Top 57 E-Commerce Tools for Businesses and Startups in 2024

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E-commerce tools are programs with features that enhance your website’s functionality and capabilities. They support progress and scalability while allowing you to save time and resources so you can achieve your business objectives. Aside from helping businesses deliver enhanced or personalized experiences for their customers, these tools also let customers discover new products and enjoy a seamless shopping experience throughout their buyer’s journey. 

As more people opt to shop online, it’s become imperative for businesses to adopt new technologies and leverage actionable data to streamline their operations and deliver improved shopping experiences to their target audience. But which tools are right for your business? What areas or issues do certain e-commerce tools address? With the abundance of e-commerce tools available, where do you begin your search? 

In this guide, we’ve rounded up some of the best e-commerce tools that you can use to manage workflows, gain insights, create rewards programs, optimize your content and ad campaigns, and more. 


Top E-Commerce Tools:


? E-Commerce Platforms or Website Builders

Top
ecommerce tools
2024

1. Route

Route

Best for: Businesses of all sizes

Route is an eCommerce solution dedicated to revolutionizing the post-purchase customer experience. This platform is uniquely designed to centralize order tracking, provide package protection, and champion environmental sustainability, making it an indispensable tool for online retailers aiming to elevate customer satisfaction and engagement.

At the heart of Route’s offerings is its advanced package tracking system, which goes beyond conventional tracking. By enabling customers to track multiple orders effortlessly and interactively, Route significantly increases brand interaction. 

Another core feature is package protection. This feature safeguards against loss, theft, or package damage. Route relieves merchants of the financial burden associated with shipping issues, offering package protection at checkout to ensure these problems don’t impact the bottom line. With over $12B in protected merchandise, Route boasts a 95% customer satisfaction rate and contributes to a 6% reduction in cart abandonment, demonstrating its effectiveness in building trust and loyalty among businesses and startups.

Key Features:

  • Remarketing engine tailored to customer habits
  • Instant Resolution technology for shipping issues
  • Boosting loyalty and reducing cart abandonment

Channels:

  • WooCommerce
  • Shopify
  • BigCommerce
  • Magento M2

Pricing:

Route’s pricing structure is designed to accommodate diverse business needs, with a Pro Plan starting at $349 and a Custom Plan offering tailored solutions for larger or specific requirements. There is also the Basic plan, which is free and offers package protection and essential tracking. 

Route
4.3 out of 5 stars
Route revolutionizes the post-purchase experience for online brands by covering lost, stolen, or damaged packages. Customers can easily reorder, boosting merchant sales. Additionally, Route offers proactive shipping updates and consolidates e-commerce transaction data in one place.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.5
Reporting
4.0
Overall Score
4.3
Features & Pricing
Claim Tracking
Claim Filing
Shipment Tracking Integrations
Reporting & Analytics
Shipping Protection
Price on request
Pros and Cons
User-Friendly Interface
Exceptional Customer Support
Competitive Pricing
Compatibility Challenges
Best for: Businesses of all sizes
Route
4.3 out of 5 stars
Route revolutionizes the post-purchase experience for online brands by covering lost, stolen, or damaged packages. Customers can easily reorder, boosting merchant sales. Additionally, Route offers proactive shipping updates and consolidates e-commerce transaction data in one place.
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2. BigCommerce

BigCommerce

Best for: Building enterprise commerce websites

BigCommerce is an open software as a service (SaaS) platform. It’s a feature-rich platform provider that lets you build and design your online store and gives you a smarter way to scale your business. 

It has robust tools for e-commerce, including core commerce features such as a scalable catalog, reporting and analytics, staging environment, and single sign-on (SSO). Other tools cover inventory management, SEO, headless commerce, storefront design and conversion, and cross-channel commerce, among other features for an array of industries, such as health and beauty, manufacturing, and automotive. Furthermore, the platform integrates with other major platforms, marketplaces, social media channels, and apps, such as WordPress, Amazon, Google Shopping, and Instagram.

It employs a relatively easy-to-use drag-and-drop feature that makes building and managing your online store a breeze. For beginners, you may encounter a bit of a learning curve.

Key Features:

  • Almost 100% uptime
  • Multi-storefront management using the BigCommerce dashboard
  • Robust security features, including ISO/IEC 27001:2013 and PCI DSS 3.2
  • Open APIs
  • Multi-currency and multi-language support
  • Cross-border fulfillment capabilities
  • Sales tax automation via the built-in Avalara AvaTax software

Channels:

BigCommerce supports a broad range of enterprise integrations and e-commerce apps, including sales channels like:

  • TikTok
  • Microsoft Ads and Listings
  • Mercado Libre
  • ChannelAdvisor
  • Omnipro

Pricing:

Note that the prices below are billed annually. BigCommerce also offers monthly billing options

  • Standard – $29/month
  • Plus – $79/month
  • Pro- $299/month
  • Enterprise – Contact BigCommerce sales for custom pricing
BigCommerce
4.1 out of 5 stars
BigCommerce is a large-scale ecommerce platform that helps provide software services to retailers. BigCommerce will help build online stores, optimize your store for SEO, provide marketing services and more for small to enterprise sized businesses.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.8
Ease of Use
4.2
Support
4.2
Overall Score
4.1
Features & Pricing
CRM
Email Marketing
Kitting
Multi-Channel Marketing
Promotions Management
Reviews Management
Templates
Data Security
Inventory Management
Multi-Store Management
Returns Management
SEO Management
Price starting at:$29
Pros and Cons
No limits on product variants
Easy to scale
No transaction fees
SEO features to help build your store
Annual sales threshold
Limited content editor
No multi-lingual store options
Best for: Online business
BigCommerce
4.1 out of 5 stars
BigCommerce is a large-scale ecommerce platform that helps provide software services to retailers. BigCommerce will help build online stores, optimize your store for SEO, provide marketing services and more for small to enterprise sized businesses.
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3. Campaigner

Campaigner

Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies

Campaigner stands out as an advanced email marketing automation tool tailored for eCommerce. It offers a comprehensive solution for online retailers to enhance customer relationships, amplify brand awareness, and boost sales through targeted email campaigns. With its robust integration capabilities, Campaigner seamlessly connects with leading eCommerce platforms, enabling merchants to unlock the full potential of email marketing.

Campaigner drives engagement and conversions through personalized offers and smarter selling strategies. Its promotional email campaigns, including exclusive offers and product recommendations, are designed to align with customer buying cycles, enhancing overall website conversions. Furthermore, the platform’s automation capabilities allow for re-engaging past customers and rewarding frequent purchasers, ensuring each segment receives offers tailored to their needs.

Campaigner also simplifies email marketing with its user-friendly Drag & Drop editor, enabling you to craft beautiful, effective emails using eCommerce templates or custom HTML code. This ensures transactional emails, such as shipping confirmations and purchase receipts, are delivered in real-time, enhancing the customer experience.

Key Features:

  • Advanced segmentation for precise targeting
  • Deep insights into customer purchasing behavior
  • Dynamic content for personalized email interactions
  • Automated abandoned cart recovery campaigns
  • Tools for subscriber growth and multi-store management

Channels:

  • Magento
  • Shopify
  • WooCommerce
  • Plus other leading eCommerce platforms

Pricing: 

Campaigner provides pricing options that cater to a range of business sizes and needs, ensuring flexibility and scalability for growing businesses. Paid plans begin with Starter at $59 per month, offering up to 5,000 contacts, autoresponders, experiments, and more. Paid plans scale up to Advanced at $649 per month. There is also the option to try the tool for free for 30 days, including 60+ eCommerce features

4.5 out of 5 stars
Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.6
Overall Score
4.5
Features & Pricing
Dynamic Content
Segmentation
Landing Pages
Email Templates
Automation Workflows
Conversion Tracking
Drag & Drop Builder
Reusable Content Blocks
Advanced Segmentation
Forms
Reputation Defender
Content Blocks
Geolocation
Conditional Content
Preference Management
Price starting at:$59
Pros and Cons
Lengthy free review period
Intuitive interface and user-friendly
Wide range of features
No forever-free plan for small users
Accessing the free trial isn't always as simple as you'd expect
Template navigation can be challenging
Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies
4.5 out of 5 stars
Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration.
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4. Omnisend

Omnisend

Best for: E-Commerce marketing automation

A powerful, easy-to-use platform, Omnisend goes beyond boosting your email campaigns. It also lets you improve your newsletters, boost sales, and minimize cart abandonment with the help of e-commerce marketing automation and segmentation. 

With Omnisend, you’re also able to tap into SMS as a marketing channel, allowing you to deliver a consistent customer experience across various channels. 

Key Features:

  • Lets users create on-brand emails (email templates and drag-and-drop email builder)
  • Automation library with pre-built workflows
  • Segmentation capabilities
  • Customizable forms compliant with TCPA and GDPR guidelines
  • Comprehensive campaign and automation reports

Channels:

  • Email
  • SMS
  • Web push notifications
  • Google (Google Customer Match)
  • Facebook (Facebook Custom Audiences)

Pricing: 

It offers a free plan, but its paid plans start at $16 per month for the Standard plan, which lets you reach up to 500 contacts.

