Top 55 E-Commerce Tools for Businesses and Startups in 2022

E-commerce tools are programs with features that enhance your website’s functionality and capabilities. They support progress and scalability while allowing you to save time and resources so you can achieve your business objectives. Aside from helping businesses deliver enhanced or personalized experiences for their customers, these tools also let customers discover new products and enjoy a seamless shopping experience throughout their buyer’s journey. 

As more people opt to shop online, it’s become imperative for businesses to adopt new technologies and leverage actionable data to streamline their operations and deliver improved shopping experiences to their target audience. But which tools are right for your business? What areas or issues do certain e-commerce tools address? With the abundance of e-commerce tools available, where do you begin your search? 

In this guide, we’ve rounded up some of the best e-commerce tools that you can use to manage workflows, gain insights, create rewards programs, optimize your content and ad campaigns, and more. 


Top E-Commerce Tools:


💻 E-Commerce Platforms or Website Builders

1. BigCommerce

BigCommerce

BigCommerce is an open software as a service (SaaS) platform. It’s a feature-rich platform provider that lets you build and design your online store and gives you a smarter way to scale your business. 

It has robust tools for e-commerce, including core commerce features such as a scalable catalog, reporting and analytics, staging environment, and single-sign on (SSO). Other tools cover inventory management, SEO, headless commerce, storefront design and conversion, and cross-channel commerce, among other features. 

It employs a relatively easy-to-use drag-and-drop feature that makes building and managing your online store a breeze. For beginners, you may encounter a bit of a learning curve. 

However, while it has robust features, pricing can be a bit steep, starting at $29.95 per month for the Standard plan. 

Key Features: CRM, Email Marketing, Kitting, Multi-Channel Marketing, Promotions Management, Reviews Management, Templates, Data Security, Inventory Management, Multi-Store Management, Returns Management, SEO Management,

Channels: Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, YouTube


2. Shopify

Shopify

Shopify is a powerful all-in-one tool that helps businesses establish a strong online presence. It’s accessible enough to make it easy for beginners to set up or move their business online. 

Like BigCommerce, it’s scalable and has robust features and tools such as storefront design and customization, store management, marketing and SEO, and analytics. Furthermore, Shopify stores are designed to be mobile commerce ready with a built-in mobile commerce shopping cart. This feature lets your customers browse and make a purchase using their mobile devices. 

For new ecommerce businesses, Shopify offers the Basic Shopify plan, which starts at $29 per month. It also offers Shopify Lite, a plan designed for merchants who are planning to sell in-person or add a “Buy” button to their website. It starts at $9 a month. It’s worth noting that you can’t build an online store using Shopify Lite. 

Key Features: CRM, Email Marketing, Multi-Channel Marketing, Inventory Management, Multi-Store Management, Returns Management, SEO Management,

Channels: Twitter, Facebook, Youtube, Instagram, Linkedin, Pinterest


3. WooCommerce

WooCommerce

A customizable, open-source platform, WooCommerce features a plugin that you can use with any WordPress site, allowing you to set up your online business using your current website. It also has a mobile app that lets you manage your store even when you’re on the go. 

It utilizes a REST API that enables it to be flexible, scalable, and easy to integrate with various services including marketing, payments, Google Analytics, and accounting. 

Key Features: Email Marketing, Promotions Management, Reviews Management, Templates, Data Security, Inventory Management, Returns Management, SEO Management, Mobile Access,

Channels: Twitter, Facebook, Instagram, Linkedin, feedburner


4. Squarespace

Squarespace

If you’re looking to build a website for your business, Squarespace is one of the best e-commerce tools you can use. Aside from creating an e-commerce website, you can use Squarespace to create a portfolio or a blog for showcasing and monetizing your work. Being a versatile tool, Squarespace lends itself well to selling not only physical products but also digital content. 

To enhance its versatility and better tailor it to your needs, Squarespace features several integrations for blocks, blogging, commerce, design, domains and email, marketing, and online ordering, among other services. 

The Personal plan starts at $14 per month and includes features such as a free custom domain, SSL security, and SEO tools. 


5. Wix.com

Wix.com

Wix is a beginner-friendly platform for building websites. With Wix, you can create websites even without knowing how to code, thanks to its intuitive drag-and-drop interface.

It has over 500 professionally designed templates for your blog, business, or portfolio. It also has built-in tools that are useful for growing your online business. These include an online scheduling software, custom domains, SEO tools, and a logo maker. 

It has other professional features that let you manage your website, like its Wix Artificial Design Intelligence (ADI), analytics, free hosting, social tools, and contact management. Its integrations cover categories from marketing and selling online to design elements and communication.  

Website plans start at $4.50 a month, while its business and e-commerce plans start at $17 a month for Business Basic.

Key Features: Email Marketing, Kitting, Promotions Management, Templates, Data Security, Inventory Management, Multi-Store Management, SEO Management,

Channels: Twitter, Facebook, Youtube, Pinterest, Instagram, Linkedin, Tiktok


6. Hubspot

Hubspot

The HubSpot Website Builder is a content management system (CMS) platform that’s designed for small business owners, developers, marketers, and IT teams. It lets you create personalized websites that are optimized for your target audience and for conversions. Its drag-and-drop editor lets you create and revise pages even without custom codes. 

