Campaigner

Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration.

Pros and Cons

Lengthy free review period

Intuitive interface and user-friendly

Wide range of features

No forever-free plan for small users

Accessing the free trial isn't always as simple as you'd expect

Template navigation can be challenging

Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies

Ratings

Features

4.4

Ease of Use

4.4

Support

4.6

Overall Score:

4.5

Campaigner has been helping firms better manage their email since 1999. It remains at the forefront of the evolution of email as a marketing channel. 

Features include:

Email Automation

Workflows allow you to build complex automatic emails and SMS messages based on activity triggers and subscriber engagements. For example, you can create an automatic chain of emails and SMS messages that are customized based on interactions such as clicks, opens, unsubscribes, etc.

Testing

It goes past A/B Split Testing to include Multivariate Experiments. For example, you can create an automatic chain of emails and SMS messages that are customized based on interactions such as clicks, opens, unsubscribes, etc. In addition, you can create conversion funnels that send specific emails and SMSs depending on customer activities. Test anything from subject lines and from-names to design and content.

Segmentation

Use static or dynamic segments. Static segments are best used as advanced mailing lists. You can create dynamic segments based on how subscribers engage with your email and auto-update your segments based on actions taken inside workflows. You can also create complex segments based on user activity and custom traits.

Contact Management

Includes Reputation Defender to keep your contacts clean and avoid sending to addresses that could potentially harm your sender’s reputation. Create Suppression Lists and Exclusion Lists to prevent subscribers from getting irrelevant emails.

Personalization

Using conditional content and content blocks, you can personalize your email communications based on your subscribers’ interests. Use preheader text where you can display any information you do not want to include in the body of the email. In addition, dynamic subject lines allow you to customize your subject line by including information you have collected from a specific subscriber.

Template Editor

Organize your email templates by adding your new template creations to your “My Templates” folder. Campaigner’s Media Library Folders allow you to create unique folders for all your image assets.

Form Management

You can personalize your subscription forms and keep your subscribers happy and engaged. Subscribers can change their subscription details, for example, updating their email, name, or any of the custom fields you have stored for them within your account.

Reseller Program

Offer your customers a powerful and feature-rich email marketing platform. Offer Campaigner as your own business solution and increase billing amounts without any product operations overhead.