4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.8
Ease of Use
4.7
Support
4.7
Overall Score
4.4
Features & Pricing
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking
Email Marketing
Marketing Automation
SMS
Web push notifications
Popups & Forms
Reports
Audience sync for ads
Price starting at:$16
Pros and Cons
SMS marketing integration
Contact sync for ads
eCommerce integrations
No RSS feature limits blog connectivity in campaigns
Support can be slow
Unlimited email sends only offered in Pro plan
Best for: E-commerce marketers
4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.
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5. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue)

Best for: Streamlining marketing campaigns

Brevo is a business marketing platform that’s not just for email and SMS marketing. It’s a comprehensive tool for digital marketing that lets you focus on CRM, marketing automation, transaction email, and segmentation. Furthermore, it lets you create more targeted landing pages for improved visitor experience. Other features include open and click-through reports, email heatmap, A/B testing, and real-time statistics. 

Key Features:

  • Automation capabilities like automated greetings and messages
  • Advanced segmentation
  • Chatbots and automated responses to FAQs
  • Drag-and-drop email editor
  • Customizable deal pipelines
  • Lets users launch and manage Facebook ads
  • Lets you build custom landing pages

Channels:

  • Email
  • SMS
  • Chat 
  • WhatsApp

Pricing:

Brevo offers a free plan, but paid plans start at $25 per month (Starter plan for its Marketing Platform product). Note that each product has different pricing plans and that Brevo also gives you the option to customize your plan. Visit this page to get a better idea of Brevo’s pricing plans.

4.4 out of 5 stars
Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Segmentation
Email Marketing
SMS Marketing
Chat
Shared Inbox
CRM
Marketing Automation
Landing Pages
Signup Forms
Facebook Ads
Transaction Email
Price starting at:$25
Pros and Cons
Deliver time-sensitive information quickly
Advanced Automation included in freemium
Track all customer interactions on one platform
Support can be slow
Bad deliverability rate.
Limited freemium and lite plan.
Bad Drag and drop options.
Best for: Email marketing and marketing automation tools
4.4 out of 5 stars
Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
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6. Brandwatch Social Media Management

Brandwatch Social Media Management

Best for: Comprehensive data coverage

A powerful social media management platform, Brandwatch is an all-in-one tool that lets you manage your social media channels, engage and communicate with your audience, track your performance, and more. 

It also has a social listening tool called Listen, which is powered by Brandwatch. This feature lets you monitor conversations and identify emerging trends from up to 100 million online sources. In addition to these features, Brandwatch also offers the following services for different types of social media marketers:

  • Analytics
  • Automated publishing
  • Content management
  • Hashtag tracking 
  • Sentiment analysis
  • Reputation management

Key Features:

  • Integrated content calendar
  • Customizable cross-channel inbox
  • Access to historical data
  • Intuitive UX
  • Customizable dashboards
  • Threat monitoring

Channels:

Brandwatch supports the following channels:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • WhatsApp
  • TikTok
  • Google Business Profiles
  • YouTube 

Pricing: 

Available upon inquiry.

Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
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7. Shopify

Shopify

Best for: Simplified creation and management of online stores

Shopify is a powerful all-in-one tool that helps businesses establish a strong online presence. It’s accessible enough to make it easy for beginners to set up or move their business online. 

Like BigCommerce, it’s scalable and has robust features and tools such as storefront design and customization, store management, marketing and SEO, and analytics. Furthermore, Shopify stores are designed to be mobile commerce ready with a built-in mobile commerce shopping cart. This feature lets your customers browse and make a purchase using their mobile devices. 

Aside from letting you create an e-commerce website, Shopify also offers a range of solutions for businesses at different stages. For new e-commerce businesses, it gives access to branding tools for building your brand. Once you’re ready to start selling, find apps to help you sell online or use Shopify Checkout for seamless one-click checkouts. 

For businesses looking to retain and nurture customers, Shopify offers tools for integrated marketing, customer engagement, and customer segmentation. This e-commerce tool also has solutions that can help you manage and scale your business more effectively, such as Shopify Shipping and the Shopify Fulfillment Network.

Key Features:

  • Detailed analytics and marketing reports
  • Unlimited products and bandwidth
  • Fraud analysis
  • Add brand assets
  • Manual order creation

Channels:

  • Online marketplaces like Amazon
  • Social media channels like Facebook, Instagram, and TikTok
  • Email and SMS (Shopify Starter)

Pricing: 

For new e-commerce businesses, Shopify offers the Basic Shopify plan, which starts at $29 per month, billed annually. It also offers Shopify Lite, a plan designed for merchants who are planning to sell in-person or add a “Buy” button to their website. It starts at $9 a month. It’s worth noting that you can’t build an online store using Shopify Lite. For $5 per month, you can access Shopify’s Starter plan, which lets you quickly build a simple e-commerce store and promote your products across social media channels or other channels that let you share a link to your products.

Shopify
4.4 out of 5 stars
Shopify is a leading ecommerce platform that empowers anyone to sell online, sell at a brick-and-mortar store, or anything in between. The platform offers a professional online storefront, payment solutions, and a POS application to power retail sales.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.5
Support
4.4
Overall Score
4.4
Features & Pricing
CRM
Email Marketing
Multi-Channel Marketing
Inventory Management
Multi-Store Management
Returns Management
SEO Management
Price starting at:$32
Pros and Cons
Industry-leading website and store builder
Responsive designs
Easy to scale
Confusing URL structure setup
Multi-language store
Added transaction fees from Shopify
Blog pages may be more challenging to set up
Best for: Small to mid-size on standard plans and Enterprise companies on Shopify Plus.
Shopify
4.4 out of 5 stars
Shopify is a leading ecommerce platform that empowers anyone to sell online, sell at a brick-and-mortar store, or anything in between. The platform offers a professional online storefront, payment solutions, and a POS application to power retail sales.
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8. WooCommerce

WooCommerce

Best for: Medium-sized businesses to large enterprises

A customizable, open-source platform, WooCommerce features a plugin that you can use with any WordPress site, allowing you to set up your online business using your current website. It also has a mobile app that lets you manage your store even when you’re on the go. 

It utilizes a REST API that enables it to be flexible, scalable, and easy to integrate with various services, including marketing, payments, Google Analytics, and accounting. Aside from helping you launch an e-commerce store, you can also use this WordPress-based platform to build e-commerce stores for other businesses. To date, 3.9 million online stores have been built using WooCommerce.

Key Features:

  • Extensive documentation for user guidance
  • Multi-currency and multilingual content support
  • Option to add Jetpack tool to improve security and access tax and shipping services
  • Seamless ordering system that covers different aspects of order generation
  • Allows customers to create in-store accounts

Channels:

Woo Marketplace lets you access a range of solutions and channels. These include sales channels like:

  • Google Shopping
  • Etsy
  • Pinterest
  • Facebook
  • Google Ads and Listings

Pricing: 

WooCommerce is free to add to any WordPress site. Note that while the platform is free, you may still need to pay various fees, like hosting and domain fees, store management costs, and payment gateway costs. The great thing about WooCommerce is that it gives you more control over your budget since the abovementioned costs are customizable.

WooCommerce
4.3 out of 5 stars
WooCommerce is a leading ecommerce platform for individuals and businesses looking to create their own online store. Their customizable, open-source eCommerce platform runs on Wordpress and provides themes, payment options, shipping options, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.2
Support
3.9
Overall Score
4.3
Features & Pricing
Email Marketing
Promotions Management
Reviews Management
Templates
Data Security
Inventory Management
Returns Management
SEO Management
Mobile Access
Price starting at:$25
Pros and Cons
Advanced features for larger online stores
Customer and store administrator accounts
Many free and paid designs
Thorough setup process covers all the bases
Inxperienced Wordpress users may suffer with setup
No centralized support
Some external extensions are clunky, may not work
Best for: Small to large sized retail outlets
WooCommerce
4.3 out of 5 stars
WooCommerce is a leading ecommerce platform for individuals and businesses looking to create their own online store. Their customizable, open-source eCommerce platform runs on Wordpress and provides themes, payment options, shipping options, and more.
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9. Squarespace

Squarespace

Best for: All-around website building

If you’re looking to build a website for your business, Squarespace is one of the best e-commerce tools you can use. Aside from creating an e-commerce website, you can use Squarespace to create a portfolio or a blog for showcasing and monetizing your work. Being a versatile tool, Squarespace lends itself well to selling not only physical products but also digital content. 

To enhance its versatility and better tailor it to your needs, Squarespace features several integrations for blocks, blogging, commerce, design, domains and email, marketing, and online ordering, among other services.

Key Features:

  • Lets you create mobile-optimized websites
  • Free custom domain
  • Advanced website analytics for higher-tier plans
  • Access to customizable templates
  • Integrated commenting system
  • Custom CSS
  • Drag-and-drop editor

Channels:

  • Online sales channels like Facebook and Instagram
  • Mailchimp integration for email marketing
  • In-person sales channels with the Squarespace POS

Pricing: 

All prices listed below are billed annually:

  • Personal – $16/month
  • Business – $23/month
  • Commerce (Basic) – $27/month
  • Commerce (Advanced) – $49/month

10. Top 57 E-Commerce Tools for Businesses and Startups in 2024

Best for: Beginners looking to build a professional-looking website

Wix is a beginner-friendly platform for building websites. With Wix, you can create websites even without knowing how to code, thanks to its intuitive drag-and-drop interface.

It has over 500 professionally designed templates for your blog, business, or portfolio. It also has built-in tools that are useful for growing your online business. These include an online scheduling software, custom domains, SEO tools, and a logo maker. 

It has other professional features that let you manage your website, like its Wix Artificial Design Intelligence (ADI), analytics, free hosting, social tools, and contact management. Its integrations cover categories from marketing and selling online to design elements and communication.  