This website builder comes with pre-built website themes and features a fully integrated CRM. It also lets you conduct adaptive testing, allowing you to easily and continuously optimize your website. It integrates with popular apps such as Canva, Wix App, JotForm, Slack, and Zoom, helping you create a more powerful website. 

CMS plans start at $23 per month for the Starter version. 


7. Square Online

Square Online

Square offers several e-commerce solutions for various business types including retail, food and beverage, professional services, and large businesses.  It enables you to create an online store, generate payment links, and add payments to your site. With its secure payment processing, your customers can make safe and simple online payments via Apple Pay, Google Pay, Cash App Pay, and the exclusive Square Pay feature. 

To help keep your business secure, Square employs machine learning, which can block threats, like payment fraud, and lets you set alerts for better risk management. It also features seamless syncing across Square POS systems, keeping your online and in-store records in sync for enhanced order and inventory management.  

Square fees vary, depending on whether you’re opting for in-person payments, remote payments, or custom builds. Furthermore, three factors, namely software fees, hardware fees, and processing fees, determine how much it’ll cost to work with Square. 

💰 Sales and Marketing Tools

Key Features: CRM, Email Marketing, Multi-Channel Marketing, Promotions Management, Reviews Management, Templates, Inventory Management, Multi-Store Management, Returns Management, SEO Management, Mobile Access,

Channels: Instagram, Facebook, TikTok, Google


8. Yotpo

Yotpo

Nowadays, social proof is a crucial element that can drive conversions, customer loyalty, and sales. It’s also one factor that can help you stand out from the competition. 

Yotpo is an e-commerce marketing platform that showcases features for SMS marketing, customer reviews and ratings, visual marketing, loyalty, and referrals making it a powerful tool for social proof. You can integrate this into your online store so you can start collecting reviews, ratings, Q&A, and photos from your satisfied customers. 

The platform integrates with popular marketing and e-commerce tools such as Shopify, Adobe, Facebook, Instagram, Google, and Zendesk. While Yotpo offers a free plan, paid plans start at $19 per month for the Growth plan, which is designed for new brands. 

Key Features: Reviews Management, Mobile Access, Loyalty Program Management,

Channels: Facebook, Google, Instagram, Pinterest, Twitter, Flashchat, Gorgias


9. CrazyEgg

CrazyEgg

Do you want to keep track of your website’s performance and see which areas you need to improve on? What about conversion or why visitors aren’t converting? CrazyEgg gives you a glimpse of your site’s performance and which links visitors tend to click with heat maps. It also has tools, such as UX/UI Audits, Customer Analysis, and Testing, that would enable you to optimize your pages for increased conversions. 

Plans start at $24 per month for the Basic plan.  

📲 Communications and Email Marketing Tools


10. Smarter Contact

Smarter Contact

Smarter Contact is an omnichannel messenger platform that’s created to help businesses nurture leads. The platform is easy to use and in just a couple of clicks you can create a customized marketing campaign and automatically follow up with leads. It also offers a built-in CRM so that you can create your contact list in one place and an intuitive, customizable grading system so that you can filter your leads according to their level of interest. What’s more, the company is based in Ukraine. So, you can reach your audience via one of the most popular mediums – mobile phones – and show your support to Ukraine all at the same time.

Plans start at $99 per month when billed monthly.  


11. EngageBay

EngageBay

EngageBay is a CRM platform that lets you engage your customers and automate marketing processes. It’s a unified software that features a suite of tools, providing you with solutions from automation and landing pages to milestone tracking, web analytics, and A/B landing pages. It also seamlessly integrates with apps such as Plivo, Zapier, QuickBooks, Stripe, and Shopify. 

The all-in-one plan starts at $11.99 per user per month when billed monthly. Additionally, you can also opt to pay for the exact service that you need. For example, if you only need EngageBay’s CRM and Sales Bay, its Basic plan starts at $10.39 per user per month when billed monthly. Check out the complete range of plans here.

4.5 out of 5 stars
This simple and affordable marketing and sales CRM software has everything small businesses and start-ups need to convert visitors to happy customers. Businesses can scale faster with their comprehensive tools, including marketing automation, help desk, live chat, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.9
Overall Score
4.5
Features & Pricing
A/B Testing
Segmentation
CRM
Marketing Automation
Email Broadcasts
Drag and Drop Email Builder
Email Templates
Drag and Drop Landing Page Builder
Email Analytics
Landing Page Analytics
Web Forms & Web Pop-ups
Forms & Landing Pages
Email Sequences
Email Template Builder
Milestone Tracking
Push Notifications
Price starting at:$11.99
Pros and Cons
An integrated platform enables all features to be accessed from one dashboard.
Easy to design interactive emails.
The customer service team is very responsive.
Landing page templates are very limited.
No SMS Function.
Some missing features such as missing Google Meet, and location in calendar event.
Best for: Small to medium size businesses
4.5 out of 5 stars
This simple and affordable marketing and sales CRM software has everything small businesses and start-ups need to convert visitors to happy customers. Businesses can scale faster with their comprehensive tools, including marketing automation, help desk, live chat, and more.

12. Omnisend

Omnisend

A powerful, easy-to-use platform, Omnisend goes beyond boosting your email campaigns. It also lets you improve your newsletters, boost sales, and minimize cart abandonment with the help of e-commerce marketing automation and segmentation. 

With Omnisend, you’re also able to tap into SMS as a marketing channel, allowing you to deliver a consistent customer experience across various channels. It offers a free plan but its paid plans start at $16 per month for the Standard plan, which lets you reach up to 500 contacts.

