Cohley is a creator content platform that helps consumer brands and advertising agencies produce, manage, and distribute user-generated content (UGC), influencer content, product reviews, and professional visual assets. Its platform brings creator recruitment, campaign management, content approvals, usage rights, and performance measurement into one workflow.
Designed primarily for mid-market and enterprise consumer brands, Cohley serves businesses across beauty, food and beverage, health and wellness, fashion, home, retail, and consumer electronics. Its client roster includes Burt's Bees, Clorox, The Farmer's Dog, LG Electronics, NARS, and Harry's, alongside agency partners such as Power Digital.
Cohley's main differentiator is its focus on producing brand-safe content at scale. Every creator entering its network goes through a vetting process, while brands can further evaluate applicants through portfolios, social analytics, audience data, and ratings from previous collaborations.
Central to the platform is Finn, Cohley's AI collaborator. Finn helps teams create briefs, match and evaluate creators, manage campaign tasks, and assess submitted content against brand guidelines. The AI learns from previous briefs, approvals, feedback, and campaign performance to improve recommendations for each brand.
Cohley supports content production for Instagram, TikTok, YouTube, ecommerce product pages, retail marketplaces, and paid advertising. Brands can use the platform independently or engage Cohley's managed services team for campaign execution.
Summary:
- Summary:
- Pricing
- The Details
- Finn AI: Campaign Automation and Brand Learning
- Creator Discovery, Matching, and Vetting
- Creative Briefs and Content Production
- AI Asset Analysis and Brand Safety
- UGC for Paid Social Advertising
- Product Seeding and Influencer Gifting
- Product Reviews and Ecommerce Content
- Collaboration, Content Management, and Usage Rights
- Agency Workflows and Multi-Brand Content Production
- Campaign Analytics and Creative Performance
- Conclusion
Pricing
Cohley uses custom pricing based on content requirements and creator volume. It offers platform subscriptions, managed services, and optional three-month pilot programs. Creator compensation is billed separately, and the company reports a minimum campaign size of $5,000 for its custom arrangements.
Managed Services
Cohley's Managed Services offering includes its platform capabilities alongside hands-on campaign execution. Its team supports strategy and ideation, campaign budgeting, deliverable planning, creator recruitment, contracting, payments, live creator briefing calls, and customized campaign analysis.
This arrangement is particularly relevant for enterprise brands and agencies that need ongoing content production but prefer to outsource campaign coordination.Pricing is customized according to the scope of work and anticipated content volume.
Three-Month Pilot
Cohley offers an optional paid three-month pilot for both platform customers and managed-service clients.
The pilot provides access to the selected offering and a dedicated customer success manager, allowing teams to evaluate creator quality, production workflows, turnaround times, and content performance before committing to a longer-term arrangement. Cohley also offers annual agreements and customizable commercial arrangements.
Product Seeding
Cohley separately advertises a pay-as-you-go product seeding offering priced at $35 per completed creator, with product costs charged separately.
The offering includes Finn-assisted creator vetting, product fulfillment coordination, AI content review, perpetual content usage rights, and performance analytics. Its published terms indicate no monthly platform fee or setup charge for this specific offering. Brands should confirm which purchasing terms and minimum commitments apply to their intended program.
The Details
Cohley Features Rating
- AI Creator Matching and Smart Search
- AI-Powered Creative Briefs and Creator Targeting
- Finn AI Campaign Operations Agent
- AI Asset Analysis, AudioVerify and Content Compliance
- Automated Product Seeding and Fulfillment
- Perpetual Content Rights and Central Content Library
- Automated Creator Payments and Reimbursements
- TikTok Spark Ads and Instagram Partnership Ad Activation
- Product Review Generation and Retail Syndication
- Creator and Content Performance Analytics
Finn AI: Campaign Automation and Brand Learning
Finn is Cohley's AI collaborator, designed to reduce the manual work involved in creator content production.
Rather than functioning solely as a chatbot, Finn operates across several stages of the campaign workflow. It can prepare creative briefs, analyze applications, recommend creators, assist with campaign communications, review submitted assets, and support administrative tasks.
Its recommendations are informed by the brand information available within Cohley. Teams can upload style guides, logos, creative examples, and campaign requirements, while previous approvals and feedback help Finn understand what the brand considers acceptable content.
This account-specific learning is particularly useful for organizations running recurring campaigns. For example, a beauty brand producing monthly TikTok ads can use previous briefs and creative feedback to improve future instructions, reducing the need to explain its visual preferences and messaging requirements repeatedly.
Finn also supports creators directly. Through Finn for Creators, participants can identify relevant opportunities, clarify campaign requirements, improve application messages, understand deliverables, and locate licensed music.
The company identifies Finn as a beta capability and advises users to verify AI-generated results.