Key Features:

  • Multilingual support
  • Built-in social media integration
  • Built-in analytics tool with pre-built reports
  • Extensive e-commerce tools
  • Access to a robust media library (Wix Editor)

Channels:

Wix supports a wide range of leading channels, including:

  • Amazon
  • eBay
  • Facebook
  • Wish 
  • Your own branded app

Pricing: 

Website plans start at €6.54/month (Connect Domain plan), while its business and e-commerce plans start at €23.80 a month for Business Basic. Note that all prices include VAT.


11. Hubspot

Hubspot

Best for: Businesses looking for a scalable CMS solution

The HubSpot Website Builder is a content management system (CMS) platform that’s designed for small business owners, developers, marketers, and IT teams. It lets you create personalized websites that are optimized for your target audience and for conversions. Its drag-and-drop editor lets you create and revise pages even without custom codes. 

This website builder comes with pre-built website themes and features a fully integrated CRM. It also lets you conduct adaptive testing, allowing you to easily and continuously optimize your website. It integrates with popular apps such as Canva, Wix App, JotForm, Slack, and Zoom, helping you create a more powerful website. 

Key Features:

  • Access to a range of free tools (marketing, sales, CMS, and more)
  • Support for multi-language content creation
  • Users and teams permissions
  • Custom report builder
  • Lets users add payment links to their websites
  • SEO recommendations 
  • 24/7 security team and Web Application Firewall

Channels:

The HubSpot CMS supports dozens of apps and integrations, including:

  • E-commerce channels like Shopify, WooCommerce, and BigCommerce
  • Social media channels like LinkedIn, Twitter, Instagram, and YouTube

Pricing: 

CMS plans start at $23 per month (billed annually) for the Starter version, while the Starter CRM Suite starts at $30/month (billed annually). The Professional CMS plan starts at $360/month when billed annually.


12. Square Online

Square Online

Best for: New businesses and businesses that want to manage orders online and in-store

Square offers several e-commerce solutions for various business types, including retail, food and beverage, professional services, and large businesses.  It enables you to create an online store, generate payment links, and add payments to your site. With its secure payment processing, your customers can make safe and simple online payments via Apple Pay, Google Pay, Cash App Pay, and the exclusive Square Pay feature. 

To help keep your business secure, Square employs machine learning, which can block threats, like payment fraud, and lets you set alerts for better risk management. It also features seamless syncing across Square POS systems, keeping your online and in-store records in sync for enhanced order and inventory management.   

Key Features:

  • Lets users launch mobile-ready websites quickly
  • Support for multi-channel selling
  • Inventory management
  • Access to SEO tools
  • Real-time shipping rate calculator
  • Extensive payment methods
  • Built-in Afterpay feature

Channels:

You can integrate Square Online with various social media platforms like Facebook Shops, TikTok, and Google Product Listings for social commerce.

Pricing: 

  • Free – No monthly fees
  • Plus – $29/month, billed annually
  • Premium – $79/month, billed annually

Note that Square fees vary depending on whether you’re opting for in-person payments, remote payments, or custom builds. Furthermore, three factors, namely software fees, hardware fees, and processing fees, determine how much it’ll cost to work with Square.

Sales and Marketing Tools

Square Online
4.7 out of 5 stars
Square helps facilitate online selling. Merchants who use Square can sell online, ship orders and offer curbside pickup or local delivery, no matter the type of business. The platform also partners with Instagram, Facebook and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.7
Support
4.4
Overall Score
4.7
Features & Pricing
CRM
Email Marketing
Multi-Channel Marketing
Promotions Management
Reviews Management
Templates
Inventory Management
Multi-Store Management
Returns Management
SEO Management
Mobile Access
Price on request
Pros and Cons
Easy store setup
Simple tie-in with other Square products/services
SEO and marketing tools
Revenue/cost calculation
Limited design options
Lack of options for checkout
Shipping rate settings can be complicated
Restricted features on lower tier plans
Best for: Retail store, online ordering for a restaurant, enable in-person pickup
Square Online
4.7 out of 5 stars
Square helps facilitate online selling. Merchants who use Square can sell online, ship orders and offer curbside pickup or local delivery, no matter the type of business. The platform also partners with Instagram, Facebook and more.
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13. Yotpo

Yotpo

Best for: Brands that want to bolster their customer retention efforts

Nowadays, social proof is a crucial element that can drive conversions, customer loyalty, and sales. It’s also one factor that can help you stand out from the competition. 

Yotpo is an e-commerce marketing platform that showcases features for SMS marketing, customer reviews and ratings, visual marketing, loyalty, and referrals making it a powerful tool for social proof. You can integrate this into your online store so you can start collecting reviews, ratings, Q&A, and photos from your satisfied customers. 

The platform integrates with popular marketing and e-commerce tools such as Shopify, Adobe, Facebook, Instagram, Google, and Zendesk. 

Key Features:

  • Visual user-generated content (UGC)
  • Lets users migrate existing reviews
  • Advanced auto-publish feature for reviews
  • AI-powered smart features
  • Lets users create custom loyalty and referral programs

Channels:

Yotpo supports several social media, e-commerce, and direct traffic channels, including:

  • Facebook Messenger
  • Shopify
  • Google
  • Facebook

Pricing: 

Yotpo offers different pricing plans for each product. For instance, while Yotpo offers a free plan for Reviews, paid plans for the same product start at $15 per month for the Growth plan, which is designed for new brands.

Yotpo
4.6 out of 5 stars
Customer reviews are one of the best forms of social proof there is, and Yotpo has been the leading force in helping e-commerce businesses collect, publish, and even syndicate reviews for a decade now. 
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Reporting
4.5
Integrations
4.8
Overall Score
4.6
Features & Pricing
Reviews Management
Mobile Access
Loyalty Program Management
Price starting at:$9
Pros and Cons
Automated review requests can prompt even the uninitiated to leave feedback
AI powered Smart Prompts help to guide customers into submitting detailed and useful reviews
Partnerships with Google and Facebook take feedback from your website and shares it with a much wider audience 
Too many different plans and pricing levels
Analytics leave you in the dark about customer demographics
Best for: Small, Medium, and Large businesses
Yotpo
4.6 out of 5 stars
Customer reviews are one of the best forms of social proof there is, and Yotpo has been the leading force in helping e-commerce businesses collect, publish, and even syndicate reviews for a decade now. 
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14. CrazyEgg

CrazyEgg

Best for: Evaluating web traffic and analyzing user behavior

Do you want to keep track of your website’s performance and see which areas you need to improve on? What about conversion or why visitors aren’t converting? Crazy Egg gives you a glimpse of your site’s performance and which links visitors tend to click with heat maps. It also has tools, such as UX/UI Audits, Customer Analysis, and Testing, that would enable you to optimize your pages for increased conversions. 

Key Features:

  • Behavior tracking
  • Behavioral analytics
  • Heatmaps and scrollmaps
  • Session recording 
  • Surveys 

Channels:

  • Shopify

Pricing: 

Plans start at $29 per month for the Basic plan.

Communications and Email Marketing Tools


15. Smarter Contact

Smarter Contact

Best for: Real estate businesses that want custom solutions

Smarter Contact is an omnichannel messenger platform that’s created to help businesses nurture leads. The platform is easy to use, and with just a couple of clicks, you can create a customized marketing campaign and automatically follow up with leads. It also offers a built-in CRM so that you can create your contact list in one place and an intuitive, customizable grading system so that you can filter your leads according to their level of interest. 

While it’s designed primarily for real estate businesses, Smarter Contract is a versatile marketing tool that also caters to automotive and fitness-related businesses. You can also use it for general sales and marketing, as well as for event promotions and staffing needs.

Key Features:

  • Texting automation
  • Built-in CRM
  • Custom campaigns 
  • Tier 1 skip tracing 

Channels:

Smarter Contract doesn’t specify the channels it supports, but it does integrate with CRM systems like Zapier, Reisift, and HubSpot.

Pricing: 

  • Business plans start at $149/month (Starter), billed annually
  • Enterprise plans start at $799/month (Elite Plus 20k), billed monthly

As of writing, all of Smarter Contract’s Enterprise Plans are billed monthly.


16. EngageBay

EngageBay

Best for: Customer acquisition and sales management

EngageBay is a CRM platform that lets you engage your customers and automate marketing processes. It’s a unified software that features a suite of tools, providing you with solutions from automation and landing pages to milestone tracking, web analytics, and A/B landing pages. It also seamlessly integrates with apps such as Plivo, Zapier, QuickBooks, Stripe, and Shopify. 

Key Features:

  • Marketing and sales automation
  • Customer service capabilities
  • 360-degree customer view
  • Easy-to-use CMS

Channels:

EngageBay’s multichannel campaign management capabilities can support channels like websites, social media, direct mail, and email. 