4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.8
Ease of Use
4.7
Support
4.7
Overall Score
4.4
Features & Pricing
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking
Email Marketing
Marketing Automation
SMS
Web push notifications
Popups & Forms
Reports
Audience sync for ads
Price starting at:$16
Pros and Cons
SMS marketing integration
Contact sync for ads
eCommerce integrations
No RSS feature limits blog connectivity in campaigns
Support can be slow
Unlimited email sends only offered in Pro plan
Best for: E-commerce marketers
4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

13. Sendinblue

Sendinblue

Sendinblue is a business marketing platform that’s not just for email and SMS marketing. It’s a comprehensive tool for digital marketing that lets you focus on CRM, marketing automation, transaction email, and segmentation. 

Furthermore, it lets you create more targeted landing pages for improved visitor experience. Other features include open and click-through reports, email heat map, A/B testing, and real-time statistics. Sendinblue offers a free plan but paid plans start at $25 per month. 

4.4 out of 5 stars
Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Segmentation
Email Marketing
SMS Marketing
Chat
Shared Inbox
CRM
Marketing Automation
Landing Pages
Signup Forms
Facebook Ads
Transaction Email
Price starting at:$25
Pros and Cons
Deliver time-sensitive information quickly
Advanced Automation included in freemium
Track all customer interactions on one platform
Support can be slow
Bad deliverability rate.
Limited freemium and lite plan.
Bad Drag and drop options.
Best for: Email marketing and marketing automation tools
4.4 out of 5 stars
Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

14. Mailchimp

Mailchimp

Designed for small businesses, Mailchimp helps you get your online, from having a custom domain to creating a website to sell your products. It also enables you to create multichannel campaigns using email, landing pages, digital ads, social posts, and postcards. In addition to these features, it also has: 

🗂  Audience tools including marketing CRM, audience dashboard, and segmentation

🗂  Creative tools such as content studio, campaign templates, and dynamic content)

🗂  Automation tools, which include customer journeys, transaction email, and pre-built automations

🗂  Insights tools such as reports and analytics, A/B testing, and smart recommendations

Pricing starts at $11 per month for the marketing platform, while plans for websites and commerce start at $10. Rates for transactional email vary. 

Key Features: CRM, Email Marketing,

Channels: Facebook, Twitter, Youtube, Linkedin, Instagram, Pinterest


15. Convertkit

Convertkit

Designed for bloggers, creators, and e-commerce marketers, ConvertKit is a customizable platform for growing your audience, building your community, and generating revenue. It has a diverse range of tools for email marketing, landing pages, commerce, email sign up forms, email automation, and integrations. Its features include:

🗂  Fully customizable landing page templates with no code necessary

🗂  GDPR-compliant opt-in forms 

🗂  Customizable product pages

🗂  Comprehensive dashboard for sales

🗂  Integrated payment processing 

The good news is that ConvertKit is free to use up to your first 1,000 subscribers if you’re a new creator. Monthly paid plans for growing and established creators start at $9 and $25, respectively, for up to 300 subscribers. 

4.5 out of 5 stars
Convertkit helps online creators manage their email marketing with simple, straightforward marketing tools to help turn readers into subscribers. Use their visual automation builder and customizable forms to build targeted, well-timed content optimized to grow your business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Support
4.4
Overall Score
4.5
Features & Pricing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Segmentation
CAN SPAM Compliance
List Management
Marketing Automation
Event Triggered Actions
AB Testing
Price starting at:$9
Pros and Cons
Comprehensive forms with advanced features
Flexible list management with tags
Paid newsletter feature
Email editor has limited design options with no preview
Only three customizable, simple templates
Basic analytics
Best for: Creators
4.5 out of 5 stars
Convertkit helps online creators manage their email marketing with simple, straightforward marketing tools to help turn readers into subscribers. Use their visual automation builder and customizable forms to build targeted, well-timed content optimized to grow your business.

16. Sleeknote

Sleeknote

Designed for medium, large, and enterprise-level e-commerce stores and SaaS businesses, Sleeknote is a versatile popup builder. Aside from capturing emails, it helps you create a more personalized visitor experience through features such as recommendation, promo, or explainer guide popups. Drive more revenue and prevent cart abandonment with relevant and personalized products or offer pop ups, such as when you’re upselling or cross-selling items or highlighting a product’s additional benefits. 

It integrates with various email marketing and CRM software including Klaviyo, Campaign Monitor, HubSpot, Mailchimp, Sendinblue, Omnisend, and Kajabi. 

Pricing starts at €49 per month when billed annually.

4.6 out of 5 stars
Sleeknote specializes in conversion rate optimization. This tool helps email marketers convert visitors into subscribers with pop-ups, widgets, forms, gamification and floating bars.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.8
Overall Score
4.6
Features & Pricing
A/B Testing
Dynamic Content
Landing Pages/Web Forms
Segmentation
Customer Surveys
Subscriber Management
Reporting/Analytics
Advanced Analytics Page
Goal Tracking
Split Testing
SleekBox Performance Comparison
Campaign Analytics
Price starting at:$49
Pros and Cons
User friendly platform
Personalized popups wirth easy integration
Drag & drop elements
Expensive price point
Design tools look outdated
No free trial
Best for: Medium, large, and enterprise e-commerce stores and SaaS businesses
4.6 out of 5 stars
Sleeknote specializes in conversion rate optimization. This tool helps email marketers convert visitors into subscribers with pop-ups, widgets, forms, gamification and floating bars.

