Top 57 E-Commerce Tools for Businesses and Startups in 2025

Best for: Comprehensive data coverage

A powerful social media management platform, Brandwatch is an all-in-one tool that lets you manage your social media channels, engage and communicate with your audience, track your performance, and more. 

It also has a social listening tool called Listen, which is powered by Brandwatch. This feature lets you monitor conversations and identify emerging trends from up to 100 million online sources. In addition to these features, Brandwatch also offers the following services for different types of social media marketers:

• Analytics
• Automated publishing
• Content management
• Hashtag tracking 
• Sentiment analysis
• Reputation management

Key Features:

• Integrated content calendar
• Customizable cross-channel inbox
• Access to historical data
• Intuitive UX
• Customizable dashboards
• Threat monitoring

Channels:

Brandwatch supports the following channels:

Best for: Ecommerce marketing automation

A powerful, yet intuitive platform, Omnisend goes beyond boosting your email campaigns. It also lets you improve your newsletters, increase sales, and minimize cart abandonment with the help of e-commerce marketing automation and segmentation. 

With Omnisend, you’re also able to tap into SMS as a marketing channel, allowing you to deliver a consistent customer experience across various channels. 

Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies

Campaigner stands out as an advanced email marketing automation tool tailored for eCommerce. It offers a comprehensive solution for online retailers to enhance customer relationships, amplify brand awareness, and boost sales through targeted email campaigns. With its robust integration capabilities, Campaigner seamlessly connects with leading eCommerce platforms, enabling merchants to unlock the full potential of email marketing.

Best for: Streamlining marketing campaigns

Brevo is a business marketing platform that’s not just for email and SMS marketing. It’s a comprehensive tool for digital marketing that lets you focus on CRM, marketing automation, transaction email, and segmentation. Furthermore, it lets you create more targeted landing pages for improved visitor experience. Other features include open and click-through reports, email heatmap, A/B testing, and real-time statistics. 

Best for: Businesses of all sizes

Route is an eCommerce solution dedicated to revolutionizing the post-purchase customer experience. This platform is uniquely designed to centralize order tracking, provide package protection, and champion environmental sustainability, making it an indispensable tool for online retailers aiming to elevate customer satisfaction and engagement.

At the heart of Route’s offerings is its advanced package tracking system, which goes beyond conventional tracking. By enabling customers to track multiple orders effortlessly and interactively, Route significantly increases brand interaction. 

Best for: Building enterprise commerce websites

BigCommerce is an open software as a service (SaaS) platform. It’s a feature-rich platform provider that lets you build and design your online store and gives you a smarter way to scale your business. 

It has robust tools for e-commerce, including core commerce features such as a scalable catalog, reporting and analytics, staging environment, and single sign-on (SSO). Other tools cover inventory management, SEO, headless commerce, storefront design and conversion, and cross-channel commerce, among other features for an array of industries, such as health and beauty, manufacturing, and automotive. Furthermore, the platform integrates with other major platforms, marketplaces, social media channels, and apps, such as WordPress, Amazon, Google Shopping, and Instagram.

Best for: SMBs and large enterprises that want to simplify social media marketing and management processes

Hootsuite is a social media management app that lets you create, manage, and share your content across multiple channels. 

With Hootsuite, you can create and schedule posts, manage all your social media channels, plan your campaigns, collaborate in real time, track your performance, and stay updated with the latest messages using a single stream, which also enables you to collaborate easily with your team. Its suite of tools includes:

Best for: Simplified creation and management of online stores

Shopify is a powerful all-in-one tool that helps businesses establish a strong online presence. It’s accessible enough to make it easy for beginners to set up or move their business online. 

Like BigCommerce, it’s scalable and has robust features and tools such as storefront design and customization, store management, marketing and SEO, and analytics. Furthermore, Shopify stores are designed to be mobile commerce ready with a built-in mobile commerce shopping cart. This feature lets your customers browse and make a purchase using their mobile devices. 

Best for: Medium-sized businesses to large enterprises

A customizable, open-source platform, WooCommerce features a plugin that you can use with any WordPress site, allowing you to set up your online business using your current website. It also has a mobile app that lets you manage your store even when you’re on the go. 