Pricing:

EngageBay offers a free plan for users, while the all-in-one Basic plan starts at $12.74 per user per month when billed biennially. Additionally, you can also opt to pay for the exact service that you need. For example, if you only need EngageBay’s CRM and Sales Bay, its Basic plan starts at $11.04 per user per month when billed biennially. Check out the complete range of plans here.

engagebay-logo
4.5 out of 5 stars
This simple and affordable marketing and sales CRM software has everything small businesses and start-ups need to convert visitors to happy customers. Businesses can scale faster with their comprehensive tools, including marketing automation, help desk, live chat, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.9
Overall Score
4.5
Features & Pricing
A/B Testing
Segmentation
CRM
Marketing Automation
Email Broadcasts
Drag and Drop Email Builder
Email Templates
Drag and Drop Landing Page Builder
Email Analytics
Landing Page Analytics
Web Forms & Web Pop-ups
Forms & Landing Pages
Email Sequences
Email Template Builder
Milestone Tracking
Push Notifications
Price starting at:$12.74
Pros and Cons
An integrated platform enables all features to be accessed from one dashboard.
Easy to design interactive emails.
The customer service team is very responsive.
Landing page templates are very limited.
No SMS Function.
Some missing features such as missing Google Meet, and location in calendar event.
Best for: Small to medium size businesses
engagebay-logo
4.5 out of 5 stars
This simple and affordable marketing and sales CRM software has everything small businesses and start-ups need to convert visitors to happy customers. Businesses can scale faster with their comprehensive tools, including marketing automation, help desk, live chat, and more.
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17. Mailchimp

Mailchimp

Best for: Small businesses looking to boost their marketing efforts

Designed for small businesses, Mailchimp helps get you online, from having a custom domain to creating a website to sell your products. It also enables you to create multichannel campaigns using email, landing pages, digital ads, social posts, and postcards. In addition to these features, it also has:

  • Audience tools, including marketing CRM, audience dashboard, and segmentation
  • Creative tools such as content studio, campaign templates, and dynamic content
  • Automation tools, which include customer journeys, transaction email, and pre-built automations
  • Insights tools such as reports and analytics, A/B testing, and smart recommendations

Key Features:

  • Drag-and-drop designer
  • Campaign manager to streamline omnichannel marketing efforts
  • Seamless app integration
  • Content optimizer
  • Audience management capabilities like behavioral targeting and predictive demographics
  • Access to AI marketing tools like generative AI

Channels:

  • Email
  • Landing pages
  • Digital ads
  • Social media
  • Third-party sales channels

Pricing:

Pricing starts at $13 per month for the marketing platform, while plans for websites and commerce start at $10. Rates for transactional email vary. The Marketing Platform rates can also differ depending on the number of contacts you have. As of writing, Mailchimp is offering one month free for the Essentials and Standard plans (Marketing Platform).

Mailchimp
4.8 out of 5 stars
Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Reporting
5.0
Overall Score
4.8
Features & Pricing
CRM
Email Marketing
Price starting at:$13
Pros and Cons
Free plan that’s actually useful
Tons of automations; you can even automate some of the automations
Creative Assistant enables even the most artless users to send good-looking emails
Several ways to target mailings to the right people
No onboarding or configuration services available
Limited support at the lower end of the subscriptions
Workflow is unclear
Best for: Small, Medium, and Large Businesses
Mailchimp
4.8 out of 5 stars
Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.
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18. Convertkit

Convertkit

Best for: Creators who want to build and monetize their audience

Designed for bloggers, creators, and e-commerce marketers, ConvertKit is a customizable platform for growing your audience, building your community, and generating revenue. It has a diverse range of tools for email marketing, landing pages, commerce, email sign-up forms, email automation, and integrations. 

ConvertKit also lets creators sell their digital products directly on the platform. Alternatively, users can use third-party e-commerce tool integrations, such as Shopify and WooCommerce, to monitor sales information.

Key Features:

  • Fully customizable landing page templates with no code necessary
  • GDPR-compliant opt-in forms 
  • Customizable product pages
  • Comprehensive dashboard for sales
  • Integrated payment processing 

Channels:

  • Landing pages
  • Email
  • Social media 

Pricing: 

The good news is that ConvertKit is free to use up to your first 1,000 subscribers if you’re a new creator. Monthly paid plans for growing and established creators start at $9 and $25, respectively, for up to 300 subscribers.

4.5 out of 5 stars
Convertkit helps online creators manage their email marketing with simple, straightforward marketing tools to help turn readers into subscribers. Use their visual automation builder and customizable forms to build targeted, well-timed content optimized to grow your business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Support
4.4
Overall Score
4.5
Features & Pricing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Segmentation
CAN SPAM Compliance
List Management
Marketing Automation
Event Triggered Actions
AB Testing
Price starting at:$9
Pros and Cons
Comprehensive forms with advanced features
Flexible list management with tags
Paid newsletter feature
Email editor has limited design options with no preview
Only three customizable, simple templates
Basic analytics
Best for: Creators
4.5 out of 5 stars
Convertkit helps online creators manage their email marketing with simple, straightforward marketing tools to help turn readers into subscribers. Use their visual automation builder and customizable forms to build targeted, well-timed content optimized to grow your business.
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19. Sleeknote

Sleeknote

Best for: Businesses that want to leverage website pop-ups for marketing

Designed for medium, large, and enterprise-level e-commerce stores and SaaS businesses, Sleeknote is a versatile pop-up builder. Aside from capturing emails, it helps you create a more personalized visitor experience through features such as recommendation, promo, or explainer guide pop-ups. Drive more revenue and prevent cart abandonment with relevant and personalized products or offer pop-ups, such as when you’re upselling or cross-selling items or highlighting a product’s additional benefits.

It integrates with various email marketing and CRM software, including Klaviyo, Campaign Monitor, HubSpot, Mailchimp, Brevo, Omnisend, and Kajabi.

Key Features:

  • Drag-and-drop pop-up builder
  • Tag, search, and filter functionalities
  • Scheduled campaign activation
  • Custom integrations
  • Behavior-based audience segmentation
  • Lets users add interactive elements like quizzes and spin-to-win pop-ups (gamification)

Channels:

  • Website and website pop-ups

Pricing:

Pricing starts at $55 per month when billed annually.

4.6 out of 5 stars
Sleeknote specializes in conversion rate optimization. This tool helps email marketers convert visitors into subscribers with pop-ups, widgets, forms, gamification and floating bars.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.8
Overall Score
4.6
Features & Pricing
A/B Testing
Dynamic Content
Landing Pages/Web Forms
Segmentation
Customer Surveys
Subscriber Management
Reporting/Analytics
Advanced Analytics Page
Goal Tracking
Split Testing
SleekBox Performance Comparison
Campaign Analytics
Price starting at:$49
Pros and Cons
User friendly platform
Personalized popups wirth easy integration
Drag & drop elements
Expensive price point
Design tools look outdated
No free trial
Best for: Medium, large, and enterprise e-commerce stores and SaaS businesses
4.6 out of 5 stars
Sleeknote specializes in conversion rate optimization. This tool helps email marketers convert visitors into subscribers with pop-ups, widgets, forms, gamification and floating bars.
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20. EmailOctopus

EmailOctopus

Best for: Users who want to simplify email marketing

EmailOctopus provides you with simple yet powerful tools to scale your business. It provides you with ready-to-use templates and a drag-and-drop editor for building your own templates. It also lets you create targeted and personalized messages through its segmentation feature, allowing you to produce more powerful emails for better engagement.

Other tools let you easily create sign-up forms and landing pages that you can customize using integrations. EmailOctopus also has an automation feature for campaigns that helps you save time while enabling you to reach new subscribers. 

Key Features:

  • Customizable forms
  • Easy-to-use email editor
  • Real-time campaign monitoring
  • Access historical overview of user activity

Channels:

  • Email
  • Social media (by linking such channels to email campaigns)

Pricing:

It currently offers two plans: the Starter plan, which is free, and the Pro plan, which starts at $8 per month.   

Social Selling Tools

4.4 out of 5 stars
EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Analytics/ROI Tracking
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Segmentation
List Management
Segmentation and Tags
Import Email Lists
Drag and drop Email Editor
Developer API
App Integrations
GDPR Compliant
Campaigns builder
Landing page builder
Analytics integrations
Automation
Reporting
Price starting at:$8
Pros and Cons
Affordable pricing with good pro plan.
Great Customer Service with email and live chat.
Good responsiveness to different devices.
No landing page builder.
Limited Segmentation.
Direct integration not available.
Best for: Organisations and businesses
4.4 out of 5 stars
EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less.
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21. HypeAuditor

HypeAuditor

Best for: Brands that want to run more efficient influencer marketing campaigns

An AI-powered influencer marketing platform, HypeAuditor promotes transparent influencer marketing with its AI fraud detection feature. Moreover, it offers a full stack of solutions for various stages of influencer marketing, from discovering the right influencers for your brand to managing and monitoring your campaigns. HypeAuditor also has more than 35 in-depth metrics for analyzing accounts, including audience location, authenticity and reachability, and audience quality.

Key Features:

  • Influencer discovery
  • Updated influencer database
  • Fraud activity detection
  • Market analysis toolkit
  • Notable features designed for influencers like personalized account insights and weekly performance and metrics updates

Channels:

  • Social media channels like Instagram, TikTok, and YouTube

Pricing:

Book a free demo or contact HypeAuditor to request pricing details.

Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection,

Channels: Instagram, YouTube, TikTok, Twitch, Twitter


22. LinkedIn Sales Navigator

LinkedIn Sales Navigator

Best for: Brands that want to improve their social selling efforts

LinkedIn Sales Navigator is a B2B social selling tool that helps you find and segment qualified leads on LinkedIn. The tool gives you the data and insights you need, so you can prioritize top accounts. One of its best features is that it uses data to monitor buyer intent signals, allowing you to identify buyers when they’re in the market and ready to engage. 

The Sales Navigator also gives you insights into buyer intent capabilities, helping you identify the best opportunities to engage with prospects. Moreover, the tool works with LinkedIn’s Social Selling Index (SSI), a formula used to assess your social selling efforts based on four elements.