17. EmailOctopus

EmailOctopus

EmailOctopus provides you with simple yet powerful tools to scale your business. It provides you with ready-to-use templates and a drag-and-drop editor for building your own templates. It also lets you create targeted and personalized messages through its segmentation feature, allowing you to produce more powerful emails for better engagement. 

Other tools let you easily create sign-up forms and landing pages that you can customize using integrations. EmailOctopus also has an automation feature for campaigns that helps you save time while enabling you to reach new subscribers. 

It currently offers two plans: the Started plan, which is free, and the Pro plan, which starts at $8 per month.   

💳 Social Selling Tools 

4.4 out of 5 stars
EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Analytics/ROI Tracking
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Segmentation
List Management
Segmentation and Tags
Import Email Lists
Drag and drop Email Editor
Developer API
App Integrations
GDPR Compliant
Campaigns builder
Landing page builder
Analytics integrations
Automation
Reporting
Price starting at:$8
Pros and Cons
Affordable pricing with good pro plan.
Great Customer Service with email and live chat.
Good responsiveness to different devices.
No landing page builder.
Limited Segmentation.
Direct integration not available.
Best for: Organisations and businesses
4.4 out of 5 stars
EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less.

18. HypeAuditor

HypeAuditor

An AI-powered influencer marketing platform, HypeAuditor promotes transparent influencer marketing with its AI fraud detection feature. Moreover, it offers a full stack of solutions for various stages of influencer marketing from discovering the right influencers for your brand to managing and monitoring your campaigns. HypeAuditor also has more than 35 in-depth metrics for analyzing accounts including audience location, authenticity and reachability, and audience quality. 

HypeAuditor

Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection,

Channels: Instagram, YouTube, TikTok, Twitch, Twitter


19. ContentCal

ContentCal

 ContentCal is a versatile content marketing platform that lets you plan, create, manage, and analyze regional and global content or campaigns across multiple channels. Furthermore, it lets you collaborate and connect with multiple teams and improve communications to save time. 

Despite its features and capabilities, ContentCal has a simple and intuitive interface that doesn’t entail a steep learning curve. It has unique tools including:

✒️ Category tags

✒️ Approval workflows

✒️ Snippets

✒️ Web clipper

✒️ Pinboard 

Plans start at $30 per month when billed annually.

ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Support
4.8
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Hashtag Tracking
Content Planning
Content storage
Hashtag Management
Price starting at:$30
Pros and Cons
Simple user interface with productivity workflow
Direct scheduling for multiple platforms
Collaboration tools
Tiered customer service model
Some SoMe platforms are not supported
Best for: Businesses, agencies, and freelancers
ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

20. Brandwatch (Formerly Falcon.io)

Brandwatch (Formerly Falcon.io)

A powerful social media management platform, Brandwatch is an all-in-one tool that lets you manage your social media channels, engage and communicate with your audience, track your performance, and more. 

It also has a social listening tool called Listen, which is powered by Brandwatch. This feature lets you monitor conversations and identify emerging trends from up to 100 million online sources. In addition to these features, Brandwatch also offers the following services for different types of social media marketers:

🔆 Analytics

🔆 Automated publishing

🔆 Content management

🔆 Hashtag tracking 

🔆 Sentiment analysis

🔆 Reputation management

Brandwatch currently offers two plans: Essentials at $108 per seat per month (billed annually) and Full Suite (price available upon request).

Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price starting at:$108
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Small, Medium, and Large businesses
Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

21. NapoleonCat

NapoleonCat

NapoleonCat is a social media marketing and management platform that’s designed for small businesses, e-commerce businesses, agencies, and enterprises. It’s capable of performing social customer service, social media analytics, scheduling, agency and team management, tracking engagement, and automation for streamlining operations. 

It’s a time-saving tool that lets teams save up to 70% of their time and energy. Its capabilities include:

✴️ Facebook ads moderation

✴️ Competitor tracking

✴️ Moderato activity reports

✴️ Language translations

Plans start at $23.25 per month when billed annually. This covers three profiles and one user. 

📈 Analytics, Conversion Rate Optimization, Research, and Search Engine Optimization (SEO) Tools

NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.8
Reporting
4.9
Overall Score
4.6
Features & Pricing
Automated Publishing
Analytics/Reporting
Content Calendar
Facebook Ads Moderation
Competitor Tracking
Moderator Activity Reports
Sentiment Mapping
Language Translation
Social Inbox
Price starting at:$24
Pros and Cons
Publishing and scheduling to social media
In-depth analytics on social profiles
Social inbox that consolidates messages
Multi-hashtag searches
Confusing billing options
Glitchy interface
Difficult-to-use interface
Best for: Small businesses, e-commerce, agencies, marketers, digital influencers
NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.

22. SurveyMonkey

SurveyMonkey

SurveyMonkey makes it easy to create surveys, collect responses, and analyze the results. It offers a wide range of customizable templates that you can use to measure customer satisfaction, online attitudes, and employee engagement. It also offers a market research survey template that online brands and startups will find very useful. 

Once you’ve created your survey, you can send it via web link, email, text message or use social media like Facebook. As all the surveys are optimized for mobile and data can be collected while offline, your audience will have no difficulty completing your surveys. 