It utilizes a REST API that enables it to be flexible, scalable, and easy to integrate with various services, including marketing, payments, Google Analytics, and accounting. Aside from helping you launch an e-commerce store, you can also use this WordPress-based platform to build e-commerce stores for other businesses. To date, 3.9 million online stores have been built using WooCommerce.

Best for: All-around website building

If you’re looking to build a website for your business, Squarespace is one of the best e-commerce tools you can use. Aside from creating an e-commerce website, you can use Squarespace to create a portfolio or a blog for showcasing and monetizing your work. Being a versatile tool, Squarespace lends itself well to selling not only physical products but also digital content. 

To enhance its versatility and better tailor it to your needs, Squarespace features several integrations for blocks, blogging, commerce, design, domains and email, marketing, and online ordering, among other services.

Best for: Beginners looking to build a professional-looking website

Wix is a beginner-friendly platform for building websites. With Wix, you can create websites even without knowing how to code, thanks to its intuitive drag-and-drop interface.

It has over 500 professionally designed templates for your blog, business, or portfolio. It also has built-in tools that are useful for growing your online business. These include an online scheduling software, custom domains, SEO tools, and a logo maker. 

It has other professional features that let you manage your website, like its Wix Artificial Design Intelligence (ADI), analytics, free hosting, social tools, and contact management. Its integrations cover categories from marketing and selling online to design elements and communication.  

Best for: Businesses looking for a scalable CMS solution

The HubSpot Website Builder is a content management system (CMS) platform that’s designed for small business owners, developers, marketers, and IT teams. It lets you create personalized websites that are optimized for your target audience and for conversions. Its drag-and-drop editor lets you create and revise pages even without custom codes. 

This website builder comes with pre-built website themes and features a fully integrated CRM. It also lets you conduct adaptive testing, allowing you to easily and continuously optimize your website. It integrates with popular apps such as Canva, Wix App, JotForm, Slack, and Zoom, helping you create a more powerful website. 

Best for: New businesses and businesses that want to manage orders online and in-store

Square offers several e-commerce solutions for various business types, including retail, food and beverage, professional services, and large businesses.  It enables you to create an online store, generate payment links, and add payments to your site. With its secure payment processing, your customers can make safe and simple online payments via Apple Pay, Google Pay, Cash App Pay, and the exclusive Square Pay feature. 

Best for: Brands that want to bolster their customer retention efforts

Nowadays, social proof is a crucial element that can drive conversions, customer loyalty, and sales. It’s also one factor that can help you stand out from the competition. 

Yotpo is an e-commerce marketing platform that showcases features for SMS marketing, customer reviews and ratings, visual marketing, loyalty, and referrals making it a powerful tool for social proof. You can integrate this into your online store so you can start collecting reviews, ratings, Q&A, and photos from your satisfied customers. 

The platform integrates with popular marketing and e-commerce tools such as Shopify, Adobe, Facebook, Instagram, Google, and Zendesk. 

Best for: Real estate businesses that want custom solutions

Smarter Contact is an omnichannel messenger platform that’s created to help businesses nurture leads. The platform is easy to use, and with just a couple of clicks, you can create a customized marketing campaign and automatically follow up with leads. It also offers a built-in CRM so that you can create your contact list in one place and an intuitive, customizable grading system so that you can filter your leads according to their level of interest. 

Best for: Customer acquisition and sales management

EngageBay is a CRM platform that lets you engage your customers and automate marketing processes. It’s a unified software that features a suite of tools, providing you with solutions from automation and landing pages to milestone tracking, web analytics, and A/B landing pages. It also seamlessly integrates with apps such as Plivo, Zapier, QuickBooks, Stripe, and Shopify. 

Key Features:

• Marketing and sales automation
• Customer service capabilities
• 360-degree customer view
• Easy-to-use CMS

Channels:

EngageBay’s multichannel campaign management capabilities can support channels like websites, social media, direct mail, and email. 

Best for: Small businesses looking to boost their marketing efforts

Designed for small businesses, Mailchimp helps get you online, from having a custom domain to creating a website to sell your products. It also enables you to create multichannel campaigns using email, landing pages, digital ads, social posts, and postcards. In addition to these features, it also has:

Best for: Creators who want to build and monetize their audience

Designed for bloggers, creators, and e-commerce marketers, ConvertKit is a customizable platform for growing your audience, building your community, and generating revenue. It has a diverse range of tools for email marketing, landing pages, commerce, email sign-up forms, email automation, and integrations. 