Key Features:

  • CRM integrations
  • Advanced Search filters
  • Comprehensive sales insights 
  • Real-time prospect updates

Channels:

  • B2B

Pricing:

Contact LinkedIn sales for pricing details.


23. NapoleonCat

NapoleonCat

Best for: Small businesses and influencers who want to easily manage multiple social media accounts

NapoleonCat is a social media marketing and management platform that’s designed for small businesses, e-commerce businesses, agencies, and enterprises. It’s capable of performing social customer service, social media analytics, scheduling, agency and team management, tracking engagement, and automation for streamlining operations.

It’s a time-saving tool that lets teams save up to 70% of their time and energy. Its capabilities include:

Key Features:

  • Social inbox
  • Auto-moderation
  • Report automation and scheduling
  • Centralized dashboard for managing different social media platforms
  • Competitor analysis

Channels:

  • Social media platforms like Facebook, Instagram (Business and Ads), and TikTok (business and private accounts)
  • Google My Business

Pricing:

Plans start at $27 per month (Standard plan) when billed annually. This covers three profiles and one user.

Analytics, Conversion Rate Optimization, Research, and Search Engine Optimization (SEO) Tools

NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.8
Reporting
4.9
Overall Score
4.6
Features & Pricing
Automated Publishing
Analytics/Reporting
Content Calendar
Facebook Ads Moderation
Competitor Tracking
Moderator Activity Reports
Sentiment Mapping
Language Translation
Social Inbox
Price starting at:$27
Pros and Cons
Publishing and scheduling to social media
In-depth analytics on social profiles
Social inbox that consolidates messages
Multi-hashtag searches
Confusing billing options
Glitchy interface
Difficult-to-use interface
Best for: Small businesses, e-commerce, agencies, marketers, digital influencers
NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.
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24. SurveyMonkey

SurveyMonkey

Best for: Businesses that want to create engaging and customizable online surveys

SurveyMonkey makes it easy to create surveys, collect responses, and analyze the results. It offers a wide range of customizable templates that you can use to measure customer satisfaction, online attitudes, and employee engagement. It also offers a market research survey template that online brands and startups will find very useful. 

Once you’ve created your survey, you can send it via a web link, email, text message, or use social media like Facebook. As all the surveys are optimized for mobile and data can be collected offline, your audience will have no difficulty completing your surveys. 

Then, to help you combine all the data, you can use features and tools like automated charts and graphs and filters. It also offers benchmarks so that you can compare the results within categories to help you make sense of the numbers. 

Key Features:

  • AI-powered insights
  • Custom audience screening
  • Market research services like translations and custom reporting
  • Built-in reports and advanced dashboards
  • Collaborative survey building 
  • Access to extensive toolkits for different use cases

Channels:

  • Websites
  • Email
  • SMS
  • Social media

Pricing:

Pricing for team plans starts at $25 per user per month.


25. Moz Pro

Moz Pro

Best for: Small businesses, agencies, and enterprise companies that want to improve their SEO efforts

Moz is an SEO software that’s designed to boost your traffic, rankings, and search visibility. This SEO toolset is capable of conducting technical site audits, rank tracking, backlink analysis, and keyword and link research, enabling you to gain insight and create an optimized website. 

Moz also has features and tools such as access to comprehensive research data and automated reporting that can help you craft an effective SEO strategy. It offers four solutions with varying plan rates:

  • Moz Pro, the essential SEO toolset for keyword research, link building, page optimization, and more
  • Moz Local for improved local SEO visibility
  • STAT for SERP tracking and analytics
  • Mozscape API with accurate link metrics for more effective SEO

Key Features:

  • Rank tracking
  • Keyword explorer
  • Site crawl and audits
  • On-page optimization functionalities
  • Link Explorer feature

Channels:

  • Social media
  • Email
  • Content 
  • Search engine advertising 

Pricing: 

Moz Pro pricing starts at $79 per month when billed annually.

Moz Pro
4.6 out of 5 stars
Built by the earliest SEO experts in the industry 15 years ago, Moz Pro is at this point synonymous with search engine optimization.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Reporting
5.0
Integration
4.0
Overall Score
4.6
Features & Pricing
SEO Management
SEO Auditing & Monitoring
SEO Content & Rankings
Keyword Research
SEO Reporting
Competitor Analysis
Data Visualization
White Label
Price starting at:$99
Pros and Cons
Doesn’t just give data, but teaches you the importance of each metric and how to improve
Site crawling performs an exhaustive health check of your website
List feature aggregates data for the keywords and links that are most important for you to monitor
Some of the tools could be overwhelming for SEO newbies, even with an explanation
Customers complain about long waits for onboarding session means, say the first month is essentially a wash
Best for: Small, Medium, and Large Businesses
Moz Pro
4.6 out of 5 stars
Built by the earliest SEO experts in the industry 15 years ago, Moz Pro is at this point synonymous with search engine optimization.
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26. SEMrush

SEMrush

Best for: Businesses that want to target multiple marketing channels

Semrush is a powerful, versatile tool that lets you do SEO, content marketing, and market research, as well as build an effective social media strategy. Its suite of tools lets you:

  • Analyze a domain’s backlink profile
  • Track SERP positions regularly
  • Discover national and local keywords
  • Audit your content based on metrics
  • Track brand mentions 
  • Analyze website traffic
  • Craft and analyze targeted ads 
  • Optimize ad spend 
  • Optimize your ads on your social media channels
  • Perform an analysis of your competitors’ accounts

Key Features:

  • Access to historical data
  • Market research
  • On-page SEO
  • Content optimization 
  • Access to website monetization tools

Channels:

  • Social media
  • Paid search
  • Display ads
  • Amazon 

Pricing: 

Plans start at $108.33 per month when billed annually.

SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Support
4.4
Overall Score
4.5
Features & Pricing
Competitive Analysis
Direct Publishing
Social Media Calendar
Analytics/Reporting
Teams/Collaboration
Brand Monitoring
Content Amplification/Boost
Price starting at:$129.95
Pros and Cons
Easy to use for both clients and managers
Constantly updating features
Excellent keyword research tool
Comprehensive historical trends research
Some discrepency between Semrush and Google Search Console
Limited student access
Poor user management
Best for: Businesses of all sizes
SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.
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27. Ahrefs

Ahrefs

Best for: Content marketers, enterprise companies, agencies, SaaS companies, and e-commerce businesses

Billed as an all-in-one SEO toolset, Ahrefs lets you:

  • Optimize your website with Site Audit
  • Use Site Explorer for competitor analysis
  • Employ Keywords Explorer to find out what visitors are searching for
  • Use Content Explorer to gain insight from content produced within your industry
  • Monitor your ranking progress with Rank Tracker

Ahrefs is an easy-to-use and accessible platform for growing search traffic that’s used by content marketers, bloggers, SaaS businesses, agencies, and e-commerce businesses. 

What sets it apart from other platforms is it employs proprietary data. It also has access to comprehensive industry data for optimized results. Additionally, it has a collection of free SEO tools that you can use to improve your ranking and drive organic traffic to your site. These include:

  • Free Keyword Generator
  • SERP Checker
  • Backlink Checker
  • Ahrefs SEO Toolbar
  • Website Authority Checker 
  • YouTube Keyword Tool

Key Features:

Aside from the capabilities mentioned above, below are some of Ahrefs’ other notable features:

  • Batch analysis
  • Domain comparison with content gap analysis
  • Historical data comparison
  • Backlink performance monitoring

Channels:

  • Organic search
  • Social media
  • Video marketing
  • Advertising
  • Email marketing

Pricing:

Pricing starts at $83 per month when billed annually.


28. Google Analytics 

Google Analytics 

Best for: Monitoring content performance

Google Analytics is a digital analytics software that lets you use free tools for data analysis for SEO or marketing campaigns. It’s capable of monitoring the performance of your marketing, content, and products, among other aspects.

 By leveraging this information, along with Google’s machine learning capabilities, this tool helps you make smarter decisions for your business. Google describes this service as a simple and easy-to-use tool that allows you, the website owner, to measure how your visitors interact with your site’s content through JavaScript tags. 

It’s a helpful option that allows small- and medium-sized businesses to get accurate data that can help them craft a winning business strategy. 

Key Features:

  • Built-in automation
  • Real-time reporting 
  • Advertising workspace
  • Data collection and management 

Channels:

Google Analytics supports several channels, including:

  • Websites 
  • Paid search
  • Apps 
  • Organic search 
  • Email 

Pricing:

Free


29. Kissmetrics

Kissmetrics

Best for: Businesses that want to leverage customer data for growth

Kissmetrics leverages actual user behavior, giving you a more holistic approach to data. It also gives you an omnichannel glimpse of a customer’s buyer’s journey, letting you discover drop-off points for your site flow. This platform currently has two versions: Kissmetrics for SaaS and Kissmetrics for E-Commerce. 

Kissmetrics for SaaS lets you:

  • View key metrics 
  • Better understand populations and cohorts
  • Have access to comprehensive customer activity reports
  • See the features that help trial users convert

Kissmetrics for E-Commerce has similar services to Kissmetrics for Saas and also starts at $299 per month. However, Kissmetrics for E-Commerce is designed for businesses that conduct most of their transactions via web or mobile, generate between $500,000 and $5 million in monthly sales, and have up to 5 million monthly tracked unique visitors.

