual style of influencers Low-tier plans are too limited to be useful Affable.ai Agencies and medium and large brands 4.5 out of 5 SME, Pro, and Enterprise packages - Has negative filters on search results Influencer data isn’t aggregated across channels Stellar Small and medium brands 4.3 out of 5 Starts at €98 per month - Campaign reporting doubles as competitive research tools Cumbersome user experience CreatorIQ Large brands and agencies 5 out of 5 Upon request - AI-backed discovery tools Discover tool can be overwhelming Tagger Media Large brands and agencies 5 out of 5 Upon request - Social listening features are great for competitive analysis Steep learning curve Refersion Medium to large eCommerce brands 4.6 out of 5 Starts at $99 per month - Great for managing affiliates Hard to organize influencers/ affiliates by performance Tubular Labs Medium to large brands 4.8 out of 5 Upon request - Focus on social video Steep learning curve Gen.video Medium-sized brands with big eCommerce presence 4.8 out of 5 Self-service, managed services, and one-off campaigns - Sophisticated content review module Lacks audience data in campaign reports Pixlee TurnTo Medium to large brands 4.5 out of 5 Upon request - Easy to republish content anywhere Clunky/ manual features Captiv8 Large brands and agencies 4.8 out of 5 Upon request - AI analysis of content Steep learning curve due to lack of sufficient onboarding Tribe Dynamics Agencies and medium to large brands 5 out of 5 Micro, Established, and Powerhouse packages - Content library includes TikTok and IG Stories Automated tagging is not accurate Aspire Large brands and agencies 4.8 out of 5 Starter, Pro & Premium Packages - True end-to-end software Long page load times Impact.com Agencies, small, medium, and large brands 4.7 out of 5 Upon request - Highly precise campaign creation Lacks transparent pricing
- Real-time tracking of sales/referrals
- Brands own license to all UGCs
- Seamless CRM for influencer management
- Easy to use with clear workflows
- Influencers have established a presence
- Prediction for influencer performance
- Campaign manager can handle campaigns at scale
- Endless social media post ideas
- Influencer lists have analysis capabilities
- Has unique reach feature identifiers
- Audience quality score gives an at-a-glance understanding of the influencer’s value
- Can create a private portal for influencers
- Has more than 6 million social profiles to choose from
- Content library is connected to affiliate websites
- Deep and useful metrics
- Creator-generated content lives beyond social
- Find relevant influencers from relevant content
- Hour-by-hour analysis of post performance
- Data and numbers have context
- Multiple ways to discover new influencers
- Influencer marketing at scale but still leaves room for personal and custom partnerships
Conclusion
Content will always be king, and brands now have an ally for scaling their content production. With the content creation platforms listed above, there’s no excuse to fall behind. You can find the best content creators, incentivize them to produce exceptional content and monitor their efforts. With these tools, you can grow your brand efficiently and cost-effectively.
Frequently Asked Questions
What is a content creation platform?
A content creation platform is a software or online service that provides tools and features to create, edit, and manage various types of digital content. These platforms streamline the creative process and make it easy to produce high-quality, engaging content.
It also has a range of tools that cater to different types of content creators, from bloggers to social media influencers. The goal is to create a centralized and user-friendly environment for content creation, editing, collaboration, and distribution.
What is the most popular content creator platform?
YouTube, Instagram, and TikTok are the leading content creator platforms where millions of content creators post content every day. Brands can harness the potential of these platforms in amplifying their content by using influencer marketing platforms.
Influencer marketing platforms serve as a centralized hub where brands can discover the right influencers, evaluate their content, run campaigns, and even repurpose submitted content for other marketing efforts.
What is content creation and what are some examples of this?
Content creation starts with generating topic ideas that appeal to your target market and then creating written or visual content to support these ideas. Once the content has been created, it’s time to distribute it across several channels so your audience can stumble across it. Content creation is an inbound marketing practice and with the rise of influencer marketing, brands have extra resources to tap for content creation.
Popular examples of digital content include social media posts, videos, blogs, graphics, tweets, and other content formats.