ConvertKit also lets creators sell their digital products directly on the platform. Alternatively, users can use third-party e-commerce tool integrations, such as Shopify and WooCommerce, to monitor sales information.

Best for: Businesses that want to leverage website pop-ups for marketing

Designed for medium, large, and enterprise-level e-commerce stores and SaaS businesses, Sleeknote is a versatile pop-up builder. Aside from capturing emails, it helps you create a more personalized visitor experience through features such as recommendation, promo, or explainer guide pop-ups. Drive more revenue and prevent cart abandonment with relevant and personalized products or offer pop-ups, such as when you’re upselling or cross-selling items or highlighting a product’s additional benefits.

It integrates with various email marketing and CRM software, including Klaviyo, Campaign Monitor, HubSpot, Mailchimp, Brevo, Omnisend, and Kajabi.

Best for: Users who want to simplify email marketing

EmailOctopus provides you with simple yet powerful tools to scale your business. It provides you with ready-to-use templates and a drag-and-drop editor for building your own templates. It also lets you create targeted and personalized messages through its segmentation feature, allowing you to produce more powerful emails for better engagement.

Other tools let you easily create sign-up forms and landing pages that you can customize using integrations. EmailOctopus also has an automation feature for campaigns that helps you save time while enabling you to reach new subscribers. 

Best for: Brands that want to run more efficient influencer marketing campaigns

An AI-powered influencer marketing platform, HypeAuditor promotes transparent influencer marketing with its AI fraud detection feature. Moreover, it offers a full stack of solutions for various stages of influencer marketing, from discovering the right influencers for your brand to managing and monitoring your campaigns. HypeAuditor also has more than 35 in-depth metrics for analyzing accounts, including audience location, authenticity and reachability, and audience quality.

Best for: Brands that want to improve their social selling efforts

LinkedIn Sales Navigator is a B2B social selling tool that helps you find and segment qualified leads on LinkedIn. The tool gives you the data and insights you need, so you can prioritize top accounts. One of its best features is that it uses data to monitor buyer intent signals, allowing you to identify buyers when they’re in the market and ready to engage. 

The Sales Navigator also gives you insights into buyer intent capabilities, helping you identify the best opportunities to engage with prospects. Moreover, the tool works with LinkedIn’s Social Selling Index (SSI), a formula used to assess your social selling efforts based on four elements.

Best for: Small businesses and influencers who want to easily manage multiple social media accounts

NapoleonCat is a social media marketing and management platform that’s designed for small businesses, e-commerce businesses, agencies, and enterprises. It’s capable of performing social customer service, social media analytics, scheduling, agency and team management, tracking engagement, and automation for streamlining operations.

It’s a time-saving tool that lets teams save up to 70% of their time and energy. Its capabilities include:

Best for: Businesses that want to create engaging and customizable online surveys

SurveyMonkey makes it easy to create surveys, collect responses, and analyze the results. It offers a wide range of customizable templates that you can use to measure customer satisfaction, online attitudes, and employee engagement. It also offers a market research survey template that online brands and startups will find very useful. 

Once you’ve created your survey, you can send it via a web link, email, text message, or use social media like Facebook. As all the surveys are optimized for mobile and data can be collected offline, your audience will have no difficulty completing your surveys. 

Best for: Small businesses, agencies, and enterprise companies that want to improve their SEO efforts

Moz is an SEO software that’s designed to boost your traffic, rankings, and search visibility. This SEO toolset is capable of conducting technical site audits, rank tracking, backlink analysis, and keyword and link research, enabling you to gain insight and create an optimized website. 

Moz also has features and tools such as access to comprehensive research data and automated reporting that can help you craft an effective SEO strategy. It offers four solutions with varying plan rates:

Best for: Businesses that want to target multiple marketing channels

Semrush is a powerful, versatile tool that lets you do SEO, content marketing, and market research, as well as build an effective social media strategy. Its suite of tools lets you:

Best for: Content marketers, enterprise companies, agencies, SaaS companies, and e-commerce businesses

Billed as an all-in-one SEO toolset, Ahrefs lets you:

• Optimize your website with Site Audit
• Use Site Explorer for competitor analysis
• Employ Keywords Explorer to find out what visitors are searching for
• Use Content Explorer to gain insight from content produced within your industry
• Monitor your ranking progress with Rank Tracker

Ahrefs is an easy-to-use and accessible platform for growing search traffic that’s used by content marketers, bloggers, SaaS businesses, agencies, and e-commerce businesses. 