Creator Discovery, Matching, and Vetting
Cohley uses an application-led creator recruitment model. Brands publish briefs defining their campaign requirements, and interested creators apply to participate.
Its website reports a network of more than 200,000 pre-vetted creators, giving brands access to talent across different content specialties, audience segments, and product categories.
Creator selection combines Cohley's initial screening with a second evaluation performed by the brand. Marketing teams can review portfolios, social engagement, audience demographics, previous Cohley work, and ratings to determine suitability.
Cohley supports natural-language creator searches using more than 65,000 proprietary data points. Brands can also include custom application questions to identify niche characteristics that might not appear in standard influencer databases.
For example, a pet-care company can ask applicants about their dog's age or breed, while a skincare brand can screen for specific product routines or audience requirements.
Finn helps evaluate applications against the brief and highlight relevant candidates. However, brands retain responsibility for selecting their partners.
This approach favors creator suitability and content quality over simply recruiting influencers with the largest audiences.
Creative Briefs and Content Production
Cohley helps brands translate marketing requirements into structured creator briefs covering deliverables, creative direction, timelines, compensation, and content restrictions.
Its production capabilities extend across several formats, including UGC photography and video, influencer content, professional photography and videography, text reviews, and product seeding campaigns.
Finn can draft briefs using existing brand materials and suggest improvements before a campaign launches. Its Brief Analysis functionality examines instructions for clarity and completeness, helping teams identify areas likely to cause confusion or unnecessary revisions.
Brands can define detailed production requirements, such as video orientation, required product shots, talking points, prohibited claims, and submission deadlines.
This flexibility supports multiple objectives. A brand might commission testimonial-style TikTok videos for paid advertising, product demonstrations for ecommerce pages, and professional lifestyle photography for a retail launch through the same platform.
Cohley's work with homeware brand Zak illustrates this range. The company reports that Zak generated more than 2,000 assets through over 500 creator collaborations, using Cohley for UGC, professional photography, and Amazon-related content.
AI Asset Analysis and Brand Safety
Brand safety is one of Cohley's defining capabilities, particularly for enterprises working with large volumes of externally produced content.
Finn's AI Asset Analysis evaluates creator submissions against the requirements specified in each brief. These can include visual presentation standards, required product details, advertising disclosures, and restrictions on particular language or claims.
For example, a wellness brand might require creators to avoid unsupported health claims, while a consumer electronics company could insist that product labels remain visible and competitor branding does not appear.
The system flags potential violations before assets proceed through the approval workflow, allowing creators and brand teams to address issues earlier.
Cohley also incorporates music-rights controls. Its Slipstream integration allows eligible creators to find licensed tracks, while AudioVerify provides information about audio used in supported submissions.
For organizations handling regulated products, legal reviews, or strict creative guidelines, these capabilities can reduce the burden of manually inspecting every asset. However, AI analysis still requires human oversight, particularly when interpreting subjective creative requirements or complex compliance questions.
Cohley's enterprise credentials include SOC 2, penetration testing, Meta Business Partner status, and TikTok Marketing Partner recognition. The company is also a member of the Institute for Responsible Influence.
UGC for Paid Social Advertising
Cohley allows brands to produce creator-led advertising assets without requiring every collaboration to become a sponsored post on the creator's own account. Brands can commission testimonial videos, product demonstrations, lifestyle content, and other native-looking creative for Meta and TikTok advertising.
Its workflow supports content approvals, usage rights, and distribution into paid media production processes. The platform also supports partnership advertising permissions, allowing approved creator content to be used in paid promotions where applicable.
One example is Agency by Curology, which used Cohley to source creators producing testimonial-style TikTok content. The campaign helped reduce cost per acquisition by 46%, while supporting a fivefold increase in TikTok advertising spend.
Another example comes from Rhone, which generated 737 assets for ongoing advertising tests. According to Cohley's case study, the brand expanded its creative testing from approximately 10–15 tests per week to 50 per day and reported a three- to fourfold increase in ROAS compared with internally produced content.
These examples illustrate how Cohley can support creative testing strategies where the volume and variety of advertising assets directly influence campaign optimization.
Product Seeding and Influencer Gifting
Cohley's product seeding capabilities help brands place products with relevant creators to generate awareness, authentic product experiences, and reusable content.
Brands define creator criteria, campaign requirements, and posting expectations. Applicants are screened through Cohley's recruitment workflow, while Finn helps manage vetting and content quality checks.
For Shopify-connected brands, Cohley supports automated product fulfillment. Other brands can export shipping information or use Cohley's fulfillment support.
Unlike traditional gifting campaigns where brands send products without a clear content workflow, Cohley structures seeding around creator participation, deliverables, and asset review.
The company reports product-seeding completion rates exceeding 80%, while its dedicated seeding offering advertises completion rates above 90%. Results depend on the program and its requirements.