Key Features:

  • Instant key metrics
  • Insight into drop-off and friction points
  • Robust reporting tools 

Channels:

  • Direct
  • Organic
  • Referral
  • Paid
  • Social 

Pricing:

This feature-rich platform starts at $199 per month for three seats.


30. Think with Google 

Think with Google 

Best for: Marketers, advertisers, and creators

Think with Google is a useful resource for understanding data and trends. It enables you to stay informed about industry trends, marketing strategies, or consumer behavior. It also gives you access to tools that help you have better marketing and analysis, deliver a better digital experience for users, and more. These free tools include:

  • Data Shorts for staying updated with the latest news through bite-sized visual stories
  • Test My Site, which lets you test your mobile site 
  • Create with Google, which has resources and tools that you can use for crafting effective campaigns
  • Google Trends provides you with real-time search trends so you can monitor consumer search behavior

Key Features:

  • Consumer insights
  • Find My Audience tool for audience-based insights
  • Grow My Store tool

Channels:

  • Advertising 
  • App and mobile
  • Search 

Pricing:

Free


31. Qualtrics XM

Qualtrics XM

Best for: Companies that want to uncover new opportunities for growth

Qualtrics XM is a versatile tool that acts as an advanced survey tool, gives you access to powerful, predictive analytics, and lets you build customizable workflows for improved operations efficiency. 

Qualtrics also offers a range of services that can cater to your specific needs. For example, it has the Qualtrics DesignXM that lets you create a more compelling and effective product, service, or brand design that your audience, customers, and employees want next. 

It also has the Qualtrics CustomerXM, which is a listening engine that employs predictive intelligence and analytics. This is capable of reducing customer churn and increasing your customer lifetime value. 

Qualtrics XM is all about helping you deliver unparalleled experience management through data and analytics, thus allowing you to develop a framework for improved customer and employee experiences. 

Key Features:

  • Access to several dedicated platforms for experience management
  • Automation
  • Smart analysis and recommendations
  • Access to the Qualtrics XM listening engine
  • Experience iD functionalities 
  • Enterprise-grade security

Channels:

  • Email
  • Web
  • Mobile
  • Social media 
  • SMS

Pricing:

Contact Qualtrics XM for pricing details.

Advertising Tools


32. Adroll

Adroll

Best for: Streamlining how ads are launched, managed, and analyzed

The AdRoll platform employs more than 10 years of data collected from brands and shoppers to help you grow your business. It’s a marketing platform that has a retargeting service that enables your ads to reach the right people, as well as:

  • Minimize cart abandonment
  • Increase conversions
  • Bring back visitors and reduce bounce rate
  • Improve brand awareness
  • Build customer loyalty 

It’s also capable of letting you reach more customers and monitoring your campaigns’ performance while enabling you to protect your customers’ data. 

AdRoll integrates with some of the biggest names in e-commerce, including Shopify, WooCommerce, BigCommerce, and Magento.

Key Features:

Note that some of the features listed below are only available when you sign up for the Marketing & Ads Plus plan:

  • Display advertising for retargeting and brand awareness campaigns
  • Connected social advertising
  • Email marketing functionalities 
  • Automation builder
  • Measurement and attribution 
  • Segmentation capabilities 

Channels:

  • E-commerce
  • Display ads
  • Digital video ads
  • Native ads
  • Social media
  • Mobile ads 

Pricing: 

AdRoll pricing is as follows:

  • Ads – Pay-as-you-go basis
  • Marketing & Ads Plus – Starts at $36/month

33. AdEspresso

AdEspresso

Best for: Businesses and brands that want to optimize their social media and search ads

AdEspresso by Hootsuite lets you find the right audience for your ads through split testing and optimization. With it, you can:

  • Create Facebook, Instagram, and Google Ads campaigns
  • Manage your advertising channels efficiently
  • Get actionable insights 
  • Collaborate with your clients
  • Have access to resources that will improve your marketing skills

Key Features:

  • Lets users split test ads on Facebook, Instagram, and Google Ads
  • Dynamic ads
  • Allows users to create bespoke optimization rules
  • Granular view of campaign data

Channels:

  • Social media
  • Google Ads

Pricing:

AdEspresso’s Starter plan goes for $49 per month when billed annually and has an ad spend limit of $1,000 per month. 

Customer Service or Support Tools

AdEspresso
4.8 out of 5 stars
An ads manager that works with Facebook, Instagram, and Google, AdEspresso takes their targeted marketing to new heights with greater control, insights, and automations.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Reporting
5.0
Integrations
4.0
Overall Score
4.8
Features & Pricing
CRM
Multi-Channel Marketing
Promotions Management
Price starting at:$49
Pros and Cons
Built-in A/B testing of ads with very little setup required
Automated optimization moves budget from underperforming ads to ones that are resonating with audiences
Better reporting than the ad platforms it supports, featuring real metrics like sales revenue and newsletter signups
Very basic integrations
Customers complain about support
Best for: Small, Medium, and Large businesses
AdEspresso
4.8 out of 5 stars
An ads manager that works with Facebook, Instagram, and Google, AdEspresso takes their targeted marketing to new heights with greater control, insights, and automations.
Visit Website View Profile

34. Zendesk

Zendesk

Best for: Facilitating more efficient omnichannel experiences

Customer service can often be a tricky field. Zendesk is software that lets you give the best possible support to your customers, whether it’s in service or in sales. This powerful platform also doubles as an engagement tool that lets you build better team relationships and manage your sales pipeline more efficiently. 

If you want to provide a customized and innovative customer experience, Zendesk has Sunshine. It’s a platform that boosts productivity by creating streamlined workflows and automating processes. While it has pre-built capabilities, you can configure Sunshine so you can use it to build better customer experiences. 

Key Features:

  • Ticketing system
  • Messaging and live chat
  • Reporting and analytics
  • Answer bot
  • Integrated voice solution

Channels:

  • Websites
  • Mobile apps 

Pricing:

Basic plans start at $19 per agent per month (billed annually) for five agents, while Suite plans start at $55 per agent per month (billed annually) for five agents.


35. Gorgias 

Gorgias 

Best for: E-commerce businesses that want to offer better customer service experiences

As an e-commerce helpdesk, Gorgias is a tool that enables you to provide customers with more robust support faster. Your Gorgias helpdesk acts as a central hub where you can view customer data, edit orders, make refunds, and automate repetitive tasks. This platform can increase conversion rates by:

  • Helping you provide your customers with a more personalized shopping experience
  • Letting you engage with customers even before they visit your website
  • Letting you access multiple support channels such as live chat, text, and social media

Gorgias integrates with more than 30 e-commerce and social media platforms, including Shopify, Shopify Plus, Magento, BigCommerce, Instagram, Facebook, Yotpo, Recharge, and Smile.io.

Key Features:

  • Automation capabilities
  • Support performance 
  • Access to CX benchmarks
  • Support for centralized interactions on various channels
  • Multi-store management capabilities 

Channels:

  • Email
  • Social media
  • Live chat
  • Voice
  • SMS

Pricing: 

Plans start at $50 per month when billed annually.


36. Groove

Groove

Best for: Growing businesses looking for a Zendesk alternative

Groove is a customer service software that’s designed for small businesses. It serves as your team’s central hub for communication and collaboration, allowing you to work together using a shared inbox, respond faster to customer concerns or inquiries, and save time by enabling you to create your own 24/7 self-serve, responsive knowledge base for your customers. 

The platform is easy to set up and takes as little as 5 minutes.

Key Features:

  • Automation
  • Centralized dashboard
  • Mobile-ready solutions

Channels:

  • Email 
  • Social media 
  • E-commerce and payment apps

Pricing:

Intended for use by growing businesses, Groove offers three plans:

  • Standard – $12 per seat per month, billed annually
  • Premium – $20 per seat per month, billed annually
  • Advanced – $40 per seat per month, billed annually

37. LiveChat

LiveChat

Best for: Businesses that want robust functionality in a customer service platform

LiveChat is a complete customer service platform that connects businesses with their customers and drives revenue. It lets you capture qualified leads with custom forms and AI chatbot automations, track sales automatically and see how chats can help boost your revenue, and create engaging product cards that showcase your items.

LiveChat is a tool that combines AI and human resources to give you a more proactive way of addressing customer problems and anticipating their queries, allowing you to respond faster. It integrates with over 200 tools, including HelpDesk, BigCommerce, Mailchimp, WordPress, Google Analytics, and Google Ads, among other integrations.

Key Features:

  • Supports multiple messaging channels
  • Extensive chat tools
  • Chat widget customization
  • Targeted messages (rich greetings, quick replies, and announcements)
  • Encrypted connection

Channels:

  • Chat widget
  • Social media
  • SMS
  • Email
  • Voice and video 

Pricing:

Plans start at $20 per month per agent when billed annually. 

Management Tools


38. Adobe Commerce

Adobe Commerce

Best for: Facilitating personalized shopping experiences

Offered by Adobe, Adobe Commerce lets you create more engaging experiences for your customers by leveraging its innovative technology, global partner ecosystems, and extensions marketplace.

Key Features:

  • Page Builder with a user-friendly interface
  • User Experience, which uses personalization to boost conversion rates
  • Store Fulfillment, which is capable of handling inventory shipping and enabling associates to deliver unparalleled customer experience
  • Integrated B2B functions that offer convenient purchasing options for boosting sales
  • Business Intelligence, where you can centralize your data and define your metrics
  • Marketplace where you can integrate apps such as Stripe and LiveChat for optimal customer experience

Channels:

  • Mobile
  • Marketplaces like Amazon and Walmart
  • Websites 

Pricing:

To get a custom quote, you need to get in touch with the Adobe Commerce sales team. You can also request for a free demo so you can gauge Adobe Commerce’s capabilities and determine whether or not it’s a good fit for your business.