Best for: Monitoring content performance

Google Analytics is a digital analytics software that lets you use free tools for data analysis for SEO or marketing campaigns. It’s capable of monitoring the performance of your marketing, content, and products, among other aspects.

 By leveraging this information, along with Google’s machine learning capabilities, this tool helps you make smarter decisions for your business. Google describes this service as a simple and easy-to-use tool that allows you, the website owner, to measure how your visitors interact with your site’s content through JavaScript tags. 

It’s a helpful option that allows small- and medium-sized businesses to get accurate data that can help them craft a winning business strategy. 

Best for: Businesses that want to leverage customer data for growth

Kissmetrics leverages actual user behavior, giving you a more holistic approach to data. It also gives you an omnichannel glimpse of a customer’s buyer’s journey, letting you discover drop-off points for your site flow. This platform currently has two versions: Kissmetrics for SaaS and Kissmetrics for E-Commerce. 

Kissmetrics for SaaS lets you:

Best for: Marketers, advertisers, and creators

Think with Google is a useful resource for understanding data and trends. It enables you to stay informed about industry trends, marketing strategies, or consumer behavior. It also gives you access to tools that help you have better marketing and analysis, deliver a better digital experience for users, and more. These free tools include:

Best for: Companies that want to uncover new opportunities for growth

Qualtrics XM is a versatile tool that acts as an advanced survey tool, gives you access to powerful, predictive analytics, and lets you build customizable workflows for improved operations efficiency. 

Qualtrics also offers a range of services that can cater to your specific needs. For example, it has the Qualtrics DesignXM that lets you create a more compelling and effective product, service, or brand design that your audience, customers, and employees want next. 

It also has the Qualtrics CustomerXM, which is a listening engine that employs predictive intelligence and analytics. This is capable of reducing customer churn and increasing your customer lifetime value. 

Best for: Streamlining how ads are launched, managed, and analyzed

The AdRoll platform employs more than 10 years of data collected from brands and shoppers to help you grow your business. It’s a marketing platform that has a retargeting service that enables your ads to reach the right people, as well as:

• Minimize cart abandonment
• Increase conversions
• Bring back visitors and reduce bounce rate
• Improve brand awareness
• Build customer loyalty 

It’s also capable of letting you reach more customers and monitoring your campaigns’ performance while enabling you to protect your customers’ data. 

AdRoll integrates with some of the biggest names in e-commerce, including Shopify, WooCommerce, BigCommerce, and Magento.

Best for: Businesses and brands that want to optimize their social media and search ads

AdEspresso by Hootsuite lets you find the right audience for your ads through split testing and optimization. With it, you can:

• Create Facebook, Instagram, and Google Ads campaigns
• Manage your advertising channels efficiently
• Get actionable insights 
• Collaborate with your clients
• Have access to resources that will improve your marketing skills

Key Features:

• Lets users split test ads on Facebook, Instagram, and Google Ads
• Dynamic ads
• Allows users to create bespoke optimization rules
• Granular view of campaign data

Channels:

• Social media
• Google Ads

Pricing:

AdEspresso’s Starter plan goes for $49 per month when billed annually and has an ad spend limit of $1,000 per month. 

Best for: Facilitating more efficient omnichannel experiences

Customer service can often be a tricky field. Zendesk is software that lets you give the best possible support to your customers, whether it’s in service or in sales. This powerful platform also doubles as an engagement tool that lets you build better team relationships and manage your sales pipeline more efficiently. 

If you want to provide a customized and innovative customer experience, Zendesk has Sunshine. It’s a platform that boosts productivity by creating streamlined workflows and automating processes. While it has pre-built capabilities, you can configure Sunshine so you can use it to build better customer experiences. 