Then, to help you combine all the data, you can use features and tools like automated charts and graphs and filters. It also offers benchmarks so that you can compare the results within categories to help you make sense of the numbers.

Pricing starts at $25 per user per month. 


23. Moz

Moz

Moz is an SEO software that’s designed to boost your traffic, rankings, and search visibility. This SEO toolset is capable of conducting technical site audits, rank tracking, backlink analysis, and keyword and link research, enabling you to gain insight and create an optimized website. 

Moz also has features and tools such as access to comprehensive research data and automated reporting that can help you craft an effective SEO strategy. It offers four solution with varying plan rates:

💡 Moz Pro, the essential SEO toolset for keyword research, link building, page optimization, and more

💡 Moz Local for improved local SEO visibility

💡 STAT for SERP tracking and analytics

💡 Mozscape API with accurate link metrics for more effective SEO


24. SEMrush

SEMrush

Semrush is a powerful, versatile tool that lets you do SEO, content marketing, and market research as well as build an effective social media strategy. Its suite of tools lets you:

🔔 Analyze a domain’s backlink profile

🔔 Track SERP positions regularly

🔔 Discover national and local keywords

🔔 Audit your content based on metrics

🔔 Track brand mentions 

🔔 Analyze website traffic

🔔 Craft and analyze targeted ads 

🔔 Optimize ad spend 

🔔 Optimize your ads on your social media channels

🔔 Perform an analysis of your competitors’ accounts

Plans start at $119.95 per month when billed annually. 

SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Support
4.4
Overall Score
4.5
Features & Pricing
Competitive Analysis
Direct Publishing
Social Media Calendar
Analytics/Reporting
Teams/Collaboration
Brand Monitoring
Content Amplification/Boost
Price starting at:$99.95
Pros and Cons
Easy to use for both clients and managers
Constantly updating features
Excellent keyword research tool
Comprehensive historical trends research
Some discrepency between Semrush and Google Search Console
Limited student access
Poor user management
Best for: Businesses of all sizes
SEMrush
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.

25. Ahrefs

Ahrefs

Billed as an all-in-one SEO toolset, Ahrefs lets you:

🔰 Optimize your website with Site Audit

🔰 Use Site Explorer for competitor analysis

🔰 Employ Keywords Explorer to find out what visitors are searching for

🔰 Use Content Explorer to gain insight from content produced within your industry

🔰 Monitor your ranking progress with Rank Tracker

Ahrefs is an easy-to-use and accessible platform for growing search traffic that’s used by content marketers, bloggers, SaaS businesses, agencies, and e-commerce businesses. 

What sets it apart from other platforms is it employs proprietary data. It also has access to comprehensive industry data for optimized results. Additionally, it has a collection of free SEO tools that you can use to improve your ranking and drive organic traffic to your site. These include:

🔰 Free Keyword Generator

🔰 SERP Checker

🔰 Backlink Checker

🔰 Ahrefs SEO Toolbar

🔰 Website Authority Checker 

🔰 YouTube Keyword Tool

Pricing starts at $99 per month when billed annually. 


26. Google Analytics 

Google Analytics 

Google Analytics is a digital analytics software that lets you use free tools for data analysis for SEO or marketing campaigns. It’s capable of monitoring the performance of your marketing, content, and products, among other aspects.

 By leveraging this information, along with Google’s machine learning capabilities, this tool helps you make smarter decisions for your business. Google describes this service as a simple and easy-to-use tool that allows you, the website owner, to measure how your visitors interact with your site’s content through JavaScript tags. 

It’s a helpful option that allows small- and medium-sized businesses to get accurate data that can help them craft a winning business strategy. 


27. Kissmetrics

Kissmetrics

Kissmetrics leverages actual user behavior, giving you a more holistic approach to data. It also gives you an omnichannel glimpse of a customer’s buyer’s journey, letting you discover drop-off points for your site flow. This platform currently has two versions: Kissmetrics for SaaS and Kissmetrics for E-Commerce. 

Kissmetrics for SaaS lets you:

🧷 View key metrics 

🧷 Better understand populations and cohorts

🧷 Have access to comprehensive customer activity reports

🧷 See the features that help trial users convert

This feature-rich platform starts at $299 per month.

Kissmetrics for E-Commerce has similar services with Kissmetrics for Saas and also starts at $299 per month. However, Kissmetrics for E-Commerce are designed for businesses that conduct most of their transactions via web or mobile, generate between $500,000 and $5 million in monthly sales, and have up to 5 million monthly tracked unique visitors.


28. Think with Google 

Think with Google 

Think with Google is a useful resource for understanding data and trends. It enables you to stay informed about industry trends, marketing strategies, or consumer behavior. It also gives you access to tools that help you have better marketing and analysis, deliver a better digital experience for users, and more. These free tools include:

🖋 Data Shorts for staying updated with the latest news through bite-sized visual stories

🖋 Test My Site, which lets you test your mobile site 

🖋 Create with Google, which has resources and tools that you can use for crafting effective campaigns

🖋Google Trends provides you with real-time search trends so you can monitor consumer search behavior


29. Qualtrics XM

Qualtrics XM

Qualtrics XM is a versatile tool that acts as an advanced survey tool, gives you access to powerful, predictive analytics, and lets you build customizable workflows for improved operations efficiency. 