39. Metrilo 

Metrilo 

Best for: Brands looking to leverage customer behavior insights

Metrilo is a plug-and-play e-commerce platform that’s designed to boost your customer retention rates for sustainable growth. It combines e-commerce analytics, e-commerce CRM, email marketing, and an improved understanding of your customers and their unique needs. It has a 5-minute integration and has official plugins for WooCommerce, Magento, and Shopify. 

Key Features:

  • Real-time dashboard
  • Ready-to-use revenue breakdowns 
  • Comprehensive product management reports
  • Assistant, an algorithm that finds insights and gives actionable suggestions

Channels:

While Metrilo doesn’t specify which channels it supports, it does have a web traffic reporting capability that gives insights into your top channels. It also provides revenue breakdown across channels, as well as tracking functionalities for e-commerce acquisition channels. 

Pricing:

Plans start at $99 per month when billed annually. 


40. Brandfolder 

Brandfolder 

Best for: Marketers and creators that want to monitor their digital assets

Brandfolder is a digital asset management platform that helps you keep track of your digital assets securely. It lets you access an intuitive and secure single source of truth, allowing your campaigns, content, and other assets to stay on brand. It implements multiple security measures for identity management, storage and delivery, and ownership to protect and back up your files.

Discover how Brandfolder leverages technology to give you the best in both online and physical security measures. 

Key Features:

  • Access to workflow tools
  • White-labeling capabilities
  • Extensive management tools like bulk tagging and duplicate detection
  • Enterprise-level branding
  • Support for multiple file formats
  • Rights management features like asset approvals and request access capabilities
  • Asset analytics and user insights

Channels:

Brandfolder facilitates asset distribution across online channels like websites, blogs, and social media.

Pricing:

Contact Brandfolder for pricing details or to book a demo.

Order Fulfillment Tools


41. Veeqo

Veeqo

Best for: Businesses that want to simplify their shipping process

Veeqo is one of the top e-commerce tools for startups looking to scale and will help you to streamline multichannel inventory and shipping. It integrates with a number of leading platforms, including Shopify, Amazon, and eBay, and will manage your orders from all the channels on which you choose to sell. 

Not only will it sync your inventory, but it will also help you to ship your orders. In the event that there’s a return, it can help you to process returns too. 

Key Features:

In addition to these features, it also has:

  • Order, sales, and fulfillment reports
  • Dynamic inventory forecasting
  • Bulk printing of shipping labels
  • Live parcel tracking

Channels:

While Veeqo doesn’t specify the channels it supports, it does let you directly integrate all your sales channels.

Pricing:

Veeqo is completely FREE.


42. Shipwire 

Shipwire 

Best for: Growing brands that want to access global fulfillment solutions

Shipwire is a cloud-based platform that specializes in order fulfillment and product distribution. It uses cutting-edge fulfillment technology without compromising its ease of use. 

Shipwire has a user-friendly interface, an extensive developer kit, and an expansive data set that includes elements like sales orders, purchase orders, inventory, warehouses, and work orders. By using it, you can gain access to over 154 Ingram Micro-managed warehouses around the world, boosting your fulfillment solutions for both B2C and B2B commerce.

Key Features:

Shipwire offers a range of fulfillment and third-party logistics (3PL) solutions for brands and retailers, including:

  • E-Commerce fulfillment
  • Warehousing
  • Marketplace fulfillment
  • Dropshipping
  • International cross-border order fulfillment 
  • Order and inventory management 

Channels:

Shipwire supports multiple sales channels, including:

  • DTC
  • Retail
  • Dropship 
  • B2B

Pricing: 

Contact Shipwire to get a quote.


43. ShipMonk

ShipMonk

Best for: Businesses that want 3PL solutions for e-commerce fulfillment

ShipMonk is a 4-in-1 cloud-based software that combines management of your inventory, orders, shipping, and warehouse so you can focus on growing your business. It has strategically located warehouses so you can quickly fulfill orders without breaking the bank. 

Furthermore, it employs warehouse automation for improved picking accuracy, secured storage, and quicker fulfillment times. In addition to these features, this scalable solution also employs enterprise-grade security to protect your data and privacy.

Key Features:

  • Over 75 integrations
  • Multiple national and international warehouses
  • Transparent billing
  • Enterprise-grade security 
  • Returns management 

Channels:

  • E-commerce
  • B2B
  • Retail 

Pricing: 

Costs can vary depending on five main factors:

  • The solution you’re looking for (as of writing, ShipMonk only offers e-commerce fulfillment)
  • Number of orders processed per month
  • Storage requirements
  • Service inclusions 
  • One-off costs – With this feature, you’ll only be charged for the service you use

44. Zoho Inventory 

Zoho Inventory 

Best for: All business sizes that want an integrated solution for inventory management and order fulfillment

Being able to manage your inventory is one of the secrets to success. With Zoho Inventory, you can drive sales and revenue by tracking your orders, managing inventory, and monitoring order fulfillment.  It’s a 3-in-1 software that incorporates stock management, order fulfillment, and inventory control. 

Aside from its multiple shipping integrations, Zoho Inventory also seamlessly integrates with accounting and CRM apps, so using it can allow you to easily manage your contacts and financial data. 

Integrations include Shopify, PayPal, Amazon, Stripe, and Shopify. It also has a mobile app for iOS and Android, so you can get real-time updates anytime, anywhere. 

Key Features:

  • Item management solutions
  • Automation capabilities via webhooks and custom functions
  • Smart features for reporting and analytics
  • Vendor transaction management
  • Sales order management

Channels:

Zoho doesn’t specify its supported channels, but it does support multi-channel sales through integrations with e-commerce channels Amazon, eBay, Etsy, and Shopify. 

Pricing:

Zoho Inventory offers a free plan for up to 50 orders per month. Paid plans start at $59 per organization per month, billed annually.

Productivity Tools


45. Hubstaff 

Hubstaff 

Best for: Businesses that want time tracking for their remote workers

Doing repetitive tasks isn’t just time-consuming, but it also causes you to miss out on other tasks. With productivity tools, such as Hubstaff, you can efficiently track time, boost team productivity, and save time with process automations. 

Hubstaff is an easy-to-use solution for teams that want to uncover and address productivity bottlenecks like inefficient processes. 

Key Features:

Other features include:

  • Payroll management
  • Time tracking
  • Productivity monitoring
  • Detailed reporting 
  • Online timesheets
  • GPS tracking 

Channels:

The Hubstaff website doesn’t specify its supported channels.

Pricing: 

Paid plans start at $4.99 per user per month when billed annually.


46. Asana 

Asana 

Best for: Businesses and organizations looking for a flexible project management solution

Get organized and get more done with Asana, a platform for managing projects, processes, and workflows. It employs a unique Work Graph data model that gives you everything you need to collaborate, hit deadlines, and achieve your goals. It has universal reporting capabilities, as well as automation features for simplified workflows and minimized errors. It also has workload management features for improved distribution and balancing of tasks and projects. 

Key Features:

  • Multiple options for project views (boards, lists, timeline, and calendar)
  • Extensive project management functionalities
  • Real-time workload overview
  • Advanced search
  • Admin controls
  • Integrated communication features

Channels:

The Asana website doesn’t indicate supported channels.

Pricing:

Asana’s Basic plan is free and is suitable for individuals and new teams. For growing teams, paid plans start at $10.99 per user per month when billed annually.


47. FollowUp.cc 

FollowUp.cc 

Best for: Businesses and organizations that want to stay on top of email communications

This lightweight productivity suite lets you keep track of conversations and tasks. Followup.cc lets you set reminders with just one click and lets you schedule follow-ups so you can stay on top of conversations. It integrates with your email platform so you can start scheduling when to send messages, track when your email is opened by a contact, set reminders for specific webpages or social media profiles, and more. 

Key Features:

  • Real-time notifications
  • Lets users schedule follow-ups 
  • Send later feature
  • Email open/click tracking
  • Team reports

Channels:

  • Email 

Pricing: 

Plans start at $18 per month when billed annually.  


48. Trello 

Trello 

Best for: Project management for small to big projects

Trello is a productivity suite that changes the way you and your team work. Use Trello boards, lists, or cards to manage or track projects and organize tasks to improve productivity. It has built-in automation that streamlines tasks and workflows for enhanced efficiency. 

You can do more with Trello by integrating it with work tools such as Confluence, Slack, and Google Drive.

Key Features:

  • Multiple project views
  • Built-in Butler automation 
  • Extensive templates for an array of industries and use cases

Channels:

Trello doesn’t specify its supported channels.

Pricing:

It can be used by individuals and teams for free. For teams that want access to more robust features, paid plans start at $5 per user per month when billed annually.

User Experience Tools


49. Hotjar

Hotjar

Best for: Assessing the visitor behavior and the performance of your website and landing pages

Hotjar is one of the hottest tools for finding out how users are interacting with your business website or landing pages. It uses real-time recordings of website/landing page visits and heatmaps to show you where users like to dwell on your site and which parts they can’t wait to scroll past. Armed with this data, you’ll be in a much better position to improve the user experience. In addition to heatmaps and session recordings, it also offers on-site surveys for a more direct approach. So, if you prefer to receive it straight from your visitors’ mouth, you can use its drag-and-drop builder to create a survey quickly or use one of its pre-built templates.  