Best for: E-commerce businesses that want to offer better customer service experiences

As an e-commerce helpdesk, Gorgias is a tool that enables you to provide customers with more robust support faster. Your Gorgias helpdesk acts as a central hub where you can view customer data, edit orders, make refunds, and automate repetitive tasks. This platform can increase conversion rates by:

• Helping you provide your customers with a more personalized shopping experience
• Letting you engage with customers even before they visit your website
• Letting you access multiple support channels such as live chat, text, and social media

Gorgias integrates with more than 30 e-commerce and social media platforms, including Shopify, Shopify Plus, Magento, BigCommerce, Instagram, Facebook, Yotpo, Recharge, and Smile.io.

Best for: Growing businesses looking for a Zendesk alternative

Groove is a customer service software that’s designed for small businesses. It serves as your team’s central hub for communication and collaboration, allowing you to work together using a shared inbox, respond faster to customer concerns or inquiries, and save time by enabling you to create your own 24/7 self-serve, responsive knowledge base for your customers. 

The platform is easy to set up and takes as little as 5 minutes.

Key Features:

• Automation
• Centralized dashboard
• Mobile-ready solutions

Channels:

• Email 
• Social media 
• E-commerce and payment apps

Pricing:

Intended for use by growing businesses, Groove offers three plans:

Best for: Businesses that want robust functionality in a customer service platform

LiveChat is a complete customer service platform that connects businesses with their customers and drives revenue. It lets you capture qualified leads with custom forms and AI chatbot automations, track sales automatically and see how chats can help boost your revenue, and create engaging product cards that showcase your items.

LiveChat is a tool that combines AI and human resources to give you a more proactive way of addressing customer problems and anticipating their queries, allowing you to respond faster. It integrates with over 200 tools, including HelpDesk, BigCommerce, Mailchimp, WordPress, Google Analytics, and Google Ads, among other integrations.

Best for: Facilitating personalized shopping experiences

Offered by Adobe, Adobe Commerce lets you create more engaging experiences for your customers by leveraging its innovative technology, global partner ecosystems, and extensions marketplace.

Best for: Brands looking to leverage customer behavior insights

Metrilo is a plug-and-play e-commerce platform that’s designed to boost your customer retention rates for sustainable growth. It combines e-commerce analytics, e-commerce CRM, email marketing, and an improved understanding of your customers and their unique needs. It has a 5-minute integration and has official plugins for WooCommerce, Magento, and Shopify. 

Key Features:

• Real-time dashboard
• Ready-to-use revenue breakdowns 
• Comprehensive product management reports
• Assistant, an algorithm that finds insights and gives actionable suggestions

Channels:

While Metrilo doesn’t specify which channels it supports, it does have a web traffic reporting capability that gives insights into your top channels. It also provides revenue breakdown across channels, as well as tracking functionalities for e-commerce acquisition channels. 

Best for: Marketers and creators that want to monitor their digital assets

Brandfolder is a digital asset management platform that helps you keep track of your digital assets securely. It lets you access an intuitive and secure single source of truth, allowing your campaigns, content, and other assets to stay on brand. It implements multiple security measures for identity management, storage and delivery, and ownership to protect and back up your files.

Discover how Brandfolder leverages technology to give you the best in both online and physical security measures. 

Best for: Businesses that want to simplify their shipping process

Veeqo is one of the top e-commerce tools for startups looking to scale and will help you to streamline multichannel inventory and shipping. It integrates with a number of leading platforms, including Shopify, Amazon, and eBay, and will manage your orders from all the channels on which you choose to sell. 

Not only will it sync your inventory, but it will also help you to ship your orders. In the event that there’s a return, it can help you to process returns too. 

Key Features:

In addition to these features, it also has:

Best for: Growing brands that want to access global fulfillment solutions

Shipwire is a cloud-based platform that specializes in order fulfillment and product distribution. It uses cutting-edge fulfillment technology without compromising its ease of use. 

Shipwire has a user-friendly interface, an extensive developer kit, and an expansive data set that includes elements like sales orders, purchase orders, inventory, warehouses, and work orders. By using it, you can gain access to over 154 Ingram Micro-managed warehouses around the world, boosting your fulfillment solutions for both B2C and B2B commerce.