Qualtrics also offers a range of services that can cater to your specific needs. For example, it has the Qualtrics DesignXM that lets you create a more compelling and effective product, service, or brand design that your audience, customers, and employees want next. 

It also has the Qualtrics CustomerXM, which is a listening engine that employs predictive intelligence and analytics. This is capable of reducing customer churn and increasing your customer lifetime value. 

Qualtrics XM is all about helping you deliver unparalleled experience management through data and analytics, thus allowing you to develop a framework for improved customer and employee experiences. 

📡 Advertising Tools


30. Adroll

Adroll

The AdRoll platform employs more than 10 years of data collected from brands and shoppers to help you grow your business. It’s a marketing platform that has a retargeting service that enables your ads to reach the right people, as well as:

👉 Minimize cart abandonment

👉 Increase conversions

👉 Bring back visitors and reduce bounce rate

👉 Improve brand awareness

👉 Build customer loyalty 

It’s also capable of letting you reach more customers and monitoring your campaigns’ performance while enabling you to protect your customers’ data. 

AdRoll integrates with some of the biggest names in e-commerce including Shopify, WooCommerce, BigCommerce, and Magento. 

The Growth plan starts at $25 per month when billed annually. 


31. AdEspresso

AdEspresso

AdEspresso by Hootsuite lets you find the right audience for your ads through split testing and optimization. With it, you can:

👍 Create Facebook, Instagram, and Google Ads campaigns

👍 Manage your advertising channels efficiently

👍 Get actionable insights 

👍 Collaborate with your clients

👍 Have access to resources that will improve your marketing skills

AdEspresso’s Starter plan goes for $49 per month when billed annually and has an ad spend limit of $1,000 per month. 

📝 Customer Service or Support Tools


32. Zendesk

Zendesk

Customer service can often be a tricky field. Zendesk is a software that lets you give the best possible support to your customers, whether it’s in service or in sales. This powerful platform also doubles as an engagement tool that lets you build better team relationships and manage your sales pipeline more efficiently. 

If you want to provide a customized and innovative customer experience, Zendesk has Sunshine. It’s a platform that boosts productivity by creating streamlined workflows and automating processes. While it has pre-built capabilities, you can configure Sunshine so you can use it to build better customer experiences. 


33. Gorgias 

Gorgias 

As an e-commerce helpdesk, Gorgias is a tool that enables you to provide customers with more robust support, faster. Your Gorgias helpdesk acts as a central hub where you can view customer data, edit orders, make refunds, and automate repetitive tasks. This platform can increase conversion rates by: 

👍 Helping you provide your customers with a more personalized shopping experience

👍 Letting you engage with customers even before they visit your website

👍 Letting you access multiple support channels such as live chat, text, and social media

Gorgias integrates with more than 30 e-commerce and social media platforms including Shopify, Shopify Plus, Magento, BigCommerce, Instagram, Facebook, Yotpo, Recharge, and Smile.io. 

Plans start at $50 per month when billed annually. 


34. GrooveHQ

GrooveHQ

GrooveHQ is a customer service software that’s designed for small businesses. It serves as your team’s central hub for communication and collaboration, allowing you to work together using a shared inbox, respond faster to customer concerns or inquiries, and save time by enabling you to create your own 24/7 self-serve, responsive knowledge base for your customers. 

The platform is easy to set up and takes as little as 5 minutes. Intended for use by growing businesses, GrooveHQ offers one affordable monthly plan: Unlimited everything at $20 per user per month. 


35. LiveChat

LiveChat

LiveChat is a complete customer service platform that connects businesses with their customers and drives revenue. It lets you capture qualified leads with custom forms and AI chatbot automations, track sales automatically and see how chats can help boost your revenue, and create engaging product cards that showcase your items. 

LiveChat is a tool that combines AI and human resources to give you a more proactive way of addressing customer problems and anticipate their queries, allowing you to respond faster. It integrates with over 200 tools including HelpDesk, BigCommerce, Mailchimp, WordPress, Google Analytics, and Google Ads, among other integrations. 

Plans start at $16 per month per agent when billed annually.  

🗃 Management Tools


36. Magento

Magento

Offered by Adobe, Magento lets you create more engaging experiences for your customers by leveraging its innovative technology, global partner ecosystems, and extensions marketplace. Its features include:

👏 Page Builder with a user-friendly interface

👏 User Experience, which uses personalization to boost conversion rates

👏 Store Fulfillment, which is capable of handling inventory shipping and enabling associates to deliver unparalleled customer experience

👏 Integrated B2B functions that offer convenient purchasing options for boosting sales

👏 Business Intelligence, where you can centralize your data and define your metrics

👏Marketplace where you can integrate apps such as Stripe and LiveChat for optimal customer experience

To get a custom quote, you need to get in touch with the Magento sales team. You can also request for a free demo so you can gauge Magento’s capabilities and determine whether or not it’s a good fit for your business.  


37. Metrilo 

Metrilo 

Metrilo is a plug-and-play e-commerce platform that’s designed to boost your customer retention rates for sustainable growth. It combines e-commerce analytics, e-commerce CRM, email marketing, and improved understanding of your customers and their unique needs. It has a 5-minute integration and has official plugins for WooCommerce, Magento, and Shopify. 

Plans start at $119 per month when billed annually. 