Product seeding is particularly relevant for brands supporting retail launches, sampling programs, and recurring creator advocacy. Approved assets can also be repurposed across paid social and organic channels.
Product Reviews and Ecommerce Content
Cohley also supports review generation campaigns designed to increase the quantity and quality of customer-facing product feedback.
Brands can recruit suitable participants, distribute products, collect reviews, and manage completion through the platform. Integrations with review and ecommerce providers such as Yotpo, Bazaarvoice, PowerReviews, Shopify, and BigCommerce help connect review programs with established commerce workflows.
Review campaigns frequently achieve fulfillment rates above 90%.
In one published case study, Better Your Health used Cohley for a product review sampling program across four supplement brands. The company reported complete fulfillment within two weeks and an average product rating of 4.8 stars, improving on the approximately 30% completion rate it had experienced with a previous vendor.
Cohley also helps brands develop visual content for ecommerce environments, including product detail pages and shoppable video experiences.
Hyland's, for example, incorporated creator-produced video reviews into its ecommerce experience. According to Cohley, shoppers who engaged with the shoppable videos converted at 3.4 times the rate of other visitors.
This provides brands with a way to use creator content closer to the purchasing decision rather than limiting it to social media discovery.
Collaboration, Content Management, and Usage Rights
Cohley centralizes content submissions, reviews, stakeholder feedback, and approval decisions.
Its Collaboration Suite allows marketing teams to involve internal departments, legal reviewers, and other stakeholders in the evaluation process. This is particularly useful when content requires approval from multiple people before it can be published or used in paid campaigns.
Approved assets are stored in a centralized digital asset management environment, making it easier for marketing teams to find content, share files, and prepare assets for different placements.
A notable advantage is Cohley's perpetual content usage rights. According to the company's published terms, approved creator assets include ongoing usage permissions, allowing brands to repurpose content across channels without repeatedly renegotiating licensing periods.
This is especially valuable for brands that test creator assets over several months or reuse high-performing content in new campaigns. Cohley also offers formatting and distribution tools for adapting assets to different social and advertising placements.
Agency Workflows and Multi-Brand Content Production
Cohley supports advertising agencies managing content production for multiple clients, although it does not offer a white-label version of the platform.
Agencies can coordinate creator sourcing, briefs, content submissions, stakeholder approvals, and reporting across their client programs while using Cohley's tools to standardize repeatable processes.
Power Digital is a notable example. The agency used Cohley to consolidate creator operations across hundreds of client accounts, reporting five times faster creator sourcing and approximately 75% shorter content production timelines.
For agencies producing significant volumes of paid social creative, this makes Cohley particularly relevant as an operational platform rather than merely a creator discovery service.
Finn's ability to interpret brand-specific guidelines also helps agencies maintain different content standards across client accounts.
Campaign Analytics and Creative Performance
Cohley measures both the production process and the marketing performance of creator content.
Operational reporting includes creator applications, completion rates, approved assets, production timelines, content utilization, and cost per asset.
Campaign performance metrics include reach, views, engagement, earned media value, audience demographics, click-through rates, conversions, CPA, and ROAS, depending on campaign type and available integrations.
Brands can compare individual creators and assets to identify which approaches generate stronger outcomes. These insights can also inform subsequent recruitment and creative briefs through Finn's brand-learning capabilities.
For content-driven campaigns, this creates a feedback loop between production and performance. Instead of selecting creative concepts entirely on intuition, teams can use previous results to guide future asset development.
Cohley's integrations with Meta, TikTok, Amazon, ecommerce platforms, and review providers extend its usefulness across paid media, organic social, and product-page environments.
Conclusion
Cohley is particularly well suited to mid-market and enterprise consumer brands that need a consistent supply of creator content for advertising, ecommerce, and retail marketing.
Its strongest capabilities are its combination of pre-vetted creators, AI-assisted campaign operations, automated brand safety checks, and perpetual content usage rights. Finn adds another layer of efficiency by helping teams manage briefs, applications, approvals, and recurring production workflows.
The platform's range of content formats also makes it useful for businesses that want to consolidate UGC, influencer partnerships, photography, review generation, and product seeding within one system.
Cohley's published case studies demonstrate measurable improvements in creative production speed, advertising efficiency, and ecommerce performance. However, those results reflect individual customer programs and should not be interpreted as guaranteed outcomes.
Custom pricing and the separation of creator compensation from platform costs mean prospective customers should evaluate their expected content volumes and total program budgets carefully. Teams seeking extensive hands-on support can also consider Cohley's managed services offering.
Overall, Cohley offers a strong option for brands and agencies treating creator content as an ongoing production and performance channel, particularly when brand compliance, content quality, and operational efficiency are priorities.