Key Features:

Shipwire offers a range of fulfillment and third-party logistics (3PL) solutions for brands and retailers, including:

Best for: Businesses that want 3PL solutions for e-commerce fulfillment

ShipMonk is a 4-in-1 cloud-based software that combines management of your inventory, orders, shipping, and warehouse so you can focus on growing your business. It has strategically located warehouses so you can quickly fulfill orders without breaking the bank. 

Furthermore, it employs warehouse automation for improved picking accuracy, secured storage, and quicker fulfillment times. In addition to these features, this scalable solution also employs enterprise-grade security to protect your data and privacy.

Key Features:

• Over 75 integrations
• Multiple national and international warehouses
• Transparent billing
• Enterprise-grade security 
• Returns management 

Channels:

• E-commerce
• B2B
• Retail 

Pricing: 

Costs can vary depending on five main factors:

Best for: All business sizes that want an integrated solution for inventory management and order fulfillment

Being able to manage your inventory is one of the secrets to success. With Zoho Inventory, you can drive sales and revenue by tracking your orders, managing inventory, and monitoring order fulfillment.  It’s a 3-in-1 software that incorporates stock management, order fulfillment, and inventory control. 

Aside from its multiple shipping integrations, Zoho Inventory also seamlessly integrates with accounting and CRM apps, so using it can allow you to easily manage your contacts and financial data. 

Integrations include Shopify, PayPal, Amazon, Stripe, and Shopify. It also has a mobile app for iOS and Android, so you can get real-time updates anytime, anywhere. 

Best for: Businesses and organizations looking for a flexible project management solution

Get organized and get more done with Asana, a platform for managing projects, processes, and workflows. It employs a unique Work Graph data model that gives you everything you need to collaborate, hit deadlines, and achieve your goals. It has universal reporting capabilities, as well as automation features for simplified workflows and minimized errors. It also has workload management features for improved distribution and balancing of tasks and projects. 

Key Features:

• Multiple options for project views (boards, lists, timeline, and calendar)
• Extensive project management functionalities
• Real-time workload overview
• Advanced search
• Admin controls
• Integrated communication features

Channels:

The Asana website doesn’t indicate supported channels.

Best for: Project management for small to big projects

Trello is a productivity suite that changes the way you and your team work. Use Trello boards, lists, or cards to manage or track projects and organize tasks to improve productivity. It has built-in automation that streamlines tasks and workflows for enhanced efficiency. 

You can do more with Trello by integrating it with work tools such as Confluence, Slack, and Google Drive.

Key Features:

• Multiple project views
• Built-in Butler automation 
• Extensive templates for an array of industries and use cases

Channels:

Trello doesn’t specify its supported channels.

Best for: Assessing the visitor behavior and the performance of your website and landing pages

Best for: E-commerce businesses that want to offer flexible payment plans

Partial.ly lets you offer flexible payment plans to your customers and give them the freedom to shop for what they want at installment terms they can afford. By offering payment plans to your customers, you’re increasing sales and conversions for your business. 

Best of all, Partial.ly integrates with many popular e-commerce and invoicing platforms, enabling you to harness its power without abandoning your current stack. Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Intuit Quickbooks. 

Key Features:

• Seamless integrations
• Invoicing solutions to streamline invoicing processes
• Performance monitoring capabilities

Channels:

Partial.ly doesn’t specify the channels it supports.

Best for: SMBs and e-commerce businesses that want to reduce shopping cart abandonment

Klarna for Business is a payment platform that’s designed to help businesses attract, convert, and retain customers by offering them flexible payment options and targeted marketing. With Klarna’s payment solutions, businesses of all sizes can enjoy up to a 30% increase in conversion and up to a 45% increase in average order value. 

For enterprises, Klarna employs AI-powered technology that’ll help you create performance-driven marketing solutions for increased revenue and return on advertising spend (ROAS).

Best for: Automating referral marketing processes

One of the best ways to ensure that more customers know about your business is through referrals. Referral Candy helps you create a referral program that rewards your customers for their referrals while enabling you to track them for insight. 

It’s easy to set up and lets you customize the rewards you’re offering. It also has one-click integration, so you can connect it with other e-commerce, email, developer kit, marketing, and subscription platforms.

Worried about fraud and spam? Referral Candy lets you manage referral fraud so you can take action against any suspicious activities. This, in turn, allows you to maximize your returns.