Key Features:

  • Multi-device support
  • Smart visitor targeting 
  • Hotjar AI
  • Funnels feature to track conversions

Channels:

  • Websites 
  • Landing pages 

Pricing:

It has a free plan and three paid plans. Pricing starts at €80 per month (billed annually for the Observe product), which includes 500 daily sessions.


50. Qualaroo

Qualaroo

Best for: Businesses that want more in-depth analytics insights

With Qualaroo, you can use quick surveys to deliver more personalized experiences for your site visitors. It uses AI-powered analytics and reports so you can get actionable insights based on visitors’ behavior on your site. Qualaroo lets you access professionally designed questions and templates for user experience insights, feedback on website design and functionality, product feedback, and more. 

Key Features:

  • Proprietary Nudge technology
  • AI capabilities powered by IBM Watson
  • In-app message functionality
  • Multiple options for email notifications
  • Offers multiple targeting options 

Channels:

Qualaroo supports multiple channels, including:

  • Digital and SaaS products
  • Web and mobile apps
  • Websites and mobile sites 

Pricing: 

The Essentials plan starts at $69 per month when billed yearly.


51. LimeSpot

LimeSpot

Best for: Optimizing shopping experiences to boost conversions

LimeSpot is an e-commerce software that helps you create unique and personalized shopping experiences that drive conversions. This data-driven platform lets you create a custom experience throughout every stage of your customer’s buyer’s journey and helps them find the right products at different touch points.  

This smart platform learns from every interaction and is programmed to continuously optimize for enhanced recommendations, targeted updates, and updated inventory status. 

Key Features:

  • Intelligent algorithms
  • LimeSpot Personalizer feature for better control over customization options
  • Real-time audience segmentation
  • Personalized content for email and SMS

Channels:

  • Websites
  • Email
  • SMS

Pricing:

LimeSpot’s Pay As You Grow pricing starts at $15 per month.


52. SearchSpring

SearchSpring

Best for: E-commerce businesses looking to deliver improved shopper experiences

SearchSpring is a search and merchandising platform that’s designed for retailers. This personalization tool offers intelligent site search, automated merchandising, personalized product recommendations, superior site navigation, and e-commerce reports. It helps your site deliver dynamic search results to your audience fast without compromising personalization. 

SearchSpring uses your product data and subjects it to deep analysis or indexing, allowing you to show products that your customers are looking for. 

Key Features:

  • Powerful search algorithm
  • Advanced merchandising features like A/B testing and geo-merchandising 
  • E-commerce site search

Channels:

SearchSpring supports multiple e-commerce channels, including Shopify Plus, BigCommerce, and Shopware.

Pricing: 

Plans start at $599 when billed annually.

Payment Tools


53. Partial.ly

Partial.ly

Best for: E-commerce businesses that want to offer flexible payment plans

Partial.ly lets you offer flexible payment plans to your customers and give them the freedom to shop for what they want at installment terms they can afford. By offering payment plans to your customers, you’re increasing sales and conversions for your business. 

Best of all, Partial.ly integrates with many popular e-commerce and invoicing platforms, enabling you to harness its power without abandoning your current stack. Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Intuit Quickbooks. 

Key Features:

  • Seamless integrations
  • Invoicing solutions to streamline invoicing processes
  • Performance monitoring capabilities

Channels:

Partial.ly doesn’t specify the channels it supports.

Pricing:

Partial.ly charges 5% plus 30₵ per transaction. What sets it apart from other payment platforms is it implements the same pricing across over 135 currencies supported by Stripe.


54. Klarna 

Klarna 

Best for: SMBs and e-commerce businesses that want to reduce shopping cart abandonment

Klarna for Business is a payment platform that’s designed to help businesses attract, convert, and retain customers by offering them flexible payment options and targeted marketing. With Klarna’s payment solutions, businesses of all sizes can enjoy up to a 30% increase in conversion and up to a 45% increase in average order value

For enterprises, Klarna employs AI-powered technology that’ll help you create performance-driven marketing solutions for increased revenue and return on advertising spend (ROAS).

Key Features:

  • Daily sales overview
  • Single-click multiple order fulfillment capabilities 
  • Helps businesses address customer disputes
  • Klarna Search feature
  • Shoppable videos
  • Virtual shopping via the Klarna app or your online store
  • Multiple flexible payment options 

Channels:

Klarna supports several e-commerce platforms, such as Shopify, BigCommerce, and Adobe Commerce.

Pricing:

According to the Klarna for Business Ireland website, its pricing will depend on the market. Moreover, vendors will need to pay a certain amount for the transaction fee. The good news is merchants won’t be charged a registration or monthly fee.

Referral and Retention Tools


55. Referral Candy

Referral Candy

Best for: Automating referral marketing processes

One of the best ways to ensure that more customers know about your business is through referrals. Referral Candy helps you create a referral program that rewards your customers for their referrals while enabling you to track them for insight. 

It’s easy to set up and lets you customize the rewards you’re offering. It also has one-click integration, so you can connect it with other e-commerce, email, developer kit, marketing, and subscription platforms.

Worried about fraud and spam? Referral Candy lets you manage referral fraud so you can take action against any suspicious activities. This, in turn, allows you to maximize your returns. 

Key Features:

  • Retargeting capabilities
  • Automation options for promoting your referral program and rewarding referred purchases
  • Extensive data-driven insights like customer insights and industry benchmarks
  • Customizable templates

Channels:

  • Email
  • Landing page
  • Newsletters
  • Sign-up forms

Pricing:

Plans start at $47 per month, billed yearly, plus a 3.5% commission fee.


56. Smile.io  

Smile.io  

Best for: Small businesses that want to boost customer loyalty

Smile.io is an easy-to-use program that enables you to turn your one-time buyers into loyal customers. This platform helps you create valuable on-site experiences for your customers while building customer engagement through rewards programs. These include points programs, VIP programs, and referral rewards.

Key Features:

  • Smile Wallet for points
  • Extensive rewards, like entry rewards and perks, to engage VIP shoppers
  • Multiple options for rewarding completed referrals

Channels:

While Smile.io doesn’t specify all the channels it supports, it does have integrations with popular e-commerce tools, like Shopify and BigCommerce, and email marketing tools, like Mailchimp and Klaviyo.

Pricing:

Plans start at $49 per month for up to 500 monthly orders


57. Hootsuite

Hootsuite

Best for: SMBs and large enterprises that want to simplify social media marketing and management processes

Hootsuite is a social media management app that lets you create, manage, and share your content across multiple channels. 

With Hootsuite, you can create and schedule posts, manage all your social media channels, plan your campaigns, collaborate in real time, track your performance, and stay updated with the latest messages using a single stream, which also enables you to collaborate easily with your team. Its suite of tools includes:

  • Hootsuite Amplify for boosting social reach
  • Hootsuite Insights for brand strategy and social listening
  • Hootsuite Impact for tracking and analyzing audience engagement
  • Hootsuite Ads for optimized campaign and ads management 

Key Features:

  • Integrated social media management
  • Centralized view of social media content
  • Multi-profile scheduling
  • Approval workflows
  • Content curation capabilities like content discovery teams and hashtag suggestions
  • OwlyWriter AI (AI writer)
  • Auto-responder
  • Social mention streams
  • Sentiment reporting
  • Post-performance reports

Channels:

  • Social media channels like Facebook, Instagram, and YouTube

Pricing:

Plans start at $99 per month for one user and 10 social accounts.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Visit Website View Profile

Final Thoughts

The e-commerce software and platform market is estimated to have a market value of USD 12.37 billion by 2032, indicating substantial growth. 

Factors contributing to the increased adoption of e-commerce software include the growing number of online stores and online marketplaces and the need for businesses to streamline processes and operations. Given the sheer number of e-commerce tools available, finding the right one for your business can be challenging.

The right e-commerce tools can and will make a huge difference in how you do your business. Whether you’re just starting out your e-commerce journey or looking for a way to make your content and campaigns more engaging, you’d find a solution among the e-commerce tools on our list.

It’s worth noting that many of these services offer a free trial or a free demo. Take this as an opportunity to determine whether or not a platform’s features or capabilities can help you achieve your goals and business objectives.

Frequently Asked Questions

Which e-commerce tools are best for small businesses?

Most of the e-commerce tools in our guide are designed for small- and medium-sized businesses.

For small businesses that are just starting out, it’s best to look at e-commerce platforms or website builders such as Shopify, BigCommerce, Wix, Squarespace, and WooCommerce. Once you’ve set up your online business, you can explore other e-commerce tools, such as those for analytics, marketing, order fulfillment, and customer service.

Are there any free e-commerce tools I can use for my business?

Many of the e-commerce tools on our list offer free paid versions for a specified number of individuals or time periods. Google Analytics, Think with Google, and Ahrefs offer free analytics and testing tools.

What are the five best social media monitoring and listening tools?

These are, in no particular order, the most popular tools:

  • Keyhole
  • Semrush
  • Agorapulse
  • Brandwatch
  • Mention

Is there a social media monitoring tool that works best with Facebook?

Hootsuite works best with Facebook and covers other social media channels such as Instagram, LinkedIn, and Twitter.

What factors do I need to consider when choosing an email marketing tool?

Given the abundance of email marketing tools available, you can be hard-pressed to find one that works for you. When choosing an email marketing tool, you need to consider the following:

  • Features
  • Integration with your current stack
  • Your budget
  • Its ease of use
  • Learning resource availability
About the Author
Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.