38. Brandfolder 

Brandfolder 

Brandfolder is a digital asset management platform that helps you keep track of your digital assets securely. It lets you access an intuitive and secure single source of truth allowing your campaigns, content, and other assets to stay on brand. It implements multiple security measures for identity management, storage and delivery, and ownership to protect and back up your files. 

Discover how Brandfolder leverages technology to give you the best in both online and physical security measures. 

📦 Order Fulfillment Tools


39. Veeqo

Veeqo

Veeqo is one of the top eCommerce tools for startups looking to scale and will help you to streamline multichannel inventory and shipping. It integrates with a number of leading platforms, including Shopify, Amazon, and eBay, and will manage your orders from all the channels on which you choose to sell. 

Not only will it sync your inventory, but it will also help you to ship your orders. In the event that there’s a return, it can help you to process returns too. In addition to these features, it also has:

📎 Order, sales, and fulfillment reports

📎 Dynamic inventory forecasting

📎 Bulk printing of shipping labels

📎 Live parcel tracking

Plans start at about $180. This covers 500 orders. 


40. Shipwire 

Shipwire 

Shipwire is a cloud-based platform that specializes in order fulfillment and product distribution. It uses cutting edge fulfillment technology without compromising its ease of use. 

Shipwire has a user-friendly interface, an extensive developer kit, and an expansive data set that includes elements like sales orders, purchase orders, inventory, warehouses, and work orders. By using it, you can gain access to over 154 Ingram Micro-managed warehouses around the world, boosting your fulfillment solutions for both B2C and B2B commerce. 


41. ShipMonk

ShipMonk

ShipMonk is a 4-in-1 cloud-based software that combines management of your inventory, orders, shipping, and warehouse so you can focus on growing your business. It has strategically located warehouses so you can quickly fulfill orders without breaking the bank. 

Furthermore, it employs warehouse automation for improved picking accuracy, secured storage, and quicker fulfillment times. In addition to these features, this scalable solution also employs enterprise-grade security to protect your data and privacy.


42. Zoho Inventory 

Zoho Inventory 

Being able to manage your inventory is one of the secrets to success. With Zoho Inventory, you can drive sales and revenue by tracking your orders, managing inventory, and monitoring order fulfillment.  It’s a 3-in-1 software that incorporates stock management, order fulfillment, and inventory control. 

Aside from its multiple shipping integrations, Zoho Inventory also seamlessly integrates with accounting and CRM apps, so using it can allow you to easily manage your contacts and financial data. 

Integrations include Shopify, PayPal, Amazon, Stripe, and Shopify. It also has a mobile app for iOS and Android, so you can get real-time updates anytime, anywhere. 

📋 Productivity Tools


43. Hubstaff 

Hubstaff 

Doing repetitive tasks isn’t just time consuming but it also causes you to miss out on other tasks. With productivity tools, such as Hubstaff, you can efficiently track time, boost team productivity, and save time with process automations. 

Hubstaff is an easy-to-use solution for teams that want to uncover and address productivity bottlenecks like inefficient processes. Other features include:

👀 Payroll management

👀 Time tracking

👀 Productivity monitoring

👀 Detailed reporting 

👀 Online timesheets

👀 GPS tracking 

Paid plans start at $5.83 per user per month when billed annually.


44. Asana 

Asana 

Get organized and get more done with Asana, a platform for managing projects, processes, and workflows. It employs a unique Work Graph data model that gives you everything you need to collaborate, hit deadlines, and achieve your goals. It has universal reporting capabilities, as well as automation features for simplified workflows and minimized errors. It also has workload management features for improved distribution and balancing of tasks and projects. 

Asana’s Basic plan is free and is suitable for individuals and new teams. For growing teams, paid plans start at $10.99 per user per month when billed annually.


45. FollowUp.cc 

FollowUp.cc 

This lightweight productivity suite lets you keep track of conversations and tasks. Followup.cc lets you set reminders with just one click and lets you schedule follow ups so you can stay on top of conversations. It integrates with your email platform so you can start scheduling when to send messages, track when your email is opened by a contact, set reminders for specific webpages or social media profiles, and more. 

Plans start at $18 per month when billed annually.  


46. Trello 

Trello 

Trello is a productivity suite that changes the way you and your team work. Use Trello boards, lists, or cards to manage or track projects and organize tasks to improve productivity. It has a built-in automation that streamlines tasks and workflows for enhanced efficiency. 

You can do more with Trello by integrating it with work tools such as Confluence, Slack, and Google Drive. It can be used by individuals and teams for free. For teams that want access to more robust features, paid plans start at $5 per user per month when billed annually. 

🧐 User Experience Tools


47. Hotjar

Hotjar

Hotjar is one of the hottest tools for finding out how users are interacting with your business website or landing pages. It uses real-time recordings of website/landing page visits and heatmaps to show you where users like to dwell on your site and where they can’t wait to scroll past. Armed with this data, you’ll be in a much better position to improve the user experience. In addition to heatmaps and session recordings, it also offers on-site surveys for a more direct approach. So, if you prefer to receive it straight from your visitors’ mouth, you can use its drag-and-drop builder to create a survey quickly or use one of its pre-built templates. 

It has a free plan and three paid plans. Pricing starts at $39 per month which includes 100 daily sessions. 


48. Qualaroo 

Qualaroo 

With Qualaroo, you can use quick surveys to deliver more personalized experiences for your site visitors. It uses AI-powered analytics and reports so you can get actionable insights based on visitors’ behavior on your site. Qualaroo lets you access professionally designed questions and templates for user experience insights, feedback on website design and functionality, product feedback, and more. 

The Essentials plan starts at $80 per month when billed yearly.


49. LimeSpot

LimeSpot

LimeSpot is an e-commerce software that helps you create unique and personalized shopping experiences that drive conversions. This AI-drive platform lets you create a custom experience throughout every stage of your customer’s buyer’s journey and helps them find the right products at different touch points.  

This smart platform learns from every interaction and is programmed to continuously optimize for enhanced recommendations, targeted updates, and updated inventory status. 

LimeSpot’s Personalizer pricing starts at $15 per month. 


50. SearchSpring 

SearchSpring 

SearchSpring is a search and merchandising platform that’s designed for retailers. This personalization tool offers intelligent site search, automated merchandising, personalized product recommendations, superior site navigation, and e-commerce reports. It helps your site deliver dynamic search results to your audience fast, without compromising personalization. 

SearchSpring uses your product data and subjects it to deep analysis or indexing, allowing you to show products that your customers are looking for. 

Plans start at $599 when billed annually. 

💸 Payment Tools


51. Partial.ly

Partial.ly

Partial.ly lets you offer flexible payment plans to your customers and give them the freedom to shop for what they want at installment terms they can afford. By offering payment plans to your customers, you’re increasing sales and conversions for your business. 

Best of all, Partial.ly integrates with many popular e-commerce and invoicing platforms, enabling you to harness its power without abandoning your current stack. Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Intuit Quickbooks. 

Partial.ly charges 5% plus 30₵ per transaction. What sets it apart from other payment platforms is it implements the same pricing across over 135 currencies supported by Stripe. 


52. Klarna 

Klarna 

Klarna for Business is a payment platform that’s designed to help businesses attract, convert, and retain customers by offering them flexible payment options and targeted marketing. With Klarna’s payment solutions, businesses of all sizes can enjoy up to 30% increase in conversion and up to 45% increase in average order value

For enterprises, Klarna employs AI-powered technology that’ll help you create performance-driven marketing solutions for increased revenue and return on advertising spend (ROAS).

📢 Referral and Retention Tools


53. Referral Candy 

Referral Candy 

One of the best ways to ensure that more customers know about your business is through referrals. Referral Candy helps you create a referral program that rewards your customers for their referrals, while enabling you to track them for insight. 

It’s easy to set up and lets you customize the rewards you’re offering. It also has one-click integration so you can connect it with other e-commerce, email, developer kit, marketing, and subscription platforms.

Worried about fraud and spam? Referral Candy lets you manage referral fraud so you can take action against any suspicious activities. This, in turn, allows you to maximize your returns. 

Plans start at $39 per month plus commission. 


54. Smile.io  

Smile.io  

Smile.io is an easy-to-use program that enables you to turn your one-time buyers into loyal customers. This platform helps you create valuable on-site experiences for your customers, while building customer engagement through rewards programs. These include points programs, VIP programs, and referral rewards. 

Plans start at $49 per month. 


55. Hootsuite

Hootsuite

Hootsuite  is a social media management app that lets you create, manage, and share your content across multiple channels. 

With Hootsuite, you can create and schedule posts, manage all your social media channels, plan your campaigns, collaborate in real time, track your performance, and stay updated with the latest messages using a single stream, which also enables you to easily collaborate with your team. Its suite of tools includes:

📌 Hootsuite Amplify for boosting social reach

📌 Hootsuite Insights for brand strategy and social listening

📌 Hootsuite Impact for tracking and analyzing audience engagement

📌 Hootsuite Ads for optimized campaign and ads management 

Plans start at $49 per month.  

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$49
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

Final Thoughts

The right e-commerce tools can and will make a huge difference in how you do your business. Whether you’re just starting out your e-commerce journey or looking for a way to make your content and campaigns more engaging, you’d find a solution among the e-commerce tools  on our list. 

It’s worth noting that many of these services offer a free trial or a free demo. Take this as an opportunity to determine whether or not a platform’s features or capabilities can help you achieve your goals and business objectives. 

Frequently Asked Questions

Which e-commerce tools are best for small businesses?

Most of the e-commerce tools on our guide are designed for small- and medium-sized businesses.
For small businesses that are just starting out, it’s best to look at e-commerce platforms or website builders such as Shopify, BigCommerce, Wix, Squarespace, and WooCommerce. Once you’ve set up your online business, you can explore other e-commerce tools, such as those for analytics, marketing, order fulfillment, and customer service.

Are there any free e-commerce tools I can use for my business?

Many of the e-commerce tools on our list offer free paid versions for a specified number of individuals or time period. Google Analytics, Think with Google, and Ahrefs offer free analytics and testing tools.

What are the five best social media monitoring and listening tools?

These are, in no particular order, the most popular tools:
- Keyhole
- Semrush
- Agorapulse
- Brandwatch
- Mention

Is there a social media monitoring tool that works best with Facebook?

Hootsuite works best with Facebook and covers other social media channels such as Instagram, LinkedIn, and Twitter.

What factors do I need to consider when choosing an email marketing tool?

Given the abundance of email marketing tools available, you can be hard-pressed to find one that works for you. When choosing an email marketing tool, you need to consider the following:
- Features
- Integration with your current stack
- Your budget
- Its ease of use
- Learning resource availability

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